The core theme is the revolutionary potential of personal computers as a new medium for education, enabling direct interaction with knowledge and fostering global collaboration, akin to a new form of "free intellectual energy."
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[Applause] [Music]
[Music]
the doors have been locked
and now all of you that don't sign up to
buy computers will stay here and we will
I'm extraordinarily pleased to be able
to be here with you this is one of my my
personal personal hopes and wishes
actually is that I think that computers
can radically revolutionize the
educational process around the world and
the average age at Apple is you know
it's about 29 or 30 and we haven't been
out of college so long ourselves at
least most of the people at Apple
haven't and it's very very important to
us and I think that as you all know
better than I your opit sort of doesn't
exist it was just a word invented for
the convenience of Americans and others
and the fact that you're all here in
this room as a step towards cooperating
with each other in new ways pleases me
very much it's difficult enough to get
cooperation amongst the competitive
universities in America and I think that
that's great what are we trying to do
here what are we trying to do the you
can have many views of what a computer
is my particular view is that a computer
is a new medium a new medium one of the
media prints television radio and a
computer will in the future be looked at
I think more in this way as a delivery
vehicle for software just like a book is
a delivery vehicle for its own kind of
software and whenever we develop a new
medium we generally tend to fall back
into our old habits from our old media
as an example when the television first
came of age in America the first
television shows were simply a camera
pointed at a radio show and it took
about 20 30 years for television to
really come into its own in the late
1950s we
have this new medium of interactive
video because of the laserdisc and what
is the first thing we do with it we put
movies on it so again we tend to fall
back into our old habits in the same way
when the personal computer was invented
we tended to look at it as a smaller
version of a big computer so we put
COBOL and Fortran and these bizarre
things and looked at in terms of simple
economics rather than the revolutionary
nature that it really was you know who
Alexander the Great's tutor was for
about 14 years
you know our Aristotle and I read this I
became immensely jealous and I think I
would have enjoyed that a great deal and
through the miracle of the printed page
I can at least read what Aristotle wrote
without an intermediary and maybe if
there's a professor they can they can
add to that but at least I can go
directly to the source material and that
is of course the foundation upon which
our Western civilization is built but I
can't ask Aristotle a question I mean I
can't I won't get an answer and so my
hope is that in in in our lifetimes we
can make a tool of a new kind of an
interactive time and when I look at the
personal computer whereas you know
living in the wake of the last
revolution which which was a new source
of free energy and that was the free
energy of petrochemicals right and it
completely transformed society and we're
products of this petrochemical
revolution which is we're still living
in the wake of today we are now entering
another revolution of free energy
Macintosh as you know uses less power
than a few of those light bulbs and yet
can save us a few hours a day or give us
a whole new experience and it's free
intellectual energy
it's crude very crude but it's getting
more refined year after year after year
and in our lifetimes it should get very
refined and so my hope is someday when
the next Aristotle is alive we can
capture the underlying worldview of that
Aristotle in a computer and someday some
student will be able to not only read
the words Aristotle wrote but asked
Aristotle a question and get an answer
and that's that's what I hope that we
can do so this is a beginning I think
that as you know right now the computer
industry is in the tank personal
computers big computers everything and
it's difficult it's a difficult time but
I'm sure that Henry Ford had a few bad
quarters back in the 1920s and the
automobile had a sort of historical
imperative it had the minute it was
invented a sequence of events had to happen
happen
the same is true with the personal
computer there is a tremendous momentum
behind this and I think that this year
maybe a delay this year we may look back
and say well 1985 was a slow year but
there is such momentum behind this that
it will happen it will permeate and
change forever our educational processes
and my hope again is that not too many
generations of students will pass
through before this happens it will
happen within 20 years it probably will
happen within 10 years but it could
happen within five years I am going back
to the United States this weekend and
then about two weeks from today I'll be
in the Soviet Union for the first time
in Moscow because one of my dreams has
been to sell Macintoshes in the Soviet Union
and one of the highest agenda agendas
amaya priority is to is to get them
starting to think about exactly the same
thing so maybe six months or a year year
and a half from now we can have some
Soviet schools here at our Europe
consortium meeting but first I would
like to say that I find it very
interesting to meet mr. Jobs arriving as
he was out of the blue and after making
about three circles so that we were
certain to notice that there was something
[Applause]
and you can almost hear everybody saying
there is something in the air tonight
anyhow I feel somewhat I felt somewhat
like the Finnish Prime mr. Prime
Minister Mr curry aligning when when he
was he spoke very bad English too and I
had to pick him up heavily with language
tuition before he was meeting mr. Henry
Kissinger arriving from the state I
don't think it was in a helicopter but
it wasn't it was in a big jumbo plane
anyhow they taught kissing her the
essential phrases and these were welcome
nice weather and lastly how are you and
Korea Leinen he learnt those words and
he was very happy
Miette dammit now he comes I know the
language and out steps kissing her and
Caroline and steps forward to him and
all his teachers are very worried will
he do it can he do it can he speak
English and he says welcome oh very it
and then he goes into the second phase
nice weather
nice weather and the third phase and who
well it was great meeting you and I will
stop stop making Joe jokes with Steve
Jobs who is such a nice fellow and is
giving so much of his himself and his
dreams we have been very happy at Lund
University for this association with
Apple I have never been worried that by
eating Apple we should start thinking at all
all
but other people have been worried about
that I'm not so worried either about computers
computers
some people are they feel that they will
deform our minds I do not think so
and I happen to think of yesterday
something that other people have thought
about many times namely the the relation
to the car when I came to learn many
years ago after the war a friend of mine
bought a Volkswagen you could almost
call it a Mack Volkswagen and and and I
said what is it like having a car an
idiotic machine which cannot think it
just it does what you tell it to do and
he says it is like the seven-mile boots
of the fairytale no we have tails in
Sweden and one of them deals with the
seven-mile boots boots that you put on
your legs and with them you could take
seven miles in each step and you got a
huge distance by carrying by wearing
these boots and to me that was a wonder
of the car because with the car you
couldn't go seven miles without noticing
it and with computers you can do a lot
of things that you couldn't otherwise do
and with with weapons like that or
rather machinery like that the only
problem is in the human mind and not in
the computer it's just like the boots
and we are talking here about connecting
many brains and many computers in a
worldwide network which will hopefully
solve all the problems
I I I'm not entirely certain that it
will but it will help of course the
networking reminds me of a story of the
the the building workers it's actually
an example from the school mathematics
days where the problem with was if it
takes seven days for six men to build a
wall which is a hundred meters long how
long does it takes for 10,000 men and
and that is I'm reminded of that story
when people at Apple and other places
tell me how we connect all the
universities of the world and then if we
have one really big problem
we put it into the bit net and out pops
[Applause]
now finally I've heard that Apple has
been having some trouble and we have
always been very generous towards
industry we like to support it and there
are no strings attached your integrity
will not be broken and I think you need
a fresh supply of silicon oxide so I
would like to give you Steve from the
University of lund this unique piece of
glass Swedish glass where it has the
emblem of the University of lund if you
put the Mac in in the back I don't mind [Music]
[Music]
if you had had if you'd been really hard
hard up I would have sent it around for cash
and a final word give my love to muck Gorbachev
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