judging burnout opinions uncertainty pain avoidance it's all made of the same
pain avoidance it's all made of the same stuff it's all made of resistance and
stuff it's all made of resistance and this is how resistance manifests I can't
this is how resistance manifests I can't stress this enough this is so important
stress this enough this is so important to understand because what happens is
to understand because what happens is people start buying this [ __ ] so like
people start buying this [ __ ] so like one day they wake up and then like you
one day they wake up and then like you know they're they feel vulnerable
know they're they feel vulnerable because like you know they have to do a
because like you know they have to do a sales call and they feel afraid like I
sales call and they feel afraid like I don't want to feel vulnerable so then
don't want to feel vulnerable so then they buy it and they're like you know
they buy it and they're like you know it's kind of just like yeah I didn't do
it's kind of just like yeah I didn't do the sales call because it made me feel a
the sales call because it made me feel a bit vulnerable I don't want to feel
bit vulnerable I don't want to feel vulnerable or it's kind of like oh like
vulnerable or it's kind of like oh like I just feel like I can't I'm not going
I just feel like I can't I'm not going to do it today because I had this huge
to do it today because I had this huge doubts last night and I'm just not sure
doubts last night and I'm just not sure if it's even possible so I'm not going
if it's even possible so I'm not going to try resistance same thing so now
to try resistance same thing so now we've got a resource for defining your
we've got a resource for defining your primary resistance forms so now what we
primary resistance forms so now what we need to do is become like brutally
need to do is become like brutally honestly aware of how resistance is
honestly aware of how resistance is manifesting in your life because I can
manifesting in your life because I can tell you right now it's manifesting and
tell you right now it's manifesting and it will always be manifesting it
it will always be manifesting it manifests in me it manifests in Elon
manifests in me it manifests in Elon Musk well maybe not cuz that guy's like
Musk well maybe not cuz that guy's like a [ __ ] robot um but every human that
a [ __ ] robot um but every human that tries to do anything better or tries to
tries to do anything better or tries to create a future or achieve a goal they
create a future or achieve a goal they will face resistance and so I've listed
will face resistance and so I've listed them all out here right we've got them
them all out here right we've got them all here and now what I want you to do
all here and now what I want you to do is this will be available in the
is this will be available in the resources section so you can either
resources section so you can either print this out um or you can click here
print this out um or you can click here to go to Google um to go to the Google
to go to Google um to go to the Google Doc and if you just come in here and go
Doc and if you just come in here and go to file like this and um make a copy you
to file like this and um make a copy you can make your own copy okay um but this
can make your own copy okay um but this is really important don't skip through
is really important don't skip through this don't think oh I don't have
this don't think oh I don't have resistance it's something else it is
resistance it's something else it is resistance if you're not where you want
resistance if you're not where you want to be it's because you are listening to
to be it's because you are listening to resistance and you're buying resistance
resistance and you're buying resistance and you're basically just listening to
and you're basically just listening to this Force within you okay so we need to
this Force within you okay so we need to bring it to your awareness so what I
bring it to your awareness so what I want you to do now is note your primary
want you to do now is note your primary resistance forms and some examples so
resistance forms and some examples so really think about don't just do this in
really think about don't just do this in like two minutes don't just print this
like two minutes don't just print this off or don't just write this down and
off or don't just write this down and just do it like on a whim like take some
just do it like on a whim like take some real time like take long critical
real time like take long critical reflection on this to list how
reflection on this to list how resistance is manifesting in your brain
resistance is manifesting in your brain and in your life and if you can't think
and in your life and if you can't think of any then you're blind right if
of any then you're blind right if genuinely if you can't think of how like
genuinely if you can't think of how like how resistance is working in you then
how resistance is working in you then that is resistance itself so you'd put
that is resistance itself so you'd put blindness because if you can't think and
blindness because if you can't think and if you can't see it then
if you can't see it then that's a form of resistance because
that's a form of resistance because resistance doesn't want to be exposed it
resistance doesn't want to be exposed it wants to stay under the covers and so it
wants to stay under the covers and so it will start to play you like a fiddle and
will start to play you like a fiddle and play like a puppet and tell you that it
play like a puppet and tell you that it doesn't exist and that it's something
doesn't exist and that it's something else and if if you're convinced that
else and if if you're convinced that resistance doesn't exist and it's
resistance doesn't exist and it's something else and that I'm wrong and
something else and that I'm wrong and but it's not the question of whether I'm
but it's not the question of whether I'm right or wrong or not it's just the
right or wrong or not it's just the question of the fact that this thing
question of the fact that this thing does exist in you and it exists in
does exist in you and it exists in everyone if you can't see it then that's
everyone if you can't see it then that's resistance basically playing you if you
resistance basically playing you if you can't see that then there's not much I
can't see that then there's not much I can do to help you and so just think
can do to help you and so just think back to when you needed to do something
back to when you needed to do something you knew you needed to do but didn't
you knew you needed to do but didn't right why didn't you that's the only
right why didn't you that's the only question you've got to ask yourself here
question you've got to ask yourself here so there must be tens of thousands not
so there must be tens of thousands not hundreds of thousands maybe not hundreds
hundreds of thousands maybe not hundreds of thousands that's quite a lot but
of thousands that's quite a lot but there must be thousands and thousands
there must be thousands and thousands and thousands of examples in your life
and thousands of examples in your life where you knew you should do something
where you knew you should do something or you wanted to do something but you
or you wanted to do something but you didn't or couldn't and you have to ask
didn't or couldn't and you have to ask yourself why didn't you and if you can't
yourself why didn't you and if you can't think of what is this like 1 2 3 4 five
think of what is this like 1 2 3 4 five 6 seven eight if you can't think of nine
6 seven eight if you can't think of nine examples of this like God help you you
examples of this like God help you you know have some real thinking here um I
know have some real thinking here um I actually um gave you some of my own here
actually um gave you some of my own here so what you want to do now um before you
so what you want to do now um before you let look at mine is I want you to give
let look at mine is I want you to give some context to the resistance forms so
some context to the resistance forms so start by listing them off there might be
start by listing them off there might be more than nine you might find less than
more than nine you might find less than nine just the main ones you you'll know
nine just the main ones you you'll know what the top three are like there
what the top three are like there everyone's got like the top three but
everyone's got like the top three but list as many as you can and then give
list as many as you can and then give give some context so give some examples
give some context so give some examples um once you've listed these ones here so
um once you've listed these ones here so here's here's some examples of me um
here's here's some examples of me um this just to be transparent and
this just to be transparent and vulnerable with you um like I face
vulnerable with you um like I face resistance every day I get up and part
resistance every day I get up and part of me doesn't want to grow it's natural
of me doesn't want to grow it's natural I have it you have it everyone has it
I have it you have it everyone has it right but what I wanted to do is share
right but what I wanted to do is share some with you so you can like understand
some with you so you can like understand how it works within me so here's my
how it works within me so here's my resistance forms so the first one is
resistance forms so the first one is burnout right resistance has a tendency
burnout right resistance has a tendency to convince me that I'm close to burnout
to convince me that I'm close to burnout and should stop working the the truth is
and should stop working the the truth is that I I once burned out horrifically
that I I once burned out horrifically and I'm afraid of seeing that happen
and I'm afraid of seeing that happen again so I I burned out before and it
again so I I burned out before and it was not pleasant it was I was
was not pleasant it was I was disassociated from like reality I had
disassociated from like reality I had brain fog for like two months I was I
brain fog for like two months I was I had panic attacks all the time like I
had panic attacks all the time like I really took myself to the knives edge of
really took myself to the knives edge of my biological limits and um it did not
my biological limits and um it did not treat me well um and so now I've got
treat me well um and so now I've got this tendency for resistance to convinc
this tendency for resistance to convinc me that I'm close to that same thing
me that I'm close to that same thing again when I'm usually never pain
again when I'm usually never pain avoidance sometimes resistance tries to
avoidance sometimes resistance tries to overwhelm Me by manipulating me into
overwhelm Me by manipulating me into thinking that I need to work um that the
thinking that I need to work um that the thing I need to work on will be really
thing I need to work on will be really painful so for example like the mindset
painful so for example like the mindset modu the irony behind this is it's not
modu the irony behind this is it's not painful at all so like I had this with
painful at all so like I had this with this video specifically very ironically
this video specifically very ironically and paradoxically um I had huge
and paradoxically um I had huge resistance towards making this video
resistance towards making this video probably because like it's kind of like
probably because like it's kind of like you're exposing the thing and that's
you're exposing the thing and that's that's why but I was convinced this was
that's why but I was convinced this was going to be the most painful agonizing
going to be the most painful agonizing long disgustingly difficult mod module
long disgustingly difficult mod module to make and I realized I was like well
to make and I realized I was like well this is ironic isn't it it's this is
this is ironic isn't it it's this is just the resistance thing at play
just the resistance thing at play because now you're actually talking
because now you're actually talking about how to overcome the thing so it's
about how to overcome the thing so it's really going to start to kick up at fast
really going to start to kick up at fast and the irony is is that making the
and the irony is is that making the module wasn't painful at all like I said
module wasn't painful at all like I said it's literally just sitting down
it's literally just sitting down thinking and then typing up slides and
thinking and then typing up slides and putting some things together like I do
putting some things together like I do that all the time it was just me that
that all the time it was just me that made it feel painful and routine
made it feel painful and routine resistance has persuaded me that I need
resistance has persuaded me that I need to complete a lengthy morning routine to
to complete a lengthy morning routine to focus and get work done convincing me I
focus and get work done convincing me I need to meditate to work well Etc I
need to meditate to work well Etc I don't really struggle with this anymore
don't really struggle with this anymore but I used to think that like if I
but I used to think that like if I hadn't slept perfectly and if I hadn't
hadn't slept perfectly and if I hadn't eaten a certain like type of food then I
eaten a certain like type of food then I wouldn't be able to work and that's just
wouldn't be able to work and that's just another form of resistance like Reliance
another form of resistance like Reliance is resistance denial resistance often
is resistance denial resistance often has me in denial thinking I can act in
has me in denial thinking I can act in Stupid Ways and get away with it I'll
Stupid Ways and get away with it I'll often deny the truth so like you know
often deny the truth so like you know for example it might be like on on
for example it might be like on on Sunday afternoon I I'll want to sit down
Sunday afternoon I I'll want to sit down and like watch YouTube all day you just
and like watch YouTube all day you just spend like a whole 6 hours just binging
spend like a whole 6 hours just binging out and gorging out on dopamine and
out and gorging out on dopamine and sometimes resistance would be like well
sometimes resistance would be like well if you do that like you deserve it it's
if you do that like you deserve it it's fine you won't you won't it won't really
fine you won't you won't it won't really matter but it always matters learning
matter but it always matters learning resistance makes me think I need to
resistance makes me think I need to learn a lot about something before I can
learn a lot about something before I can start taking action on it Comfort
start taking action on it Comfort resistance takes the form of extreme
resistance takes the form of extreme Comfort telling me I'm doing well making
Comfort telling me I'm doing well making me feel pride and happy with my
me feel pride and happy with my situation negating action this is the
situation negating action this is the biggest one for me right now to be
biggest one for me right now to be transparent with you is like resistance
transparent with you is like resistance is manifesting in Me by convincing me
is manifesting in Me by convincing me that I'm doing well and that I should
that I'm doing well and that I should feel proud and that I should be able to
feel proud and that I should be able to start relaxing and taking kicking back
start relaxing and taking kicking back and enjoying the fruits of my labor
and enjoying the fruits of my labor that's that's how this thing is
that's that's how this thing is currently manifesting um and it's strong
currently manifesting um and it's strong and I'm working through it unfortunately
and I'm working through it unfortunately enough I familiar enough with the
enough I familiar enough with the resistance and its different forms to
resistance and its different forms to know how to overcome stuff like this cuz
know how to overcome stuff like this cuz I overcame it when I started making six
I overcame it when I started making six figures um but you know just becoming
figures um but you know just becoming aware of this is just so powerful so
aware of this is just so powerful so make a note of your main forms of
make a note of your main forms of resistance now and then also give some
resistance now and then also give some context and some examples so you can
context and some examples so you can start to become more aware now this will
start to become more aware now this will be hard it's not easy to do because like
be hard it's not easy to do because like resistance doesn't want to be exposed
resistance doesn't want to be exposed because it knows that exposure is the
because it knows that exposure is the first step to death for itself and so
first step to death for itself and so you need to take some time to really get
you need to take some time to really get into the nuts and bolts of this but I
into the nuts and bolts of this but I guarantee man like you've probably got
guarantee man like you've probably got the fear you've probably got the doubt
the fear you've probably got the doubt you you probably want to learn but more
you you probably want to learn but more before you take action you're probably
before you take action you're probably justifying not doing it you're probably
justifying not doing it you're probably prioritizing other stuff you're probably
prioritizing other stuff you're probably getting distracted you probably think
getting distracted you probably think you need support from people um you're
you need support from people um you're probably in denial about things you
probably in denial about things you probably look for drama to escape the
probably look for drama to escape the drama at work um you're probably
drama at work um you're probably procrastinating you you probably think
procrastinating you you probably think you need this routine you probably have
you need this routine you probably have a tendency to judge people who are
a tendency to judge people who are working really hard sometimes maybe um
working really hard sometimes maybe um pain avoidance is always going to be
pain avoidance is always going to be there but everyone just thinks stuff's
there but everyone just thinks stuff's more painful than so yeah that's um
more painful than so yeah that's um that's the big one and you know have a
that's the big one and you know have a look at this and drill into it and it
look at this and drill into it and it will help you because now what's going
will help you because now what's going to happen is like when you sit down to
to happen is like when you sit down to do the work and when you actually sort
do the work and when you actually sort of wake up one day and you're like going
of wake up one day and you're like going to go and start taking action resistance
to go and start taking action resistance will like March forward and it will
will like March forward and it will present itself and it will present
present itself and it will present itself as a thought or emotion or a
itself as a thought or emotion or a feeling um and you'll notice it and be
feeling um and you'll notice it and be like oh hello resistance [ __ ] you and
like oh hello resistance [ __ ] you and then you'll get to work and that's what
then you'll get to work and that's what I do every day that's literally like you
I do every day that's literally like you know sometimes I'll get up and then I'll
know sometimes I'll get up and then I'll wake up at 700 and then my alarm will go
wake up at 700 and then my alarm will go off and and then like resistance will be
off and and then like resistance will be like oh let's just stay in bed and I'm
like oh let's just stay in bed and I'm like oh high
like oh high resistance [ __ ] off then I just get up
resistance [ __ ] off then I just get up and it will tell me all sorts of stuff
and it will tell me all sorts of stuff to try and keep me in bed but I just
to try and keep me in bed but I just don't listen I don't listen to that
don't listen I don't listen to that Force I am more powerful than it and you
Force I am more powerful than it and you can be too you just need to practice
can be too you just need to practice it's kind of just like anything just the
it's kind of just like anything just the like res resisting resistance and
like res resisting resistance and withstanding resistance is kind of just
withstanding resistance is kind of just like a muscle you just need to like work
like a muscle you just need to like work on it over time and sometimes it'll get
on it over time and sometimes it'll get you it'll beat you sometimes but we need
you it'll beat you sometimes but we need to try and like how quickly you progress
to try and like how quickly you progress and and Achieve success will depend on
and and Achieve success will depend on how often you beat or lose to resistance
how often you beat or lose to resistance so someone that like is plateaued and
so someone that like is plateaued and stays where they are basically wins 50%
stays where they are basically wins 50% of the time and loses 50% of the time
of the time and loses 50% of the time someone that makes a little bit of
someone that makes a little bit of progress will will win against
progress will will win against resistance 60% of the time and will lose
resistance 60% of the time and will lose 40% of the time someone that makes
40% of the time someone that makes insane fast progress will win 90% of the
insane fast progress will win 90% of the time and lose 10% of the time and
time and lose 10% of the time and someone that just completely smashes out
someone that just completely smashes out of the park will always beat resistance
of the park will always beat resistance but that's kind of hard and that might
but that's kind of hard and that might just be a belief that I've got but from
just be a belief that I've got but from my perspective like sometimes it's going
my perspective like sometimes it's going to get you right it's you're never going
to get you right it's you're never going to be on guard at all points but you
to be on guard at all points but you really don't want to be you know losing
really don't want to be you know losing the battle that often you want to try
the battle that often you want to try and like beat the thing like you know
and like beat the thing like you know nine times out of 10 because that's how
nine times out of 10 because that's how you make exponential progress but for
you make exponential progress but for people that slip back and start making
people that slip back and start making like regressions in their life it's
like regressions in their life it's because they only beat resistance like
because they only beat resistance like 30% of the time and then 70% of the time
30% of the time and then 70% of the time resistance beats them so I I quot this
resistance beats them so I I quot this out so resistance is the universe's
out so resistance is the universe's universal currency and this currency is
universal currency and this currency is used to buy prevention of positive
used to buy prevention of positive change and so this currency will cash
change and so this currency will cash its chips in into your head and it will
its chips in into your head and it will manifest doubt it will manifest fear it
manifest doubt it will manifest fear it will make you think you need to put
will make you think you need to put things off it will make you think you
things off it will make you think you need things to be perfect it will it
need things to be perfect it will it will send you towards drama it will make
will send you towards drama it will make you judge people who are doing what you
you judge people who are doing what you want to do it is always going to be
want to do it is always going to be there and now you're aware of it and now
there and now you're aware of it and now you know how it works and I'm hoping I'm
you know how it works and I'm hoping I'm hoping that this gives you a sense of
hoping that this gives you a sense of clarity on why you're facing what you're
clarity on why you're facing what you're facing so next time you have self-doubt
facing so next time you have self-doubt or next time you think something's going
or next time you think something's going to be painful don't take that at face
to be painful don't take that at face value see it for what it truly is right
value see it for what it truly is right like you want resistance to be the
like you want resistance to be the emperor with no clothes so to speak you
emperor with no clothes so to speak you to really reveal back what you're
to really reveal back what you're looking at for what it truly is and just
looking at for what it truly is and just notice like oh it's just that Bloody
notice like oh it's just that Bloody resistance thing and it will always be
resistance thing and it will always be that you just need to have the
that you just need to have the Consciousness and awareness to recognize
Consciousness and awareness to recognize it so next time you go to sit down to do
it so next time you go to sit down to do some Outreach and you start trying to
some Outreach and you start trying to you know do something else like YouTube
you know do something else like YouTube or you start thinking I'll just send
or you start thinking I'll just send some later just be like oh hello
some later just be like oh hello resistance just recognizing it is enough
resistance just recognizing it is enough to overcome it genuinely like just not
to overcome it genuinely like just not buying the front that it gives you and
buying the front that it gives you and looking at the back is the main thing
looking at the back is the main thing because that's like then you'll just be
because that's like then you'll just be like oh [ __ ] well I'm not going to
like oh [ __ ] well I'm not going to tolerate it so I said the second step is
tolerate it so I said the second step is intolerance but really like it is just
intolerance but really like it is just awareness because once you become aware
awareness because once you become aware of it you're like ah okay well there's a
of it you're like ah okay well there's a resistance thing I'm not going to buy it
resistance thing I'm not going to buy it and so I want to give you a quick note
and so I want to give you a quick note on responsibility and why it's still
on responsibility and why it's still your fault because now what can happen
your fault because now what can happen is like you might start to blame
is like you might start to blame resistance so you might like I don't
resistance so you might like I don't want you to do this because the mistake
want you to do this because the mistake you could make is now that you know that
you could make is now that you know that resistance is this sort of force within
resistance is this sort of force within you that you can't really get rid of and
you that you can't really get rid of and you just have to fight it's very easy to
you just have to fight it's very easy to fall into the Trap of blaming resistance
fall into the Trap of blaming resistance and if you remember earlier in the
and if you remember earlier in the modules we talked about how everything's
modules we talked about how everything's your fault so I don't want you to make
your fault so I don't want you to make the mistake of thinking you're not where
the mistake of thinking you're not where you want to be because of resistance as
you want to be because of resistance as per the previous modules it is still
per the previous modules it is still your fault for for where you are if you
your fault for for where you are if you like whether or not you beat resistance
like whether or not you beat resistance is up to you it's your fault if you lose
is up to you it's your fault if you lose it's your fault if you win it's not your
it's your fault if you win it's not your fault resistance exists it's your fault
fault resistance exists it's your fault if you give into it right resistance is
if you give into it right resistance is a force of nature it will always be
a force of nature it will always be present but we must never blame
present but we must never blame resistance as the reason why we aren
resistance as the reason why we aren where we want to be resistance can
where we want to be resistance can always be overcome and you are still
always be overcome and you are still always to blame it's easy to turn and
always to blame it's easy to turn and point the finger to resistance and say
point the finger to resistance and say oh okay so now that I know this
oh okay so now that I know this resistance thing here that's why I'm not
resistance thing here that's why I'm not where I want to be or it's
where I want to be or it's procrastination this resistance is just
procrastination this resistance is just so strong or my self-doubt is the reason
so strong or my self-doubt is the reason you must remember that these aren't the
you must remember that these aren't the things to blame it's the fact you didn't
things to blame it's the fact you didn't fight back that is the reason so don't
fight back that is the reason so don't go pointing the finger at this Force
go pointing the finger at this Force because well it's there and it can
because well it's there and it can dictate your life if you let it but only
dictate your life if you let it but only if you let it so now we know what
if you let it so now we know what resistance is and what form it takes
resistance is and what form it takes let's understand why it exists right
let's understand why it exists right this is where things get really [ __ ]
this is where things get really [ __ ] fun because a lot of people now think
fun because a lot of people now think like it's just this force and it's just
like it's just this force and it's just there and yeah okay Charlie you've
there and yeah okay Charlie you've explained that you can't really have a
explained that you can't really have a goal without having resistance towards
goal without having resistance towards the goal seems C trative why can't I
the goal seems C trative why can't I just have a goal and just go and get it
just have a goal and just go and get it well this is where things get fun
well this is where things get fun because understanding the Genesis and
because understanding the Genesis and the conception of the resistance self
the conception of the resistance self will make you even more what would you
will make you even more what would you say determined in your um approaches to
say determined in your um approaches to overcoming it so where does resistance
overcoming it so where does resistance come from well pain is where resistance
come from well pain is where resistance meets effort so when you feel pain and
meets effort so when you feel pain and when you're in a painful suffering
when you're in a painful suffering situation when you're working when
situation when you're working when you're making cold calls and it really
you're making cold calls and it really hurts or when you're sending cold emails
hurts or when you're sending cold emails and you feel like just even clicking the
and you feel like just even clicking the button like hurts your hand I've had
button like hurts your hand I've had that before right where I'm sending cold
that before right where I'm sending cold emails and I feel like my muscle hurt
emails and I feel like my muscle hurt it's just resistance just trust me
it's just resistance just trust me um pain is is where resistance meets
um pain is is where resistance meets effort and pain is where compliance when
effort and pain is where compliance when meets resistance with time so this is a
meets resistance with time so this is a good point I'm going to talk about where
good point I'm going to talk about where resistance comes from in a second but
resistance comes from in a second but first of all I want to talk about pain
first of all I want to talk about pain here really quickly because there's two
here really quickly because there's two types of pain pain you can have the the
types of pain pain you can have the the healthy pain the productive pain which
healthy pain the productive pain which is where you meet resistance with effort
is where you meet resistance with effort or you can have the unhealthy pain which
or you can have the unhealthy pain which is basically where resistance meets
is basically where resistance meets compliance so you have two choices you
compliance so you have two choices you can face the resistance now and put
can face the resistance now and put effort into overcoming it and feel pain
effort into overcoming it and feel pain now for reward
now for reward later right and that's how that's how
later right and that's how that's how you want to do it alternatively you can
you want to do it alternatively you can face resistance now but not face it at
face resistance now but not face it at all and just have compliance with it and
all and just have compliance with it and feel pleasure now but pain later and you
feel pleasure now but pain later and you have to choose do you want pain now
have to choose do you want pain now Glory later or delusion now and pain
Glory later or delusion now and pain later right everyone has this tendency
later right everyone has this tendency to just like they face resistance and
to just like they face resistance and then they just comply with it and then
then they just comply with it and then they feel good for now because like
they feel good for now because like whatever like they they have to face the
whatever like they they have to face the pain the absence of of pain is pleasure
pain the absence of of pain is pleasure quite often and so you have to decide so
quite often and so you have to decide so let's talk about this why why does this
let's talk about this why why does this wall of fire exist you know why does
wall of fire exist you know why does this pain exist why do we have to face
this pain exist why do we have to face it well obviously it's because of
it well obviously it's because of resistance we know that the we we we now
resistance we know that the we we we now know enough about this wall of fire to
know enough about this wall of fire to know that it's not like obviously it's
know that it's not like obviously it's not like physical Flames or petual
not like physical Flames or petual burning or anything it's actually
burning or anything it's actually resistance itself and the fire
resistance itself and the fire represents the pain you feel when you BL
represents the pain you feel when you BL your horns with resistance and start
your horns with resistance and start fighting it so the fire is pain pain is
fighting it so the fire is pain pain is where resistance meets effort and when
where resistance meets effort and when you have resistance and effort pain is
you have resistance and effort pain is created and that's that's a basically
created and that's that's a basically defined as a uncomfortable mental
defined as a uncomfortable mental sensation as a result of these two
sensation as a result of these two things being alloyed together but why is
things being alloyed together but why is there resistance in the first place why
there resistance in the first place why can't we just
can't we just like why can't we just walk through like
like why can't we just walk through like a nice little field or just swim through
a nice little field or just swim through a nice little open Lake to get to where
a nice little open Lake to get to where we want why do we have to walk through
we want why do we have to walk through metaphorical fire and why do we have to
metaphorical fire and why do we have to put ourselves through so much pain and
put ourselves through so much pain and Agony why is there resistance why can't
Agony why is there resistance why can't we just like do like a quick light jog
we just like do like a quick light jog through a meadow with you know flowers
through a meadow with you know flowers and [ __ ] why do we have to go through
and [ __ ] why do we have to go through the pain well resistance comes from your
the pain well resistance comes from your current self and what I call its
current self and what I call its survival bias this is what is to blame
survival bias this is what is to blame for the resistance it's not what is to
for the resistance it's not what is to blame
blame for like your lack of success well
for like your lack of success well actually it is your current self right
actually it is your current self right we know that's
we know that's true but resistance is a manifest of
true but resistance is a manifest of your current self let me
your current self let me explain so the self's psychological
explain so the self's psychological survival bias your current sense of
survival bias your current sense of identity and self your ego is just like
identity and self your ego is just like any living organism it has a surv
any living organism it has a surv survival bias it has a bias towards
survival bias it has a bias towards survival it wants to survive it wants to
survival it wants to survive it wants to live die so all successful species and
live die so all successful species and all successful organisms have a survival
all successful organisms have a survival bias which means all their behavior and
bias which means all their behavior and all of their sort of physical manifests
all of their sort of physical manifests of activity are geared towards helping
of activity are geared towards helping them survive that's really why if you
them survive that's really why if you look at how like any animal does
look at how like any animal does anything really or any organism does
anything really or any organism does anything it's all based on survival and
anything it's all based on survival and reproduction that's that's it really
reproduction that's that's it really every action it takes is geared towards
every action it takes is geared towards those two things and understand that
those two things and understand that your goal threatens the survival of your
your goal threatens the survival of your current self setting a goal that
current self setting a goal that requires you to become someone new and
requires you to become someone new and building your evolved self on paper is
building your evolved self on paper is like putting your new self into a
like putting your new self into a kickboxing to the death match with your
kickboxing to the death match with your current self so you have who you are
current self so you have who you are right now your current self whether you
right now your current self whether you like it or not you probably don't like
like it or not you probably don't like it that's why you want to
it that's why you want to change when you set a goal we know know
change when you set a goal we know know that to accomplish and achieve a goal we
that to accomplish and achieve a goal we have to become he or she who can
have to become he or she who can what that means is we have to kill off
what that means is we have to kill off our current self to step into the shoes
our current self to step into the shoes of the new person and so you cannot have
of the new person and so you cannot have your current self and your new self
your current self and your new self right at the end of the day one of them
right at the end of the day one of them has to win one of them has to die it's
has to win one of them has to die it's sort of like it's a it's a um Zero Sum
sort of like it's a it's a um Zero Sum game they can't both survive and so when
game they can't both survive and so when you create a goal and when you start to
you create a goal and when you start to try to become someone else you've just
try to become someone else you've just thrown your new self into a boxing ring
thrown your new self into a boxing ring with your current self but this boxing
with your current self but this boxing match is not fought with gloves your
match is not fought with gloves your current self fights with
current self fights with resistance it's psychological warfare it
resistance it's psychological warfare it will throw kicks of self-doubt hooks of
will throw kicks of self-doubt hooks of anxiety roundhouses of fear and Jabs of
anxiety roundhouses of fear and Jabs of comfort alongside a whole different
comfort alongside a whole different arsenal of psychologically manipulative
arsenal of psychologically manipulative moves so you have to imagine that when
moves so you have to imagine that when you create a goal and try to become
you create a goal and try to become someone else you're stepping into a
someone else you're stepping into a boxing ring with who you currently are
boxing ring with who you currently are and the main Weaponry that that person
and the main Weaponry that that person has in their Arsenal as an opponent with
has in their Arsenal as an opponent with their fists up and you know they're
their fists up and you know they're going to start beating you up it's
going to start beating you up it's resist resistance resistance is what
resist resistance resistance is what they use to
they use to fight your new self has one weapon and
fight your new self has one weapon and that is the work and this is this is the
that is the work and this is this is the best way realizing this and coming to
best way realizing this and coming to this conclusion after a while I was like
this conclusion after a while I was like holy [ __ ] that makes sense your new self
holy [ __ ] that makes sense your new self fights with the work and your current
fights with the work and your current self fights with resistance so all this
self fights with resistance so all this comes down to this this whole thing this
comes down to this this whole thing this whole module self Transcendence is what
whole module self Transcendence is what is stronger your ability to work or your
is stronger your ability to work or your current self's ability to resist that's
current self's ability to resist that's it we boil it down to those two
it we boil it down to those two things and now that you've heightened
things and now that you've heightened your Consciousness set a goal and
your Consciousness set a goal and started taking action towards growing
started taking action towards growing into a new version of yourself your
into a new version of yourself your current self is going to kick at spit
current self is going to kick at spit scream at shout at abuse and seduce you
scream at shout at abuse and seduce you your current self your current identity
your current self your current identity as this living breathing psychologically
as this living breathing psychologically tangible thing is going to do everything
tangible thing is going to do everything its power to survive and the only thing
its power to survive and the only thing it can do in its power is resistance
it can do in its power is resistance right it doesn't really have any other
right it doesn't really have any other tools or things to use and so it takes
tools or things to use and so it takes one of these 30 things or multiple of
one of these 30 things or multiple of these 30 things and starts throwing them
these 30 things and starts throwing them at you to try and survive it will do
at you to try and survive it will do everything in its power to survive it
everything in its power to survive it has no moral code and it will go to any
has no moral code and it will go to any length necessary to maintain its life it
length necessary to maintain its life it will lie to you manipulate you make you
will lie to you manipulate you make you doubt yourself Panic you scare you
doubt yourself Panic you scare you seduce you make you comfortable
seduce you make you comfortable everything you name it it will do it the
everything you name it it will do it the thing about the current self is it knows
thing about the current self is it knows you it knows like your mind and your
you it knows like your mind and your brain and what that wants because it's
brain and what that wants because it's basically built it and so it will give
basically built it and so it will give it will give you like hell and it will
it will give you like hell and it will really throw things at you because it
really throw things at you because it knows you so well that it knows that if
knows you so well that it knows that if it puts YouTube in front of you then
it puts YouTube in front of you then you'll going to click on it because
you'll going to click on it because that's what it's built your dopamine
that's what it's built your dopamine Pathways to to want and so it's hard to
Pathways to to want and so it's hard to beat it's possible to beat but it's your
beat it's possible to beat but it's your only opponent in life and fortunately
only opponent in life and fortunately enough we've taken length to understand
enough we've taken length to understand it we understand its traits we
it we understand its traits we understand its habits we understand its
understand its habits we understand its beliefs we understand its patterns and
beliefs we understand its patterns and and um its troughs and its Peaks we now
and um its troughs and its Peaks we now also understand its main forms of
also understand its main forms of resistance so we're starting to build
resistance so we're starting to build this is why everything has been leading
this is why everything has been leading up to this right everything that I've
up to this right everything that I've done so far has been leading up to this
done so far has been leading up to this slide right and understanding it it's
slide right and understanding it it's kind of like imagine that when you try
kind of like imagine that when you try to start becoming someone else it's kind
to start becoming someone else it's kind of like you've cornered a honey badger
of like you've cornered a honey badger the current self is the honey badger or
the current self is the honey badger or it's like a lion or something and you
it's like a lion or something and you put it in a corner and now you've got to
put it in a corner and now you've got to try and kill it but that thing has got
try and kill it but that thing has got teeth and it's Got Claws and it's fast
teeth and it's Got Claws and it's fast and it will just do everything it can to
and it will just do everything it can to tear you apart and you may have already
tear you apart and you may have already noticed it's a kick in right you've
noticed it's a kick in right you've probably already noticed and if you
probably already noticed and if you haven't yet you will I promise the late
haven't yet you will I promise the late night thoughts the wondering if it's
night thoughts the wondering if it's worth it the questions the doubts the
worth it the questions the doubts the fears the negative emotions do not
fears the negative emotions do not listen you probably already started to
listen you probably already started to experience the resistance right you at
experience the resistance right you at this point of this training through this
this point of this training through this module you have stepped into the ring
module you have stepped into the ring with your current self and it's now
with your current self and it's now going to start to fight it is going to
going to start to fight it is going to start to throw stuff at you it's going
start to throw stuff at you it's going to start to manifest resistance and that
to start to manifest resistance and that force of resistance will begin to
force of resistance will begin to generate pain because now you have to
generate pain because now you have to meet it with effort you have to work in
meet it with effort you have to work in spite of the doubt you have to face the
spite of the doubt you have to face the work in spite of the procrastination you
work in spite of the procrastination you have to do the work in spite of wanting
have to do the work in spite of wanting the support you have to do the work even
the support you have to do the work even when it makes you feel vulnerable or
when it makes you feel vulnerable or even when it makes you feel scared you
even when it makes you feel scared you have to do these things and it's where
have to do these things and it's where work meets resistance is pain and
work meets resistance is pain and sitting in that pain is what you have to
sitting in that pain is what you have to that's the trial by fire if you can
that's the trial by fire if you can withstand the fire and withstand the
withstand the fire and withstand the pain of work plus resistance you will
pain of work plus resistance you will get what you want and all you have to do
get what you want and all you have to do is face that pain and put up with it for
is face that pain and put up with it for long enough for your current self to die
long enough for your current self to die and your new way to manifest pain is
and your new way to manifest pain is like the more pain you put yourself in
like the more pain you put yourself in and by by pain I don't mean like mashing
and by by pain I don't mean like mashing up your ankles with a mallet the more
up your ankles with a mallet the more the more like productive evolving pain
the more like productive evolving pain you put yourself in the like it's kind
you put yourself in the like it's kind of like you suffocate the current self
of like you suffocate the current self with pain that's a strong idea the
with pain that's a strong idea the current self is suffocated by the pain
current self is suffocated by the pain that is a result of resistance in the
that is a result of resistance in the work and the more pain you can put
work and the more pain you can put yourself in and the more doubts you can
yourself in and the more doubts you can crush and the more fears you can fight
crush and the more fears you can fight through and the more times you can do
through and the more times you can do the work even when your body doesn't
the work even when your body doesn't want
want to the further you suffocate it so you
to the further you suffocate it so you have to imagine the current self
have to imagine the current self survives without pain and the more pain
survives without pain and the more pain you have the more you suffocate the
you have the more you suffocate the current self's ability to survive the
current self's ability to survive the current self has all of these
current self has all of these psychological weapons all you have is
psychological weapons all you have is the work but let me tell you the work
the work but let me tell you the work wins every time every time
wins every time every time the work is way more powerful than any
the work is way more powerful than any form of resistance you can face it will
form of resistance you can face it will always win if you just work if you do
always win if you just work if you do the work in face of the resistance you
the work in face of the resistance you will win because you will generate pain
will win because you will generate pain and that pain will suffocate the current
and that pain will suffocate the current self and by the way I know I get a bit
self and by the way I know I get a bit passionate about I know I kind of get
passionate about I know I kind of get into these videos a little bit and I can
into these videos a little bit and I can get a bit carried away with my tone but
get a bit carried away with my tone but I'm just talking from from the heart I
I'm just talking from from the heart I want to keep this as um as sort of
want to keep this as um as sort of natural as possible because this is
natural as possible because this is realizing this stuff has made me
realizing this stuff has made me millions and it will make me hundreds of
millions and it will make me hundreds of millions if not billions in the line in
millions if not billions in the line in fact I've got no doubt that will happen
fact I've got no doubt that will happen it's just going take time and the fact
it's just going take time and the fact that I can share this with you that
that I can share this with you that makes me happy so when you set a goal
makes me happy so when you set a goal your current self locks horns with your
your current self locks horns with your desired self and this is what happens
desired self and this is what happens ladies and gentlemen you remember this
ladies and gentlemen you remember this right from um from breaking your chains
right from um from breaking your chains from the last video where we talked
from the last video where we talked about your oscillations and the
about your oscillations and the oscillatory nature of life where you go
oscillatory nature of life where you go to one PE and then you go to a trough
to one PE and then you go to a trough and what happens here is when you're
and what happens here is when you're facing resistance and when you're in
facing resistance and when you're in pain that's when you're on this upwards
pain that's when you're on this upwards Trend and when you're not facing
Trend and when you're not facing resistance and falling down and letting
resistance and falling down and letting it overcome you then you're falling down
it overcome you then you're falling down to the trough and so like when your
to the trough and so like when your current self and evolving self start
current self and evolving self start having a bit of a battle or a war
having a bit of a battle or a war because it's really the only form of
because it's really the only form of intercourse possible between them then
intercourse possible between them then this graph starts to manifest and we
this graph starts to manifest and we talked about flipping the floor and the
talked about flipping the floor and the standards and stuff and we talked about
standards and stuff and we talked about how to break through this thing and the
how to break through this thing and the the real the real key ingredient is just
the real the real key ingredient is just basically the resistance thing because
basically the resistance thing because what we'll happen is like you'll get to
what we'll happen is like you'll get to this point here and you'll start to feel
this point here and you'll start to feel comfortable and proud and happy and
comfortable and proud and happy and that's just resistance once again it's
that's just resistance once again it's not just negative like resistance
not just negative like resistance doesn't just manifest in negative form
doesn't just manifest in negative form with doubts and fears and and pain and
with doubts and fears and and pain and stuff it manifests with a with other
stuff it manifests with a with other forms of positive emotion like pride and
forms of positive emotion like pride and and comfort and so it will just it will
and comfort and so it will just it will do everything can to keep you in its
do everything can to keep you in its current to keep you in your current
current to keep you in your current place and the current self wins when you
place and the current self wins when you give into its resistance the work is the
give into its resistance the work is the key for as long as you're working on the
key for as long as you're working on the thing you are beting resistance so I
thing you are beting resistance so I don't mean work as in like I'm going to
don't mean work as in like I'm going to go and build a website or yeah I'm going
go and build a website or yeah I'm going to go and create some business cards I
to go and create some business cards I mean the work is like it's the thing
mean the work is like it's the thing that you know you need to
that you know you need to do it's the thing that you're really
do it's the thing that you're really resisting cuz like you can go and build
resisting cuz like you can go and build a website or you can go and like I don't
a website or you can go and like I don't know you can you can go and sort of like
know you can you can go and sort of like try and like create some like slides or
try and like create some like slides or something or you can try and start doing
something or you can try and start doing you you know what I'm talking about
you you know what I'm talking about there are actions that you don't need to
there are actions that you don't need to do that have no impact on your goal
do that have no impact on your goal whatsoever basically the key to this is
whatsoever basically the key to this is that if the action doesn't create pain
that if the action doesn't create pain then you shouldn't even bother genuinely
then you shouldn't even bother genuinely like if you're doing things that don't
like if you're doing things that don't create like resistance or pain then
create like resistance or pain then you're probably working on the wrong
you're probably working on the wrong thing now there are exceptions to this
thing now there are exceptions to this because you know like for example right
because you know like for example right now I am loving this I love these videos
now I am loving this I love these videos I like recording them I feel no
I like recording them I feel no resistance towards recording them at all
resistance towards recording them at all um um but I should still do them so
um um but I should still do them so there are caveats to this but for the
there are caveats to this but for the most part like you need to be doing the
most part like you need to be doing the thing that you need to be doing and so
thing that you need to be doing and so here's a great little image for this so
here's a great little image for this so we've we've all heard of the um the
we've we've all heard of the um the story of the Knight and the dragon and
story of the Knight and the dragon and the Damsel in Distress in the cave and
the Damsel in Distress in the cave and you know basically what happens here
you know basically what happens here this is a very strong archetype for a
this is a very strong archetype for a very good reason on the left we have
very good reason on the left we have your goal which is to rescue the the
your goal which is to rescue the the woman um or you know you're that's a you
woman um or you know you're that's a you know what would you call that's a
know what would you call that's a generalization right you're probably not
generalization right you're probably not doing this to rescue a woman um unless
doing this to rescue a woman um unless you've got um a dry vacuum that supports
you've got um a dry vacuum that supports that of course but you've got your goal
that of course but you've got your goal which is to rescue the Damsel in
which is to rescue the Damsel in Distress in this case you've got your
Distress in this case you've got your current self and its resistance which is
current self and its resistance which is the dragon then you've got your desired
the dragon then you've got your desired self which is the Knight and then you've
self which is the Knight and then you've got the Lance or the the you know sword
got the Lance or the the you know sword which is killing the dragon which is the
which is killing the dragon which is the work so your desired self slays the
work so your desired self slays the dragon of resistance through the work
dragon of resistance through the work and by slaying the dragon and by doing
and by slaying the dragon and by doing the work you accomplish your goal so
the work you accomplish your goal so let's talk about slaying the dragon
let's talk about slaying the dragon because now that you've now that you
because now that you've now that you understand what resistance is how it
understand what resistance is how it manifests and where it comes from which
manifests and where it comes from which is your obviously your current self and
is your obviously your current self and why it's there now let's actually talk
why it's there now let's actually talk about how to slay this Dragon because
about how to slay this Dragon because this picture here is pretty much a
this picture here is pretty much a summary of my all of my points put
summary of my all of my points put together and it's why like the the
together and it's why like the the George and the Dragon Story is so
George and the Dragon Story is so popular even though it's so old very
popular even though it's so old very archetypal so let's slay the dragon so
archetypal so let's slay the dragon so what is the work and why is it our best
what is the work and why is it our best weapon against resistance
weapon against resistance so the work is your only weapon against
so the work is your only weapon against resistance when you step into that
resistance when you step into that boxing ring with your current self the
boxing ring with your current self the only thing you have the only thing you
only thing you have the only thing you can use to fight is the
can use to fight is the work right the work is the only way to
work right the work is the only way to keep the resistance at Bay and not full
keep the resistance at Bay and not full prey to its Charming deceptive
prey to its Charming deceptive nature I Define the work as action it's
nature I Define the work as action it's having the intelligence to figure out
having the intelligence to figure out what you need to do and then doing it in
what you need to do and then doing it in life there is cause and there is a
life there is cause and there is a effect we must cause to effect the work
effect we must cause to effect the work is the cause of the effect you desire
is the cause of the effect you desire and your goal is an effect it's a
and your goal is an effect it's a snapshot of the future and it's born out
snapshot of the future and it's born out of the work to boil it down the work is
of the work to boil it down the work is basically forcing your body to take a
basically forcing your body to take a physical action in spite of and against
physical action in spite of and against the resistance it has or feels towards
the resistance it has or feels towards taking it so what I mean here is the
taking it so what I mean here is the work is basically doing the thing you
work is basically doing the thing you know you need to do and the cool thing
know you need to do and the cool thing about this is you can't really do the
about this is you can't really do the work without the resistance the resist
work without the resistance the resist resistance like the goal creates the
resistance like the goal creates the resistance and the resistance creates
resistance and the resistance creates the work because well if you didn't feel
the work because well if you didn't feel resistance you wouldn't know what to
resistance you wouldn't know what to work on so the work is basically taking
work on so the work is basically taking the actions you know you needs to take
the actions you know you needs to take it's not doing things that you know you
it's not doing things that you know you shouldn't be doing it's not going and
shouldn't be doing it's not going and spending like you know three days
spending like you know three days watching YouTube videos on how to do the
watching YouTube videos on how to do the thing it's sitting down and actually
thing it's sitting down and actually doing it and to clarify you know I don't
doing it and to clarify you know I don't mean any old work like you know inviting
mean any old work like you know inviting people to like your Facebook page or you
people to like your Facebook page or you know making some business cards or you
know making some business cards or you know the these are these are resistance
know the these are these are resistance actions so when you start doing stupid
actions so when you start doing stupid stuff like going to get people to like
stuff like going to get people to like your Facebook page or spending your days
your Facebook page or spending your days like figuring out what color you want
like figuring out what color you want your logo to be that is actually
your logo to be that is actually resistance that's warped priorities if
resistance that's warped priorities if you remember and you know what I'm
you remember and you know what I'm talking about you you've probably done
talking about you you've probably done stuff that you know you shouldn't really
stuff that you know you shouldn't really be doing if it's not signing clients or
be doing if it's not signing clients or doing sales calls or delivering results
doing sales calls or delivering results it's or or hiring people it's probably
it's or or hiring people it's probably not really anything that you need to be
not really anything that you need to be doing it's kind of like with with the
doing it's kind of like with with the gym or with working out it's like if
gym or with working out it's like if let's say you want like let's say your
let's say you want like let's say your goal is to run a marathon and you're not
goal is to run a marathon and you're not fit at the moment then running a
fit at the moment then running a marathon means you have to become
marathon means you have to become someone that can right and so your
someone that can right and so your current self who can't run a marathon
current self who can't run a marathon doesn't want to do that because it wants
doesn't want to do that because it wants to survive so it starts giving you
to survive so it starts giving you resistance and like all you really have
resistance and like all you really have to do is just go and run so it's like if
to do is just go and run so it's like if you're like okay first day of marathon
you're like okay first day of marathon training what I'm going to do today is
training what I'm going to do today is um spend the whole day like researching
um spend the whole day like researching what shoes I could buy when in reality
what shoes I could buy when in reality you should just basically get out there
you should just basically get out there in bloody bare feet if you need to and
in bloody bare feet if you need to and just start running do the research in
just start running do the research in the evening if you want to so yeah and
the evening if you want to so yeah and when you work resistance gets weaker the
when you work resistance gets weaker the stronger the resistance the weaker it
stronger the resistance the weaker it gets after you beat it eventually after
gets after you beat it eventually after having taken daily action on your goal
having taken daily action on your goal for a long time you will have
for a long time you will have transcended yourself the only path is to
transcended yourself the only path is to work the only way is to work so like I
work the only way is to work so like I said if we want to kill we need to kill
said if we want to kill we need to kill the current self it needs to Die the the
the current self it needs to Die the the the evolving self cannot come to
the evolving self cannot come to fruition if the current self is still
fruition if the current self is still there it's one or the other you can't
there it's one or the other you can't have both and so the best way to kill
have both and so the best way to kill the evolving self and to grow and to
the evolving self and to grow and to transcend yourself is to suffocate it
transcend yourself is to suffocate it with pain pain is like the what would
with pain pain is like the what would you call pain Pain's like the Kryptonite
you call pain Pain's like the Kryptonite of the current self right it's the thing
of the current self right it's the thing that really kills it off it's like the
that really kills it off it's like the the current self is almost like allergic
the current self is almost like allergic to the pain and the more pain you expose
to the pain and the more pain you expose it to the less chance it has of
it to the less chance it has of surviving and so if you want to increase
surviving and so if you want to increase your chances of success you just
your chances of success you just increase how much pain you're in and the
increase how much pain you're in and the only way you can increase how much pain
only way you can increase how much pain you're in is by applying effort and work
you're in is by applying effort and work to resistance right and you will often
to resistance right and you will often find that resistance gets stronger the
find that resistance gets stronger the closer you get to the Finish Line your
closer you get to the Finish Line your journey through the fire may be 101
journey through the fire may be 101 miles long and I can guarantee you that
miles long and I can guarantee you that a mile 100 you will face the most
a mile 100 you will face the most resistance possible your current self
resistance possible your current self Will hail marry the [ __ ] out of you
Will hail marry the [ __ ] out of you emotionally so what I mean here is the
emotionally so what I mean here is the closer you get to your
closer you get to your goal the more resistance you will feel
goal the more resistance you will feel it doesn't get easier the f Into the
it doesn't get easier the f Into the Fire you get the fire gets hotter the
Fire you get the fire gets hotter the closer to the end you actually become or
closer to the end you actually become or you closer to the end you actually are
you closer to the end you actually are and so like when you when you've been
and so like when you when you've been doing this for some time and then
doing this for some time and then suddenly you wake up one day and the
suddenly you wake up one day and the doubt is like 10 times stronger the pain
doubt is like 10 times stronger the pain avoidance is five times more prevalent
avoidance is five times more prevalent and the distractions seem 10 times more
and the distractions seem 10 times more appealing that's when you know you're
appealing that's when you know you're getting close because the the harder the
getting close because the the harder the current self kicks back and fights the
current self kicks back and fights the the technically weaker it's getting it's
the technically weaker it's getting it's kind of like just before it's about to
kind of like just before it's about to die it really really just sort of
die it really really just sort of unlocks like beast mode and then it will
unlocks like beast mode and then it will just really just really fight back and
just really just really fight back and you need to just keep layering on that
you need to just keep layering on that pain just keep on suffocating it with
pain just keep on suffocating it with pain it will be hell your current self
pain it will be hell your current self will do everything it can to stay alive
will do everything it can to stay alive it knows you it is you it'll use your
it knows you it is you it'll use your weaknesses your proclivities your
weaknesses your proclivities your impulses your drives your desires it
impulses your drives your desires it will use everything it's got it will be
will use everything it's got it will be hell on Earth to fight so remember when
hell on Earth to fight so remember when you're going through hell keep going
you're going through hell keep going right this is why I'm telling you this
right this is why I'm telling you this I'm telling you that you need to expect
I'm telling you that you need to expect the pain because the pain is going to
the pain because the pain is going to happen the agony the Suffering The
happen the agony the Suffering The difficulty the stress the all of that
difficulty the stress the all of that stuff is going to be prevalent because
stuff is going to be prevalent because when you when you lock horns with your
when you when you lock horns with your current self like you have to do it and
current self like you have to do it and I can't tell I can tell you what is more
I can't tell I can tell you what is more painful not
painful not winning [ __ ] hurts it's
winning [ __ ] hurts it's horrible but that's why we must win and
horrible but that's why we must win and that's why we must be strong and that's
that's why we must be strong and that's why we must do the work so when you're
why we must do the work so when you're going through hell keep going so what is
going through hell keep going so what is the work and how do we do
the work and how do we do well the work is getting your body to
well the work is getting your body to take an action it does not want to take
take an action it does not want to take and the work is doing the thing that you
and the work is doing the thing that you need to do but feel resistance towards
need to do but feel resistance towards doing so you can't do the work if
doing so you can't do the work if there's no resistance this is why like
there's no resistance this is why like we kind of want the current self to
we kind of want the current self to exist and we want resistance to be
exist and we want resistance to be prevalent because like without
prevalent because like without resistance well what would we work on we
resistance well what would we work on we wouldn't there would be nothing to do
wouldn't there would be nothing to do there there would be no cause to to
there there would be no cause to to create an effect and so the cause you
create an effect and so the cause you need to um or the work is the cuse you
need to um or the work is the cuse you need to create the effect you want it's
need to create the effect you want it's the action that that creates the
the action that that creates the reaction you desire it's your best
reaction you desire it's your best weapon the
weapon the work so how do we do the work well let's
work so how do we do the work well let's start with a question so what I'm going
start with a question so what I'm going to do now is continue framing this
to do now is continue framing this because the strategies that I'm going to
because the strategies that I'm going to give you here aren't there's there's no
give you here aren't there's there's no sort of like
sort of like tangible like strategy I'm going to give
tangible like strategy I'm going to give you some towards the end some like good
you some towards the end some like good ways to see but everything about this
ways to see but everything about this depends on your perception because if
depends on your perception because if you can alter your Paradigm and you know
you can alter your Paradigm and you know we talked about Paradigm shifts at the
we talked about Paradigm shifts at the start is it you wonder why I put
start is it you wonder why I put Paradigm shifts at the start this is why
Paradigm shifts at the start this is why if you can alter your perception of pain
if you can alter your perception of pain and the work and the suffering and the
and the work and the suffering and the current self and resistance just by
current self and resistance just by altering how you see it will determine
altering how you see it will determine how you act on it and that will
how you act on it and that will basically you know create all this stuff
basically you know create all this stuff because most people see pain as the
because most people see pain as the worst thing possible I see pain as the
worst thing possible I see pain as the best thing possible I want as much pain
best thing possible I want as much pain as I can possibly get I want as much
as I can possibly get I want as much resistance as humanly possible because
resistance as humanly possible because the more resistance there is the more
the more resistance there is the more work I can do the more pain I can create
work I can do the more pain I can create the faster I can suffocate my current
the faster I can suffocate my current self to evolve
self to evolve so you don't want to see your current
so you don't want to see your current self as a negative thing you want to
self as a negative thing you want to love that thing because without your
love that thing because without your current self there would be no
current self there would be no resistance there would be no work there
resistance there would be no work there would be no pain which means there's no
would be no pain which means there's no evolved self which means there's no goal
evolved self which means there's no goal so the key to the goal is to recognize
so the key to the goal is to recognize that all of this stuff that we don't
that all of this stuff that we don't want is exactly what we want and so you
want is exactly what we want and so you have to flip your Paradigm and see I'm
have to flip your Paradigm and see I'm hoping I hoping I'm doing a good enough
hoping I hoping I'm doing a good enough job of articulating this because it's a
job of articulating this because it's a beautiful thing to realize and
beautiful thing to realize and understand and this is genuinely the big
understand and this is genuinely the big key this is is like the big big big big
key this is is like the big big big big big big Paradigm Shift towards getting
big big Paradigm Shift towards getting what you
what you want so let's start with a question
want so let's start with a question what's a Knight without a
what's a Knight without a dragon that's a good question what is a
dragon that's a good question what is a Knight without a dragon well you just
Knight without a dragon well you just have an ordinary
have an ordinary man how could you be a knight without a
man how could you be a knight without a dragon how could you be a
dragon how could you be a hero without a dangerous situation to
hero without a dangerous situation to save someone
save someone from there cannot be a knight without a
from there cannot be a knight without a dragon
dragon sit with that for a second and actually
sit with that for a second and actually just think about
just think about that it's through having a dragon that a
that it's through having a dragon that a knight can manifest for there to be a
knight can manifest for there to be a knight there must be a dragon the dragon
knight there must be a dragon the dragon creates the Knight what's a hero without
creates the Knight what's a hero without a tribulation what's an admirable Victor
a tribulation what's an admirable Victor without a fierce opponent the trial by
without a fierce opponent the trial by fire creates he who can withstand it and
fire creates he who can withstand it and that's all that's between you and your
that's all that's between you and your goal all that's between you and your
goal all that's between you and your goal is
goal is pain and it's through enduring the pain
pain and it's through enduring the pain that you get what you want the pain is
that you get what you want the pain is the path so like I want to ask you this
the path so like I want to ask you this what would your evolving self be without
what would your evolving self be without your current
your current self it would it wouldn't be anything it
self it would it wouldn't be anything it wouldn't
wouldn't exist like what would the work be
exist like what would the work be without
without resistance it it couldn't exist there
resistance it it couldn't exist there would be nothing there'd be nothing to
would be nothing there'd be nothing to work on because resistance tells us what
work on because resistance tells us what to do right you everything like this
to do right you everything like this works in a duality there'd be no night
works in a duality there'd be no night if there was there's no dragon the
if there was there's no dragon the Knight wouldn't be a knight if all he
Knight wouldn't be a knight if all he did was just ride a horse down to the
did was just ride a horse down to the cave and pick up the
cave and pick up the woman you know the the the Victor
woman you know the the the Victor wouldn't be the Victor if he didn't have
wouldn't be the Victor if he didn't have to beat an opponent you know when you
to beat an opponent you know when you think about like victory in anything
think about like victory in anything like take MMA or fighting or you know
like take MMA or fighting or you know take cycling or running or any sort of
take cycling or running or any sort of sport Olympics like how Victorious
sport Olympics like how Victorious someone is depends on how difficult it
someone is depends on how difficult it was to beat their opponent because if
was to beat their opponent because if you put like um Vladimir Klitschko one
you put like um Vladimir Klitschko one of the best heavyweight boxers in the
of the best heavyweight boxers in the world if you put him in a ring with like
world if you put him in a ring with like a 10-year-old boy and he beat the [ __ ]
a 10-year-old boy and he beat the [ __ ] out of him then nobody would think Vlad
out of him then nobody would think Vlad Vladimir Klitschko would technically be
Vladimir Klitschko would technically be a Victor but he probably wouldn't feel
a Victor but he probably wouldn't feel like much of a
like much of a Victor like if if the Knight had to like
Victor like if if the Knight had to like if the Knight had to go and slay the
if the Knight had to go and slay the dragon but the dragon was like a baby
dragon but the dragon was like a baby dragon it was one foot tall and couldn't
dragon it was one foot tall and couldn't even conjure up like enough Flames to
even conjure up like enough Flames to light a match then the Knight wouldn't
light a match then the Knight wouldn't be a knight the bigger the dragon the
be a knight the bigger the dragon the bigger the challenge the more nightly
bigger the challenge the more nightly the Knight is
the Knight is right the more ugly and and and horrible
right the more ugly and and and horrible and evil your current self is and the
and evil your current self is and the more you the more that that thing is
more you the more that that thing is just really sucking and really doesn't
just really sucking and really doesn't like give you anything you want the
like give you anything you want the worse that your current self is the
worse that your current self is the better your evolving self can be the
better your evolving self can be the pain is the path and it's through the
pain is the path and it's through the dragon we become the night it's through
dragon we become the night it's through the current self we become the evolving
the current self we become the evolving self and so you have to recognize this
self and so you have to recognize this what's a Victor without a strong
what's a Victor without a strong opponent nothing there there's nothing
opponent nothing there there's nothing there so why would you hate the path you
there so why would you hate the path you can't hate the pain you can't hate your
can't hate the pain you can't hate your current self you can't hate the
current self you can't hate the resistance because if those things
resistance because if those things didn't exist well then there'd be no
didn't exist well then there'd be no evolving self everyone has this tendency
evolving self everyone has this tendency to hate pain and resistance in their
to hate pain and resistance in their current self like the I've told you the
current self like the I've told you the current self is the cause of basically
current self is the cause of basically the resistance and the resistance is the
the resistance and the resistance is the cause of the pain but like I've said we
cause of the pain but like I've said we want the pain because the pain is how we
want the pain because the pain is how we suffocate the current self But the irony
suffocate the current self But the irony is that the current the pain couldn't
is that the current the pain couldn't exist without the current self in the
exist without the current self in the first place without the
first place without the resistance so the current self kind of
resistance so the current self kind of kills itself naturally but we can't do
kills itself naturally but we can't do that without the current self existing
that without the current self existing and we can't evolve without being we
and we can't evolve without being we can't become without
can't become without being the current self is the path to
being the current self is the path to the evolving self so don't hate it
the evolving self so don't hate it everyone has this negative relationship
everyone has this negative relationship with who they currently are because they
with who they currently are because they see it as the thing that is holding them
see it as the thing that is holding them back but the reality is that it's
back but the reality is that it's actually the thing that's pushing them
actually the thing that's pushing them forward so you need to rekindle your
forward so you need to rekindle your relationship with everything you believe
relationship with everything you believe to be negative this is the key the
to be negative this is the key the reason I've been so successful in such a
reason I've been so successful in such a short period of time is because I love
short period of time is because I love my current self now not in the not in
my current self now not in the not in regards to the fact that I love it for
regards to the fact that I love it for who it is and I'm settled with it and
who it is and I'm settled with it and I'm happy with it because I'll never be
I'm happy with it because I'll never be happy with who I am which is quite a
happy with who I am which is quite a contrary thing to State amongst the
contrary thing to State amongst the current
current Society but I don't don't hate the pain
Society but I don't don't hate the pain I love the pain when when resistance
I love the pain when when resistance manifests when I have a really strong
manifests when I have a really strong doubt I'm like oh thank God for that
doubt I'm like oh thank God for that thank God for that resistance thank God
thank God for that resistance thank God for the pain that's coming as a result
for the pain that's coming as a result of that because without it I couldn't
of that because without it I couldn't evolve I couldn't become you cannot
evolve I couldn't become you cannot become without being you must be to
become without being you must be to become without a dragon there's no night
become without a dragon there's no night so we need a dragon to slay if we want
so we need a dragon to slay if we want to become a
to become a knight we cannot be a Victor without an
knight we cannot be a Victor without an opponent we need to be someone if we
opponent we need to be someone if we want to become someone Foster gratitude
want to become someone Foster gratitude for your current self it's given you an
for your current self it's given you an opportunity if you didn't have your
opportunity if you didn't have your current self you'd have nothing to
current self you'd have nothing to become it's this understanding that
become it's this understanding that makes me grateful for my current self
makes me grateful for my current self and everything that it's produced so
and everything that it's produced so looking at this picture on the right
looking at this picture on the right here the guy at the top and Charlie
here the guy at the top and Charlie Morgan I no longer
Morgan I no longer recognize I am eternally grateful for
recognize I am eternally grateful for that person because without him the one
that person because without him the one at the bottom couldn't have
at the bottom couldn't have manifested think of it this way in sales
manifested think of it this way in sales without objections being present we have
without objections being present we have no opportunity to close the call most
no opportunity to close the call most people see objections as the thing
people see objections as the thing stopping them from closing the calls but
stopping them from closing the calls but objections are actually doorways that we
objections are actually doorways that we can use to close the deal and get the
can use to close the deal and get the deal across the line and likewise you
deal across the line and likewise you cannot endure pain without resistance
cannot endure pain without resistance being present without the fire we
being present without the fire we couldn't even have a trial to put
couldn't even have a trial to put ourselves through without our current
ourselves through without our current self we wouldn't have a desired self to
self we wouldn't have a desired self to become so be grateful for the fire learn
become so be grateful for the fire learn to love the pain and the resistance and
to love the pain and the resistance and its source because without it you could
its source because without it you could not become everyone hates pain
not become everyone hates pain but I love
but I love pain pain hurts and we have this
pain pain hurts and we have this tendency to believe that things that
tendency to believe that things that hurt are
hurt are negative and sometimes that's true if
negative and sometimes that's true if you break your arm or if you get slapped
you break your arm or if you get slapped in the face or if someone like breaks up
in the face or if someone like breaks up with you or if a friend stabs you in the
with you or if a friend stabs you in the back it's going to hurt and I'm not
back it's going to hurt and I'm not talking about pain with regards to like
talking about pain with regards to like you know physical things like if you
you know physical things like if you stub your toe and it's painful that's
stub your toe and it's painful that's not good right because pain is actually
not good right because pain is actually it's a feedback mechanism that brain
it's a feedback mechanism that brain uses to Keep Us Alive so Pain's actually
uses to Keep Us Alive so Pain's actually quite handy if your partner breaks up
quite handy if your partner breaks up with you or if a child of yours dies
with you or if a child of yours dies you're going to you're going to enjoy
you're going to you're going to enjoy pain and it's not you don't want that
pain and it's not you don't want that sort of pain is my point you don't want
sort of pain is my point you don't want to go and like throw your child off a
to go and like throw your child off a cliff because you want to feel the pain
cliff because you want to feel the pain because you think it's going to grow you
because you think it's going to grow you that's not what I'm talking about here
that's not what I'm talking about here you know I'll come to this in a bit
you know I'll come to this in a bit where we talk about evolving pain don't
where we talk about evolving pain don't make the mistake of thinking that you
make the mistake of thinking that you want to seek out suffering wherever you
want to seek out suffering wherever you can my point here is this is localized
can my point here is this is localized to personal growth and self Transcendent
to personal growth and self Transcendent there's a whole other world of pain that
there's a whole other world of pain that we don't really want to expose ourselves
we don't really want to expose ourselves to because it genuinely is horrible and
to because it genuinely is horrible and it doesn't do us much good if a family
it doesn't do us much good if a family member dies and you see it it's a good
member dies and you see it it's a good thing you're kind of just being an idiot
thing you're kind of just being an idiot so just remember there's caveats to all
so just remember there's caveats to all of this and anything taken to it to its
of this and anything taken to it to its extreme will become its opposite and we
extreme will become its opposite and we know that pain is effort and resistance
know that pain is effort and resistance so let's talk about bathing in pain and
so let's talk about bathing in pain and I use the word bathing because I really
I use the word bathing because I really want you to to sort of visualize this I
want you to to sort of visualize this I want you to just imagine that you're
want you to just imagine that you're just going to sit in this thing you're
just going to sit in this thing you're going to sit in the bath of pain and
going to sit in the bath of pain and you're G to love it it's GNA feel
you're G to love it it's GNA feel amazing so I'm GNA give you an action
amazing so I'm GNA give you an action item and it's going to sound weird um
item and it's going to sound weird um what I'm about to tell you to do is
what I'm about to tell you to do is going to sound a bit strange and it's
going to sound a bit strange and it's not a conventional thing to put into a
not a conventional thing to put into a um business training obviously you
um business training obviously you bought this program to acquire more
bought this program to acquire more clients and make more money um I'm going
clients and make more money um I'm going to tell you to do something and you're
to tell you to do something and you're going to think it's weird but I want you
going to think it's weird but I want you to do it because it drills this point
to do it because it drills this point home perfectly I want you to go and find
home perfectly I want you to go and find something that you can hold in both
something that you can hold in both hands that weighs you know 1.5 to 3 Kg
hands that weighs you know 1.5 to 3 Kg um it could be like you know I've got
um it could be like you know I've got this water bottle here could be like a
this water bottle here could be like a small bag of sugar some books a small
small bag of sugar some books a small speaker ju just go and find something
speaker ju just go and find something that weighs a couple of kilograms that
that weighs a couple of kilograms that you can hold in both hands and and and
you can hold in both hands and and and hold out it sounds strange but just
hold out it sounds strange but just pause the video now trust me I know
pause the video now trust me I know that's a weird thing to US mean to
that's a weird thing to US mean to halfway through a mindset video I'm sort
halfway through a mindset video I'm sort of throwing a curve ball here but go and
of throwing a curve ball here but go and grab something from your kitchen I don't
grab something from your kitchen I don't know grab like a pot or a pan or
know grab like a pot or a pan or something and come back go and pause the
something and come back go and pause the video do that now so you you should have
video do that now so you you should have that item um and let's dive in so now
that item um and let's dive in so now provide provided it's safe for you to do
provide provided it's safe for you to do so in a second here I'm going to ask you
so in a second here I'm going to ask you to hold this item between your hands and
to hold this item between your hands and hold it out in front of you with fully
hold it out in front of you with fully stretched arms so kind of like you know
stretched arms so kind of like you know you want to grab the thing in between
you want to grab the thing in between both hands and then just sort of like
both hands and then just sort of like hold it out and hold it out in front of
hold it out and hold it out in front of you so it's suspended you know above the
you so it's suspended you know above the floor and then gravity is obviously
floor and then gravity is obviously acting down on it and it's your
acting down on it and it's your shoulders are you know locked in holding
shoulders are you know locked in holding this
this thing don't do this yet right so if if
thing don't do this yet right so if if you're there you probably look a bit
you're there you probably look a bit strange right now just stood there in
strange right now just stood there in the middle of of your office just
the middle of of your office just holding don't do it yet but the point of
holding don't do it yet but the point of this is I want you to watch your brain
this is I want you to watch your brain in a second so you'll notice that the
in a second so you'll notice that the first minute or two you'll be fine but
first minute or two you'll be fine but as soon as the burn sets in I want you
as soon as the burn sets in I want you to notice how your shoulders like start
to notice how your shoulders like start to hurt and then I want you to notice
to hurt and then I want you to notice how your brain responds this sounds
how your brain responds this sounds weird I know but what I want to do with
weird I know but what I want to do with this exercise
this exercise is bring you con bring your conscious
is bring you con bring your conscious awareness to pain and the whole point of
awareness to pain and the whole point of resistance and effort and the easiest
resistance and effort and the easiest way to do this is is through this body
way to do this is is through this body thing so trust me and we want to bathe
thing so trust me and we want to bathe in the pain and I want you to watch your
in the pain and I want you to watch your brain dredge up resistance to escape
brain dredge up resistance to escape it this might sound weird right it kind
it this might sound weird right it kind of is but we must become aware of our
of is but we must become aware of our pain avoidance and resistance compliance
pain avoidance and resistance compliance before we can can proceed so like this
before we can can proceed so like this is going to sound weird but what I want
is going to sound weird but what I want you to do is grab this item right I'll
you to do is grab this item right I'll do it now with my bottle of water and
do it now with my bottle of water and hold it out between both of your arms
hold it out between both of your arms and you know just stretch your arms all
and you know just stretch your arms all the way out and so that you're putting
the way out and so that you're putting like you know muscular stress on your
like you know muscular stress on your shoulders and as you're holding it there
shoulders and as you're holding it there I want you to pause this video in a
I want you to pause this video in a second here well you maybe just like
second here well you maybe just like pause it when you start holding it
pause it when you start holding it what's your brain right because what
what's your brain right because what what we're now going to do is we're
what we're now going to do is we're going to expose our body to pain
going to expose our body to pain and you're going to start to notice
and you're going to start to notice resistance so thoughts like this is
resistance so thoughts like this is stupid or that's enough or I don't
stupid or that's enough or I don't really want to do that you might not
really want to do that you might not even have gone to find something right I
even have gone to find something right I want you just to sit there with your arm
want you just to sit there with your arm stretched out as you start to feel the
stretched out as you start to feel the burn in your shoulders and watch what
burn in your shoulders and watch what your brain does just observe and you'll
your brain does just observe and you'll notice that it's going to start to
notice that it's going to start to resist the action of holding the thing
resist the action of holding the thing out it will start telling you everything
out it will start telling you everything it can to put that damn item down it
it can to put that damn item down it will tell you that you know you've had
will tell you that you know you've had enough or carry on with the video now
enough or carry on with the video now eventually you want to put it down I
eventually you want to put it down I don't I don't want you to actually like
don't I don't want you to actually like strain yourself or really hurt yourself
strain yourself or really hurt yourself here and if you've got issues with your
here and if you've got issues with your shoulders you can try different exercise
shoulders you can try different exercise but my point here is I just want you to
but my point here is I just want you to become aware of your pain avoidance
become aware of your pain avoidance loops and I want you to become aware of
loops and I want you to become aware of how resistance is currently operating
how resistance is currently operating when it comes to something like physical
when it comes to something like physical exercise cuz the work is quite
exercise cuz the work is quite intangible it's there you can't really
intangible it's there you can't really localize that you can with examples but
localize that you can with examples but you can't really like feel it instantly
you can't really like feel it instantly right now
right now so ignore every sorry every time your
so ignore every sorry every time your brain wishes you to um sort of stop I
brain wishes you to um sort of stop I want you to just conquer the resistance
want you to just conquer the resistance so every time you ignore the brain's
so every time you ignore the brain's wishes you conquer resistance now don't
wishes you conquer resistance now don't inj yourself you don't need to hold it
inj yourself you don't need to hold it for long just long enough to experience
for long just long enough to experience discomfort and notice how your brain
discomfort and notice how your brain reacts so pause the video this is I know
reacts so pause the video this is I know it's weird but hold the item out in your
it's weird but hold the item out in your arms and just watch as your brain goes
arms and just watch as your brain goes crazy so just pause the video now and
crazy so just pause the video now and you can do this you could you it doesn't
you can do this you could you it doesn't have to be this you could do a plank you
have to be this you could do a plank you could just hold a squat position for a
could just hold a squat position for a while you could just hold a press up
while you could just hold a press up position for a while uh maybe you want
position for a while uh maybe you want to like hold a sit up position just just
to like hold a sit up position just just find something that you can hold that
find something that you can hold that puts your muscles under stress and then
puts your muscles under stress and then just watch your
just watch your brain and it sounds weird but trust me
brain and it sounds weird but trust me do it so pause the video now and just go
do it so pause the video now and just go and wash your
and wash your brain and now that you you should be
brain and now that you you should be back and you should have done that and
back and you should have done that and you you might be cursing me for having
you you might be cursing me for having bad shoulders but I want you to just
bad shoulders but I want you to just sort of start to recogn maybe even write
sort of start to recogn maybe even write down like what what thoughts you had
down like what what thoughts you had there like what did your brain tell you
there like what did your brain tell you what sort of excuses did it use did it
what sort of excuses did it use did it come up with like you know did you start
come up with like you know did you start to feel some doubts towards whether or
to feel some doubts towards whether or not it was a good idea or like what what
not it was a good idea or like what what happened basically I just wanted to
happened basically I just wanted to bring your awareness to this thing
bring your awareness to this thing because you know the the body is is
because you know the the body is is quite clever and it obviously the reason
quite clever and it obviously the reason it's creating that pain is so that it
it's creating that pain is so that it doesn't you're not at risk of dying
doesn't you're not at risk of dying right that's usually why pain in the
right that's usually why pain in the body exists but that little exercise was
body exists but that little exercise was just geared towards you becoming more
just geared towards you becoming more aware of your resistance patterns and
aware of your resistance patterns and what I want you to do is take that
what I want you to do is take that awareness into your work so when it
awareness into your work so when it comes to finishing this video or waking
comes to finishing this video or waking up tomorrow and doing what you need to
up tomorrow and doing what you need to do then noce the resistance so another
do then noce the resistance so another example of this is pause the video now
example of this is pause the video now and go and send a cold email or go and
and go and send a cold email or go and make a cold call this is a great one
make a cold call this is a great one right go and find a number of someone in
right go and find a number of someone in your Niche and call them do it right now
your Niche and call them do it right now and I'm saying that to you and you're
and I'm saying that to you and you're going to start you I'm guaranteeing
going to start you I'm guaranteeing you're feeling resistance right now
you're feeling resistance right now doubt that the person there's no point
doubt that the person there's no point because the person's it's like it's too
because the person's it's like it's too late for them procrastination I'll do it
late for them procrastination I'll do it after the video um anxiety I'm afraid of
after the video um anxiety I'm afraid of what they're going to say distraction
what they're going to say distraction I'm going to do something else pause the
I'm going to do something else pause the video now and make a cold call it
video now and make a cold call it doesn't matter what you say it doesn't
doesn't matter what you say it doesn't even matter like whether it goes well or
even matter like whether it goes well or not but I just want you to get into the
not but I just want you to get into the habit of facing resistance and putting
habit of facing resistance and putting yourself through this thing because I've
yourself through this thing because I've explained it and you probably feel
explained it and you probably feel pretty enlightened by understanding it
pretty enlightened by understanding it but now we need to put it into practice
but now we need to put it into practice like like immediately like this I don't
like like immediately like this I don't want you to sit on this information I
want you to sit on this information I don't want you to digest it I don't want
don't want you to digest it I don't want you to continue with the video and then
you to continue with the video and then just sort of you know rest on it like
just sort of you know rest on it like okay we want to be taking action right
okay we want to be taking action right now so go and find a phone number of
now so go and find a phone number of someone in your Niche call them and say
someone in your Niche call them and say Hey I want to sell you something if you
Hey I want to sell you something if you got 30 seconds and that's what you have
got 30 seconds and that's what you have to say and if they say yeah sure then
to say and if they say yeah sure then just try and sell them just say well I
just try and sell them just say well I can I can do this for you and if they
can I can do this for you and if they hang up it doesn't we're not trying to
hang up it doesn't we're not trying to even book a meeting here we're just
even book a meeting here we're just trying to overcome the resistance and
trying to overcome the resistance and cold calling is a great example cuz it's
cold calling is a great example cuz it's so instant and you've probably got so
so instant and you've probably got so much negative emotion towards it so go
much negative emotion towards it so go and do
and do it we just did it with the shoulder
it we just did it with the shoulder thing you managed to face the resistance
thing you managed to face the resistance and the pain there it's no different to
and the pain there it's no different to doing a cold call might sound weird if
doing a cold call might sound weird if you're still watching this and you
you're still watching this and you haven't done it yet please for the love
haven't done it yet please for the love of God go and do it because I'm not
of God go and do it because I'm not telling you this because I'm taking
telling you this because I'm taking pleasure out of your misery I'm telling
pleasure out of your misery I'm telling you because like this is the first step
you because like this is the first step noticing the resistance noticing the
noticing the resistance noticing the Panic you probably feel your stomach
Panic you probably feel your stomach sinking you're feeling sick you're
sinking you're feeling sick you're feeling nervous your heart starting to
feeling nervous your heart starting to beat
beat face it pause the video and go and make
face it pause the video and go and make a cold call please not for if not for
a cold call please not for if not for you do it for the person that you're
you do it for the person that you're becoming but just trust me go and do
becoming but just trust me go and do it so pain manifests instantly when
it so pain manifests instantly when effort meets resistance so when you've
effort meets resistance so when you've made that cold call or when you've held
made that cold call or when you've held out that you know that that item in
out that you know that that item in front of you for a little longer than
front of you for a little longer than your your body wanted you to you're
your your body wanted you to you're going to start to feel resistance I'm
going to start to feel resistance I'm pain sorry and knowing how to navigate
pain sorry and knowing how to navigate pain is the secret of this whole thing
pain is the secret of this whole thing so so let's talk about pain so by now
so so let's talk about pain so by now you should have made that cold call you
you should have made that cold call you should have held that item out if you
should have held that item out if you haven't done those things then just do
haven't done those things then just do them because the only way to get results
them because the only way to get results is to take action and if you can't even
is to take action and if you can't even take an action like that then after what
take an action like that then after what I've just told you just trust me go and
I've just told you just trust me go and do it so what is pain well I'll start by
do it so what is pain well I'll start by explaining that there are multiple forms
explaining that there are multiple forms of pain right so mainly mental and
of pain right so mainly mental and physical it hurts to stub your toe and
physical it hurts to stub your toe and it hurts to get your heartbroken I want
it hurts to get your heartbroken I want it to be extremely clear that this whole
it to be extremely clear that this whole video and the next few slides are not
video and the next few slides are not intended for you to seek or aim to
intended for you to seek or aim to engage in self harm or seek situations
engage in self harm or seek situations that cause unhealthy pain in your life
that cause unhealthy pain in your life so you you might be like yeah Charlie
so you you might be like yeah Charlie says Pain's good so what I'm going to do
says Pain's good so what I'm going to do is every morning I'm going to go and
is every morning I'm going to go and like put my hand over uh you know some
like put my hand over uh you know some boiling water and burn my hand every
boiling water and burn my hand every morning because I'm growing no don't do
morning because I'm growing no don't do that don't be an idiot that's not what I
that don't be an idiot that's not what I mean pain is a defense mechanism its
mean pain is a defense mechanism its purpose is to signal to the brain that
purpose is to signal to the brain that we need to change something in order to
we need to change something in order to survive or improve our chances of
survive or improve our chances of survival for example if you break your
survival for example if you break your leg your body will send distress signal
leg your body will send distress signal and pretty strong ones to your brain to
and pretty strong ones to your brain to avoid you from further damaging your
avoid you from further damaging your body tissue so pain just prevents you
body tissue so pain just prevents you from damaging body tissue conventionally
from damaging body tissue conventionally and rightfully so pain protects us it
and rightfully so pain protects us it might suck but it keeps us alive but as
might suck but it keeps us alive but as you've probably noticed these videos
you've probably noticed these videos don't deal with conventional and
don't deal with conventional and traditional perspectives the pain we are
traditional perspectives the pain we are discussing is what I've dubbed evolving
discussing is what I've dubbed evolving pain and I had to dub it myself because
pain and I had to dub it myself because I had to name this because nobody else
I had to name this because nobody else is talking about it there's no
is talking about it there's no literature or anything to describe what
literature or anything to describe what I'm discussing here and once again to be
I'm discussing here and once again to be clear we do not want to bring unhealthy
clear we do not want to bring unhealthy and unnecessary physical or mental harm
and unnecessary physical or mental harm to ourselves right when you're it's it's
to ourselves right when you're it's it's this is it's safe to experience evolving
this is it's safe to experience evolving pain as a result of meeting resistance
pain as a result of meeting resistance with effort but it's not safe
with effort but it's not safe to put yourself in emotionally stressful
to put yourself in emotionally stressful situations for the sake of feeling pain
situations for the sake of feeling pain and please don't do that please don't
and please don't do that please don't start you know hurting yourself
start you know hurting yourself unnecessarily please don't start doing
unnecessarily please don't start doing stupid things you know you want to take
stupid things you know you want to take yourself to painful places in work and
yourself to painful places in work and to evolve um and it helps to do that but
to evolve um and it helps to do that but you should be seeing my point here this
you should be seeing my point here this this is not to you
this is not to you know take you beyond limits that are
know take you beyond limits that are healthy so let's talk about pain so I've
healthy so let's talk about pain so I've actually got a few points here um to do
actually got a few points here um to do with pain we've got evolving pain
with pain we've got evolving pain locking eyes with the monster
locking eyes with the monster familiarity and pain pain is a compass
familiarity and pain pain is a compass the best method to defeat pain and
the best method to defeat pain and catching pain avoidance Loops so now
catching pain avoidance Loops so now that we've now that we've sort of worked
that we've now that we've sort of worked through the bulk of this video um
through the bulk of this video um talking about resistance we're going to
talking about resistance we're going to talk talk about pain which is obviously
talk talk about pain which is obviously what comes as a result of meeting effort
what comes as a result of meeting effort with resistance and we need to sit in
with resistance and we need to sit in pain right we now know that like we need
pain right we now know that like we need to tolerate the pain and it's kind of
to tolerate the pain and it's kind of like here's the thing it's like you've
like here's the thing it's like you've got to imagine that pain is like a
got to imagine that pain is like a swimming pool right pain is the water in
swimming pool right pain is the water in a swimming pool you're getting into that
a swimming pool you're getting into that pool with your current self so there's
pool with your current self so there's you the evolving self and your mind and
you the evolving self and your mind and then there's your current self and
then there's your current self and you're both getting under the water and
you're both getting under the water and whoever can hold their breath for the
whoever can hold their breath for the longest
longest survives that's really how this thing
survives that's really how this thing works and so we need to learn how to sit
works and so we need to learn how to sit in that pain and stay in it just imagine
in that pain and stay in it just imagine that you're getting in it's like you
that you're getting in it's like you could use any example like imagine that
could use any example like imagine that you and your evolving self are both
you and your evolving self are both doing a plank on the floor or you're
doing a plank on the floor or you're both running and the first person to
both running and the first person to stop running I.E give into the pain is
stop running I.E give into the pain is the person that dies so let's talk about
the person that dies so let's talk about how to deal with this with these with
how to deal with this with these with these six points on screen so evolving
these six points on screen so evolving pain just like your body signals um pain
pain just like your body signals um pain to the brain to prevent tissue damage
to the brain to prevent tissue damage the current sense of self you have
the current sense of self you have signals paying to the body to prevent
signals paying to the body to prevent damage to itself so it's a signaling
damage to itself so it's a signaling thing right and the current self is
thing right and the current self is using it just as well as the body does
using it just as well as the body does and this is evolving pain in action when
and this is evolving pain in action when you start doing something that would
you start doing something that would grow you facing resistance and doing
grow you facing resistance and doing stuff and you feel discomfort and strong
stuff and you feel discomfort and strong mental pain that's when evolving pain is
mental pain that's when evolving pain is present so when you start doing
present so when you start doing something that would grow you and you
something that would grow you and you feel discomfort and emotional pain then
feel discomfort and emotional pain then you know that you're in evolving pain
you know that you're in evolving pain that's really the key here and so that's
that's really the key here and so that's that's how the evolving pain thing works
that's how the evolving pain thing works it it just I just wanted to start by
it it just I just wanted to start by differentiating between like real
differentiating between like real genuine physical and emotional pain that
genuine physical and emotional pain that your body is using and your brain is
your body is using and your brain is using to Signal distressful things that
using to Signal distressful things that can hurt you if you continue doing them
can hurt you if you continue doing them and evolving pain which is the pain that
and evolving pain which is the pain that we want cuz otherwise people can get
we want cuz otherwise people can get mixed up here and I I really don't want
mixed up here and I I really don't want the message to be mistaken so just
the message to be mistaken so just please have the Prudence to
please have the Prudence to differentiate between what I mean by
differentiate between what I mean by evolving pain and like genuine pain that
evolving pain and like genuine pain that you don't want so the next thing is you
you don't want so the next thing is you have to lock eyes with the monster so
have to lock eyes with the monster so what do I mean by this like the monster
what do I mean by this like the monster is the pain right I'm just going to give
is the pain right I'm just going to give you some frames to sort of the whole
you some frames to sort of the whole point of this is just is it's framing
point of this is just is it's framing this so lock eyes you want to look the
this so lock eyes you want to look the monster dead on in the eyes you don't
monster dead on in the eyes you don't want to waver in your sight you want to
want to waver in your sight you want to face the pain so like imagine that like
face the pain so like imagine that like sat opposite you right now is like you
sat opposite you right now is like you know instead of sending cold emails you
know instead of sending cold emails you actually just have to look this really
actually just have to look this really scary monster in the eyes and you have
scary monster in the eyes and you have to just hold the Gaze the monster you
to just hold the Gaze the monster you can't look away even though you want to
can't look away even though you want to even though it terrifies you to look
even though it terrifies you to look into that thing's eyes you have to just
into that thing's eyes you have to just stare at it it's the same thing as doing
stare at it it's the same thing as doing the work you want to face the pain you
the work you want to face the pain you also you don't want to live in denial so
also you don't want to live in denial so you don't want to delude yourself you
you don't want to delude yourself you can't really get away with anything
can't really get away with anything denial is really it's the cause of most
denial is really it's the cause of most suffering like denial is when you
suffering like denial is when you convince yourself that you don't need to
convince yourself that you don't need to face the pain and can still get the
face the pain and can still get the result that you want that's what that's
result that you want that's what that's what denial is and you don't want to be
what denial is and you don't want to be in denial so you want to be you want
in denial so you want to be you want want to see the truth and you want to be
want to see the truth and you want to be honest with yourself and objective with
honest with yourself and objective with yourself here and if you know you need
yourself here and if you know you need to do something and you know it needs to
to do something and you know it needs to be done don't think for a second that if
be done don't think for a second that if you you can get away with not doing it
you you can get away with not doing it like denial is the is is the current
like denial is the is is the current self's best friend because like it's the
self's best friend because like it's the easiest way out of resistance or facing
easiest way out of resistance or facing resistance it's kind of like you know I
resistance it's kind of like you know I need to send some cold emails I'm just
need to send some cold emails I'm just going to wait until like later on it's
going to wait until like later on it's just denial like you're every time
just denial like you're every time you're doing that you're just dening
you're doing that you're just dening yourself of the truth and you want to
yourself of the truth and you want to bathe in the pain right so learn to love
bathe in the pain right so learn to love the pain bathe in it eatting it up eat
the pain bathe in it eatting it up eat it up and gorge on it you want to see
it up and gorge on it you want to see pain as this like yummy tasty meal
pain as this like yummy tasty meal that's sat in front of you you want to
that's sat in front of you you want to just imagine it's like a nice warm bath
just imagine it's like a nice warm bath you're just chilling out in the pain the
you're just chilling out in the pain the the more relaxed you can be in the face
the more relaxed you can be in the face of pain and the the better you can
of pain and the the better you can Kindle your relationship to be with it
Kindle your relationship to be with it with evolving pain specifically the
with evolving pain specifically the better and befriend it face it every day
better and befriend it face it every day until your body becomes familiar with it
until your body becomes familiar with it and welcomes it as a friend
and welcomes it as a friend you want to be friends with pain
you want to be friends with pain remember it's the key it's the secret
remember it's the key it's the secret it's the path so why would we hate it
it's the path so why would we hate it and it's vital that you recognize that
and it's vital that you recognize that pain is just a signal your current self
pain is just a signal your current self or old self uses to cling on and survive
or old self uses to cling on and survive it's a real thing and it hurts and you
it's a real thing and it hurts and you can escape the pain just to the
can escape the pain just to the sacrifice of your goal so this is why I
sacrifice of your goal so this is why I said earlier like you can either face
said earlier like you can either face the pain now and not have the pain later
the pain now and not have the pain later which you'll probably still have it it's
which you'll probably still have it it's kind of just a constant for anyone who
kind of just a constant for anyone who wants to consistently evolve pain will
wants to consistently evolve pain will always be present but my point is like
always be present but my point is like you can you can not face the pain now
you can you can not face the pain now and feel no pain now but you'll be in
and feel no pain now but you'll be in pain later and it will be 10 times worse
pain later and it will be 10 times worse than if you face it now or you can like
than if you face it now or you can like face it now and then just do the work
face it now and then just do the work and then it will feel better later on
and then it will feel better later on and this is how the best athletes are
and this is how the best athletes are trained so if you look at like the best
trained so if you look at like the best athletes in the world like the Michael
athletes in the world like the Michael Jordans and you know the Kobe Bryant and
Jordans and you know the Kobe Bryant and stuff these guys are trained to sit in
stuff these guys are trained to sit in isometric holds for hours so an
isometric holds for hours so an isometric hold is like is it's a type of
isometric hold is like is it's a type of exercise where you kind of just hold a
exercise where you kind of just hold a static position that puts your muscles
static position that puts your muscles under stress and you know kind of what I
under stress and you know kind of what I did with what I got you to do with the
did with what I got you to do with the holding the thing out that's like an
holding the thing out that's like an isometric hold and it's excruciating
isometric hold and it's excruciating it's Agony but what we get these
it's Agony but what we get these athletes to do or what they get what the
athletes to do or what they get what the trainers get them to do is they get the
trainers get them to do is they get the the athletes to sit in the pain because
the athletes to sit in the pain because this trains them to be relentless it
this trains them to be relentless it trains them to condition themselves so
trains them to condition themselves so that when the pain is present when it's
that when the pain is present when it's time to perform they don't waver or
time to perform they don't waver or falter and you need to treat pain in the
falter and you need to treat pain in the same way you must become pain seeking so
same way you must become pain seeking so you want to look for as much evolving
you want to look for as much evolving pain as possible you want to engulf
pain as possible you want to engulf yourself in evolving pain you want to
yourself in evolving pain you want to bathe in it like I said you want to eat
bathe in it like I said you want to eat it you want to gorge on it you want as
it you want to gorge on it you want as much of this stuff as you can the more
much of this stuff as you can the more evolving pain you can expose yourself to
evolving pain you can expose yourself to the faster you become who you want to
the faster you become who you want to become the more intense and like the
become the more intense and like the more intense the pain the more like the
more intense the pain the more like the longer the pain exists for the harder
longer the pain exists for the harder you feel the pain like the intensity of
you feel the pain like the intensity of it the more more pain you can have the
it the more more pain you can have the faster you will become who you want is
faster you will become who you want is honestly it's just the best weapon you
honestly it's just the best weapon you have for like suffocating the current
have for like suffocating the current self so you can become someone
self so you can become someone else and the best part is that after a
else and the best part is that after a while you're actually going to start to
while you're actually going to start to enjoy the pain and the suffering you
enjoy the pain and the suffering you will begin to take comfort and
will begin to take comfort and discomfort and you'll be able to derive
discomfort and you'll be able to derive meaning and pleasure from pain so I
meaning and pleasure from pain so I promise you pain doesn't have to be
promise you pain doesn't have to be traditionally
traditionally painful right like you you can actually
painful right like you you can actually completely sort of like reverse the the
completely sort of like reverse the the meaning of the word now it's always hurt
meaning of the word now it's always hurt and it's always going to suck but you
and it's always going to suck but you can actually derive like pleasure and
can actually derive like pleasure and meaning from the sensation of pain and
meaning from the sensation of pain and Agony and suffering mentally with
Agony and suffering mentally with regards to evolving pain obviously if
regards to evolving pain obviously if you break your leg you're not going to
you break your leg you're not going to be like oh my God I feel that's amazing
be like oh my God I feel that's amazing you kind of just can't convince yourself
you kind of just can't convince yourself to do that but when you recognize that
to do that but when you recognize that pain is the thing that you want and it
pain is the thing that you want and it does help you then you start to want it
does help you then you start to want it and that's where I'm at now like I I
and that's where I'm at now like I I want the pain like my favorite exercises
want the pain like my favorite exercises to do are like really in tense like all
to do are like really in tense like all the way to failure as painful as
the way to failure as painful as possible because I know that that's what
possible because I know that that's what helps me grow and that I can I can take
helps me grow and that I can I can take that relationship with pain from my
that relationship with pain from my workouts and put it into my
workouts and put it into my work and you know it's possible to to
work and you know it's possible to to love pain and this shift only happens
love pain and this shift only happens when you open your mind to the idea that
when you open your mind to the idea that all the suffering Agony and pain is
all the suffering Agony and pain is productive and helpful because without
productive and helpful because without pain and suffering you cannot become
pain and suffering you cannot become it's the ingredient and pain is the
it's the ingredient and pain is the growth pain is growth it's a synonym for
growth pain is growth it's a synonym for evolution if you want to grow develop
evolution if you want to grow develop and evolve the only path you can take
and evolve the only path you can take his pain so [ __ ] face it right get up
his pain so [ __ ] face it right get up every day and lock eyes with the monster
every day and lock eyes with the monster you want to you want to look at it you
you want to you want to look at it you want to lock eyes and you don't want to
want to lock eyes and you don't want to unlock your eyes you want to look at
unlock your eyes you want to look at that monster you want to look at the
that monster you want to look at the snake in the eyes you want to you know
snake in the eyes you want to you know face the fear you want to do it and this
face the fear you want to do it and this sounds like a motivational little talk
sounds like a motivational little talk here but like I'm telling you like it
here but like I'm telling you like it really is just the secret and you want
really is just the secret and you want to seek pain everywhere right you want
to seek pain everywhere right you want to apply effort to resistance everywhere
to apply effort to resistance everywhere in your life not just at work but in
in your life not just at work but in your relationships in your exercise in
your relationships in your exercise in your diet in your sleep everywhere you
your diet in your sleep everywhere you can see resistance you want to face it
can see resistance you want to face it because you want to build like a pattern
because you want to build like a pattern because the brain uses patterns to
because the brain uses patterns to behave and if you're not fac if you're
behave and if you're not fac if you're going to the gym and and working out and
going to the gym and and working out and you're not working out properly then
you're not working out properly then your your brain will use the same sort
your your brain will use the same sort of like algorithm to conduct its work so
of like algorithm to conduct its work so you want to seek pain everywhere pain
you want to seek pain everywhere pain avoidance in other areas of your life
avoidance in other areas of your life will manifest in your business pain
will manifest in your business pain conditioning is a universal neurological
conditioning is a universal neurological rule if your workouts are halfast and
rule if your workouts are halfast and lazy this will seep into your work if
lazy this will seep into your work if you decide to lay in instead of facing
you decide to lay in instead of facing that day every now and then this will
that day every now and then this will seep into your work so you can't just
seep into your work so you can't just become like a pain seeking pain seeking
become like a pain seeking pain seeking missile machine in your work you kind of
missile machine in your work you kind of need to do it everywhere to every
need to do it everywhere to every opportunity you have with resistance
opportunity you have with resistance like I used to have this with
like I used to have this with relationships to be transparent with you
relationships to be transparent with you I used to really struggle with um
I used to really struggle with um intimate connection and building
intimate connection and building relationships and it was one of my
relationships and it was one of my biggest struggles for a long time and
biggest struggles for a long time and every time I would would um get close to
every time I would would um get close to a relationship and loving someone I
a relationship and loving someone I would feel this insane resistance like
would feel this insane resistance like real true genuine panic and fear and
real true genuine panic and fear and resistance and I realized like okay well
resistance and I realized like okay well this this there's this resistance thing
this this there's this resistance thing behind that resistance is a huge amount
behind that resistance is a huge amount of growth and so I met it with effort
of growth and so I met it with effort and now I'm really happy with my
and now I'm really happy with my relationship and I don't have that
relationship and I don't have that problem anymore and I could take that
problem anymore and I could take that sort of algorithmic potential and that
sort of algorithmic potential and that like set of rules and conditioning and
like set of rules and conditioning and apply it to my work and I found that by
apply it to my work and I found that by doing that my work became even better
doing that my work became even better and I made even more money and so like
and I made even more money and so like if you've got something in your life
if you've got something in your life like you know with your room maybe you
like you know with your room maybe you maybe you've got a really untiy room or
maybe you've got a really untiy room or really untiy office um and you've got
really untiy office um and you've got resistance to cleaning it it's like well
resistance to cleaning it it's like well there's resistance it's Universal it
there's resistance it's Universal it doesn't really matter if it's work or
doesn't really matter if it's work or you know washing up your bows and your
you know washing up your bows and your sink you know keeping everything clean
sink you know keeping everything clean like your brain doesn't really it can't
like your brain doesn't really it can't differentiate between sending cold emils
differentiate between sending cold emils and washing up it will use the same set
and washing up it will use the same set of rules for everything so do like if
of rules for everything so do like if you want your work to be productive and
you want your work to be productive and if you want your your life like if you
if you want your your life like if you want to face the pain in your work and
want to face the pain in your work and face the resistance in your work and
face the resistance in your work and meet resistance with effort to create
meet resistance with effort to create pain to drown out your current self then
pain to drown out your current self then you need to be doing that everywhere in
you need to be doing that everywhere in your life everywhere otherwise you're
your life everywhere otherwise you're just kind of screwed because like one
just kind of screwed because like one one shink in the armor will bring
one shink in the armor will bring everything down and pain is raw
everything down and pain is raw potential it's The Universe telling you
potential it's The Universe telling you what to do the more evolving pain you
what to do the more evolving pain you feel the most you are evolving it's
feel the most you are evolving it's direct feedback from the universe so
direct feedback from the universe so imagine like imagine this for a second
imagine like imagine this for a second this is interesting imagine if every
this is interesting imagine if every time you faced the pain you were
time you faced the pain you were rewarded with $100 in cash you'd face it
rewarded with $100 in cash you'd face it all the time so if it was like send cold
all the time so if it was like send cold emails make $100 you would do the the
emails make $100 you would do the the cold emails maybe more um but the thing
cold emails maybe more um but the thing is that you actually are so the rewards
is that you actually are so the rewards really do exceed $100 you can trust me
really do exceed $100 you can trust me on that like every time I send a cold
on that like every time I send a cold email like we figure it out we make like
email like we figure it out we make like $100 whatever might not be exactly
$100 whatever might not be exactly accurate but like with YouTube I figured
accurate but like with YouTube I figured out that every time I make a Youtube
out that every time I make a Youtube video um I make like three grand sort of
video um I make like three grand sort of reverse engineer the numbers and like
reverse engineer the numbers and like YouTube videos are sometimes painful to
YouTube videos are sometimes painful to make so every time I face the pain of
make so every time I face the pain of making a YouTube video I make $3,000 and
making a YouTube video I make $3,000 and that's a result of making like having
that's a result of making like having like a 100 videos and making like
like a 100 videos and making like $300,000 in core sales from YouTube it's
$300,000 in core sales from YouTube it's kind of like you can reverse engineer
kind of like you can reverse engineer these things and every time you face the
these things and every time you face the pain you make money so you got to
pain you make money so you got to rekindle your relationship with evolving
rekindle your relationship with evolving pain to love it fall in love with the
pain to love it fall in love with the pain with familiarity this is the next
pain with familiarity this is the next point so you like and love what is
point so you like and love what is familiar with you or to you so if you've
familiar with you or to you so if you've ever wondered why you love someone so
ever wondered why you love someone so much it's just because they've served
much it's just because they've served you a lot of Impressions the only way
you a lot of Impressions the only way your brain can really love something is
your brain can really love something is like whether or not it's
like whether or not it's familiar like seriously at a base level
familiar like seriously at a base level the only mechanism the brain uses to
the only mechanism the brain uses to determine how much it likes something is
determine how much it likes something is how often it's exposed to it and like
how often it's exposed to it and like you know if you love pasta well it's
you know if you love pasta well it's probably just because Pastor has served
probably just because Pastor has served you a lot of tasty Impressions right
you a lot of tasty Impressions right this goes back to the whole negative
this goes back to the whole negative emotional experiences and positive
emotional experiences and positive emotional experiences we've had to build
emotional experiences we've had to build beliefs the same is true for emotions
beliefs the same is true for emotions right a lot of depressed and anxious and
right a lot of depressed and anxious and worried people stay that way because
worried people stay that way because their brain becomes familiar with
their brain becomes familiar with emotions now they may not like the
emotions now they may not like the feeling of depression or anxiety and
feeling of depression or anxiety and they may not feel comfortable with that
they may not feel comfortable with that and it may feel horrible but their brain
and it may feel horrible but their brain doesn't really care because their brain
doesn't really care because their brain just wants to keep producing what it's
just wants to keep producing what it's already produced and so the person may
already produced and so the person may dislike feelings from their states but
dislike feelings from their states but since it's what their neurochemistry is
since it's what their neurochemistry is familiar with they'll always default
familiar with they'll always default back to this state because the brain
back to this state because the brain likes familiarity it likes
likes familiarity it likes predictability even if it's in pain it
predictability even if it's in pain it will stay that way take someone who's
will stay that way take someone who's already always stressed you know they
already always stressed you know they don't always want to be stressed but
don't always want to be stressed but because they're familiar with it they'll
because they're familiar with it they'll always default back to being stressed
always default back to being stressed you you can change this by the way and
you you can change this by the way and that's obviously the whole purpose of
that's obviously the whole purpose of this mindset module um is to take your
this mindset module um is to take your way out of these states but you can take
way out of these states but you can take advantage of this familiarity bias the
advantage of this familiarity bias the brain has um if you are always in
brain has um if you are always in evolving pain then you will eventually
evolving pain then you will eventually settle into a familiarity with it this
settle into a familiarity with it this is the best Advantage I have I
is the best Advantage I have I absolutely cherish the evolving pain I
absolutely cherish the evolving pain I love the suffering and I find great
love the suffering and I find great meaning and joy in overcoming it like
meaning and joy in overcoming it like I'll basically skip to work I'll skip to
I'll basically skip to work I'll skip to the gym knowing I'm about to do a
the gym knowing I'm about to do a disgusting workout and it's not because
disgusting workout and it's not because like I don't like the pain sorry it's
like I don't like the pain sorry it's not because it's not going to be painful
not because it's not going to be painful because it is it's because it's going to
because it is it's because it's going to be painful that I love it so much that
be painful that I love it so much that might sound masochistic it truly is like
might sound masochistic it truly is like not from a sexual sense but genuinely
not from a sexual sense but genuinely this is this the secret is just to like
this is this the secret is just to like expose yourself to so much evolving pain
expose yourself to so much evolving pain that eventually you'll evolve and then
that eventually you'll evolve and then you'll attribute the evolution to the
you'll attribute the evolution to the pain and then you'll want to get more
pain and then you'll want to get more and more of it it's kind of hard to do
and more of it it's kind of hard to do in the initial stages but if you face
in the initial stages but if you face this for long enough and start to evolve
this for long enough and start to evolve because of it then you'll attribute your
because of it then you'll attribute your new emotional state and feeling great to
new emotional state and feeling great to the pain and that's how you fall in love
the pain and that's how you fall in love with this thing and that's how
with this thing and that's how familiarity generally creates this um
familiarity generally creates this um this response and you know I had to
this response and you know I had to overcome pain um and resistance to put
overcome pain um and resistance to put these slides together in the last 20
these slides together in the last 20 minutes you know it took some time um
minutes you know it took some time um and you know with with making these
and you know with with making these slides it was quite painful it didn't
slides it was quite painful it didn't feel great to make them but like I can
feel great to make them but like I can derive pleasure and happiness from that
derive pleasure and happiness from that feeling of discomfort because I've done
feeling of discomfort because I've done it so often and this is basically
it so often and this is basically Stockholm syndrome Stockholm syndrome is
Stockholm syndrome Stockholm syndrome is basically where like someone get you can
basically where like someone get you can get kidnapped and like hate the
get kidnapped and like hate the kidnapper but then when you get rescued
kidnapper but then when you get rescued you want to go back to the kidnapper
you want to go back to the kidnapper like it's actually a thing you can
like it's actually a thing you can Google Stockholm syndrome it's really
Google Stockholm syndrome it's really kind of [ __ ] up but it basically
kind of [ __ ] up but it basically explains how this familiarity thing
explains how this familiarity thing works like like you you can love what
works like like you you can love what you think you hate genu
you think you hate genu and you can brainwash your brain to love
and you can brainwash your brain to love pain it just takes a few years and just
pain it just takes a few years and just know that it's possible and trust me if
know that it's possible and trust me if you expose yourself to a certain state
you expose yourself to a certain state for a long enough period of time you'll
for a long enough period of time you'll always default back to it so you can
always default back to it so you can actually manipulate your state if you
actually manipulate your state if you put if you're if you if you put yourself
put if you're if you if you put yourself in evolving pain a lot then eventually
in evolving pain a lot then eventually you would want to be in evolving pain
you would want to be in evolving pain all the time CU stockhom syndrome like
all the time CU stockhom syndrome like that's how it works familiarity will
that's how it works familiarity will always default back to what it knows and
always default back to what it knows and so like right now if you're always in a
so like right now if you're always in a state of comfort then you always default
state of comfort then you always default back to comfort and we want to try and
back to comfort and we want to try and fight that and that's what we're doing
fight that and that's what we're doing with this module but you want to try and
with this module but you want to try and put yourself in so much evolving pain
put yourself in so much evolving pain that eventually like it's all you really
that eventually like it's all you really want to do and be in and eventually
want to do and be in and eventually you'll just want to be uncomfortable and
you'll just want to be uncomfortable and you'll find comfort in that because we
you'll find comfort in that because we find comfort in what's familiar and so
find comfort in what's familiar and so for whatever reason that's how the brain
for whatever reason that's how the brain works so we can hack this so the next
works so we can hack this so the next thing is that pain is a compass if your
thing is that pain is a compass if your work is pain-free then you're working on
work is pain-free then you're working on the wrong thing or you're just not doing
the wrong thing or you're just not doing it with enough intensity if there's no
it with enough intensity if there's no pain there's no growth it's really that
pain there's no growth it's really that simple if you ever find yourself working
simple if you ever find yourself working on something that feels easy painfree
on something that feels easy painfree and comfortable then you're going to be
and comfortable then you're going to be in some trouble for down the road but
in some trouble for down the road but there's a caveat to this because there's
there's a caveat to this because there's going to be parts of your business and
going to be parts of your business and parts of your work that you really enjoy
parts of your work that you really enjoy so for example I really like sales calls
so for example I really like sales calls and I find sales calls easy and painfree
and I find sales calls easy and painfree they still grow my business so it's
they still grow my business so it's there's a caveat to this right I really
there's a caveat to this right I really enjoy the calls I also enjoy recording
enjoy the calls I also enjoy recording these videos and sales calls and
these videos and sales calls and recording these videos like the actual
recording these videos like the actual physical act of recording them are two
physical act of recording them are two Like Instrumental parts of my business
Like Instrumental parts of my business growth um it's just that at the start I
growth um it's just that at the start I really hated both of them but now that
really hated both of them but now that I've done them for so long I actually
I've done them for so long I actually love them so you you can rewire your
love them so you you can rewire your brain like this but generally speaking
brain like this but generally speaking whatever you feel the strongest levels
whatever you feel the strongest levels of resistance and pain towards is
of resistance and pain towards is exactly what you need to be working on
exactly what you need to be working on so if resist if if you feel huge
so if resist if if you feel huge resistance to outreach and that's the
resistance to outreach and that's the only thing you don't want to do it's the
only thing you don't want to do it's the only thing you should be doing and this
only thing you should be doing and this is the easiest way to figure out what
is the easiest way to figure out what you need to do and what actually
you need to do and what actually constitutes the work so I have questions
constitutes the work so I have questions all the time from people like Charlie
all the time from people like Charlie what should I be working on like where
what should I be working on like where should I be putting my attention and
should I be putting my attention and where should I be working and the answer
where should I be working and the answer is wherever you feel like is going to be
is wherever you feel like is going to be the most painful and the reason pain is
the most painful and the reason pain is a compass is because your current self
a compass is because your current self will muster up the most pain for the
will muster up the most pain for the activity that has the biggest potential
activity that has the biggest potential to kill it so your current self and your
to kill it so your current self and your Consciousness knows like what's going to
Consciousness knows like what's going to threaten it the most and whatever is
threaten it the most and whatever is going to threaten it the most is what
going to threaten it the most is what it's going to kick up a fuss about the
it's going to kick up a fuss about the most so just do that and it will wrap
most so just do that and it will wrap the most important activities in a huge
the most important activities in a huge shout of resistance and then burn you
shout of resistance and then burn you like hell when you try to do it this is
like hell when you try to do it this is why everyone struggles with appointment
why everyone struggles with appointment booking and Outreach this is why
booking and Outreach this is why appointment booking and sales are the
appointment booking and sales are the two biggest problems
two biggest problems for for new business owners or people
for for new business owners or people just anyone in General trying to grow a
just anyone in General trying to grow a business it's why they struggle so much
business it's why they struggle so much with acquisition it's not because it's a
with acquisition it's not because it's a hard thing to learn or do it's
hard thing to learn or do it's because it's like the main thing that
because it's like the main thing that would kill their current self so if
would kill their current self so if you've ever wondered why You' struggle
you've ever wondered why You' struggle so much with appointment booking and
so much with appointment booking and sales and cold email and cold messaging
sales and cold email and cold messaging and why it's so hard for you to do
and why it's so hard for you to do things that generate clients it's
things that generate clients it's because well generating those clients
because well generating those clients would result in a different self and
would result in a different self and that would be killing your current self
that would be killing your current self and so the reason you fill this
and so the reason you fill this resistance towards those activities is
resistance towards those activities is because they are the main thing that
because they are the main thing that will help you grow notice that notice
will help you grow notice that notice this and recognize that the most painful
this and recognize that the most painful activities are the most important ones
activities are the most important ones to get what you want appointment booking
to get what you want appointment booking isn't hard sales isn't hard you make it
isn't hard sales isn't hard you make it hard with how much resistance you meet
hard with how much resistance you meet it and the reason that happens is
it and the reason that happens is because your current self recognizes
because your current self recognizes those activities as the most threatening
those activities as the most threatening to its survival if you ever stuck on
to its survival if you ever stuck on what to work on just look no further
what to work on just look no further than whatever it is you're resisting the
than whatever it is you're resisting the most and deep down you know what you
most and deep down you know what you need to do you know what you need to do
need to do you know what you need to do right if if like when if come on if
right if if like when if come on if we're really being honest with ourselves
we're really being honest with ourselves we know what we need to work on we know
we know what we need to work on we know what that thing is so [ __ ] face it
what that thing is so [ __ ] face it right so the best method to defeat pain
right so the best method to defeat pain is love love will win every time right n
is love love will win every time right n said he who has a why can bear almost
said he who has a why can bear almost any hell right so you have to love who
any hell right so you have to love who you are becoming you have to fall in
you are becoming you have to fall in love with your evolving self and tie
love with your evolving self and tie your heart to it you want to really love
your heart to it you want to really love and cherish who you are becoming you
and cherish who you are becoming you want to really love and cherish the
want to really love and cherish the evolving self because if you can do that
evolving self because if you can do that and you can love and cherish the
and you can love and cherish the evolving self then you're working for
evolving self then you're working for someone else not who's not yourself the
someone else not who's not yourself the problem with working for your current
problem with working for your current self and working for yourself at the
self and working for yourself at the moment is because you may not like
moment is because you may not like yourself right you may not you know what
yourself right you may not you know what you've done and you know what you
you've done and you know what you deserve and what you don't deserve and
deserve and what you don't deserve and deep down you probably aren't too happy
deep down you probably aren't too happy with the person you are right now which
with the person you are right now which is why you're watching these videos if
is why you're watching these videos if you're working for yourself then you're
you're working for yourself then you're always going to self-sabotage because
always going to self-sabotage because going to be sabotaging who you hate it's
going to be sabotaging who you hate it's easy to sabotage who you hate it's hard
easy to sabotage who you hate it's hard to sabotage who you love so you want to
to sabotage who you love so you want to work for your evolving self not your
work for your evolving self not your current self and you want to treat
current self and you want to treat yourself as though you are someone's
yourself as though you are someone's responsible taking care of you know your
responsible taking care of you know your current self and how it operates and you
current self and how it operates and you probably don't like it so you know
probably don't like it so you know there's no real excuse for sabotage in
there's no real excuse for sabotage in that case so just get to work you know
that case so just get to work you know it's it's really nasty one to navigate
it's it's really nasty one to navigate because a lot of people don't like
because a lot of people don't like themselves because they know what
themselves because they know what they're like and they know what their
they're like and they know what their flaws are and they know where they fall
flaws are and they know where they fall short and they see themselves as someone
short and they see themselves as someone Unworthy of success so this is why we
Unworthy of success so this is why we have to create an evolving self so we
have to create an evolving self so we can look at that person and think that's
can look at that person and think that's my hero there's a saying that I think
my hero there's a saying that I think Warren Buffett says that you need
Warren Buffett says that you need everyone has should have a hero [ __ ]
everyone has should have a hero [ __ ] that just have like well your hero
that just have like well your hero should be your evolving self I think
should be your evolving self I think Warren Buffett was right there but like
Warren Buffett was right there but like Warren Buffett should have said and
Warren Buffett should have said and perhaps I'm challenging one of the
perhaps I'm challenging one of the richest men on Earth so take this with a
richest men on Earth so take this with a pinch of salt but what Warren Buffett
pinch of salt but what Warren Buffett should have said is like everyone should
should have said is like everyone should have a hero and that hero should be you
have a hero and that hero should be you and you want to Source your dopamine
and you want to Source your dopamine from the process not result so love is
from the process not result so love is like kind of just a chemical reaction
like kind of just a chemical reaction it's just oxytocin basically for
it's just oxytocin basically for Intimate Relationships usually but love
Intimate Relationships usually but love is kind of just a concoction and a
is kind of just a concoction and a cocktail of different um neurological
cocktail of different um neurological like neurochemical uh what would you
like neurochemical uh what would you call them like transmitters and stuff
call them like transmitters and stuff like dopamine and so you want to Source
like dopamine and so you want to Source your dopamine not from actually being
your dopamine not from actually being the person who can but becoming the
the person who can but becoming the person who can so you want like the
person who can so you want like the evolution to create the dopamine not the
evolution to create the dopamine not the actual result of the evolution itself
actual result of the evolution itself and most importantly
and most importantly you need to love your current self for
you need to love your current self for giving you the opportunity to grow this
giving you the opportunity to grow this may sound backwards but we've talked
may sound backwards but we've talked about this you don't want to love
about this you don't want to love yourself in the sense you're settling
yourself in the sense you're settling and love something you secretly hate but
and love something you secretly hate but you know you need to channel love and
you know you need to channel love and gratitude towards your current identity
gratitude towards your current identity for it is the dragon that allows you to
for it is the dragon that allows you to be the Knight without it there couldn't
be the Knight without it there couldn't be a trial and there would be no pain
be a trial and there would be no pain which means no growth and catching pain
which means no growth and catching pain of audience Loops so this is a really
of audience Loops so this is a really simple one you want to work on becoming
simple one you want to work on becoming more aware of your resistance patterns
more aware of your resistance patterns and pain avoidance Loops so once again
and pain avoidance Loops so once again if you want to do it again pause the
if you want to do it again pause the video make a a cold call right you'll
video make a a cold call right you'll feel the same resistance but like just
feel the same resistance but like just keep doing that like find something that
keep doing that like find something that you really resist and just consistently
you really resist and just consistently face it over and over and over again
face it over and over and over again because the more you do that the more
because the more you do that the more pain you put yourself in the stronger
pain you put yourself in the stronger you become and the stronger your
you become and the stronger your evolving self becomes the weaker your
evolving self becomes the weaker your current self get so every time you just
current self get so every time you just catch yourself feeling down just take
catch yourself feeling down just take some action right so this is actually
some action right so this is actually the key that I if I can isolate what I
the key that I if I can isolate what I did all the time when I started Imperium
did all the time when I started Imperium um this was the main this the main thing
um this was the main this the main thing so work on becoming more aware of your
so work on becoming more aware of your resistance patterns and pain of wind
resistance patterns and pain of wind Loops so the single most important thing
Loops so the single most important thing I did when starting Imperium every time
I did when starting Imperium every time I felt the urge to stop sending emails
I felt the urge to stop sending emails or call messages or every time I doubted
or call messages or every time I doubted the business or every time I doubted
the business or every time I doubted myself or every time I felt
myself or every time I felt procrastination to the work or every
procrastination to the work or every time I wanted an accountability partner
time I wanted an accountability partner first every time I started doing some
first every time I started doing some research every time I started getting
research every time I started getting distracted I any Whenever there was a
distracted I any Whenever there was a resist Whenever there was resistance
resist Whenever there was resistance like in any form at all even it was 3:
like in any form at all even it was 3: in the morning whenever there was
in the morning whenever there was resistance I would open up my phone and
resistance I would open up my phone and send more Outreach this is the single
send more Outreach this is the single most important thing that I did in
most important thing that I did in starting Imperium and also North flow
starting Imperium and also North flow whenever resistance manifested anywhere
whenever resistance manifested anywhere in any form in any shape I would notice
in any form in any shape I would notice the resistance and I would do the action
the resistance and I would do the action that grew the business because I knew
that grew the business because I knew that by doing that it was painful but I
that by doing that it was painful but I knew that that pain would eventually
knew that that pain would eventually subside and it would allow me to grow
subside and it would allow me to grow and if I hadn't done that I wouldn't be
and if I hadn't done that I wouldn't be where I am today so every time I felt a
where I am today so every time I felt a negative emotion towards appointment
negative emotion towards appointment booking I'd go and send more messages
booking I'd go and send more messages you know if I was worried about opening
you know if I was worried about opening my inbox to find no replies I'd open my
my inbox to find no replies I'd open my inbox and send more emails right every
inbox and send more emails right every time you notice resistance fight back
time you notice resistance fight back with the work so don't let yourself sit
with the work so don't let yourself sit on it if you're sat there at like you
on it if you're sat there at like you know 6:00 p.m. after having finished
know 6:00 p.m. after having finished work and you suddenly start feeling huge
work and you suddenly start feeling huge amounts of Doubt go and send emails go
amounts of Doubt go and send emails go and make cold calls go and do Outreach
and make cold calls go and do Outreach right anytime that you feel resistance
right anytime that you feel resistance towards like growing your business or
towards like growing your business or becoming who he who can or she who can
becoming who he who can or she who can go and do the single most important
go and do the single most important activity to the growth of that thing and
activity to the growth of that thing and just do that for like 3 or 4 months and
just do that for like 3 or 4 months and I promise you will be where you want to
I promise you will be where you want to be like maybe not in 3 or 4 months it
be like maybe not in 3 or 4 months it might take longer but like just building
might take longer but like just building that sort of like it's like an if this
that sort of like it's like an if this then that statement it's like classical
then that statement it's like classical conditioning feel resistance do work
conditioning feel resistance do work most people feel resistance do nothing
most people feel resistance do nothing but if every time you feel resistance
but if every time you feel resistance you can train yourself to immediately
you can train yourself to immediately retaliate with the work then you will
retaliate with the work then you will crush it it's when you wait like an hour
crush it it's when you wait like an hour it's like oh there's some resistance
it's like oh there's some resistance some self-doubt okay I'm going to wait
some self-doubt okay I'm going to wait and do those cold emails l no like even
and do those cold emails l no like even if it's like I don't care if it's 1: in
if it's like I don't care if it's 1: in the morning and you're having all these
the morning and you're having all these self-doubts open up messenger and start
self-doubts open up messenger and start sending messages open up LinkedIn and
sending messages open up LinkedIn and start sending connection requests and
start sending connection requests and sending things like make make cold calls
sending things like make make cold calls to bloody Australia if it's too late at
to bloody Australia if it's too late at night just every time you feel
night just every time you feel resistance do the thing that you need to
resistance do the thing that you need to do do that for a few months and you will
do do that for a few months and you will completely change your life I promise
completely change your life I promise you the first step is awareness the
you the first step is awareness the second step is
second step is intolerance finally let's talk about the
intolerance finally let's talk about the General's perspective um this is a
General's perspective um this is a really I'm I'm going to give you a
really I'm I'm going to give you a little skill here and something you can
little skill here and something you can learn to do that will completely change
learn to do that will completely change your life um I'm hoping this video is
your life um I'm hoping this video is you know life-changing enough as it is
you know life-changing enough as it is but I want to give you a little strategy
but I want to give you a little strategy and another little frame that might help
and another little frame that might help you face the pain and do the work you
you face the pain and do the work you must learn to control your body the body
must learn to control your body the body is your physical state it's the
is your physical state it's the combination of all your emotions and
combination of all your emotions and resistances and it's basically like you
resistances and it's basically like you know the thing that you tell like you
know the thing that you tell like you tell the body what it needs to do and
tell the body what it needs to do and then kicks up a fuss so there is the
then kicks up a fuss so there is the puppet and there is the Puppeteer there
puppet and there is the Puppeteer there is the character and there is the player
is the character and there is the player there is the soldier and there is the
there is the soldier and there is the general there is the body and there is
general there is the body and there is the mind the first ones here the these
the mind the first ones here the these are the body so most people are slaves
are the body so most people are slaves to their body the body wants to do
to their body the body wants to do something and the mind gives it the body
something and the mind gives it the body doesn't want to work the Mind turns a
doesn't want to work the Mind turns a blind eye the body wants to binge
blind eye the body wants to binge Netflix for a day the mind complies the
Netflix for a day the mind complies the body feels nervous the Mind lets off the
body feels nervous the Mind lets off the body is like the puppet right so you
body is like the puppet right so you have if we look at this on the left with
have if we look at this on the left with this puppet and the hand with the
this puppet and the hand with the strings your your body like most
strings your your body like most people's body and most people's
people's body and most people's character or puppet is pulling the
character or puppet is pulling the strings of the hand instead of it being
strings of the hand instead of it being the other way around so you need to
the other way around so you need to remember that you are pulling the
remember that you are pulling the strings it's kind of like your mind is
strings it's kind of like your mind is the hand and your body is the puppet and
the hand and your body is the puppet and like right now your body the puppet is
like right now your body the puppet is probably actually determining what the
probably actually determining what the hand does instead of it the other way
hand does instead of it the other way around like your hand's probably
around like your hand's probably forgotten it's got the ability to even
forgotten it's got the ability to even and like pull the strings on this thing
and like pull the strings on this thing and it's the same with like um like
and it's the same with like um like being a character and a player and if
being a character and a player and if the body is running the show then you
the body is running the show then you will fail you must learn to flip this
will fail you must learn to flip this relationship and control the body so in
relationship and control the body so in green here right really successful
green here right really successful people do not let that do not let their
people do not let that do not let their body run them they pull the strings they
body run them they pull the strings they move the joysticks and they send the
move the joysticks and they send the soldier into battle their mind sets the
soldier into battle their mind sets the action their body complies if the mind
action their body complies if the mind is running the show then you'll win the
is running the show then you'll win the Mind wants the body to work out the body
Mind wants the body to work out the body goes to the gym the Mind demands a 12h
goes to the gym the Mind demands a 12h hour work day the body gets it done so
hour work day the body gets it done so you want to see yourself as the general
you want to see yourself as the general and your body as the soldier you want to
and your body as the soldier you want to see yourself as the player of the video
see yourself as the player of the video game and your body as the character you
game and your body as the character you want to see yourself as the Puppeteer
want to see yourself as the Puppeteer the hand and your body as the puppet and
the hand and your body as the puppet and so you have cognitively in terms of your
so you have cognitively in terms of your mind the ability to pull the strings to
mind the ability to pull the strings to send the soldier into battle and to tell
send the soldier into battle and to tell the character what to do instead of the
the character what to do instead of the other way around you have that ability
other way around you have that ability you just have to recognize that you do
you just have to recognize that you do most people like they forget they are
most people like they forget they are the general they forget they are the
the general they forget they are the mind they forget they're the player they
mind they forget they're the player they they forget they're the Puppeteer they
they forget they're the Puppeteer they just think that they are this puppet or
just think that they are this puppet or this character in the soldier or the
this character in the soldier or the body and they just let this thing run
body and they just let this thing run run wild when in reality you need to
run wild when in reality you need to learn how to switch this around and
learn how to switch this around and change it around because like if you're
change it around because like if you're not careful your character your body
not careful your character your body will like completely run the show and if
will like completely run the show and if your body's running the show then well
your body's running the show then well you're never going to face the
you're never going to face the resistance because it doesn't want to
resistance because it doesn't want to and when you try to take the re of the
and when you try to take the re of the body body it will scream and kick but
body body it will scream and kick but that's where action stacking comes in so
that's where action stacking comes in so I'm going to give you a little strategy
I'm going to give you a little strategy here because it feeds back into this
here because it feeds back into this sort of like doing the work thing so
sort of like doing the work thing so mind and body most people are slaves to
mind and body most people are slaves to their body that's not what we want when
their body that's not what we want when you try to control the body and send it
you try to control the body and send it into battle it will kick and scream and
into battle it will kick and scream and it's essential you don't listen to its
it's essential you don't listen to its screams right now this is where action
screams right now this is where action stacking becomes helpful this is where
stacking becomes helpful this is where you double triple or quadruple or even
you double triple or quadruple or even 10x down on what you ask the body to do
10x down on what you ask the body to do if you tell the body to do 10 calls and
if you tell the body to do 10 calls and it starts freaking out force it to do 30
it starts freaking out force it to do 30 if it throws more resistance for 30
if it throws more resistance for 30 force it to do 100 so another just pause
force it to do 100 so another just pause the video go and make a cold cool right
the video go and make a cold cool right now and if the body is like freaking out
now and if the body is like freaking out and you're feeling huge amounts of
and you're feeling huge amounts of resistance to doing one cold cool make
resistance to doing one cold cool make it do 10 if it does 10 it's still
it do 10 if it does 10 it's still freaking out make it do 100 this is
freaking out make it do 100 this is called action stacking and it's one of
called action stacking and it's one of my favorite strategies for overcoming
my favorite strategies for overcoming resistance and getting my body to
resistance and getting my body to basically comply because you know if I'm
basically comply because you know if I'm like running and I'm like there's a few
like running and I'm like there's a few examples down here at the bottom
examples down here at the bottom actually um I'll go through the running
actually um I'll go through the running one in a second so when I started I was
one in a second so when I started I was terrified to send cold emails and I set
terrified to send cold emails and I set myself a target for 20 a day and my body
myself a target for 20 a day and my body would resist 20 emails a day so I made
would resist 20 emails a day so I made it do 40 and it got to 35 and started
it do 40 and it got to 35 and started kicking again so I made it do another 40
kicking again so I made it do another 40 this is how we get compliance from the
this is how we get compliance from the body take control and beat resistance so
body take control and beat resistance so if I'm going for a 10 col run and my
if I'm going for a 10 col run and my body starts kicking up a fuss I'll push
body starts kicking up a fuss I'll push it to run 15 km and if my mind says a 1
it to run 15 km and if my mind says a 1 minute Plank and my body says no Then
minute Plank and my body says no Then I'll extend the plank to 2 minutes and
I'll extend the plank to 2 minutes and make the body do two eventually the body
make the body do two eventually the body will learn who's boss and it will know
will learn who's boss and it will know that by kicking up a fuss or fighting
that by kicking up a fuss or fighting back results in even more of what it
back results in even more of what it doesn't want to do thus building
doesn't want to do thus building compliance so the easiest way to sort of
compliance so the easiest way to sort of we don't want to enslave the body that's
we don't want to enslave the body that's the wrong metaphor but the easiest way
the wrong metaphor but the easiest way to get the body to comply with the
to get the body to comply with the mind's wishes is to to teach the body
mind's wishes is to to teach the body that when it kicks back like it has to
that when it kicks back like it has to do more So eventually it stops kicking
do more So eventually it stops kicking back and it stops fting
back and it stops fting because if I tell my my character or my
because if I tell my my character or my body or my puppet hey mate 100 sales
body or my puppet hey mate 100 sales calls or 100 cold calls sorry it knows
calls or 100 cold calls sorry it knows that if it fights that then I'll make it
that if it fights that then I'll make it do 200 right it just knows it's learned
do 200 right it just knows it's learned that that that's it's like an animal
that that that's it's like an animal it's learned that fighting back results
it's learned that fighting back results in double the pain so now I have no
in double the pain so now I have no issue setting things and doing things
issue setting things and doing things because like I'm always trying to extend
because like I'm always trying to extend This and like improve like myself so
This and like improve like myself so like with these mindset videos I've
like with these mindset videos I've really gone the extra mile and my body
really gone the extra mile and my body kicked up a fight and I was like all
kicked up a fight and I was like all right mate well let's make each video
right mate well let's make each video like 2 to 3 hours long and let's really
like 2 to 3 hours long and let's really dig into the the depths of the trenches
dig into the the depths of the trenches here psychologically and then when it
here psychologically and then when it kicked up a fuss about that I was like
kicked up a fuss about that I was like all right well we're going to go into
all right well we're going to go into everything and when it kicked up a fuss
everything and when it kicked up a fuss about that then it I'd go into even more
about that then it I'd go into even more and then eventually it just stops
and then eventually it just stops fighting because it knows that the more
fighting because it knows that the more it fights the more you give it and so
it fights the more you give it and so you want to do this with like cold cause
you want to do this with like cold cause or Outreach like find the thing that
or Outreach like find the thing that you're resisting right now go and do 10
you're resisting right now go and do 10 of them and like if you if you're afraid
of them and like if you if you're afraid of doing cold emails then go and do 20
of doing cold emails then go and do 20 and if it kicks up a f at 20 do 100
and if it kicks up a f at 20 do 100 there's no you can take this thing to
there's no you can take this thing to too much of an extreme because
too much of an extreme because eventually do you can really hurt
eventually do you can really hurt yourself if you're like if if your body
yourself if you're like if if your body is kicking up a f at 10 km run and you
is kicking up a f at 10 km run and you make it do 100 kmers you might run
make it do 100 kmers you might run yourself into some problems but my point
yourself into some problems but my point here is that you can't really take it
here is that you can't really take it too far when it comes to these sort of
too far when it comes to these sort of like intangible business efforts and
like intangible business efforts and here's a good way to to remember this a
here's a good way to to remember this a good metaphor so when your body like
good metaphor so when your body like when you say all right body 100 cold
when you say all right body 100 cold calls or all right body 50 Outreach
calls or all right body 50 Outreach messages or all right Budd go and record
messages or all right Budd go and record this video like when it when when it
this video like when it when when it gives you resistance when it shows up
gives you resistance when it shows up like and gives you resistance you want
like and gives you resistance you want to give it more so here's the the best
to give it more so here's the the best metaphor when your body shows its fists
metaphor when your body shows its fists for a fight pull a kitchen knife if it
for a fight pull a kitchen knife if it pulls a bigger knife pull a pistol if it
pulls a bigger knife pull a pistol if it pulls a pistol pull a machine gun if it
pulls a pistol pull a machine gun if it pulls a machine gun pull a grenade
pulls a machine gun pull a grenade launcher so what I mean here is like
launcher so what I mean here is like when your body shows its fists you show
when your body shows its fists you show a knife if the body's like got a bigger
a knife if the body's like got a bigger knife then you show a gun if it shows a
knife then you show a gun if it shows a gun then you show a bigger gun and you
gun then you show a bigger gun and you just want to keep doing that until it
just want to keep doing that until it runs out of stuff to show you that's how
runs out of stuff to show you that's how I see this because you can defeat fist
I see this because you can defeat fist with a knife you can defeat a knife with
with a knife you can defeat a knife with a bigger knife but you can't defeat a
a bigger knife but you can't defeat a bigger knife with a gun but you can
bigger knife with a gun but you can defeat a gun with a bigger gun right so
defeat a gun with a bigger gun right so you just constantly layer it on an
you just constantly layer it on an action stack more and more so if it's
action stack more and more so if it's like Charlie I don't want to do 50 sales
like Charlie I don't want to do 50 sales calls you're going to do 100 don't want
calls you're going to do 100 don't want to do 100 you do 200 and you just keep
to do 100 you do 200 and you just keep doing that until it learns to stop
doing that until it learns to stop fighting and this is genuinely the
fighting and this is genuinely the easiest way to build compliance from
easiest way to build compliance from from your body and your character and
from your body and your character and eventually you can learn to pull the
eventually you can learn to pull the strings and if we go back to this like
strings and if we go back to this like puppet thing you can learn to become the
puppet thing you can learn to become the hand and stop being run by the puppet
hand and stop being run by the puppet it's really cool so couple more points
it's really cool so couple more points um if I go in here so the caveat is that
um if I go in here so the caveat is that to remember that you have biological
to remember that you have biological limits and they're not much fun to meet
limits and they're not much fun to meet you need to trust me on that so you want
you need to trust me on that so you want to still set and stick to a routine for
to still set and stick to a routine for relaxing and having downtime there's
relaxing and having downtime there's only so much your body can before it
only so much your body can before it breaks and sends you into burnout so
breaks and sends you into burnout so I've burned out before and it's very
I've burned out before and it's very unpleasant and by burned out I don't
unpleasant and by burned out I don't mean like I've just worked till I'm a
mean like I've just worked till I'm a bit tired I've genuinely worked to the
bit tired I've genuinely worked to the point where I've had to go to doctors
point where I've had to go to doctors with like serious like psychological
with like serious like psychological disassoc disassociative psychological
disassoc disassociative psychological problems to the point where I've worked
problems to the point where I've worked so much that my cortisol levels are so
so much that my cortisol levels are so high that I can't even get out of bed
high that I can't even get out of bed and I've actually taken myself to that
and I've actually taken myself to that point and it is really horrible and
point and it is really horrible and that's what happens when you pull too
that's what happens when you pull too much on your body you have to remember
much on your body you have to remember that your body has nukes your body will
that your body has nukes your body will will and can win right but it kind of
will and can win right but it kind of secretly wants to be pushed and pushed
secretly wants to be pushed and pushed and pushed so like you have to realize
and pushed so like you have to realize that if you if you if you don't give
that if you if you if you don't give your body a break and if you if you're
your body a break and if you if you're like seven days a week just like
like seven days a week just like constantly like on this thing like
constantly like on this thing like giving it 10 times what it what it wants
giving it 10 times what it what it wants to do it will eventually just like die
to do it will eventually just like die right that's the truth if I just kept
right that's the truth if I just kept working through that state of burnout I
working through that state of burnout I would literally probably die like my
would literally probably die like my stress would would just be so high that
stress would would just be so high that I have a heart attack or something I've
I have a heart attack or something I've only been there once and I'm never going
only been there once and I'm never going to go there again and this is like a big
to go there again and this is like a big lesson don't take this to an extreme
lesson don't take this to an extreme like you want to take it to an extreme
like you want to take it to an extreme but not the extreme so you know set and
but not the extreme so you know set and stick to a routine for relaxing and
stick to a routine for relaxing and having
having downtime you like if you aren't careful
downtime you like if you aren't careful your body will just not allow you to do
your body will just not allow you to do anything so the key don't beat yourself
anything so the key don't beat yourself up for having limits allow your body to
up for having limits allow your body to recover and rest right reward it for its
recover and rest right reward it for its compliance you know like every now and
compliance you know like every now and then you can go and have some fun
then you can go and have some fun every now and then you can go and like
every now and then you can go and like watch some YouTube or every now and then
watch some YouTube or every now and then you can play some video games there's
you can play some video games there's nothing wrong with giving like
nothing wrong with giving like intermittent
intermittent reward the thing is that the general
reward the thing is that the general knows when the soldier is too tired to
knows when the soldier is too tired to fight and one day the soldier May shoot
fight and one day the soldier May shoot the general when he isn't looking if
the general when he isn't looking if pushed too far even video game
pushed too far even video game characters need to rest sleep enjoy and
characters need to rest sleep enjoy and recover right take action stacking to an
recover right take action stacking to an extreme at your peril so it's a good
extreme at your peril so it's a good tool to have and you want to have the
tool to have and you want to have the prudence to not use it to an extreme
prudence to not use it to an extreme because if you keep using it and your
because if you keep using it and your body just eventually you'll learn like
body just eventually you'll learn like you you'll figure out like where your
you you'll figure out like where your limits are like when you when you feel
limits are like when you when you feel like just like I used to have this like
like just like I used to have this like nauseous thing where I stressed I I put
nauseous thing where I stressed I I put my body through so much stress that
my body through so much stress that eventually it just maybe I like I'd wake
eventually it just maybe I like I'd wake up every morning and basically like be
up every morning and basically like be sick because I'd put myself through so
sick because I'd put myself through so much work and I'd have panic attacks all
much work and I'd have panic attacks all the time and like I would just I got
the time and like I would just I got really skinny and
really skinny and like I like I was in this constant state
like I like I was in this constant state of brain fog and I felt like I was
of brain fog and I felt like I was completely disassociated from reality
completely disassociated from reality I've have been there and it I it took me
I've have been there and it I it took me like three four months of no work to
like three four months of no work to recover from that and it wasn't worth it
recover from that and it wasn't worth it but I wanted to see where my limits lied
but I wanted to see where my limits lied and I would not recommend you do that so
and I would not recommend you do that so when you feel like you know the body
when you feel like you know the body will try to pull some Smart Ones on you
will try to pull some Smart Ones on you and convince you you're burning out I
and convince you you're burning out I can't tell you when you're burning out
can't tell you when you're burning out only you know that but sometimes it's
only you know that but sometimes it's better to be safe than sorry so don't
better to be safe than sorry so don't sacrifice your body and your General
sacrifice your body and your General Health and well-being to get what you
Health and well-being to get what you want faster it's not worth it you you
want faster it's not worth it you you have to remember that like it's kind of
have to remember that like it's kind of like you have biological limits and you
like you have biological limits and you can only drive as fast as the road
can only drive as fast as the road allows you to drive okay so be careful
allows you to drive okay so be careful so let's talk about another kickass
so let's talk about another kickass method to get the work done build
method to get the work done build compliance in the body and face the pain
compliance in the body and face the pain and this is the last point it's called
and this is the last point it's called the General's
the General's perspective this is awesome the
perspective this is awesome the General's perspective is where you take
General's perspective is where you take a third person view on yourself this
a third person view on yourself this makes managing pain 10 times easier and
makes managing pain 10 times easier and when you're feeling resistance and huge
when you're feeling resistance and huge levels of negative emotion it helps to
levels of negative emotion it helps to pull yourself out of into the third
pull yourself out of into the third person and visualize your body in your
person and visualize your body in your environment and this is kind of like
environment and this is kind of like awesome let me explain this like life is
awesome let me explain this like life is a video game so the best way to
a video game so the best way to visualize this is to see your life as
visualize this is to see your life as some sort of video game and when things
some sort of video game and when things get tough you can take yourself out to
get tough you can take yourself out to the third person so you don't want to
the third person so you don't want to take yourself out to the third person
take yourself out to the third person forever because it's just a in you can't
forever because it's just a in you can't live like that but when you're really
live like that but when you're really going through the pain and when you
going through the pain and when you really are in that state of like real
really are in that state of like real Agony when you're like 100 Cals deep and
Agony when you're like 100 Cals deep and you've got 200 more to make third person
you've got 200 more to make third person it and I'm going to explain how so in
it and I'm going to explain how so in the video game you have the character
the video game you have the character then you have the joysticks and the
then you have the joysticks and the joysticks you know you have the thumbs
joysticks you know you have the thumbs on the joysticks and the thumbs will
on the joysticks and the thumbs will tell the character what to do and it
tell the character what to do and it does so without complaint the character
does so without complaint the character will need to rest and relax from time to
will need to rest and relax from time to time but for the most part that sucker
time but for the most part that sucker just does what the thumbs and the
just does what the thumbs and the joysticks say and this is hugely
joysticks say and this is hugely important it's a really good thing to
important it's a really good thing to have as an entrepreneur it allows you to
have as an entrepreneur it allows you to step back and analyze your decisions
step back and analyze your decisions emotions and actions to get a more
emotions and actions to get a more rational view on things and as
rational view on things and as entrepreneurs we have no boss we have no
entrepreneurs we have no boss we have no one to answer to no one to hold us
one to answer to no one to hold us accountable so you need to learn to
accountable so you need to learn to analyze your own actions and pain
analyze your own actions and pain avoidance Tendencies as no one else will
avoidance Tendencies as no one else will so like if I didn't have Bo as my
so like if I didn't have Bo as my business partner I would probably burn
business partner I would probably burn out all the time because Bo knows me and
out all the time because Bo knows me and he knows when to say hey Charlie like
he knows when to say hey Charlie like give yourself a [ __ ] break man um and
give yourself a [ __ ] break man um and like with this third person thing with
like with this third person thing with the General's
the General's perspective if I'm like feeling o of
perspective if I'm like feeling o of emotion let's say like someone does
emotion let's say like someone does something really horrible like a client
something really horrible like a client does something awful I mean has never
does something awful I mean has never happened with imp we've never had like
happened with imp we've never had like negative relationships with clients but
negative relationships with clients but like you know if if something really
like you know if if something really wrong and then like my sales rep like
wrong and then like my sales rep like quit and then my business partner like
quit and then my business partner like quit and then everything went wrong and
quit and then everything went wrong and I got like 10 refund requests at once
I got like 10 refund requests at once like that would create a lot of pain and
like that would create a lot of pain and a lot of emotion and I'd probably want
a lot of emotion and I'd probably want to just go and hide but you need to face
to just go and hide but you need to face the pain the resistance and if you're
the pain the resistance and if you're not careful you can make mistakes in
not careful you can make mistakes in those situations so by being able to
those situations so by being able to take yourself out to the third person
take yourself out to the third person and look at yourself like you're looking
and look at yourself like you're looking down and on yourself as opposed to being
down and on yourself as opposed to being in the brain you're like looking on the
in the brain you're like looking on the brain you can make better decisions and
brain you can make better decisions and you can sit through painful situations I
you can sit through painful situations I do this a lot when running so this is a
do this a lot when running so this is a skill you develop it helps to create
skill you develop it helps to create stressful stimulations right simulations
stressful stimulations right simulations so for example like running planking
so for example like running planking isometric holds um any sort of endurance
isometric holds um any sort of endurance sport you want to sort of find like an
sport you want to sort of find like an exercise because the physical way is the
exercise because the physical way is the best way to do this because it allows
best way to do this because it allows you to simulate it but like go for a run
you to simulate it but like go for a run and like just watch yourself running in
and like just watch yourself running in the third person I'm going to explain
the third person I'm going to explain how to practice this in a second and how
how to practice this in a second and how to actually start get started with this
to actually start get started with this but like you want to find like a
but like you want to find like a monotonous sort of activity that doesn't
monotonous sort of activity that doesn't require much thinking and then take
require much thinking and then take yourself to that activity like running
yourself to that activity like running for example or swimming or cycling and
for example or swimming or cycling and then when you're doing it and when you
then when you're doing it and when you fill the burn and feel the pain just
fill the burn and feel the pain just imagine yourself looking over your
imagine yourself looking over your shoulder like a meter away just watching
shoulder like a meter away just watching yourself run down the road it's it's a
yourself run down the road it's it's a weird thing to do but it really helps
weird thing to do but it really helps you disassociate from the pain and just
you disassociate from the pain and just basically sit with it for longer so
basically sit with it for longer so let's give it a go um you can take
let's give it a go um you can take whatever angle feels most natural for me
whatever angle feels most natural for me it's over the left shoulder or to the
it's over the left shoulder or to the left directly and there's some steps
left directly and there's some steps below so let's actually try and
below so let's actually try and visualize you right now so you are where
visualize you right now so you are where you are you sat down or stood up at your
you are you sat down or stood up at your desk and just watching this video I want
desk and just watching this video I want you to shut your eyes and this is an
you to shut your eyes and this is an action item for you and we're going to
action item for you and we're going to visualize you in your current state now
visualize you in your current state now you might not be in any pain right now
you might not be in any pain right now you might be in a bit of pain it doesn't
you might be in a bit of pain it doesn't really matter that the main thing is
really matter that the main thing is just getting started with this
just getting started with this visualization so you you you'll have a
visualization so you you you'll have a natural angle for me I can see see
natural angle for me I can see see myself in third person better from the
myself in third person better from the left right so from the left side of
left right so from the left side of myself I can see myself at like directly
myself I can see myself at like directly behind me from like behind my head um
behind me from like behind my head um over to the left shoulder or I can see
over to the left shoulder or I can see myself like directly opposite me to the
myself like directly opposite me to the left whatever comes most naturally is
left whatever comes most naturally is what you should pick if I tried to
what you should pick if I tried to imagine myself from the right it just
imagine myself from the right it just wouldn't feel weird the reason behind
wouldn't feel weird the reason behind that by the way is because I have a
that by the way is because I have a belief that my left side left angle of
belief that my left side left angle of my face and my body looks better than my
my face and my body looks better than my right side so all of the pictures I take
right side so all of the pictures I take of myself are usually of my the left
of myself are usually of my the left side of my face so you you probably have
side of my face so you you probably have like you know you have your good side
like you know you have your good side and your bad side depends depending on
and your bad side depends depending on how you feel about yourself and you'll
how you feel about yourself and you'll probably find it easier to visualize
probably find it easier to visualize yourself from the good side so I've seen
yourself from the good side so I've seen so many pictures of myself where I'm
so many pictures of myself where I'm tilting my head
tilting my head left which is why I can visualize myself
left which is why I can visualize myself better in the left so if you're
better in the left so if you're wondering like right or left that's a
wondering like right or left that's a good way to start but anyway enough of
good way to start but anyway enough of that so we got six steps Step Zero right
that so we got six steps Step Zero right do these right now so stand up and walk
do these right now so stand up and walk over to where you want to third person
over to where you want to third person view yourself from so take a mental
view yourself from so take a mental snapshot of the space and key details so
snapshot of the space and key details so stand up right now out of your desk I
stand up right now out of your desk I know this is weird I've got you to hold
know this is weird I've got you to hold like a bag of sugar in front of yourself
like a bag of sugar in front of yourself and write down what you feel resistance
and write down what you feel resistance to but just trust me this stuff is great
to but just trust me this stuff is great um go over to like where you want to see
um go over to like where you want to see yourself from so it could be like a
yourself from so it could be like a meter away from you from behind maybe
meter away from you from behind maybe you want to see yourself over to the
you want to see yourself over to the right to the front a bit doesn't really
right to the front a bit doesn't really matter which angle you take okay I I
matter which angle you take okay I I find that the third person over the
find that the third person over the shoulders the best cuz I've used to play
shoulders the best cuz I've used to play a lot of third person video games and
a lot of third person video games and it's what is usually most intuitive so
it's what is usually most intuitive so go and stand over there go and stand
go and stand over there go and stand where you want to see yourself from and
where you want to see yourself from and just look at the environment right now
just look at the environment right now we're not going to imagine yourself in
we're not going to imagine yourself in the environment um although you could
the environment um although you could stand there and technically imagine
stand there and technically imagine yourself in the environment if you
yourself in the environment if you wanted to um but just look at it and I
wanted to um but just look at it and I want you to get a mental snapshot just
want you to get a mental snapshot just sort of like blink your eyes as if
sort of like blink your eyes as if you're taking a picture of it right
you're taking a picture of it right sounds weird notice the key details so
sounds weird notice the key details so any colors anything that's out of place
any colors anything that's out of place anything that's weird then I want you to
anything that's weird then I want you to come back to your desk and sit down and
come back to your desk and sit down and I want you to shut your eyes and I want
I want you to shut your eyes and I want you to put your hands over your eyes so
you to put your hands over your eyes so it's dark right we we want we want to
it's dark right we we want we want to sort of see Pitch Black basically so you
sort of see Pitch Black basically so you can turn the lights off or whatever but
can turn the lights off or whatever but you want to be in this sort of pitch
you want to be in this sort of pitch black environment so you know put a
black environment so you know put a t-shirt over your face or just like
t-shirt over your face or just like hands over the eyes so it's really dark
hands over the eyes so it's really dark you shouldn't see anything at all no
you shouldn't see anything at all no light coming into the eyes this is the
light coming into the eyes this is the this is the key eventually you'll be
this is the key eventually you'll be able to do this with your eyes open but
able to do this with your eyes open but for now just pitch black now imagine
for now just pitch black now imagine yourself sitting or standing in the
yourself sitting or standing in the position that you were just in so take
position that you were just in so take yourself out of your this is going to
yourself out of your this is going to take some practice and it feels weird I
take some practice and it feels weird I promise even if you get a grainy image
promise even if you get a grainy image it's really good imagine yourself
it's really good imagine yourself sitting or standing a meter or so away
sitting or standing a meter or so away from your body in the position you
from your body in the position you adjust in now with your eyes closed I
adjust in now with your eyes closed I want you to visualize a micro detail
want you to visualize a micro detail relevant to your
relevant to your environment so it could be the color of
environment so it could be the color of your T-shirt it could be a watch it
your T-shirt it could be a watch it could be your hands over your eyes it
could be your hands over your eyes it could be the color of your fingernails
could be the color of your fingernails it could it could be a watch it could be
it could it could be a watch it could be the water bottle it anything right the
the water bottle it anything right the name on the water bottle or the weird
name on the water bottle or the weird bag of sugar you've got from doing that
bag of sugar you've got from doing that strange exercise just notice one
strange exercise just notice one specific detail in that environment now
specific detail in that environment now from that detail paint the picture of
from that detail paint the picture of the macro this is where it gets hard but
the macro this is where it gets hard but you should be able to take one detail
you should be able to take one detail and then you should because you can't
and then you should because you can't really have that detail in the
really have that detail in the environment without visualizing the rest
environment without visualizing the rest of the environment you need the macro to
of the environment you need the macro to support the micro so you can visualize
support the micro so you can visualize the the micro in detail but the macro
the the micro in detail but the macro will probably be quite grainy now what
will probably be quite grainy now what you need to do is try and separate
you need to do is try and separate yourself from the micro and allow the
yourself from the micro and allow the macro to naturally manifest don't
macro to naturally manifest don't necessarily try to see the thing just
necessarily try to see the thing just shut your eyes and imagine standing in
shut your eyes and imagine standing in that position you were just in and
that position you were just in and looking at yourself with your hands over
looking at yourself with your hands over your eyes looking like a bit of an idiot
your eyes looking like a bit of an idiot okay do that now you want to start now
okay do that now you want to start now that you've got this grainy image of
that you've got this grainy image of yourself and won't be perfect it'll
yourself and won't be perfect it'll probably be quite rubbish now you need
probably be quite rubbish now you need to start visualizing the detail in the
to start visualizing the detail in the environment so now I want you to start
environment so now I want you to start noting your posture your desk the chair
noting your posture your desk the chair you're in right what's in the back
you're in right what's in the back ground what can you see what color is at
ground what can you see what color is at the wall um like is are you hunched over
the wall um like is are you hunched over are you sat up straight is your is your
are you sat up straight is your is your head forward is your head back are you
head forward is your head back are you relaxed do you look tense are your feet
relaxed do you look tense are your feet on the floor are they slightly off the
on the floor are they slightly off the floor are your legs crossed just start
floor are your legs crossed just start to notice the physical behavior and
to notice the physical behavior and position that you're currently sat or
position that you're currently sat or stood in and now that you have a solid
stood in and now that you have a solid image take a physical action so now for
image take a physical action so now for example just shrug your shoulders right
example just shrug your shoulders right like actually shrug your shoulders
like actually shrug your shoulders physically okay and from that third
physically okay and from that third person's perspective obser observe the
person's perspective obser observe the shoulder shrug so I'm going to just shut
shoulder shrug so I'm going to just shut my eyes and put my hands over my eyes
my eyes and put my hands over my eyes and shrug my shoulders and in my image
and shrug my shoulders and in my image in my mind the shoulders are also being
in my mind the shoulders are also being shru and then maybe you want to lean to
shru and then maybe you want to lean to the left right and then observe in the
the left right and then observe in the third person your body leaning to the
third person your body leaning to the left and then lean to the right and you
left and then lean to the right and you can start to play around with this and
can start to play around with this and you may struggle to achieve this and get
you may struggle to achieve this and get clarity to begin with and it may feel
clarity to begin with and it may feel like you're looking at yourself through
like you're looking at yourself through one of those Nokia brick phone cameras
one of those Nokia brick phone cameras that that only has like 144p quality to
that that only has like 144p quality to begin with but this is enough to
begin with but this is enough to separate yourself you need to work on
separate yourself you need to work on this skill eventually you will be able
this skill eventually you will be able to do this with open eyes in the thick
to do this with open eyes in the thick of some serious pain resistance or
of some serious pain resistance or negative emotion and you want to try
negative emotion and you want to try giving it a go like we did with the
giving it a go like we did with the exercise earlier um you know go for like
exercise earlier um you know go for like a run hold a plank get into a squat
a run hold a plank get into a squat position and like third person yourself
position and like third person yourself out and watch you know if you're
out and watch you know if you're screwing up your face in the pain watch
screwing up your face in the pain watch that it sounds weird and it is weird
that it sounds weird and it is weird this is not a conventional thing to do
this is not a conventional thing to do but the General's perspective is an
but the General's perspective is an incredible skill to have because being
incredible skill to have because being able to third person yourself allows you
able to third person yourself allows you to separate yourself from yourself and
to separate yourself from yourself and it's kind of like if you if you look at
it's kind of like if you if you look at an athlete on the TV running and they're
an athlete on the TV running and they're in pain you can see they're in pain but
in pain you can see they're in pain but you don't feel it which means it doesn't
you don't feel it which means it doesn't affect you which means the athlete is
affect you which means the athlete is just sitting in it it sounds strange but
just sitting in it it sounds strange but just give it a go it's a great skill to
just give it a go it's a great skill to have and I use it a lot and so next time
have and I use it a lot and so next time your body starts throwing fists take
your body starts throwing fists take yourself to the General's perspective
yourself to the General's perspective and from that view order the body to do
and from that view order the body to do more and calm down so if you're like I
more and calm down so if you're like I need to make cold calls I'm panicking
need to make cold calls I'm panicking take yourself out of the third person
take yourself out of the third person and then start to watch your hands dial
and then start to watch your hands dial the phone watch your hand pick the phone
the phone watch your hand pick the phone up and then watch as your mouth speaks
up and then watch as your mouth speaks the words you're not really doing it
the words you're not really doing it you're just allowing yourself to do it
you're just allowing yourself to do it and watching yourself do it it's a great
and watching yourself do it it's a great skill to have and it works really well
skill to have and it works really well that's the everything for this video
that's the everything for this video that is trial by fire the main thing to
that is trial by fire the main thing to do right now is action as much action as
do right now is action as much action as humanly possible go and do the work find
humanly possible go and do the work find find the thing that you need to do that
find the thing that you need to do that you're feeling resistance to that even
you're feeling resistance to that even by me suggesting you should do it makes
by me suggesting you should do it makes you feel sick to the stomach go and do
you feel sick to the stomach go and do it do it now don't put it off don't
it do it now don't put it off don't listen to anything in your mind telling
listen to anything in your mind telling you you should do it later I don't care
you you should do it later I don't care what doubts you have I don't care how
what doubts you have I don't care how you feel I don't like your emotional
you feel I don't like your emotional like I said before your emotional
like I said before your emotional situation and state is not of the
situation and state is not of the universe's concern it doesn't matter how
universe's concern it doesn't matter how you feel what matters is that you do it
you feel what matters is that you do it so cold calls cold emails the the
so cold calls cold emails the the whatever you can conjure up to be the
whatever you can conjure up to be the most painful to getting you what you
most painful to getting you what you want right now is what you should go and
want right now is what you should go and do right now and when you do five of
do right now and when you do five of them or 10 of them or 20 of them if you
them or 10 of them or 20 of them if you still feel pain do 100 and just keep
still feel pain do 100 and just keep doing it make make it a habit every day
doing it make make it a habit every day every time you feel resistance in any
every time you feel resistance in any form go and do the work do the thing
form go and do the work do the thing that you know you need to do to get the
that you know you need to do to get the result you want so once again this is
result you want so once again this is all the resistance you're going to have
all the resistance you're going to have to watch this video multiple times by
to watch this video multiple times by the way anytime any of these ones crops
the way anytime any of these ones crops up anytime you feel comfortable anytime
up anytime you feel comfortable anytime you feel like you need to learn
you feel like you need to learn something before you do it any of these
something before you do it any of these things go and do like cold calls or Cod
things go and do like cold calls or Cod emails or anytime you're doing anything
emails or anytime you're doing anything just start taking action and I promise
just start taking action and I promise PR it's the best and most effective way
PR it's the best and most effective way of doing it and this is like just the
of doing it and this is like just the big key so that is trial by fire do the
big key so that is trial by fire do the work face the pain love the resistance
work face the pain love the resistance and you will get what you want and just
and you will get what you want and just remember train yourself to meet
remember train yourself to meet resistance with the work so every time
resistance with the work so every time you feel a doubt every time you feel an
you feel a doubt every time you feel an anxiety towards your work every time you
anxiety towards your work every time you catch a self procrastinating become
catch a self procrastinating become become hyper aware of resistance and
become hyper aware of resistance and every time it shows its head go and do
every time it shows its head go and do the work right pick an action like
the work right pick an action like sending cold messages making cold calls
sending cold messages making cold calls sending cold emails or something pick an
sending cold emails or something pick an action that's actually going to help you
action that's actually going to help you get clients and grow or the thing that
get clients and grow or the thing that you need to do and every time every
you need to do and every time every single time you notice the doubt or the
single time you notice the doubt or the fear or the Comfort every time that
fear or the Comfort every time that comes into play and you notice it go and
comes into play and you notice it go and take the action that basically creates
take the action that basically creates the pain because it's the easiest and
the pain because it's the easiest and fastest way genuinely like if I leave
fastest way genuinely like if I leave you if you take one thing away from from
you if you take one thing away from from this module specific spefically that's
this module specific spefically that's the action item just become aware of
the action item just become aware of every time you feel resistance and every
every time you feel resistance and every time you feel it go and do the work so
time you feel it go and do the work so if you've just sent 10 cold messages and
if you've just sent 10 cold messages and you start worrying about whether
you start worrying about whether anyone's going to reply open up your
anyone's going to reply open up your phone and send 10 more or if you sent
phone and send 10 more or if you sent cold emails yesterday and this morning
cold emails yesterday and this morning you're like I don't want to send cold
you're like I don't want to send cold emails don't wait until later just do it
emails don't wait until later just do it now and genuinely it's the best thing
now and genuinely it's the best thing that ever like the best strategy that I
that ever like the best strategy that I ever developed for doing the work and
ever developed for doing the work and growing myself and getting out of my
growing myself and getting out of my situation every time resistance showed
situation every time resistance showed its face I trained my body to meet
its face I trained my body to meet resist resistance with work you can
resist resistance with work you can either meet resistance with compliance
either meet resistance with compliance or
or work pick
work pick wisely I'll see you in the next video
wisely I'll see you in the next video thanks for
thanks for [Music]
[Music] watching hey everyone it's Charlie
watching hey everyone it's Charlie Morgan here and in this video I'm going
Morgan here and in this video I'm going to walk you through the productivity
to walk you through the productivity routine that took me from0 to 10K a
routine that took me from0 to 10K a month and I'm also going to walk you
month and I'm also going to walk you through how I manage my time and how I
through how I manage my time and how I stay productive to the point where I've
stay productive to the point where I've now made nearly $20 million with an
now made nearly $20 million with an online business so I'm going to walk you
online business so I'm going to walk you through my calendar my time man
through my calendar my time man management my productivity system and
management my productivity system and just reveal everything so you can just
just reveal everything so you can just basically copy it and make a bunch of
basically copy it and make a bunch of money let's get into it all right so
money let's get into it all right so what you're looking at here is the
what you're looking at here is the routine that I followed near enough to
routine that I followed near enough to go from zero to 10K a month 8K a month
go from zero to 10K a month 8K a month give or take um basically the first step
give or take um basically the first step to becoming productive so you can make a
to becoming productive so you can make a ton of money is structuring a routine
ton of money is structuring a routine right so what you want to do is open up
right so what you want to do is open up a Google doc or some notes or something
a Google doc or some notes or something and just basically build a routine um
and just basically build a routine um from when you wake up to when you go to
from when you wake up to when you go to sleep and list everything that you want
sleep and list everything that you want to do all day every day success is about
to do all day every day success is about repetition of action and it's just
repetition of action and it's just finding actions that drive results and
finding actions that drive results and repeating them for like 5 years and then
repeating them for like 5 years and then you basically become a millionaire
you basically become a millionaire literally trust me that's how I did it
literally trust me that's how I did it so I got upit 75 this is what I did to
so I got upit 75 this is what I did to get to 10K a month by the way go gym do
get to 10K a month by the way go gym do a workout and then I'd eat like some
a workout and then I'd eat like some protein shake or something meditate
protein shake or something meditate Alchemy self um trackers so I've got my
Alchemy self um trackers so I've got my health trackers meditation trackers
health trackers meditation trackers called my business partner and then
called my business partner and then basically it was just Outreach um so
basically it was just Outreach um so literally all I did for like the first
literally all I did for like the first like couple of years in business was
like couple of years in business was basically just to um Outreach so like
basically just to um Outreach so like cold calls um looms cold DMS met replies
cold calls um looms cold DMS met replies Etc and basically what I did is I
Etc and basically what I did is I actually created these um daily
actually created these um daily workflows myself um and if you're
workflows myself um and if you're wondering what that looked like it
wondering what that looked like it looked like this so this is what I did
looked like this so this is what I did right this actually literally was one of
right this actually literally was one of my routines right one of my workflows so
my routines right one of my workflows so what you want to try and do is systemize
what you want to try and do is systemize your life right systemize your time what
your life right systemize your time what I mean by that is is create these
I mean by that is is create these documents that allow you to consistently
documents that allow you to consistently repeatedly predictably repeat behavior
repeatedly predictably repeat behavior that drives results through the company
that drives results through the company and drives value through the company so
and drives value through the company so this is one example this was my morning
this is one example this was my morning routine for like two years basically um
routine for like two years basically um i' My Health Data first thing obviously
i' My Health Data first thing obviously um for my a ring right but then
um for my a ring right but then basically I this is what I was doing
basically I this is what I was doing with my loom system right so what you
with my loom system right so what you want to do is just isolate the actions
want to do is just isolate the actions that you know you need to do put them in
that you know you need to do put them in a linear order step by step and then
a linear order step by step and then just do them wake up every day and just
just do them wake up every day and just do them it's really not that complicated
do them it's really not that complicated um so I'd start by logging my Prospect
um so I'd start by logging my Prospect um doing my data checking slack checking
um doing my data checking slack checking email replying to any prospects that
email replying to any prospects that were engaged in my cold emails this was
were engaged in my cold emails this was my cold email routine right you can
my cold email routine right you can pause it to check it out if you want to
pause it to check it out if you want to then in the afternoon for 5 minutes I
then in the afternoon for 5 minutes I just do this and in the evening for 30
just do this and in the evening for 30 minutes I would do this so you can pause
minutes I would do this so you can pause if you want to see exactly what I did
if you want to see exactly what I did this is literally what got me to like
this is literally what got me to like 10K a month even 100K a month I think
10K a month even 100K a month I think kind I just did the same thing um so
kind I just did the same thing um so yeah build a routine man like just
yeah build a routine man like just structure when you're going to do
structure when you're going to do certain things um pretty simple now the
certain things um pretty simple now the other cool thing that you can do with
other cool thing that you can do with your time is um structuring out your
your time is um structuring out your Google calendar so this is what I
Google calendar so this is what I basically did I've been doing this now
basically did I've been doing this now for like 5 years um where essentially
for like 5 years um where essentially what you want to do is you want to
what you want to do is you want to configure your Google calendar so it
configure your Google calendar so it looks something like this where your
looks something like this where your scheduling in your sleep you're
scheduling in your sleep you're scheduling in like your routines like
scheduling in like your routines like for example here I've got like waking up
for example here I've got like waking up gym um hot sauna cold shower whatever
gym um hot sauna cold shower whatever meditation I've got my the same call I
meditation I've got my the same call I have with my business partner like every
have with my business partner like every single day I have a call at 10: a.m.
single day I have a call at 10: a.m. with my business partner we've done that
with my business partner we've done that for like 5 years um I eat at 1:00 um I
for like 5 years um I eat at 1:00 um I eat dinner at like 17:30 I plan tomorrow
eat dinner at like 17:30 I plan tomorrow today at 202000 so you can see like I've
today at 202000 so you can see like I've got all my meeting scheduled in here
got all my meeting scheduled in here like it's just consistent if I go to the
like it's just consistent if I go to the next week you can see repeats and it
next week you can see repeats and it repeats and it repeats like I just do
repeats and it repeats like I just do the same thing oh bless Carrie it's a
the same thing oh bless Carrie it's a birthday on this day I just do the same
birthday on this day I just do the same thing like every day right and so
thing like every day right and so essentially what this allows me to do is
essentially what this allows me to do is have consistency through my behavior um
have consistency through my behavior um and so you can sort of see what this is
and so you can sort of see what this is like but this is just cool because now
like but this is just cool because now all of the white space I have here um
all of the white space I have here um this is for like my to-do list so this
this is for like my to-do list so this is where like I can make YouTube videos
is where like I can make YouTube videos or I can make program content or I can
or I can make program content or I can hire people or make decisions or build
hire people or make decisions or build things for the company right so that's
things for the company right so that's how I structure my routine well this is
how I structure my routine well this is at least my routine that got me to 10K a
at least my routine that got me to 10K a month um this was one of the workflows
month um this was one of the workflows that I just found in my Google Drive um
that I just found in my Google Drive um for my cold email system that got me to
for my cold email system that got me to like 10K a month and then this is my
like 10K a month and then this is my calendar I've had my calendar structure
calendar I've had my calendar structure love this forever so what you can do in
love this forever so what you can do in Google Calendar is once you create an
Google Calendar is once you create an event you want to set it to recur so if
event you want to set it to recur so if you just come to this setting here you
you just come to this setting here you can set it to recur like every day or
can set it to recur like every day or every weekday so you'll notice for
every weekday so you'll notice for example like it's just the same like
example like it's just the same like every single week no matter what right
every single week no matter what right it just recurs and that's basically
it just recurs and that's basically because um you can set Google Calendar
because um you can set Google Calendar out to recur so pretty simple so the
out to recur so pretty simple so the next thing I want to show you is pretty
next thing I want to show you is pretty cool this is something I built a few
cool this is something I built a few years ago um a lot of my clients have
years ago um a lot of my clients have used this um to to grow the businesses
used this um to to grow the businesses um this is the Imperium daily planner
um this is the Imperium daily planner this is basically what I use to manage
this is basically what I use to manage my time I have one of these that I use
my time I have one of these that I use every single day proof in point I
every single day proof in point I actually have them printed out here um
actually have them printed out here um you'll be able to find this linked into
you'll be able to find this linked into the description of this video if you
the description of this video if you want it won't be behind a pay wall or
want it won't be behind a pay wall or some asking for email thing so don't
some asking for email thing so don't worry you can just have it for free um
worry you can just have it for free um but essentially what this is is it's a
but essentially what this is is it's a it's a it's a planner and every day you
it's a it's a planner and every day you want to basically do what I did here
want to basically do what I did here which is planned tomorrow today so 8:00
which is planned tomorrow today so 8:00 p.m. every day I start work at 10:00
p.m. every day I start work at 10:00 a.m. I finish work at 8:00 p.m. usually
a.m. I finish work at 8:00 p.m. usually goes longer than that to be honest but I
goes longer than that to be honest but I just try and behave myself and not work
just try and behave myself and not work too much um but every day I sit down and
too much um but every day I sit down and I plan tomorrow today so I sit down at
I plan tomorrow today so I sit down at the end of each day with my daily
the end of each day with my daily planner that I've already filled out
planner that I've already filled out from yesterday and I take off the to-do
from yesterday and I take off the to-do list items that I've done um I ask
list items that I've done um I ask myself how I could improve I list any
myself how I could improve I list any distractions that I had and also list
distractions that I had and also list down how many calls we booked and how
down how many calls we booked and how many calls we conducted as a business so
many calls we conducted as a business so really what this tracker does is it f
really what this tracker does is it f FES you because at the end of every day
FES you because at the end of every day you're going to come in here you're
you're going to come in here you're going to put the date for tomorrow and
going to put the date for tomorrow and then you're going to list out in half an
then you're going to list out in half an hour increments exactly what you're
hour increments exactly what you're going to do tomorrow so for example if
going to do tomorrow so for example if you have something big on your to-do
you have something big on your to-do list in your productivity inventory here
list in your productivity inventory here um like for example make a YouTube video
um like for example make a YouTube video right um well then that that action
right um well then that that action itself that big action has lots of micro
itself that big action has lots of micro actions that if' completed make up the
actions that if' completed make up the whole so for example I could make on my
whole so for example I could make on my to-do list make a YouTube video about my
to-do list make a YouTube video about my productivity routine and I could spend
productivity routine and I could spend the first half an hour of my day finding
the first half an hour of my day finding all of my old trackers and figuring my
all of my old trackers and figuring my calendar to show you what it looks like
calendar to show you what it looks like right and that's just one action instead
right and that's just one action instead of the macro action so every day come in
of the macro action so every day come in here end of the day fill out what you're
here end of the day fill out what you're going to do exactly tomorrow in order
going to do exactly tomorrow in order and then the next day you come and you
and then the next day you come and you audit your day and what this does is it
audit your day and what this does is it makes you aware of your behavior and
makes you aware of your behavior and I've been doing this every day for five
I've been doing this every day for five years well not five years like three
years well not five years like three years now um conveniently is maybe tens
years now um conveniently is maybe tens of millions of dollars right literally
of millions of dollars right literally so end of every day you log in how many
so end of every day you log in how many hours you've done on the day you also
hours you've done on the day you also log in your focus and your output so
log in your focus and your output so these will be representative as
these will be representative as percentages so for example if you feel
percentages so for example if you feel like you performed it maybe half of what
like you performed it maybe half of what you could have done you'd put 50% and if
you could have done you'd put 50% and if you feel like your focus was maybe like
you feel like your focus was maybe like a third of what it could have been which
a third of what it could have been which it probably almost always is you put 30%
it probably almost always is you put 30% to find your rating for your day what
to find your rating for your day what you do is you add these two together and
you do is you add these two together and divide it by the number of the the whole
divide it by the number of the the whole to define the mean average of your the
to define the mean average of your the rating of your day you add the focus and
rating of your day you add the focus and the output you divide it by two and that
the output you divide it by two and that gives you a rating what you can then do
gives you a rating what you can then do is build a spreadsheet that tracks the
is build a spreadsheet that tracks the ratings and tracks the focuses and the
ratings and tracks the focuses and the outputs and the hours so you can
outputs and the hours so you can actually track how well working it's
actually track how well working it's pretty cool I've been doing it for a
pretty cool I've been doing it for a long time and it's made me a ton of
long time and it's made me a ton of money so yeah you can come in here and
money so yeah you can come in here and you put it in basically you can maybe
you put it in basically you can maybe you want to restructure it if you want
you want to restructure it if you want to if you want to make a copy you just
to if you want to make a copy you just go file and make a copy um but I just
go file and make a copy um but I just print it off and then at the end of each
print it off and then at the end of each day you take off your to-do list um you
day you take off your to-do list um you also work about how you'd improve so if
also work about how you'd improve so if like you ate a bunch of bad food or you
like you ate a bunch of bad food or you know you got you got went on your phone
know you got you got went on your phone or something whatever and then cool
or something whatever and then cool booked and cool conducted is this is the
booked and cool conducted is this is the main thing for any business at least in
main thing for any business at least in this online space if you're selling
this online space if you're selling something High ticket it's how many
something High ticket it's how many sales courses I I book today and how
sales courses I I book today and how many sales calls that I conduct today
many sales calls that I conduct today this is these are the only two questions
this is these are the only two questions you have to ask yourself to actually get
you have to ask yourself to actually get anywhere close to your goal so every day
anywhere close to your goal so every day I literally log how many calls we book
I literally log how many calls we book and conduct I don't do this so much
and conduct I don't do this so much anymore because we book like a thousand
anymore because we book like a thousand calls a month and we have like nine reps
calls a month and we have like nine reps so it's just kind of chaotic to track it
so it's just kind of chaotic to track it and I know that it's fine because we've
and I know that it's fine because we've got other people looking after it
got other people looking after it distractions as well I would just tally
distractions as well I would just tally how many major distractions I had like
how many major distractions I had like this um and you kind of want to get to
this um and you kind of want to get to the point where you don't have many
the point where you don't have many distractions pretty simple last thing is
distractions pretty simple last thing is the war map this is my um this is my
the war map this is my um this is my like this is a this is a thing it's a
like this is a this is a thing it's a beast I have to give credit to Sam ens
beast I have to give credit to Sam ens for this because Sam ens actually
for this because Sam ens actually created the W map it's not my brainchild
created the W map it's not my brainchild unfortunately so thank you Sam for the W
unfortunately so thank you Sam for the W map um I've been using this for like
map um I've been using this for like four five years once again I use this
four five years once again I use this every day you can see here actually in
every day you can see here actually in my um bookmarks I've got my 24 W map and
my um bookmarks I've got my 24 W map and my routine here so I still use these
my routine here so I still use these things right I still got my calendar
things right I still got my calendar here as well um but essentially what
here as well um but essentially what this is is this is basically a
this is is this is basically a productivity machine it's a calendar and
productivity machine it's a calendar and you can see your year in one place fact
you can see your year in one place fact if I just zoom out here it's probably
if I just zoom out here it's probably easier so you can see your year in one
easier so you can see your year in one place you can see your quarters in one
place you can see your quarters in one place and you can also see each month
place and you can also see each month and each day in one place it is
and each day in one place it is brilliant like this thing is fantastic
brilliant like this thing is fantastic so what you do is you create a key with
so what you do is you create a key with different colors like this um and it
different colors like this um and it allows you to track your you know
allows you to track your you know projects and tasks and stuff like that
projects and tasks and stuff like that so obviously today is like the 8th of
so obviously today is like the 8th of March let's just say that like next week
March let's just say that like next week I wanted to work on um I don't know like
I wanted to work on um I don't know like build funnel for book I don't know I
build funnel for book I don't know I have no intentions of writing a book but
have no intentions of writing a book but let's just say build build funnel for um
let's just say build build funnel for um new product right and let's say okay
new product right and let's say okay this is going to take about a week so
this is going to take about a week so what you do is you come in here and you
what you do is you come in here and you basically drag you know a week so you
basically drag you know a week so you know that this week you're working on
know that this week you're working on that funnel and let's then say in the
that funnel and let's then say in the future that you wanted to like um I
future that you wanted to like um I don't know build new Billing System
don't know build new Billing System right and you want to account for new
right and you want to account for new volume blah blah blah so you build new
volume blah blah blah so you build new billing systems but you're not going to
billing systems but you're not going to do that until August well you come in
do that until August well you come in here and you do this or let's say that
here and you do this or let's say that you know you had like um a master mind
you know you had like um a master mind coming up right but you know that's not
coming up right but you know that's not coming up until October what this thing
coming up until October what this thing does is it basically just I mean God
does is it basically just I mean God help God God thanks some ens for this it
help God God thanks some ens for this it basically allows you to see all the big
basically allows you to see all the big things you're doing in the year in one
things you're doing in the year in one place you can just visualize it so I
place you can just visualize it so I have this calendar here to sort of keep
have this calendar here to sort of keep an eye on my routine I have my you know
an eye on my routine I have my you know my morning workflows evening workflows
my morning workflows evening workflows daily workflows and I have my routines
daily workflows and I have my routines to keep an eye on the day but the W map
to keep an eye on the day but the W map is the big hub for everything so what it
is the big hub for everything so what it also allows you to do um once again this
also allows you to do um once again this will be in the description I'm not going
will be in the description I'm not going to try and put this behind an payable or
to try and put this behind an payable or something I'm not that I'm not that
something I'm not that I'm not that desperate for money don't worry um but
desperate for money don't worry um but you can put in what you want to do in
you can put in what you want to do in the quarter as well so mine could be
the quarter as well so mine could be like you know make 10 YouTube videos um
like you know make 10 YouTube videos um you know higher three more sales reps
you know higher three more sales reps like increase price like you put in what
like increase price like you put in what you're going to do in the quarter and
you're going to do in the quarter and then you can track it against the the
then you can track it against the the month what you can then do um actually
month what you can then do um actually need to just this is a live Google doc
need to just this is a live Google doc for clients as well so I just need to
for clients as well so I just need to delete all this um what you can then do
delete all this um what you can then do is you can come into the month and you
is you can come into the month and you can put in exactly what you need to do
can put in exactly what you need to do each day with your objectives for the
each day with your objectives for the month as well but this thing is
month as well but this thing is brilliant like it's honestly it's a
brilliant like it's honestly it's a genius invention so if I came to the 8th
genius invention so if I came to the 8th of March and today I had to do make
of March and today I had to do make productivity make productivity YouTube
productivity make productivity YouTube video right remake you um intro video
video right remake you um intro video for program these are just some things
for program these are just some things that I've done today right
that I've done today right um uh I could also put in here like I
um uh I could also put in here like I don't know you could put in anything
don't know you could put in anything like buy Stakes whatever you need to do
like buy Stakes whatever you need to do right so basically the point of this
right so basically the point of this thing is every day You' you've got your
thing is every day You' you've got your productivity inventory you know what
productivity inventory you know what you're working on through the half an
you're working on through the half an hour intervals as well you come in here
hour intervals as well you come in here at the end of each day you basically
at the end of each day you basically just cross off what you've done and
just cross off what you've done and anything you haven't done you move
anything you haven't done you move forward so you know say for example here
forward so you know say for example here I've got to do um find invoices for SAS
I've got to do um find invoices for SAS for accountant right or like just find
for accountant right or like just find invoices for a software for an
invoices for a software for an accountant but let's say that I haven't
accountant but let's say that I haven't done it so I just bring it forward to
done it so I just bring it forward to the next day and then if I haven't done
the next day and then if I haven't done it this day I bring It Forward to the
it this day I bring It Forward to the next day and it just keeps getting
next day and it just keeps getting brought forward and it just exists until
brought forward and it just exists until I do it and this is really good because
I do it and this is really good because it means that you don't miss things it
it means that you don't miss things it means that you essentially have to do
means that you essentially have to do things that are on this thing otherwise
things that are on this thing otherwise they just hang around and you just come
they just hang around and you just come in here you press command shift X when
in here you press command shift X when you've done something and it crosses it
you've done something and it crosses it off and that basically just allows you
off and that basically just allows you to know what you've done day in day out
to know what you've done day in day out so if you have a really good couple of
so if you have a really good couple of months you can see exactly what you've
months you can see exactly what you've done in that time and also I've got this
done in that time and also I've got this war map like I've got W maps from like 3
war map like I've got W maps from like 3 4 years ago so I can log I can literally
4 years ago so I can log I can literally see every cause and effect every action
see every cause and effect every action I've ever taken to get to eight figures
I've ever taken to get to eight figures so yeah that's how it works
so yeah that's how it works [Music]
[Music] by hey everyone it's Charlie Morgan here
by hey everyone it's Charlie Morgan here and in today's video I'm going to teach
and in today's video I'm going to teach you how to actually Focus how to sit
you how to actually Focus how to sit down and work for 10 to 12 to 14 hours
down and work for 10 to 12 to 14 hours on end every single day without getting
on end every single day without getting burned out or confused or lost or
burned out or confused or lost or distracted or otherwise sidetracked this
distracted or otherwise sidetracked this is a deadly skill to develop and the
is a deadly skill to develop and the reason it's such a deadly skill to
reason it's such a deadly skill to develop and the reason it's going to add
develop and the reason it's going to add so much value to your life and your
so much value to your life and your progress is because no one knows how to
progress is because no one knows how to do it the best places to get advantages
do it the best places to get advantages in business and life and in competition
in business and life and in competition is where everyone else is weak if that
is where everyone else is weak if that makes sense um so you know we can
makes sense um so you know we can understand this from sunzo The Art of
understand this from sunzo The Art of War fight the enemy on unfamiliar
War fight the enemy on unfamiliar territory right and what that basically
territory right and what that basically means is if we're competing with a group
means is if we're competing with a group of people which you are if you know
of people which you are if you know you're a man or a woman in the 21st
you're a man or a woman in the 21st century the the first principle of
century the the first principle of business is competition right um your
business is competition right um your competing with people and what that
competing with people and what that means is you need to understand your
means is you need to understand your competition and understand how to gain a
competition and understand how to gain a huge asymmetric point of Leverage over
huge asymmetric point of Leverage over them which is basically an advantage in
them which is basically an advantage in the form of focus because no one knows
the form of focus because no one knows how to do it it no one knows how to just
how to do it it no one knows how to just sit down and work these days I mean look
sit down and work these days I mean look at yourself man woman you know you've
at yourself man woman you know you've probably already scrolled down to the
probably already scrolled down to the comments of this video and you're
comments of this video and you're fighting the urge to scroll down again
fighting the urge to scroll down again you've already checked out the sidebar
you've already checked out the sidebar of this video to see what you're going
of this video to see what you're going to click on next your phone's within
to click on next your phone's within Arms Reach with notifications on buzzing
Arms Reach with notifications on buzzing at you you you've got music playing or
at you you you've got music playing or you know people like your life is just
you know people like your life is just nuts you know it's not normal it's
nuts you know it's not normal it's insane you probably can't even go to the
insane you probably can't even go to the toilet without taking your phone with
toilet without taking your phone with you you probably can't drive for 5
you you probably can't drive for 5 minutes without listening to music you
minutes without listening to music you probably can't even work out without
probably can't even work out without being on your phone or texting someone
being on your phone or texting someone you probably can't even sit down and
you probably can't even sit down and read a book you try try and sit down
read a book you try try and sit down right now and read a page of a book for
right now and read a page of a book for crying out loud like we have lost the
crying out loud like we have lost the ability to concentrate and maintain a
ability to concentrate and maintain a singular point of of focal attention
singular point of of focal attention using our five senses on one thing and
using our five senses on one thing and if you can regain the skill and learn
if you can regain the skill and learn how to do that then you can end up
how to do that then you can end up making a lot of money and making huge
making a lot of money and making huge levels of progress in your life and in
levels of progress in your life and in your business so you can have the life
your business so you can have the life that you want and ultimately Achieve
that you want and ultimately Achieve Financial Freedom Financial Freedom is
Financial Freedom Financial Freedom is near enough impossible to achieve
near enough impossible to achieve without focus and so today I'm actually
without focus and so today I'm actually going to walk you through five things
going to walk you through five things that you can do that no one's probably
that you can do that no one's probably told you to do before right that are new
told you to do before right that are new and that you can actually use it's not
and that you can actually use it's not about the Pomodoro Technique or it's not
about the Pomodoro Technique or it's not about like chunking it's not about like
about like chunking it's not about like all these productivity hacks and the
all these productivity hacks and the things that you find in these books it's
things that you find in these books it's not about habits there's five things
not about habits there's five things that I've learned to do and those five
that I've learned to do and those five things have made me a multi-millionaire
things have made me a multi-millionaire by the age of 25 and I can tell you that
by the age of 25 and I can tell you that all of the other successful people that
all of the other successful people that I know do these five things and if you
I know do these five things and if you follow them and learn them you're going
follow them and learn them you're going to make a lot of money um to
to make a lot of money um to contextualize this and to actually give
contextualize this and to actually give you some idea as to the fact that I know
you some idea as to the fact that I know what I'm talking about um this is how
what I'm talking about um this is how much money I made yesterday this is one
much money I made yesterday this is one of my phones um I don't know if you can
of my phones um I don't know if you can see that there but every day if you have
see that there but every day if you have stripe on your phone it will send you a
stripe on your phone it will send you a notification of how much you made
notification of how much you made yesterday so you can see in my
yesterday so you can see in my notification center um that's there I
notification center um that's there I think yesterday we made about 25 23
think yesterday we made about 25 23 24,000 so like I don't know $28,000 or
24,000 so like I don't know $28,000 or something um and that's a pretty regular
something um and that's a pretty regular occurrence you know so that's what's
occurrence you know so that's what's possible when you learn how to actually
possible when you learn how to actually pay attention and concentrate um so
pay attention and concentrate um so let's get into it so I've got some
let's get into it so I've got some points on this phone um that I'm going
points on this phone um that I'm going to ironically use to run you through
to ironically use to run you through this video um but if you learn to do
this video um but if you learn to do this you will just completely destroy
this you will just completely destroy everyone so let's actually start by
everyone so let's actually start by understanding what Focus actually is
understanding what Focus actually is like what are we dealing with here right
like what are we dealing with here right I'm just going to bring this whiteboard
I'm just going to bring this whiteboard here and I'll bring this there we go
here and I'll bring this there we go okay right so what is this thing you
okay right so what is this thing you know what actually is focus well focus
know what actually is focus well focus is basically it might seem intuitive and
is basically it might seem intuitive and it might seem to understand but if You
it might seem to understand but if You observe it focus is simply not being
observe it focus is simply not being distracted right so if you're trying to
distracted right so if you're trying to learn how to focus instead of trying to
learn how to focus instead of trying to learn how to just concentrate or put all
learn how to just concentrate or put all of your attention and cognitive
of your attention and cognitive conscious awareness onto one thing just
conscious awareness onto one thing just try to not be distracted because often
try to not be distracted because often the easiest way to achieve something is
the easiest way to achieve something is through its opposite right and that's
through its opposite right and that's called inversion it's a pretty handy
called inversion it's a pretty handy mental model that a lot of billionaires
mental model that a lot of billionaires and successful people that I know use um
and successful people that I know use um so we can achieve Focus through a lack
so we can achieve Focus through a lack of distraction but we'll get there in a
of distraction but we'll get there in a second right for now I want to stay
second right for now I want to stay focused ironically and walk you through
focused ironically and walk you through something so focus is basically a force
something so focus is basically a force multiplier for your work right um and a
multiplier for your work right um and a force multiplier is simply like an
force multiplier is simply like an exponent and of course my whiteboard
exponent and of course my whiteboard Pen's going to give up now
Pen's going to give up now right so focus is essentially a force
right so focus is essentially a force multiplier and what this means is it
multiplier and what this means is it basically acts as an exponent or a
basically acts as an exponent or a multiplier to a variable right and so if
multiplier to a variable right and so if you say for example
if you do um one hour of work right and this is you over here doing an hour of
this is you over here doing an hour of work right and if I do one hour of
work right and if I do one hour of work
work right we are going to have varying
right we are going to have varying levels of productivity so let's say for
levels of productivity so let's say for example that in 1 hour you know we both
example that in 1 hour you know we both get set the same task and it might be
get set the same task and it might be the case that I complete it 10 times
the case that I complete it 10 times over in 1 hour and you only complete it
over in 1 hour and you only complete it once or let's say we get given a book to
once or let's say we get given a book to read right right it might be the case
read right right it might be the case that in 1 hour you can only read 20
that in 1 hour you can only read 20 pages and I might be able to read 100
pages and I might be able to read 100 pages right the the thing is the thing
pages right the the thing is the thing that people don't understand here about
that people don't understand here about work is everyone thinks it's about how
work is everyone thinks it's about how many hours you put in like everyone's
many hours you put in like everyone's all about 10,000 hours and I work 12
all about 10,000 hours and I work 12 hours a day I work seven days a week you
hours a day I work seven days a week you know it doesn't really matter because
know it doesn't really matter because what we can observe here is different
what we can observe here is different results this person if I give you the
results this person if I give you the example of person one here if this is
example of person one here if this is person one person two if if you're both
person one person two if if you're both given a book to read right and this
given a book to read right and this person read reads 20 pages in 1 hour and
person read reads 20 pages in 1 hour and this person reads 40 pages in 1 hour
this person reads 40 pages in 1 hour well this person's done two times as
well this person's done two times as much work right well how can this be
much work right well how can this be because they've both had the same amount
because they've both had the same amount of time allocated and allotted to this
of time allocated and allotted to this activity so how can this person have
activity so how can this person have done twice the work as this person and
done twice the work as this person and it can get even more extreme than this
it can get even more extreme than this because we could have this person over
because we could have this person over here person three and they could read
here person three and they could read like a 100
like a 100 Pages which is a 5x
Pages which is a 5x multiplier and you know what's the
multiplier and you know what's the difference they've all got the same
difference they've all got the same amount of time well the
difference this whiteboard I'm going to have to buy a new one CU this is an
have to buy a new one CU this is an absolute nightmare to use I'm afraid um
absolute nightmare to use I'm afraid um but the difference is the level of focus
but the difference is the level of focus they have right so the point I'm trying
they have right so the point I'm trying to make here is you have 24 hours in the
to make here is you have 24 hours in the day right you know eight of those hours
day right you know eight of those hours you're going to be sleeping and four of
you're going to be sleeping and four of those hours you're going to be attending
those hours you're going to be attending what I'm just going to call biological
what I'm just going to call biological imperatives right you know you're eating
imperatives right you know you're eating you're socializing you're doing things
you're socializing you're doing things that basically keep you sane in fact we
that basically keep you sane in fact we could even extend this to probably 6
could even extend this to probably 6 hours because you know I'd count a
hours because you know I'd count a biological imperative As relaxing or
biological imperative As relaxing or socializing or talking to people or you
socializing or talking to people or you know doing whatever you need to do to
know doing whatever you need to do to just make sure that your brain doesn't
just make sure that your brain doesn't go HeyWire right so really what this
go HeyWire right so really what this means is if we have eight and six um you
means is if we have eight and six um you know well that's not 12 that's that's
know well that's not 12 that's that's definitely not 12 but if we take these
definitely not 12 but if we take these 14 hours these are 14 hours that we
14 hours these are 14 hours that we cannot really do anything in right to to
cannot really do anything in right to to stay to sleep well and be a healthy
stay to sleep well and be a healthy human we probably need to spend about 14
human we probably need to spend about 14 hours a day doing that right so what
hours a day doing that right so what this means is we are left after our
this means is we are left after our biological imperatives we're left with
biological imperatives we're left with 10
10 hours really and and how you use those
hours really and and how you use those 10 hours determines the quality of your
10 hours determines the quality of your life and this is 10 hours to essentially
life and this is 10 hours to essentially work on a business right to make money
work on a business right to make money and life basically is all about how much
and life basically is all about how much you get out of these 10 hours and if you
you get out of these 10 hours and if you want to learn how to get the most out of
want to learn how to get the most out of the small amount of time that you've
the small amount of time that you've been given on this planet well you need
been given on this planet well you need to learn how to focus right it's so
to learn how to focus right it's so important because we all have the same
important because we all have the same amount of time in the day right we all
amount of time in the day right we all have the same like clock we all get 24
have the same like clock we all get 24 hours we all probably get about 10 hours
hours we all probably get about 10 hours to do what we really want to do with
to do what we really want to do with working and stuff like that so how is it
working and stuff like that so how is it that some people are dead broke and
that some people are dead broke and can't even read a page of a book without
can't even read a page of a book without you know getting distracted and having
you know getting distracted and having to go to a dirty website but there's
to go to a dirty website but there's some people who are like billionaires
some people who are like billionaires and can read a whole book in one sitting
and can read a whole book in one sitting without without even thinking or
without without even thinking or blinking right well it's all about Focus
blinking right well it's all about Focus so the point I'm trying to make
so the point I'm trying to make here is focus is a force multiplier so
here is focus is a force multiplier so if we think about this like a graph
if we think about this like a graph right so here we have
right so here we have unit of
unit of productivity like this here we have
productivity like this here we have focus and here we have hour so let's let
focus and here we have hour so let's let just say let's just put this as time
just say let's just put this as time right so we have a unit of focus we have
right so we have a unit of focus we have a unit of time and we have a unit of of
a unit of time and we have a unit of of production or you know a unit of
production or you know a unit of productivity which is you're actually
productivity which is you're actually getting stuff done so let's say we've
getting stuff done so let's say we've got this person here person one person
got this person here person one person two and person three 3 2 1 right and we
two and person three 3 2 1 right and we want to measure how productive they're
want to measure how productive they're actually being like how many units of
actually being like how many units of productivity they're producing right so
productivity they're producing right so let's say we're all giving them the same
let's say we're all giving them the same amount of time you know they all get um
amount of time you know they all get um let's just say I don't know to keep it
let's just say I don't know to keep it simple they all get you know 10 units of
simple they all get you know 10 units of time right this is the 10 hours
time right this is the 10 hours essentially right but the thing is is
essentially right but the thing is is they need to learn to focus so if person
they need to learn to focus so if person number one only has two units of focus
number one only has two units of focus and person number two only has four
and person number two only has four units of focus but person number three
units of focus but person number three has nine units of Focus right well
has nine units of Focus right well what's going to happen because most
what's going to happen because most people when they're thinking about
people when they're thinking about success and work and building a business
success and work and building a business they just think about how much time
they just think about how much time they've got to do it but they forget
they've got to do it but they forget about the force multiplier which is the
about the force multiplier which is the thing that really matters because what
thing that really matters because what starts to happen here is like if if you
starts to happen here is like if if you take someone here who has um 10 units of
take someone here who has um 10 units of time and two units of focus then they're
time and two units of focus then they're going to have 20 units of productivity
going to have 20 units of productivity right but you can become really
right but you can become really efficient with this because another way
efficient with this because another way to achieve 20 units of productivity is
to achieve 20 units of productivity is if you had half the time
if you had half the time five right if you have half the time if
five right if you have half the time if you only have five units of time but you
you only have five units of time but you have doubled the Focus right we go from
have doubled the Focus right we go from two to four then you achieve the same
two to four then you achieve the same result so this is the point right you
result so this is the point right you can spend less time making more progress
can spend less time making more progress or the same level of progress if you
or the same level of progress if you just have more Focus so focus is like
just have more Focus so focus is like the most important thing to time people
the most important thing to time people don't understand time people don't
don't understand time people don't really get how it works and that's okay
really get how it works and that's okay but focus is the the main thing so going
but focus is the the main thing so going back to my example here right 10 units
back to my example here right 10 units of time two units of focus this person
of time two units of focus this person is going to have 20 units of
is going to have 20 units of productivity right and this person here
productivity right and this person here 10 units of time four units of focus
10 units of time four units of focus well they're going to have 40 units of
well they're going to have 40 units of productivity right person three has 10
productivity right person three has 10 units of time and nine units of focus
units of time and nine units of focus well they're going to have 90 units of
well they're going to have 90 units of productivity right this person here is
productivity right this person here is five times more likely to make progress
five times more likely to make progress than this person up here so who do you
than this person up here so who do you think is going to win and who do you
think is going to win and who do you think is going to lose right they're all
think is going to lose right they're all working 10 hours but their work isn't
working 10 hours but their work isn't equal not all people work equally right
equal not all people work equally right and what I mean by that is some people
and what I mean by that is some people are able to get way more out of the
are able to get way more out of the hours they're given than other people
hours they're given than other people and that's purely dependent on their
and that's purely dependent on their ability to concentrate and just do one
ability to concentrate and just do one thing Focus if we Define it is simply
thing Focus if we Define it is simply the act of doing one thing at a time
the act of doing one thing at a time it's being able to hold you know however
it's being able to hold you know however many billions of neurons you have in
many billions of neurons you have in your brain and dedicate every single one
your brain and dedicate every single one of them to one thing and when you do
of them to one thing and when you do that you do it really well for example
that you do it really well for example this video could be an hour long right
this video could be an hour long right and for me to make this video is going
and for me to make this video is going to take me an hour because I'm focused I
to take me an hour because I'm focused I haven't got any notifications on I'm not
haven't got any notifications on I'm not getting distracted and it's just that
getting distracted and it's just that but for a lot of people to sit down and
but for a lot of people to sit down and make a 1 hour video they're going to
make a 1 hour video they're going to procrastinate and take ages to sort of
procrastinate and take ages to sort of set it all up and procrastinate then
set it all up and procrastinate then they've got to write a script and
they've got to write a script and they've got to like you know edit it and
they've got to like you know edit it and do all this stuff I'm just going to
do all this stuff I'm just going to focus and just focus on the thing which
focus and just focus on the thing which is just producing content that you like
is just producing content that you like right so this is why Focus is so
right so this is why Focus is so important because you are up against
important because you are up against other people you are competing with
other people you are competing with people and you cannot really compete on
people and you cannot really compete on time it's impossible to get more time
time it's impossible to get more time you can optimize your time so for
you can optimize your time so for example instead of going to the gym you
example instead of going to the gym you just go for a run because then you don't
just go for a run because then you don't have to drive to the gym and you might
have to drive to the gym and you might save half an hour a day which is like
save half an hour a day which is like you know 800 hours a year or something
you know 800 hours a year or something crazy like that right so you you can
crazy like that right so you you can slightly get more time but not really
slightly get more time but not really you can't really compete on time the
you can't really compete on time the advantage and the leverage and a
advantage and the leverage and a asymmetry of competition you know of
asymmetry of competition you know of beating your competition the you can get
beating your competition the you can get in this category is not that significant
in this category is not that significant but this one here is huge because if
but this one here is huge because if you're up against someone and they have
you're up against someone and they have one unit of focus and you have two now
one unit of focus and you have two now you are twice as likely to beat them
you are twice as likely to beat them right so let's actually start getting
right so let's actually start getting into some practical advice on how to
into some practical advice on how to achieve this and how you can actually
achieve this and how you can actually Focus to make more money and more
Focus to make more money and more progress and basically just destroy
progress and basically just destroy everyone in your wake okay so we're
everyone in your wake okay so we're going to start with a real simple um a
going to start with a real simple um a real simple point um and that first one
real simple point um and that first one is actually your
is actually your diet right now I'm going to give you
diet right now I'm going to give you five pieces of information here um I'm
five pieces of information here um I'm going to do them in no order um I'm not
going to do them in no order um I'm not going to tell you that I'm going to save
going to tell you that I'm going to save the most important one to the end just
the most important one to the end just to keep you around on this video I'd
to keep you around on this video I'd like to think that if you're learning
like to think that if you're learning about Focus you actually have the
about Focus you actually have the ability to just sit and sit and just
ability to just sit and sit and just watch a video for crying out loud
watch a video for crying out loud without having to click off so I don't
without having to click off so I don't really feel the need for YouTube
really feel the need for YouTube retention strategies here so we're going
retention strategies here so we're going to go through diet and then we're going
to go through diet and then we're going to go through a bunch of other pieces of
to go through a bunch of other pieces of like device that you can find so diet is
like device that you can find so diet is a simple one right um and it really all
a simple one right um and it really all revolves around carbs carbohydrates um
revolves around carbs carbohydrates um in fact
in fact like one thing that really helped with
like one thing that really helped with my focus right is I I do intermittent
my focus right is I I do intermittent fasting so I usually don't eat until
fasting so I usually don't eat until about 1: p.m. 2: p.m. I don't eat
about 1: p.m. 2: p.m. I don't eat breakfast I haven't done for like 7
breakfast I haven't done for like 7 years now and what I would find a couple
years now and what I would find a couple of years ago is what was happening is
of years ago is what was happening is I'd get to lunchtime I'd eat lunch and
I'd get to lunchtime I'd eat lunch and then the after would sort of be a write
then the after would sort of be a write off and my my unit of focus could go
off and my my unit of focus could go from like an 8 in the morning and it
from like an 8 in the morning and it would be cut down to like a 2: or 3: in
would be cut down to like a 2: or 3: in the afternoon after lunch it would just
the afternoon after lunch it would just completely go to to to the to the bottom
completely go to to to the to the bottom basically and so this was basically
basically and so this was basically happening was because I was ingesting a
happening was because I was ingesting a ton of carbs at lunch time right so what
ton of carbs at lunch time right so what you want to try to avoid doing is
you want to try to avoid doing is ingesting any form of carbohydrate or
ingesting any form of carbohydrate or sugar um during your working day so in
sugar um during your working day so in those 10 hours that you are working you
those 10 hours that you are working you want to avoid carbohydrates right
want to avoid carbohydrates right um the reason you want to do this is
um the reason you want to do this is because they take so much energy for
because they take so much energy for your body to digest and so the way the
your body to digest and so the way the way it works is like if um if this is
way it works is like if um if this is like if this is your desk well let's
like if this is your desk well let's just do this if this is your desk here
just do this if this is your desk here right I don't know if you can see this I
right I don't know if you can see this I draw a bit bigger this is your desk
draw a bit bigger this is your desk right your laptop's at your desk and
right your laptop's at your desk and you'll sat at your desk here you know
you'll sat at your desk here you know like working you know in your chair
like working you know in your chair whatever right um this laptop you know
whatever right um this laptop you know for you to focus some work on this
for you to focus some work on this laptop is going to require energy right
laptop is going to require energy right Focus requires a lot of energy but if
Focus requires a lot of energy but if you've just eaten a huge meal and you've
you've just eaten a huge meal and you've just tried to digest a bunch of
just tried to digest a bunch of carbohydrates and a bunch of sugar and
carbohydrates and a bunch of sugar and stuff like what's going to happen is all
stuff like what's going to happen is all of the energy that should be going into
of the energy that should be going into your work and into your focused work is
your work and into your focused work is going to be going to your gut to deal
going to be going to your gut to deal with the actual meal you've just eaten
with the actual meal you've just eaten right so one of the biggest and simplest
right so one of the biggest and simplest hacks that I found to improving Focus
hacks that I found to improving Focus throughout the work day is just do not
throughout the work day is just do not eat carbohydrates at lunch don't do it
eat carbohydrates at lunch don't do it don't eat bread at lunch don't eat pasta
don't eat bread at lunch don't eat pasta at lunch don't eat rice at lunch don't
at lunch don't eat rice at lunch don't eat sweet potato potato any sugar any
eat sweet potato potato any sugar any fruit any milk any anything really just
fruit any milk any anything really just don't eat anything don't eat anything
don't eat anything don't eat anything sweet no sweetener none of that if you
sweet no sweetener none of that if you want to actually see what I had for
want to actually see what I had for lunch today I took a picture of it
lunch today I took a picture of it earlier in anticipation of making this
earlier in anticipation of making this video um or maybe it's not on my
video um or maybe it's not on my iCloud um unfortunately it's not there
iCloud um unfortunately it's not there but literally like all I ate today was
but literally like all I ate today was just um I'll see if I can put a picture
just um I'll see if I can put a picture on the screen if I if I remember but all
on the screen if I if I remember but all all I ate for lunch today was just a
all I ate for lunch today was just a ribeye steak and three eggs and then I
ribeye steak and three eggs and then I had some hot sauce as well right now
had some hot sauce as well right now that might sound kind of insane and it
that might sound kind of insane and it might sound like I've got some sort of
might sound like I've got some sort of learning difficulties because that's a
learning difficulties because that's a weird meal to eat right but the point is
weird meal to eat right but the point is is I'm not digesting any carbs I'm not
is I'm not digesting any carbs I'm not I'm not eating anything that's going to
I'm not eating anything that's going to spike my insulin Spike my energy levels
spike my insulin Spike my energy levels and then sacrifice
and then sacrifice like my internal ability to you know
like my internal ability to you know catalyze this energy it's kind of insane
catalyze this energy it's kind of insane because if you eat carbs and if you eat
because if you eat carbs and if you eat like fat like loads of sugar and carbs
like fat like loads of sugar and carbs and stuff like that fat and protein is
and stuff like that fat and protein is fine but if you eat tons of carbs like
fine but if you eat tons of carbs like what basically happens at least to me is
what basically happens at least to me is like my body spends more energy burning
like my body spends more energy burning the carbs than it gains from the carbs
the carbs than it gains from the carbs and the energy that it gets it get it it
and the energy that it gets it get it it spits out in like 6 hours Time by that
spits out in like 6 hours Time by that point I'm trying to relax right so I
point I'm trying to relax right so I don't eat any carbohydrates until my
don't eat any carbohydrates until my second meal of the day and so if you're
second meal of the day and so if you're wondering what my diet and schedule
wondering what my diet and schedule looks like and I know this this I know
looks like and I know this this I know this sounds so simple and so rudimentary
this sounds so simple and so rudimentary like Oh I thought I thought he was going
like Oh I thought I thought he was going to give me some crazy wooah technique
to give me some crazy wooah technique like he's just telling me to not eat
like he's just telling me to not eat carbs what an idiot but I promise just
carbs what an idiot but I promise just try it you know I I get up at like 700
try it you know I I get up at like 700 and then I eat my first meal at like
and then I eat my first meal at like 1:00 p.m. which is literally just like
1:00 p.m. which is literally just like typically um usually like 1,200 calories
typically um usually like 1,200 calories but this is literally just 350 G of
but this is literally just 350 G of ribey and usually three to four eggs
ribey and usually three to four eggs right and then I I continue my work
right and then I I continue my work until about 7 not 7:00 p.m. till about
until about 7 not 7:00 p.m. till about 8:00 p.m. and then at 8:00 P.M I eat my
8:00 p.m. and then at 8:00 P.M I eat my second meal where I'll usually eat like
second meal where I'll usually eat like you know typically 1,800 calories um and
you know typically 1,800 calories um and I basically have exactly what I had here
I basically have exactly what I had here but I I have a load of sweet potato
but I I have a load of sweet potato fries as well like just sweet potato and
fries as well like just sweet potato and an air fryer right and so I'm I'm eating
an air fryer right and so I'm I'm eating a ton of carbs like typically 600 to 700
a ton of carbs like typically 600 to 700 to 800 gram of sweet potato in the
to 800 gram of sweet potato in the evening but I'm doing it after I finish
evening but I'm doing it after I finish work so the digestion of that inter does
work so the digestion of that inter does not interfere with my work you you kind
not interfere with my work you you kind of have to think of it like this during
of have to think of it like this during your workday you can either work or you
your workday you can either work or you can digest right um that's kind of how I
can digest right um that's kind of how I see it and this is the first of five
see it and this is the first of five things that I have used to obtain
things that I have used to obtain incredible insane levels of focus like
incredible insane levels of focus like focus on a level that you you probably
focus on a level that you you probably can't even comprehend yet you know like
can't even comprehend yet you know like imagine being able to um sit down and
imagine being able to um sit down and where's an example of this can I give
where's an example of this can I give you yes I'll take you over here look
you yes I'll take you over here look right so right
right so right now I'm reading this book here right um
now I'm reading this book here right um let me show you let's just come back
let me show you let's just come back through
here so where am I here I am okay so right now I'm reading this book right
right now I'm reading this book right about Caesar right Julius Caesar who
about Caesar right Julius Caesar who took over the sort of revolutionized
took over the sort of revolutionized Rome and I have read nearly half the
Rome and I have read nearly half the book and I've done this all in a couple
book and I've done this all in a couple of sittings right so imagine being able
of sittings right so imagine being able to um sit down and open a book work and
to um sit down and open a book work and read uninterrupted unencumbered by
read uninterrupted unencumbered by Distraction and like just with complete
Distraction and like just with complete Focus for like 6
Focus for like 6 hours that's kind of what you can
hours that's kind of what you can accomplish and Achieve and I've still
accomplish and Achieve and I've still got a long way to go with my focus I
got a long way to go with my focus I know people that can just sit down and
know people that can just sit down and read for like 14 hours a day right
read for like 14 hours a day right there's there's levels to this stuff and
there's there's levels to this stuff and I am by no means you know the be all and
I am by no means you know the be all and end all of of focus here but like how do
end all of of focus here but like how do you think your life would change if you
you think your life would change if you can actually just sit down and work and
can actually just sit down and work and just do what you know you need to do for
just do what you know you need to do for like 12 hours a day well You' probably
like 12 hours a day well You' probably like success isn't difficult it's about
like success isn't difficult it's about figuring out what to do and just doing
figuring out what to do and just doing it for for a fair few months and then
it for for a fair few months and then usually you get something right but in
usually you get something right but in this instance it's um it's really as
this instance it's um it's really as simple as just like figuring out how to
simple as just like figuring out how to focus right so what's next on the list
focus right so what's next on the list um let me
um let me check Okay so we've gone through the
check Okay so we've gone through the diet one um it's very simple just avoid
diet one um it's very simple just avoid sugar at all costs in any way shape or
sugar at all costs in any way shape or form like you can eat like complex carbs
form like you can eat like complex carbs in the evening but don't be eating sugar
in the evening but don't be eating sugar because it will just completely ruin
because it will just completely ruin your ability to focus um your brain on
your ability to focus um your brain on sugar is just kind of insane I also um
sugar is just kind of insane I also um don't drink caffeine I hardly I do smoke
don't drink caffeine I hardly I do smoke cigarettes very very rarely right do I
cigarettes very very rarely right do I smoke cigarettes so I'm not like a
smoke cigarettes so I'm not like a smoker so I don't drink caffeine I don't
smoker so I don't drink caffeine I don't smoke I don't take any drugs I don't eat
smoke I don't take any drugs I don't eat any sugar there's no real dietary or um
any sugar there's no real dietary or um consumed stimulants right that are going
consumed stimulants right that are going to increase my brain's inability to
to increase my brain's inability to focus a lot of people say that caffeine
focus a lot of people say that caffeine and um nicotine AIDS focus and helps you
and um nicotine AIDS focus and helps you focus I just think that's cope and
focus I just think that's cope and they're just using that as an excuse to
they're just using that as an excuse to hide behind their addiction personally
hide behind their addiction personally right so the next thing um is what you
right so the next thing um is what you do in the morning right so um I'm going
do in the morning right so um I'm going to put this so we've done diet can you
to put this so we've done diet can you see this up here uh I'll just put it
see this up here uh I'll just put it down here so we've done
down here so we've done diet so the second thing is your
diet so the second thing is your morning and I'm talking about before
morning and I'm talking about before work right so what you need to
work right so what you need to understand is your brain works on a
understand is your brain works on a wavelength or a frequency right and I
wavelength or a frequency right and I don't mean this in some sort of wooah
don't mean this in some sort of wooah hippie dippy like you know oh you want
hippie dippy like you know oh you want to level your you know you're on a right
to level your you know you're on a right the certain Vibe or something like that
the certain Vibe or something like that what I'm referring to is your brain
what I'm referring to is your brain basically has like a wavelength and
basically has like a wavelength and depending on the wavelength that it's
depending on the wavelength that it's sitting in will depend on like how your
sitting in will depend on like how your thoughts manifest how your behavior
thoughts manifest how your behavior manifests for example if you're sitting
manifests for example if you're sitting meditating and focusing on one thing for
meditating and focusing on one thing for like 20 minutes your brain will be in a
like 20 minutes your brain will be in a certain wavelength but if you're playing
certain wavelength but if you're playing a video game that's you know really
a video game that's you know really intense you're listening to really loud
intense you're listening to really loud music and you're stimulated it will have
music and you're stimulated it will have a different level of wavelength and it's
a different level of wavelength and it's very difficult to go from one wavelength
very difficult to go from one wavelength to the other right so for example if you
to the other right so for example if you if you are in a calm tranquil focused
if you are in a calm tranquil focused State you will feel resistance towards
State you will feel resistance towards going to a stimulated chaotic State same
going to a stimulated chaotic State same thing if you're in a stimulated chaotic
thing if you're in a stimulated chaotic State you will feel resistance to enter
State you will feel resistance to enter a calm tranquil State it's very
a calm tranquil State it's very difficult if if this is you know if this
difficult if if this is you know if this wavelength here right represents focus
wavelength here right represents focus and this no if this represents Focus
and this no if this represents Focus right down here and this represents
right down here and this represents chaos right which is basically just you
chaos right which is basically just you clicking through YouTube and listening
clicking through YouTube and listening to music and then then then you're
to music and then then then you're talking to someone then you've got
talking to someone then you've got another notification here and an email
another notification here and an email here and now you're working on this and
here and now you're working on this and this you've got this open it's just
this you've got this open it's just chaos right all these distractions if
chaos right all these distractions if this is chaos it's very difficult to
this is chaos it's very difficult to switch between these two states right so
switch between these two states right so to go from a nice steady calm focused
to go from a nice steady calm focused wavelength to a chaotic one is is
wavelength to a chaotic one is is difficult you won't want do that and the
difficult you won't want do that and the same thing here your brain needs to have
same thing here your brain needs to have a lot of time before it can reach a
a lot of time before it can reach a different sort of level of wavelength
different sort of level of wavelength right so the point I'm making here is
right so the point I'm making here is the thing that you do or what you do
the thing that you do or what you do before your work has a huge impact on
before your work has a huge impact on how you approach your work right so for
how you approach your work right so for example if you wake up in the morning
example if you wake up in the morning and the first thing you do is check your
and the first thing you do is check your phone reply to a bunch of messages
phone reply to a bunch of messages scroll on Instagram go on a filthy
scroll on Instagram go on a filthy website and you know um get some mean
website and you know um get some mean through you know jacking off whatever
through you know jacking off whatever and then if you're brushing your teeth
and then if you're brushing your teeth and listening to music then you go and
and listening to music then you go and eat a load of sugary cereal or Jam or
eat a load of sugary cereal or Jam or toast or gluten or whatever carbs right
toast or gluten or whatever carbs right and then on top of that like you're also
and then on top of that like you're also on the phone to someone and then you
on the phone to someone and then you drive the gym but you're listening to
drive the gym but you're listening to really loud music and then like what's
really loud music and then like what's happening is you're stimulating your
happening is you're stimulating your brain and you're essentially introducing
brain and you're essentially introducing lots and lots of Novel stimuli which is
lots and lots of Novel stimuli which is basically the word novel denotes new
basically the word novel denotes new right so so when when you're in an
right so so when when you're in an environment like this and you know
environment like this and you know what's going to happen is lots of
what's going to happen is lots of stimuli is going to fly at you right so
stimuli is going to fly at you right so this stimuli can either be environmental
this stimuli can either be environmental or personal so an environmental stimuli
or personal so an environmental stimuli for example could be if I was making
for example could be if I was making this video right now and a bird flew
this video right now and a bird flew into the window I would look you would
into the window I would look you would look when a novel stimuli enters the
look when a novel stimuli enters the environment or the human perception of
environment or the human perception of awareness we have no choice but to look
awareness we have no choice but to look this is an evolutionary response to
this is an evolutionary response to novelty because if we don't look it
novelty because if we don't look it could be a tiger looking to kill us in
could be a tiger looking to kill us in the book is right back in the day from
the book is right back in the day from the old from the old evolutionary
the old from the old evolutionary standpoint so evolutionary stimuli is
standpoint so evolutionary stimuli is kind of uncommon and rare you know
kind of uncommon and rare you know because for example if I'm in my house
because for example if I'm in my house on my own if there's not a bird flying
on my own if there's not a bird flying into the window there's not really the
into the window there's not really the environment is not throwing anything at
environment is not throwing anything at me if someone knocks on the door that's
me if someone knocks on the door that's a novel stimuli but your brain is built
a novel stimuli but your brain is built to deal with novel stimuli you know
to deal with novel stimuli you know intermittent stimuli but if you wake up
intermittent stimuli but if you wake up in the morning and your stimulating your
in the morning and your stimulating your brain and you're stimulating your
brain and you're stimulating your dopaminergic system and your serotonin
dopaminergic system and your serotonin systems and your nervous systems in so
systems and your nervous systems in so many different ways it it puts you into
many different ways it it puts you into that chaotic wavelength right we want to
that chaotic wavelength right we want to be you know nice steady wavelength but
be you know nice steady wavelength but if you wake up and you check your phone
if you wake up and you check your phone and you go on Snapchat and you go on
and you go on Snapchat and you go on stories and you check your emails and
stories and you check your emails and you reply to someone here and you're
you reply to someone here and you're listening to music here and then you're
listening to music here and then you're also masturbating here and then you're
also masturbating here and then you're also eating sugar here and then you're
also eating sugar here and then you're talking to someone else here you know
talking to someone else here you know you can probably think of all these
you can probably think of all these behaviors that you do in the morning
behaviors that you do in the morning right you're putting your brain into a
right you're putting your brain into a state that is not conducive to focus and
state that is not conducive to focus and so if you do do this for the first 45
so if you do do this for the first 45 minutes of the day or even the first 10
minutes of the day or even the first 10 minutes of the day before you get into
minutes of the day before you get into work it is so so difficult to achieve
work it is so so difficult to achieve and accomplish the wavelength of that
and accomplish the wavelength of that your brain needs to properly Focus
your brain needs to properly Focus because you're so simulated it's kind of
because you're so simulated it's kind of like you know if we look at it like this
like you know if we look at it like this on a graph so we've got here we've got
on a graph so we've got here we've got um well how would we want to draw this
um well how would we want to draw this so here you've got
so here you've got Focus right and then here we've got
Focus right and then here we've got stimulation
stimulation stimulation um let's just put
stimulation um let's just put calmness so this is the opposite of
calmness so this is the opposite of stimulation right so the more calm we
stimulation right so the more calm we are the better our Focus will be and the
are the better our Focus will be and the less calm we are the less we'll be and
less calm we are the less we'll be and it will go like this right and so this
it will go like this right and so this is going to be like if you're waking up
is going to be like if you're waking up and stimulating your brain and that's
and stimulating your brain and that's you just it's just chaos like how can
you just it's just chaos like how can you expect your brain to go from 10
you expect your brain to go from 10 different personally novel stimuli that
different personally novel stimuli that are very stimulating and rewarding
are very stimulating and rewarding instantly to sitting down and
instantly to sitting down and single-minded focus on one thing focus
single-minded focus on one thing focus is the art of just putting all your
is the art of just putting all your attention and concentration and neurons
attention and concentration and neurons into one activity so if you're going to
into one activity so if you're going to ask your brain to do that it helps if
ask your brain to do that it helps if that's the first thing in the morning
that's the first thing in the morning because if you wake up in the morning
because if you wake up in the morning and the first thing you ask your brain
and the first thing you ask your brain to do is try and focus on 10 different
to do is try and focus on 10 different things at once when you come to try and
things at once when you come to try and just focus on one your brain's not in
just focus on one your brain's not in the right place to do that it's not in
the right place to do that it's not in the right state right it's not warmed up
the right state right it's not warmed up so to speak it's warmed down of anything
so to speak it's warmed down of anything right it would be like trying to
right it would be like trying to exercise when you literally the first
exercise when you literally the first thing when you when you get out of bed
thing when you when you get out of bed your body's not ready right so this is a
your body's not ready right so this is a really important thing to note if you
really important thing to note if you combine this with the diet it's really
combine this with the diet it's really good so I let me give you an example of
good so I let me give you an example of what I do in the morning right um and
what I do in the morning right um and this this is exactly this is basically
this this is exactly this is basically my routine at the moment and this allows
my routine at the moment and this allows me to focus pretty well um so let me
me to focus pretty well um so let me just get some water so I wake up
just get some water so I wake up at typically anywhere between 7:00 and
at typically anywhere between 7:00 and 9:00 a.m. I haven't had an alarm for
9:00 a.m. I haven't had an alarm for quite a while now um but I'll wake up
quite a while now um but I'll wake up and what I do is I go and run 5 kmers
and what I do is I go and run 5 kmers either on the beach or just up and down
either on the beach or just up and down the street um and then I get in the sea
the street um and then I get in the sea and then I do a brief calisthenics
and then I do a brief calisthenics workout right um and then I get back in
workout right um and then I get back in the sea and then I meditate no so and I
the sea and then I meditate no so and I go back in the sea after the workout so
go back in the sea after the workout so I run I work out and then I get in the
I run I work out and then I get in the sea cuz I'm all sweaty and I don't want
sea cuz I'm all sweaty and I don't want to be all sweaty get in the sea quickly
to be all sweaty get in the sea quickly swim get out the sea and then I sat on
swim get out the sea and then I sat on the beach um You probably won't be able
the beach um You probably won't be able to see it from here but I sat on the
to see it from here but I sat on the beach in the sun in a chair for 20
beach in the sun in a chair for 20 minutes and I meditate and we'll talk
minutes and I meditate and we'll talk about that in a second um and then after
about that in a second um and then after I've meditated I get back in the sea cuz
I've meditated I get back in the sea cuz usually I'm all hot and sweaty again
usually I'm all hot and sweaty again from the from the Sun and then I dry
from the from the Sun and then I dry myself off um I go and change my clothes
myself off um I go and change my clothes upstairs I walk down to my desk and I
upstairs I walk down to my desk and I start work right when I'm running I'm
start work right when I'm running I'm not listening to music I haven't at this
not listening to music I haven't at this point replied to anyone on my phone I
point replied to anyone on my phone I haven't even checked my phone at this
haven't even checked my phone at this point um and I haven't really talked to
point um and I haven't really talked to anyone or done anything or anything all
anyone or done anything or anything all I do is I wake up I go to the bathroom I
I do is I wake up I go to the bathroom I brush my teeth right right I come
brush my teeth right right I come downstairs I put my running shoes on I
downstairs I put my running shoes on I run I come back I do calisthenics for
run I come back I do calisthenics for about 20 minutes get get in the sea
about 20 minutes get get in the sea meditate get back in the sea get out the
meditate get back in the sea get out the sea go and get changed and then I walk
sea go and get changed and then I walk to work that whole routine might take me
to work that whole routine might take me like maybe like an hour to complete runs
like maybe like an hour to complete runs about 30 minutes no it's about an hour
about 30 minutes no it's about an hour and a half right but the point is is I'm
and a half right but the point is is I'm doing these activities but there's not
doing these activities but there's not like there's not an abnormal or
like there's not an abnormal or unhealthy amount of novel stimul like
unhealthy amount of novel stimul like right like when I'm running like I might
right like when I'm running like I might be thinking about something and when I'm
be thinking about something and when I'm working out I'm just working out and
working out I'm just working out and when I'm meditating I'm just meditating
when I'm meditating I'm just meditating I'm not introducing chaos and my brain
I'm not introducing chaos and my brain is being able to achieve this nice
is being able to achieve this nice steady wavelength right it's it's not
steady wavelength right it's it's not like going all all over the place and
like going all all over the place and all up and down so what you want to do
all up and down so what you want to do is do an audit on your morning and also
is do an audit on your morning and also you want to do an audit on your lunch
you want to do an audit on your lunch break right because the same thing
break right because the same thing applies on your lunch break if you
applies on your lunch break if you finish working at like 12:00 p.m. or 1:
finish working at like 12:00 p.m. or 1: p.m. and you go to have lunch and then
p.m. and you go to have lunch and then when you're cooking you're listening to
when you're cooking you're listening to music and then you're also like you've
music and then you're also like you've got half a podcast in and then like
got half a podcast in and then like you're talking to someone like you're
you're talking to someone like you're messaging someone on Whatsapp but then
messaging someone on Whatsapp but then also like you're checking Instagram
also like you're checking Instagram whilst also watching YouTube like it's
whilst also watching YouTube like it's insane you're going to do that for like
insane you're going to do that for like an hour and then expect your brain to be
an hour and then expect your brain to be able to go back to a focused like
able to go back to a focused like wavelength it's just it's just not going
wavelength it's just it's just not going to happen you're not it's it's just
to happen you're not it's it's just stupid right so that's the second thing
stupid right so that's the second thing is like the no stimuli that you
is like the no stimuli that you introduce voluntarily into your
introduce voluntarily into your immediate perceptual awareness um before
immediate perceptual awareness um before work and during your lunch break after
work and during your lunch break after work go balls to the wall with it like
work go balls to the wall with it like sometimes after work like it like 8:00
sometimes after work like it like 8:00 p.m. we'll roll around and I'll finish
p.m. we'll roll around and I'll finish dinner and I'll be like carved out of my
dinner and I'll be like carved out of my mind and like I'll go and walk on the
mind and like I'll go and walk on the beach listening to like really loud
beach listening to like really loud music and I'm texting like four
music and I'm texting like four different people at once like that's
different people at once like that's fine but just not during the work day
fine but just not during the work day right save all of that desire for
right save all of that desire for stimuli and that craving for chaos
stimuli and that craving for chaos essentially for when you finish your
essentially for when you finish your work okay so that's the second thing now
work okay so that's the second thing now the third thing um is actually awareness
the third thing um is actually awareness right and then there's two more after
right and then there's two more after this um one of which will really help
this um one of which will really help you the other one will just help you a
you the other one will just help you a little bit but one of them is really
little bit but one of them is really cool um so I can't even spell awareness
cool um so I can't even spell awareness right so awareness so in order for us to
right so awareness so in order for us to like I said at the beginning in order
like I said at the beginning in order for us to become focused we have to
for us to become focused we have to learn to stop being distracted and
learn to stop being distracted and there's nothing really more distracting
there's nothing really more distracting than your thoughts right so what you
than your thoughts right so what you want to try and learn to do is become
want to try and learn to do is become aware of your thoughts and I know this
aware of your thoughts and I know this sounds simple and obvious and like trite
sounds simple and obvious and like trite you know which is something I really
you know which is something I really want to avoid in this channel but it's
want to avoid in this channel but it's imperative to your success that you
imperative to your success that you actually become aware of what's going on
actually become aware of what's going on in your life and in your you know in
in your life and in your you know in your brain in your behavior cuz if I ask
your brain in your behavior cuz if I ask if I ask you like hey what were you
if I ask you like hey what were you thinking like 2 minutes ago you probably
thinking like 2 minutes ago you probably can't remember right and not that you
can't remember right and not that you should not that a sane person can
should not that a sane person can remember what they've been thinking all
remember what they've been thinking all the time but it helps for you to develop
the time but it helps for you to develop a level of awareness around your
a level of awareness around your distractions because really there's only
distractions because really there's only two things in life that can distract you
two things in life that can distract you right um an
internal an internal stimuli and an external
stimuli so an external stimuli is a distraction that comes from your
distraction that comes from your environment right your immediate either
environment right your immediate either digital or physical environment um for
digital or physical environment um for example if I'm recording this right now
example if I'm recording this right now and someone knocks on the door um I am
and someone knocks on the door um I am cognitively obliged to pay attention to
cognitively obliged to pay attention to that right or if I'm recording this
that right or if I'm recording this video right now and on this phone um
video right now and on this phone um like a notification crops up then my
like a notification crops up then my attention is going to go to it I can
attention is going to go to it I can give you a literal example of what just
give you a literal example of what just happened I was on my on this Notes app
happened I was on my on this Notes app here and I accidentally shook it and it
here and I accidentally shook it and it said do you want to undo the typing you
said do you want to undo the typing you know that like undo typing thing you get
know that like undo typing thing you get on notes and then my phone sort of shook
on notes and then my phone sort of shook a little bit and then now I just looked
a little bit and then now I just looked at it and paid attention and then I came
at it and paid attention and then I came straight back to this video right so
straight back to this video right so that's an example of a distraction right
that's an example of a distraction right that is an external stimuli something
that is an external stimuli something that your environment has produced that
that your environment has produced that has taken your um attention and
has taken your um attention and awareness or well really it's just your
awareness or well really it's just your attention away from the one thing that
attention away from the one thing that you're doing the internal stimuli is
you're doing the internal stimuli is basically a thought right this is
basically a thought right this is something that happens in your head when
something that happens in your head when you're trying to do something and then
you're trying to do something and then you start thinking about something and
you start thinking about something and then before you before you know know it
then before you before you know know it like you're off and away like if I'm
like you're off and away like if I'm trying to make this not if I'm trying to
trying to make this not if I'm trying to make this video but let's say for
make this video but let's say for example that I'm trying to read a book
example that I'm trying to read a book and then I get like five lines deep and
and then I get like five lines deep and then I start thinking about the carrot
then I start thinking about the carrot cake I have in the fridge and then I'm
cake I have in the fridge and then I'm like oh I really want that carrot cake
like oh I really want that carrot cake oh I wonder like I actually wonder if
oh I wonder like I actually wonder if there's actually any carrot in that cake
there's actually any carrot in that cake like also why are carrots orange I
like also why are carrots orange I thought they used to be purple like and
thought they used to be purple like and then you just start thinking and then
then you just start thinking and then then you're you're not even you're not
then you're you're not even you're not even doing the thing you wanted to do
even doing the thing you wanted to do anymore and most people are very very
anymore and most people are very very bad at managing their internal stimuli
bad at managing their internal stimuli because they're simply not aware of it
because they're simply not aware of it um and so what I'm going to talk about
um and so what I'm going to talk about in a second here is meditation and how
in a second here is meditation and how to actually meditate for Focus um and
to actually meditate for Focus um and it's a simple practice that I've been
it's a simple practice that I've been doing for years now that you can do
doing for years now that you can do every day to just drill your focus and
every day to just drill your focus and become aware of it um but you need to
become aware of it um but you need to become painfully and cognizantly aware
become painfully and cognizantly aware of your thoughts um you need to learn to
of your thoughts um you need to learn to basically like understand them analyze
basically like understand them analyze them not analyze them too much but I'm
them not analyze them too much but I'm going to give you a simple activity for
going to give you a simple activity for this in just a second um one thing that
this in just a second um one thing that I like to do I don't do it so much
I like to do I don't do it so much anymore cuz I don't need to um but what
anymore cuz I don't need to um but what I have what what I used to have by my
I have what what I used to have by my desk was a simple notepad and a pen this
desk was a simple notepad and a pen this is this just this resembles a pen all
is this just this resembles a pen all right for argument sake simple pen right
right for argument sake simple pen right what I used to do is have a notepad and
what I used to do is have a notepad and a pen by my desk and when I was working
a pen by my desk and when I was working what I would do every time I got
what I would do every time I got distracted I would write down what
distracted I would write down what distracted me
distracted me and what I was looking to essentially do
and what I was looking to essentially do is I did this for about 30 days and over
is I did this for about 30 days and over 30 days I put all of the distractions in
30 days I put all of the distractions in a sheet and I bucketed my distractions
a sheet and I bucketed my distractions and what this allowed me to do was
and what this allowed me to do was become aware of what was distracting me
become aware of what was distracting me so I started to write it down like it
so I started to write it down like it could be a slack message or it could be
could be a slack message or it could be an email or it could be a thought or it
an email or it could be a thought or it could be a craving for food or something
could be a craving for food or something or this that or the other um and what I
or this that or the other um and what I started to do is I just started to note
started to do is I just started to note my distractions and if you do this
my distractions and if you do this enough and if you become aware enough of
enough and if you become aware enough of your distractions you'll start to like
your distractions you'll start to like interfere with their ability to actually
interfere with their ability to actually like get you off the track and and stop
like get you off the track and and stop you from focusing so this is just a
you from focusing so this is just a simple little exercise that you can do
simple little exercise that you can do um is basically just
um is basically just like get a notepad start trying to work
like get a notepad start trying to work on something and then you will get
on something and then you will get distracted right and when you do
distracted right and when you do remember to note it down because what
remember to note it down because what will happen if you do this for long
will happen if you do this for long enough is when you're working what's
enough is when you're working what's going to start to happen is a
going to start to happen is a distraction is going to start to form
distraction is going to start to form and you'll notice it and become aware of
and you'll notice it and become aware of it before it can fully form and then
it before it can fully form and then you'll be able to sort of bat it away so
you'll be able to sort of bat it away so this leads me on to um another another
this leads me on to um another another point of
point of awareness which is meditation right now
awareness which is meditation right now another thing that I wanted to add
another thing that I wanted to add before we move on to meditation here is
before we move on to meditation here is that the Pomodoro Technique is complete
that the Pomodoro Technique is complete BS and if you believe that the human
BS and if you believe that the human brain is only capable of focusing for 25
brain is only capable of focusing for 25 minutes you are quite frankly a silly
minutes you are quite frankly a silly person right now I'm not going to call
person right now I'm not going to call you an idiot for believing information
you an idiot for believing information that is widely believed because that's
that is widely believed because that's just a human condition but like if it
just a human condition but like if it wasn't like I don't understand how
wasn't like I don't understand how people can think that the human mind can
people can think that the human mind can only focus for 25 minutes at a time
only focus for 25 minutes at a time before it needs a break that's just
before it needs a break that's just that's insane that's if you think about
that's insane that's if you think about that for a second like that's just
that for a second like that's just stupid because you know if you think
stupid because you know if you think about us from an evolutionary standpoint
about us from an evolutionary standpoint and how our Focus has been you know um
and how our Focus has been you know um developed through time through history
developed through time through history through Evolution like the human brain
through Evolution like the human brain we had to sit there like if let's say
we had to sit there like if let's say you're hunting an animal right sometimes
you're hunting an animal right sometimes we'd have to sit there and stare at like
we'd have to sit there and stare at like some trees for like 6 hours before
some trees for like 6 hours before something happened and we'd have to sit
something happened and we'd have to sit there and focus on the trees because if
there and focus on the trees because if a deer ran past and we missed it our
a deer ran past and we missed it our family wouldn't eat that night the human
family wouldn't eat that night the human brain is capable of focusing for hours
brain is capable of focusing for hours and hours and like a whole day sometimes
and hours and like a whole day sometimes like it's entirely possible right so
like it's entirely possible right so don't be telling me because of some
don't be telling me because of some productivity Guru that you have to take
productivity Guru that you have to take a break every 25 minutes because that is
a break every 25 minutes because that is pathetic and quite frankly stupid so
pathetic and quite frankly stupid so it's unnecessary I don't agree with it
it's unnecessary I don't agree with it and I'm hoping that with that
and I'm hoping that with that evolutionary Point I've kind of made
evolutionary Point I've kind of made that quite clear another example this
that quite clear another example this video is now 36 minutes long I haven't
video is now 36 minutes long I haven't taken a 5 minute break I'm still going
taken a 5 minute break I'm still going my train of thought is still clear and
my train of thought is still clear and clean and I'm not getting distracted so
clean and I'm not getting distracted so it's it's just a load of rubbish it's
it's it's just a load of rubbish it's for people that are trying to cope
for people that are trying to cope because they spent so much time like
because they spent so much time like obsessively on these short form videos
obsessively on these short form videos which we'll get to in a second that they
which we'll get to in a second that they can't even focus so meditation is is a
can't even focus so meditation is is a simple practice I'm not saying that you
simple practice I'm not saying that you want to sit there and you know just sit
want to sit there and you know just sit there with your hands like this and go
there with your hands like this and go um like is that's not what we're trying
um like is that's not what we're trying to do we're not trying to meditate for
to do we're not trying to meditate for mental health Improvement we're not
mental health Improvement we're not trying to meditate for Spiritual
trying to meditate for Spiritual Enlightenment all of my meditation
Enlightenment all of my meditation practices are focused around Focus right
practices are focused around Focus right I don't really worry about the rest of
I don't really worry about the rest of the stuff because I don't have much of a
the stuff because I don't have much of a problem with the rest of the stuff that
problem with the rest of the stuff that meditation might bring um I literally
meditation might bring um I literally just meditate just to improve my focus
just meditate just to improve my focus because what we're trying to do by
because what we're trying to do by meditating every day is we are able to
meditating every day is we are able to train the muscle in our mind because it
train the muscle in our mind because it is kind of like a muscle in the sense
is kind of like a muscle in the sense that you can train it we're trying to
that you can train it we're trying to train um the skill cycle or part of our
train um the skill cycle or part of our mind or part of our brain that is
mind or part of our brain that is dedicated to focus so what I will do is
dedicated to focus so what I will do is I will sit down and I will show you this
I will sit down and I will show you this here um it's going to bring you outside
here um it's going to bring you outside this is exciting isn't it
this is exciting isn't it right so I don't know if you see this
right so I don't know if you see this chair down on the beach see that there
chair down on the beach see that there that's where I meditate right so I turn
that's where I meditate right so I turn it to face the Sun and I literally just
it to face the Sun and I literally just sit and I focus on my breath for 20
sit and I focus on my breath for 20 minutes now I'm going to walk you
minutes now I'm going to walk you through how to meditate it's very simple
through how to meditate it's very simple and you should be able to do it without
and you should be able to do it without much problem the problem that people
much problem the problem that people have with meditating is they start doing
have with meditating is they start doing it and they are really bad at it and so
it and they are really bad at it and so they say that they can't right well of
they say that they can't right well of course you can't because you've just
course you can't because you've just spent the last 5 years like not like
spent the last 5 years like not like with insane levels of Novel stimulation
with insane levels of Novel stimulation and the main form of stimulation that
and the main form of stimulation that your brain has had is a 20 second video
your brain has had is a 20 second video on Instagram so of course your retention
on Instagram so of course your retention span is destroyed and of course as soon
span is destroyed and of course as soon as you meditate within 20 seconds your
as you meditate within 20 seconds your attention span is going to be completely
attention span is going to be completely destroyed right so how do we we meditate
destroyed right so how do we we meditate well what we're looking to do is we're
well what we're looking to do is we're looking to do 20 minutes a day right and
looking to do 20 minutes a day right and all you do right is you buy some noise
all you do right is you buy some noise cancelling headphones if you have like a
cancelling headphones if you have like a noisy environment because out on the
noisy environment because out on the beach um there might be people working
beach um there might be people working or walking past or there's birds
or walking past or there's birds chirping and like fish jumping up and
chirping and like fish jumping up and down and like I just prefer to meditate
down and like I just prefer to meditate in silence you get some noise counseling
in silence you get some noise counseling headphones or you sit in a quiet
headphones or you sit in a quiet environment you sit in a relaxed
environment you sit in a relaxed position not relaxed to the point where
position not relaxed to the point where you can fall asleep but you're sort of
you can fall asleep but you're sort of upright you know chest forward shoulders
upright you know chest forward shoulders back or you're leaning back and you're
back or you're leaning back and you're calm and then you shut your eyes and you
calm and then you shut your eyes and you focus on your breath and what I mean by
focus on your breath and what I mean by that is you focus on the sensation of
that is you focus on the sensation of the air passing between your nostrils
the air passing between your nostrils right so if I shut my eyes right so just
right so if I shut my eyes right so just I'm going to invite you to do this right
I'm going to invite you to do this right now right and you might think this is
now right and you might think this is weird in the middle of a Youtube video
weird in the middle of a Youtube video um there was a novel stimuli don't know
um there was a novel stimuli don't know if you saw it bird just flew past and it
if you saw it bird just flew past and it caught my eye caught my attention
caught my eye caught my attention distracted me ever so slightly than I
distracted me ever so slightly than I brought my attention back to this video
brought my attention back to this video right so
right so anyway um so shut your eyes right now
anyway um so shut your eyes right now this is weird but I'm going to just do
this is weird but I'm going to just do like a I'm not doing a guided meditation
like a I'm not doing a guided meditation thing but just close your
thing but just close your eyes okay and you're going to have now
eyes okay and you're going to have now you right now you have got internal
you right now you have got internal stimuli you've got thoughts like this is
stimuli you've got thoughts like this is stupid let me skip the video there's no
stupid let me skip the video there's no point in doing this but just shut your
point in doing this but just shut your eyes right and what I want you to do is
eyes right and what I want you to do is I want you to draw a deep breath in
I want you to draw a deep breath in through your nose right so now
through your nose right so now like and then I want you to release it
like and then I want you to release it through your mouth so you know intent
through your mouth so you know intent breathing and once again this time in
breathing and once again this time in through the nose but I want you to focus
through the nose but I want you to focus on the sensation of your
on the sensation of your nostrils and when you release out
nostrils and when you release out through the mouth I want you to focus on
through the mouth I want you to focus on the the sensation of the air leaving
the the sensation of the air leaving your mouth and now what I want you to do
your mouth and now what I want you to do is not focus on your breath and just
is not focus on your breath and just allow your breathing to return to a
allow your breathing to return to a natural form so just you're just
natural form so just you're just breathing naturally you're not forcing
breathing naturally you're not forcing it you're not breathing deep or
it you're not breathing deep or breathing shallow and I want you to just
breathing shallow and I want you to just feel the air moving between your
feel the air moving between your nostrils now you might feel the air at
nostrils now you might feel the air at the front of your nostrils you might
the front of your nostrils you might feel it right at the back of your nose
feel it right at the back of your nose you might I don't know where you're
you might I don't know where you're going to feel it right but you should
going to feel it right but you should notice the sensation of breathing right
notice the sensation of breathing right and congratulations you've just
and congratulations you've just meditated right all meditation is and
meditated right all meditation is and all meditation needs to be for you to
all meditation needs to be for you to learn how to focus is sitting with your
learn how to focus is sitting with your eyes shut and other stimuli you know
eyes shut and other stimuli you know close out your mind and you're just
close out your mind and you're just basically breathing in through your nose
basically breathing in through your nose and out through your nose so you're
and out through your nose so you're literally just sitting there and
literally just sitting there and breathing but what you're doing is
breathing but what you're doing is you're becoming aware and you're paying
you're becoming aware and you're paying attention to the sensation of the breath
attention to the sensation of the breath pathing through your nose and what's
pathing through your nose and what's going to happen guaranteed without any
going to happen guaranteed without any question is within a few seconds your
question is within a few seconds your mind's going to come up with a thought
mind's going to come up with a thought right your mind you can open your eyes
right your mind you can open your eyes by the way if your eyes are still closed
by the way if your eyes are still closed you're weirdo right your your mind's
you're weirdo right your your mind's going to come up with a thought or
going to come up with a thought or you're going to have an emotion or
you're going to have an emotion or there's going to be a sensation like
there's going to be a sensation like your body might there might be a fly
your body might there might be a fly that lands on your leg or something or
that lands on your leg or something or maybe there's a sound and the sound has
maybe there's a sound and the sound has distract you but what's going to happen
distract you but what's going to happen either internally or externally a
either internally or externally a stimulant is going to come along or a
stimulant is going to come along or a stimuli is going to come along and
stimuli is going to come along and distract you away from this focal point
distract you away from this focal point of attention on your breath your job
of attention on your breath your job when you're meditating is simple you
when you're meditating is simple you notice the thought or you notice the
notice the thought or you notice the external stimuli and you acknowledge it
external stimuli and you acknowledge it you don't get angry at yourself for
you don't get angry at yourself for having the thought and for distracting
having the thought and for distracting yourself you simply acknowledge it and
yourself you simply acknowledge it and you say to yourself oh I'm thinking and
you say to yourself oh I'm thinking and then what you do once you've
then what you do once you've acknowledged it is you let it go and you
acknowledged it is you let it go and you re return turn back to where you were
re return turn back to where you were focusing
focusing before it's really simple and what's
before it's really simple and what's going to happen for the first month when
going to happen for the first month when you're meditating is you're going to
you're meditating is you're going to have to do this every 5 Seconds right it
have to do this every 5 Seconds right it will give you an indication into your
will give you an indication into your attention span and it's actually quite
attention span and it's actually quite terrifying just how bad your attention
terrifying just how bad your attention span is right so let's let's do an
span is right so let's let's do an example here close your
example here close your eyes and start
eyes and start breathing just not intensely just focus
breathing just not intensely just focus on the breath going in and out
on the breath going in and out and just sit there and I'm going to come
and just sit there and I'm going to come back and say something to you in a
second okay so you've noticed how you're probably already distracted now maybe
probably already distracted now maybe you sat through that and you didn't have
you sat through that and you didn't have any problem but what you probably heard
any problem but what you probably heard was me slamming my bottle on the
was me slamming my bottle on the floor that's an external stimuli that's
floor that's an external stimuli that's a distraction right and so what's
a distraction right and so what's happened is your brain has gone to that
happened is your brain has gone to that external stimuli and now you're out of
external stimuli and now you're out of meditation right so meditation is
meditation right so meditation is basically just focusing on the breath
basically just focusing on the breath something happens you have a you have a
something happens you have a you have a thought or something and then
thought or something and then essentially you just bring it back to
essentially you just bring it back to the breath it's as simple as that right
the breath it's as simple as that right and the reason that we're doing this we
and the reason that we're doing this we do it for 20 minutes a day we're not
do it for 20 minutes a day we're not listening to music we're not doing
listening to music we're not doing anything else but just sitting there and
anything else but just sitting there and the reason that we do this is because
the reason that we do this is because when you're working you're going to
when you're working you're going to start to implement this and introduce
start to implement this and introduce this so it might seem stupid but every
this so it might seem stupid but every single time right it's like a
single time right it's like a loop so you know you have the breath let
loop so you know you have the breath let me just draw this so you have the
me just draw this so you have the breath like this and all of your
breath like this and all of your attentions on the breath and then what
attentions on the breath and then what starts to happen is a thought starts to
starts to happen is a thought starts to form
form right and then your attention starts
right and then your attention starts going towards your thought all we're
going towards your thought all we're trying to do is basically I'm going to
trying to do is basically I'm going to draw an I here to resemble Focus right
draw an I here to resemble Focus right all we're trying to do is correct our
all we're trying to do is correct our focus and our attention and we're
focus and our attention and we're recognizing and seeing the thought and
recognizing and seeing the thought and feeling it and we're not judging
feeling it and we're not judging ourselves or getting angry for feeling
ourselves or getting angry for feeling it because this is a big mistake and
it because this is a big mistake and then we're bringing it back to the
then we're bringing it back to the breath and what we're doing what we're
breath and what we're doing what we're looking to do with our with our
looking to do with our with our meditation practice is repeat this this
meditation practice is repeat this this loop as much as possible the more that
loop as much as possible the more that this happens the better because every
this happens the better because every single time you correct this Loop you
single time you correct this Loop you are rewiring your brain to become aware
are rewiring your brain to become aware of distractions and cut them off and
of distractions and cut them off and what will happen is the more you do this
what will happen is the more you do this you will achieve um speed right and what
you will achieve um speed right and what I mean by that is the rate at which you
I mean by that is the rate at which you can focus and you know what I talked
can focus and you know what I talked about earlier with units of focus you
about earlier with units of focus you can have a one unit of focus or a 10un
can have a one unit of focus or a 10un Focus right the amount of units of focus
Focus right the amount of units of focus you have depend on the speed it which
you have depend on the speed it which you can um recognize distractions and
you can um recognize distractions and recorrect your focus back to the thing
recorrect your focus back to the thing that you're doing and so meditation
that you're doing and so meditation truly is the secret to achieving Focus
truly is the secret to achieving Focus right because if you're um if you're
right because if you're um if you're really quick at this Loop of recognizing
really quick at this Loop of recognizing distractions and going back to your
distractions and going back to your focus then you're more focused focus is
focus then you're more focused focus is not a binary Spectrum it's not the case
not a binary Spectrum it's not the case that you're either focused or you're not
that you're either focused or you're not focused right although technically it is
focused right although technically it is in the sense that if you are just
in the sense that if you are just working on one thing you're focused on
working on one thing you're focused on that thing but if we're talking about
that thing but if we're talking about whether or not someone's focused it's
whether or not someone's focused it's how focused are they and how many units
how focused are they and how many units of focus do they have in their life at
of focus do they have in their life at this present moment in time and that
this present moment in time and that depends on their ability to recognize
depends on their ability to recognize distractions and bring themselves back
distractions and bring themselves back as soon as as soon as possible right
as soon as as soon as possible right that really is the core to focus because
that really is the core to focus because I I can tell you now I've been
I I can tell you now I've been meditating for years I've been doing
meditating for years I've been doing this since I was 18 right inconsistently
this since I was 18 right inconsistently admittedly I haven't done it every day
admittedly I haven't done it every day for seven years um but what I can tell
for seven years um but what I can tell you is the meditation that I have
you is the meditation that I have done massively transfers through into my
done massively transfers through into my work and it also transfers into my
work and it also transfers into my emotional control and everything else
emotional control and everything else right but even now having done this for
right but even now having done this for a long time I meditate and I can sit
a long time I meditate and I can sit there and I can focus on my breath now
there and I can focus on my breath now for a good maybe four five minutes it
for a good maybe four five minutes it once before a thought comes through but
once before a thought comes through but it still gets me right there's people I
it still gets me right there's people I know who can meditate for an hour
know who can meditate for an hour without distraction right and that's
without distraction right and that's where I want to get because those people
where I want to get because those people are so focused that you wouldn't you
are so focused that you wouldn't you wouldn't even believe but my point here
wouldn't even believe but my point here is it's practice and it takes time when
is it's practice and it takes time when you're meditating it's probably going to
you're meditating it's probably going to take you like 10 seconds to get
take you like 10 seconds to get distracted and have to bring it back for
distracted and have to bring it back for me it might be a couple of minutes but
me it might be a couple of minutes but it's so like if you do this for a couple
it's so like if you do this for a couple of weeks you'll start to notice that in
of weeks you'll start to notice that in your work like you'll be working on
your work like you'll be working on something and then your brain will be
something and then your brain will be like oh let's go and get a sandwich and
like oh let's go and get a sandwich and you'll just be like no and then you'll
you'll just be like no and then you'll be back to work it's it's it's weird how
be back to work it's it's it's weird how it works and it doesn't seem like a big
it works and it doesn't seem like a big thing but it's huge you know it's like
thing but it's huge you know it's like you can be working and then maybe you
you can be working and then maybe you start having a thought about messaging
start having a thought about messaging someone on Whatsapp because you have an
someone on Whatsapp because you have an idea and then you're like oh probably
idea and then you're like oh probably shouldn't go and do that because you're
shouldn't go and do that because you're trying to catch your brain as the
trying to catch your brain as the thought forms before your body has a
thought forms before your body has a chance to react to it because if the
chance to react to it because if the thought you have and the distraction you
thought you have and the distraction you have I should probably go and message my
have I should probably go and message my friend then you're going to get up and
friend then you're going to get up and you're going to start moving you're
you're going to start moving you're going to walk over to your phone then
going to walk over to your phone then you're going to be on your phone texting
you're going to be on your phone texting someone then you then before you know
someone then you then before you know you're in your phone and you're
you're in your phone and you're completely gone then you're no longer
completely gone then you're no longer working but if you notice the thought
working but if you notice the thought and think uh if that's important I'll
and think uh if that's important I'll probably think about it later back to
probably think about it later back to work and the speed at which you can do
work and the speed at which you can do that and the regularity and the the
that and the regularity and the the consistency of which you can do that
consistency of which you can do that depends on how focused you are it is the
depends on how focused you are it is the single most important thing I have found
single most important thing I have found to enhancing it improving focus and I
to enhancing it improving focus and I suggest you do it every single day okay
suggest you do it every single day okay now meditation um it's
now meditation um it's like um you know someone told me once
like um you know someone told me once that meditation is the art of doing
that meditation is the art of doing nothing so you don't add something to it
nothing so you don't add something to it um if you're wondering what I use I'll
um if you're wondering what I use I'll see if I can find it on my phone here um
see if I can find it on my phone here um the app I use to Med tape is called
the app I use to Med tape is called insight timer and it looks something
insight timer and it looks something like this okay I use the free version
like this okay I use the free version and once you once you're on the app all
and once you once you're on the app all you do is you go to timer and then you
you do is you go to timer and then you go 20 minutes and you just press start
go 20 minutes and you just press start and at the end of the 20 minutes um it
and at the end of the 20 minutes um it will basically ring a little bell and
will basically ring a little bell and then you know you're done um I wouldn't
then you know you're done um I wouldn't suggest using your iPhone alarm because
suggest using your iPhone alarm because we all know that iPhone alarms are very
we all know that iPhone alarms are very jarring and if you're in a nice calm
jarring and if you're in a nice calm State and then you suddenly get like you
State and then you suddenly get like you know the marima tone or something you're
know the marima tone or something you're going to have some aneurysm so don't do
going to have some aneurysm so don't do app I I learned this the hard way
app I I learned this the hard way because my ringtone is that alien sci-fi
because my ringtone is that alien sci-fi sound and I was meditating and then it
sound and I was meditating and then it would be sci-fi and it was horrible
would be sci-fi and it was horrible right so don't do that but that's the
right so don't do that but that's the point right so Insight time is the app I
point right so Insight time is the app I use you don't need music you don't need
use you don't need music you don't need anything really just sit in a chair and
anything really just sit in a chair and do it for 20 minutes a day and it will
do it for 20 minutes a day and it will suck and you'll judge yourself and
suck and you'll judge yourself and you'll get angry at yourself but it's
you'll get angry at yourself but it's going to make you a millionaire if you
going to make you a millionaire if you do it for a long long time okay so those
do it for a long long time okay so those are really three things to begin with
are really three things to begin with right right so diet don't do anything
right right so diet don't do anything before work and during lunch that is
before work and during lunch that is noely stimulating don't over stimulate
noely stimulating don't over stimulate yourself and expect your brain to be
yourself and expect your brain to be able to get into a state of focus and
able to get into a state of focus and become more aware of the distractions
become more aware of the distractions that you're experiencing so the the the
that you're experiencing so the the the two other ones that I'm going to walk
two other ones that I'm going to walk you through are but we'll start with
you through are but we'll start with this one okay um and that is basically
this one okay um and that is basically all or
all or nothing so this is number four so you
nothing so this is number four so you have to understand
have to understand that your brain is a is what what would
that your brain is a is what what would we call it I actually wrote this down
we call it I actually wrote this down earlier yeah so your brain is a
earlier yeah so your brain is a universal behavioral filter or Focus as
universal behavioral filter or Focus as a as a sort of method of behavior is a
a as a sort of method of behavior is a universal behavioral filter what does
universal behavioral filter what does that mean well what it means is that how
that mean well what it means is that how you do one thing is how you do
you do one thing is how you do everything so if you're trying to
everything so if you're trying to achieve focus with your work in one area
achieve focus with your work in one area of your life but in another area of your
of your life but in another area of your life you're not focusing at all then
life you're not focusing at all then you're not going to become focused in
you're not going to become focused in your work it needs to become a way of
your work it needs to become a way of life it needs to become a routine
life it needs to become a routine everywhere for example um if I'm
everywhere for example um if I'm listening to a song on Spotify I won't
listening to a song on Spotify I won't skip the song I have to finish the song
skip the song I have to finish the song I cannot watch part of a movie I can't
I cannot watch part of a movie I can't finish part of a book before starting a
finish part of a book before starting a new one right in your life you have to
new one right in your life you have to start becoming obsessed with finishing
start becoming obsessed with finishing things and focusing on things um for
things and focusing on things um for example if I go to dinner um with a
example if I go to dinner um with a friend or with a group of people I will
friend or with a group of people I will never check my phone if I'm walking on
never check my phone if I'm walking on the beach listening to music I Won't be
the beach listening to music I Won't be messaging someone else I I it's it's
messaging someone else I I it's it's almost borderline like autistic and I
almost borderline like autistic and I don't mean that in like an offensive way
don't mean that in like an offensive way I mean like you need to become obsessive
I mean like you need to become obsessive with this thing right so you know if
with this thing right so you know if you're like if you think you can get
you're like if you think you can get away with this where like I know I said
away with this where like I know I said earlier like sometimes I'll be messaging
earlier like sometimes I'll be messaging like four people at once but that's
like four people at once but that's obviously like human behavior on
obviously like human behavior on WhatsApp right but my point is that like
WhatsApp right but my point is that like actually to be fair if I'm on the beach
actually to be fair if I'm on the beach listening to music I'll text people it's
listening to music I'll text people it's not that extreme but I'm trying to make
not that extreme but I'm trying to make a point here right where if you're just
a point here right where if you're just doing one thing you want to just do one
doing one thing you want to just do one thing and you want to train your brain
thing and you want to train your brain to not multitask because if you're
to not multitask because if you're multitasking in other areas of your life
multitasking in other areas of your life it's going to come up in your work
it's going to come up in your work because your brain is a universal
because your brain is a universal behavioral filter and what that means is
behavioral filter and what that means is if in let's say your work accounts for
if in let's say your work accounts for 70% of your behavior and then 30% of
70% of your behavior and then 30% of your behavior is whatever else if in
your behavior is whatever else if in that 30% you're multitasking like your
that 30% you're multitasking like your brain can't tell the difference between
brain can't tell the difference between work and other behavior and so I promise
work and other behavior and so I promise you if you do it elsewhere it will come
you if you do it elsewhere it will come up and show up in your work it needs to
up and show up in your work it needs to be an all or nothing thing where you try
be an all or nothing thing where you try to seek Focus everywhere because you can
to seek Focus everywhere because you can train yourself to be focused when you're
train yourself to be focused when you're watching Netflix it's just just watch
watching Netflix it's just just watch Netflix right like look at your do an
Netflix right like look at your do an audit of your environment right now like
audit of your environment right now like do you have multiple tabs open like is
do you have multiple tabs open like is is your life chaotic and ridiculous
is your life chaotic and ridiculous because if it is you know you're going
because if it is you know you're going to be in some trouble right so if I'm
to be in some trouble right so if I'm watching I'm watching I'm rewatching py
watching I'm watching I'm rewatching py blinders at the moment right um and I've
blinders at the moment right um and I've just finished season one and when I'm
just finished season one and when I'm watching py blinders I'm not messaging
watching py blinders I'm not messaging someone else on my phone I don't have
someone else on my phone I don't have another tab open I don't like it's
another tab open I don't like it's literally just me in the screen right
literally just me in the screen right I'm not doing anything else I'm not
I'm not doing anything else I'm not trying to stimulate myself in any other
trying to stimulate myself in any other way and that method of behavior will
way and that method of behavior will translate into my work because when I'm
translate into my work because when I'm your brain can't really tell the
your brain can't really tell the difference between watching a show and
difference between watching a show and working right it can in the terms that
working right it can in the terms that it'll feel work is more painful but it's
it'll feel work is more painful but it's going to treat both activities the same
going to treat both activities the same way and so if when you work you're super
way and so if when you work you're super focused but when you watch Netflix
focused but when you watch Netflix you're not well your brain's going to
you're not well your brain's going to it's going to get confused because it
it's going to get confused because it can't do both it has to be one or the
can't do both it has to be one or the other and this is why right now in your
other and this is why right now in your life everything you do is distracted and
life everything you do is distracted and chaotic so you need to change it where
chaotic so you need to change it where everything you do is focused because
everything you do is focused because that will then transform into your work
that will then transform into your work and make it way easier when you do try
and make it way easier when you do try and sit down to work and focus okay so I
and sit down to work and focus okay so I don't care if it's playing chess or
don't care if it's playing chess or talking to people or you know replying
talking to people or you know replying to your emails or whatever like when I'm
to your emails or whatever like when I'm working I only ever have one window open
working I only ever have one window open at a time with one or two tabs two tabs
at a time with one or two tabs two tabs max if I'm trying to work on something
max if I'm trying to work on something that requires two tabs if I'm on a
that requires two tabs if I'm on a meeting I don't have slack open
meeting I don't have slack open if I'm um if I'm like to be fair if I'm
if I'm um if I'm like to be fair if I'm driving or something or listen to music
driving or something or listen to music you know because that's fine but for the
you know because that's fine but for the most part like if I'm I'm not going to
most part like if I'm I'm not going to try and drive and use my phone at the
try and drive and use my phone at the same time right or I'm not going to try
same time right or I'm not going to try and be listening to a podcast but
and be listening to a podcast but texting someone at the same time train
texting someone at the same time train your brain to single task everywhere
your brain to single task everywhere because single tasking is just focused
because single tasking is just focused and if you try multitask everywhere your
and if you try multitask everywhere your brain is not going to have it it's going
brain is not going to have it it's going to it's going to be super difficult so
to it's going to be super difficult so that's all or nothing now the fifth
that's all or nothing now the fifth thing is really important right and that
thing is really important right and that is basically your
environment so what we're looking to try and do here is we're trying to craft and
and do here is we're trying to craft and create a physical and digital
create a physical and digital surrounding that gives a sent to and
surrounding that gives a sent to and makes Focus easy right we want our
makes Focus easy right we want our environment to be conducive to the
environment to be conducive to the behaviors that we want to perform and so
behaviors that we want to perform and so you know for example if you're if if you
you know for example if you're if if you on your desk right now have your phone
on your desk right now have your phone then it's going to be harder for you to
then it's going to be harder for you to focus so it's a pretty interesting thing
focus so it's a pretty interesting thing to do because right now you're watching
to do because right now you're watching this video right but I'd invite you to
this video right but I'd invite you to just look around and look at how many
just look around and look at how many distractions you've laid out in front of
distractions you've laid out in front of yourselves so first of all you've got
yourselves so first of all you've got the YouTube comments below then you've
the YouTube comments below then you've got the YouTube sidebar or you know if
got the YouTube sidebar or you know if you tilt your phone like vertically
you tilt your phone like vertically whatever horizontally whatever um
whatever horizontally whatever um there's going to be loads of other
there's going to be loads of other videos for you to watch on top of that
videos for you to watch on top of that you've got your notifications on you
you've got your notifications on you might have your email open maybe you've
might have your email open maybe you've got music playing in the background but
got music playing in the background but you've definitely got your phone on your
you've definitely got your phone on your desk somewhere you've probably also got
desk somewhere you've probably also got a messaging app open you've probably
a messaging app open you've probably also got another YouTube video that
also got another YouTube video that you're halfway through and two more tabs
you're halfway through and two more tabs open on the videos you're going to watch
open on the videos you're going to watch next like dude it's chaotic how the hell
next like dude it's chaotic how the hell can you expect to be focused when you
can you expect to be focused when you put so many distractions in front of
put so many distractions in front of yourself like you want to configure your
yourself like you want to configure your environment and create your space and
environment and create your space and your surroundings so that nothing can
your surroundings so that nothing can distract
distract you it's it's so obvious and simple like
you it's it's so obvious and simple like one example is I have no always
one example is I have no always canceling headphones so if my business
canceling headphones so if my business cuz I live with my business partner
cuz I live with my business partner right um and sometimes he'll like walk
right um and sometimes he'll like walk around the house and sing not in like a
around the house and sing not in like a weird way like I do it as well you know
weird way like I do it as well you know when you just sort of like huming to
when you just sort of like huming to yourself or singing to yourself Maybe
yourself or singing to yourself Maybe not maybe I'm just bloody weird but you
not maybe I'm just bloody weird but you know when you're just walking around
know when you're just walking around you're sort of you know making some
you're sort of you know making some noise or talking to yourself or singing
noise or talking to yourself or singing like I have noise celing headphones on
like I have noise celing headphones on because if my business partner is
because if my business partner is walking through the house singing then I
walking through the house singing then I might get distracted by that and so it's
might get distracted by that and so it's just like that's one thing in my
just like that's one thing in my environment that can just is a stimuli
environment that can just is a stimuli or a novel stimuli that can take me away
or a novel stimuli that can take me away from the thing I'm trying to do it's
from the thing I'm trying to do it's even more important you do this if the
even more important you do this if the distractions in your immediate
distractions in your immediate environment are tied to dopam Magic
environment are tied to dopam Magic reward right so primary example I have
reward right so primary example I have my phone here right now because I'm
my phone here right now because I'm making this video but the bad boy is on
making this video but the bad boy is on airplane mode well actually it doesn't
airplane mode well actually it doesn't even matter if it's on airplane mode or
even matter if it's on airplane mode or not because I literally have like
not because I literally have like nothing on there there's no like I don't
nothing on there there's no like I don't have Facebook on there I don't have
have Facebook on there I don't have Snapchat I don't have Instagram I don't
Snapchat I don't have Instagram I don't have Twitter I don't have redit I don't
have Twitter I don't have redit I don't have Gmail on there like I don't have
have Gmail on there like I don't have Discord on there I don't even have any
Discord on there I don't even have any of those things anyway I don't even have
of those things anyway I don't even have accounts let alone the app right
accounts let alone the app right if you have Instagram on your phone
if you have Instagram on your phone Snapchat on your phone Facebook on your
Snapchat on your phone Facebook on your phone Twitter on your phone Gmail on
phone Twitter on your phone Gmail on your phone Discord on your phone um I
your phone Discord on your phone um I don't know threads whatever else people
don't know threads whatever else people use these days right if you have those
use these days right if you have those apps on your phone you're going to be
apps on your phone you're going to be poorer than if you don't it is simple
poorer than if you don't it is simple because your ability to make money and
because your ability to make money and create wealth in your life depends on
create wealth in your life depends on your ability to work on things and stay
your ability to work on things and stay focused on a a specific set of tasks for
focused on a a specific set of tasks for a long period of time uninterrupted and
a long period of time uninterrupted and build value through a company if you
build value through a company if you have a phone in your pocket or on your
have a phone in your pocket or on your desk that has all of these distractions
desk that has all of these distractions on it that are rewarding to use in terms
on it that are rewarding to use in terms of your dopamine system and not only
of your dopamine system and not only that you have notifications pushing to
that you have notifications pushing to them you're literally making yourself
them you're literally making yourself poor I can't put it any other
poor I can't put it any other way you are literally you have something
way you are literally you have something in your pocket it all times that is
in your pocket it all times that is keeping you poor I do not know why
keeping you poor I do not know why people are so bloody attached to those
people are so bloody attached to those things I do I get it cuz it's like
things I do I get it cuz it's like addictive and stuff like that but dude I
addictive and stuff like that but dude I deleted everything it was the best
deleted everything it was the best decision I ever made cuz now there's
decision I ever made cuz now there's nothing to distract me you know like
nothing to distract me you know like maybe you've got dating apps on your
maybe you've got dating apps on your phone and then you've got like all these
phone and then you've got like all these messages now it's tied to dopaminergic
messages now it's tied to dopaminergic systems but also some deep psychological
systems but also some deep psychological drives and desires like you know if you
drives and desires like you know if you get a message on Tinder and that comes
get a message on Tinder and that comes through and you're trying to you know
through and you're trying to you know play a long-term game by just building
play a long-term game by just building like a system for you business you've
like a system for you business you've given your brain two options here what
given your brain two options here what do you think it's going to go for you
do you think it's going to go for you silly silly boy right it's going to go
silly silly boy right it's going to go for the girl so remove everything in
for the girl so remove everything in your environment that can cause a
your environment that can cause a distraction you know even to the point
distraction you know even to the point where like you just want to try and be
where like you just want to try and be as minimalistic as possible so what I'm
as minimalistic as possible so what I'm actually going to do now to round off
actually going to do now to round off this video is hop into my laptop and I'm
this video is hop into my laptop and I'm going to walk you through what my
going to walk you through what my digital environment looks like because
digital environment looks like because you have your physical environment which
you have your physical environment which is the immediate thing primary example
is the immediate thing primary example of how to optimize your physical
of how to optimize your physical environment is don't buy any bad food
environment is don't buy any bad food because if you're if one of your focuses
because if you're if one of your focuses you know ironically you can't really
you know ironically you can't really have focuses it just defeats the point
have focuses it just defeats the point right but if you're trying to not eat
right but if you're trying to not eat bad food and that's a focus in your life
bad food and that's a focus in your life your focus is on being healthy if you
your focus is on being healthy if you buy bad food and have bad food in your
buy bad food and have bad food in your environment you're going to eat the bad
environment you're going to eat the bad food your environment is way more
food your environment is way more powerful than your willpower if your if
powerful than your willpower if your if your
your willpower you know if your willpower and
willpower you know if your willpower and your environment if these things go toe
your environment if these things go toe to- toe your willpower might win for
to- toe your willpower might win for like a very short period of time for
like a very short period of time for like a couple of days your willp power
like a couple of days your willp power Will trump the environment but this
Will trump the environment but this thing's going to get depleted and your
thing's going to get depleted and your discipline is going to get depleted real
discipline is going to get depleted real quick and the environment will always
quick and the environment will always always win the environment always wins
always win the environment always wins so if you if you have a terrible
so if you if you have a terrible environment conducive to doing things
environment conducive to doing things you don't want to do you can't expect
you don't want to do you can't expect willpower and discipline to defend you
willpower and discipline to defend you if you're trying to quit smoking and you
if you're trying to quit smoking and you have cigarettes in the house you're
have cigarettes in the house you're going to smoke them not for the first
going to smoke them not for the first couple of days but it will get you so oh
couple of days but it will get you so oh I don't want to vape
I don't want to vape anymore I don't want to throw my vape
anymore I don't want to throw my vape out cuz it cost the money I'm not going
out cuz it cost the money I'm not going to smoke it 3 days later what do you
to smoke it 3 days later what do you think you're doing you're vaping idiot
think you're doing you're vaping idiot right so I'm going to get into my laptop
right so I'm going to get into my laptop now and walk you through um what my
now and walk you through um what my laptop looks like how I configure my
laptop looks like how I configure my desktop my browsers my social things so
desktop my browsers my social things so that when I do use them I'm not getting
that when I do use them I'm not getting distracted or my brain's not going in
distracted or my brain's not going in all these different directions so last
all these different directions so last everything for the Whiteboard let's get
everything for the Whiteboard let's get into the computer okay so we're here in
into the computer okay so we're here in inside my laptop I wanted to show you
inside my laptop I wanted to show you what I see when I'm working this is I
what I see when I'm working this is I spend you know 10 12 14 hours a day
spend you know 10 12 14 hours a day sometimes in front of this screen so
sometimes in front of this screen so I've optimized it um in many ways to
I've optimized it um in many ways to allow myself to work efficiently and
allow myself to work efficiently and effectively and you know I'm going to
effectively and you know I'm going to walk you through some tools that you can
walk you through some tools that you can install onto your laptop or workspace to
install onto your laptop or workspace to become more efficient so the first thing
become more efficient so the first thing that you'll see when I open my laptop is
that you'll see when I open my laptop is basically nothing um I don't have
basically nothing um I don't have anything except from Google Chrome down
anything except from Google Chrome down here um I don't have anything in my
here um I don't have anything in my desktop because your desktop is kind of
desktop because your desktop is kind of like your mind if it's if it's crowded
like your mind if it's if it's crowded like your brain's going to be thinking
like your brain's going to be thinking about it right so every time I come to
about it right so every time I come to work I just see a nice clean slate now
work I just see a nice clean slate now if I'm working on something um there
if I'm working on something um there will usually be documents relevant to
will usually be documents relevant to that thing over here you know so for
that thing over here you know so for example the focus video that I just made
example the focus video that I just made that was here with the audio file and
that was here with the audio file and then once it's completed it just either
then once it's completed it just either gets deleted or uploaded to a Google
gets deleted or uploaded to a Google drive to the you know corresponding or
drive to the you know corresponding or correct folder if that makes sense so
correct folder if that makes sense so there's like I only do one thing at a
there's like I only do one thing at a time and my desktop is specifically
time and my desktop is specifically dedicated to the thing that I'm working
dedicated to the thing that I'm working on and once that thing is done it gets
on and once that thing is done it gets deleted or filed or moved it doesn't
deleted or filed or moved it doesn't just sit here so this is this space here
just sit here so this is this space here that you can see is basically where what
that you can see is basically where what I'm currently working on will be and as
I'm currently working on will be and as soon as it's done it's over right so
soon as it's done it's over right so other than that I have this folder up
other than that I have this folder up here for just a couple of things that I
here for just a couple of things that I need like to keep handy like you know
need like to keep handy like you know pictures of my passport and some other
pictures of my passport and some other bits and pieces just like stuff that you
bits and pieces just like stuff that you need randomly but every time you need to
need randomly but every time you need to go and get it it annoys you so that's
go and get it it annoys you so that's efficient and then I also have this one
efficient and then I also have this one called vids which is where I upload like
called vids which is where I upload like whenever I finish a YouTube video it
whenever I finish a YouTube video it gets uploaded here as well as to Google
gets uploaded here as well as to Google Drive because then that way if Google
Drive because then that way if Google Drive fails or it gets deleted I've
Drive fails or it gets deleted I've still got to here as a backup and then
still got to here as a backup and then these videos get deleted as soon as
these videos get deleted as soon as they're uploaded if that makes sense so
they're uploaded if that makes sense so once again I just pause to pull this up
once again I just pause to pull this up once again to show you like I have
once again to show you like I have nothing in the downloads tab if it gets
nothing in the downloads tab if it gets downloaded it's gets done and then it
downloaded it's gets done and then it gets deleted it's like download done
gets deleted it's like download done delete right DDD the 3DS download done
delete right DDD the 3DS download done delete it's as simple as that you don't
delete it's as simple as that you don't want stuff hanging around and when you
want stuff hanging around and when you finish something you just want to finish
finish something you just want to finish it by deleting it or removing it right
it by deleting it or removing it right I'm a big firm believer in finishing
I'm a big firm believer in finishing things and getting stuff done and just
things and getting stuff done and just removing it so what you can see if I
removing it so what you can see if I need to access slack I can access slack
need to access slack I can access slack the only three things that I really use
the only three things that I really use um inside of my desktop here are
um inside of my desktop here are Spotify slack and Google Chrome right um
Spotify slack and Google Chrome right um slack is just as simple as looking for
slack is just as simple as looking for it there and so Spotify so you know I
it there and so Spotify so you know I don't really I don't really use it so
don't really I don't really use it so where most of the magic happens is going
where most of the magic happens is going to be inside of slack and inside of
to be inside of slack and inside of chrome so we'll go through Chrome um
chrome so we'll go through Chrome um Google Chrome is probably the like the
Google Chrome is probably the like the most important tool to my work with the
most important tool to my work with the exception of slack and the
exception of slack and the communications and stuff because like
communications and stuff because like everything to do with my work is going
everything to do with my work is going to be on the internet right because it's
to be on the internet right because it's an online business so you want to
an online business so you want to understand if you're running an online
understand if you're running an online business and you're going to be spending
business and you're going to be spending a lot of time in a browser first of all
a lot of time in a browser first of all use Chrome do not use Safari do not use
use Chrome do not use Safari do not use Firefox do not use Internet Explorer do
Firefox do not use Internet Explorer do not use Bing just use Chrome it is the
not use Bing just use Chrome it is the best fastest and most efficient thing
best fastest and most efficient thing also use Windows do not use Windows
also use Windows do not use Windows using Mac it's more efficient it's
using Mac it's more efficient it's faster I prefer it maybe you don't so
faster I prefer it maybe you don't so the first thing you'll notice when I
the first thing you'll notice when I open my Google Chrome here is it's not
open my Google Chrome here is it's not taking me through to any recommended
taking me through to any recommended sites a lot of people um you yourself
sites a lot of people um you yourself including
including probably when you go on Google Chrome
probably when you go on Google Chrome Google Chrome is going to try and
Google Chrome is going to try and distract you right it's going to try and
distract you right it's going to try and take your focus away it's going to it's
take your focus away it's going to it's going to give you external stimuli like
going to give you external stimuli like YouTube or frequently visited websites
YouTube or frequently visited websites that you can click on and it's just
that you can click on and it's just going to get you right so what you want
going to get you right so what you want to do is you want to install something
to do is you want to install something called momentum right so it's a Google
called momentum right so it's a Google Chrome extension you can go here um like
Chrome extension you can go here um like this and you can literally
this and you can literally just you can literally just download it
just you can literally just download it and install to it and what that's going
and install to it and what that's going to allow you to do is basically have
to allow you to do is basically have this like nature thing like there's no
this like nature thing like there's no more bookmark there's no sort of like
more bookmark there's no sort of like recommended sites or recently visited
recommended sites or recently visited it's just you know Focus you just come
it's just you know Focus you just come in here it says good morning Charlie
in here it says good morning Charlie good afternoon Charlie or whatever and
good afternoon Charlie or whatever and then you can then it's just you're just
then you can then it's just you're just searching up here if that makes sense
searching up here if that makes sense once you've got this sorted out that's
once you've got this sorted out that's the first sort of layer of protection
the first sort of layer of protection that you're going to need against um
that you're going to need against um against distraction the second thing you
against distraction the second thing you want to do is you want to or organize
want to do is you want to or organize everything that you need that is to be
everything that you need that is to be basically immediately accessible right
basically immediately accessible right so there's a few tools that I use every
so there's a few tools that I use every day or softwares that I use every day
day or softwares that I use every day for for work and for um to to to drive
for for work and for um to to to drive the business forward Google Drive Google
the business forward Google Drive Google Calendar Google um Gmail wise Trello now
Calendar Google um Gmail wise Trello now stripe obviously school and then Myro
stripe obviously school and then Myro right so I use these things very
right so I use these things very frequently very often so if I need to
frequently very often so if I need to get to my Google Drive I'm just one
get to my Google Drive I'm just one click away same with my calendar I'm one
click away same with my calendar I'm one click away all of these things are
click away all of these things are accessible and what I don't have to do
accessible and what I don't have to do is go anywhere else other than this page
is go anywhere else other than this page to get to them right because it's just
to get to them right because it's just simple same with my w map my health
simple same with my w map my health tracking sheet whatever a big projects
tracking sheet whatever a big projects I'm working on at the moment and then
I'm working on at the moment and then I've got these folders here that
I've got these folders here that basically um all contain like different
basically um all contain like different things that I can click on immediately
things that I can click on immediately right so this is like the Hub and this
right so this is like the Hub and this is like my navigation Tab and 80% of the
is like my navigation Tab and 80% of the time if I need to go somewhere I can
time if I need to go somewhere I can find it within one or two clicks right
find it within one or two clicks right and that's really helpful so the next
and that's really helpful so the next thing I want to show you um is let's
thing I want to show you um is let's just go to Facebook right and let's hop
just go to Facebook right and let's hop in here so the first thing you'll notice
in here so the first thing you'll notice about this right go to
about this right go to Instagram um you can see this if I go to
LinkedIn you be see I'm not logged in if I go to
I go to Twitter uh like this you can also see
Twitter uh like this you can also see I'm not logged in
I'm not logged in even if I go to school my
even if I go to school my community you'll see I'm not logged in
community you'll see I'm not logged in right so you don't want to log into
right so you don't want to log into stuff and what I mean by this is I see
stuff and what I mean by this is I see these platforms first of all I haven't
these platforms first of all I haven't been on Facebook Instagram LinkedIn or
been on Facebook Instagram LinkedIn or Twitter for like 6 months we have I have
Twitter for like 6 months we have I have business accounts on there but I don't
business accounts on there but I don't manage them so I don't have to go on
manage them so I don't have to go on them which I'm every day I count my
them which I'm every day I count my blessings for right thank you to Ken if
blessings for right thank you to Ken if you're watching this our creative
you're watching this our creative director who manages all the content um
director who manages all the content um but let's say I had to go on Facebook to
but let's say I had to go on Facebook to do something right Facebook let's say I
do something right Facebook let's say I had to go on there to I don't know
had to go on there to I don't know message a prospect back right um
message a prospect back right um Facebook is a dangerous place to go
Facebook is a dangerous place to go because it's full of distractions it's
because it's full of distractions it's politically charged and it's going to
politically charged and it's going to take you down some sort of rabbit hole
take you down some sort of rabbit hole and before you know you're going to be
and before you know you're going to be buying someone's $47 ebook that you're
buying someone's $47 ebook that you're never going to use and then it's just
never going to use and then it's just it's chaos right so the way that I treat
it's chaos right so the way that I treat these social platforms is I treat them
these social platforms is I treat them um even even my community I treat it in
um even even my community I treat it in a way that
a way that I'm getting it done and then I'm getting
I'm getting it done and then I'm getting out right so for example if I went into
out right so for example if I went into easy grow here um and just logged in and
easy grow here um and just logged in and then I went to the community and then
then I went to the community and then you know maybe I was looking at the win
you know maybe I was looking at the win post and I was like okay let's just you
post and I was like okay let's just you know see what's going on make sure we've
know see what's going on make sure we've got winds coming through or maybe I need
got winds coming through or maybe I need to look at the classroom and then I need
to look at the classroom and then I need to make an amendment to this and then
to make an amendment to this and then I'm like in here like okay yeah let me
I'm like in here like okay yeah let me let me change this video once I've done
let me change this video once I've done that and once I've got it
that and once I've got it done I come up here and I log out
done I come up here and I log out because logging out of stuff
because logging out of stuff tells your mind that that platform is
tells your mind that that platform is now completed and it's done and I
now completed and it's done and I believe that if you're logged into a
believe that if you're logged into a platform you know if you're if you're
platform you know if you're if you're logged into something um what's
logged into something um what's basically happening is like part of your
basically happening is like part of your brain is dedicated to that platform
brain is dedicated to that platform right so let's just show you my Facebook
right so let's just show you my Facebook right so if I log into Facebook here God
right so if I log into Facebook here God forbid I have have ever have to go on
forbid I have have ever have to go on this godforsaken platform um so what
this godforsaken platform um so what you're going to see here is like first
you're going to see here is like first of all it's just chaos right how the
of all it's just chaos right how the hell are you supposed to deal with this
hell are you supposed to deal with this you know you've probably got all these
you know you've probably got all these groups down here then you've got this
groups down here then you've got this feed you'll see there's no stories but
feed you'll see there's no stories but one thing that you want to start
one thing that you want to start using oh this doesn't even work
using oh this doesn't even work anymore oh that's just
anymore oh that's just sad damn okay well this is news to me
sad damn okay well this is news to me because I haven't loaded into Facebook
because I haven't loaded into Facebook in ages so there's a tool that you can
in ages so there's a tool that you can get on Chrome called
get on Chrome called undistracted and what this tool does is
undistracted and what this tool does is it should hide certain elements of you
it should hide certain elements of you know of the thing that you're using for
know of the thing that you're using for example like if I want to hide Facebook
example like if I want to hide Facebook Stories like I can just hide it you know
Stories like I can just hide it you know look at this cuz if I if I come on
look at this cuz if I if I come on Facebook right to do something and if
Facebook right to do something and if I've got three like attractive women up
I've got three like attractive women up here and then I've also got like this
here and then I've also got like this news feed of people like disagreeing
news feed of people like disagreeing with things like I'm it's very unlikely
with things like I'm it's very unlikely that I'm just going to do what I need to
that I'm just going to do what I need to do I'm going to end up clicking on a
do I'm going to end up clicking on a store story or like let's just scroll
store story or like let's just scroll for a second here like if you if you
for a second here like if you if you actually scroll on these platforms and
actually scroll on these platforms and take a minute to ask yourself what the
take a minute to ask yourself what the hell am I
hell am I doing like you need to do that sometimes
doing like you need to do that sometimes cuz I used to do this with Instagram
cuz I used to do this with Instagram where like I would just scroll and
where like I would just scroll and scroll and scroll this is a long time
scroll and scroll this is a long time ago scroll and scroll and scroll and
ago scroll and scroll and scroll and then um and then like I just sometimes
then um and then like I just sometimes catch myself like watching some stupid
catch myself like watching some stupid video and being like what the hell am I
video and being like what the hell am I doing what this this what am I doing you
doing what this this what am I doing you have to become aware of it you know it's
have to become aware of it you know it's like all you're going to find is is
like all you're going to find is is politically charged content people
politically charged content people trying to sell you stuff like myself
trying to sell you stuff like myself included right and it's just like this
included right and it's just like this is all just rubbish none of this content
is all just rubbish none of this content here is in any way shape or form going
here is in any way shape or form going to help me achieve my goal it might make
to help me achieve my goal it might make you laugh it might stimulate your
you laugh it might stimulate your dopaminergic systems but honestly it's a
dopaminergic systems but honestly it's a complete waste of time so I used to use
complete waste of time so I used to use um undistracted to hide my Facebook feed
um undistracted to hide my Facebook feed but for some reason it seems as though
but for some reason it seems as though that's not going to work so um so yeah
that's not going to work so um so yeah unfortunately you might have to use one
unfortunately you might have to use one called Newsfeed Eradicator instead okay
called Newsfeed Eradicator instead okay so that's the first thing just you know
so that's the first thing just you know if I got it done I'd log out I wouldn't
if I got it done I'd log out I wouldn't see any of that wouldn't see any of my
see any of that wouldn't see any of my newsfeed usually because the tools
newsfeed usually because the tools usually blocking it um same with
usually blocking it um same with Instagram I don't log into this I'm not
Instagram I don't log into this I'm not logged in same thing with LinkedIn if I
logged in same thing with LinkedIn if I do sign into to LinkedIn here right let
do sign into to LinkedIn here right let me log
me log in like
in like this right and I go I go to the homepage
this right and I go I go to the homepage there's no news feed the chat popup
there's no news feed the chat popup doesn't happen there's nothing to
doesn't happen there's nothing to distract me right there's obviously all
distract me right there's obviously all of these notifications and all this
of these notifications and all this basically but if I come on here to do
basically but if I come on here to do something it's far less likely I get
something it's far less likely I get distracted but the big one the big one
distracted but the big one the big one that's really going to help you me just
that's really going to help you me just log out this I don't want to be inside
log out this I don't want to be inside of this God forsaken place um the big
of this God forsaken place um the big one that's really going to help you is
one that's really going to help you is YouTube right if I go on you to YouTube
YouTube right if I go on you to YouTube right and I do this um what happens is
right and I do this um what happens is YouTube will usually Force redirect to
YouTube will usually Force redirect to my subscriptions but I'm not subscribed
my subscriptions but I'm not subscribed to anyone um CU I don't really use this
to anyone um CU I don't really use this as much as I used to but if I just go to
as much as I used to but if I just go to the YouTube homepage there's no like
the YouTube homepage there's no like there's no videos nothing nothing comes
there's no videos nothing nothing comes up there's no recommended right so I can
up there's no recommended right so I can if I'm using YouTube um I only use
if I'm using YouTube um I only use YouTube with intent let's say I'm
YouTube with intent let's say I'm searching for a video right so I go on
searching for a video right so I go on this with intent and I type in um like
this with intent and I type in um like smma how to deliver a pay per
smma how to deliver a pay per appointment offer and I'm coming on here
appointment offer and I'm coming on here with intention right then I'll be like
with intention right then I'll be like okay I'll click on this video that's all
okay I'll click on this video that's all we really want if they don't pick up
we really want if they don't pick up tool that's called undistracted which is
tool that's called undistracted which is completely free right is it's going to
completely free right is it's going to show me the video and nothing else so
show me the video and nothing else so it's not going to show me the comments I
it's not going to show me the comments I can't SC in case you can't
can't SC in case you can't notice I literally cannot scroll down
notice I literally cannot scroll down here to see the comment comments there's
here to see the comment comments there's also no sidebar and there's also no up
also no sidebar and there's also no up next or recommended right so all I all I
next or recommended right so all I all I can do is just watch the video which is
can do is just watch the video which is what I want to do because YouTube is a
what I want to do because YouTube is a great tool to gather information and to
great tool to gather information and to solve problems and to learn how to you
solve problems and to learn how to you know it's like it's a good tool but if
know it's like it's a good tool but if you know if I remove all of this stuff
you know if I remove all of this stuff here you know if I if I put all of this
here you know if I if I put all of this here look you know now I've got like all
here look you know now I've got like all of these distractions here I've got more
of these distractions here I've got more distractions down here and then if I get
distractions down here and then if I get to the end of the video it's going to
to the end of the video it's going to show me even more stuff like it's just
show me even more stuff like it's just it's chaos right it's just it's just
it's chaos right it's just it's just silly so you know just remove it and
silly so you know just remove it and hide it and then this this app will just
hide it and then this this app will just completely like remove everything right
completely like remove everything right so if I refresh now there won't be
so if I refresh now there won't be anything there so that's called
anything there so that's called undistracted it's really cool now
undistracted it's really cool now another thing that you can do another
another thing that you can do another thing that's a little bit more unknown
thing that's a little bit more unknown is you can actually use ad block right
is you can actually use ad block right um the Chrome extension to hide things
um the Chrome extension to hide things on pages so let's say for example that I
on pages so let's say for example that I want to take this to an absolute extreme
want to take this to an absolute extreme and I don't want to see YouTube
and I don't want to see YouTube descriptions right so let's say that I'm
descriptions right so let's say that I'm I just want to watch YouTube videos I
I just want to watch YouTube videos I don't want any call to actions I just
don't want any call to actions I just want to watch the description right I
want to watch the description right I don't want to I don't want a description
don't want to I don't want a description I just want to watch the video what I
I just want to watch the video what I could do is I could go into ad block
could do is I could go into ad block here and click hide something on this
here and click hide something on this page and then you can literally just
page and then you can literally just click the thing impress looks good and
click the thing impress looks good and then it will hide it right obviously I
then it will hide it right obviously I didn't confirm it let me just do it
didn't confirm it let me just do it again
um let's just do this looks good confirm and so now like I actually can't
confirm and so now like I actually can't see the
see the description the text in the description
description the text in the description is gone so I do this all the time with
is gone so I do this all the time with other websites where like certain places
other websites where like certain places that I go quite often that annoy me
that I go quite often that annoy me where there's like you know certain
where there's like you know certain things I have to like look at I just
things I have to like look at I just block them on ad block like it's really
block them on ad block like it's really cool because now whenever I go to a
cool because now whenever I go to a YouTube video um ad block is going to
YouTube video um ad block is going to like basically block it but I'm going to
like basically block it but I'm going to unblock it now cuz I want to see it so
unblock it now cuz I want to see it so you know I don't let's let's let's give
you know I don't let's let's let's give let's try an example here actually let's
let's try an example here actually let's go to Facebook and let's say that you
go to Facebook and let's say that you want to actually stop seeing your
want to actually stop seeing your Facebook notifications I've never tried
Facebook notifications I've never tried to do this before cuz I don't go on this
to do this before cuz I don't go on this thing but let's go to AB block
thing but let's go to AB block hide something on this page will it let
hide something on this page will it let me do it it will you're joking so you
me do it it will you're joking so you that's a life hack right there so you
that's a life hack right there so you can literally hide your ability to see
can literally hide your ability to see your Facebook notifications because I
your Facebook notifications because I know full well that if I log into
know full well that if I log into Facebook I'm keeping that on because I
Facebook I'm keeping that on because I know full well that if I log into
know full well that if I log into Facebook to do something for my business
Facebook to do something for my business there is not a single notification
there is not a single notification inside of this platform that will
inside of this platform that will contribute value towards my business
contribute value towards my business maybe there will be but it's very
maybe there will be but it's very unlikely like I haven't been on Facebook
unlikely like I haven't been on Facebook now for like a year so I I've missed
now for like a year so I I've missed every single notification I've had for a
every single notification I've had for a year orbe I have an appointment setter
year orbe I have an appointment setter on here now right he might have reached
on here now right he might have reached out to some of you um but like there's
out to some of you um but like there's nothing that I've missed right so I can
nothing that I've missed right so I can just do that and and be like okay let's
just do that and and be like okay let's see what else I can get rid of cuz this
see what else I can get rid of cuz this this I haven't tried to do this before
this I haven't tried to do this before let's
let's see can I hide the
contacts I can oh sorry I had to let someone in so
can oh sorry I had to let someone in so yeah you can see this is is a pretty
yeah you can see this is is a pretty cool thing you can just hide everything
cool thing you can just hide everything you can just get maybe even you can you
you can just get maybe even you can you can even use this but like the first the
can even use this but like the first the first Port of Call is don't go there
first Port of Call is don't go there because it's a distraction but the
because it's a distraction but the second thing is you can just basically
second thing is you can just basically use these tools to just remove things
use these tools to just remove things that would distract you um I don't know
that would distract you um I don't know if you can use this to actually hide
if you can use this to actually hide like the entire news feed maybe you can
like the entire news feed maybe you can you actually can see look at that so now
you actually can see look at that so now when I come onto Facebook I could even
when I come onto Facebook I could even probably hide the mess messages as well
probably hide the mess messages as well but now when I go on Facebook like if
but now when I go on Facebook like if I if I log out
I if I log out here and if I log um back
in yeah now there's nothing which is way better because now I can go and do what
better because now I can go and do what I need to do without getting distracted
I need to do without getting distracted by the news feed or my notifications and
by the news feed or my notifications and then once I'm done with it I can just
then once I'm done with it I can just log out oh and see look at this look
log out oh and see look at this look let's just look at this like you know I
let's just look at this like you know I accidentally clicked up here so
accidentally clicked up here so apparently I clicked on notifications I
apparently I clicked on notifications I don't know how it's not even there oh we
don't know how it's not even there oh we can't even access the notifications it
can't even access the notifications it doesn't matter but you get the point
doesn't matter but you get the point there's nothing in there that's valuable
there's nothing in there that's valuable nothing in there that's useful just log
nothing in there that's useful just log out and get it done so that's basically
out and get it done so that's basically how I structure my work set up for focus
how I structure my work set up for focus and how I remove all of these
and how I remove all of these distractions momental Sam um calls it
distractions momental Sam um calls it Snakes and Ladders where like you know
Snakes and Ladders where like you know it focuses like a game of snakes and
it focuses like a game of snakes and ladders where you want to put as many
ladders where you want to put as many ladders in place which are things in
ladders in place which are things in your environment that are conducive
your environment that are conducive towards Focus
towards Focus and remove the snakes and like a snake
and remove the snakes and like a snake for example is the YouTube recommended
for example is the YouTube recommended page or your Facebook news feed or you
page or your Facebook news feed or you know having a bunch of stuff down here
know having a bunch of stuff down here and like when you're working you only
and like when you're working you only want to have like one or two tabs open
want to have like one or two tabs open at any given time you don't want to have
at any given time you don't want to have multiple windows nothing no
multiple windows nothing no notifications it's just chaos just learn
notifications it's just chaos just learn to do one thing at a time keep it clean
to do one thing at a time keep it clean keep it minimalized keep it organized
keep it minimalized keep it organized and you'll make more progress if you are
and you'll make more progress if you are a agency owner or a coach or a
a agency owner or a coach or a consultant um
consultant um you can click the first link in the
you can click the first link in the description full transparency it's a
description full transparency it's a video of me trying to sell you something
video of me trying to sell you something um we might be able to help you get more
um we might be able to help you get more clients we might not I don't know but
clients we might not I don't know but either way I don't really care if you
either way I don't really care if you click it or not I just hope you found
click it or not I just hope you found this video useful um have a good
this video useful um have a good [Music]
[Music] day so in this video we're going to talk
day so in this video we're going to talk about why you can't do the work why is
about why you can't do the work why is it that you have a goal and you have
it that you have a goal and you have something you really want and one minute
something you really want and one minute you're over the moon you're confident
you're over the moon you're confident you're working really hard you're
you're working really hard you're focused your diligent your conscientious
focused your diligent your conscientious you're putting the effort in but then
you're putting the effort in but then the next day or the next week you've got
the next day or the next week you've got all this doubt you've got all this fear
all this doubt you've got all this fear you're procrastinating you're worried
you're procrastinating you're worried about being judged by other people and
about being judged by other people and for the life of you you just cannot seem
for the life of you you just cannot seem to get to your desk and actually do the
to get to your desk and actually do the work or if you make it to your desk or
work or if you make it to your desk or you make it to your workplace you end up
you make it to your workplace you end up procrastinating on the things that you
procrastinating on the things that you know you shouldn't do why does this
know you shouldn't do why does this happen and why do you go from these two
happen and why do you go from these two extremes from confident to doubt or from
extremes from confident to doubt or from you know open to close why well I
you know open to close why well I figured this one out and what I'm going
figured this one out and what I'm going to do is share my findings with you and
to do is share my findings with you and um by finding this out I become a
um by finding this out I become a millionaire and so if you stick with me
millionaire and so if you stick with me for the next hour or two here I'm going
for the next hour or two here I'm going to explain fully why you can't do the
to explain fully why you can't do the work why you struggle with um
work why you struggle with um consistency and it's going to hopefully
consistency and it's going to hopefully change your life so in order for me to
change your life so in order for me to explain this um we're going to have to
explain this um we're going to have to go to the Whiteboard of Fame because
go to the Whiteboard of Fame because it's going to be a pretty heavy video
it's going to be a pretty heavy video I'm going to have to go to a pretty
I'm going to have to go to a pretty heavy dark place and um if you're the
heavy dark place and um if you're the kind of person that just wants a quick
kind of person that just wants a quick you know dopamine hit um on YouTube and
you know dopamine hit um on YouTube and you're just looking for someone to you
you're just looking for someone to you know basically um satisfy your monkey
know basically um satisfy your monkey brain monkey entertainment this is not
brain monkey entertainment this is not the video for you
the video for you so let's have a look at this because if
so let's have a look at this because if you can learn to solve this problem
you can learn to solve this problem imagine if you could just work for 12
imagine if you could just work for 12 hours a day without any difficulty
hours a day without any difficulty imagine if you could just sit down at
imagine if you could just sit down at your desk and just be like okay I'm
your desk and just be like okay I'm working now without your body or your
working now without your body or your brain telling you to do otherwise you'd
brain telling you to do otherwise you'd probably make a lot of progress and you
probably make a lot of progress and you probably get super rich and Achieve
probably get super rich and Achieve Financial Freedom and everything you
Financial Freedom and everything you wanted to um a lot faster than you
wanted to um a lot faster than you expect
expect so let's talk about this so really the
so let's talk about this so really the main culprits for your lack of progress
main culprits for your lack of progress and your lack of work ethic are going to
and your lack of work ethic are going to be
be doubt I need a different pen than that
doubt I need a different pen than that one be sure I doubt that that pens any
one be sure I doubt that that pens any good so it's going to be
good so it's going to be doubt it's going to be
doubt it's going to be fear it's going to be
fear it's going to be judgment and it's also going to be
procrastination these are the Four Musketeers of self sabotage where you
Musketeers of self sabotage where you either can't do the work because you're
either can't do the work because you're sabotaging or because you have loads of
sabotaging or because you have loads of doubt about yourself or the fact that
doubt about yourself or the fact that it's even going to be worthwhile or
it's even going to be worthwhile or you're afraid of what happens if you do
you're afraid of what happens if you do and you don't know why you're afraid you
and you don't know why you're afraid you just are or you're concerned other
just are or you're concerned other people are going to judge you the thing
people are going to judge you the thing is is all of these things they all fall
is is all of these things they all fall under one mysterious Force there is a
under one mysterious Force there is a force in the universe a malevolent
force in the universe a malevolent horrible force that is going to try to
horrible force that is going to try to prevent you from achieving your goals
prevent you from achieving your goals and when you set your
and when you set your goal like this when you set your goal
goal like this when you set your goal this goal is going to cast a shadow and
this goal is going to cast a shadow and basically what this means is that after
basically what this means is that after you try to basically set yourself up for
you try to basically set yourself up for Success something's going to come for
Success something's going to come for you and try and break it down so the
you and try and break it down so the question is is well what is this force
question is is well what is this force and where does it come from because if
and where does it come from because if we don't understand the enemy then we
we don't understand the enemy then we cannot defeat it if we have an invisible
cannot defeat it if we have an invisible enemy that we can't even name or
enemy that we can't even name or understand then what the hell and I
understand then what the hell and I spent probably a thousand hours or more
spent probably a thousand hours or more reading psychology books and listening
reading psychology books and listening to Jung and Freud and K and all of these
to Jung and Freud and K and all of these philosophers to try and figure this one
philosophers to try and figure this one out and I did and it's made me nor of
out and I did and it's made me nor of $20 million and I'm sure in the future
$20 million and I'm sure in the future make me more so without further Ado let
make me more so without further Ado let me reveal this Force to you it is known
me reveal this Force to you it is known as
as resistance now before you click off the
resistance now before you click off the video because you're expecting me to say
video because you're expecting me to say something shiny and crazy and completely
something shiny and crazy and completely mind-blowing if you don't understand
mind-blowing if you don't understand resistance if you can't Define it at
resistance if you can't Define it at first principle you're never going to
first principle you're never going to fix this problem you're always going to
fix this problem you're always going to exist in this cycle of up and down and
exist in this cycle of up and down and self-sabotage and self-hatred so if you
self-sabotage and self-hatred so if you can't sit and watch a video for 1 hour
can't sit and watch a video for 1 hour or two hours or how long this thing is
or two hours or how long this thing is going to be on how to overcome this
going to be on how to overcome this thing how do you expect yourself to even
thing how do you expect yourself to even sit down and work for 12 hours a day so
sit down and work for 12 hours a day so lock yourself in close all your tabs
lock yourself in close all your tabs throw off your desk Focus
throw off your desk Focus okay let's get into it so the first
okay let's get into it so the first place we need to start with
place we need to start with here is identity and let me explain what
here is identity and let me explain what resistance
resistance is so resistance is essentially a force
is so resistance is essentially a force that you
that you create um to prevent yourself from
create um to prevent yourself from becoming successful it is a product of
becoming successful it is a product of your psychology and it's a product of
your psychology and it's a product of your identity and in this video I'm
your identity and in this video I'm going to try and explain it it's
going to try and explain it it's very halfhazard to get into because it's
very halfhazard to get into because it's quite close to home for me because I've
quite close to home for me because I've done this to myself and you know it can
done this to myself and you know it can get quite uncomfortable to talk about
get quite uncomfortable to talk about personal experiences like this but also
personal experiences like this but also it's extremely difficult to explain so
it's extremely difficult to explain so please there with me as I go around the
please there with me as I go around the circles and try and get to a point
circles and try and get to a point so at present you have
so at present you have got something called an
got something called an identity and this is identity version
identity and this is identity version one and nobody looks at identity and
one and nobody looks at identity and psychology this way I'm going to explain
psychology this way I'm going to explain so you have an identity and really what
so you have an identity and really what an identity is is it is a aggregate of
an identity is is it is a aggregate of every belief system that you have about
every belief system that you have about the way the world works and the way that
the way the world works and the way that you fit into the world and so what this
you fit into the world and so what this basically means is we can draw a big
basically means is we can draw a big circle and this circle represents the
circle and this circle represents the world or the universe or you know the
world or the universe or you know the market or whatever it is and this
market or whatever it is and this obviously represents your relationship
obviously represents your relationship with the world so for example a worldly
with the world so for example a worldly belief about how the world works could
belief about how the world works could be that the Earth is flat or it could be
be that the Earth is flat or it could be that it doesn't doesn't matter how much
that it doesn't doesn't matter how much money I'm I'm going to make I'm I'm
money I'm I'm going to make I'm I'm never going to be happy like money
never going to be happy like money doesn't buy you happiness is an example
doesn't buy you happiness is an example of a belief system about the way the
of a belief system about the way the world Works anything that you do or do
world Works anything that you do or do not believe to be true about the way the
not believe to be true about the way the world works is a worldly worldly belief
world works is a worldly worldly belief and what we do as human beings is in
and what we do as human beings is in order for us to um navigate this crazy
order for us to um navigate this crazy chaotic Adventure called life we have to
chaotic Adventure called life we have to bring order to chaos and so what that
bring order to chaos and so what that basically entails us doing is creating
basically entails us doing is creating belief systems and a personal identity
belief systems and a personal identity about the way that we fit into the world
about the way that we fit into the world and so for example what religion you
and so for example what religion you pick is a belief system and that is how
pick is a belief system and that is how you Orient yourself in the world or what
you Orient yourself in the world or what diet you choose to follow is a belief
diet you choose to follow is a belief system or even to the point where how
system or even to the point where how good you think you are at go-kart
good you think you are at go-kart driving this exists on every continum
driving this exists on every continum and the way that the belief system
and the way that the belief system essentially manifests is as follows we
essentially manifests is as follows we basically have a um a thing and this
basically have a um a thing and this anything it can be you know it could be
anything it can be you know it could be go-karting it could be you know Charlie
go-karting it could be you know Charlie Morgan my channel um you know it could
Morgan my channel um you know it could be it could be actually I'm not going to
be it could be actually I'm not going to put that person it could be genis K you
put that person it could be genis K you know whether you think he's good or not
know whether you think he's good or not it could be you know did we go to the
it could be you know did we go to the Moon right there's all sorts of and
Moon right there's all sorts of and literally anything in the universe
literally anything in the universe anything that comes into your perception
anything that comes into your perception you're going to end up forming a belief
you're going to end up forming a belief system about and the way the belief
system about and the way the belief systems form is kind of like this where
systems form is kind of like this where we have a fulcrum essentially which is
we have a fulcrum essentially which is like a you know a a pillar and on that
like a you know a a pillar and on that balances a um one of these like
balances a um one of these like scales
scales okay and I know this is going to seem
okay and I know this is going to seem weird but just bear with me and really
weird but just bear with me and really belief systems are binary and what this
belief systems are binary and what this means is we either think that something
means is we either think that something is good or bad it's very rare to find
is good or bad it's very rare to find someone that can think in non-binary
someone that can think in non-binary terms and I can do this just about but
terms and I can do this just about but my point is that you either think
my point is that you either think something is
something is good good or bad for example go- carting
good good or bad for example go- carting I personally do not enjoy go-karting I
I personally do not enjoy go-karting I think go-karting is bad and therefore my
think go-karting is bad and therefore my belief system with go-karting is going
belief system with go-karting is going to be like this it's going to be weighed
to be like this it's going to be weighed into the bad and you know I haven't had
into the bad and you know I haven't had many good experiences with go-karting
many good experiences with go-karting I've only had bad experiences with
I've only had bad experiences with go-karting and therefore my experience
go-karting and therefore my experience and my belief system in my identity
and my belief system in my identity about goting as it it's bad um another
about goting as it it's bad um another example could be you know if you've
example could be you know if you've watched my YouTube channel for a few
watched my YouTube channel for a few years and hopefully I've done a good
years and hopefully I've done a good enough job to make you like me to some
enough job to make you like me to some degree and so basically if you've had
degree and so basically if you've had lots of good experiences with me and my
lots of good experiences with me and my YouTube channel and you reinforce those
YouTube channel and you reinforce those by telling people about my content or
by telling people about my content or watching the content or subscribing or
watching the content or subscribing or liking the videos then you're you're
liking the videos then you're you're going to have had a lot of good
going to have had a lot of good experiences and therefore your belief
experiences and therefore your belief system surrounding the thing that is me
system surrounding the thing that is me is going to be good and positive and so
is going to be good and positive and so basically in life with everything that
basically in life with everything that we come into contact to we either have a
we come into contact to we either have a positive experience with it or a
positive experience with it or a negative experience with it and the way
negative experience with it and the way that identity form and the way that your
that identity form and the way that your identity is formed right now is
identity is formed right now is basically a su aggregate of millions of
basically a su aggregate of millions of these scales so whether or not you like
these scales so whether or not you like baked beans all the way to down down to
baked beans all the way to down down to whether or not you think that the Nazis
whether or not you think that the Nazis were good people which I think we can
were good people which I think we can all agree that they weren't is based off
all agree that they weren't is based off of this scale and it's based off of
of this scale and it's based off of whether you've had good or bad
whether you've had good or bad experiences and the thing is is there's
experiences and the thing is is there's multiple ways um to have these
multiple ways um to have these experiences and form these belief
experiences and form these belief systems and so I want you to imagine
systems and so I want you to imagine that your identity is basically a
that your identity is basically a collection of thousands if not hundreds
collection of thousands if not hundreds of thousands thousands or millions of
of thousands thousands or millions of the scales tipping in different
the scales tipping in different directions at different angles with
directions at different angles with different levels of intensity based on
different levels of intensity based on whether or not you pursue things to be
whether or not you pursue things to be good or bad and so the reason this
good or bad and so the reason this becomes a problem in business is because
becomes a problem in business is because if you believe like if you if you've
if you believe like if you if you've only had negative experiences with money
only had negative experiences with money and sick business and you you think like
and sick business and you you think like nine out of 10 businesses fail and money
nine out of 10 businesses fail and money doesn't grow on trees and you have all
doesn't grow on trees and you have all of these negative um belief systems
of these negative um belief systems around how how not only how the world
around how how not only how the world works but also I could never make make
works but also I could never make make money I'm not smart enough to make money
money I'm not smart enough to make money then what's going to happen is you will
then what's going to happen is you will give yourself no choice but to behave in
give yourself no choice but to behave in alignment with those blue systems and so
alignment with those blue systems and so you know you could have a you know money
you know you could have a you know money pool money pool right and a pool is
pool money pool right and a pool is basically like a belief pool it's a
basically like a belief pool it's a collection of beliefs about a specific
collection of beliefs about a specific thing and so you could have like a pool
thing and so you could have like a pool for whether or not you like elephants
for whether or not you like elephants you know and how you feel about
you know and how you feel about elephants I have the Roman Empire Pool
elephants I have the Roman Empire Pool on how I feel about the Roman Empire and
on how I feel about the Roman Empire and everybody in the Roman Empire and who
everybody in the Roman Empire and who the best Emperor was and stuff like that
the best Emperor was and stuff like that and So eventually you have these PS of
and So eventually you have these PS of everything about everything whether or
everything about everything whether or not you had negative positive
not you had negative positive experiences and the aggre of all those
experiences and the aggre of all those pools becomes the ocean that is your
pools becomes the ocean that is your identity in essence and the way that we
identity in essence and the way that we form beliefs is very simple so we have
form beliefs is very simple so we have our five
our five senses right so we've obviously got you
senses right so we've obviously got you know our eyes you know we've got our
know our eyes you know we've got our nose we've got our ears Etc and the way
nose we've got our ears Etc and the way that you form a belief system is an ex
that you form a belief system is an ex external stimulus will register through
external stimulus will register through your five senses into your brain and
your five senses into your brain and there will be a sentiment attached to
there will be a sentiment attached to that and so a sentiment is basically um
that and so a sentiment is basically um this means is it negative or positive
this means is it negative or positive and so for example if I'm in history
and so for example if I'm in history class and I'm learning about World War
class and I'm learning about World War II and I'm learning about the um the
II and I'm learning about the um the blitz cre for example the the German war
blitz cre for example the the German war machine my teacher going to tell me that
machine my teacher going to tell me that this is a bad thing and of course it is
this is a bad thing and of course it is a Bad Thing War's not that nice right um
a Bad Thing War's not that nice right um and what's going to happen is I'm going
and what's going to happen is I'm going to see these images of of people like
to see these images of of people like passing away and War and fighting and
passing away and War and fighting and aggression and and all this like it's up
aggression and and all this like it's up to you to decide whether it's good or
to you to decide whether it's good or bad but I'm telling you it's bad but
bad but I'm telling you it's bad but that's because of my experiences and so
that's because of my experiences and so all of the information that you you see
all of the information that you you see in your life comes with a sentiment and
in your life comes with a sentiment and that sentiment is either going to be
that sentiment is either going to be positive or negative and it doesn't have
positive or negative and it doesn't have to be positive or negative but it really
to be positive or negative but it really exists on a spectrum you know so if
exists on a spectrum you know so if we've got here
we've got here like if we've got here positive
like if we've got here positive sentiment and we've got here negative
sentiment and we've got here negative sentiment then really all the
sentiment then really all the information that you receive is going to
information that you receive is going to exist somewhere on this Continuum it's
exist somewhere on this Continuum it's not going to either be solely positive
not going to either be solely positive or solely negative but it's going to be
or solely negative but it's going to be how positive or how negative is this
how positive or how negative is this thing and the extreme at which either of
thing and the extreme at which either of these charges is applying to the the
these charges is applying to the the information that you're being exposed to
information that you're being exposed to the stimulus you're being exposed to is
the stimulus you're being exposed to is the extreme to which you will believe it
the extreme to which you will believe it to be good or bad and if you don't
to be good or bad and if you don't believe me that it could possibly work
believe me that it could possibly work this way well there are people in the
this way well there are people in the world who are actually neo-nazis and
world who are actually neo-nazis and they believe that those people were
they believe that those people were righteous and good believe it or not and
righteous and good believe it or not and it's the same way that you can find
it's the same way that you can find anything that you hold near and dear to
anything that you hold near and dear to your heart that you believe to be true
your heart that you believe to be true there will be a human being out in the
there will be a human being out in the world somewhere or a group of them
world somewhere or a group of them usually or quite a lot of them who think
usually or quite a lot of them who think they complete opposite to you and the
they complete opposite to you and the only reason that you guys think in the
only reason that you guys think in the opposite way is because you've been
opposite way is because you've been exposed to different stimulus and so
exposed to different stimulus and so someone that supports um a certain
someone that supports um a certain politician will receive um synchronicity
politician will receive um synchronicity which is basically confirmation bias in
which is basically confirmation bias in essence where they will start to seek
essence where they will start to seek and receive more signals and more
and receive more signals and more stimulants from the universe that have a
stimulants from the universe that have a positive sentiment surrounding the thing
positive sentiment surrounding the thing that they like the politician they like
that they like the politician they like and on the inverse someone who supports
and on the inverse someone who supports the opposite party or the other
the opposite party or the other politician will start looking for and
politician will start looking for and receiving from the universe other
receiving from the universe other information about who they like with
information about who they like with sentiment
sentiment positive sentiment and so this is how
positive sentiment and so this is how polarizations form and this is how we
polarizations form and this is how we get this massive divide in society and
get this massive divide in society and this has been happening for thousands
this has been happening for thousands and thousands and thousands of years in
and thousands and thousands of years in the Roman Empire you had the openm mates
the Roman Empire you had the openm mates and the popularis I think that's how you
and the popularis I think that's how you latinize those names they're probably
latinize those names they're probably not but you had the two political
not but you had the two political parties and you know you had people like
parties and you know you had people like um Cyro who didn't really take a side
um Cyro who didn't really take a side and you had people like Caesar who was
and you had people like Caesar who was part of like for the people and you see
part of like for the people and you see this in all of these different places um
this in all of these different places um and so what we need to understand is
and so what we need to understand is that and I promise I'm going somewh with
that and I promise I'm going somewh with this I promise this is going to loop
this I promise this is going to loop back to your doubt and your fear and
back to your doubt and your fear and your judgment fears and all this crap I
your judgment fears and all this crap I promise it will but I'm going somewhere
promise it will but I'm going somewhere with this what we need to understand is
with this what we need to understand is you have beliefs you have an identity
you have beliefs you have an identity and basically your identity is the sum
and basically your identity is the sum of all of these um what would you call
of all of these um what would you call them sentimental continuums of the way
them sentimental continuums of the way that the world works now why is this
that the world works now why is this appropriate and why do I need to explain
appropriate and why do I need to explain this to you well here's the thing so
this to you well here's the thing so you've got this thing thing called an
you've got this thing thing called an identity and you have what we would call
identity and you have what we would call a version one identity now the
a version one identity now the interesting thing about belief systems
interesting thing about belief systems is that they can be changed and they can
is that they can be changed and they can be broken and the only way to change
be broken and the only way to change your identity and to change who you are
your identity and to change who you are and who you perceive yourself to be and
and who you perceive yourself to be and the way that you operate in this world
the way that you operate in this world is to change your belief systems it
is to change your belief systems it doesn't matter if you dye your hair a
doesn't matter if you dye your hair a different color or wear cut some
different color or wear cut some different clothes or um you know start
different clothes or um you know start piercing your ears or something like
piercing your ears or something like that those are physical representations
that those are physical representations of your like physical manifestation the
of your like physical manifestation the only real way to change your identity is
only real way to change your identity is to change your belief systems about how
to change your belief systems about how the world works and the way that you
the world works and the way that you work in it and so an example of this is
work in it and so an example of this is if right now you believe that the Earth
if right now you believe that the Earth is round and you know you change your
is round and you know you change your you change your belief system to the
you change your belief system to the Earth being flat you now become a flat
Earth being flat you now become a flat earther and most significant belief
earther and most significant belief systems will be um will have a uh a
systems will be um will have a uh a group identity attached to them for
group identity attached to them for example Christian Muslim Judaism um flat
example Christian Muslim Judaism um flat earther vegan Carnival you know they
earther vegan Carnival you know they have these like the big polarizing ones
have these like the big polarizing ones they have names and you you name
they have names and you you name yourself part of the tribe when you
yourself part of the tribe when you change your belief system now why is
change your belief system now why is this important and how the hell does
this important and how the hell does this relate to you having doubts and
this relate to you having doubts and fears and being unable to do the work
fears and being unable to do the work consistently well here's the
consistently well here's the thing you have who you are right now and
thing you have who you are right now and you have a second um
you have a second um identity over here and this is where
identity over here and this is where things get really damn weird and this is
things get really damn weird and this is why you go through these ups and downs
why you go through these ups and downs where you have your
where you have your present identity but let's just call
present identity but let's just call this current you have this current
this current you have this current identity and you have a desired identity
identity and you have a desired identity now you won't know you won't know that
now you won't know you won't know that you have a desired identity if I asked
you have a desired identity if I asked you to name this thing and point to this
you to name this thing and point to this thing unless you've done some serious
thing unless you've done some serious work on mindset and spent thousands of
work on mindset and spent thousands of hours studying Yung and flud you're not
hours studying Yung and flud you're not going to know that you have this but
going to know that you have this but what you need to understand is that you
what you need to understand is that you are by working and by setting a goal you
are by working and by setting a goal you are essentially trying to change and
are essentially trying to change and when you when you basically set a
when you when you basically set a goal which is represented by this little
goal which is represented by this little star up here when you set a goal what
star up here when you set a goal what this is is this is quite an interesting
this is is this is quite an interesting phenomenon if you think about what a
phenomenon if you think about what a goal is if you think about what it
goal is if you think about what it represents it represents a different
represents it represents a different state of future it represents a change
state of future it represents a change it represents something new it
it represents something new it represents something that you don't have
represents something that you don't have now that you want and this is where the
now that you want and this is where the conflict comes because who you are right
conflict comes because who you are right now is going to set the goal and it's
now is going to set the goal and it's because inside of you exists a at least
because inside of you exists a at least if you're entrepreneurial spirit and you
if you're entrepreneurial spirit and you want to grow and you want to you know
want to grow and you want to you know succeed inside of you is what you could
succeed inside of you is what you could call a dream or a dream Dre up it's a
call a dream or a dream Dre up it's a part of you a deep unconscious force
part of you a deep unconscious force that is desperate for growth and you
that is desperate for growth and you probably resonate with this there's
probably resonate with this there's there's just there there's a glimmer of
there's just there there's a glimmer of hope inside of you there's a piece of
hope inside of you there's a piece of you that wants to grow and wants to
you that wants to grow and wants to develop and wants to succeed and the
develop and wants to succeed and the only way that this piece of you can
only way that this piece of you can communicate with you is through setting
communicate with you is through setting a goal so if I asked you why did you
a goal so if I asked you why did you want to achieve what you want to achieve
want to achieve what you want to achieve you probably couldn't tell me but the
you probably couldn't tell me but the reason you want to achieve what you want
reason you want to achieve what you want to achieve is because there's a small
to achieve is because there's a small part of you a small piece of you that's
part of you a small piece of you that's left a fragment of your you know of your
left a fragment of your you know of your identity that is so desperate to grow
identity that is so desperate to grow and so desperate to succeed and the only
and so desperate to succeed and the only way it can tell you that it wants to
way it can tell you that it wants to succeed and the only way that yourself
succeed and the only way that yourself can communicate with your conscious mind
can communicate with your conscious mind and your unconscious can communicate
and your unconscious can communicate with your conscious is a goal so a goal
with your conscious is a goal so a goal is really an unconscious manifestation
is really an unconscious manifestation of a desire to grow and the problem is
of a desire to grow and the problem is is that inside of you you kind of have
is that inside of you you kind of have this you know desired person that you
this you know desired person that you want to be that you could become but
want to be that you could become but typically what's going to happen is the
typically what's going to happen is the goal that you have here right and the
goal that you have here right and the person inside of you that you're not
person inside of you that you're not aware of that is setting this goal this
aware of that is setting this goal this goal is in conflict with who you are
goal is in conflict with who you are right now because if you don't believe
right now because if you don't believe me like well why would I set a goal that
me like well why would I set a goal that is in conflict with what I want right
is in conflict with what I want right now well who you are right now is
now well who you are right now is incapable of achieving this goal with a
incapable of achieving this goal with a current belief systems that you have and
current belief systems that you have and the current way that you think and the
the current way that you think and the current way that you operate with your
current way that you operate with your skills and your character and your
skills and your character and your belief systems and how you run yourself
belief systems and how you run yourself in the world is not going to be
in the world is not going to be conducive to the achievement of this
conducive to the achievement of this goal and so for example if you want to
goal and so for example if you want to build a successful company and you want
build a successful company and you want to build a successful business one
to build a successful business one behavior that might be manifesting in
behavior that might be manifesting in your life with your current identity is
your life with your current identity is maybe you're not that disciplined or
maybe you're not that disciplined or maybe you you know struggle to eat clean
maybe you you know struggle to eat clean food to keep your mind sharp or maybe
food to keep your mind sharp or maybe your attention spans ruined you there's
your attention spans ruined you there's going to be lots of things you're doing
going to be lots of things you're doing right now that are completely
right now that are completely counterintuitive to your goal and this
counterintuitive to your goal and this thing drives people into same because
thing drives people into same because it's now like once you set a goal it
it's now like once you set a goal it casts a shadow and your current the
casts a shadow and your current the shadow is your current identity and what
shadow is your current identity and what this means is you're going to go it's
this means is you're going to go it's just going to drive you mad and it
just going to drive you mad and it probably is driving you mad because
probably is driving you mad because there's a part of you inside of your
there's a part of you inside of your head that is advocating for growth and
head that is advocating for growth and this part of you manifests itself
this part of you manifests itself through these weird injections of
through these weird injections of confidence that you get you know when
confidence that you get you know when you have like that feeling that you're
you have like that feeling that you're on top of the world and you're going to
on top of the world and you're going to be successful you're going to
be successful you're going to everything's going to be okay and you're
everything's going to be okay and you're really going to smash it and then what
really going to smash it and then what happens is this person this identity
happens is this person this identity your current self brings it way back
your current self brings it way back down and it's like well that's not us
down and it's like well that's not us that's not who we are that's like this
that's not who we are that's like this is probably what you're telling yourself
is probably what you're telling yourself like that's not possible that's not me
like that's not possible that's not me and the way that this thing um sort of
and the way that this thing um sort of you know happens and you can map this on
you know happens and you can map this on a graph really is you know you're going
a graph really is you know you're going to go from being really low you know
to go from being really low you know where you're all you're all lacking
where you're all you're all lacking confidence to really high and you know
confidence to really high and you know back to really low and really it's kind
back to really low and really it's kind of like you know that typical archetype
of like you know that typical archetype where you've got an angel on one
where you've got an angel on one shoulder and a devil on the other and
shoulder and a devil on the other and you need to learn to break this cycle
you need to learn to break this cycle and essentially remove the Downs because
and essentially remove the Downs because if you can remove the downs and you can
if you can remove the downs and you can stop the downs from happening you're
stop the downs from happening you're going to just go and go upwards and I
going to just go and go upwards and I figured out how to do this and I'm going
figured out how to do this and I'm going to continue to explain it until it's
to continue to explain it until it's into Dr into your mind
into Dr into your mind so well okay so why can't you do the
so well okay so why can't you do the work and how does this happen so we
work and how does this happen so we have we have version one of
have we have version one of you and we have this desired version two
you and we have this desired version two and what I can tell you is you know you
and what I can tell you is you know you have this goal and what's going to
have this goal and what's going to happen is version two desired version of
happen is version two desired version of you is going to fight to achieve this
you is going to fight to achieve this goal and this is the thing that's going
goal and this is the thing that's going to Bubble Up into your unconscious and
to Bubble Up into your unconscious and try and get you to do the work and
try and get you to do the work and version one of you your current sense of
version one of you your current sense of self and your current belief systems and
self and your current belief systems and the way that you've oriented yourself in
the way that you've oriented yourself in the world and what you believe to be
the world and what you believe to be positive or negative is going to try to
positive or negative is going to try to fight for the go like fight against the
fight for the go like fight against the goal and so we've got these two forces
goal and so we've got these two forces where we're sort of at battle with
where we're sort of at battle with ourselves and the reason that you can't
ourselves and the reason that you can't do the work and the reason that you
do the work and the reason that you can't do the stuff that you want to do
can't do the stuff that you want to do to make the success you want to make is
to make the success you want to make is because this part of you this version
because this part of you this version one part of you is actively trying to
one part of you is actively trying to fight now why you might be saying to
fight now why you might be saying to yourself why on Earth would this um
yourself why on Earth would this um bastard fight me why is my version one
bastard fight me why is my version one so adamant and angry at me trying to
so adamant and angry at me trying to become better and achieve a better life
become better and achieve a better life because you'd think that it wouldn't be
because you'd think that it wouldn't be well the thing is is you need to start
well the thing is is you need to start looking at identity and your identities
looking at identity and your identities because you have multiple trust me you
because you have multiple trust me you have otherwise you wouldn't have these
have otherwise you wouldn't have these conflicts you know um you need to start
conflicts you know um you need to start looking at identities as um almost like
looking at identities as um almost like um sentient animals okay and I'm going
um sentient animals okay and I'm going to expl
to expl what this is so like a sentient
what this is so like a sentient animal actually let's just call it an
animal actually let's just call it an animal CU it's way easier so it's kind
animal CU it's way easier so it's kind of like an animal now in nature when we
of like an animal now in nature when we study um organisms or species or we
study um organisms or species or we watch a David at documentary or
watch a David at documentary or something like that um what we can
something like that um what we can understand is really the first principle
understand is really the first principle and the first job of any animal or any
and the first job of any animal or any being on this Earth any thing that's
being on this Earth any thing that's alive because this thing is alive it's
alive because this thing is alive it's inside You Like A Parasite you are its
inside You Like A Parasite you are its host and it's it's just basically formed
host and it's it's just basically formed through all of your sensory experiences
through all of your sensory experiences in the world um in all your memories
in the world um in all your memories we'll get to that in a second I'm going
we'll get to that in a second I'm going to write this here actually
to write this here actually um
um okay is it's an animal so what this
okay is it's an animal so what this means is and what documentary is every
means is and what documentary is every animal every organism on this planet has
animal every organism on this planet has something called a survival bias okay
something called a survival bias okay and what this looks like
is the animal will do everything it can to survive and if you study you know
to survive and if you study you know nature you look at like birds or like
nature you look at like birds or like lions or hyenas or gazel like all these
lions or hyenas or gazel like all these animals are trying to do is survive like
animals are trying to do is survive like that's the entire purpose of their
that's the entire purpose of their existence is to survive so they can
existence is to survive so they can eventually reproduce and the other um
eventually reproduce and the other um the other objective of your current
the other objective of your current identity is not only to survive but also
identity is not only to survive but also to reproduce and I don't mean to
to reproduce and I don't mean to sexually reproduce psychologically bit
sexually reproduce psychologically bit weird but I mean to reproduce in the
weird but I mean to reproduce in the sense of you're going to create these
sense of you're going to create these continuums of ideology where you feed
continuums of ideology where you feed feeds back on themselves and you'll try
feeds back on themselves and you'll try to you know tell other people about your
to you know tell other people about your ideologies and you're trying to convince
ideologies and you're trying to convince other people that this thing is right
other people that this thing is right and it's the way that you should go and
and it's the way that you should go and so all this things trying to do is
so all this things trying to do is survive and reproduce and so what we
survive and reproduce and so what we need to learn to do is metaphorically
need to learn to do is metaphorically fragment this thing in your mind as an
fragment this thing in your mind as an animal that exists with its sole intent
animal that exists with its sole intent of survival and if you tried to kill an
of survival and if you tried to kill an animal or if you tried to you know Chase
animal or if you tried to you know Chase something down and hunt something down
something down and hunt something down it's going to kick and scream it's going
it's going to kick and scream it's going to fight it's going to use every single
to fight it's going to use every single calorie it's got to resist your efforts
calorie it's got to resist your efforts to destroy it and you might be asking
to destroy it and you might be asking yourself well why do I need to destroy
yourself well why do I need to destroy this well here's the thing who you are
this well here's the thing who you are right now and the current belief systems
right now and the current belief systems that you have right now and the current
that you have right now and the current skills and traits you have as that
skills and traits you have as that person you're not capable of achieving
person you're not capable of achieving what you want to achieve there is a
what you want to achieve there is a misalignment and what you need to do if
misalignment and what you need to do if you want to achieve your goal because
you want to achieve your goal because remember you know over
remember you know over here we've got person person version two
here we've got person person version two and this person is another version of
and this person is another version of you having achieved your goal and this
you having achieved your goal and this person looks different to this person
person looks different to this person because where this person might be
because where this person might be lazy might be lazy and
lazy might be lazy and Afraid and you know um I don't know like
Afraid and you know um I don't know like uh what else could you be lazy well I
uh what else could you be lazy well I just say this person might be lazy and
just say this person might be lazy and Afraid this person could be like fat and
Afraid this person could be like fat and overweight this person could be like
overweight this person could be like tired all the time my P dying this
tired all the time my P dying this person could be tired and you know just
person could be tired and you know just genuinely like miserable but then this
genuinely like miserable but then this person over here could be like
person over here could be like disciplined and you know
disciplined and you know confident and you know really I'm really
confident and you know really I'm really fit and it could have loads of
fit and it could have loads of energy and what you need to do is you
energy and what you need to do is you need to understand that who you are
need to understand that who you are right now is is basically the reason you
right now is is basically the reason you are where you are your belief systems
are where you are your belief systems and the way that you see the World and
and the way that you see the World and St the world is perfectly manifesting
St the world is perfectly manifesting the environment and life that you
the environment and life that you deserve it's as simple as that now I'm
deserve it's as simple as that now I'm not saying that you deserve some of the
not saying that you deserve some of the nasty stuff that's happened to you like
nasty stuff that's happened to you like maybe some trauma and stuff but the
maybe some trauma and stuff but the point is that in order for the goal to
point is that in order for the goal to happen you don't chase a goal you chase
happen you don't chase a goal you chase an identity you chase a version of
an identity you chase a version of yourself a goal is an effect it's a it's
yourself a goal is an effect it's a it's something that happens it's a it's an
something that happens it's a it's an effect you are the cause your identity
effect you are the cause your identity is the cause okay and so if you want to
is the cause okay and so if you want to achieve a goal and you want to make
achieve a goal and you want to make something happen well what's the key
something happen well what's the key word to that statement if you want to
word to that statement if you want to achieve a goal if you want to make
achieve a goal if you want to make something happen which means that you
something happen which means that you are the person that makes it happen and
are the person that makes it happen and so we don't achieve goals we achieve
so we don't achieve goals we achieve identities we achieve characters and
identities we achieve characters and through the achievement of the character
through the achievement of the character or through the achievement of the
or through the achievement of the identity we manifest the goal and how
identity we manifest the goal and how could this be any other way if you
could this be any other way if you become the person that you need to
become the person that you need to become to achieve your goal then you're
become to achieve your goal then you're going to make it happen and this is what
going to make it happen and this is what I've been doing for the last eight years
I've been doing for the last eight years in my entrepreneurial career is I set a
in my entrepreneurial career is I set a goal I ask myself who do I need to
goal I ask myself who do I need to become to achieve this goal and then I
become to achieve this goal and then I start working on achieving it and most
start working on achieving it and most of my work is spent working on myself as
of my work is spent working on myself as OPP post of my company and obviously you
OPP post of my company and obviously you have to work on the business but like
have to work on the business but like for example I recently I I had to go
for example I recently I I had to go through a um a change in myself a couple
through a um a change in myself a couple of years ago where um I had a goal to
of years ago where um I had a goal to build a big team and to Outsource the
build a big team and to Outsource the work and have the company run you know
work and have the company run you know without me
without me and part of my identity was that nobody
and part of my identity was that nobody could do my job better than myself and
could do my job better than myself and this was a belief system I had about
this was a belief system I had about hiring and Outsourcing to people I had
hiring and Outsourcing to people I had this belief system that like I didn't
this belief system that like I didn't trust anyone to run the company for me
trust anyone to run the company for me nobody could do it better than me um I
nobody could do it better than me um I if if I wasn't in the company it would
if if I wasn't in the company it would fail these were belief systems that I
fail these were belief systems that I had this was my version one to do with
had this was my version one to do with that you know Paradigm that belief
that you know Paradigm that belief system and what I had to do was rewire
system and what I had to do was rewire my belief systems and look for contrary
my belief systems and look for contrary evidence because I just asked myself
evidence because I just asked myself well if those belief systems were true
well if those belief systems were true and that wasn't accurate objective
and that wasn't accurate objective representation of the entire world in
representation of the entire world in the way that the business Machine Works
the way that the business Machine Works how on Earth is it that there are like
how on Earth is it that there are like thousands of companies billion dollar
thousands of companies billion dollar levels that are not run by the founder
levels that are not run by the founder so I knew that I was wrong and I knew
so I knew that I was wrong and I knew that my belief systems were faulty and
that my belief systems were faulty and so what I had to do was kill this part
so what I had to do was kill this part of myself kill this version one like I
of myself kill this version one like I can't hire I can't trust people and step
can't hire I can't trust people and step into someone that could trust people and
into someone that could trust people and was capable of finding talented um
was capable of finding talented um strong people and you might have the
strong people and you might have the same thing in your life right now where
same thing in your life right now where maybe you believe that money is hard to
maybe you believe that money is hard to come by and you need to do an honest
come by and you need to do an honest audit of your belief system today you
audit of your belief system today you might think oh I don't believe that but
might think oh I don't believe that but maybe you do like you need to be honest
maybe you do like you need to be honest with yourself and ask yourself what has
with yourself and ask yourself what has this person cooked up like because
this person cooked up like because you've got to undo like let's say you're
you've got to undo like let's say you're 25 years old right now well you've got
25 years old right now well you've got 25 years of belief based conditioning
25 years of belief based conditioning that you've got to undo because this
that you've got to undo because this person's probably cooked up a lot of
person's probably cooked up a lot of damn stuff maybe you want want to make
damn stuff maybe you want want to make 10K a month but you believe that the
10K a month but you believe that the only way to make 10K a month is to go
only way to make 10K a month is to go and get a job as a lawyer and wait 20
and get a job as a lawyer and wait 20 years maybe that's because your parents
years maybe that's because your parents told you that was the way it work and
told you that was the way it work and the thing is is you're going to have
the thing is is you're going to have these conflicting goals and stuff so you
these conflicting goals and stuff so you need to be honest with yourself and ask
need to be honest with yourself and ask yourself what belief systems have I
yourself what belief systems have I cooked up and what's my current identity
cooked up and what's my current identity trying to manifest and force onto other
trying to manifest and force onto other people into myself and like how is that
people into myself and like how is that interfering with my ability to to
interfering with my ability to to achieve my goal and
achieve my goal and so one exercise I like to do is I like
so one exercise I like to do is I like to look at the people people who have
to look at the people people who have achieved what I want to achieve and I
achieved what I want to achieve and I like to study them as intently and as
like to study them as intently and as diligently as I can and then from that I
diligently as I can and then from that I will be able to deduce their worldview
will be able to deduce their worldview and understand their paradigms and the
and understand their paradigms and the belief systems and the way that they
belief systems and the way that they operate and worked and you know one
operate and worked and you know one example of this um I can give you is
example of this um I can give you is cisero who was a politician in Rome one
cisero who was a politician in Rome one of the greatest politicians to ever
of the greatest politicians to ever lived and cisero's worldview and belief
lived and cisero's worldview and belief system around political operation was
system around political operation was just never to pick a side and most
just never to pick a side and most politicians who get into politics they
politicians who get into politics they have this V1 belief system that you need
have this V1 belief system that you need to pick a side and polarize but ciso he
to pick a side and polarize but ciso he eventually kind of had to but for so
eventually kind of had to but for so long he he balanced this Continuum of
long he he balanced this Continuum of either s and so if you wanted to get
either s and so if you wanted to get into politics it helps to study the best
into politics it helps to study the best people and if the best people are
people and if the best people are thinking in that way and it's out of
thinking in that way and it's out of alignment with what you think it's very
alignment with what you think it's very likely that you're wrong and they're
likely that you're wrong and they're right and I do this with entrepreneurs I
right and I do this with entrepreneurs I do this with business people I do this
do this with business people I do this with all anything I want to achieve I
with all anything I want to achieve I just go and find the best people who
just go and find the best people who have done it um like I study conquerors
have done it um like I study conquerors and people who have built business
and people who have built business monopolies and because that's kind of
monopolies and because that's kind of what I want to do right I want to take
what I want to do right I want to take over markets and you know completely
over markets and you know completely just raise the bar so
just raise the bar so anyway here's where this happens so we
anyway here's where this happens so we have version one of
have version one of yourself right now I'm going to give you
yourself right now I'm going to give you a solution to this and we know that this
a solution to this and we know that this thing wants to survive and we know that
thing wants to survive and we know that if we try to take out or hunt down any
if we try to take out or hunt down any wild animal it's going to kick up a fuss
wild animal it's going to kick up a fuss it's going to scream and it's going to
it's going to scream and it's going to try and resist our efforts here's what
try and resist our efforts here's what you got to
you got to realize remember to achieve your
realize remember to achieve your goal you have to become someone else you
goal you have to become someone else you have to release this identity and this
have to release this identity and this thing becomes Obsolete and so the reason
thing becomes Obsolete and so the reason that you self-sabotage and remember
that you self-sabotage and remember self-sabotage is coming in the form of
self-sabotage is coming in the form of Doubt fear
judgment and procrastination among other things any any Force anything that comes
things any any Force anything that comes out of your body that prevents you from
out of your body that prevents you from working towards your goal is a form of
working towards your goal is a form of resistance and this thing here V1 it
resistance and this thing here V1 it generates resistance because it
generates resistance because it understands fundamentally that if you
understands fundamentally that if you achieve your goal it's no longer going
achieve your goal it's no longer going to be alive because the only way to
to be alive because the only way to acheve achieve your goal is to become
acheve achieve your goal is to become the person that can and the only way to
the person that can and the only way to become the person that can is if you get
become the person that can is if you get rid of this thing and so this thing is
rid of this thing and so this thing is going to fight you it is going to create
going to fight you it is going to create so much doubt and so much fear and so
so much doubt and so much fear and so much judgment and procrastination it's
much judgment and procrastination it's going to just it's going to just dial
going to just it's going to just dial the hell up it's it's not going to let
the hell up it's it's not going to let you get out of bed it's going to like
you get out of bed it's going to like stop you from picking up the phone and
stop you from picking up the phone and making call calls it's going to sabotage
making call calls it's going to sabotage you at every turn this thing is going to
you at every turn this thing is going to fight you and the good news is it's Poss
fight you and the good news is it's Poss possible to defeat this thing and it's
possible to defeat this thing and it's more than possible to overcome this
more than possible to overcome this thing um but you just need to start by
thing um but you just need to start by understanding it's taking me 34 minutes
understanding it's taking me 34 minutes nearly to actually explain what the hell
nearly to actually explain what the hell is going on but this is why you
is going on but this is why you self-sabotage this is why you can't just
self-sabotage this is why you can't just do the work it's because this version of
do the work it's because this version of you your identity right now has to
you your identity right now has to change and it knows that you might not
change and it knows that you might not have consciously known this before the
have consciously known this before the um before this video but your
um before this video but your subconscious is very clever it's very
subconscious is very clever it's very intelligent and it's very smart and for
intelligent and it's very smart and for as long as this thing knows that this
as long as this thing knows that this thing exists it's going to fight it
thing exists it's going to fight it because it would kind of be like you
because it would kind of be like you know what would it be like well it's
know what would it be like well it's it's just like if you were hunting a
it's just like if you were hunting a wild animal like you know in order for
wild animal like you know in order for you to achieve your goal of like having
you to achieve your goal of like having eaten some food or something it's let me
eaten some food or something it's let me just cancel that cool sorry in order for
just cancel that cool sorry in order for you to achieve your goal of like eating
you to achieve your goal of like eating food or feeding your family like if the
food or feeding your family like if the consequence of that is that this thing
consequence of that is that this thing is going to die then it's going to fight
is going to die then it's going to fight so so now you know why you sabotage it's
so so now you know why you sabotage it's really is just this it's just an
really is just this it's just an identity problem it's your ego it's
identity problem it's your ego it's everything that you stand for and
everything that you stand for and believe in is coming into challenge is
believe in is coming into challenge is is being challenged by the goal that's
is being challenged by the goal that's all this is and that's why you don't
all this is and that's why you don't part of you doesn't want to achieve this
part of you doesn't want to achieve this goal and part of you just drags you down
goal and part of you just drags you down and holds you by the heels it's scared
and holds you by the heels it's scared it doesn't want to die but it has to so
it doesn't want to die but it has to so the question is now okay well now
the question is now okay well now Charlie I understand why this happens
Charlie I understand why this happens and now I understand why I keep breaking
and now I understand why I keep breaking myself down and why I keep having these
myself down and why I keep having these doubts don't think it's anything else
doubts don't think it's anything else because this thing will try and convince
because this thing will try and convince you it's something else but it will
you it's something else but it will convince you that oh it's not safe we're
convince you that oh it's not safe we're comfortable here it's just trying to
comfortable here it's just trying to survive you can't blame it you can't be
survive you can't blame it you can't be angry at it because you do the same
angry at it because you do the same thing you know like put me in a in a
thing you know like put me in a in a cage with a bunch of animals I'm going
cage with a bunch of animals I'm going to fight for my life in there if I have
to fight for my life in there if I have to you Can't Blame It For Fighting it's
to you Can't Blame It For Fighting it's just within its nature and so what we
just within its nature and so what we need to do is we need to understand well
need to do is we need to understand well okay how do we um eliminate this part of
okay how do we um eliminate this part of ourselves and I'm not going to use the k
ourselves and I'm not going to use the k word because YouTube's going to um
word because YouTube's going to um probably demonetize this video if I
probably demonetize this video if I start saying you should K yourself right
start saying you should K yourself right but you need to in essence K that part
but you need to in essence K that part of yourself so that the new version of
of yourself so that the new version of you can step in and begin to grow so how
you can step in and begin to grow so how do we achieve this how do we eliminate
do we achieve this how do we eliminate our old identity which in essence we
our old identity which in essence we need to remove and eliminate there are
need to remove and eliminate there are two ways okay the first way is
two ways okay the first way is pain and the second way is
affirmation so what we're going to do is we're going to get into these two
we're going to get into these two things pain is an interesting idea I
things pain is an interesting idea I want known that I'm not talking about
want known that I'm not talking about physical um pain where like for example
physical um pain where like for example you stub your toe on purpose or
you stub your toe on purpose or something like that I'm not talking
something like that I'm not talking about breaking a leg or touching a hot
about breaking a leg or touching a hot stove I'm talking about psychological
stove I'm talking about psychological mental pain and pain at first principle
mental pain and pain at first principle is very
is very straightforward pain is basically when
resistance meets effort so remember resistance here is
effort so remember resistance here is this unan most universal force of
this unan most universal force of self-sabotage and it can come in many
self-sabotage and it can come in many different forms in fact in my trainings
different forms in fact in my trainings with my clients I've been able to find
with my clients I've been able to find like 40 different ways that this
like 40 different ways that this manifests it can come in the form of you
manifests it can come in the form of you being a perfectionist it can come in the
being a perfectionist it can come in the form of you like you're just not wanting
form of you like you're just not wanting to do the work doubt procrastination
to do the work doubt procrastination fear people are going to judge me for
fear people are going to judge me for this um I mean there's there's a ton and
this um I mean there's there's a ton and I won't get into all of them now but
I won't get into all of them now but anything anything that prevents you from
anything anything that prevents you from doing the work like you know oh I'll
doing the work like you know oh I'll just do it tomorrow or like um oh I
just do it tomorrow or like um oh I can't work on this right now because
can't work on this right now because like the Wi-Fi speed's not good enough
like the Wi-Fi speed's not good enough like anything that you tell any
like anything that you tell any delusional story you tell yourself is
delusional story you tell yourself is why you should do the work as resistance
why you should do the work as resistance and the way that pain manifests and the
and the way that pain manifests and the way that pain comes to fruition in your
way that pain comes to fruition in your mind is when resistance meets effort now
mind is when resistance meets effort now effort is basically your will it's it's
effort is basically your will it's it's your body and your mind executing on
your body and your mind executing on activities and Performing tasks in spite
activities and Performing tasks in spite of their being resistance there and it's
of their being resistance there and it's kind of interesting here because the
kind of interesting here because the only way that you can feel pain is by
only way that you can feel pain is by creating resistance and so the only way
creating resistance and so the only way to essentially assassinate your
to essentially assassinate your character your version one that you want
character your version one that you want to get rid of so a new place can step in
to get rid of so a new place can step in um and that's where the affirmation
um and that's where the affirmation comes and I'm going to I'm going to show
comes and I'm going to I'm going to show you how to assassinate and you know
you how to assassinate and you know essentially what we're doing here is
essentially what we're doing here is we're performing a mental coup you know
we're performing a mental coup you know where it's kind of like in a government
where it's kind of like in a government um where I mean there's lot examples of
um where I mean there's lot examples of famous coups throughout history like um
famous coups throughout history like um I won't get into them anyway you you
I won't get into them anyway you you know what coup is right where like
know what coup is right where like there's a government and they don't like
there's a government and they don't like the Emperor or the ruler or the king and
the Emperor or the ruler or the king and so they assassinate the king and the
so they assassinate the king and the current presiding like form of identity
current presiding like form of identity the king or the emperor and they replace
the king or the emperor and they replace the king with a more favorable person
the king with a more favorable person that they think would be better for the
that they think would be better for the country or their own interests and so
country or their own interests and so what we're doing here is we're
what we're doing here is we're performing a psychological coup where we
performing a psychological coup where we need to assassinate this thing to get
need to assassinate this thing to get rid of it so that we can put something
rid of it so that we can put something new it because until you get rid of the
new it because until you get rid of the current thing you can't put the new
current thing you can't put the new thing in although it's a transition you
thing in although it's a transition you get the binary thinking
get the binary thinking right why pain well the only way to
right why pain well the only way to defeat and eliminate this version one of
defeat and eliminate this version one of yourself is through pain pain is the um
yourself is through pain pain is the um is the weapon that you use to slay the
is the weapon that you use to slay the dragon so to speak and so if you are a
dragon so to speak and so if you are a knight and you are fighting a dragon for
knight and you are fighting a dragon for the pot of gold or the the you know the
the pot of gold or the the you know the blonde princess ever you have a sword
blonde princess ever you have a sword and you're using you will use the sword
and you're using you will use the sword to slay the dragon and your action which
to slay the dragon and your action which is your effort is you swinging the sword
is your effort is you swinging the sword the resistance represents the dragon and
the resistance represents the dragon and the sword itself represents pain the
the sword itself represents pain the only tool you have at your disposal to
only tool you have at your disposal to eliminate and assassinate this thing is
eliminate and assassinate this thing is suffering and how could it possibly be
suffering and how could it possibly be any other way because nobody likes pain
any other way because nobody likes pain and the reason that no one's successful
and the reason that no one's successful and the reason that it's extremely rare
and the reason that it's extremely rare to find success in this day and age is
to find success in this day and age is because people don't understand this all
because people don't understand this all you want in life is probably behind a
you want in life is probably behind a couple of years of suffering and pain
couple of years of suffering and pain and you this can be interchanged with
and you this can be interchanged with suffering but I think pain is a better
suffering but I think pain is a better word to use and so you need to have pain
word to use and so you need to have pain and basically the interesting thing is
and basically the interesting thing is every single time resistance manifests
every single time resistance manifests in your life through anything whether
in your life through anything whether it's like you know in fact let me get my
it's like you know in fact let me get my laptop and tell you some examples of
laptop and tell you some examples of resistance I think this is
resistance I think this is I think this is pretty important that
I think this is pretty important that you understand
this because anytime that you feel resistance which is basically you know
resistance which is basically you know your version one identity trying to
your version one identity trying to survive anytime that that comes up is a
survive anytime that that comes up is a time that you have an opportunity to
time that you have an opportunity to create pain in your life voluntary pain
create pain in your life voluntary pain and so if I just um hop
and so if I just um hop into my laptop here I can actually walk
into my laptop here I can actually walk you through the forms of resist
you through the forms of resist resistance that I've been able to
resistance that I've been able to identify in myself and the forms of
identify in myself and the forms of resistance that I've been able to
resistance that I've been able to overcome and so you should you need to
overcome and so you should you need to rewire your relationship with pain
rewire your relationship with pain because it's a good thing it's the only
because it's a good thing it's the only way that you can remove this thing and
way that you can remove this thing and essentially get what you want
essentially get what you want so here we
so here we go
okay that's how look here
so you can see this here this is part of one of our trainings
this is part of one of our trainings so okay here are forms of resistance
so okay here are forms of resistance first one is
first one is fear the second one is instant
fear the second one is instant gratification which is not working
gratification which is not working because you expect instant gratification
because you expect instant gratification from work doubt obviously anxiety not
from work doubt obviously anxiety not working because it makes you feel
working because it makes you feel nervous rationalization not working
nervous rationalization not working because you rationalize not to do it
because you rationalize not to do it learning not working because you want to
learning not working because you want to focus on learning instead research not
focus on learning instead research not working because you want to research the
working because you want to research the thing before before you start working on
thing before before you start working on it Comfort not working because you feel
it Comfort not working because you feel comfortable right now Perfection not
comfortable right now Perfection not working because you want everything to
working because you want everything to be perfect before starting waiting not
be perfect before starting waiting not not working because you'd rather wait to
not working because you'd rather wait to see if things change these are all here
see if things change these are all here right um there's a load there's a lot of
right um there's a load there's a lot of ways this comes in criticism not working
ways this comes in criticism not working because you're afraid of people's
because you're afraid of people's criticism drama not working because
criticism drama not working because you're involved in your own personal
you're involved in your own personal drama and you're creating personal drama
drama and you're creating personal drama to avoid the work um support not working
to avoid the work um support not working because you feel like you don't have the
because you feel like you don't have the support network or a [ __ ] account
support network or a [ __ ] account accountability partner God I see this
accountability partner God I see this all the time I need an accountability
all the time I need an accountability Partners do the
Partners do the work it's this thing it's attacking you
work it's this thing it's attacking you like all of these methods of cope you
like all of these methods of cope you have all these delusions there's 40 of
have all these delusions there's 40 of them so nearly they all come from the
them so nearly they all come from the same Source they're all resistance and
same Source they're all resistance and please don't click me going like what I
please don't click me going like what I just did you can that's going to be
just did you can that's going to be awkward but you know um like entitlement
awkward but you know um like entitlement not working because you feel like you're
not working because you feel like you're entitled not to routine not working
entitled not to routine not working because you didn't have your coffee this
because you didn't have your coffee this morning selflove not working because it
morning selflove not working because it makes you feel like stupid like I I
makes you feel like stupid like I I don't want to do the work because I love
don't want to do the work because I love myself and I don't want to put myself
myself and I don't want to put myself through pain God if you really loved
through pain God if you really loved yourself then you put yourself through
yourself then you put yourself through some pain because you're being an idiot
some pain because you're being an idiot so back to this topic it
so back to this topic it had the only thing you have only way
had the only thing you have only way that you can destroy and assassinate
that you can destroy and assassinate this current version of yourself is with
this current version of yourself is with pain and that means that every time you
pain and that means that every time you feel resistance every time something in
feel resistance every time something in you says please don't do this please
you says please don't do this please don't do this work and you do with
don't do this work and you do with effort then part of this dies okay part
effort then part of this dies okay part of this dies and why why does it die
of this dies and why why does it die well it's because by applying effort to
well it's because by applying effort to resistance and by Feeling by pain
resistance and by Feeling by pain manifesting pain is the effect of this
manifesting pain is the effect of this you're becoming the person that you need
you're becoming the person that you need to become to achieve the goal because
to become to achieve the goal because there are a series of actions and causes
there are a series of actions and causes you can take and put into motion
you can take and put into motion that you can literally work on to
that you can literally work on to achieve your goal and it's funny that to
achieve your goal and it's funny that to work on those things and to believe
work on those things and to believe those things are going to work I.E like
those things are going to work I.E like making a cold call or doing a sales call
making a cold call or doing a sales call or building a website whether that's up
or building a website whether that's up to the debate if that's important or not
to the debate if that's important or not but doing these work things is a it's a
but doing these work things is a it's a form of a new identity is forming
form of a new identity is forming identities form through our belief
identities form through our belief systems our belief systems manifest
systems our belief systems manifest through our actions okay and so if you
through our actions okay and so if you suddenly start making tons of C calls
suddenly start making tons of C calls for your business or if you suddenly
for your business or if you suddenly start making content for your personal
start making content for your personal brand even though you don't want to do
brand even though you don't want to do it you're reforming your identity and
it you're reforming your identity and you're reshaping yourself and it's
you're reshaping yourself and it's really the quickest way in alignment
really the quickest way in alignment with this to change your identity is to
with this to change your identity is to start behaving out of alignment with who
start behaving out of alignment with who you believe you are and it is so hard to
you believe you are and it is so hard to do and this is why it's so rare to find
do and this is why it's so rare to find success because no one wants to be in
success because no one wants to be in pain everyone it doesn't feel very nice
pain everyone it doesn't feel very nice but this is why success is valuable is
but this is why success is valuable is because it's rare and because anyone who
because it's rare and because anyone who is successful has had to go through this
is successful has had to go through this whether they've been aware of it or not
whether they've been aware of it or not they they go through this and then you
they they go through this and then you look at someone who's successful and and
look at someone who's successful and and you just think he's just got it like I'm
you just think he's just got it like I'm that's not me like people are born with
that's not me like people are born with it people are just like you know Talent
it people are just like you know Talent is just like born not made it's a load
is just like born not made it's a load of rubbish it's just
of rubbish it's just like accurate suffering for years on end
like accurate suffering for years on end until this thing's gone and then it can
until this thing's gone and then it can be replaced with something new and so so
be replaced with something new and so so I can't describe this in any more of a
I can't describe this in any more of a any any simpler terms than this pain
any any simpler terms than this pain manifests when resistance meets effort
manifests when resistance meets effort and pain is the sword that we use to
and pain is the sword that we use to slay the current version of ourself that
slay the current version of ourself that does not want us to succeed because it
does not want us to succeed because it does not want to die this thing wants to
does not want to die this thing wants to survive okay and in order for you to
survive okay and in order for you to kill something you have to put it in
kill something you have to put it in pain it's very straight for the metaphor
pain it's very straight for the metaphor is perfectly aligned and I hope that
is perfectly aligned and I hope that makes sense but the question then
makes sense but the question then becomes
becomes okay well if I know how to assassinate
okay well if I know how to assassinate the game then how do I introduce a new
the game then how do I introduce a new candidate and the way we do that is
candidate and the way we do that is through affirmation so remember this
through affirmation so remember this identity is an aggregate of belief
identity is an aggregate of belief systems that's really all your identity
systems that's really all your identity is is it's a collection of
is is it's a collection of scales of either positive you know you
scales of either positive you know you got positive or negative experiences
got positive or negative experiences like this it's a collection of scales of
like this it's a collection of scales of millions of these different things or
millions of these different things or hundreds of thousands of them at least
hundreds of thousands of them at least and what we're doing as we go through
and what we're doing as we go through pain is we are realigning these scales
pain is we are realigning these scales in some way shape or form because if you
in some way shape or form because if you believe money is hard to make and you
believe money is hard to make and you start making coold calls in spite of
start making coold calls in spite of everything about you screaming you to
everything about you screaming you to not do it um and you start making some
not do it um and you start making some money well you start to if if all you've
money well you start to if if all you've ever had in your life is negative
ever had in your life is negative experiences with money and making money
experiences with money and making money and you believe it's scar scarce and
and you believe it's scar scarce and hard to come by then when you start
hard to come by then when you start trying to make it your your version one
trying to make it your your version one is going to be screaming at you because
is going to be screaming at you because it's got this belief system it's hard to
it's got this belief system it's hard to make and if you actually try and you
make and if you actually try and you start you start refusing to believe it's
start you start refusing to believe it's [ __ ] and putting causes into the
[ __ ] and putting causes into the ocean to try and make the money you're
ocean to try and make the money you're going to start having some slightly
going to start having some slightly positive experiences with making money
positive experiences with making money and over time you're going to tip this
and over time you're going to tip this scale in the other direction and tip
scale in the other direction and tip this belief system and in the process
this belief system and in the process remove version one of yourself change
remove version one of yourself change your belief system so you can start to
your belief system so you can start to behave differently and that's called
behave differently and that's called practice we give a sense to belief
practice we give a sense to belief through action through something called
through action through something called practice and then you're a different
practice and then you're a different person and now you've become he who can
person and now you've become he who can or she who can remember the only way to
or she who can remember the only way to achieve a goal is to become he who can
achieve a goal is to become he who can or she who can we don't go after goals
or she who can we don't go after goals we go after identities we go after
we go after identities we go after characters and by becoming the person
characters and by becoming the person that can achieve a goal of course it's
that can achieve a goal of course it's going to happen how could it possibly be
going to happen how could it possibly be any other way it's called obliquity we
any other way it's called obliquity we achieve something through its opposite
achieve something through its opposite so the next step and you want to do this
so the next step and you want to do this at the same time as this is every day
at the same time as this is every day from now on your entire job is to put
from now on your entire job is to put yourself in as much much pain as humanly
yourself in as much much pain as humanly possible isolate the thing that you feel
possible isolate the thing that you feel the most resistance around and if you're
the most resistance around and if you're wondering what to work on and you're
wondering what to work on and you're wondering how to I actually go about
wondering how to I actually go about this just find the thing that is the
this just find the thing that is the most difficult and then do it right now
most difficult and then do it right now I want you to make a c call now your
I want you to make a c call now your heart's starting to beat and now you're
heart's starting to beat and now you're now you're Justified you've just
now you're Justified you've just Justified exactly why you shouldn't do
Justified exactly why you shouldn't do it haven't you I want you to make a call
it haven't you I want you to make a call call it doesn't matter who you call I
call it doesn't matter who you call I want you to call someone up and just
want you to call someone up and just tell them that you want to sell them
tell them that you want to sell them something oh but now look at you now
something oh but now look at you now look at everything that you've just
look at everything that you've just learned has been thrown out the window
learned has been thrown out the window version one of you and I'm serious I won
version one of you and I'm serious I won to do this version one of you is now
to do this version one of you is now afraid and scared in fact I'm going to
afraid and scared in fact I'm going to do it let's make a call you know because
do it let's make a call you know because if you can't do this now when this
if you can't do this now when this knowledge is fresh in your brain do it
knowledge is fresh in your brain do it with me I want to make a call call I
with me I want to make a call call I literally want you to pick up your phone
literally want you to pick up your phone or pick up something and make a call
or pick up something and make a call call okay it doesn't have to go well and
call okay it doesn't have to go well and mine's probably not going to right when
mine's probably not going to right when I used to do call call I have a 5%
I used to do call call I have a 5% conversion rate on appointments which
conversion rate on appointments which means that I'm probably have 5% chance
means that I'm probably have 5% chance of booking this appointment but I'm
of booking this appointment but I'm going to make a
going to make a call okay and even if they don't pick up
call okay and even if they don't pick up it doesn't matter it's just the fact
it doesn't matter it's just the fact that I've done it so let's search
that I've done it so let's search marketing agency in
marketing agency in London see and now I've got some
London see and now I've got some resistance I don't want to do this I
resistance I don't want to do this I don't want to make this cold call
don't want to make this cold call because I can get rejected and it's not
because I can get rejected and it's not going to feel very nice but I've got my
going to feel very nice but I've got my Skype and I'm going to do it and I want
Skype and I'm going to do it and I want you to do the same thing because the
you to do the same thing because the lesson here is that we have what we are
lesson here is that we have what we are feeling right now you and I both
feeling right now you and I both is resistant even if you don't have a
is resistant even if you don't have a business that relies on cold calls I
business that relies on cold calls I want you to do this I want you to do
want you to do this I want you to do something difficult because this is a
something difficult because this is a very small piece of pain that we can use
very small piece of pain that we can use to assassinate the version one of
to assassinate the version one of ourselves okay so let's call this agency
ourselves okay so let's call this agency up
up um uh they're in London so they should
um uh they're in London so they should be open right
be open right now and let me turn this volume
up hi thank you for calling I'm not even going to answer but this is what you
going to answer but this is what you need to learn to do is every like I'm
need to learn to do is every like I'm just like make C and you start panicking
just like make C and you start panicking and now you're making you'll do what
and now you're making you'll do what you're saying to yourself is I I'll do
you're saying to yourself is I I'll do it after the thing or well my business
it after the thing or well my business doesn't rely on Co cools so I don't
doesn't rely on Co cools so I don't really need to do it but a few of you a
really need to do it but a few of you a small percentage of you are actually
small percentage of you are actually going to be taking action here and this
going to be taking action here and this is the the start of the snowball that
is the the start of the snowball that rolls down the hill most people are
rolls down the hill most people are going to watch this video and they're
going to watch this video and they're going to puss you out and be like yeah I
going to puss you out and be like yeah I don't really want to make a c it's just
don't really want to make a c it's just not
not have you not just listened to what I
have you not just listened to what I said are you not getting is it not
said are you not getting is it not coming into your bloody skull so let me
coming into your bloody skull so let me find um a marketing agency and call them
find um a marketing agency and call them and um let's see let's have a look shall
we and I'm just doing this live I'm doing this real
doing this real time on my
laptop you can see what I'm here I need to find the phone
to find the phone numbers and it doesn't matter if I get
numbers and it doesn't matter if I get rejected it doesn't matter if I don't
rejected it doesn't matter if I don't get anywhere like the whole point of
get anywhere like the whole point of this is that the why do most agencies
this is that the why do most agencies not have their phone number on their
not have their phone number on their website what okay let's go to
website what okay let's go to um let's go to Yellow
um let's go to Yellow Pages
um okay let's try this again
okay let's try this again then like you need to learn how to do
then like you need to learn how to do this
this a real this is a I'm not going to book the meeting I know I won't
probably good afternoon hey good afternoon mate I've got to be honest
afternoon mate I've got to be honest with you I'm here to sell you something
with you I'm here to sell you something um would you like me to leave you alone
um would you like me to leave you alone or can I have two
or can I have two minutes uh leave me alone thank you then
minutes uh leave me alone thank you then all right brother have a good
all right brother have a good day and it's that simple it's that damn
day and it's that simple it's that damn simple all right I didn't want to do
simple all right I didn't want to do that it doesn't feel very nice I've just
that it doesn't feel very nice I've just been rejected on camera to maybe 100,000
been rejected on camera to maybe 100,000 people but the point is that I've just
people but the point is that I've just put myself through some pain i' I felt
put myself through some pain i' I felt the resistance I didn't want to make the
the resistance I didn't want to make the call I didn't want to do it at all us
call I didn't want to do it at all us saw I was kind of like oh I don't want
saw I was kind of like oh I don't want to do this I've applied effort to
to do this I've applied effort to resistance I'm I'm now in some sort of
resistance I'm I'm now in some sort of pain although it's just subsided and
pain although it's just subsided and this part of me that is manifesting all
this part of me that is manifesting all these problems is now slightly worse off
these problems is now slightly worse off so you have to if you haven't if you
so you have to if you haven't if you didn't just make that call call well I'm
didn't just make that call call well I'm sorry but you're not cut out to be
sorry but you're not cut out to be successful and I mean that like and I
successful and I mean that like and I mean that with all my all my good willll
mean that with all my all my good willll and heart if you're not willing to pick
and heart if you're not willing to pick up the phone right now and do this one
up the phone right now and do this one small thing and put yourself in this one
small thing and put yourself in this one small piece of pain as I just did there
small piece of pain as I just did there then you're simply not cut out for this
then you're simply not cut out for this life you'll just if you can't even do
life you'll just if you can't even do that if you can't even bring yourself to
that if you can't even bring yourself to do that you're not worth it and I don't
do that you're not worth it and I don't mean that in a negative nasty way I'm
mean that in a negative nasty way I'm just saying you might as well just click
just saying you might as well just click off this video video and go and watch
off this video video and go and watch some Netflix and just live your you know
some Netflix and just live your you know blind life where you just abide by the
blind life where you just abide by the rules and you just like just let let
rules and you just like just let let life carry you through don't bother
life carry you through don't bother trying you can't do something like that
trying you can't do something like that or you can't think of something painful
or you can't think of something painful like go and just do a plank right now do
like go and just do a plank right now do like a 60c plank but do the cold call
like a 60c plank but do the cold call even any business and just tell them
even any business and just tell them you're trying to sell them something and
you're trying to sell them something and then just and they'll be like oh no
then just and they'll be like oh no they'll just be like oh leave me alone
they'll just be like oh leave me alone go away like that guy did and it won't
go away like that guy did and it won't feel nice but what matters is that
feel nice but what matters is that you're one step closer towards Ming this
you're one step closer towards Ming this part of yourself so if you I can't
part of yourself so if you I can't stress enough you can't even do that
stress enough you can't even do that then I'm sorry but you're beyond hope so
then I'm sorry but you're beyond hope so now that I've put you through some
now that I've put you through some suffering and some pain and you hate me
suffering and some pain and you hate me a little bit let's talk about how to
a little bit let's talk about how to remove this because what you just did
remove this because what you just did there with the cold cool if you do that
there with the cold cool if you do that like if you did it which I'm assuming
like if you did it which I'm assuming you did because you should have done
you did because you should have done it if that pain that you just felt and
it if that pain that you just felt and that Sensation that you just felt if
that Sensation that you just felt if every if if every waking hour of your
every if if every waking hour of your life for the next next couple of years
life for the next next couple of years becomes dedicated to chasing that
becomes dedicated to chasing that feeling as intensely and as much as you
feeling as intensely and as much as you can possibly take you will become
can possibly take you will become successful I promise and I know it's
successful I promise and I know it's true because it's exactly what I did
true because it's exactly what I did isolate the thing that hurts the most
isolate the thing that hurts the most and repeat it over and over and over
and repeat it over and over and over again and give the universe no choice it
again and give the universe no choice it will remove this thing and your identity
will remove this thing and your identity will begin to reform and time will
will begin to reform and time will elapse it will be hard it will suck but
elapse it will be hard it will suck but it will make for a good story okay that
it will make for a good story okay that coal I've probably done 100,000 coold
coal I've probably done 100,000 coold calls in my life I coold calleded every
calls in my life I coold calleded every gym in America like more than twice you
gym in America like more than twice you there like 40,000 of them
there like 40,000 of them so and it sucks I didn't enjoy it it's
so and it sucks I didn't enjoy it it's horrible but that's my point the reason
horrible but that's my point the reason that success is valuable is because very
that success is valuable is because very few people have it because very few
few people have it because very few people can do this and they never they
people can do this and they never they don't have either so the next stage is
don't have either so the next stage is affirmation so what what I said about
affirmation so what what I said about the belief system being either you know
the belief system being either you know positive here or negative here is pretty
positive here or negative here is pretty universally true and in addition to your
universally true and in addition to your efforts you want to fight this enemy on
efforts you want to fight this enemy on two different fronts okay so front
two different fronts okay so front number one is the pain thing where we're
number one is the pain thing where we're essentially trying to strip this thing
essentially trying to strip this thing of any of its power by basically putting
of any of its power by basically putting it in this pain and we're slaying the
it in this pain and we're slaying the dragon with The Sword and the sword is
dragon with The Sword and the sword is the pain the swing is the action and the
the pain the swing is the action and the dragon is the current form of identity
dragon is the current form of identity we have and when you remove this thing
we have and when you remove this thing you get the pot of gold and everything
you get the pot of gold and everything happens and you achieve your goal and
happens and you achieve your goal and remember remember you want risk you want
remember remember you want risk you want resistance and you want pain and you
resistance and you want pain and you need to rewire your relationship with
need to rewire your relationship with this stuff because without the dragon
this stuff because without the dragon there can be no night the dragon
there can be no night the dragon represents an opportunity for you to
represents an opportunity for you to become more and for you to grow and
become more and for you to grow and without the dragon what's the point if
without the dragon what's the point if you're a superhero but there's no
you're a superhero but there's no villain what's the point you can't be a
villain what's the point you can't be a hero without a villain and you cannot be
hero without a villain and you cannot be a successful like well put together
a successful like well put together entrepreneu or person without pain you
entrepreneu or person without pain you need it you should want it you should
need it you should want it you should love it and it'll take a while for you
love it and it'll take a while for you to fall in love with it but trust me you
to fall in love with it but trust me you will the next stage is affirmation
will the next stage is affirmation so the second stage in the coup so to
so the second stage in the coup so to speak is
affirmation now I said to you earlier that your identity is basically a
that your identity is basically a collection of scales like this and these
collection of scales like this and these scales are either positive or negative
scales are either positive or negative okay and anything in life anything at
okay and anything in life anything at all in the universe that you can
all in the universe that you can perceive you either have a positive or
perceive you either have a positive or negative perception of to some degree so
negative perception of to some degree so for example um let's just say you let's
for example um let's just say you let's just take Logan
just take Logan Paul
Paul okay if you think that Logan Paul if if
okay if you think that Logan Paul if if all you've had as negative experiences
all you've had as negative experiences with Logan paol or you've had a lot of
with Logan paol or you've had a lot of negative experience with Logan paol then
negative experience with Logan paol then your belief about Logan paol is going to
your belief about Logan paol is going to be that Logan paol is bad and I don't
be that Logan paol is bad and I don't like him so your belief the world view
like him so your belief the world view is that Logan paol is bad and you've
is that Logan paol is bad and you've attached your identity to that by
attached your identity to that by basically stating that statement not
basically stating that statement not that this has any relevance to your
that this has any relevance to your business success but you get my point
business success but you get my point and although it kind of could because
and although it kind of could because now if you think log pulls bad you're
now if you think log pulls bad you're going to think that YouTube and creating
going to think that YouTube and creating content is bad and if you judge Logan
content is bad and if you judge Logan Paul for his content you're going to
Paul for his content you're going to start to try to you're going to reflect
start to try to you're going to reflect that fear into yourself and you won't be
that fear into yourself and you won't be able to make content because you're
able to make content because you're judging content creators that's kind of
judging content creators that's kind of how this thing works but here's the
how this thing works but here's the thing you have basically two forms of
thing you have basically two forms of experience that form these um belief
experience that form these um belief systems so earlier on I told you that
systems so earlier on I told you that really it comes down to your
really it comes down to your senses and your sensory experiences I'm
senses and your sensory experiences I'm going to change my
going to change my pen if you remember I told you that it
pen if you remember I told you that it comes down to your sensory
comes down to your sensory experiencing where you've got your five
experiencing where you've got your five senses and you know so for example if um
senses and you know so for example if um if Logan Paul makes a YouTube video
if Logan Paul makes a YouTube video you're going to watch and listen to that
you're going to watch and listen to that video and the information of the
video and the information of the stimulus is going to be taken in through
stimulus is going to be taken in through your to your brain through your through
your to your brain through your through your senses and
your senses and if if it's a bad thing that Logan Paul's
if if it's a bad thing that Logan Paul's done then you're going to have a
done then you're going to have a negative experience with Logan Paul and
negative experience with Logan Paul and you're going to stack the scale slightly
you're going to stack the scale slightly and you it's going to the negative scale
and you it's going to the negative scale will outweigh the positive scale and
will outweigh the positive scale and that's how your belief system forms but
that's how your belief system forms but here's the thing in addition to your
here's the thing in addition to your senses and really your you know the
senses and really your you know the external um perception of the world with
external um perception of the world with your ears and your eyes and your tongue
your ears and your eyes and your tongue and your your to taste and the touch
and your your to taste and the touch blah we have another sense we have a
blah we have another sense we have a sixth sense
sixth sense and this six sense can be used as a
and this six sense can be used as a superpower to well really there's
superpower to well really there's actually
actually seven there's seven you have seven and
seven there's seven you have seven and six senses and you can use these two
six senses and you can use these two senses to recreate experiences and
senses to recreate experiences and essentially rewire your brain to change
essentially rewire your brain to change your belief systems and so you might be
your belief systems and so you might be like well what the what Sorry Charlie
like well what the what Sorry Charlie but I quite understand well let me
but I quite understand well let me explain you have your
explain you have your memory and and you have your
memory and and you have your imagination so in the same way that your
imagination so in the same way that your eyes will you know light will reflect
eyes will you know light will reflect into your eyes um from the you know from
into your eyes um from the you know from your environment and your brain will
your environment and your brain will form a picture you will hallucinate
form a picture you will hallucinate reality in Ence well we can use our
reality in Ence well we can use our memory and we can use our imagination to
memory and we can use our imagination to recreate our belief systems and if you
recreate our belief systems and if you don't believe me well it's very simple
don't believe me well it's very simple um think about shut your eyes right now
um think about shut your eyes right now and remember a really really bad time
and remember a really really bad time just shut your eyes right now and just
just shut your eyes right now and just think about something recently that
think about something recently that happened that made you feel like you
happened that made you feel like you were cringing this think about something
were cringing this think about something that really made you feel like oh cringe
that really made you feel like oh cringe proper cringe right just remember that
proper cringe right just remember that what you've just had is an
what you've just had is an experience without really having any
experience without really having any sensory input you've just had an
sensory input you've just had an experience and you've had a negative
experience and you've had a negative experience and that negative experience
experience and that negative experience has been about the thing that you just
has been about the thing that you just thought about and so what you've just
thought about and so what you've just done is you've just confirmed a belief
done is you've just confirmed a belief system about that thing towards a
system about that thing towards a negative bias and now close your eyes
negative bias and now close your eyes and imagine a really happy experience
and imagine a really happy experience just shut your eyes for a
just shut your eyes for a second I'm thinking of one think of
second I'm thinking of one think of something really happy that made you
something really happy that made you feel really happy and open your eyes now
feel really happy and open your eyes now what you've just done using your memory
what you've just done using your memory of an experience in your life is you
of an experience in your life is you just reinforce a belief system so for
just reinforce a belief system so for example I was thinking about my mother
example I was thinking about my mother and the last time I saw her I gave her a
and the last time I saw her I gave her a big hug and that made me feel really
big hug and that made me feel really happy and so the positive experience um
happy and so the positive experience um dichotomy for me for my mother has just
dichotomy for me for my mother has just increased okay just by me shutting my
increased okay just by me shutting my eyes and imagining it and you can do the
eyes and imagining it and you can do the same thing now with
same thing now with anything and the thing is is for example
anything and the thing is is for example if you believe that money is hard to
if you believe that money is hard to come by well there's probably been one
come by well there's probably been one experience in your life that you can
experience in your life that you can remember where money felt abundant
remember where money felt abundant like for example maybe you cycled past a
like for example maybe you cycled past a super car and you thought God damn that
super car and you thought God damn that makes me feel good maybe it's possible
makes me feel good maybe it's possible maybe there's some hope well you need to
maybe there's some hope well you need to shut your eyes and reimagine that
shut your eyes and reimagine that experience through your memory and in
experience through your memory and in doing so you're going to have a positive
doing so you're going to have a positive experience it's not a real experience
experience it's not a real experience but that doesn't matter there are
but that doesn't matter there are studies on this that demonstrate that
studies on this that demonstrate that the brain and like your your conscious
the brain and like your your conscious mind and your unconscious mind cannot
mind and your unconscious mind cannot tell the difference between real life
tell the difference between real life and imaginary experiences and the reason
and imaginary experiences and the reason we know this to be true is a because if
we know this to be true is a because if you shut your eyes and imagine something
you shut your eyes and imagine something bad you feel an emotion which means that
bad you feel an emotion which means that your brain is actually producing a like
your brain is actually producing a like proper neurochemical reaction to the
proper neurochemical reaction to the imaginary um and B if you watch a movie
imaginary um and B if you watch a movie that you know is in real life that is
that you know is in real life that is effectively imaginary and staged you're
effectively imaginary and staged you're still going to feel the emotions from
still going to feel the emotions from that movie even and sometimes you'll get
that movie even and sometimes you'll get so dragged into the movie that you think
so dragged into the movie that you think it's real and that's your brain will
it's real and that's your brain will produce these things and so what we'll
produce these things and so what we'll try do in addition to putting ourselves
try do in addition to putting ourselves through significant levels of pain in
through significant levels of pain in our life and looking for ways to build
our life and looking for ways to build effort and to match effort with
effort and to match effort with resistance what we're trying to do here
resistance what we're trying to do here is
is like affirmate future um stage to one
like affirmate future um stage to one what I mean by this is we want to use
what I mean by this is we want to use our memory and also our imagination so
our memory and also our imagination so you don't just have to use your memory
you don't just have to use your memory because maybe you haven't got that many
because maybe you haven't got that many good experiences what you can do is you
good experiences what you can do is you can create experiences in your mind so
can create experiences in your mind so let's say you want to make 10 grand a
let's say you want to make 10 grand a month and you want Financial Freedom oh
month and you want Financial Freedom oh you can get good at imagining stuff if
you can get good at imagining stuff if you close your eyes right now and I've
you close your eyes right now and I've got my eyes closed imagine yourself
got my eyes closed imagine yourself they're open now but imagine yourself on
they're open now but imagine yourself on a beach in barley and you're working
a beach in barley and you're working your laptop and you know you've got your
your laptop and you know you've got your feet in the sand and it's kind of warm
feet in the sand and it's kind of warm and you've got like a coconut water that
and you've got like a coconut water that you're sitting on the table and you've
you're sitting on the table and you've got your laptop on the thing Sunrise is
got your laptop on the thing Sunrise is coming up at 6:00 in the morning you
coming up at 6:00 in the morning you know you can imagine this right now and
know you can imagine this right now and you know you've got a vest on and you're
you know you've got a vest on and you're in shorts and you got your flip-flops on
in shorts and you got your flip-flops on the floor and you can hear the lapping
the floor and you can hear the lapping of the waves you're looking at your
of the waves you're looking at your stripe you just turn the brightness up
stripe you just turn the brightness up on your laptop you've made $4,000 this
on your laptop you've made $4,000 this month you're only halfway through the
month you're only halfway through the month you're a six figure earner um one
month you're a six figure earner um one of your friends is like laughing to
of your friends is like laughing to their mom on the phone on the right hand
their mom on the phone on the right hand side of the
side of the table you need to get imaginative and
table you need to get imaginative and what you can start to do is you can
what you can start to do is you can start to imagine things and create you
start to imagine things and create you can literally create experiences by
can literally create experiences by using your imagination and you're not
using your imagination and you're not going to be good at this to begin with
going to be good at this to begin with it's kind of hard to get good at
it's kind of hard to get good at imagining stuff but over time you're
imagining stuff but over time you're going to be able to create
going to be able to create visualizations and by creating those
visualizations and by creating those visualizations um around the things that
visualizations um around the things that we don't believe to be true right now
we don't believe to be true right now you can rewire your entire brain so if
you can rewire your entire brain so if like if all you've ever had is negative
like if all you've ever had is negative experiences with money well you need to
experiences with money well you need to rewire that you need to because
rewire that you need to because otherwise you're going to constantly
otherwise you're going to constantly like think it's impossible to make and
like think it's impossible to make and so whilst you're battling the Eastern
so whilst you're battling the Eastern front and you're on the Eastern Front
front and you're on the Eastern Front fighting off the identity with pain and
fighting off the identity with pain and slaying that damn Dragon you need to be
slaying that damn Dragon you need to be fighting the Western Front and the
fighting the Western Front and the mental Battle of you know telling
mental Battle of you know telling yourself because easiest way for you to
yourself because easiest way for you to consistently justify this pain and to
consistently justify this pain and to justify matching the resistance with
justify matching the resistance with effort is to consistently imagine a
effort is to consistently imagine a better future and to imagine why you're
better future and to imagine why you're doing it because you you will forget
doing it because you you will forget this stuff I promise you will but what
this stuff I promise you will but what you won't forget is the imagination and
you won't forget is the imagination and when you're doing your imagination when
when you're doing your imagination when you're doing your affirmations
you're doing your affirmations essentially you need to link them to
essentially you need to link them to emotion if you're not feeling something
emotion if you're not feeling something you're not rewiring the belief remember
you're not rewiring the belief remember a belief is a Continuum a spectrum of
a belief is a Continuum a spectrum of emotion it's positive or negative and so
emotion it's positive or negative and so what you want to do is you want to
what you want to do is you want to imagine good experiences that make you
imagine good experiences that make you feel something if the if the image or
feel something if the if the image or the memory these sixth and seven senses
the memory these sixth and seven senses of of ways of building beliefs or at
of of ways of building beliefs or at least experiences that create beliefs if
least experiences that create beliefs if these don't make you feel emotion then
these don't make you feel emotion then you're not rewiring your brain and
you're not rewiring your brain and you're not counteracting the belief
you're not counteracting the belief system it has to make you feel something
system it has to make you feel something for example I did this every day twice a
for example I did this every day twice a day for about three years and I'm not
day for about three years and I'm not even joking um what I did is I I listed
even joking um what I did is I I listed out a bunch of affirmations and
out a bunch of affirmations and I told myself that I was going to be
I told myself that I was going to be successful and I knew exactly what I
successful and I knew exactly what I wanted um in fact you know I can I can
wanted um in fact you know I can I can probably show you this on my laptop I
probably show you this on my laptop I knew exactly what I wanted and I created
knew exactly what I wanted and I created a vision board and I created
a vision board and I created affirmations and you know all of this
affirmations and you know all of this stuff and basically what I did every day
stuff and basically what I did every day for really two years maybe even longer
for really two years maybe even longer than that is every day I would visualize
than that is every day I would visualize myself living this dream life so I can
myself living this dream life so I can actually attest to the fact that this
actually attest to the fact that this thing works this isn't some wooah Theory
thing works this isn't some wooah Theory crafting spiritual like try this like I
crafting spiritual like try this like I actually know this works because I
actually know this works because I bloody did it and it worked and if you
bloody did it and it worked and if you don't believe me well look at
don't believe me well look at this look at this
this look at this so of course my Wi-Fi is not going to
so of course my Wi-Fi is not going to load it now it's just typical um so this
load it now it's just typical um so this was something I
was something I created you can see this
created you can see this here so I created this a long time ago
here so I created this a long time ago but as you can see so here I've got
but as you can see so here I've got first class or business class travel
first class or business class travel which an Airbnb which means that I'm
which an Airbnb which means that I'm financially in location free I made this
financially in location free I made this when I was poor when I had no money now
when I was poor when I had no money now I have this I can go first class
I have this I can go first class business class wherever I want this was
business class wherever I want this was the apartment that I wanted don't know
the apartment that I wanted don't know if you can see that there that was the
if you can see that there that was the apartment that I wanted in a city called
apartment that I wanted in a city called bath in the UK I moved into that
bath in the UK I moved into that apartment now I'm on the bloody Palm in
apartment now I'm on the bloody Palm in Dubai right this was the car I wanted
Dubai right this was the car I wanted which is a cclass Mercedes um I ended up
which is a cclass Mercedes um I ended up getting a C63 AMG um this is the body
getting a C63 AMG um this is the body that I wanted which I'm nearly there
that I wanted which I'm nearly there with like you know here's the apartment
with like you know here's the apartment again and what I would do and is I would
again and what I would do and is I would um I I had no money I was this is when I
um I I had no money I was this is when I was starting what I would do is I would
was starting what I would do is I would sit and I would visualize myself in this
sit and I would visualize myself in this apartment sorry I get a little bit
emotionalized guys I get a little bit emotional to talk about this because I
emotional to talk about this because I would I would sit and I would imagine I
would I would sit and I would imagine I would in in I was in this grotty flap
would in in I was in this grotty flap with with no no prospects no money and I
with with no no prospects no money and I had a supportive family and but like I
had a supportive family and but like I didn't have anything I was in my
didn't have anything I was in my parents' room I had this horrible little
parents' room I had this horrible little office and what I would do is I would
office and what I would do is I would sit there and I would shut my eyes at
sit there and I would shut my eyes at night and I would imagine myself um in
night and I would imagine myself um in the morning getting up in this apartment
the morning getting up in this apartment I studied it I I I studied the even the
I studied it I I I studied the even the way the window seals looked I looked at
way the window seals looked I looked at the way that the tap would turn in the
the way that the tap would turn in the bathroom in the pictures I went to the
bathroom in the pictures I went to the city and I saw it from afar and I would
city and I saw it from afar and I would sit and I would imag imagine myself
sit and I would imag imagine myself waking up in the morning and sorry this
waking up in the morning and sorry this I told you this is this is going to take
I told you this is this is going to take a weird turn um I would imagine myself
a weird turn um I would imagine myself waking up in the morning and getting out
waking up in the morning and getting out of bed and pulling the the cover off and
of bed and pulling the the cover off and opening the thing to this beautiful view
opening the thing to this beautiful view of the city of bath and then walking
of the city of bath and then walking over getting a smoothie I'd imagine a
over getting a smoothie I'd imagine a taste of smoothie looking out the window
taste of smoothie looking out the window and opening and having the breeze come
and opening and having the breeze come into my face and then I'd get my my
into my face and then I'd get my my Mercedes key and I'd go down the lift
Mercedes key and I'd go down the lift and I'd get in the car i' the leather of
and I'd get in the car i' the leather of the car and the seat belt and I drive to
the car and the seat belt and I drive to the gym and work on my I just I would
the gym and work on my I just I would imagine it every day and I wanted it so
imagine it every day and I wanted it so badly and what I would do is I was
badly and what I would do is I was recreating experiences over and over and
recreating experiences over and over and over again you know I would imagine
over again you know I would imagine myself um doing objection handling on my
myself um doing objection handling on my sales calls and absolutely crushing it
sales calls and absolutely crushing it I'd imagine myself making YouTube I so
I'd imagine myself making YouTube I so weird how it works man I forget about
weird how it works man I forget about this stuff I would I would imagine
this stuff I would I would imagine myself because I knew I had to have a
myself because I knew I had to have a YouTube channel to do what I wanted to
YouTube channel to do what I wanted to do I would imagine myself making YouTube
do I would imagine myself making YouTube content and making content that gets
content and making content that gets like 10,000 views a video that was was
like 10,000 views a video that was was that was like an insurmountable amount
that was like an insurmountable amount of views to me at the time and now I can
of views to me at the time and now I can get like a 100,000 views a video or
get like a 100,000 views a video or 50,000 views a video
50,000 views a video sometimes so it works if you create
sometimes so it works if you create positive experiences in your mind and
positive experiences in your mind and you try to remember positive experiences
you try to remember positive experiences in your mind that that completely
in your mind that that completely counteracts your current Paradigm and
counteracts your current Paradigm and the current manifestation of your
the current manifestation of your identity right right now you find the
identity right right now you find the opposite you find the antithesis you
opposite you find the antithesis you find what will get you what you want and
find what will get you what you want and by doing this what will start to happen
by doing this what will start to happen is this person that is locked away in
is this person that is locked away in your unconscious this version two that
your unconscious this version two that set the dream and set the goal will
set the dream and set the goal will begin to
begin to rise and what will happen and I
rise and what will happen and I guarantee this will happen is eventually
guarantee this will happen is eventually you're going to have to do the same
you're going to have to do the same thing to number two this doesn't stop
thing to number two this doesn't stop okay number one is gone number two is
okay number one is gone number two is going to come up now you've got a new
going to come up now you've got a new enemy to slay because number two is
enemy to slay because number two is going to have it number two is going to
going to have it number two is going to have its limits as well and then you've
have its limits as well and then you've got to and then what will happen is
got to and then what will happen is inside of you your goal seeking
inside of you your goal seeking mechanism will create version number
mechanism will create version number three you have to become and then you
three you have to become and then you have to go through this all over again
have to go through this all over again success is suffering and it's as simple
success is suffering and it's as simple as that learn how to do this and you
as that learn how to do this and you will become successful and I know it's
will become successful and I know it's true because I did it and it's the most
true because I did it and it's the most beautiful rewarding fulfilling
beautiful rewarding fulfilling meaningful thing that you can ever do is
meaningful thing that you can ever do is to learn this thing and apply it I
to learn this thing and apply it I suggest you rewatch this video 10 times
suggest you rewatch this video 10 times because when I came across this
because when I came across this information um and it was sort of
information um and it was sort of scattered I you have to remind yourself
scattered I you have to remind yourself of this every week put it in your
of this every week put it in your calendar watch it 52 times a year
calendar watch it 52 times a year because all you need to know is this
because all you need to know is this everything else you will be able to
everything else you will be able to figure out through these lessons do not
figure out through these lessons do not forget this and if you ever feel
forget this and if you ever feel yourself slipping into a rut and when
yourself slipping into a rut and when you feel yourself regressing back to
you feel yourself regressing back to version one which is going to happen
version one which is going to happen you're going to go back there you're
you're going to go back there you're going to regress to version one it's
going to regress to version one it's going to happen when it happens come
going to happen when it happens come back to this video remind yourself of
back to this video remind yourself of how to do
how to do it
[Music] bye hey everyone it's Charlie Morgan
bye hey everyone it's Charlie Morgan here and in today's video I'm going to
here and in today's video I'm going to explain how to be consistent how you can
explain how to be consistent how you can achieve predictable reliable and
achieve predictable reliable and consistent Behavior so that you can make
consistent Behavior so that you can make progress towards your goals whether this
progress towards your goals whether this is being consistent with work or diet or
is being consistent with work or diet or sleep or exercise or anything like that
sleep or exercise or anything like that I'm going to show you how to actually do
I'm going to show you how to actually do this because your job as a young man or
this because your job as a young man or woman is to find a pace that you can
woman is to find a pace that you can maintain throughout your work and your
maintain throughout your work and your life for the next 50 60 70 years and
life for the next 50 60 70 years and I've been figuring out how to become
I've been figuring out how to become consistent for really the last last 8
consistent for really the last last 8 years and it's not as easy as you think
years and it's not as easy as you think it's not about just reading Atomic
it's not about just reading Atomic Habits by James Clea it's not about
Habits by James Clea it's not about creating a calendar that you take off
creating a calendar that you take off it's not about the Pomodoro Technique
it's not about the Pomodoro Technique it's not about any of that stuff it's
it's not about any of that stuff it's not about watching productivity gurus it
not about watching productivity gurus it comes down to a very simple method and
comes down to a very simple method and framework that has worked for me and so
framework that has worked for me and so in this video I'm going to explain and
in this video I'm going to explain and share an idea that has allowed me to
share an idea that has allowed me to become consistent and if you're
become consistent and if you're wondering what the result of cons
wondering what the result of cons consistency is um it's success because
consistency is um it's success because without consistency you can't really
without consistency you can't really have success now I've had um a lot of
have success now I've had um a lot of people commenting on my recent videos um
people commenting on my recent videos um who have no idea who I am and they say
who have no idea who I am and they say oh like who why should we listen to this
oh like who why should we listen to this guy he's just some like weird looking
guy he's just some like weird looking dude that wears a $30 watch with the
dude that wears a $30 watch with the dodgiest facial hair you've ever seen
dodgiest facial hair you've ever seen and you probably shouldn't trust him
and you probably shouldn't trust him because what does he know how does he
because what does he know how does he know what he's talking about well my
know what he's talking about well my name is Charlie and I've built a company
name is Charlie and I've built a company called Imperium acquisition which is um
called Imperium acquisition which is um a near enough 8 figure Consulting
a near enough 8 figure Consulting business last year we made just under
business last year we made just under $10 million and if you're wondering
$10 million and if you're wondering where consistency gets you well this is
where consistency gets you well this is where I live I don't know if you can see
where I live I don't know if you can see this out there um but I live on the palm
this out there um but I live on the palm in Dubai in fact if I actually show you
in Dubai in fact if I actually show you apparently I'm supposed to make some
apparently I'm supposed to make some sort of effort at building credibility
sort of effort at building credibility on this YouTube channel I prefer to do
on this YouTube channel I prefer to do that through ideas as opposed to
that through ideas as opposed to material objects but if you want to see
material objects but if you want to see if I actually know what I'm talking
if I actually know what I'm talking about this is my house I live on the
about this is my house I live on the palm that's the thing you can sort of
palm that's the thing you can sort of see this is my house all right so I
see this is my house all right so I don't drive a Lamborghini I don't have a
don't drive a Lamborghini I don't have a Richard Mill oh can't even use a tripod
Richard Mill oh can't even use a tripod apparently I don't have a Richard Mill
apparently I don't have a Richard Mill watch I don't
watch I don't um I don't drive around with super
um I don't drive around with super models and I don't do all of that stuff
models and I don't do all of that stuff I just sit at this desk and work cons
I just sit at this desk and work cons consistently right now for those of you
consistently right now for those of you wondering um no I have not just rented
wondering um no I have not just rented this house for a day but if you think I
this house for a day but if you think I have I don't really care because well I
have I don't really care because well I know the truth and that's what matters
know the truth and that's what matters right so let's actually get into this
right so let's actually get into this video and the topic of today's video
video and the topic of today's video which is of course consistency so what
which is of course consistency so what you have to understand is that what
you have to understand is that what we're looking to do is consistency is a
we're looking to do is consistency is a um behavioral phenomenon right and so
um behavioral phenomenon right and so what this needs to what this means is
what this needs to what this means is that we need to understand to first get
that we need to understand to first get to the bottom of this we need to
to the bottom of this we need to understand what
understand what Behavior actually is now I'm also aware
Behavior actually is now I'm also aware that I always make spelling mistakes on
that I always make spelling mistakes on this whiteboard as I'm talking so if you
this whiteboard as I'm talking so if you do see spelling mistakes and I think
do see spelling mistakes and I think I've spelled
I've spelled Behavior behavior is that looks wrong
Behavior behavior is that looks wrong see now now I'm just going to start
see now now I'm just going to start saying this says Behavior if I've
saying this says Behavior if I've spelled it wrong it doesn't really
spelled it wrong it doesn't really matter right so we need to understand
matter right so we need to understand what Behavior actually is to get to the
what Behavior actually is to get to the bottom of this right so behavior is
bottom of this right so behavior is basically physical action coming from
basically physical action coming from the body right and so here's the
the body right and so here's the body okay and behavior manifests you
body okay and behavior manifests you know from this body in all sorts of
know from this body in all sorts of different ways right and so I'm going to
different ways right and so I'm going to use different shapes to represent
use different shapes to represent different manifestations of behavior
different manifestations of behavior right let's just draw that one up here
right let's just draw that one up here draw it down here so you can see okay so
draw it down here so you can see okay so the body will manifest different
the body will manifest different behaviors and you know what we're
behaviors and you know what we're looking to do
looking to do is we're looking to consistently
is we're looking to consistently manifest the same behaviors over and
manifest the same behaviors over and over again at least ones that are
over again at least ones that are conducive towards us getting our goals
conducive towards us getting our goals right and so you know let's say that
right and so you know let's say that over here you know this this square is
over here you know this this square is exercise right and let's say this over
exercise right and let's say this over here is
here is smoking and let's say this over here is
smoking and let's say this over here is work and this is
work and this is gaming right and then this this here
gaming right and then this this here could be Netflix
could be Netflix right so what we can see is that some of
right so what we can see is that some of these behaviors for example exercise and
these behaviors for example exercise and work are probably going to be conducive
work are probably going to be conducive towards your goal right and so the first
towards your goal right and so the first thing you need to do in order to achieve
thing you need to do in order to achieve consistency is actually have a goal
consistency is actually have a goal right and we'll come back to this
right and we'll come back to this drawing when it makes sense to the very
drawing when it makes sense to the very first thing you have to do to achieve
first thing you have to do to achieve consistent Behavior towards a goal is to
consistent Behavior towards a goal is to actually have a goal because if you
actually have a goal because if you don't know what you want then you're not
don't know what you want then you're not going to be able to optim ize and make
going to be able to optim ize and make decisions and manifest behaviors that
decisions and manifest behaviors that help you achieve this goal my goal for
help you achieve this goal my goal for example is to make one billion dollar
example is to make one billion dollar because for some reason I have tied
because for some reason I have tied myself Worth to financial achievement
myself Worth to financial achievement not because I want more money but
not because I want more money but because I see this as a scoreboard and I
because I see this as a scoreboard and I am by Nature a gamer at least that's how
am by Nature a gamer at least that's how I grew up so I like to see money as a
I grew up so I like to see money as a means of achievement yours might be
means of achievement yours might be something different your goal can be
something different your goal can be anything it could be to reverse climate
anything it could be to reverse climate change it could be to retire your mother
change it could be to retire your mother it doesn't have to be money it can be
it doesn't have to be money it can be anything that you want it to be right
anything that you want it to be right but once you've defined your goal now we
but once you've defined your goal now we can perform something called
can perform something called optimization okay and optimization is
optimization okay and optimization is basically where you take your goal and
basically where you take your goal and you ask yourself a series of questions
you ask yourself a series of questions and those questions should revolve every
and those questions should revolve every day around what behaviors do I have to
day around what behaviors do I have to partaken to achieve said goal so for
partaken to achieve said goal so for example if we come back to um my goal
example if we come back to um my goal here of you know making a billion
here of you know making a billion dollars earlier on we have this diagram
dollars earlier on we have this diagram right where we had the man and then we
right where we had the man and then we had you know one Behavior up here
had you know one Behavior up here another Behavior here we had another
another Behavior here we had another Behavior here you know there was all
Behavior here you know there was all sorts of different things that we could
sorts of different things that we could do right and so we can wake up every day
do right and so we can wake up every day and we can expend our calories or energy
and we can expend our calories or energy and focus in many different ways and so
and focus in many different ways and so one of these is work you know one of
one of these is work you know one of these is um exercise you know I know
these is um exercise you know I know these are not quite aligned with what
these are not quite aligned with what the example was earlier but one of these
the example was earlier but one of these is
is gaming right and then smoking right so
gaming right and then smoking right so it's fairly self-explanatory to
it's fairly self-explanatory to understand this because in order for me
understand this because in order for me to make a billion dollars I'm going to
to make a billion dollars I'm going to have to be around on this planet for
have to be around on this planet for quite a long time because this is a
quite a long time because this is a pretty strong financial achievement
pretty strong financial achievement that's probably going to take decades
that's probably going to take decades and so if I am smoking right well I
and so if I am smoking right well I might not live to C40 at least I might
might not live to C40 at least I might not anyway but if I smoke the chances of
not anyway but if I smoke the chances of me seeing 40 are significantly reduced
me seeing 40 are significantly reduced and so what I want to do is consistently
and so what I want to do is consistently not smoke so there are some behaviors
not smoke so there are some behaviors that you want to be inconsistent with or
that you want to be inconsistent with or at least completely eradicate right and
at least completely eradicate right and likewise gaming if I am sitting around
likewise gaming if I am sitting around on war zone slide cancelling with a
on war zone slide cancelling with a great KD that's fun and I enjoy doing
great KD that's fun and I enjoy doing that at least my my dopaminergic system
that at least my my dopaminergic system does but it's not really conducive
does but it's not really conducive towards my goal and so I need to
towards my goal and so I need to eliminate it and so the first step to
eliminate it and so the first step to actually becoming consistent is to
actually becoming consistent is to eliminate behaviors that don't
eliminate behaviors that don't contribute towards your goal because
contribute towards your goal because what happens when you sacrifice
what happens when you sacrifice behaviors or manifestations of action
behaviors or manifestations of action from thought consistently you know when
from thought consistently you know when you when you sacrifice these all of the
you when you sacrifice these all of the energy that was going into you know
energy that was going into you know these things can now be poured into the
these things can now be poured into the things that you actually want to go into
things that you actually want to go into and so the first stage to becoming
and so the first stage to becoming consistent with any behavior is to
consistent with any behavior is to eliminating other behaviors that you
eliminating other behaviors that you don't need or that you don't want and
don't need or that you don't want and you're going to have a lot of these
you're going to have a lot of these things the chances are
things the chances are if you are in life right now and you're
if you are in life right now and you're not very happy with where you are and
not very happy with where you are and your life kind of sucks and you're
your life kind of sucks and you're miserable and unhappy well you're going
miserable and unhappy well you're going to need to get rid of a lot of things
to need to get rid of a lot of things you're going to need to get rid of
you're going to need to get rid of certain people certain behaviors certain
certain people certain behaviors certain habits addictions vices you name it and
habits addictions vices you name it and when I tell you to do that you're going
when I tell you to do that you're going to say oh but I need it because of this
to say oh but I need it because of this well you're just coping and you don't
well you're just coping and you don't okay so this is the first thing is
okay so this is the first thing is understanding that behavior manifests
understanding that behavior manifests from the body right so let's let's go
from the body right so let's let's go back to this this diagram
back to this this diagram right so this is you okay I'm sure your
right so this is you okay I'm sure your legs are a little bit longer than your
legs are a little bit longer than your head um but we're just going to we're
head um but we're just going to we're going to go with that right so up in
going to go with that right so up in your head you have I hope a brain right
your head you have I hope a brain right and let's just make this nice and
and let's just make this nice and colorful I know that you stick around
colorful I know that you stick around for the drawings more than anything but
for the drawings more than anything but let's say that this is your brain
let's say that this is your brain right now what's going to happen is in
right now what's going to happen is in order for your body to perform an action
order for your body to perform an action your brain first needs to provide like a
your brain first needs to provide like a stimulus or you know by by stimulus I
stimulus or you know by by stimulus I mean like your brain needs to actually
mean like your brain needs to actually say okay we're going to do this action
say okay we're going to do this action so what happens is it first first
so what happens is it first first principle the brain sends a signal to
principle the brain sends a signal to the body for it to do something right
the body for it to do something right and so for example if the behavior that
and so for example if the behavior that you're trying to like be consistent with
you're trying to like be consistent with is exercising then your brain is going
is exercising then your brain is going to send a stimulus or like a series of
to send a stimulus or like a series of electrical impulses to the body for
electrical impulses to the body for example put one foot in front of the
example put one foot in front of the other or or drive to the gym or put on
other or or drive to the gym or put on your gym clothes or get in the cold
your gym clothes or get in the cold shower or you know hit that punch bag
shower or you know hit that punch bag like it's going to it's going to just do
like it's going to it's going to just do this right what that means is that
this right what that means is that behaviors come from your body they come
behaviors come from your body they come from your mind right first of all but
from your mind right first of all but really they're coming out of your body
really they're coming out of your body right I'm I'm hoping this might this
right I'm I'm hoping this might this might seem really weird to you and it
might seem really weird to you and it might seem like some sort of weird thing
might seem like some sort of weird thing but I'm going to explain exactly how
but I'm going to explain exactly how this works right and it should make
this works right and it should make sense in just a second what we can do is
sense in just a second what we can do is we can actually apply a um school of
we can actually apply a um school of thought called systems thinking to this
thought called systems thinking to this equation to better understand how to
equation to better understand how to become consistent and how me drawing a
become consistent and how me drawing a body and a weird looking brain can in
body and a weird looking brain can in any way shape or form make you
any way shape or form make you consistent so there is a book called um
consistent so there is a book called um thinking in systems right by Donella
thinking in systems right by Donella Meadows Della Meadows to systems
Meadows Della Meadows to systems thinking is what Adam Smith is to um
thinking is what Adam Smith is to um economics or what Freud is to psychology
economics or what Freud is to psychology for example she's basically like a
for example she's basically like a founding father or founding god mother
founding father or founding god mother or woman mother right
or woman mother right so let's actually get into this the body
so let's actually get into this the body basically operates as a system and what
basically operates as a system and what this means is you have inputs you have
this means is you have inputs you have processes okay input you have a process
processes okay input you have a process or processes and then we have outputs
or processes and then we have outputs and then down here we have something
and then down here we have something called feedback and then we have over
called feedback and then we have over here an environment right all systems
here an environment right all systems operate an environment so what does this
operate an environment so what does this funny looking diagram have to do with
funny looking diagram have to do with you being consistent with your work
you being consistent with your work well Behavior
well Behavior is an output and the body is the process
is an output and the body is the process right so what I'm saying here is that
right so what I'm saying here is that when I draw a stickman you know and we
when I draw a stickman you know and we say that he's going to work or he's
say that he's going to work or he's going to exercise right these actions
going to exercise right these actions here or these behaviors are
here or these behaviors are outputs and the body and the brain is
outputs and the body and the brain is the process so what this means is when I
the process so what this means is when I just draw this simple diagram of this
just draw this simple diagram of this Stickman is we're missing two things
Stickman is we're missing two things really we're missing inut and we're
really we're missing inut and we're missing feedback so we're going to focus
missing feedback so we're going to focus on inputs mainly because these are the
on inputs mainly because these are the things that you need to to keep
things that you need to to keep consistent with so what this means is
consistent with so what this means is that consistency is an output and for
that consistency is an output and for every output there is an input so let me
every output there is an input so let me explain so at first principle the way
explain so at first principle the way that your body works is as follows okay
that your body works is as follows okay so the body here right this represents
so the body here right this represents the process and then over here under
the process and then over here under going to draw let's just say for
going to draw let's just say for argument sake that this is food so this
argument sake that this is food so this is this is like a steak you know
is this is like a steak you know yummy and then over here you've got like
yummy and then over here you've got like I don't know some broccoli or whatever
I don't know some broccoli or whatever the hell that is supposed to be then
the hell that is supposed to be then you've also got something called
you've also got something called sleep and then on top of that we've also
sleep and then on top of that we've also got water right now there's obviously
got water right now there's obviously more to it than this but this is pretty
more to it than this but this is pretty simple okay so what this means is we
simple okay so what this means is we have biological inputs that go into our
have biological inputs that go into our body that our body then processes to
body that our body then processes to produce outputs so Behavior has to come
produce outputs so Behavior has to come from the body but in order for the body
from the body but in order for the body to get energy to perform the behavior it
to get energy to perform the behavior it has to get it from a source so really
has to get it from a source so really what you're looking at here is water
what you're looking at here is water food and sleep so these things here
food and sleep so these things here there are more things than this
there are more things than this obviously you've got microv vitamins
obviously you've got microv vitamins you've got sunlight ET social
you've got sunlight ET social interaction etc etc etc but really at
interaction etc etc etc but really at its core we have like organic inputs
its core we have like organic inputs essentially right and so we can call
essentially right and so we can call these
these inputs now what's going to happen is the
inputs now what's going to happen is the body is going to digest the food it's
body is going to digest the food it's going to sleep it's going to drink the
going to sleep it's going to drink the water and absorb the water and the
water and absorb the water and the nutrients in the water or whatever to
nutrients in the water or whatever to basically get energy right and so really
basically get energy right and so really the the output um you know of of this is
the the output um you know of of this is sort of secondary output is energy right
sort of secondary output is energy right but then the energy is taken and
but then the energy is taken and converted into Behavior right so this
converted into Behavior right so this could be anything from you know reading
could be anything from you know reading a book you know to um sitting down and
a book you know to um sitting down and you know working on a
you know working on a screen to you know uh let's just say
screen to you know uh let's just say this person's you know this is supposed
this person's you know this is supposed to be someone running with a severed
to be someone running with a severed spinal problem but you get the point or
spinal problem but you get the point or alternatively it could go into a bad
alternatively it could go into a bad website that we don't want to go into um
website that we don't want to go into um it could go into um you sitting around
it could go into um you sitting around just you know aimlessly you know on a
just you know aimlessly you know on a couch just you know sitting here
couch just you know sitting here watching TV this energy can go into many
watching TV this energy can go into many different places right and so what this
different places right and so what this means is that people completely
means is that people completely misunderstand the principle and premise
misunderstand the principle and premise of
of consistency what they need to understand
consistency what they need to understand is that it's not about being consistent
is that it's not about being consistent with your
with your behavior right and there's one other
behavior right and there's one other thing over here that I forgot to draw um
thing over here that I forgot to draw um I'm going to draw this just up here can
I'm going to draw this just up here can you see up there yes you can okay this
you see up there yes you can okay this represents your goal right it's not
represents your goal right it's not about being consistent consistent with
about being consistent consistent with your behavior it's about being
your behavior it's about being consistent with your
consistent with your inputs it's it's near enough impossible
inputs it's it's near enough impossible for you to have behavioral consistency
for you to have behavioral consistency when you have dietary sleep um hydration
when you have dietary sleep um hydration and outcome desire
and outcome desire inconsistencies your behavior is an
inconsistencies your behavior is an output your body processes inputs and if
output your body processes inputs and if your body is forced to process
your body is forced to process inconsistent inputs then it will produce
inconsistent inputs then it will produce inconsistent outputs let's say you are a
inconsistent outputs let's say you are a car manufacturer right and what you want
car manufacturer right and what you want to try and do is you want to manufacture
to try and do is you want to manufacture the same car over and over again what
the same car over and over again what you're trying to do is Achieve
you're trying to do is Achieve predictability if you are you know if
predictability if you are you know if you are Mercedes
you are Mercedes right and you know you you have your you
right and you know you you have your you know you have your factory here which
know you have your factory here which processes all of the raw materials to
processes all of the raw materials to make you know the same a certain let's
make you know the same a certain let's just say you're trying to make a c220d
just say you're trying to make a c220d right which is is a brand of a type of
right which is is a brand of a type of Mercedes well if if over here the inputs
Mercedes well if if over here the inputs are different every time then what's
are different every time then what's going to happen is you're going to make
going to happen is you're going to make a different car every time so let's just
a different car every time so let's just say for example that you want to make
say for example that you want to make the same car over and over but every
the same car over and over but every time you go to make the car you change
time you go to make the car you change the wheel arches and the chassis
the wheel arches and the chassis slightly well what's going to happen is
slightly well what's going to happen is when the machine goes to process the
when the machine goes to process the inputs you're going to have a slightly
inputs you're going to have a slightly different car every time and the same
different car every time and the same thing is true with your behavior and so
thing is true with your behavior and so the secret to mastering your behavior
the secret to mastering your behavior and the secret to mastering consistent
and the secret to mastering consistent Behavior into maintaining a um level of
Behavior into maintaining a um level of integrity and predictability to your
integrity and predictability to your behavior is to is to focus on this
behavior is to is to focus on this because we can't really like control
because we can't really like control this or we can we can control how we
this or we can we can control how we behave and that's you know Free Will and
behave and that's you know Free Will and stuff but it's significantly easier and
stuff but it's significantly easier and more straightforward to do the right
more straightforward to do the right thing when we're doing the right thing
thing when we're doing the right thing in the first place and it's you you you
in the first place and it's you you you never really want to rely on your body
never really want to rely on your body now there's another thing there's two
now there's another thing there's two more things really cuz the goal is a big
more things really cuz the goal is a big one we're going to talk about all of
one we're going to talk about all of these things in a second in fact I'm
these things in a second in fact I'm going to WR them over here yeah those
going to WR them over here yeah those are the main ones so we going to get
are the main ones so we going to get into this in a second but there's
into this in a second but there's another thing right and that is your
another thing right and that is your environment okay I don't know if you can
environment okay I don't know if you can see this if that's that's way up there
see this if that's that's way up there but you can sort of see the environment
but you can sort of see the environment up there and I'm going to explain all
up there and I'm going to explain all these in a second right the inputs have
these in a second right the inputs have a huge influence on your body which has
a huge influence on your body which has a huge influence on your behavior but
a huge influence on your behavior but really the thing that people don't see
really the thing that people don't see is the environment and your environment
is the environment and your environment is basically the immediate space that
is basically the immediate space that you live in and operate out of and this
you live in and operate out of and this environment will have more of an
environment will have more of an influence on your behavior than anything
influence on your behavior than anything maybe with the exception of like you
maybe with the exception of like you know the core biological inputs um but
know the core biological inputs um but on top of that what we have here is we
on top of that what we have here is we have what's called a feedback loop
have what's called a feedback loop right and this can go in one of two
right and this can go in one of two ways so feedback is a phenomenon that
ways so feedback is a phenomenon that like a natural phenomenon that basically
like a natural phenomenon that basically drives the entire planet and the entire
drives the entire planet and the entire universe right and this can be feedback
universe right and this can be feedback either positive or negative feedback
either positive or negative feedback right right so let's say for a second
right right so let's say for a second here that you eat junk food you sleep
here that you eat junk food you sleep terribly you drink one glass of water a
terribly you drink one glass of water a day and you don't really have a goal
day and you don't really have a goal well what's going to happen is your body
well what's going to happen is your body is going to have to process you know all
is going to have to process you know all of the bad food and it's going to have
of the bad food and it's going to have to deal with all this chaos that you've
to deal with all this chaos that you've given it essentially which is what bad
given it essentially which is what bad food is is it's chaos it's not going to
food is is it's chaos it's not going to have enough sleep so you're not going to
have enough sleep so you're not going to be able to focus your emotional
be able to focus your emotional regulation is going to be completely
regulation is going to be completely screwed and you're kind of going to be
screwed and you're kind of going to be in just some like mental trouble you're
in just some like mental trouble you're not drinking enough water so your body's
not drinking enough water so your body's basically dying and you you don't have a
basically dying and you you don't have a goal so you feel demotivated insecure
goal so you feel demotivated insecure and terrified what I can tell you if
and terrified what I can tell you if you're a young person um and you're
you're a young person um and you're conscientious by nature which you
conscientious by nature which you probably are if you spend 20 minutes
probably are if you spend 20 minutes watching a weirdo talk about systems
watching a weirdo talk about systems thinking you need to have a goal you
thinking you need to have a goal you need to have a clear goal because if you
need to have a clear goal because if you don't have a clear goal you have nowhere
don't have a clear goal you have nowhere to channel your conscientiousness you
to channel your conscientiousness you have nowhere to basically go you have
have nowhere to basically go you have nothing to aim at for a lot of people in
nothing to aim at for a lot of people in life that's totally fine and they're
life that's totally fine and they're happy to take each day as it comes and
happy to take each day as it comes and just you know live laugh love can't
just you know live laugh love can't believe I just said that out loud but
believe I just said that out loud but you get the point right people are happy
you get the point right people are happy to just you know aimlessly go through
to just you know aimlessly go through life and that's great for them but for
life and that's great for them but for us for those of you like me we need to
us for those of you like me we need to have a goal and so if we don't we get
have a goal and so if we don't we get you know kind of depressed and sad and
you know kind of depressed and sad and you know if we haven't if we can't map
you know if we haven't if we can't map our progress towards something along a
our progress towards something along a reliable trajectory we feel chaotic out
reliable trajectory we feel chaotic out of control and we get in some trouble so
of control and we get in some trouble so let's say these inputs are really bad
let's say these inputs are really bad right well what's going to happen is bad
right well what's going to happen is bad inputs are going to lead to bad behavior
inputs are going to lead to bad behavior cuz if you're eating bad food food um
cuz if you're eating bad food food um and you're not drinking water you're not
and you're not drinking water you're not sleeping there's no goal well first of
sleeping there's no goal well first of all if there's no goal you've got
all if there's no goal you've got nothing to work towards so you're not
nothing to work towards so you're not going to it's kind of impossible work
going to it's kind of impossible work and I'm talking about meaningful work
and I'm talking about meaningful work here work towards like a goal
here work towards like a goal essentially which is what meaning is to
essentially which is what meaning is to me at least it's kind of impossible for
me at least it's kind of impossible for like meaningful work to manifest if you
like meaningful work to manifest if you haven't got a meaningful goal to to do
haven't got a meaningful goal to to do it for in the first place because
it for in the first place because there's a direct relationship here
there's a direct relationship here between input and output meaningful goal
between input and output meaningful goal equals meaningful work no meaningful
equals meaningful work no meaningful goal equals no meaningful work and so if
goal equals no meaningful work and so if you want to make work like a meaningful
you want to make work like a meaningful work a consistent output of behavior
work a consistent output of behavior then you need to have the input required
then you need to have the input required for that output to manifest it would be
for that output to manifest it would be like trying to make a car and you build
like trying to make a car and you build the factory and everything and you
the factory and everything and you desire a specific car but you forget to
desire a specific car but you forget to put the engine in the car you know when
put the engine in the car you know when it comes to the assembly line you're
it comes to the assembly line you're like oh I kind of forgot to buy the
like oh I kind of forgot to buy the parts for the engine so great now we've
parts for the engine so great now we've got a car without an engine well you're
got a car without an engine well you're not going to build a car if you haven't
not going to build a car if you haven't got an engine right and so you know on
got an engine right and so you know on top of that because your diet is really
top of that because your diet is really bad and you're eating loads of sugar you
bad and you're eating loads of sugar you get fat and when you get fat you know
get fat and when you get fat you know you're natural inclination is just to do
you're natural inclination is just to do fat things like sit around and because
fat things like sit around and because you know you're ashamed to exercise
you know you're ashamed to exercise because well you can and so it's kind of
because well you can and so it's kind of impossible for healthy Behavior to
impossible for healthy Behavior to manifest when you have an unhealthy diet
manifest when you have an unhealthy diet now there's an argument to made here
now there's an argument to made here where like eating healthy and sleeping
where like eating healthy and sleeping and drinking and and setting goals are
and drinking and and setting goals are outputs but this is where the feedback
outputs but this is where the feedback comes in because when you eat healthily
comes in because when you eat healthily like that's a behavior when you go to
like that's a behavior when you go to bed on time that's a behavior when you
bed on time that's a behavior when you drink water that's a behavior when you
drink water that's a behavior when you set a goal that's a behavior so these
set a goal that's a behavior so these are kind of outputs more than they are
are kind of outputs more than they are inputs but I'm talking about these on a
inputs but I'm talking about these on a first principle biological level where
first principle biological level where they are what you ingest or what you
they are what you ingest or what you know what you expose yourself to to
know what you expose yourself to to basically you know create behaviors but
basically you know create behaviors but this is where the feedback thing comes
this is where the feedback thing comes in because if you eat bad sleep bad
in because if you eat bad sleep bad drink bad and you have no goal then you
drink bad and you have no goal then you know you're not going to be reading much
know you're not going to be reading much because you know you're in a bad place
because you know you're in a bad place cuz you can't really focus because you
cuz you can't really focus because you haven't got enough sleep try get four
haven't got enough sleep try get four hours of sleep and then try and sit
hours of sleep and then try and sit through a book for like half an hour
through a book for like half an hour it's bloody impossible because I
it's bloody impossible because I meditate regularly and if I've had a bad
meditate regularly and if I've had a bad night's sleep I can't focus to save my
night's sleep I can't focus to save my life quite literally I mean that right
life quite literally I mean that right if you do all these things badly then
if you do all these things badly then you're going to end up like doing stupid
you're going to end up like doing stupid behaviors and then what these stupid
behaviors and then what these stupid behaviors are going to do is they're
behaviors are going to do is they're going to positively reinforce the bad
going to positively reinforce the bad input and so inside of this system
input and so inside of this system inside of this this this thing that
inside of this this this thing that encapsulates your body essentially is a
encapsulates your body essentially is a feedback loop because if you eat bad and
feedback loop because if you eat bad and you get fat right and then you sit
you get fat right and then you sit around doing nothing and then your
around doing nothing and then your dopaminergic systems favor sugar seed
dopaminergic systems favor sugar seed oils salts all of this bad stuff right
oils salts all of this bad stuff right then the feedback Loop's going to start
then the feedback Loop's going to start to form where you know if you eat
to form where you know if you eat terrible Foods you know then you're
terrible Foods you know then you're going to get fatter which means you're
going to get fatter which means you're going to eat more terrible foods and
going to eat more terrible foods and this this feedback loop here is just
this this feedback loop here is just going to cycle out of control until the
going to cycle out of control until the point that you get very upset and
point that you get very upset and unhappy now this is entirely possible to
unhappy now this is entirely possible to reverse and to do in the in a completely
reverse and to do in the in a completely different direction where you know if
different direction where you know if you eat you know the right Foods you
you eat you know the right Foods you know and you're eating stuff that's
know and you're eating stuff that's healthy and good and you're exercising
healthy and good and you're exercising then what's going to happen is you're
then what's going to happen is you're going to start to lose weight and you're
going to start to lose weight and you're going to get thinner and then you're
going to get thinner and then you're going to get you know muscular and
going to get you know muscular and you're going to feel good but then the
you're going to feel good but then the problem with this is if you're not
problem with this is if you're not careful this feedback loop if you eat
careful this feedback loop if you eat too much good stuff you know and all you
too much good stuff you know and all you focus on is fasting and you know you're
focus on is fasting and you know you're exercising as much as you can then you
exercising as much as you can then you can develop anorexia or bulimia which
can develop anorexia or bulimia which makes you really thin and really
makes you really thin and really unhealthy and so anything taken to its
unhealthy and so anything taken to its extreme is obviously going to become its
extreme is obviously going to become its opposite it and this is not a nice place
opposite it and this is not a nice place to be and I'm not saying that if you eat
to be and I'm not saying that if you eat healthily you're going to get anorexia
healthily you're going to get anorexia but the point I'm trying to make is that
but the point I'm trying to make is that you want to be very careful with these
you want to be very careful with these feedback loops right and you want to
feedback loops right and you want to balance everything because if all you
balance everything because if all you eat is broccoli you're going to die
eat is broccoli you're going to die right trust me I've seen someone try to
right trust me I've seen someone try to do it so we understand now that in order
do it so we understand now that in order for you to achieve behavioral
for you to achieve behavioral consistency you need to have input
consistency you need to have input consistency right because behavior is an
consistency right because behavior is an output and these things are what your
output and these things are what your body process to produce the output this
body process to produce the output this is the thing you're probably being
is the thing you're probably being consistent in your life right now you're
consistent in your life right now you're probably just being consistent with
probably just being consistent with behaviors that you don't value or seem
behaviors that you don't value or seem fit for you achieving your goal because
fit for you achieving your goal because let's say for example that you are you
let's say for example that you are you drink let's say you drink every weekend
drink let's say you drink every weekend let's say you smoke let's say you play
let's say you smoke let's say you play video games like a few hours a day let's
video games like a few hours a day let's say you you sort of scroll on Instagram
say you you sort of scroll on Instagram all the time you are being consistent
all the time you are being consistent you don't realize this right if if there
you don't realize this right if if there are bad behaviors that you continue to
are bad behaviors that you continue to repeat over and over again habitually
repeat over and over again habitually you're being consistent you're just
you're being consistent you're just being consistent with things that you
being consistent with things that you don't want to be consistent with and
don't want to be consistent with and what this means is that there is some
what this means is that there is some value misalignment here where you
value misalignment here where you understand that if you want to get where
understand that if you want to get where you want to go you have to get rid of
you want to go you have to get rid of these current behaviors but you're being
these current behaviors but you're being consistent as it is so what you can do
consistent as it is so what you can do is you can apply the same principles you
is you can apply the same principles you use to achieve consistency with the bad
use to achieve consistency with the bad behaviors to the good ones right because
behaviors to the good ones right because you know if you're addicted to video
you know if you're addicted to video games right now then you know probably
games right now then you know probably What's Happening Here is in your
What's Happening Here is in your environment if you can see this up here
environment if you can see this up here inside of your environment maybe there's
inside of your environment maybe there's an Xbox right and just by having this X
an Xbox right and just by having this X box in your environment is leading to
box in your environment is leading to you you know playing the Xbox and
you you know playing the Xbox and essentially what this is doing is every
essentially what this is doing is every time you play the Xbox you know we
time you play the Xbox you know we achieve this feedback loop right so by
achieve this feedback loop right so by having the Xbox in your environment you
having the Xbox in your environment you play it and then what you want to do is
play it and then what you want to do is you want to have the Xbox in your
you want to have the Xbox in your environment even more because you want
environment even more because you want to keep playing it because you know
to keep playing it because you know you're receiving your dopamine from
you're receiving your dopamine from shooting people in the brain instead of
shooting people in the brain instead of actually making coold calls and making
actually making coold calls and making money right because what you have to
money right because what you have to understand about gaming and video games
understand about gaming and video games and all these bad behaviors whether it's
and all these bad behaviors whether it's smoking drugs alcohol addictions vices
smoking drugs alcohol addictions vices women Xbox whatever it is right is your
women Xbox whatever it is right is your brain has a latent desire for
brain has a latent desire for accomplishment right and so it has this
accomplishment right and so it has this sort of Loop in its brain where it wants
sort of Loop in its brain where it wants to receive gratification which is what
to receive gratification which is what I'm going to draw let's just pretend
I'm going to draw let's just pretend this this resembles you know
this this resembles you know gratification your brain has a natural
gratification your brain has a natural latent desire for gratification right
latent desire for gratification right and when you strip yourself of negative
and when you strip yourself of negative behaviors like like pornography or TV or
behaviors like like pornography or TV or Netflix or like in like Doom scrolling
Netflix or like in like Doom scrolling this this Loop that desires
this this Loop that desires gratification inside of your mind
gratification inside of your mind suddenly there's what we call a dopamine
suddenly there's what we call a dopamine vacuum well I don't think that's
vacuum well I don't think that's actually what it's called it's just what
actually what it's called it's just what I've called it right so it might not
I've called it right so it might not actually be a thing but I'm calling this
actually be a thing but I'm calling this out right and so a do you create a
out right and so a do you create a dopamine vacuum in your head when you
dopamine vacuum in your head when you remove these bad behaviors and this has
remove these bad behaviors and this has to be replaced by something and if
to be replaced by something and if you're lucky and you remove it and you
you're lucky and you remove it and you follow these instructions and you listen
follow these instructions and you listen you can replace it with work and then
you can replace it with work and then what starts to happen is you'll derive
what starts to happen is you'll derive your satisfaction and you'll derive your
your satisfaction and you'll derive your you know your serotonin and dopamine
you know your serotonin and dopamine from work and this Loop here will occur
from work and this Loop here will occur when you work and make progress towards
when you work and make progress towards your goal as opposed to just sitting on
your goal as opposed to just sitting on you know Call of Duty or GTA so that's
you know Call of Duty or GTA so that's basically how this works it sort of
basically how this works it sort of first principle is you need to learn to
first principle is you need to learn to think in systems you need to learn to
think in systems you need to learn to understand that your body is going to
understand that your body is going to process biological inputs to produce
process biological inputs to produce outputs right and so if you're eating
outputs right and so if you're eating terribly if you're sleeping bad not
terribly if you're sleeping bad not drinking enough water you have no goal
drinking enough water you have no goal not getting enough sunlight you're not
not getting enough sunlight you're not getting enough social interaction then
getting enough social interaction then this is going to create all sorts of
this is going to create all sorts of problems for you um when your body tries
problems for you um when your body tries to deal with this stuff right I'm going
to deal with this stuff right I'm going to put nothing here and I can tell you
to put nothing here and I can tell you this is true because like I have had
this is true because like I have had this happen to me on both spectrums over
this happen to me on both spectrums over and over again right so maybe in life
and over again right so maybe in life your behavior is super inconsistent
your behavior is super inconsistent right and maybe what it looks like maybe
right and maybe what it looks like maybe what it looks
what it looks like is like this right where we have
like is like this right where we have have this wavelength diagram here now
have this wavelength diagram here now this is you're probably going to
this is you're probably going to resonate with this and it's probably
resonate with this and it's probably going to scare you a little bit and I'm
going to scare you a little bit and I'm about to explain yourself to yourself
about to explain yourself to yourself which might make you a bit uncomfortable
which might make you a bit uncomfortable so we have
here this line here right represents the average and then up
average and then up here if I just draw this in
here if I just draw this in green okay up here this represents the
green okay up here this represents the peak and then down here we have the
peak and then down here we have the trough right or we have the low point
trough right or we have the low point and so what most people's lives look
and so what most people's lives look like is Peaks and troughs right so this
like is Peaks and troughs right so this this diagram here can represent anything
this diagram here can represent anything it can probably represent your
it can probably represent your relationship with the gym it can
relationship with the gym it can represent your relationship with reading
represent your relationship with reading it can represent your relationship with
it can represent your relationship with work with progress with anything right
work with progress with anything right and what what basically happens is you
and what what basically happens is you have this sort of Behavioral thermometer
have this sort of Behavioral thermometer inside of your mind where you have a
inside of your mind where you have a peak and you have a trough so if you
peak and you have a trough so if you look at your bank balance right now I
look at your bank balance right now I guarantee what's happening is you save
guarantee what's happening is you save up enough money to basically achieve a
up enough money to basically achieve a peak right and then once you've achieved
peak right and then once you've achieved that Peak a certain emotional state
that Peak a certain emotional state takes over your behavior and you
takes over your behavior and you regulate the money back down to a trough
regulate the money back down to a trough and the trough is basically your Panic
and the trough is basically your Panic point so your Panic once you get to the
point so your Panic once you get to the trough once you get to a certain number
trough once you get to a certain number in your bank account you start working
in your bank account you start working harder saving more and reg ulating the
harder saving more and reg ulating the money back up to this point where you
money back up to this point where you then achieve a peak again and then Le
then achieve a peak again and then Le and behold you bring it back down to the
and behold you bring it back down to the trough right so another example of this
trough right so another example of this could be your body weight it could be um
could be your body weight it could be um how often you meditate but the easiest
how often you meditate but the easiest one to look at is your bank balance
one to look at is your bank balance because well it will fluctuate like this
because well it will fluctuate like this right and so the one thing to achieve in
right and so the one thing to achieve in consistency is understanding that you
consistency is understanding that you are not the highest version of yourself
are not the highest version of yourself that you can like imagine you're also
that you can like imagine you're also not the worst version of yourself that
not the worst version of yourself that you can possibly like go to you are
you can possibly like go to you are basically the average sum of both of
basically the average sum of both of these points and so this this D this
these points and so this this D this sort of dotted line in here this
sort of dotted line in here this represents the average and so if I
represents the average and so if I mapped your bank account or like body
mapped your bank account or like body weight or body fat or anything that was
weight or body fat or anything that was tangible that I could measure right how
tangible that I could measure right how much water you drink how often you go
much water you drink how often you go out how how many hours of work you do
out how how many hours of work you do like any behavior that you I can give
like any behavior that you I can give you right at least any behavior that
you right at least any behavior that you're trying to improve and regulate
you're trying to improve and regulate what I be able to do is map it out over
what I be able to do is map it out over a 90 180 day 365 day time Horizon and
a 90 180 day 365 day time Horizon and I'll be able to establish an average
I'll be able to establish an average right so for example I've got um eight
right so for example I've got um eight nine sales reps in my company right now
nine sales reps in my company right now and they will fluctuate between
and they will fluctuate between commission checks where one minute
commission checks where one minute they're making 20 grand and then a
they're making 20 grand and then a couple months later they're only going
couple months later they're only going to make 10 and then 10 is their Panic
to make 10 and then 10 is their Panic number and income for the month and so
number and income for the month and so the next month they do really well and
the next month they do really well and they get back to 18 20 and then they
they get back to 18 20 and then they fluctuate and they go up and down right
fluctuate and they go up and down right and what I'm able to do is I'm able to
and what I'm able to do is I'm able to track this you know this these outputs
track this you know this these outputs on onto a spreadsheet and I'm I'm able
on onto a spreadsheet and I'm I'm able to establish an average and so it's easy
to establish an average and so it's easy if you're not careful to like look at a
if you're not careful to like look at a sales rep who's just had their best
sales rep who's just had their best month and think God this person's the
month and think God this person's the best in the world but numbers don't
best in the world but numbers don't present themselves in small data sets
present themselves in small data sets and if you want to understand how to
and if you want to understand how to become consistent you need to understand
become consistent you need to understand something called regression to the mean
something called regression to the mean which basically indicates that like if
which basically indicates that like if you're trying to establish an average
you're trying to establish an average you have to look in a long time Horizon
you have to look in a long time Horizon with a significant amount of data in in
with a significant amount of data in in science this is called um having
science this is called um having numerical validity right where you've
numerical validity right where you've got enough data over a long enough
got enough data over a long enough period of time to actually measure a
period of time to actually measure a predictable average because if you don't
predictable average because if you don't have this you don't know if you're being
have this you don't know if you're being consistent or not because you could
consistent or not because you could watch this video and then have two weeks
watch this video and then have two weeks of just Stellar Behavior but if that's
of just Stellar Behavior but if that's like you could be at your peak of you
like you could be at your peak of you know what we would what we would call
know what we would what we would call discipline right you know where you've
discipline right you know where you've got air you're firing on all cylinders
got air you're firing on all cylinders you know you're super confident you're
you know you're super confident you're going to take over the world you're
going to take over the world you're making working really hard you're
making working really hard you're sleeping on time you're doing cold
sleeping on time you're doing cold plunges cold showers meditation you're
plunges cold showers meditation you're on self-improvement you're reading
on self-improvement you're reading you're not watching YouTube like
you're not watching YouTube like everything's going really well and then
everything's going really well and then you get to this point and then for some
you get to this point and then for some reason you just go and you bring it down
reason you just go and you bring it down to a trough where now you know you're
to a trough where now you know you're watching pornography you're eating bad
watching pornography you're eating bad food you're not sleeping on time you're
food you're not sleeping on time you're doing the literal polar opposite of what
doing the literal polar opposite of what you did and now your emotional states in
you did and now your emotional states in the gutter but then once you've been
the gutter but then once you've been here for too long then you get sick and
here for too long then you get sick and tired you start developing self-hatred
tired you start developing self-hatred you start like I know this is true
you start like I know this is true because I've literally lived this right
because I've literally lived this right then you get hatred and then you get
then you get hatred and then you get sick and tired of it and then you feel
sick and tired of it and then you feel ill and you're like oh there is to and
ill and you're like oh there is to and then oh and then you go up and then you
then oh and then you go up and then you achieve the peak again and then you get
achieve the peak again and then you get back into this state and so for most
back into this state and so for most entrepreneurs their life exists in this
entrepreneurs their life exists in this wavelength most it is possible to break
wavelength most it is possible to break this I won't go in it today um I might
this I won't go in it today um I might make it if you want to see how to break
make it if you want to see how to break this cycle um leave a comment below
this cycle um leave a comment below because for me to explain how the brav
because for me to explain how the brav is going to take like literally 2 hours
is going to take like literally 2 hours and it will way go off the topic of
and it will way go off the topic of consistency but if you want to do that
consistency but if you want to do that maybe tell me and then I can basic and
maybe tell me and then I can basic and then like any comments that say that
then like any comments that say that they want to see this and then if if
they want to see this and then if if there's enough people that want it then
there's enough people that want it then I'll make it but yeah so this is how the
I'll make it but yeah so this is how the the thing works but what we're trying to
the thing works but what we're trying to do is establish this average because
do is establish this average because you're not like you're not your Peak and
you're not like you're not your Peak and you're not your trough you are typically
you're not your trough you are typically the mean or median average between these
the mean or median average between these two points so what we're trying to do
two points so what we're trying to do here and the point I'm trying to make is
here and the point I'm trying to make is we want to have something to reliably
we want to have something to reliably track our Behavior right and so whenever
track our Behavior right and so whenever you're trying to um like whenever you're
you're trying to um like whenever you're trying to create a new Behavior or
trying to create a new Behavior or introduce like consistency into a
introduce like consistency into a specific part of your life such as
specific part of your life such as meditation such as work such as sleep
meditation such as work such as sleep such as diet what you need to have is a
such as diet what you need to have is a way to track it and if you're wondering
way to track it and if you're wondering what does this mean and you don't need
what does this mean and you don't need to have an app you don't need to have
to have an app you don't need to have like some sort of like you don't need
like some sort of like you don't need notion you don't need anything what you
notion you don't need anything what you really just need is a nice simple Google
really just need is a nice simple Google sheet right and so you know what we're
sheet right and so you know what we're going to do is we're going to draww a
going to do is we're going to draww a nice simple spreadsheet right like
nice simple spreadsheet right like this okay and so what we do on this on
this okay and so what we do on this on this column is we have the date and then
this column is we have the date and then we have the
we have the behavior this could just be Behavior one
behavior this could just be Behavior one 2 three and four right and so let's just
2 three and four right and so let's just say this is the 1 of
say this is the 1 of January this is you know the second of
January this is you know the second of January and you get the point right so
January and you get the point right so what you want to do is you want to
what you want to do is you want to create these spreadsheets for basically
create these spreadsheets for basically every facet of your life and you know
every facet of your life and you know you're going to make one for each month
you're going to make one for each month and you want one for the whole year and
and you want one for the whole year and then what we're looking here is let's
then what we're looking here is let's say Behavior one is the time you went to
say Behavior one is the time you went to bed let's just say one thing that you
bed let's just say one thing that you want to keep consistent is your bedtime
want to keep consistent is your bedtime right because I'm going to we're going
right because I'm going to we're going to talk about sleep in a second here um
to talk about sleep in a second here um which is actually just circadian rhythm
which is actually just circadian rhythm and I'm going to talk to you about how
and I'm going to talk to you about how to become consistent with your bedtime
to become consistent with your bedtime shortly but what you want to do every
shortly but what you want to do every single day is track what time you went
single day is track what time you went to bed so every morning you're going to
to bed so every morning you're going to wake up and say okay what time did I go
wake up and say okay what time did I go to bed last night and then what you'll
to bed last night and then what you'll find is it might be 11:00 p.m. it might
find is it might be 11:00 p.m. it might be 11:00 p.m. might be 11:00 p.m. and
be 11:00 p.m. might be 11:00 p.m. and then you know you're on a roll p.m. and
then you know you're on a roll p.m. and then some somehow you went to B at 4:00
then some somehow you went to B at 4:00 a.m. right if we look at this you might
a.m. right if we look at this you might think well I'm consistent here cuz I'm
think well I'm consistent here cuz I'm going to bed at 11:00 p.m. but if we
going to bed at 11:00 p.m. but if we took all of these numbers together and
took all of these numbers together and we added them up we'd find out the
we added them up we'd find out the average might actually be 12:00 a.m.
average might actually be 12:00 a.m. because one night you went to bed at 4:
because one night you went to bed at 4: a.m. then let's say behavior number two
a.m. then let's say behavior number two that you're trying to track is calories
that you're trying to track is calories and you're trying to keep a consistent
and you're trying to keep a consistent number of calories into your diet or you
number of calories into your diet or you know that's basically how much energy am
know that's basically how much energy am I actually giving my body to process
I actually giving my body to process into you know outputs and so let's say
into you know outputs and so let's say on the 1st of January you do 2,000 and
on the 1st of January you do 2,000 and on the second you do another 2,000 and
on the second you do another 2,000 and on the third you're going You're Going
on the third you're going You're Going Strong right the cuts going well right
Strong right the cuts going well right and then on the fifth you think okay
and then on the fifth you think okay well I've been consistent for 4 days
well I've been consistent for 4 days I'll have a cheat day and then you
I'll have a cheat day and then you decide to go for I don't know 6,000
decide to go for I don't know 6,000 calories right and so most people most
calories right and so most people most normal humans will observe their
normal humans will observe their behavior and they'll think okay well I'm
behavior and they'll think okay well I'm just eating 2,000 calories a day because
just eating 2,000 calories a day because I did it for 4 days straight and now I'm
I did it for 4 days straight and now I'm having a cheat day so I'm being
having a cheat day so I'm being consistent right well no because what's
consistent right well no because what's happened here is you've eaten 2,000
happened here is you've eaten 2,000 4,000 so if we add this up and calculate
4,000 so if we add this up and calculate the mean we can actually find the
the mean we can actually find the average right and so 2,000 4,000 6,000
average right and so 2,000 4,000 6,000 um 8,000 14,000 so in 5 days we've eaten
um 8,000 14,000 so in 5 days we've eaten 14,000 calories so really like if we
14,000 calories so really like if we actually calculated the average here
actually calculated the average here your average is 2,800 calories because
your average is 2,800 calories because 14,000 ID 5 is I believe 2,800 and so
14,000 ID 5 is I believe 2,800 and so what you can see here is this one day of
what you can see here is this one day of eating a huge Surplus is leading you to
eating a huge Surplus is leading you to actually eating 2,800 and so this here
actually eating 2,800 and so this here 2,000 2,000 2000 26000 is equivalent to
2,000 2,000 2000 26000 is equivalent to this here which is 2,800 2,800 2,800
this here which is 2,800 2,800 2,800 2,800 and 2,800 so what you shouldn't do
2,800 and 2,800 so what you shouldn't do is reward yourself for behaving good for
is reward yourself for behaving good for 4 days days and you shouldn't punish
4 days days and you shouldn't punish yourself for eating bad one day if your
yourself for eating bad one day if your goal is to get to 2,800 but if your goal
goal is to get to 2,800 but if your goal is to do 2,000 per day then you should
is to do 2,000 per day then you should punish yourself for this right and so
punish yourself for this right and so you know what you need to do is really 5
you know what you need to do is really 5 days is not long enough to map your
days is not long enough to map your behavior and to map your average but the
behavior and to map your average but the danger that you have and that you can
danger that you have and that you can fall into is basically assuming what I
fall into is basically assuming what I would call a false identity for example
would call a false identity for example if I have a sales rep that has an
if I have a sales rep that has an incredible sales week right and they
incredible sales week right and they have they they go 60% conversion rate
have they they go 60% conversion rate Bulls to the wall incredible sales week
Bulls to the wall incredible sales week right if they have one really good sales
right if they have one really good sales week but then the next three weeks are
week but then the next three weeks are terrible it doesn't mean they're a good
terrible it doesn't mean they're a good sales well we can do the math here right
sales well we can do the math here right so let's say that you know let's just
so let's say that you know let's just pretend these are weeks right on week
pretend these are weeks right on week one let's say that they converted 20%
one let's say that they converted 20% week two they do this amazing week and
week two they do this amazing week and they get 60% and then week three is only
they get 60% and then week three is only 10% and then let's say that you know
10% and then let's say that you know week four is another 10% let's just
week four is another 10% let's just pretend that week five doesn't exist for
pretend that week five doesn't exist for this one so we're going to calculate the
this one so we're going to calculate the mean right so we're going to calculate
mean right so we're going to calculate the mean so they might think because
the mean so they might think because they've had one really good week that
they've had one really good week that they're a killer right but really if we
they're a killer right but really if we do 60 + 20 we get 80 add 10 add 10 we
do 60 + 20 we get 80 add 10 add 10 we get 100 well really their conversion
get 100 well really their conversion rate is only 20% which is fine that's a
rate is only 20% which is fine that's a good sales conversion rate and I'd be
good sales conversion rate and I'd be happy with that sales rep did that but
happy with that sales rep did that but what we want to be careful of is the
what we want to be careful of is the sales rep not assuming too strong of an
sales rep not assuming too strong of an identity because of the 60 or assuming
identity because of the 60 or assuming too strong of identity because of the
too strong of identity because of the hund the 10 right now I'd always rather
hund the 10 right now I'd always rather they assume this identity because
they assume this identity because they're going to perform better if they
they're going to perform better if they think they're a demon but there's
think they're a demon but there's nothing well there's a lot of things
nothing well there's a lot of things worse than this but there's nothing
worse than this but there's nothing worse in theory than a sales rep who
worse in theory than a sales rep who thinks they're incredible but is
thinks they're incredible but is actually really bad because then when
actually really bad because then when you try and Coach them or train them or
you try and Coach them or train them or teach them how to stop making mistakes
teach them how to stop making mistakes they don't listen to you because their
they don't listen to you because their ego is blocked because they see that
ego is blocked because they see that they converted 60% one day so what you
they converted 60% one day so what you want to try and do is basically create
want to try and do is basically create these sheets so you can track map your
these sheets so you can track map your behavior along a consistent time frame
behavior along a consistent time frame right and I can actually show you like
right and I can actually show you like how I've done this before right so what
how I've done this before right so what I can do here is I can actually look at
I can do here is I can actually look at my data so it's really interesting
my data so it's really interesting because if I look at this here here's my
because if I look at this here here's my data for June
data for June 2022 I don't know if you can I'm sorry
2022 I don't know if you can I'm sorry 2020 so what I've done here I don't know
2020 so what I've done here I don't know if you can see this but this is my 2020
if you can see this but this is my 2020 health tracker and you can see um along
health tracker and you can see um along the bottom here I've got June July
the bottom here I've got June July August September October November
August September October November December and so what I can do whenever I
December and so what I can do whenever I want to is I can look at my metric and
want to is I can look at my metric and so I can track basically everything so
so I can track basically everything so what you can see here I don't know if
what you can see here I don't know if you can actually get a look at this but
you can actually get a look at this but I've got all of my metrics so I've got
I've got all of my metrics so I've got sleep time sleep I've got sleep start
sleep time sleep I've got sleep start sleep end sleep duration when how long I
sleep end sleep duration when how long I was awake for um how much deep sleep I
was awake for um how much deep sleep I got my heart rate my heart rate
got my heart rate my heart rate varability Readiness score sleep score
varability Readiness score sleep score whether or not I did my mindset training
whether or not I did my mindset training what my diet was like whether I
what my diet was like whether I supplemented it um did I do a workout
supplemented it um did I do a workout when did I start work when did I finish
when did I start work when did I finish work all of this stuff you can see is
work all of this stuff you can see is trapped and so this is this is for June
trapped and so this is this is for June right 2022 2020 this is for July this is
right 2022 2020 this is for July this is for August this is for September you can
for August this is for September you can see here October so I've got a
see here October so I've got a spreadsheet like this for basically
spreadsheet like this for basically every single behavior and what that
every single behavior and what that allows me to do is it allows me to keep
allows me to do is it allows me to keep a reliable accurate log of where I
a reliable accurate log of where I actually am because if you don't have
actually am because if you don't have that and if you don't have something
that and if you don't have something that tracks the data you you don't
that tracks the data you you don't really know how you're performing and
really know how you're performing and there's a saying in business I think
there's a saying in business I think it's harbard Business Review Peter duer
it's harbard Business Review Peter duer that came up with this that says what
that came up with this that says what gets measured gets improved and so if
gets measured gets improved and so if you don't have some something to run be
you don't have some something to run be TR it doesn't matter if it's a
TR it doesn't matter if it's a spreadsheet like me or an app or
spreadsheet like me or an app or anything really you can only use a
anything really you can only use a spreadsheet for stuff like this you need
spreadsheet for stuff like this you need to know where you're at so you've got a
to know where you're at so you've got a consistent log of your outputs okay
consistent log of your outputs okay because well if you don't you're not
because well if you don't you're not going to know so you're going to be that
going to know so you're going to be that person that is going to bed at 11:00 for
person that is going to bed at 11:00 for a few nights in a row and then suddenly
a few nights in a row and then suddenly they go to bed at 4:00 in the morning
they go to bed at 4:00 in the morning but they think they're being disciplined
but they think they're being disciplined but in reality they need to actually be
but in reality they need to actually be sort of whipped into shape so now let's
sort of whipped into shape so now let's actually talk about these inputs right
actually talk about these inputs right because in order for you to as I said
because in order for you to as I said achieve like behavioral consistency by
achieve like behavioral consistency by having your body burn energy and execute
having your body burn energy and execute on tasks and do things that you want it
on tasks and do things that you want it to do you need to give it the right Fuel
to do you need to give it the right Fuel and you need to give it the right things
and you need to give it the right things in the first place otherwise you're like
in the first place otherwise you're like the car manufacturer that's trying to
the car manufacturer that's trying to make a car without an engine or with
make a car without an engine or with different Wheels every time it's just
different Wheels every time it's just going to be a cursed car right
going to be a cursed car right so there's a few and I'm going to walk
so there's a few and I'm going to walk you through them and if you nail all of
you through them and if you nail all of these things and if you nail all of
these things and if you nail all of these inputs then you're going to have a
these inputs then you're going to have a way way way way better chance of
way way way way better chance of achieving the result you want in your
achieving the result you want in your life okay so let's write them out so the
life okay so let's write them out so the first one that we're going to talk
first one that we're going to talk about is your goal your goal is
about is your goal your goal is basically what you want you need to sit
basically what you want you need to sit down and clearly Define your goal and
down and clearly Define your goal and notice here how this is not
notice here how this is not pluralized notice how it's goal it's not
pluralized notice how it's goal it's not gold right the biggest mistake that
gold right the biggest mistake that people make is giving themselves too
people make is giving themselves too much to focus on and giving themselves
much to focus on and giving themselves too many goals you know when when a new
too many goals you know when when a new year rolls around as it has done
year rolls around as it has done recently people sit down they say what
recently people sit down they say what are my goals for the year and then they
are my goals for the year and then they say Okay I want to stop drinking I want
say Okay I want to stop drinking I want to stop doing this I want to stop doing
to stop doing this I want to stop doing that I want to start doing this and they
that I want to start doing this and they give themselves like 10 different things
give themselves like 10 different things to work on never going to happen right
to work on never going to happen right what I prefer to do is set One Singular
what I prefer to do is set One Singular goal that is so large that every single
goal that is so large that every single Behavior I have has to line up with it
Behavior I have has to line up with it primary example I gave you earlier is I
primary example I gave you earlier is I want to be a billionaire not because I
want to be a billionaire not because I want to have a stupid asymmetric level
want to have a stupid asymmetric level of corrupt power and a yacht but because
of corrupt power and a yacht but because it's my way of measuring my progress and
it's my way of measuring my progress and I figured like why the hell not right
I figured like why the hell not right and so what this means is because my
and so what this means is because my goal is huge I I can't smoke I I have to
goal is huge I I can't smoke I I have to go to bed on time I can't do stupid
go to bed on time I can't do stupid stuff and I have to do smart stuff
stuff and I have to do smart stuff because my life is no longer about
because my life is no longer about trying to line up my habits and be a
trying to line up my habits and be a cool and like self-improvement e it's
cool and like self-improvement e it's about doing something [ __ ] huge so
about doing something [ __ ] huge so let's say my goal for example instead of
let's say my goal for example instead of being a billionaire maybe my goal is to
being a billionaire maybe my goal is to reverse climate change well if I'm
reverse climate change well if I'm trying to reverse climate change and
trying to reverse climate change and that's what I'm trying to do with my
that's what I'm trying to do with my life I need to stop drinking not because
life I need to stop drinking not because I want to stop drinking for me but
I want to stop drinking for me but because I want to stop drinking for the
because I want to stop drinking for the damn goal cuz if I'm drinking think and
damn goal cuz if I'm drinking think and like if I'm trying to design a new more
like if I'm trying to design a new more efficient solar panel or convince Brazil
efficient solar panel or convince Brazil to stop deforestation I can't really
to stop deforestation I can't really turn up to those meetings drunk and I
turn up to those meetings drunk and I can't really try and make those
can't really try and make those blueprints drunk so the the best and
blueprints drunk so the the best and fastest way to eliminate bad behavior
fastest way to eliminate bad behavior and to be consistent with good behavior
and to be consistent with good behavior is to set a really big goal that
is to set a really big goal that basically encompasses and encapsulates
basically encompasses and encapsulates all of the behaviors into one and
all of the behaviors into one and instead of trying to quit drinking quit
instead of trying to quit drinking quit this quit that and then instead of
this quit that and then instead of having 10 Micro goals around your
having 10 Micro goals around your behavior you need to have a macro goal
behavior you need to have a macro goal cuz news flash for you my friend the
cuz news flash for you my friend the reason that you struggle to be
reason that you struggle to be consistent with good behaviors and the
consistent with good behaviors and the reason you struggle to remove bad
reason you struggle to remove bad behaviors is because you have a tendency
behaviors is because you have a tendency to self-sabotage for some reason you
to self-sabotage for some reason you don't love yourself and if you don't
don't love yourself and if you don't love yourself it's near impossible for
love yourself it's near impossible for you to Output behaviors if your
you to Output behaviors if your unconscious is like designed for self-
unconscious is like designed for self- sabotage it's very difficult for you to
sabotage it's very difficult for you to start behaving in a way that is out of
start behaving in a way that is out of alignment with that now that's that is a
alignment with that now that's that is a completely different story for another
completely different story for another day and I'm not telling I'm not accusing
day and I'm not telling I'm not accusing you of not having self-love but if you
you of not having self-love but if you truly loved yourself you wouldn't be
truly loved yourself you wouldn't be killing yourself through smoking if you
killing yourself through smoking if you truly loved yourself you wouldn't be
truly loved yourself you wouldn't be killing yourself through gaming if you
killing yourself through gaming if you truly loved yourself you wouldn't be
truly loved yourself you wouldn't be killing yourself through drinking so
killing yourself through drinking so next time you tell yourself oh yeah I
next time you tell yourself oh yeah I really love myself maybe just think
really love myself maybe just think about that for a second because you
about that for a second because you might be saying one thing to yourself
might be saying one thing to yourself but your behavior is set different
but your behavior is set different because if you truly loved yourself and
because if you truly loved yourself and you truly wanted the best for yourself
you truly wanted the best for yourself you wouldn't be scrolling through Tik
you wouldn't be scrolling through Tik Tok so just that is very deep it goes
Tok so just that is very deep it goes that goes very deep and I can make
that goes very deep and I can make another video on it once again if you
another video on it once again if you want me to make a video on that leave a
want me to make a video on that leave a comment like the other comments that say
comment like the other comments that say and the comments that go to the top will
and the comments that go to the top will be the videos that are made but the
be the videos that are made but the point here is that if you struggle with
point here is that if you struggle with self-sabotage you need to have a huge
self-sabotage you need to have a huge goal that really means something
goal that really means something significant to you and then your
significant to you and then your behavior will line up because if you're
behavior will line up because if you're just trying to fix your behavior for
just trying to fix your behavior for yourself ain't going to happen mate
yourself ain't going to happen mate ain't going to happen there's a study
ain't going to happen there's a study that was that was done that I read about
that was that was done that I read about they basically had these people right
they basically had these people right over here and then they had like the
over here and then they had like the people's pets and what they found is
people's pets and what they found is that if if the person had a pet right or
that if if the person had a pet right or the people who had pets if their pet was
the people who had pets if their pet was sick obviously the pets needed to take
sick obviously the pets needed to take like some sort of pills or antibiotics
like some sort of pills or antibiotics and so if the pet was sick the person
and so if the pet was sick the person would almost almost always give their
would almost almost always give their pet the antibiotics they needed and they
pet the antibiotics they needed and they would give the pet their medicine they
would give the pet their medicine they would take they would give they force
would take they would give they force the pet to take the medicine basically
the pet to take the medicine basically hide it in their food force feed it to
hide it in their food force feed it to them put it in the water whatever they
them put it in the water whatever they had to do to get the pet to take
had to do to get the pet to take medicine they would because they love
medicine they would because they love the pet but when it came to themselves
the pet but when it came to themselves only like 60 to 50 50 to 60% of people
only like 60 to 50 50 to 60% of people like if if they got sick and they got
like if if they got sick and they got unwell and they were told to take pills
unwell and they were told to take pills or medicine it was near enough
or medicine it was near enough impossible to achieve consistency for
impossible to achieve consistency for these people on average for them to
these people on average for them to consistently take care of themselves and
consistently take care of themselves and so there's a rule in Jordan Peterson's
so there's a rule in Jordan Peterson's 12 rules for life that says treat
12 rules for life that says treat yourself as if you're someone that you
yourself as if you're someone that you love or treat yourself as if you're
love or treat yourself as if you're someone responsible for taking care of
someone responsible for taking care of and by default most people if we're in a
and by default most people if we're in a bad place it's very rare that we do
bad place it's very rare that we do things consistently to take ourselves
things consistently to take ourselves out of that bad place because the reason
out of that bad place because the reason we're in the bad place is because we're
we're in the bad place is because we're self-sabotaging because of some sort of
self-sabotaging because of some sort of deep dark unconscious desire right and
deep dark unconscious desire right and so instead of trying to fix your
so instead of trying to fix your behavior so that you can be healthier or
behavior so that you can be healthier or be happier or whatever just set a huge
be happier or whatever just set a huge goal that demands you to do it and then
goal that demands you to do it and then what you'll do is you'll all of your
what you'll do is you'll all of your behavior and all of your work will be
behavior and all of your work will be for your goal not for you because for as
for your goal not for you because for as long as it's for you if you don't love
long as it's for you if you don't love yourself and if you don't really really
yourself and if you don't really really like yourself you'll never going to
like yourself you'll never going to behave to take care of yourself and this
behave to take care of yourself and this is why if people have a pet they're more
is why if people have a pet they're more likely to give their pet the pills and
likely to give their pet the pills and antibiotics of the pet needs they may
antibiotics of the pet needs they may are for themselves it's deep and I'm not
are for themselves it's deep and I'm not accusing you of self-loathing or
accusing you of self-loathing or self-hatred I'm not telling you to not
self-hatred I'm not telling you to not love yourself I'm just saying that what
love yourself I'm just saying that what you want to try and do is create a goal
you want to try and do is create a goal that you just absolutely adore and love
that you just absolutely adore and love and then all of your behavior will be
and then all of your behavior will be for the goal he who has a y can bear
for the goal he who has a y can bear almost anyhow that's what n said right
almost anyhow that's what n said right and if your goal is a huge huge why then
and if your goal is a huge huge why then you'll bear almost anyhow then suddenly
you'll bear almost anyhow then suddenly all of your behavior will clear up this
all of your behavior will clear up this is another Prim example it happens right
is another Prim example it happens right I can tell you I just dropped my pen I'm
I can tell you I just dropped my pen I'm going to pick it up so another primary
going to pick it up so another primary example of this if you don't believe me
example of this if you don't believe me because you might not and that's fair
because you might not and that's fair enough because you should question
enough because you should question absolutely everything let's say that you
absolutely everything let's say that you have someone here right and let's say
have someone here right and let's say that this is a woman and let's say she's
that this is a woman and let's say she's really sad and unhappy and she has a
really sad and unhappy and she has a really like hard time with her life
really like hard time with her life right she smokes all the time you know
right she smokes all the time you know she she she drinks a lot really bad
she she she drinks a lot really bad behavior she just not having a good time
behavior she just not having a good time then suddenly she gets pregnant and 9
then suddenly she gets pregnant and 9 months later a little baby is born right
months later a little baby is born right and now she's responsible for taking
and now she's responsible for taking care of this child which she absolutely
care of this child which she absolutely loves right and now what's going to
loves right and now what's going to happen is she doesn't love herself which
happen is she doesn't love herself which is why she partakes in all of these
is why she partakes in all of these self-sabotaging behaviors right but now
self-sabotaging behaviors right but now that she has a baby to take care of I.E
that she has a baby to take care of I.E a goal and I'm not just saying that a
a goal and I'm not just saying that a woman's only goal as a child don't be
woman's only goal as a child don't be that stupid but now that she has a baby
that stupid but now that she has a baby to take care of all of these behaviors
to take care of all of these behaviors can be completely
can be completely eradicated completely gone right and
eradicated completely gone right and I've heard stories before from from
I've heard stories before from from mothers and from Fathers as well for
mothers and from Fathers as well for example um some of my relatives I won't
example um some of my relatives I won't say like they're not that close so
say like they're not that close so distant relatives um they used to smoke
distant relatives um they used to smoke habitually really bad and as soon as
habitually really bad and as soon as they had kids they quit so as soon as
they had kids they quit so as soon as they had something to actually take care
they had something to actually take care of other than
of other than themselves they they they they were
themselves they they they they were absolutely fine right and the behavior
absolutely fine right and the behavior completely eradicated and you see this
completely eradicated and you see this all the time where when having kids can
all the time where when having kids can completely change a person if a person
completely change a person if a person is doing things to damage or harm
is doing things to damage or harm themselves or they not being consistent
themselves or they not being consistent with behaviors they want to be
with behaviors they want to be consistent with well as soon as they've
consistent with well as soon as they've got a child now things change because
got a child now things change because now it's not about them it's about
now it's not about them it's about something else and so if you're too
something else and so if you're too young to have kids right which you
young to have kids right which you probably are you may not want them yet a
probably are you may not want them yet a goal is basically a child okay and if it
goal is basically a child okay and if it means something to you and you love it
means something to you and you love it then all of your behavior will naturally
then all of your behavior will naturally line up to achieve it and so this is
line up to achieve it and so this is probably the best and fastest way to
probably the best and fastest way to becoming consistent with your behavior
becoming consistent with your behavior is setting a meaning for goal because
is setting a meaning for goal because now if you believe you truly being put
now if you believe you truly being put on this planet to eradicate poverty in
on this planet to eradicate poverty in Africa and that's what connects with you
Africa and that's what connects with you and that's what really means something
and that's what really means something to you now you're you're going to work
to you now you're you're going to work even if you don't like yourself even if
even if you don't like yourself even if you were self-sabotaging before setting
you were self-sabotaging before setting a good goal is like giving birth to a
a good goal is like giving birth to a child now you've got something to take
child now you've got something to take care of and nurture that means something
care of and nurture that means something to you right the danger of this and I
to you right the danger of this and I can tell you this for True is when you
can tell you this for True is when you achieve your goal the self-sabotaging
achieve your goal the self-sabotaging behavior will come back into into
behavior will come back into into fruition so this goal needs to be
fruition so this goal needs to be something huge because my goal before
something huge because my goal before was just to become a millionaire buy a
was just to become a millionaire buy a nice car and have a fancy house and then
nice car and have a fancy house and then I got those things and literally as soon
I got those things and literally as soon as I got those things I started going my
as I got those things I started going my self-sabotaging behavior came back the
self-sabotaging behavior came back the bad food came back the smoking habit
bad food came back the smoking habit came back the gaming habit came back as
came back the gaming habit came back as soon as I achieve the goal so this is
soon as I achieve the goal so this is not a perfect way um this is not a
not a perfect way um this is not a perfect way of like fixing your behavior
perfect way of like fixing your behavior because ultimately it's existing because
because ultimately it's existing because of the negative self- sabotage but it
of the negative self- sabotage but it will get the job done you know maybe you
will get the job done you know maybe you want to spend the next 20 30 years
want to spend the next 20 30 years working on on your psyche working on
working on on your psyche working on your unconscious and figuring out why
your unconscious and figuring out why you self-sabotage but if you have lots
you self-sabotage but if you have lots of tendency to self-sabotage and you
of tendency to self-sabotage and you can't seem to get rid of it just
can't seem to get rid of it just understand that for as long as you're
understand that for as long as you're doing it for yourself you probably never
doing it for yourself you probably never will you're going to have to do all
will you're going to have to do all sorts of Shadow work therapy unconscious
sorts of Shadow work therapy unconscious stuff to make sure that works but as
stuff to make sure that works but as soon as you have a meaningful goal all
soon as you have a meaningful goal all that behavior will line up so that's
that behavior will line up so that's basically the goal thing this is why I'm
basically the goal thing this is why I'm talking about inputs here because the
talking about inputs here because the goal is basically the primary input of
goal is basically the primary input of your behavior because if it means
your behavior because if it means something if it means enough then what
something if it means enough then what you're going to start doing is you know
you're going to start doing is you know every time that you have a decision to
every time that you have a decision to make so let's just say that we got path
make so let's just say that we got path one here and path two right so you know
one here and path two right so you know if this is like a decision for example
if this is like a decision for example now obviously this is arbitrary cuz
now obviously this is arbitrary cuz there's usually more than one path and
there's usually more than one path and let's say that you know this will this
let's say that you know this will this will this is just a dead end and you
will this is just a dead end and you know this is a dead end this is a bad
know this is a dead end this is a bad thing to do right and this is a good
thing to do right and this is a good thing to do right because what this is
thing to do right because what this is going to do is actually take you on to
going to do is actually take you on to achieve your goal when you have a
achieve your goal when you have a clearly defined goal every time you have
clearly defined goal every time you have a decision to make you can now perform
a decision to make you can now perform what we call optimization
what we call optimization which is where you're now going to ask
which is where you're now going to ask yourself okay well if I go down this
yourself okay well if I go down this path I know that I'm going to not
path I know that I'm going to not achieve my goal and because my goal
achieve my goal and because my goal means a lot to me and I love it I can't
means a lot to me and I love it I can't do this so it cuts off these bad paths
do this so it cuts off these bad paths just by having like a good goal but if
just by having like a good goal but if you do decide to do the thing that's
you do decide to do the thing that's good well then this is great because now
good well then this is great because now you're going to achieve your goal and so
you're going to achieve your goal and so this is optimization right so say for
this is optimization right so say for example you wake up in the morning and
example you wake up in the morning and you have the impulse to lay in bed and
you have the impulse to lay in bed and watch pey blinders right and so so the
watch pey blinders right and so so the the the One path is just laying bed and
the the One path is just laying bed and watch wiy blinders second path is get up
watch wiy blinders second path is get up and make a YouTube video that will grow
and make a YouTube video that will grow your YouTube channel build your audience
your YouTube channel build your audience so that you have leverage and can make
so that you have leverage and can make more money in the future right which is
more money in the future right which is basically what I'm doing now so I had
basically what I'm doing now so I had that inals this morning and I was like
that inals this morning and I was like okay well maybe we should not do the
okay well maybe we should not do the stupid thing but let's do the good thing
stupid thing but let's do the good thing because my goal is huge and I want to
because my goal is huge and I want to achieve my goal because for some uncanny
achieve my goal because for some uncanny deep dark psychological reason I have
deep dark psychological reason I have tied myself Worth to how much money I
tied myself Worth to how much money I can make I'm being honest with you right
can make I'm being honest with you right so basically that's that that's the goal
so basically that's that that's the goal thing so the other thing about goals is
thing so the other thing about goals is keeping them consistent because my point
keeping them consistent because my point here is I hoping you're starting to
here is I hoping you're starting to understand the the premise of this video
understand the the premise of this video here right is it's not about that the
here right is it's not about that the consistency is paradoxical because in
consistency is paradoxical because in order for you to achieve consistency
order for you to achieve consistency with your outputs or your behaviors
with your outputs or your behaviors right we need to achieve consistency
right we need to achieve consistency through our inputs but this inputs are
through our inputs but this inputs are kind of also behaviors as well because
kind of also behaviors as well because like eating healthy food going to bed on
like eating healthy food going to bed on time etc etc like this is all like a
time etc etc like this is all like a behavior but it's about focusing on the
behavior but it's about focusing on the input based behaviors instead of the
input based behaviors instead of the output based behaviors because if you're
output based behaviors because if you're trying to focus on like okay I want to
trying to focus on like okay I want to build the behavioral habit of reading
build the behavioral habit of reading well you're not going to be able to do
well you're not going to be able to do that if you're sleeping really bad if
that if you're sleeping really bad if you're drunk if you're eating terrible
you're drunk if you're eating terrible foods and you haven't got a good goal
foods and you haven't got a good goal what's the point in doing that you know
what's the point in doing that you know you want to sit down and read business
you want to sit down and read business biographies or you know read about the
biographies or you know read about the Roman Empire or educate yourself well if
Roman Empire or educate yourself well if you haven't got a good reason to do that
you haven't got a good reason to do that which is your goal when what's the point
which is your goal when what's the point you see what I'm saying right so it's
you see what I'm saying right so it's about being consistent with your inputs
about being consistent with your inputs and inputs are things that you can
and inputs are things that you can control right so we've been through the
control right so we've been through the goal and I'm I'm hoping I haven't given
goal and I'm I'm hoping I haven't given you too much of an exential crisis
you too much of an exential crisis here but that's usually where these
here but that's usually where these videos end up going so we've been
videos end up going so we've been through the goal we know what that is
through the goal we know what that is about and we know that the goal is
about and we know that the goal is really the main thing and if you have a
really the main thing and if you have a huge meaningful goal or a mission in
huge meaningful goal or a mission in life that your behavior is going to line
life that your behavior is going to line up and you only need to have one big
up and you only need to have one big thing for all of your behavior to filter
thing for all of your behavior to filter into it okay so that's the goal done now
into it okay so that's the goal done now the next thing is your diet your diet
the next thing is your diet your diet has a ridiculous level of impact on your
has a ridiculous level of impact on your ability to achieve your outcome so let
ability to achieve your outcome so let me explain if you consume alcohol sugar
me explain if you consume alcohol sugar dare I say caffeine if you if you're
dare I say caffeine if you if you're consuming seed oils lots of gluten lots
consuming seed oils lots of gluten lots of dairy this this this gets political
of dairy this this this gets political for some reason there's only a few
for some reason there's only a few things on this planet that people get
things on this planet that people get emotionally polarized to politics
emotionally polarized to politics religion and diet I don't know why diet
religion and diet I don't know why diet gets so like people get enraged about it
gets so like people get enraged about it I'm going to share with you what works
I'm going to share with you what works for me and it's up to you to decide
for me and it's up to you to decide whether or not you think it's right I'm
whether or not you think it's right I'm not going to tell you what you should
not going to tell you what you should and shouldn't eat I'm going to tell you
and shouldn't eat I'm going to tell you what I eat and what works for me and
what I eat and what works for me and then you can make a decision as to
then you can make a decision as to whether or not you think that you could
whether or not you think that you could do the same what you want to do is to
do the same what you want to do is to perform an Elimination Diet because your
perform an Elimination Diet because your brain is incredibly important for you to
brain is incredibly important for you to achieve your goals and it's very
achieve your goals and it's very important for you to make good decisions
important for you to make good decisions and everything like that but the problem
and everything like that but the problem is the real problem that people don't
is the real problem that people don't understand is if this is your brain here
understand is if this is your brain here right there is a single nerve in your
right there is a single nerve in your body
body right like this that connects to
right like this that connects to something
something called your gut right so this is your
called your gut right so this is your body in a simple drawing this is your
body in a simple drawing this is your gut this is your brain and this here I
gut this is your brain and this here I believe I might be wrong but I believe
believe I might be wrong but I believe this is called the vagus
this is called the vagus nerve now it might not actually be
nerve now it might not actually be called the Vagas nerve my biological
called the Vagas nerve my biological knowledge might be slightly
knowledge might be slightly so please forgive me if this is
so please forgive me if this is something else but what I can tell you
something else but what I can tell you is let's just call this nerve right
is let's just call this nerve right there is some it might be Vegas nerve
there is some it might be Vegas nerve but I'm not entirely sure but there is
but I'm not entirely sure but there is something connecting your gut to your
something connecting your gut to your brain and the quality of this connection
brain and the quality of this connection is basically the quality of your life so
is basically the quality of your life so think of this as if this here is your
think of this as if this here is your phone this here is your internet and
phone this here is your internet and this here is a cable right is an easier
this here is a cable right is an easier way to understand this is how your body
way to understand this is how your body works you have your internet connection
works you have your internet connection which is incredibly important to the
which is incredibly important to the performance of your phone because if you
performance of your phone because if you haven't got internet you can hardly do
haven't got internet you can hardly do anything on your phone you have your
anything on your phone you have your brain now obviously you need to have a
brain now obviously you need to have a good phone because if you if you've got
good phone because if you if you've got like a really terrible little noia brick
like a really terrible little noia brick you're not going to do much but between
you're not going to do much but between internet and phone there is a cable and
internet and phone there is a cable and so the cable connects the internet to
so the cable connects the internet to the phone and so the way this works in
the phone and so the way this works in your body is your gut is sort of like
your body is your gut is sort of like your internet connection right your
your internet connection right your brain is well sort of like your phone
brain is well sort of like your phone and this this nerve which I believe is
and this this nerve which I believe is called the Vagas Nerf but could be
called the Vagas Nerf but could be something else is the thing that
something else is the thing that connects the two together and the
connects the two together and the quality of this connection determines
quality of this connection determines the quality of your life how do we
the quality of your life how do we determine the quality of this connection
determine the quality of this connection well we determine the quality of the gut
well we determine the quality of the gut right your gut health has more impact on
right your gut health has more impact on your life than near enough anything else
your life than near enough anything else in your body now you can make an
in your body now you can make an argument there well if I have a heart
argument there well if I have a heart attack I'm going to die and my heart's
attack I'm going to die and my heart's more important than the gut yes okay you
more important than the gut yes okay you know fair enough if you have cancer
know fair enough if you have cancer having good gut health might not matter
having good gut health might not matter as much although there's a lot of
as much although there's a lot of arguments you may that that's true but
arguments you may that that's true but the point here is the reason we want to
the point here is the reason we want to have a good diet is not to lose weight
have a good diet is not to lose weight it's not to like be in shape or look
it's not to like be in shape or look good or have a sixpack although that is
good or have a sixpack although that is going to be a byproduct of it the real
going to be a byproduct of it the real reason we want to have a good diet is to
reason we want to have a good diet is to improve the quality of our gut health
improve the quality of our gut health because if you've ever experienced
because if you've ever experienced something called brain fog before which
something called brain fog before which I'm sure you have well that's where like
I'm sure you have well that's where like it's kind of your sluggish orgic you
it's kind of your sluggish orgic you haven't got much energy it's it's kind
haven't got much energy it's it's kind of hard to work or think or Focus or do
of hard to work or think or Focus or do anything well this is because your gut
anything well this is because your gut is just being basically attacked so if
is just being basically attacked so if you eat really bad food you're going to
you eat really bad food you're going to have a really bad gut and what that
have a really bad gut and what that means is you're going to have a bad
means is you're going to have a bad connection from your gut to your brain
connection from your gut to your brain and you're going to experience brain fog
and you're going to experience brain fog so anxiety brain fog depression in a lot
so anxiety brain fog depression in a lot of instances all of these things that
of instances all of these things that can go wrong with your brain they start
can go wrong with your brain they start in the gut and they start because you're
in the gut and they start because you're eating foods that your body is not
eating foods that your body is not supposed to eat or digest now if you're
supposed to eat or digest now if you're actually wondering what my diet looks
actually wondering what my diet looks like I can show you if you come with me
like I can show you if you come with me we're going to go through my house I'll
we're going to go through my house I'll let the event
let the event the house that I rented for one day to
the house that I rented for one day to make this video
make this video right so here we are this is actually my
right so here we are this is actually my kitchen don't know if you maybe I should
kitchen don't know if you maybe I should do a little house tour but you can see
do a little house tour but you can see this is my kitchen right so if you're
this is my kitchen right so if you're wondering what do I
wondering what do I eat it's basically just red meat right
eat it's basically just red meat right so
so really all I'm eating is steak right and
really all I'm eating is steak right and also if you see here all I'm really
also if you see here all I'm really eating is sweet potato right so that's
eating is sweet potato right so that's that and then on top of that I have this
that and then on top of that I have this cupboard here and there's alets
cupboard here and there's alets right so really like and then also I
right so really like and then also I have this Chula hot sauce here as you
have this Chula hot sauce here as you can see right so really all I eat is
can see right so really all I eat is like five things and I can explain what
like five things and I can explain what those things are in just a second my
those things are in just a second my diet consists of well it's basically
diet consists of well it's basically what you would call an Elimination Diet
what you would call an Elimination Diet right it's extremely simple it's
right it's extremely simple it's extremely straightforward and it's
extremely straightforward and it's engineered for me to have the best gut
engineered for me to have the best gut health possible right so what do I eat
health possible right so what do I eat in a day to basically achieve good brain
in a day to basically achieve good brain health right or good gut health for a
health right or good gut health for a good brain right just bring this back a
good brain right just bring this back a little bit okay so the first
little bit okay so the first one is
one is riby second one is sweet
riby second one is sweet potato the third one is
potato the third one is almonds the fourth one is
almonds the fourth one is spinach and the the fifth one is um eggs
spinach and the the fifth one is um eggs now you can also add chalula hot sauce
now you can also add chalula hot sauce here because chalula hot sauce is the
here because chalula hot sauce is the only hot sauce I found that tastes good
only hot sauce I found that tastes good and doesn't have sugar in it right so
and doesn't have sugar in it right so really I'm I'm I'm going to just say I
really I'm I'm I'm going to just say I eat five things right I only really eat
eat five things right I only really eat five and this is not a joke by the way
five and this is not a joke by the way this is not some weird like autistic
this is not some weird like autistic joke I only really eat five things now
joke I only really eat five things now don't get me wrong I will go to
don't get me wrong I will go to restaurants and I will go to dinners and
restaurants and I will go to dinners and I will every now and then relapse and
I will every now and then relapse and cheat and do silly things that I should
cheat and do silly things that I should like eat a burger or go and get a
like eat a burger or go and get a burrito from tortilla and so I'm not
burrito from tortilla and so I'm not eating this all the time all day every
eating this all the time all day every day but the majority of my meals consist
day but the majority of my meals consist of these five things and really I'm
of these five things and really I'm looking to try and Achieve anywhere
looking to try and Achieve anywhere between 3,000 to
between 3,000 to 3,500 calories per day um to be in a
3,500 calories per day um to be in a surplus depending on where I need to be
surplus depending on where I need to be sometimes it'll be slightly less but
sometimes it'll be slightly less but this is the thing so understanding this
this is the thing so understanding this is so important because when I when I
is so important because when I when I eat the same things what am I doing I'm
eat the same things what am I doing I'm being consistent right and so if I want
being consistent right and so if I want to have consistent energy levels and if
to have consistent energy levels and if I want to have consistent mood and a
I want to have consistent mood and a consistent state of mind all of that is
consistent state of mind all of that is coming from the state of my gut health
coming from the state of my gut health and so it kind of works like this I'm
and so it kind of works like this I'm going to just draw this um let's just
going to just draw this um let's just draw this here right so we start with
draw this here right so we start with the gut right and then we have the brain
the gut right and then we have the brain and then we have the body doing
and then we have the body doing something if I want to have consistent
something if I want to have consistent Behavior I need to have consistent mood
Behavior I need to have consistent mood now this could be mood or it can
now this could be mood or it can basically be mental state if I like what
basically be mental state if I like what what I need to make sure is that I'm not
what I need to make sure is that I'm not randomly waking up one day and having
randomly waking up one day and having loads of brain fog or having loads of
loads of brain fog or having loads of anxiety or having like really low energy
anxiety or having like really low energy or being all chaotic and weird right and
or being all chaotic and weird right and if I want to have consistent so I want
if I want to have consistent so I want to consistent Behavior I need consistent
to consistent Behavior I need consistent mental state and if I want to have
mental state and if I want to have consistent mental state I need to have a
consistent mental state I need to have a consistent state of gut right and if I
consistent state of gut right and if I want to have a consistent state of my
want to have a consistent state of my gut then what I need to do is make sure
gut then what I need to do is make sure I'm only eating
I'm only eating things that don't interfere with my with
things that don't interfere with my with my gut right because if you're eating
my gut right because if you're eating sugar if you're drinking alcohol if
sugar if you're drinking alcohol if you're ingesting artificial sweeteners
you're ingesting artificial sweeteners if you're eating food colorings if
if you're eating food colorings if you're eating seed oils if you're eating
you're eating seed oils if you're eating loads of like saturated fats there's a
loads of like saturated fats there's a whole argument to the fat thing I eat a
whole argument to the fat thing I eat a lot of fat right but good fats if you're
lot of fat right but good fats if you're eating lots of bad cholesterol there's
eating lots of bad cholesterol there's two types right you're going to have an
two types right you're going to have an inconsistent gut State then you're going
inconsistent gut State then you're going to have an inconsistent mood and you're
to have an inconsistent mood and you're going to have inconsistent behavior and
going to have inconsistent behavior and if you don't believe me if you think
if you don't believe me if you think this is all just a load of rubbish some
this is all just a load of rubbish some sort of scop just try it performing an
sort of scop just try it performing an Elimination Diet is probably one of the
Elimination Diet is probably one of the single best things I've ever done in my
single best things I've ever done in my life ever for my progress and success
life ever for my progress and success ever because diet is it's all about diet
ever because diet is it's all about diet you you your behavior comes from your
you you your behavior comes from your mood because I'm telling you now if if
mood because I'm telling you now if if you're trying to be like it's not you
you're trying to be like it's not you can eat really bad food and still be
can eat really bad food and still be successful it's just significantly
successful it's just significantly easier to perform actions that you know
easier to perform actions that you know you need to perform when your gut is in
you need to perform when your gut is in a good place and remember what I said
a good place and remember what I said earlier about having a goal because this
earlier about having a goal because this this comes from your goal right because
this comes from your goal right because if you're trying to eat really good food
if you're trying to eat really good food just so that you can be healthier and
just so that you can be healthier and take care of yourself probably not going
take care of yourself probably not going to happen because well if it if it was
to happen because well if it if it was going to happen you'd have already done
going to happen you'd have already done it so what's happening is you're using
it so what's happening is you're using diet as a method of self-sabotage if
diet as a method of self-sabotage if you're not eating properly right so you
you're not eating properly right so you have a goal which creates
have a goal which creates which which forces you to eat well so
which which forces you to eat well so you can achieve the goal you know or at
you can achieve the goal you know or at least you should understand that by now
least you should understand that by now which creates the gut state so you know
which creates the gut state so you know if you're like if you're trying to every
if you're like if you're trying to every day you're looking to sit down and just
day you're looking to sit down and just work for 10 hours right and you know you
work for 10 hours right and you know you want to the behavior you want is just
want to the behavior you want is just nice consistent 10-hour work dayss of
nice consistent 10-hour work dayss of you know solid pinpoint focused work
you know solid pinpoint focused work where you're just focusing on one thing
where you're just focusing on one thing and you getting it done every day and
and you getting it done every day and you're performing that behavior and
you're performing that behavior and you're making progress right if you want
you're making progress right if you want to do this every day if you're ious or
to do this every day if you're ious or stressed or if you if you're if you're
stressed or if you if you're if you're really brain foggy or you're lethargic
really brain foggy or you're lethargic or tight it's just impossible it's not
or tight it's just impossible it's not impossible it's just very very difficult
impossible it's just very very difficult to keep good behaviors consistent when
to keep good behaviors consistent when you have a bad diet because your diet
you have a bad diet because your diet affects your gut your gut affects your
affects your gut your gut affects your mood and your mood affects your behavior
mood and your mood affects your behavior remember what I said your gut is like
remember what I said your gut is like your internet connection your brain is
your internet connection your brain is like your phone and you know obviously
like your phone and you know obviously your body is your body but it's kind of
your body is your body but it's kind of like if you're trying to use your phone
like if you're trying to use your phone and watch a video like let's say that
and watch a video like let's say that you're trying to watch this YouTube
you're trying to watch this YouTube video right on your phone well if you've
video right on your phone well if you've got a really terrible internet
got a really terrible internet connection you can still watch the video
connection you can still watch the video but it's just going to be in 144p or
but it's just going to be in 144p or it's going to keep buffering so the
it's going to keep buffering so the quality of your experience trying to
quality of your experience trying to perform the behavior is so heavily
perform the behavior is so heavily influenced by the state of your gut and
influenced by the state of your gut and therefore your mood that it's just worth
therefore your mood that it's just worth fixing this I've experimented with a ton
fixing this I've experimented with a ton of D I've tried vegan I've tried pure
of D I've tried vegan I've tried pure carnivore I've tried a lot of different
carnivore I've tried a lot of different things I've done fasting I've done non
things I've done fasting I've done non fasting I've done all sorts of stuff and
fasting I've done all sorts of stuff and what I found is that just having a
what I found is that just having a balanced elimination diet where you're
balanced elimination diet where you're eating just just slightly above
eating just just slightly above maintenance is what works the best for
maintenance is what works the best for me so if I'm trying to bulk this is what
me so if I'm trying to bulk this is what I'll eat um and then if I'm not trying
I'll eat um and then if I'm not trying to bulk then I eat typically less than
to bulk then I eat typically less than this right so what I'll do is I'll
this right so what I'll do is I'll usually have about 700 g sometimes this
usually have about 700 g sometimes this will be 9 this will be 950 G um sorry
will be 9 this will be 950 G um sorry about 1,000 G like 1 kilogram it can be
about 1,000 G like 1 kilogram it can be either all depending on like where I
either all depending on like where I want my calorific Surplus to be for like
want my calorific Surplus to be for like and and I regulate my calorific Surplus
and and I regulate my calorific Surplus depending on my workload for example if
depending on my workload for example if I'm trying to record a module for my
I'm trying to record a module for my program I actually put myself into a
program I actually put myself into a calorie deficit for a small period of
calorie deficit for a small period of time because I'm willing to sacrifice my
time because I'm willing to sacrifice my gains in the gym for my business because
gains in the gym for my business because my business is more important to the
my business is more important to the achievement of my goal than my you know
achievement of my goal than my you know the how width my how wide my shoulders
the how width my how wide my shoulders are so I have the ability to regulate
are so I have the ability to regulate this diet up and down and and change the
this diet up and down and and change the variables around a little bit depending
variables around a little bit depending on like my workload because I can tell
on like my workload because I can tell you right now that if you're going to
you right now that if you're going to try and build if you're going to try and
try and build if you're going to try and do 12 12 hours a day Focus work on one
do 12 12 hours a day Focus work on one thing that's really difficult to
thing that's really difficult to comprehend and deal with if you trying
comprehend and deal with if you trying to digest north of a th000 calories in a
to digest north of a th000 calories in a surplus or even a couple hundred
surplus or even a couple hundred calories in the Surplus it makes it
calories in the Surplus it makes it significantly harder for you to do that
significantly harder for you to do that I built easy grow my program that I
I built easy grow my program that I spent N9 months on in a slight calorie
spent N9 months on in a slight calorie deficit and I lost a lot of weight doing
deficit and I lost a lot of weight doing so but you know we focus better when
so but you know we focus better when we're in a deficit you know this is
we're in a deficit you know this is typically if maybe if I'm trying to
typically if maybe if I'm trying to maintain or you know maybe being a
maintain or you know maybe being a slight Surplus so I'll actually just
slight Surplus so I'll actually just give you some ranges here because it
give you some ranges here because it makes more sense right so 700 g to 1 kg
makes more sense right so 700 g to 1 kg of ribey and then anywhere between 400 G
of ribey and then anywhere between 400 G to once again 1 kg of sweet potato now I
to once again 1 kg of sweet potato now I also have this with salt and olive oil
also have this with salt and olive oil and this is also with salt but no oil
and this is also with salt but no oil and then once again depending on what
and then once again depending on what whether I'm bulking or not 100 G to 200
whether I'm bulking or not 100 G to 200 g of almonds and these are just like raw
g of almonds and these are just like raw almonds no additives nothing special
almonds no additives nothing special then usually it's just like times one
then usually it's just like times one pet of spinach
pet of spinach I don't actually know how much like I
I don't actually know how much like I eat in grams and then it's going to be
eat in grams and then it's going to be anywhere between 3 to six eggs and these
anywhere between 3 to six eggs and these are like large eggs
are like large eggs right if you can see that let put it
right if you can see that let put it here 3 to 6
here 3 to 6 eggs now yes I go to restaurants every
eggs now yes I go to restaurants every now and then I'll order out but for the
now and then I'll order out but for the most part this is what I'm eating right
most part this is what I'm eating right and what I always notice is if I order
and what I always notice is if I order out or go to restaurants and eat loads
out or go to restaurants and eat loads of crap or eat sugar or eat snacks like
of crap or eat sugar or eat snacks like I always feel really bad the next day
I always feel really bad the next day and then I find it harder to work and
and then I find it harder to work and and do the behaviors I want to do right
and do the behaviors I want to do right so this is basically what I eat this can
so this is basically what I eat this can range between 2,500 to 4,000 calories
range between 2,500 to 4,000 calories depending on whether or not I want to
depending on whether or not I want to put myself in a deficit or a surplus I
put myself in a deficit or a surplus I never marry myself specifically to a
never marry myself specifically to a bulk or a cut over a long period of time
bulk or a cut over a long period of time because like my work is always going to
because like my work is always going to come first so if I'm like I said trying
come first so if I'm like I said trying to perform if I've got to spend an
to perform if I've got to spend an entire week fixing spreadsh sheets and
entire week fixing spreadsh sheets and like hiring people and making very very
like hiring people and making very very important decisions for the company I
important decisions for the company I won't put myself in too much of a
won't put myself in too much of a surplus or I won't put myself in a
surplus or I won't put myself in a surplus at all because if I try and do
surplus at all because if I try and do that then what happens is a lot of your
that then what happens is a lot of your energy is going towards your gut trying
energy is going towards your gut trying to digest this food instead of going
to digest this food instead of going towards the business right so that's
towards the business right so that's what I eat and just try it if you can't
what I eat and just try it if you can't afford ribey then just do like minc beef
afford ribey then just do like minc beef or something but if you're wondering
or something but if you're wondering what that costs me it probably costs me
what that costs me it probably costs me probably about
probably about £1,200 per month maybe more than that
£1,200 per month maybe more than that actually it's going to cost me probably
actually it's going to cost me probably about $1,500 a month to eat right and I
about $1,500 a month to eat right and I know that sounds just absolutely insane
know that sounds just absolutely insane but the steaks are quite expensive but
but the steaks are quite expensive but the if you're wondering what company I
the if you're wondering what company I use um it's called Prime Gourmet or Carn
use um it's called Prime Gourmet or Carn store I'm in Dubai so they deliver
store I'm in Dubai so they deliver they're from the steaks I eat are from a
they're from the steaks I eat are from a farm called silver silver Fern farms in
farm called silver silver Fern farms in New Zealand it's free range organic
New Zealand it's free range organic grass-fed basically the best beef on the
grass-fed basically the best beef on the planet that you can get no antibiotics
planet that you can get no antibiotics no crap just pure good steak and it
no crap just pure good steak and it makes me feel incredible right and it
makes me feel incredible right and it costs a pretty penny it costs like 1,00
costs a pretty penny it costs like 1,00 bucks a month which is most people's
bucks a month which is most people's like double most people's rent right but
like double most people's rent right but to me my performance as an entrepreneur
to me my performance as an entrepreneur is worth so much more than 1,500 a month
is worth so much more than 1,500 a month so if I'm eating like great food and
so if I'm eating like great food and Performing really well this is an
Performing really well this is an incredible investment you know the
incredible investment you know the biggest Roi you can ever make on an
biggest Roi you can ever make on an investment is going to be in your body
investment is going to be in your body and if you're investing money into your
and if you're investing money into your health and your body then boy oh boy
health and your body then boy oh boy like this thing is going to change your
like this thing is going to change your life right so if I I could probably cut
life right so if I I could probably cut this back and spend like 600 bucks a
this back and spend like 600 bucks a month but then my performance would
month but then my performance would decrease which means I'm going to make
decrease which means I'm going to make less money so you know you have to start
less money so you know you have to start looking at your health as an investment
looking at your health as an investment because failure to do so is going to be
because failure to do so is going to be impossible for you to be successful
impossible for you to be successful right so where were we and I know that
right so where were we and I know that horos says never skip dessert but he's a
horos says never skip dessert but he's a freaking nature and I'm not necessarily
freaking nature and I'm not necessarily trying to disagree with him I'm just
trying to disagree with him I'm just telling you what's worth for me okay so
telling you what's worth for me okay so number three is water right so what
number three is water right so what you're going to what you want to try and
you're going to what you want to try and do here is drink a ton of water right so
do here is drink a ton of water right so the best water you can find drink it if
the best water you can find drink it if if you're not in a position right now
if you're not in a position right now where you're making a ton of money then
where you're making a ton of money then you don't need to worry too much about
you don't need to worry too much about buying the best steaks and buying the
buying the best steaks and buying the best water but once again I drink these
best water but once again I drink these Avan bottles you buy because you can't
Avan bottles you buy because you can't drink the T water and I don't want to be
drink the T water and I don't want to be ingesting microplastics so I just drink
ingesting microplastics so I just drink this stuff which has the best mineral
this stuff which has the best mineral content as far as I've been able to find
content as far as I've been able to find at least stuff that I can order readily
at least stuff that I can order readily available in Dubai and so like this is
available in Dubai and so like this is expensive right I think I probably spend
expensive right I think I probably spend once again about $1,500 a month on water
once again about $1,500 a month on water because you know I buy them in glass
because you know I buy them in glass bottles and we get them ordered and it's
bottles and we get them ordered and it's not cheap but it comes back to the fact
not cheap but it comes back to the fact that if I'm going to be ingesting 6 L of
that if I'm going to be ingesting 6 L of a liquid every day I want to be
a liquid every day I want to be ingesting the best quality liquid
ingesting the best quality liquid possible right so once again it sounds
possible right so once again it sounds mad to spend that much money but like I
mad to spend that much money but like I sure I could just get you know
sure I could just get you know desalinated sea water you know with low
desalinated sea water you know with low mineral content in a big plastic bottle
mineral content in a big plastic bottle but I'm then going to be getting less
but I'm then going to be getting less minerals and vitamins and I'm also going
minerals and vitamins and I'm also going to be digesting Plastics and sure I'm
to be digesting Plastics and sure I'm going to still be able to build a
going to still be able to build a business drinking that water but the
business drinking that water but the point I'm trying to make is it's all
point I'm trying to make is it's all about quality of input there's a
about quality of input there's a documentary called Chef's Table right if
documentary called Chef's Table right if you watch this what you'll find is it's
you watch this what you'll find is it's all about the ingredients when I watched
all about the ingredients when I watched um chef's table and I actually got this
um chef's table and I actually got this from my mentor Sam you know um shout out
from my mentor Sam you know um shout out to Sam ens for those of you that are
to Sam ens for those of you that are familiar with him he was telling me
familiar with him he was telling me about this like when I watch Chef's
about this like when I watch Chef's Table I was expecting the quality of the
Table I was expecting the quality of the food to be down to like the way they cut
food to be down to like the way they cut the knife or the what chopping board
the knife or the what chopping board they use or you know like exactly like
they use or you know like exactly like how much of something they put in which
how much of something they put in which is which is important but what I found
is which is important but what I found is that most of Chef's Table is and most
is that most of Chef's Table is and most chefs in the world that make the best
chefs in the world that make the best food in the world what they usually do
food in the world what they usually do is they just focus on finding the best
is they just focus on finding the best ingredients and they focus and what's an
ingredients and they focus and what's an ingredient it's an input right so if you
ingredient it's an input right so if you want to make a really good lasagna like
want to make a really good lasagna like it's not about the way you you cut the
it's not about the way you you cut the cette or do you even put kette in
cette or do you even put kette in lasagna FR in I don't know but you get
lasagna FR in I don't know but you get the point it's not about the way you cut
the point it's not about the way you cut something or like the bowl you boil it
something or like the bowl you boil it in or whatever it's about how good the
in or whatever it's about how good the ingredients are in the first place right
ingredients are in the first place right and so what I'm trying to do in my life
and so what I'm trying to do in my life is look where I I can to find places to
is look where I I can to find places to put the best ingredients now I'm in a
put the best ingredients now I'm in a position where I'm nearly making a
position where I'm nearly making a million dollars a month so I'm able to
million dollars a month so I'm able to buy stupidly expensive water and
buy stupidly expensive water and stupidly expensive steaks when I started
stupidly expensive steaks when I started I didn't have this it's not imperative
I didn't have this it's not imperative I'm just telling you what will help you
I'm just telling you what will help you optimize your health and behavior but
optimize your health and behavior but really what you're looking to do with
really what you're looking to do with your water intake I it is kind of sounds
your water intake I it is kind of sounds dumb like how do you make more money and
dumb like how do you make more money and how do you be consistent oh yeah just
how do you be consistent oh yeah just drink water well D obviously but you're
drink water well D obviously but you're looking to take anywhere between 4 to 6
looking to take anywhere between 4 to 6 L of water per day now I actually
L of water per day now I actually probably drink too much
probably drink too much sometimes I'll drink north of 8 L per
sometimes I'll drink north of 8 L per day although that hasn't been as much
day although that hasn't been as much recently but I can't tell you how much
recently but I can't tell you how much of an impact this is going to have on
of an impact this is going to have on your business and your life because if
your business and your life because if you're not if if your body's not got
you're not if if your body's not got enough water it's not going to be able
enough water it's not going to be able to perform functions properly and you
to perform functions properly and you know it's not going to be able to
know it's not going to be able to metabolize the calories you give it and
metabolize the calories you give it and then you're going to have all sorts of
then you're going to have all sorts of problems right so water is a big one
problems right so water is a big one very important one next one is going to
very important one next one is going to be sleep this is very simple what you
be sleep this is very simple what you want to do is you want to establish a
want to do is you want to establish a consistent circadian rhythm right where
consistent circadian rhythm right where you're going to bed at the same time and
you're going to bed at the same time and waking up at the same time every day you
waking up at the same time every day you might want to get blue light blockers
might want to get blue light blockers but I wouldn't concern yourself too much
but I wouldn't concern yourself too much with trying to optimize your sleep just
with trying to optimize your sleep just get an aura ring I've got one of these
get an aura ring I've got one of these here they're about $350 so once again
here they're about $350 so once again not cheap if you're just starting so
not cheap if you're just starting so maybe you want to hold off until you've
maybe you want to hold off until you've made some money but you want to go to
made some money but you want to go to bed and wake up at the same time every
bed and wake up at the same time every day because your circadian rhythm
day because your circadian rhythm basically determines your hormones right
basically determines your hormones right and so you know in your body you know if
and so you know in your body you know if if I just draw you here right but let's
if I just draw you here right but let's just say this is you in your body you've
just say this is you in your body you've got hormones right and you've got all
got hormones right and you've got all sorts of different hormones you've got
sorts of different hormones you've got melatonin you've got cortisol you've got
melatonin you've got cortisol you've got all of these different things right and
all of these different things right and your circadian rhythm which is basically
your circadian rhythm which is basically the time you go to bed and the time you
the time you go to bed and the time you wake up will determine like your hormone
wake up will determine like your hormone clock essentially so if you if your body
clock essentially so if you if your body knows to wake up at 7:00 a.m. every
knows to wake up at 7:00 a.m. every morning then what it's going to do is
morning then what it's going to do is it's going to reduce melatonin and Spike
it's going to reduce melatonin and Spike cortisol around that time and if it
cortisol around that time and if it knows you're going to go to bed at 11:00
knows you're going to go to bed at 11:00 p.m. then it's going to start to
p.m. then it's going to start to increase melatonin and decrease cortisol
increase melatonin and decrease cortisol at that time there's other hormones
at that time there's other hormones involved in this like grin that that
involved in this like grin that that basically determines the saturation of
basically determines the saturation of your hunger there's there's hormones
your hunger there's there's hormones that determine whe When you should drink
that determine whe When you should drink water when you should urinate when you
water when you should urinate when you should defecate all of these biological
should defecate all of these biological imperatives your body basically has a
imperatives your body basically has a clock right and we have 12:00 3:00 6:00
clock right and we have 12:00 3:00 6:00 9:00 and all of the times in between and
9:00 and all of the times in between and your body will basically like work
your body will basically like work around the clock to produce different
around the clock to produce different hormones for different actions and
hormones for different actions and activities this comes this is an right
activities this comes this is an right your sleep is an input because your body
your sleep is an input because your body is a system and the clock is a process
is a system and the clock is a process right and so if you're waking up and
right and so if you're waking up and going to bed at random times and giving
going to bed at random times and giving your body all this chaos then your
your body all this chaos then your hormones are going to regulate at
hormones are going to regulate at different times and because of that it's
different times and because of that it's very hard to work against these things
very hard to work against these things if you don't believe me just try and do
if you don't believe me just try and do a full day full day's work when you
a full day full day's work when you usually go to bed right or you know try
usually go to bed right or you know try and just do an all nit and and and do
and just do an all nit and and and do some good behaviors it's very difficult
some good behaviors it's very difficult to do that so you want to basically give
to do that so you want to basically give your body a predictable consistent clock
your body a predictable consistent clock to work around and what that means is
to work around and what that means is your behaviors and your work ethic and
your behaviors and your work ethic and everything is going to line up with the
everything is going to line up with the hormone imbalances that you've created
hormone imbalances that you've created and so you can have consistency and
and so you can have consistency and that's basically called your circadian
that's basically called your circadian rhythm and it's really important you
rhythm and it's really important you create this and you maintain it because
create this and you maintain it because if you try and work against these
if you try and work against these hormones it's just very difficult to do
hormones it's just very difficult to do okay and there's lots of hormones
okay and there's lots of hormones involved I'm not going to get too far
involved I'm not going to get too far into it because this video is already
into it because this video is already long enough and I know how much it is to
long enough and I know how much it is to ask of someone on a YouTube video to sit
ask of someone on a YouTube video to sit and watch a video for a couple of hours
and watch a video for a couple of hours because well that seems to be impossible
because well that seems to be impossible these days but that's sleep the next one
these days but that's sleep the next one is basically your environment right your
is basically your environment right your environment has a ridiculous impact on
environment has a ridiculous impact on your behavior and what I mean by this is
your behavior and what I mean by this is things that you are exposed to like you
things that you are exposed to like you know an immediate stimulus in your
know an immediate stimulus in your environment um has a very large impact
environment um has a very large impact on how you behave um primary example um
on how you behave um primary example um I stupidly recently bought an Xbox
I stupidly recently bought an Xbox started playing it and then I literally
started playing it and then I literally got rid of it like I I had Modern
got rid of it like I I had Modern Warfare 3 but I'm good at quick scoping
Warfare 3 but I'm good at quick scoping right so I always used to quick scope so
right so I always used to quick scope so I was like oh I want to play this game
I was like oh I want to play this game stupidly bought it bought the game
stupidly bought it bought the game started leveling all the snipers slide
started leveling all the snipers slide canceling on waistline and toone and all
canceling on waistline and toone and all like just just popping heads destroying
like just just popping heads destroying people it was great fun right but then I
people it was great fun right but then I realized like well this is just stupid
realized like well this is just stupid isn't it because now I'm literally
isn't it because now I'm literally sacrificing everything just to get some
sacrificing everything just to get some dopamine from the old hit marker what
dopamine from the old hit marker what the hell what's the point of that right
the hell what's the point of that right so I had to remove the Xbox from my
so I had to remove the Xbox from my environment so what I did is I took the
environment so what I did is I took the disc I got a fork and I scratched the
disc I got a fork and I scratched the back of the disc and folded it and put
back of the disc and folded it and put it in the bin so I couldn't play with
it in the bin so I couldn't play with the thing anymore and then I got my Xbox
the thing anymore and then I got my Xbox unplugged it and threw it in my swimming
unplugged it and threw it in my swimming pool and then put it in the bin right
pool and then put it in the bin right like this is not even a joke or a lie I
like this is not even a joke or a lie I actually did that because I don't want
actually did that because I don't want that thing in my environment because if
that thing in my environment because if the Xbox is in my environment I'm going
the Xbox is in my environment I'm going to be tempted to play it just by having
to be tempted to play it just by having it there so like I'll go to extreme
it there so like I'll go to extreme length to remove things from my
length to remove things from my environment that are conducive or give
environment that are conducive or give Ascent to or make it easier for Behavior
Ascent to or make it easier for Behavior to manifest that is not going to
to manifest that is not going to contribute towards my goal because this
contribute towards my goal because this thing will get you if you are trying to
thing will get you if you are trying to quit alcohol but you have a bottle of
quit alcohol but you have a bottle of vodka in the cupboard uh-uh get rid of
vodka in the cupboard uh-uh get rid of it right it's kind of like if you want
it right it's kind of like if you want to eat healthy just don't buy unhealthy
to eat healthy just don't buy unhealthy food you know and if you want to if you
food you know and if you want to if you want to not buy unhealthy food don't go
want to not buy unhealthy food don't go to the shop right so this is another
to the shop right so this is another thing that I do because this this sounds
thing that I do because this this sounds extreme but I actually do these things
extreme but I actually do these things right I want to maintain consistency in
right I want to maintain consistency in my diet as you know I want to eat those
my diet as you know I want to eat those five things as much as I can to avoid
five things as much as I can to avoid doing things so I will delete deliver
doing things so I will delete deliver room or I've deleted Liu Uber Eats insta
room or I've deleted Liu Uber Eats insta shop tbat although I use these those for
shop tbat although I use these those for for the water and the food but I've
for the water and the food but I've deleted food delivery apps like I've
deleted food delivery apps like I've actually deleted my account so I cannot
actually deleted my account so I cannot log into them even if I download them
log into them even if I download them stupidly I've got methods of protection
stupidly I've got methods of protection from these things but on top of that I
from these things but on top of that I order all of my food from an app so I
order all of my food from an app so I can't buy stupid food so I'm not going
can't buy stupid food so I'm not going to a supermarket because if you go to a
to a supermarket because if you go to a supermarket you're entering an
supermarket you're entering an environment that is geared towards
environment that is geared towards getting you to buy as much crap as
getting you to buy as much crap as possible it's the same thing why I won't
possible it's the same thing why I won't log into Facebook so you know if for
log into Facebook so you know if for example I show you this like cuz your
example I show you this like cuz your environment exists physically and
environment exists physically and digitally but if I go onto my laptop
digitally but if I go onto my laptop here so you can see the immediate
here so you can see the immediate environment here is basically like
environment here is basically like there's nothing here right and then if I
there's nothing here right and then if I go to something let's go to Google
go to something let's go to Google Chrome this is the spreadsheet I showed
Chrome this is the spreadsheet I showed you earlier right if I go to
you earlier right if I go to LinkedIn right you can see I'm not
LinkedIn right you can see I'm not signed in right same thing if I try to
signed in right same thing if I try to for whatever reason go to Instagram I'm
for whatever reason go to Instagram I'm not signed in same thing even if I try
not signed in same thing even if I try go to school right I'm I'm once again
go to school right I'm I'm once again I'm not signed in so I don't know why I
I'm not signed in so I don't know why I was logged into Facebook by some you
was logged into Facebook by some you know some blasphemy I was but you kind
know some blasphemy I was but you kind of get the point right the same same
of get the point right the same same example here if I try and go to YouTube
example here if I try and go to YouTube basically it just goes to my
basically it just goes to my subscriptions which is literally just a
subscriptions which is literally just a Lex Freedman podcast so even if I try
Lex Freedman podcast so even if I try and go to the YouTube
and go to the YouTube homepage there's nothing there right and
homepage there's nothing there right and that's a tool called undistracted that
that's a tool called undistracted that you can download it's a tool that you
you can download it's a tool that you can use on Google Chrome so
can use on Google Chrome so with the um embarrassing exception of me
with the um embarrassing exception of me saying I was logged out Facebook I'm not
saying I was logged out Facebook I'm not I try to do everything I can to make my
I try to do everything I can to make my environment conducive to work and
environment conducive to work and unconducive to bad behavior like if you
unconducive to bad behavior like if you look in my fridge you're not going to
look in my fridge you're not going to find any bad foods if you look in my
find any bad foods if you look in my cupboards there's no bad foods I'm
cupboards there's no bad foods I'm trying as best as I can like even if you
trying as best as I can like even if you look at my office which I can just show
look at my office which I can just show you quickly you can see all I really
you quickly you can see all I really have is some plants here right and I've
have is some plants here right and I've got my desk here which is a standing
got my desk here which is a standing desk I've got like a little couch thing
desk I've got like a little couch thing there and that's basically it like if
there and that's basically it like if I'm trying to work you'll see here my
I'm trying to work you'll see here my phone is in my drawer and it's turned
phone is in my drawer and it's turned off so I can't even go on it right now
off so I can't even go on it right now I'm actually recording this video on my
I'm actually recording this video on my other phone but you kind of get the
other phone but you kind of get the point right like everywhere I can I've
point right like everywhere I can I've got my um daily planners here on my desk
got my um daily planners here on my desk well they're not on my desk they're on
well they're not on my desk they're on my like stand so every day I've got
my like stand so every day I've got something that I can use to log and plan
something that I can use to log and plan my days right and that's in my
my days right and that's in my environment it's immediate it's I can
environment it's immediate it's I can just pick it up and use it so you want
just pick it up and use it so you want to like basically do an audit of your
to like basically do an audit of your environment and look at everything in
environment and look at everything in your immediate surroundings just bring
your immediate surroundings just bring this in here you want to look at
this in here you want to look at everything in your immediate
everything in your immediate surroundings and remove things that do
surroundings and remove things that do not contribute towards your goal and
not contribute towards your goal and introduce things that do contribute
introduce things that do contribute towards your goal right for example I've
towards your goal right for example I've got books laying around everywhere that
got books laying around everywhere that if I read will help me with my goal I
if I read will help me with my goal I don't have cigarettes lying around I
don't have cigarettes lying around I don't have alcohol in the house I don't
don't have alcohol in the house I don't really have anything but is going to
really have anything but is going to lead to a bad environment and create
lead to a bad environment and create destruction in my life right so that's a
destruction in my life right so that's a pretty big important one because you
pretty big important one because you know your body is a system all systems
know your body is a system all systems operate in an environment and the
operate in an environment and the environment will have more of an impact
environment will have more of an impact on the process's ability to produce the
on the process's ability to produce the outputs and properly synthesize the
outputs and properly synthesize the inputs than near enough anything else in
inputs than near enough anything else in the world so the last thing that you
the world so the last thing that you need to watch out for is people bo boy
need to watch out for is people bo boy is this a big one people God this is
is this a big one people God this is huge right so the people that you hang
huge right so the people that you hang around this is this is kind of this is
around this is this is kind of this is like a facet of your environment because
like a facet of your environment because the people that you're around and you
the people that you're around and you see like they're part of your
see like they're part of your environment technically by extension but
environment technically by extension but they're so important that you know they
they're so important that you know they they're going to have a category of
they're going to have a category of their own like the people that you hang
their own like the people that you hang around are so important to your goal
around are so important to your goal right if you're hanging around people
right if you're hanging around people like that are working towards a similar
like that are working towards a similar goal or have a similar work ethic or
goal or have a similar work ethic or have traits or characteristics or you
have traits or characteristics or you know things that like you want then
know things that like you want then you're going to start having those
you're going to start having those things but if you're hanging around
things but if you're hanging around people that are bad and unsuccessful and
people that are bad and unsuccessful and overweight or undisciplined or lazy or
overweight or undisciplined or lazy or Stoners or alcoholics well you're
Stoners or alcoholics well you're probably going to turn into one of those
probably going to turn into one of those right and there's a quote from epic
right and there's a quote from epic tetus in his book discourses that says
tetus in his book discourses that says if you put an extinguished piece of coal
if you put an extinguished piece of coal next to a live one then one of two
next to a live one then one of two things will happen either the live coal
things will happen either the live coal will become extinguished as a result of
will become extinguished as a result of the extinguished piece of coal like
the extinguished piece of coal like being unlit right or the extinguished
being unlit right or the extinguished piece of card will be lit but it's more
piece of card will be lit but it's more common for the coal that is lit to
common for the coal that is lit to become extinguished because it's much
become extinguished because it's much harder to transfer energy in a positive
harder to transfer energy in a positive direction than it is in a negative
direction than it is in a negative Direction around the wrong people right
Direction around the wrong people right the people that you expose yourself to
the people that you expose yourself to are just so important in your life now
are just so important in your life now I'm not telling you to who you should
I'm not telling you to who you should and shouldn't get rid of like you might
and shouldn't get rid of like you might think that certain people in your family
think that certain people in your family don't have particular traits that you
don't have particular traits that you want to associate with but they're your
want to associate with but they're your family and you kind of stuck with them
family and you kind of stuck with them and you know that's kind of your
and you know that's kind of your responsibility so it's up to you but the
responsibility so it's up to you but the people that you are friends with like I
people that you are friends with like I don't have a huge amount of friends to
don't have a huge amount of friends to be completely honest and trans with you
be completely honest and trans with you I can probably count my closest friends
I can probably count my closest friends on one hand you know those people being
on one hand you know those people being Bo my business partner will close friend
Bo my business partner will close friend of mine Vince close friend of mine Jack
of mine Vince close friend of mine Jack and there's a couple other people and if
and there's a couple other people and if you know if you for those of you who are
you know if you for those of you who are friends with me like you know who you
friends with me like you know who you are right but really like there's not a
are right but really like there's not a huge amount of people that I'm Mi with
huge amount of people that I'm Mi with and most of them they all work with me
and most of them they all work with me right so I've integrated them into my
right so I've integrated them into my life to the point like I like them so
life to the point like I like them so much that I'm like hey here's an
much that I'm like hey here's an important role in my company can you do
important role in my company can you do it right A lot of people say hiring
it right A lot of people say hiring friends is a bad thing but it seems to
friends is a bad thing but it seems to work out for me so far you know another
work out for me so far you know another one is my sister my brother like they're
one is my sister my brother like they're like my best friends as well and they've
like my best friends as well and they've got traits and characteristics that I
got traits and characteristics that I love and I love them and there's a ton
love and I love them and there's a ton of people in my life that I've got rid
of people in my life that I've got rid of and had to cut off and not because
of and had to cut off and not because I'm better than them or because like I
I'm better than them or because like I think that I am in any way shape or form
think that I am in any way shape or form Superior to them intellectually morally
Superior to them intellectually morally whatever it's just because like they are
whatever it's just because like they are on this planet for different reasons to
on this planet for different reasons to me and if I hang around with them then
me and if I hang around with them then I'm going to do the bad thing like you
I'm going to do the bad thing like you know if I hire someone who's weak willed
know if I hire someone who's weak willed then the entire team's going to become
then the entire team's going to become weak world like it really is true that a
weak world like it really is true that a bad apple a bad apple spills the whole
bad apple a bad apple spills the whole bunch you need to be really careful of
bunch you need to be really careful of this and really really careful you need
this and really really careful you need to police who you let into your life who
to police who you let into your life who you let into your friends list you know
you let into your friends list you know and I'm not telling you that you should
and I'm not telling you that you should get rid of people but I think if you're
get rid of people but I think if you're being honest with yourself it should
being honest with yourself it should become clear because it all comes back
become clear because it all comes back to once again this bad boy up here the
to once again this bad boy up here the goal right the goal is the the
goal right the goal is the the consistency of this thing is important
consistency of this thing is important like you know pick one thing and just
like you know pick one thing and just work on it but you need to ask yourself
work on it but you need to ask yourself is the are the people that I'm around
is the are the people that I'm around going to help me achieve my goal so the
going to help me achieve my goal so the people that you spend your time around
people that you spend your time around and the people that you involve yourself
and the people that you involve yourself with you know the whole cliche of you
with you know the whole cliche of you become the five people you hang out it's
become the five people you hang out it's true it's a cliche for a reason and the
true it's a cliche for a reason and the person that you're going to hang spend
person that you're going to hang spend the most time with is your partner so
the most time with is your partner so what's important you do and this is this
what's important you do and this is this is kind of how I've decided to do it is
is kind of how I've decided to do it is build your value as a person before
build your value as a person before going to pick your life partner because
going to pick your life partner because you know as a man you know when you have
you know as a man you know when you have value and I'm not denoting personal
value and I'm not denoting personal value based on wealth and status and
value based on wealth and status and stuff but my point is that as a man when
stuff but my point is that as a man when you have Financial abundance and you'll
you have Financial abundance and you'll mature and you're emotionally stable
mature and you're emotionally stable you're healthy you're you know clean in
you're healthy you're you know clean in terms of all of this stuff like you you
terms of all of this stuff like you you you have more value in the dating Market
you have more value in the dating Market more people will become attracted to you
more people will become attracted to you because of the security you can provide
because of the security you can provide the emotional stability and there's a
the emotional stability and there's a whole bunch of other things like
whole bunch of other things like physicality spirituality mentality etc
physicality spirituality mentality etc etc but when you've built yourself then
etc but when you've built yourself then you kind of get to sort of pick and you
you kind of get to sort of pick and you get not not that it's like a picking you
get not not that it's like a picking you get the point right it's kind of like if
get the point right it's kind of like if you're a woman you want to attract like
you're a woman you want to attract like a good honest hardworking man it helps
a good honest hardworking man it helps to be a good honest hardworking woman
to be a good honest hardworking woman you know so you want to become someone
you know so you want to become someone so that you can attract a m mad of
so that you can attract a m mad of people and then you've got the option to
people and then you've got the option to sort of pick and choose who you think
sort of pick and choose who you think would be the best fit for you based on
would be the best fit for you based on your criteria and what you think would
your criteria and what you think would make you and the other person happy
make you and the other person happy right and so this is what I've done with
right and so this is what I've done with my people and the people that I spend
my people and the people that I spend with in my life and so I'm very careful
with in my life and so I'm very careful with who I let in I'm very careful with
with who I let in I'm very careful with who I give my number to I'm very careful
who I give my number to I'm very careful with who I date who I see who I
with who I date who I see who I associate with because I know that
associate with because I know that whoever I pick is going to basically rub
whoever I pick is going to basically rub off on me and if I'm not careful like
off on me and if I'm not careful like I'm going to I'm going to basically
I'm going to I'm going to basically develop their behaviors and that means I
develop their behaviors and that means I want to basically be around people that
want to basically be around people that have good behaviors and that have a good
have good behaviors and that have a good mindset a good Paradigm a good belief
mindset a good Paradigm a good belief system or at least one that's conducive
system or at least one that's conducive to making me happy and helping me
to making me happy and helping me achieve my goal I want to just caveat
achieve my goal I want to just caveat this as well by saying that like you
this as well by saying that like you don't want to just live your life purely
don't want to just live your life purely just to achieve your goal now that's
just to achieve your goal now that's kind of what I'm doing but the point I'm
kind of what I'm doing but the point I'm trying to make here is you don't there's
trying to make here is you don't there's there's more to this than simply just
there's more to this than simply just selecting a goal and being like okay
selecting a goal and being like okay well if if someone can't help me achieve
well if if someone can't help me achieve this goal I'm not going to marry them or
this goal I'm not going to marry them or I'm not going to eat a pizza because
I'm not going to eat a pizza because it's not going to help me achieve my
it's not going to help me achieve my goal you don't want to become too
goal you don't want to become too extreme with this stuff you know you
extreme with this stuff you know you still want to have the you know the
still want to have the you know the natural human tendency to fall in love
natural human tendency to fall in love and make mistakes and stay up late and
and make mistakes and stay up late and you know drink alcohol and have fun
you know drink alcohol and have fun right and you don't want to just look at
right and you don't want to just look at your goal and be like I need a partner
your goal and be like I need a partner that helps me achieve this cuz that's
that helps me achieve this cuz that's psychotic we are emotional beings we are
psychotic we are emotional beings we are humans we are Spirit Animals by Nature
humans we are Spirit Animals by Nature we're visceral right and so you want to
we're visceral right and so you want to be careful by taking this stuff to an
be careful by taking this stuff to an extreme so it might be tempting to look
extreme so it might be tempting to look at this and think well Charlie's a
at this and think well Charlie's a psychopath because he's picking his wife
psychopath because he's picking his wife based on his goal no no no that's not
based on his goal no no no that's not how that should work right that's not
how that should work right that's not how that should work CU you're still a
how that should work CU you're still a human and work is just one component and
human and work is just one component and facet of your life for me it's a very
facet of your life for me it's a very big one which is why I take this stuff
big one which is why I take this stuff to such an extreme but if you want
to such an extreme but if you want extreme results you have to go to
extreme results you have to go to Extreme Measures but not too far not too
Extreme Measures but not too far not too far because you still want to keep some
far because you still want to keep some chaos and some integrity
chaos and some integrity and you know be able to fall in love and
and you know be able to fall in love and you know spend time with people that you
you know spend time with people that you love regardless of whether or not they
love regardless of whether or not they might help you achieve your goal because
might help you achieve your goal because like there's going to be people in your
like there's going to be people in your life that you enjoy and that you find
life that you enjoy and that you find fun and you want to hang around with but
fun and you want to hang around with but might not necessarily be perfectly
might not necessarily be perfectly conducive to you achieving your goal but
conducive to you achieving your goal but that's fine you know as long as they're
that's fine you know as long as they're not like going to completely destroy you
not like going to completely destroy you it's absolutely fine so just don't take
it's absolutely fine so just don't take this to an extreme because I do not take
this to an extreme because I do not take this to an extreme right it might sound
this to an extreme right it might sound like I do but the point I'm trying to
like I do but the point I'm trying to make is just don't be a psychopath right
make is just don't be a psychopath right because it's easy to do that if you're
because it's easy to do that if you're not careful if you if you take it too
not careful if you if you take it too much of an extreme and you disregard all
much of an extreme and you disregard all human con connection and contact and
human con connection and contact and this goes to this then then there's no
this goes to this then then there's no reason to live cuz you can have your
reason to live cuz you can have your goal but if you haven't got a supporting
goal but if you haven't got a supporting family a loving wife or husband great
family a loving wife or husband great kids great grandkids good health Etc it
kids great grandkids good health Etc it was all for nothing right so this is one
was all for nothing right so this is one component of a happy life don't take it
component of a happy life don't take it to too much of an extreme or you'll be
to too much of an extreme or you'll be in some trouble so that's basically how
in some trouble so that's basically how to achieve
to achieve consistency if you are a coach or
consistency if you are a coach or consultant or an agency owner and you
consultant or an agency owner and you need help getting more clients there's a
need help getting more clients there's a link in the description you can click
link in the description you can click it's a video of me trying to sell you
it's a video of me trying to sell you something for transparency we help
something for transparency we help people get more clients in the agency
people get more clients in the agency space coaching Consulting space I don't
space coaching Consulting space I don't care if you click the link or not um the
care if you click the link or not um the truth is is that I just want to make
truth is is that I just want to make these videos to you know fulfill your
these videos to you know fulfill your life and help you live a happy life by
life and help you live a happy life by teaching you things that people taught
teaching you things that people taught me that made me successful and happy but
me that made me successful and happy but even in the process I can book some
even in the process I can book some appointments I ain't going to say no
appointments I ain't going to say no have a wonderful day and I'll see you in
have a wonderful day and I'll see you in the next one subscribe
hey everyone it's Charlie Morgan here and in this video I'm going to show you
and in this video I'm going to show you how to be right I'm going to walk you
how to be right I'm going to walk you through
through a method of thinking that you can
a method of thinking that you can Implement to make better decisions have
Implement to make better decisions have more objectivity be more rational and
more objectivity be more rational and basically solve problems okay
basically solve problems okay when you learn to think in this way that
when you learn to think in this way that I'm going to teach you you will be able
I'm going to teach you you will be able to basically understand everything in
to basically understand everything in its purest form at least as pure as you
its purest form at least as pure as you can possibly get it and you'll be able
can possibly get it and you'll be able to make more educated more informed
to make more educated more informed decisions the quality of your life and
decisions the quality of your life and you know the the quality of your
you know the the quality of your existence is typically determined by the
existence is typically determined by the quality of your decisions and your
quality of your decisions and your ability to rapidly and quickly solve
ability to rapidly and quickly solve problems objectively it probably is
problems objectively it probably is the single greatest tool you have as an
the single greatest tool you have as an entrepreneur is your mental
entrepreneur is your mental comprehension mechanism and how you
comprehension mechanism and how you think and in this video I'm going to
think and in this video I'm going to walk you through how to process
walk you through how to process information um solve problems make
information um solve problems make decisions and become more objective more
decisions and become more objective more rational
rational um and if you do it and you follow these
um and if you do it and you follow these instructions your life will
instructions your life will significantly improve because you know
significantly improve because you know the way the world works is there is what
the way the world works is there is what we would call an objective reality right
we would call an objective reality right there is a a pure form of Truth in the
there is a a pure form of Truth in the world right and this is what we would
world right and this is what we would call The Objective right and your job
call The Objective right and your job really as a human being if you want the
really as a human being if you want the quality of your life to be you know
quality of your life to be you know drastically improved is basically to
drastically improved is basically to line yourself up with the objective as
line yourself up with the objective as close as possible and so what you should
close as possible and so what you should want to do in life is not to necessarily
want to do in life is not to necessarily be right or to not be wrong but to find
be right or to not be wrong but to find and understand the true nature of the
and understand the true nature of the world with whatever or the true nature
world with whatever or the true nature of whatever you're dealing with and
of whatever you're dealing with and basically line your Paradigm and
basically line your Paradigm and worldview belief systems models of
worldview belief systems models of thinking and character up with the truth
thinking and character up with the truth because when you learn to do this and
because when you learn to do this and when you learn to line yourself up with
when you learn to line yourself up with the objective nature of the world you
the objective nature of the world you can basically make decisions in
can basically make decisions in alignment with it because if you make a
alignment with it because if you make a decision out of alignment with what is
decision out of alignment with what is true then the universe is going to come
true then the universe is going to come and attack you for that right and so how
and attack you for that right and so how do we Define what is true like how do we
do we Define what is true like how do we actually establish the objective nature
actually establish the objective nature of the world or in this case the
of the world or in this case the objective nature of a problem or a
objective nature of a problem or a circumstance or a situation we find
circumstance or a situation we find ourselves in um well that's kind of the
ourselves in um well that's kind of the question and if you can learn to do that
question and if you can learn to do that you can line yourself up with the
you can line yourself up with the objective nature of the world and this
objective nature of the world and this is really the happiest place to live
is really the happiest place to live because when you know what is is true
because when you know what is is true and when you when you know what is you
and when you when you know what is you know right and what is objectively true
know right and what is objectively true um you can start to make really really
um you can start to make really really strong progress in your life um a
strong progress in your life um a primary example of this would be um
primary example of this would be um smoking right so let's say that you know
smoking right so let's say that you know you were a human being in the 60s right
you were a human being in the 60s right where everyone's addicted to smoking um
where everyone's addicted to smoking um and a lot of people right because this
and a lot of people right because this is the
is the problem okay so a lot of people thought
problem okay so a lot of people thought smoking was actually good right so over
smoking was actually good right so over here you know we have the
here you know we have the subjective
subjective okay and you know in the in the 60s when
okay and you know in the in the 60s when it came to smoking like subjectively all
it came to smoking like subjectively all the humans thought that smoking was a
the humans thought that smoking was a good thing because doctors told them it
good thing because doctors told them it was good um it was popular it felt good
was good um it was popular it felt good you know and people didn't really
you know and people didn't really realize that smoking was bad now
realize that smoking was bad now objectively now we know it's bad but in
objectively now we know it's bad but in the 1900s like everyone just thought
the 1900s like everyone just thought like smoking was a good thing and people
like smoking was a good thing and people did it for their health there's actually
did it for their health there's actually like you know campaigns from doctors and
like you know campaigns from doctors and stuff to demonstrate that smoking was
stuff to demonstrate that smoking was actually good for your health and so if
actually good for your health and so if you were a human in the 1900s you may
you were a human in the 1900s you may well have fallen prey to you know
well have fallen prey to you know thinking smoking was good but the
thinking smoking was good but the problem is is objectively for your
problem is is objectively for your health smoking is one of the worst
health smoking is one of the worst things that you can do and so so if you
things that you can do and so so if you were um what we would call a critical
were um what we would call a critical person right someone that could think
person right someone that could think critically and analyze problems and you
critically and analyze problems and you know actually get to the bottom of
know actually get to the bottom of things you would not have done this you
things you would not have done this you know you would have fallen out of the
know you would have fallen out of the subjective and into the objective now
subjective and into the objective now every human being has their subjective
every human being has their subjective opinion on something but your job
opinion on something but your job basically throughout life if you want to
basically throughout life if you want to become successful and live a long happy
become successful and live a long happy like I can't guaranteed long but if you
like I can't guaranteed long but if you want to live a good life from my
want to live a good life from my perspective Ive what you're trying to do
perspective Ive what you're trying to do is take your subjective view on the
is take your subjective view on the world or on a certain thing and
world or on a certain thing and basically overlap it with the objective
basically overlap it with the objective as much as humanly possible because the
as much as humanly possible because the more like the more your subject is
more like the more your subject is congruent with the actual object the
congruent with the actual object the better your life is okay and a primary
better your life is okay and a primary example of that is like the smoking
example of that is like the smoking thing it's the easiest one I can give
thing it's the easiest one I can give you like you know if you think smoking
you like you know if you think smoking is good but it's actually bad but you do
is good but it's actually bad but you do it
it now you're going to get to like 80 years
now you're going to get to like 80 years old and then die of lung cancer or maybe
old and then die of lung cancer or maybe earlier right so how do you actually do
earlier right so how do you actually do this like now that we understand that
this like now that we understand that like lining up the subjective with the
like lining up the subjective with the objective is one of the probably most
objective is one of the probably most important things in your life how do we
important things in your life how do we accomplish this what methods of thought
accomplish this what methods of thought or critical thinking do we have to apply
or critical thinking do we have to apply well I kind of kind of just gave you the
well I kind of kind of just gave you the clue there so what we need to learn to
clue there so what we need to learn to do is think
critically right we need to learn how to think now critical thinking
think now critical thinking is is basically being able to think for
is is basically being able to think for yourself and really it's actually just
yourself and really it's actually just being able to think full stop and I can
being able to think full stop and I can tell you now that honestly I think I'm
tell you now that honestly I think I'm being generous here probably only 1% of
being generous here probably only 1% of the human populace is actually capable
the human populace is actually capable of thinking critically right right and
of thinking critically right right and there's no human being that is always
there's no human being that is always capable of doing it
capable of doing it because like if if there was one person
because like if if there was one person that could think critically all the time
that could think critically all the time they would be like you know they' be
they would be like you know they' be they they'd Run the World basically
they they'd Run the World basically they' own the world right so maybe there
they' own the world right so maybe there is someone we just don't know about it
is someone we just don't know about it right so we need to learn how to think
right so we need to learn how to think critically um and what critical thinking
critically um and what critical thinking basically entails is being able to
basically entails is being able to analyze problems um and Define problems
analyze problems um and Define problems and find Solutions and basically see the
and find Solutions and basically see the world for what it actually is right now
world for what it actually is right now there's a quote and I can't remember who
there's a quote and I can't remember who came up with the quote but basically the
came up with the quote but basically the quote says that we don't see the world
quote says that we don't see the world for what it is we see the world for who
for what it is we see the world for who we are okay and an example of this if
we are okay and an example of this if you're if you're a person um let's say
you're if you're a person um let's say that you know you're a person in the
that you know you're a person in the 1400s right now if you are you know if
1400s right now if you are you know if this is you right and you're you're
this is you right and you're you're happy cuz you know you got your your hat
happy cuz you know you got your your hat on your farming what I don't care right
on your farming what I don't care right but let's just say this and let's say
but let's just say this and let's say that you live on I don't know a big farm
that you live on I don't know a big farm huge Flatlands right and this is your
huge Flatlands right and this is your farm it goes on forever you know miles
farm it goes on forever you know miles and kilometers of this now it's kind of
and kilometers of this now it's kind of normal in the 1400s if you're on your
normal in the 1400s if you're on your farm and it's just flat that you're
farm and it's just flat that you're going to say the Earth is flat right
going to say the Earth is flat right because you you we don't see the world
because you you we don't see the world for what it is we see the world for who
for what it is we see the world for who we are and so if you're a Farmer in the
we are and so if you're a Farmer in the 1400s and you look out as far as the eye
1400s and you look out as far as the eye can see and your land just looks flat
can see and your land just looks flat and you haven't got the ability to
and you haven't got the ability to travel any further beyond that or look
travel any further beyond that or look in the sky or do anything of course
in the sky or do anything of course you're going to think the Earth is flat
you're going to think the Earth is flat right so the thing here is basically and
right so the thing here is basically and this is a bold statement but I believe
this is a bold statement but I believe it to be true basically everyone is
it to be true basically everyone is wrong about everything all the time
wrong about everything all the time constantly right because we are limited
constantly right because we are limited to our perception and so we can only see
to our perception and so we can only see the truth as far as we can perceive the
the truth as far as we can perceive the truth and because the Human Experience
truth and because the Human Experience is fundamentally constrained and limited
is fundamentally constrained and limited by our senses and we basically cannot
by our senses and we basically cannot get multiple perceptions on things we
get multiple perceptions on things we don't see them in the right way okay and
don't see them in the right way okay and we look at things and we think okay well
we look at things and we think okay well like if you know if you're this person
like if you know if you're this person you can't tell me you wouldn't think the
you can't tell me you wouldn't think the Earth is flat right or you wouldn't
Earth is flat right or you wouldn't think the Earth is round whatever right
think the Earth is round whatever right you get the point so nowadays obviously
you get the point so nowadays obviously we can send satellites into space we can
we can send satellites into space we can conduct experiments we can understand
conduct experiments we can understand gravity we can understand promotion and
gravity we can understand promotion and stuff and we can realize that the Earth
stuff and we can realize that the Earth is round right objectively but to
is round right objectively but to someone who their only method of
someone who their only method of perception on the universe is this
perception on the universe is this they're kind of screwed another example
they're kind of screwed another example of this right is you know when you look
of this right is you know when you look when we look at ancient civilizations
when we look at ancient civilizations right you know and let's just they're
right you know and let's just they're all just leaning back a little bit here
all just leaning back a little bit here and they look up in the sky right and
and they look up in the sky right and this is you know this is the Pyramid of
this is you know this is the Pyramid of Giza whatever right just pretend that's
Giza whatever right just pretend that's a pyramid right and they'd look up in
a pyramid right and they'd look up in the sky and they would see stars in the
the sky and they would see stars in the sky right you know and then also the sun
sky right you know and then also the sun would come up in the daytime right and
would come up in the daytime right and these people you know this this is like
these people you know this this is like you know what like you know let's just
you know what like you know let's just say 5,000 you know BC you know they got
say 5,000 you know BC you know they got no idea right so they're going to look
no idea right so they're going to look up at the stars and they're going to
up at the stars and they're going to look at the Sun and these people thought
look at the Sun and these people thought that the stars and the sun were Gods
that the stars and the sun were Gods right and that you know the sun was God
right and that you know the sun was God and the stars were God because that's
and the stars were God because that's the only real explanation they could
the only real explanation they could have human beings have an inbuilt um you
have human beings have an inbuilt um you could almost call it a latent sort of
could almost call it a latent sort of understanding of theology where we want
understanding of theology where we want to look at God and see God and stuff
to look at God and see God and stuff like that at least some people do right
like that at least some people do right but they just thought that the stars
but they just thought that the stars were God now we can look back at them
were God now we can look back at them from our lens of you know historical
from our lens of you know historical prowess and
prowess and 2023 and we can be like haha you're all
2023 and we can be like haha you're all idiots right but this is the problem
idiots right but this is the problem because like we can look at stars and
because like we can look at stars and know they're stars and look at Sun and
know they're stars and look at Sun and know they're the Sun but if these people
know they're the Sun but if these people had access to the information we had
had access to the information we had access to then they would believe the
access to then they would believe the same thing we believe but because their
same thing we believe but because their perception was fundamentally limited
perception was fundamentally limited they couldn't right and so you know back
they couldn't right and so you know back in the day right because in order for
in the day right because in order for these people to survive the sun needed
these people to survive the sun needed to rise right and so what these people
to rise right and so what these people would do is they would build you know
would do is they would build you know like the Aztecs and stuff they'd build
like the Aztecs and stuff they'd build like you know um like pyramids and then
like you know um like pyramids and then they put people on these pids and then
they put people on these pids and then they just like sacrific them because and
they just like sacrific them because and they'd sacrific someone every day to to
they'd sacrific someone every day to to because they knew that if they
because they knew that if they sacrificed one person a day the Sun
sacrificed one person a day the Sun would rise and so they built a
would rise and so they built a relationship between sacrifice and
relationship between sacrifice and sunrise and so this is what I mean by
sunrise and so this is what I mean by there's an objective reality and a
there's an objective reality and a subjective reality right and in this
subjective reality right and in this instance the objective is well the sun's
instance the objective is well the sun's just the sun it's going to rise for the
just the sun it's going to rise for the next couple billion years no matter what
next couple billion years no matter what but the subjective is okay we need that
but the subjective is okay we need that thing to survive and every time we seem
thing to survive and every time we seem to kill someone it seems to rise so
to kill someone it seems to rise so let's just kill someone right and that
let's just kill someone right and that obviously creates a lot of suffering and
obviously creates a lot of suffering and so this is what I mean by like it's very
so this is what I mean by like it's very common for humans and for I'm including
common for humans and for I'm including myself in this right it's very common
myself in this right it's very common for us people to look at something and
for us people to look at something and form a very strong opinion about how
form a very strong opinion about how that thing is when we have an extremely
that thing is when we have an extremely limited perception of it and this is an
limited perception of it and this is an unbelievably dangerous way to think and
unbelievably dangerous way to think and I do it you do it everyone does it the
I do it you do it everyone does it the leaders of the world do it the leaders
leaders of the world do it the leaders of the big military do it like we are
of the big military do it like we are extremely constrained and fundamentally
extremely constrained and fundamentally limited so the only real way to combat
limited so the only real way to combat this is to think critically and critical
this is to think critically and critical thinking is when you basically challenge
thinking is when you basically challenge the status quo and you don't accept the
the status quo and you don't accept the rules you don't accept the premises or
rules you don't accept the premises or um foundations that the civilization is
um foundations that the civilization is built on right so I can give you an
built on right so I can give you an example of this right so if we take
example of this right so if we take Charles Darwin I'm going to give you a
Charles Darwin I'm going to give you a few examples of thinking and then we'll
few examples of thinking and then we'll actually get into how to think
actually get into how to think critically because there is a framework
critically because there is a framework you can actually use that I use every
you can actually use that I use every day in my business um to make tens of
day in my business um to make tens of millions of dollars every year okay and
millions of dollars every year okay and no doubt this is going to make me
no doubt this is going to make me billions right but there's an actual
billions right but there's an actual framework and I'm going to teach it to
framework and I'm going to teach it to you but for now we're going to stick
you but for now we're going to stick with some examples because I this point
with some examples because I this point to draw home so Darwin um if you if you
to draw home so Darwin um if you if you haven't read um if you haven't read the
haven't read um if you haven't read the original species but I think it's
original species but I think it's original species by Darwin um you should
original species by Darwin um you should go and read it it's a very good book
go and read it it's a very good book right but Darin basically um he was like
right but Darin basically um he was like I think this was yeah so he basically um
I think this was yeah so he basically um in his time everyone um you know
in his time everyone um you know believed in God right and this is
believed in God right and this is supposed to be like church so he came
supposed to be like church so he came from the UK good old lad and everyone's
from the UK good old lad and everyone's Christian and you know everyone's about
Christian and you know everyone's about the church right and you know that's
the church right and you know that's that right and so basically the
that right and so basically the consensus or the popular opinion during
consensus or the popular opinion during Darwin's time was that all life on Earth
Darwin's time was that all life on Earth was created by God and it was a
was created by God and it was a creationist Society essentially right
creationist Society essentially right and um for years thousands of years not
and um for years thousands of years not one single person questioned this
one single person questioned this premise right maybe a couple of people
premise right maybe a couple of people did but they didn't have the ability to
did but they didn't have the ability to prove it right and so for thousands of
prove it right and so for thousands of years everyone went by just believing
years everyone went by just believing that all life on Earth was created by
that all life on Earth was created by God right now I'm not here to tell you
God right now I'm not here to tell you what you should and shouldn't believe
what you should and shouldn't believe religiously but I'm just telling you
religiously but I'm just telling you what happened in history so Darwin comes
what happened in history so Darwin comes along and Darwin gets in a boat right so
along and Darwin gets in a boat right so this is the oan here and um you know
this is the oan here and um you know Darwin he gets in this this boat you
Darwin he gets in this this boat you know let's just pretend that's a boat
know let's just pretend that's a boat for argument sake and he's on this boat
for argument sake and he's on this boat right and here he is you know with his
right and here he is you know with his big big big brain and he sails past
big big big brain and he sails past these things called the Galapagos
these things called the Galapagos Islands right you know blah blah BL and
Islands right you know blah blah BL and what Darwin notices um is that on
what Darwin notices um is that on different Islands there's different
different Islands there's different species of Finch that have different
species of Finch that have different beaks adapted to different food sources
beaks adapted to different food sources on different islands and long story
on different islands and long story short I won't bore you with the details
short I won't bore you with the details Darwin come back to the UK um and he
Darwin come back to the UK um and he comes up with the theory of natural
comes up with the theory of natural selection which states that all life and
selection which states that all life and there's obviously more to it than that
there's obviously more to it than that right people think that Darwin's theory
right people think that Darwin's theory just stems from these finches but it
just stems from these finches but it actually stems from like two decades of
actually stems from like two decades of um of of like naturalist Theory but
um of of like naturalist Theory but anyway story for another day um but
anyway story for another day um but Darwin comes back right and he goes to
Darwin comes back right and he goes to the church and this is a bold thing to
the church and this is a bold thing to do right he goes to the church and he's
do right he goes to the church and he's like hang on a minute boys I'm not quite
like hang on a minute boys I'm not quite sure that the way you see the world is
sure that the way you see the world is right and then what happens is the
right and then what happens is the church they kind of get crazy they get
church they kind of get crazy they get mad because when you challenge someone's
mad because when you challenge someone's opinion um they get angry and their ego
opinion um they get angry and their ego Rises up and if you've ever wondered why
Rises up and if you've ever wondered why someone's ego Rises up when you
someone's ego Rises up when you challenge their opinion it's because
challenge their opinion it's because you're challenging the very like fragile
you're challenging the very like fragile nature of their entire perception of the
nature of their entire perception of the world and so what human beings do
world and so what human beings do throughout life is we basically create
throughout life is we basically create these
these ideas and these beliefs right and these
ideas and these beliefs right and these beliefs is systems are basically a way
beliefs is systems are basically a way for us to well let's just let's just do
for us to well let's just let's just do this right so we create these belief
this right so we create these belief systems right for example like you know
systems right for example like you know God
God created life right now I'm not
created life right now I'm not invalidating this statement I'm not
invalidating this statement I'm not validating it I'm just saying this is a
validating it I'm just saying this is a potential belief statement people might
potential belief statement people might have right and so if you've ever
have right and so if you've ever wondered why do people's egos get so
wondered why do people's egos get so riled up when you tell them they're
riled up when you tell them they're wrong and why do you get so angry when
wrong and why do you get so angry when someone says you're wrong is because
someone says you're wrong is because what your ego is trying to do is defend
what your ego is trying to do is defend you from Pure chaos because if you have
you from Pure chaos because if you have a belief system about the way the world
a belief system about the way the world works and it transpires that that belief
works and it transpires that that belief system is wrong then suddenly like the
system is wrong then suddenly like the very thing that is orienting orienting
very thing that is orienting orienting you in the world is being Stripped Away
you in the world is being Stripped Away right and so a belief system is kind of
right and so a belief system is kind of like um like life is like this right
like um like life is like this right where you're in an ocean and this ocean
where you're in an ocean and this ocean is endlessly deep right and on your you
is endlessly deep right and on your you know in the ocean is basically let's
know in the ocean is basically let's just draw this in the ocean is like a
just draw this in the ocean is like a life graph right and you are sat in this
life graph right and you are sat in this life graph right and this thing is
life graph right and this thing is keeping you a float right so this is
keeping you a float right so this is chaos and this here is
chaos and this here is order and we form belief systems to
order and we form belief systems to basically like keep ourselves a float
basically like keep ourselves a float from the chaos so that even if our
from the chaos so that even if our belief system is wrong at least like we
belief system is wrong at least like we have something to float on and we're not
have something to float on and we're not delving into chaos and so when someone
delving into chaos and so when someone comes along and this is basically your
comes along and this is basically your belief
belief right and when someone comes along and
right and when someone comes along and they say hey your belief is wrong what
they say hey your belief is wrong what they're trying to do is like puncture
they're trying to do is like puncture your life raft right and if that happens
your life raft right and if that happens then obviously you're going to you know
then obviously you're going to you know what's going to happen is you know this
what's going to happen is you know this thing is going to dissolve and you are
thing is going to dissolve and you are going to be sunk into pure chaos and
going to be sunk into pure chaos and this is why our belief systems are so
this is why our belief systems are so tied to our ego and why we hate to be
tied to our ego and why we hate to be wrong because to be wrong indicates that
wrong because to be wrong indicates that for some period of time we have to dive
for some period of time we have to dive into the chaos of life and not know what
into the chaos of life and not know what how to orient ourselves or like what to
how to orient ourselves or like what to pin ourselves against and it's just you
pin ourselves against and it's just you float and human beings hate to do this
float and human beings hate to do this right and so this is what happened with
right and so this is what happened with Darwin is he challenged basically
Darwin is he challenged basically everyone and it it wasn't really for for
everyone and it it wasn't really for for like a couple of hundred years before
like a couple of hundred years before Darwin's Theory actually was accepted
Darwin's Theory actually was accepted you know it's the same thing with um
you know it's the same thing with um with G I think it's Galileo um Galileo
with G I think it's Galileo um Galileo basically did some observations and at
basically did some observations and at the time right we had the Sun and then
the time right we had the Sun and then we had earth right and then this is this
we had earth right and then this is this is planets we can draw Africa here
is planets we can draw Africa here whatever we had the Sun and we had the
whatever we had the Sun and we had the earth and the time like Galileo's time
earth and the time like Galileo's time um in the early what must have been like
um in the early what must have been like 1200 1400 I don't know anyway the idea
1200 1400 I don't know anyway the idea was that the sun rotated around the
was that the sun rotated around the earth this is what we believe typical
earth this is what we believe typical human um you know narcissism and ego we
human um you know narcissism and ego we believe the Sun and all of the other
believe the Sun and all of the other planets you know over here rotated
planets you know over here rotated around the earth and that we were the
around the earth and that we were the sent we basically everyone believed
sent we basically everyone believed right and this is humans for you
right and this is humans for you this is what happens when you give
this is what happens when you give narcissism narcissism power everyone
narcissism narcissism power everyone believed that the Earth was the center
believed that the Earth was the center of the universe right and so basically
of the universe right and so basically like what happened is Galileo like
like what happened is Galileo like people scientists would come along and
people scientists would come along and like discover motion and like gravity
like discover motion and like gravity and stuff and then like this was
and stuff and then like this was obviously Newton but people would sort
obviously Newton but people would sort of look at this and be like well no I
of look at this and be like well no I can actually demonstrate with critical
can actually demonstrate with critical math and thinking that you know the um
math and thinking that you know the um the Sun and all the planets like they
the Sun and all the planets like they don't rotate around the earth we all
don't rotate around the earth we all rotate around the sun right because what
rotate around the sun right because what people on Earth at that time thought all
people on Earth at that time thought all that they'd look up in the sky and they
that they'd look up in the sky and they would just see the Earth like going
would just see the Earth like going around you know they'd see the sun come
around you know they'd see the sun come up and then the sun go down and then the
up and then the sun go down and then the moon come up and then all the planets
moon come up and then all the planets will go around and of course you're
will go around and of course you're going to think that everything revolves
going to think that everything revolves around the earth because you're on the
around the earth because you're on the earth and you see everything revolving
earth and you see everything revolving around it but it's not until someone
around it but it's not until someone questions it and takes a perspective so
questions it and takes a perspective so be prepared when you learn to think
be prepared when you learn to think critically um when you learn to do this
critically um when you learn to do this and when you challenge people they're
and when you challenge people they're going to give you they're going to give
going to give you they're going to give you hell you know there were scientists
you hell you know there were scientists in in history who have actually been
in in history who have actually been killed for speaking the truth um you
killed for speaking the truth um you know and this is also true with the
know and this is also true with the Roman Empire and stuff and all every
Roman Empire and stuff and all every civilization throughout history um the
civilization throughout history um the people in power tend to kill people that
people in power tend to kill people that disagree with them because like that's
disagree with them because like that's change and that's progression and
change and that's progression and typically progression is going to go
typically progression is going to go away from status quo which is what
away from status quo which is what they're using to control the populace
they're using to control the populace right and so you have to understand that
right and so you have to understand that people who think critically they have a
people who think critically they have a huge Advantage because they allow them
huge Advantage because they allow them El to line up their Paradigm and have an
El to line up their Paradigm and have an have an interlacement or an overlap
have an interlacement or an overlap between what they believe and what the
between what they believe and what the how the world actually operates so you
how the world actually operates so you know someone like Darwin you know good
know someone like Darwin you know good old Darwin he can come along um come up
old Darwin he can come along um come up with this Theory and change the entire
with this Theory and change the entire way that 8 billion people see the world
way that 8 billion people see the world how amazing is that like you know up
how amazing is that like you know up until darwi nobody everyone just genu
until darwi nobody everyone just genu imagine imagine like your position right
imagine imagine like your position right now in life without knowing natural
now in life without knowing natural selection now of course you might not
selection now of course you might not give it too much Credence but I don't
give it too much Credence but I don't think you understand just how how
think you understand just how how impactful this theory has been the the
impactful this theory has been the the theory of natural selection same thing
theory of natural selection same thing with Watson and Crick and the double
with Watson and Crick and the double helix right same thing with um Da Vinci
helix right same thing with um Da Vinci in Da Vinci's time everyone thought that
in Da Vinci's time everyone thought that the brain was basically a blood cooling
the brain was basically a blood cooling device and that brain um and that blood
device and that brain um and that blood would flow to your brain your brain
would flow to your brain your brain would cool it down and then again
would cool it down and then again another example I can give you is the
another example I can give you is the theory of my Asma right if you study the
theory of my Asma right if you study the history of disease myasthma was
history of disease myasthma was basically the belief that and this was
basically the belief that and this was this was a widely held belief during the
this was a widely held belief during the time of the the time of the Bubonic
time of the the time of the Bubonic plague was that the plague was spread
plague was that the plague was spread through bad smell right and that was
through bad smell right and that was basically how the plague was spreading
basically how the plague was spreading now we we have the lens of history now
now we we have the lens of history now we can look back and you know we can say
we can look back and you know we can say it was the rats and like the fleas and
it was the rats and like the fleas and the rats and stuff but for for years
the rats and stuff but for for years everyone tried to protect themselves by
everyone tried to protect themselves by not smelling bad things but they
not smelling bad things but they wouldn't care to to much about the rats
wouldn't care to to much about the rats or the lice or the people or being
or the lice or the people or being affected it was just if you stay away
affected it was just if you stay away from the smell you won't get the play
from the smell you won't get the play and this is an example where there's an
and this is an example where there's an objective reality where it's the rat
objective reality where it's the rat right and there's a subjective reality
right and there's a subjective reality where it's the smell and if you're in
where it's the smell and if you're in this one you're going to die but if
this one you're going to die but if you're in this one you're probably going
you're in this one you're probably going to be fine and so it can actually come
to be fine and so it can actually come down to life or death but that's enough
down to life or death but that's enough examples I think let's actually get into
examples I think let's actually get into how to actually critically think and you
how to actually critically think and you know actually analyze something here
know actually analyze something here okay okay so I've got some notes because
okay okay so I've got some notes because this is quite a big topic and for me to
this is quite a big topic and for me to break it down I'm going to have to like
break it down I'm going to have to like refer to some stuff here um but yeah
refer to some stuff here um but yeah let's basically get into it so
let's basically get into it so really the way most people think right
really the way most people think right because what we want to start by doing
because what we want to start by doing is identifying kind of the the wrong way
is identifying kind of the the wrong way most people don't have any barrier or
most people don't have any barrier or critical thinking ability um not because
critical thinking ability um not because like they aren't able to do it but
like they aren't able to do it but basically just because it's kind of how
basically just because it's kind of how we are born and we are conditioned right
we are born and we are conditioned right by Society by our family by teachers by
by Society by our family by teachers by peers Etc to not have this built in
peers Etc to not have this built in because the truth is is that critical
because the truth is is that critical thinking requires a lot of energy and
thinking requires a lot of energy and it's it's a very um it's a very
it's it's a very um it's a very inefficient thing for the brain to do to
inefficient thing for the brain to do to actually think and the Brain loves
actually think and the Brain loves efficiency so it kind of creates this
efficiency so it kind of creates this problem but most normal people right
problem but most normal people right this is how they work right so normal
this is how they work right so normal people when
people when like when they're receiving information
like when they're receiving information the information is basically filtered
the information is basically filtered right so let's just say this here all of
right so let's just say this here all of this stuff is information right
this stuff is information right information in the environment coming
information in the environment coming through the five senses right and
through the five senses right and basically most normal people They will
basically most normal people They will filter information typically through
filter information typically through like three things right so they'll
like three things right so they'll filter it through the
filter it through the source um they'll filter it through
source um they'll filter it through um what what else do you think there is
um what what else do you think there is they'll they'll filter it through um
they'll they'll filter it through um like peirs
and then they'll filter it through belief right so when like life is about
belief right so when like life is about basically being able to assimilate
basically being able to assimilate information in the most accurate manner
information in the most accurate manner possible the better you become at
possible the better you become at assimilating information and what I mean
assimilating information and what I mean by assimilate is being able to receive
by assimilate is being able to receive it judge it understand it and decide on
it judge it understand it and decide on it you know because really all there is
it you know because really all there is is information so your ability to deal
is information so your ability to deal with this thing is is everything right
with this thing is is everything right so the first thing that people filter
so the first thing that people filter their information through as to whether
their information through as to whether or not they believe it is true is what
or not they believe it is true is what is the source right so an example um
is the source right so an example um this is this is where it all falls apart
this is this is where it all falls apart right this is where it becomes very easy
right this is where it becomes very easy for it to be wrong um if a doctor says
for it to be wrong um if a doctor says it it must be true if the new if the BBC
it it must be true if the new if the BBC says it it must be true if Trump says it
says it it must be true if Trump says it it must be true if Hillary says it it
it must be true if Hillary says it it must be true if you know it like people
must be true if you know it like people the first thing they use to filter
the first thing they use to filter information determine whether or not it
information determine whether or not it resembles the truth and the objective
resembles the truth and the objective nature of the world is where the
nature of the world is where the information came from right now this is
information came from right now this is kind of like you know I'm going to give
kind of like you know I'm going to give you some other examples later on in the
you some other examples later on in the video um but this is the first thing
video um but this is the first thing that people really get wrong they they
that people really get wrong they they give too much credit to Authority they
give too much credit to Authority they give too much credit to news they give
give too much credit to news they give too much credit to certain people um and
too much credit to certain people um and the truth is that the source of the
the truth is that the source of the information is usually doesn't have too
information is usually doesn't have too much of like it doesn't really people
much of like it doesn't really people get okay it's asymmetric credit what I'm
get okay it's asymmetric credit what I'm saying is people give way too much
saying is people give way too much credit to the source of the information
credit to the source of the information when the source of the information has
when the source of the information has very little impact on the quality of the
very little impact on the quality of the information and so that's the first
information and so that's the first thing the second thing people will
thing the second thing people will filter information through is peers
filter information through is peers right and this basically they'll ask the
right and this basically they'll ask the question of do a lot of other people
question of do a lot of other people believe this to be true okay and the
believe this to be true okay and the last one is their belief system so does
last one is their belief system so does this fit into my preconceived notion of
this fit into my preconceived notion of the world and can like do should I they
the world and can like do should I they people will either you know reject or
people will either you know reject or receive information and assimilate
receive information and assimilate information based on what they believe
information based on what they believe to be true about the world and so this
to be true about the world and so this is what like this is what information is
is what like this is what information is filtered through right and so you know
filtered through right and so you know for example how like if you're in nature
for example how like if you're in nature or you're trying to survive like you can
or you're trying to survive like you can filter water through different things
filter water through different things right so if you build like a natural
right so if you build like a natural water filter you might put like logs up
water filter you might put like logs up here and then you'll put like you know
here and then you'll put like you know pebbles in here and then you'll put like
pebbles in here and then you'll put like def refined charcoal in here and then
def refined charcoal in here and then you'll pour water in and the water will
you'll pour water in and the water will be filtered through and Hope hopefully
be filtered through and Hope hopefully at the end you get nice clean drinking
at the end you get nice clean drinking water right this is not how this works
water right this is not how this works right because the source is usually
right because the source is usually wrong um the peers are usually wrong and
wrong um the peers are usually wrong and the belief system is usually wrong the
the belief system is usually wrong the learning to challenge your belief
learning to challenge your belief systems is one of the most difficult
systems is one of the most difficult things to do as a human being um like
things to do as a human being um like I'd actually encourage you to do an
I'd actually encourage you to do an exercise right now and this is going to
exercise right now and this is going to rub your ego up the wrong way but you're
rub your ego up the wrong way but you're going to do it anyway I think beig good
going to do it anyway I think beig good idea um
idea um take any belief system you have right
take any belief system you have right now right any belief system in any way
now right any belief system in any way at all any belief system just pick one
at all any belief system just pick one and and write it down right and like
and and write it down right and like just pick one right write it down any
just pick one right write it down any belief system for example um I believe
belief system for example um I believe that one Niche is the right thing to do
that one Niche is the right thing to do or I believe that um the Earth is round
or I believe that um the Earth is round like any belief system you have at all
like any belief system you have at all right now what you then need to do is
right now what you then need to do is start to challenge the belief and P it
start to challenge the belief and P it apart and ask yourself why you believe
apart and ask yourself why you believe it but we'll get get into this because
it but we'll get get into this because this is critical thinking right but we
this is critical thinking right but we need to start thinking in this way so
need to start thinking in this way so most people just bring their information
most people just bring their information and they process it through the source
and they process it through the source the pi and and whether or not they they
the pi and and whether or not they they reject it or basically intake it into
reject it or basically intake it into their life is dependent on these three
their life is dependent on these three things the problem with this is that
things the problem with this is that Authority is the most dangerous way to
Authority is the most dangerous way to judge
judge information most people are wrong about
information most people are wrong about everything all the time and your belief
everything all the time and your belief systems very rarely line up with the
systems very rarely line up with the objective nature of reality okay so this
objective nature of reality okay so this is kind of like the least objective
is kind of like the least objective Triad in the world right but people who
Triad in the world right but people who are smart and people who can think
differently right so these people if you've got the same
you've got the same information right we've got this
information right we've got this triangle they will filter the
triangle they will filter the information in a different way right
information in a different way right right so they start with
right so they start with Y well actually no they don't start with
Y well actually no they don't start with Y that's not
Y that's not true so these people will
true so these people will analyze
analyze um then they
challenge um and then they'll ask why and then basically what these people do
and then basically what these people do people who can think critically like
people who can think critically like they won't use they won't filter
they won't use they won't filter information through themselves through
information through themselves through other people or through Authority
other people or through Authority they'll filter the information
they'll filter the information information through questioning
information through questioning essentially um and they'll filter it
essentially um and they'll filter it through the objective process gratic
through the objective process gratic reasoning first principles reasoning and
reasoning first principles reasoning and this way makes a lot more sense right so
this way makes a lot more sense right so let's get into actually how to do
let's get into actually how to do this um and let's begin all right so
this um and let's begin all right so essentially you want to operate on the
essentially you want to operate on the premise that
premise that everything is
wrong until proven
proven right and this is the same thing with
right and this is the same thing with everyone everyone SL everything is wrong
everyone everyone SL everything is wrong until proven right okay because I like
until proven right okay because I like you only have to look at history to
you only have to look at history to realize that this is true people are
realize that this is true people are wrong about everything all the time I'm
wrong about everything all the time I'm wrong about stuff all the time you're
wrong about stuff all the time you're wrong about stuff all the time
wrong about stuff all the time throughout history like we're sort of
throughout history like we're sort of you know if this is the objective nature
you know if this is the objective nature of the world you know we start like way
of the world you know we start like way back here and every every every hundred
back here and every every every hundred years we get closer and closer to the
years we get closer and closer to the truth and really like the the thing is
truth and really like the the thing is is right now we probably don't have an
is right now we probably don't have an objective view of the world there are
objective view of the world there are like we are blind in so many ways there
like we are blind in so many ways there are so many theories understandings and
are so many theories understandings and paradigms that we currently lack or are
paradigms that we currently lack or are missing that are preventing us from
missing that are preventing us from actually seeing the world for what it
actually seeing the world for what it truly is right we don't know really
truly is right we don't know really anything we think we know the truth but
anything we think we know the truth but the truth moves the truth and the facts
the truth moves the truth and the facts move as we build and develop different
move as we build and develop different perceptions on different things right
perceptions on different things right and I won't I'm not going to be
and I won't I'm not going to be surprised if in my lifetime there's some
surprised if in my lifetime there's some scientific breakthrough or some mental
scientific breakthrough or some mental breakthrough that completely changes the
breakthrough that completely changes the way we see things um an example of this
way we see things um an example of this is with psychology right um Carl Young
is with psychology right um Carl Young came along and basically discovered the
came along and basically discovered the unconscious and we did not even know
unconscious and we did not even know there was an unconscious until KL young
there was an unconscious until KL young discovered it so like and that only
discovered it so like and that only happened a couple hundred years ago so
happened a couple hundred years ago so like God knows what we're going to
like God knows what we're going to discover you know about ourselves or
discover you know about ourselves or about nature or about you know the world
about nature or about you know the world so basically you want to believe that
so basically you want to believe that everyone's wrong wrong until proven
everyone's wrong wrong until proven right all information all belief systems
right all information all belief systems like obviously you can't do this with
like obviously you can't do this with everything CU it's going to be chaos but
everything CU it's going to be chaos but the things that matter everything's
the things that matter everything's wrong until proven right okay
wrong until proven right okay so what does this what do you need to
so what does this what do you need to watch out for well the main thing that
watch out for well the main thing that is going to be wrong is
Authority um the news and social
media now this really is where most people source their information from and
people source their information from and in Psychology we have something called
in Psychology we have something called The Authority mising tendency and the
The Authority mising tendency and the authority Mis weighing tendency
authority Mis weighing tendency basically states that we give more
basically states that we give more Credence or more credibility to the
Credence or more credibility to the ideas beliefs or you know propositions
ideas beliefs or you know propositions from individuals who we perceive to have
from individuals who we perceive to have authority and because of that we Mis
authority and because of that we Mis weigh the validity of the idea and that
weigh the validity of the idea and that creates all sorts of problems where like
creates all sorts of problems where like a lot people are wrong about stuff all
a lot people are wrong about stuff all the time um for example a friend of mine
the time um for example a friend of mine um went to a doctor recently because
um went to a doctor recently because because he was feeling quite down right
because he was feeling quite down right um he had this ingling that he had
um he had this ingling that he had depression um and like so he went to a
depression um and like so he went to a doctor and the doctor sat down with him
doctor and the doctor sat down with him for about 5 minutes and asked him a
for about 5 minutes and asked him a couple of questions and within 5 minutes
couple of questions and within 5 minutes the doctor prescribed this guy
the doctor prescribed this guy anti-depressants right pretty
anti-depressants right pretty life-changing drug and he he came to me
life-changing drug and he he came to me about it and he said well what do you
about it and he said well what do you think and I said well like let's analyze
think and I said well like let's analyze you know the thing like really can
you know the thing like really can someone actually be diagnosed with
someone actually be diagnosed with depression in 5 minutes like is this
depression in 5 minutes like is this actually like sure they're a doctor and
actually like sure they're a doctor and they've been through seven eight years
they've been through seven eight years of training and they they know
of training and they they know significantly more than me about you
significantly more than me about you know the medical world but why don't we
know the medical world but why don't we try and explore other Solutions before
try and explore other Solutions before like we get into it so we went through
like we get into it so we went through the critical thinking process um hooked
the critical thinking process um hooked him up with a different diet corrected
him up with a different diet corrected his sleep and now he feels
his sleep and now he feels fine right and this is an example of
fine right and this is an example of like most people would just take the
like most people would just take the pills because an authority figure said
pills because an authority figure said so and the same thing is true with the
so and the same thing is true with the news sorry I've just got Co coming in
news sorry I've just got Co coming in okay the same thing is true with the
okay the same thing is true with the news right where um I can give you an
news right where um I can give you an example of this where um a couple of
example of this where um a couple of years ago when the UK left the EU we had
years ago when the UK left the EU we had brexit right and with brexit there was a
brexit right and with brexit there was a leave party and there was a remain party
leave party and there was a remain party and the leave party basically
and the leave party basically said that every week we spend £350
said that every week we spend £350 million on the EU and that if we left
million on the EU and that if we left the EU we could give that money to the
the EU we could give that money to the NHS this was a lie right there was no
NHS this was a lie right there was no evidence of this in any way shap form
evidence of this in any way shap form the £350 million a week didn't exist it
the £350 million a week didn't exist it didn't there was it was a complete lie
didn't there was it was a complete lie and this was plasted all over the news
and this was plasted all over the news and all over social media and reputable
and all over social media and reputable news sources and reputable reputable
news sources and reputable reputable right social media sources everyone was
right social media sources everyone was talking about this and they said well if
talking about this and they said well if we leave the EU we can give that money
we leave the EU we can give that money to the NHS and it was just a complete
to the NHS and it was just a complete lie there was no like no one actually
lie there was no like no one actually like thought for a second hang on this
like thought for a second hang on this is probably BS although a lot of people
is probably BS although a lot of people did but the people who were filtering
did but the people who were filtering the information you know through the
the information you know through the Triad their belief system you know
Triad their belief system you know already stated that the EU was bad and
already stated that the EU was bad and so this information actually 3350
so this information actually 3350 million and that their basically their
million and that their basically their belief system was that the EU is bad or
belief system was that the EU is bad or that the NHS is underfunded and so
that the NHS is underfunded and so because this idea fitted with their
because this idea fitted with their belief system they believed it to be
belief system they believed it to be true and this is what you have to watch
true and this is what you have to watch out for as a human if a piece of
out for as a human if a piece of information corresponds or already inter
information corresponds or already inter lines with one of your belief system
lines with one of your belief system you're going to give it more credibility
you're going to give it more credibility and more Credence right and so you need
and more Credence right and so you need to watch out for
that all right okay so how do you actually do this like how
so how do you actually do this like how do we actually think critically because
do we actually think critically because you know you're going to be given a
you know you're going to be given a piece of information like this and your
piece of information like this and your job is to basically untangle it see it
job is to basically untangle it see it for what it is and decide whether or not
for what it is and decide whether or not you want to integrate into your life so
you want to integrate into your life so let's actually get into how to think R
let's actually get into how to think R there okay so uh if I come up here okay
there okay so uh if I come up here okay this is good right yeah step one
this is good right yeah step one remove
remove yourself okay step
[Music] two one
objects step three is to Define relationships and I have my
Define relationships and I have my mentor Sam by the way to thank for this
mentor Sam by the way to thank for this model I can't take credit for it um
model I can't take credit for it um Define relationships Define
timeline okay um and then we can start probably
okay um and then we can start probably start there
motions and remove Loops Okay so the first thing that we're trying to do
the first thing that we're trying to do here um is follow a six-step process to
here um is follow a six-step process to think critically okay so when we receive
think critically okay so when we receive um a big ball of information you know if
um a big ball of information you know if you're trying to you know solve a
you're trying to you know solve a problem or make a decision um for
problem or make a decision um for example what diet should you eat should
example what diet should you eat should we leave the EU oh this client ad
we leave the EU oh this client ad campaign not working why is it not
campaign not working why is it not working right you can apply this to
working right you can apply this to basically anything right and so step
basically anything right and so step number one is to remove yourself right
number one is to remove yourself right it's extremely difficult ult to be
it's extremely difficult ult to be objective when you are in a subjective
objective when you are in a subjective stance right and so the first thing you
stance right and so the first thing you have to learn to do um when you're
have to learn to do um when you're trying to solve a problem is remove
trying to solve a problem is remove yourself from the problem and try your
yourself from the problem and try your best to see the problem from a third
best to see the problem from a third person perspective because for as long
person perspective because for as long as that for as long as you are inside of
as that for as long as you are inside of the problem seeing it as yourself you're
the problem seeing it as yourself you're going to be in some trouble this is why
going to be in some trouble this is why it's so much easier to give advice to
it's so much easier to give advice to someone when you are like giving the
someone when you are like giving the advice because if you have a problem and
advice because if you have a problem and your friend has a problem it's very
your friend has a problem it's very likely that you can solve that problem
likely that you can solve that problem for them and give way better advice to
for them and give way better advice to them than you could to yourself and
them than you could to yourself and that's because you're not involved
that's because you're not involved because when when you haven't removed
because when when you haven't removed yourself when you're involved in the
yourself when you're involved in the problem what basically happens is all of
problem what basically happens is all of your
your biases interfere with your ability to
biases interfere with your ability to actually see objectively right and so if
actually see objectively right and so if this is the objective reality here right
this is the objective reality here right and this is
and this is you the way this works is there's a sort
you the way this works is there's a sort of a sheet you know between you and the
of a sheet you know between you and the objective world and this sheet is
objective world and this sheet is basically all of your biases right and
basically all of your biases right and so you will always see the world through
so you will always see the world through your biases and so for example if
your biases and so for example if objectively right if this if if reality
objectively right if this if if reality itself is green right and just this is
itself is green right and just this is an abstraction right but if reality
an abstraction right but if reality itself is
itself is green but you you have a black bias and
green but you you have a black bias and there's no racial intention there of
there's no racial intention there of course don't be an idiot right if you if
course don't be an idiot right if you if your if your bias is black right but
your if your bias is black right but reality is green then what's going to
reality is green then what's going to happen is you're going to see reality
happen is you're going to see reality through the lens of Blackness and so to
through the lens of Blackness and so to you reality will manifest itself as
you reality will manifest itself as black when it's actually green and so
black when it's actually green and so all of your behaviors and all of your
all of your behaviors and all of your life is going to be built around the
life is going to be built around the idea that the like reality is black when
idea that the like reality is black when like objectively it's actually green and
like objectively it's actually green and so you're out of alignment with the true
so you're out of alignment with the true nature of the world which means all your
nature of the world which means all your decisions all your actions all your
decisions all your actions all your capabilities are manifest in in the
capabilities are manifest in in the wrong direction and I'm going to create
wrong direction and I'm going to create some suffering right so the first thing
some suffering right so the first thing to do is to remove yourself now the next
to do is to remove yourself now the next thing to do is basically to Define
thing to do is basically to Define objects right and so if if we actually
objects right and so if if we actually talk about becoming you know objective
talk about becoming you know objective right in one sense of the word this
right in one sense of the word this means being able to actually see past
means being able to actually see past labels see past naming conventions and
labels see past naming conventions and identify objects right so for example um
identify objects right so for example um if I was going to like build a system
if I was going to like build a system what you need to be able to do is
what you need to be able to do is comprehend the objects of what that
comprehend the objects of what that entails right so I can give you an
entails right so I can give you an example so for example I can probably
example so for example I can probably just draw do so what is a system right
just draw do so what is a system right well that's a huge question so how do we
well that's a huge question so how do we critically think through that problem
critically think through that problem like what is a system well what you do
like what is a system well what you do is you try to define the components of
is you try to define the components of the of the argument or the components of
the of the argument or the components of the thing you're dealing with right so
the thing you're dealing with right so well what does the system need to run
well what does the system need to run well you know the system needs to have
well you know the system needs to have an
an input
input right the system system needs to have an
right the system system needs to have an output at its core form because like
output at its core form because like well a system is basically going to take
well a system is basically going to take something and turn into something else
something and turn into something else so we need something to put in and
so we need something to put in and something coming out without that a
something coming out without that a system cannot exist so immediately we've
system cannot exist so immediately we've defined two objects inside of this
defined two objects inside of this problem right and then well how do we go
problem right and then well how do we go from input to Output well we need to
from input to Output well we need to have a process right so that's another
have a process right so that's another component of a system this is an object
component of a system this is an object we're making objects out of abstractions
we're making objects out of abstractions right
right um and then like for a system to really
um and then like for a system to really work it needs to have feedback that's
work it needs to have feedback that's not obvious to a lot of people if you
not obvious to a lot of people if you haven't read thinking in systems by
haven't read thinking in systems by Meadows you won't know that um but then
Meadows you won't know that um but then we have feedback right but the system
we have feedback right but the system itself isn't actually going to exist
itself isn't actually going to exist like on its own because any system is
like on its own because any system is going to exist inside of an environment
going to exist inside of an environment right for example if if you take
right for example if if you take um if you take the cardiovascular system
um if you take the cardiovascular system right um the cardiovascular system is
right um the cardiovascular system is essentially taking oxygen and turning it
essentially taking oxygen and turning it into car carbon dioxide right or the
into car carbon dioxide right or the respiratory system is an easy example of
respiratory system is an easy example of this respiratory system is like taking
this respiratory system is like taking in you know air taking in the oxygen and
in you know air taking in the oxygen and expelling carbon dioxide right and it's
expelling carbon dioxide right and it's using the lungs the process you know in
using the lungs the process you know in the um God for my biology days I can't
the um God for my biology days I can't remember but it's using the surface area
remember but it's using the surface area of your lungs and the like parts of your
of your lungs and the like parts of your lungs to convert this you know these
lungs to convert this you know these chemicals so that you can live basically
chemicals so that you can live basically and you know every time there's feedback
and you know every time there's feedback so you know the the body will tell you
so you know the the body will tell you how much oxygen has for example if you
how much oxygen has for example if you hold your breath you're going to get
hold your breath you're going to get this urge to like breathe because well
this urge to like breathe because well the body's giving you feedback that you
the body's giving you feedback that you haven't got enough oxygen right but the
haven't got enough oxygen right but the other thing is the body operates in an
other thing is the body operates in an environment because if you smoke um or
environment because if you smoke um or if you vape or if you exercise your
if you vape or if you exercise your lungs are going to be more capable of
lungs are going to be more capable of converting oxygen into carbon dioxide if
converting oxygen into carbon dioxide if you don't exercise they're not so
you don't exercise they're not so there's other things that influence the
there's other things that influence the the respiratory system and so what we
the respiratory system and so what we can also Define is an environment right
can also Define is an environment right so this is basically the first step in
so this is basically the first step in critical thinking if you have a problem
critical thinking if you have a problem to solve or something you need to
to solve or something you need to understand or a decision to make you
understand or a decision to make you want to start by identifying the object
want to start by identifying the object and what you're going to have observed
and what you're going to have observed is I've done this countless probably a
is I've done this countless probably a dozen times already in this video right
dozen times already in this video right where like if I'm trying to explain to
where like if I'm trying to explain to you um Galileo's theory of um of the
you um Galileo's theory of um of the everything not you know revolving around
everything not you know revolving around the earth what I'm doing is I'm defining
the earth what I'm doing is I'm defining the objects right and it might seem
the objects right and it might seem obvious but being able to visualize them
obvious but being able to visualize them and Define the objects allows you to
and Define the objects allows you to better understand convey your argument
better understand convey your argument and get super clear on what you're doing
and get super clear on what you're doing right and so you know i' you can I've
right and so you know i' you can I've done you can go back to the video and
done you can go back to the video and rewatch it and whenever I draw something
rewatch it and whenever I draw something if I'm trying to explain something to
if I'm trying to explain something to you I am basically like the object for
you I am basically like the object for example when I explain like you know if
example when I explain like you know if if I want to explain why people hold on
if I want to explain why people hold on to their belief systems I'm like okay
to their belief systems I'm like okay well you know we've got
well you know we've got chaos right and then we've got like a
chaos right and then we've got like a life raft which is the belief system
life raft which is the belief system right and and then we've got you inside
right and and then we've got you inside of the life raft you know chilling well
of the life raft you know chilling well that is not that is not an appendage um
that is not that is not an appendage um you know we've got you inside of the
you know we've got you inside of the life raft and you know so now I'm
life raft and you know so now I'm creating objects like belief system is
creating objects like belief system is life wrath chaos is like under the ocean
life wrath chaos is like under the ocean and you know you're in head so this is
and you know you're in head so this is like what I'm trying to do to convey
like what I'm trying to do to convey points because if you want to learn to
points because if you want to learn to think critically you you start with
think critically you you start with objects because it makes everything much
objects because it makes everything much easier to understand right so let's
easier to understand right so let's continue so that's basically how do you
continue so that's basically how do you become well you have to objectify things
become well you have to objectify things to become objective you have to start by
to become objective you have to start by actually objectifying things and it gets
actually objectifying things and it gets a lot easier to talk in these terms than
a lot easier to talk in these terms than it does in terms of abstractions and you
it does in terms of abstractions and you want to use diagrams every step of the
want to use diagrams every step of the way to you know solidify your
way to you know solidify your understanding of what you're actually
understanding of what you're actually dealing with the next thing is to Define
dealing with the next thing is to Define relationships right and so I can give
relationships right and so I can give you another example of this right let's
you another example of this right let's say um let's say that um
let's say that I am in a social circle with a group of like four people and
with a group of like four people and they're all talking behind each other's
they're all talking behind each other's backs and I need to figure out how to
backs and I need to figure out how to like fix the relationship so the
like fix the relationship so the Friendship group can be you know more
Friendship group can be you know more coherent and so that nobody's going to
coherent and so that nobody's going to be upset like what I would do is I'd be
be upset like what I would do is I'd be like okay instead of talking in like
like okay instead of talking in like abstract terms I'd actually make it
abstract terms I'd actually make it concrete so you know if I've got like if
concrete so you know if I've got like if I've got a Social Circle
I've got a Social Circle right and you know things are not going
right and you know things are not going well but I want it to go well what I do
well but I want it to go well what I do is I'd start by you know mapping out the
is I'd start by you know mapping out the people you know so you know like this
people you know so you know like this and then this person here right so
and then this person here right so instead of seeing them as my friends I'd
instead of seeing them as my friends I'd see them as person one 2 three and four
see them as person one 2 three and four which is kind of a psychopathic
which is kind of a psychopathic sociopathic way to think but it gets
sociopathic way to think but it gets easier when you've remove names and you
easier when you've remove names and you actually just you know put numbers in um
actually just you know put numbers in um and so let's say that you know person
and so let's say that you know person number one likes person number four but
number one likes person number four but person number four doesn't like the
person number four doesn't like the person number three which is why person
person number three which is why person number one doesn't like person number
number one doesn't like person number three person number two is friends with
three person number two is friends with person number four and three but doesn't
person number four and three but doesn't like person number one and because of
like person number one and because of this person number three does not like
this person number three does not like person number four right so this is an
person number four right so this is an example explaining that without a
example explaining that without a diagram is impossible but what I've done
diagram is impossible but what I've done here is the third step in critical
here is the third step in critical thinking where I've defined the
thinking where I've defined the relationships between the objects right
relationships between the objects right so what we can see here now is what the
so what we can see here now is what the problem actually is right the problem
problem actually is right the problem really is that person number three
really is that person number three doesn't like person number four so
doesn't like person number four so person number four doesn't like person
person number four doesn't like person number three so really the the feud is
number three so really the the feud is simply just between these people
simply just between these people although person number two doesn't like
although person number two doesn't like person number one so you want to start
person number one so you want to start by understanding the problem we're not
by understanding the problem we're not at this point we're not trying to solve
at this point we're not trying to solve we're just trying to understand and the
we're just trying to understand and the solution usually comes just by
solution usually comes just by understanding it right and then once
understanding it right and then once we've done this there's all sorts of
we've done this there's all sorts of other stuff we can do which I'll explain
other stuff we can do which I'll explain in a second right
in a second right so you need to you need to identify the
so you need to you need to identify the relationships between the components or
relationships between the components or the objects to understand it so another
the objects to understand it so another example here if we take the system so
example here if we take the system so right here we have the building blocks
right here we have the building blocks of a basic you know um process of a
of a basic you know um process of a system right we have inputs and outputs
system right we have inputs and outputs processes feedback and environment right
processes feedback and environment right and so what we now need to do is
and so what we now need to do is understand the relationship between
understand the relationship between these things right and we need to
these things right and we need to understand how they Interlink and how
understand how they Interlink and how they relate to each other so that we can
they relate to each other so that we can build a proper understanding of the
build a proper understanding of the objective nature of this thing right and
objective nature of this thing right and so what we're essentially going to do is
so what we're essentially going to do is we're going to take the components and
we're going to take the components and we're going to put them into like a
we're going to put them into like a state of relationship right so here we
state of relationship right so here we have the input because you know we're
have the input because you know we're going to start with the input because
going to start with the input because the input is the first thing and then we
the input is the first thing and then we have the process because the input needs
have the process because the input needs to be processed and then we have the
to be processed and then we have the output right so you can see that there
output right so you can see that there and then from the output obviously we
and then from the output obviously we have
feedback okay and then the input it feeds back into the input and then over
feeds back into the input and then over here we have the envirment because no
here we have the envirment because no system operates in a silo without an
system operates in a silo without an environment right so I'm just going to
environment right so I'm just going to bring this over here a little bit there
bring this over here a little bit there we go okay so what I've done is i' I've
we go okay so what I've done is i' I've basically identified the relationship
basically identified the relationship between the variables so the input is
between the variables so the input is processed into an output and when an
processed into an output and when an output is processed by the process what
output is processed by the process what happens is feedback is given right to go
happens is feedback is given right to go back to the input so for example um
back to the input so for example um input could be like air from the
input could be like air from the atmosphere into your lungs the process
atmosphere into your lungs the process can be like your lungs basically
can be like your lungs basically processing and like bringing like you
processing and like bringing like you you've got like a membrane which brings
you've got like a membrane which brings in oxygen and expels carbon dioxide
in oxygen and expels carbon dioxide right so the output is going to be CO2
right so the output is going to be CO2 and like other like waste gases and then
and like other like waste gases and then the feedback is going to be like how
the feedback is going to be like how well are these lungs working are we do
well are these lungs working are we do we need to speed up the because when you
we need to speed up the because when you like in biology there's something called
like in biology there's something called your respiratory r or you've got like V2
your respiratory r or you've got like V2 Max and all these other sort of like
Max and all these other sort of like things that your body intuitively
things that your body intuitively understands to measure when it's
understands to measure when it's breathing to know if you should be
breathing to know if you should be breathing more or not for example um if
breathing more or not for example um if like if if you've just gone for a run or
like if if you've just gone for a run or you've just sprinted for like 2 seconds
you've just sprinted for like 2 seconds or let's say you sprinted for 30 seconds
or let's say you sprinted for 30 seconds your body is going to give you feedback
your body is going to give you feedback that you need more oxygen and so every
that you need more oxygen and so every time your body processes the input into
time your body processes the input into the output the output is like well [ __ ]
the output the output is like well [ __ ] we need more because we've just been for
we need more because we've just been for a run and so the input is Amplified
a run and so the input is Amplified right and then if we're not careful and
right and then if we're not careful and we don't like regulate this if we go if
we don't like regulate this if we go if we breathe like we always just Sprint it
we breathe like we always just Sprint it all the time hyperventilate and die
all the time hyperventilate and die probably of oxygen poisoning right and
probably of oxygen poisoning right and so what happens is after a while the
so what happens is after a while the blood blood oxygen levels sort of steady
blood blood oxygen levels sort of steady and then the heart slows down and then
and then the heart slows down and then the lungs process oxygen slower and we
the lungs process oxygen slower and we breathe slower and that's basically like
breathe slower and that's basically like the relation this is why this feedback
the relation this is why this feedback thing exists any system cannot exist
thing exists any system cannot exist without feedback and then on top of this
without feedback and then on top of this we have the environment right so like
we have the environment right so like are you you know are you smoking are you
are you you know are you smoking are you vaping you know are you doing stupid
vaping you know are you doing stupid things that you shouldn't do or are you
things that you shouldn't do or are you taking care of your lungs right and so
taking care of your lungs right and so this is like now what we've done is we
this is like now what we've done is we actually understand what the thing is so
actually understand what the thing is so this is a lesson in systems thinking as
this is a lesson in systems thinking as well as critical thinking but this is
well as critical thinking but this is sort of an easy example just to give you
sort of an easy example just to give you I could I could go on forever but you
I could I could go on forever but you know same thing with Charles Darwin and
know same thing with Charles Darwin and the finches and all this stuff but so
the finches and all this stuff but so step one remove yourself because now
step one remove yourself because now we've drawn this or when I was drawing
we've drawn this or when I was drawing the friendship Social Circle and the
the friendship Social Circle and the relationships between them I'm not
relationships between them I'm not involved right I'm just seeing this like
involved right I'm just seeing this like as a third person right um then we've
as a third person right um then we've defined the object so what are we
defined the object so what are we actually dealing with what are the
actually dealing with what are the components of this piece of information
components of this piece of information or this argument right um and now we've
or this argument right um and now we've defined the relationships right so you
defined the relationships right so you know it's like what are like the
know it's like what are like the relationships between these things now
relationships between these things now the fourth step is to define the time
the fourth step is to define the time frame because now what we need to do is
frame because now what we need to do is we need to organize our understanding of
we need to organize our understanding of the thing we're dealing with against
the thing we're dealing with against time because time brings order to chaos
time because time brings order to chaos and it allows us to basically like
and it allows us to basically like better gauge and understand exactly what
better gauge and understand exactly what the hell is going on right so for
the hell is going on right so for example um
example um uh I'll give you a historical example
uh I'll give you a historical example here like another example of like some
here like another example of like some trying to analyze a piece of information
trying to analyze a piece of information right so let's say um you wanted to um
right so let's say um you wanted to um understand um like why um the West is
understand um like why um the West is becoming right why is the West becoming
becoming right why is the West becoming w why are we leaning like towards left
w why are we leaning like towards left wi politics why is all of this happening
wi politics why is all of this happening I'm not saying this is good or bad I'm
I'm not saying this is good or bad I'm just saying that this is what's
just saying that this is what's happening right so maybe the thing
happening right so maybe the thing you're trying to critic think through
you're trying to critic think through and understand is why is the West
and understand is why is the West becoming woke okay first well let's just
becoming woke okay first well let's just say let's just make this a little bit
say let's just make this a little bit clearer and just say the USA right and
clearer and just say the USA right and obviously not all of the USA is becoming
obviously not all of the USA is becoming woke but a lot of it is right so well
woke but a lot of it is right so well what we're going to do is obviously we
what we're going to do is obviously we need to start by you know actually
need to start by you know actually identifying like the objects in in this
identifying like the objects in in this in the circumstance and what's going on
in the circumstance and what's going on and the relationships between all these
and the relationships between all these things so you know we're going to look
things so you know we're going to look at like key people and then eventually
at like key people and then eventually what you're going to have to do is
what you're going to have to do is you're going to have to timeline all of
you're going to have to timeline all of your information so the first thing
your information so the first thing we're going to have to do here right is
we're going to have to do here right is you obviously you know now we've got
you obviously you know now we've got woke and then before we had not woke
woke and then before we had not woke because I can tell you for free that you
because I can tell you for free that you know when America was founded it was
know when America was founded it was anything but woke right and so you know
anything but woke right and so you know what we're going to do is we're going to
what we're going to do is we're going to look at like what has happened so
look at like what has happened so obviously we're going to start with the
obviously we're going to start with the colonization of
colonization of America right um from you know Britain
America right um from you know Britain with the British Empire we kind of came
with the British Empire we kind of came over and just were like oh yeah we like
over and just were like oh yeah we like the look of this thanks and that's what
the look of this thanks and that's what we did for about 400 years um which is
we did for about 400 years um which is not to be um touched with right now um
not to be um touched with right now um so we start with the colonization of
so we start with the colonization of America right and then after a couple
America right and then after a couple hundred years people in America are kind
hundred years people in America are kind of like do you know what like Britain
of like do you know what like Britain like I don't see you as like Dad anymore
like I don't see you as like Dad anymore I'm a grown man like I'm a grown boy I
I'm a grown man like I'm a grown boy I don't really want you to have this
don't really want you to have this overbearing power of me so we're going
overbearing power of me so we're going to have a civil war to basically have
to have a civil war to basically have our independence so then we have
our independence so then we have American independence right now my
American independence right now my knowledge of History American history
knowledge of History American history Beyond this point
Beyond this point gets extremely um weak unfortunately
gets extremely um weak unfortunately I've studied the British Empire and I've
I've studied the British Empire and I've studied the American Revolution but
studied the American Revolution but anything north of this I do not
anything north of this I do not understand so I can't really tell you
understand so I can't really tell you but the point here is what you want to
but the point here is what you want to do is you want to timeline all of the
do is you want to timeline all of the events that have happened leading up to
events that have happened leading up to things being work right and so like
things being work right and so like another example of this um maybe maybe
another example of this um maybe maybe you want to understand why Swedish women
you want to understand why Swedish women are so beautiful right because swed like
are so beautiful right because swed like Sweden is renowned for having beautiful
Sweden is renowned for having beautiful women it's like ranked
women it's like ranked by some subjective news articles on like
by some subjective news articles on like having the most beautiful women and you
having the most beautiful women and you might want to be like well why right and
might want to be like well why right and then you know you're going to analyze it
then you know you're going to analyze it and understand and um the argument is
and understand and um the argument is that basically you know all these
that basically you know all these hundred years ago you have the Vikings
hundred years ago you have the Vikings in Sweden and what would happen is the
in Sweden and what would happen is the Vikings would go to other countries and
Vikings would go to other countries and like you know pillage and all this nasty
like you know pillage and all this nasty stuff and then the Vikings would bring
stuff and then the Vikings would bring the most beautiful women you know back
the most beautiful women you know back home with them and then obviously like
home with them and then obviously like that's why Swedish women are beautiful
that's why Swedish women are beautiful is because Vikings got their pick of the
is because Vikings got their pick of the bunch because they were pillaging and
bunch because they were pillaging and being nasty and the Beautiful Women they
being nasty and the Beautiful Women they would bring home and reproduce with them
would bring home and reproduce with them and now we have like is why Scandinavian
and now we have like is why Scandinavian women are just so gorgeous right because
women are just so gorgeous right because of the way that like these people would
of the way that like these people would only pick the beautiful women to mate
only pick the beautiful women to mate with and that's kind of hard works now
with and that's kind of hard works now I'm I'm digressing here but you get the
I'm I'm digressing here but you get the point right you need to you need to
point right you need to you need to define the timeline so once again I've
define the timeline so once again I've got friend one friend two you know um
got friend one friend two you know um friend three and friend four right and
friend three and friend four right and we remember that friend three doesn't
we remember that friend three doesn't like friend four friend four doesn't
like friend four friend four doesn't like friend three friend one doesn't
like friend three friend one doesn't like friends whatever you know they like
like friends whatever you know they like this person but this person likes this
this person but this person likes this person and they like him you know what
person and they like him you know what we need to do is now we've identifi the
we need to do is now we've identifi the objects in the relationships we need to
objects in the relationships we need to identify the timeline at which these
identify the timeline at which these things happened and so maybe it happened
things happened and so maybe it happened that you know in
that you know in 2019 um friend three accidentally
2019 um friend three accidentally crashed friend one's car and promised to
crashed friend one's car and promised to pay friend one back but never did right
pay friend one back but never did right and so we we start with the timeline
and so we we start with the timeline there right and that was that was that
there right and that was that was that happened and then you know at this point
happened and then you know at this point friend one that wanted to get revenge so
friend one that wanted to get revenge so then they spilled water on I don't know
then they spilled water on I don't know right but the point here is you need to
right but the point here is you need to identify the timeline and so for example
identify the timeline and so for example with the systems example um we start
with the systems example um we start with here and then we come here and then
with here and then we come here and then here and then here so we've already
here and then here so we've already identified the timeline between these
identified the timeline between these objects and the way that the information
objects and the way that the information flows because you know we put the arrows
flows because you know we put the arrows in place right so the next thing to do
in place right so the next thing to do number five is to remove emotions from
number five is to remove emotions from the equation right so for example um
the equation right so for example um going back to the example of why are
going back to the example of why are Scandinavian women so beautiful right um
Scandinavian women so beautiful right um let's say that you have a thing against
let's say that you have a thing against pretty girls and you don't like them for
pretty girls and you don't like them for whatever reason whatever is wrong with
whatever reason whatever is wrong with you whatever you know I don't care right
you whatever you know I don't care right but let's say that you're trying to
but let's say that you're trying to analyze that and understand it or let's
analyze that and understand it or let's say you're trying to analyze why America
say you're trying to analyze why America is so woke and trying to understand that
is so woke and trying to understand that right well when it comes to dealing with
right well when it comes to dealing with political stuff or anything that you
political stuff or anything that you might deem you know bad right you're
might deem you know bad right you're going to have emotions about it and so
going to have emotions about it and so if you're trying to analyze something
if you're trying to analyze something and be be critical about something when
and be be critical about something when you don't like woke people or you love
you don't like woke people or you love woke people or you don't like pretty
woke people or you don't like pretty girls or you love pretty girls you're
girls or you love pretty girls you're going to filter your arguments and your
going to filter your arguments and your decisions and your criticality through
decisions and your criticality through the lens of the emotion right and so
the lens of the emotion right and so this is a very difficult thing to do but
this is a very difficult thing to do but it is possible it truly is possible to
it is possible it truly is possible to remove your emotion now it's not just
remove your emotion now it's not just about removing it it's about recognizing
about removing it it's about recognizing it and so if you're trying to analyze
it and so if you're trying to analyze the thing of why is America so woke
the thing of why is America so woke right but let's just say that you know
right but let's just say that you know you're super rightwing and you hate woke
you're super rightwing and you hate woke people you just you know you can't stand
people you just you know you can't stand them right for whatever reason you just
them right for whatever reason you just you know you don't like them this is a
you know you don't like them this is a skull to represent that you don't like
skull to represent that you don't like them right see what I'm doing here this
them right see what I'm doing here this is I'm objective this is I'm
is I'm objective this is I'm objectifying but anyway let's say that
objectifying but anyway let's say that you hate work people right I'm not
you hate work people right I'm not saying I do I'm not saying you should
saying I do I'm not saying you should I'm just saying that say someone does if
I'm just saying that say someone does if you're trying to analyze why America is
you're trying to analyze why America is a woke what you're more likely to do is
a woke what you're more likely to do is just instead of looking at the
just instead of looking at the historical timeline and the cause and
historical timeline and the cause and effect relationships that have resulted
effect relationships that have resulted in this cultural phenomenal developing
in this cultural phenomenal developing what you're going to do is you're just
what you're going to do is you're just going to blame the people people who are
going to blame the people people who are a woke and just say oh they're just weak
a woke and just say oh they're just weak and they're this that and the other or
and they're this that and the other or you know they just don't understand the
you know they just don't understand the way the world Works they've never worked
way the world Works they've never worked a there in their life and what's going
a there in their life and what's going to happen is all of your thinking is
to happen is all of your thinking is going to be filtered through your hatred
going to be filtered through your hatred this is called the disliking hating
this is called the disliking hating tendency um in psychology on the flip
tendency um in psychology on the flip side you have the liking loving tendency
side you have the liking loving tendency in Psychology these are colletive biases
in Psychology these are colletive biases that are um studied and recognized but
that are um studied and recognized but the point here is it's kind of
the point here is it's kind of impossible to be objective when your
impossible to be objective when your emotions rep play and so what you can do
emotions rep play and so what you can do is you can recognize if an emotion
is you can recognize if an emotion exists and when you recognize an emotion
exists and when you recognize an emotion exists just park it be like okay I can
exists just park it be like okay I can feel this emotion I can feel anger I can
feel this emotion I can feel anger I can feel the sadness I can feel the anxiety
feel the sadness I can feel the anxiety whatever it might be and just recognize
whatever it might be and just recognize it and just sit with it and don't try to
it and just sit with it and don't try to remove it well you want to try and
remove it well you want to try and remove it but it's kind of the first
remove it but it's kind of the first step to removal is recognition and then
step to removal is recognition and then try and park it calm yourself down and
try and park it calm yourself down and then continue with the analysis right
then continue with the analysis right it's entirely possible to do it just
it's entirely possible to do it just take practice
take practice okay now the next thing to
okay now the next thing to do is the six point which is to remove
do is the six point which is to remove Loops okay so this is more this is more
Loops okay so this is more this is more of a question of if you're dealing with
of a question of if you're dealing with someone who has like a problem trying to
someone who has like a problem trying to solve or if someone's explaining a piece
solve or if someone's explaining a piece of information to you human beings tend
of information to you human beings tend to be extremely terrible at explaining
to be extremely terrible at explaining things um in objective terms in critical
things um in objective terms in critical terms and what they'll do is they'll
terms and what they'll do is they'll constantly Loop things back in their
constantly Loop things back in their arguments right so for example if I'm
arguments right so for example if I'm doing a coaching call for someone um and
doing a coaching call for someone um and I'm teaching a client how to get clients
I'm teaching a client how to get clients um and they come to me and they're like
um and they come to me and they're like I can I get CLI C and they'll say the
I can I get CLI C and they'll say the same thing like you know 10 times and so
same thing like you know 10 times and so often what happens if you're not careful
often what happens if you're not careful when you're analyzing arguments is
when you're analyzing arguments is people will repeat the same thing or the
people will repeat the same thing or the same piece of information over and over
same piece of information over and over again and there's this thing in
again and there's this thing in Psychology once again called the
Psychology once again called the availability Cascade and what it means
availability Cascade and what it means is that if a piece of information is
is that if a piece of information is more readily available to the the the
more readily available to the the the mind we're more likely to give it
mind we're more likely to give it credibility and Credence and so when
credibility and Credence and so when you're analyzing information and when
you're analyzing information and when you're analyzing an argument or you know
you're analyzing an argument or you know trying to formulate you know an
trying to formulate you know an understanding of something and be
understanding of something and be critical um it's imperative that you
critical um it's imperative that you remove the loops associated with it
remove the loops associated with it because just because something is
because just because something is repeated over and over again doesn't
repeated over and over again doesn't mean it's actually more important okay
mean it's actually more important okay primary example of this coming back to
primary example of this coming back to the brexit thing you know the lack of
the brexit thing you know the lack of critical thinking that made us leave the
critical thinking that made us leave the EU was a £350 million and then it was
EU was a £350 million and then it was also turkey they were like turkey's
also turkey they were like turkey's going to join and you know it's going to
going to join and you know it's going to cost us £350 million per week you know
cost us £350 million per week you know this is an incomprehensible amount of
this is an incomprehensible amount of money to the average price in the UK and
money to the average price in the UK and for some reason a lot of people in the
for some reason a lot of people in the UK didn't like the idea of joining the
UK didn't like the idea of joining the lead party knew this and what they did
lead party knew this and what they did is they just looped it they repeated the
is they just looped it they repeated the same piece of information over and over
same piece of information over and over and over and over again once again
and over and over again once again cognitive bias and psychology called the
cognitive bias and psychology called the familiarity tendency um the the tendency
familiarity tendency um the the tendency for us to give Credence to things that
for us to give Credence to things that are more familiar and it links them with
are more familiar and it links them with the availability Cascade and this is
the availability Cascade and this is dangerous because if this is just looped
dangerous because if this is just looped over and over if a human being is sat
over and over if a human being is sat down you know in their office or in
down you know in their office or in their study trying to make an educated
their study trying to make an educated vote on should we leave the EU or should
vote on should we leave the EU or should we stay in the EU you and this is the
we stay in the EU you and this is the same thing for other political parties
same thing for other political parties as well um Trump did this as well right
as well um Trump did this as well right I can give you an example in with
I can give you an example in with American presidency recently Trump did
American presidency recently Trump did this where um he said we're going to
this where um he said we're going to build a wall right we're going to build
build a wall right we're going to build a wall between like Texas and Mexico
a wall between like Texas and Mexico right so we can for the immigration all
right so we can for the immigration all that stuff once again not saying it's
that stuff once again not saying it's right or wrong just saying you know it
right or wrong just saying you know it exists and he was like we're going to
exists and he was like we're going to build a wall and what did he do he
build a wall and what did he do he repeated this thing and looped it over
repeated this thing and looped it over and over and over again right so when
and over and over again right so when the average American voter sat down to
the average American voter sat down to vote for either like Trump or Hillary or
vote for either like Trump or Hillary or whoever it was at the time um this piece
whoever it was at the time um this piece of information have been looped so much
of information have been looped so much that they gave more credibility to it
that they gave more credibility to it and they thought it must be a good idea
and they thought it must be a good idea because it's everyone saying right so
because it's everyone saying right so that's basically the six-step process to
that's basically the six-step process to like analyzing the information right
like analyzing the information right because before we can actually solve a
because before we can actually solve a problem or like before we can really do
problem or like before we can really do anything with the information or make a
anything with the information or make a decision we need to understand
decision we need to understand objectively exactly what we're dealing
objectively exactly what we're dealing with and so this is basically here like
with and so this is basically here like really if you think about it um critical
really if you think about it um critical thinking it kind of falls into two
thinking it kind of falls into two states right um You can see that not
states right um You can see that not really I don't want to rub this off yet
really I don't want to rub this off yet you can see here so thinking
you can see here so thinking critically
critically right there's basically two stages and I
right there's basically two stages and I just described the first stage right
just described the first stage right stage
stage one is building your
one is building your understanding and then stage two is
understanding and then stage two is probably well once again still it's
probably well once again still it's still understanding there's a quote from
still understanding there's a quote from I think it was Einstein or Newton they
I think it was Einstein or Newton they said if I had an hour to solve a problem
said if I had an hour to solve a problem I spend the first like 55 minutes
I spend the first like 55 minutes understanding it but basically we want
understanding it but basically we want to start by understanding it and then
to start by understanding it and then solving it
solving it right so this is basically this is
right so this is basically this is basically becoming objective it's
basically becoming objective it's analyzing the information and getting to
analyzing the information and getting to grips with the thing you're actually
grips with the thing you're actually dealing with so that when you come to
dealing with so that when you come to make a decision or prescribe a solution
make a decision or prescribe a solution or solve the problem you know that what
or solve the problem you know that what you're dealing with is true and you're
you're dealing with is true and you're being objective this is about getting
being objective this is about getting the facts it's about getting to the
the facts it's about getting to the truth right so we start with removal of
truth right so we start with removal of the self then we Define the objects then
the self then we Define the objects then we Define the relationships between the
we Define the relationships between the objects and the timelines by which those
objects and the timelines by which those relationships are built on and then um
relationships are built on and then um we remove our emotions and then we
we remove our emotions and then we remove the loops and then we know we're
remove the loops and then we know we're actually dealing with something and
actually dealing with something and we're dealing with objective reality
we're dealing with objective reality right so once we've done this right and
right so once we've done this right and once we've actually assimilated the
once we've actually assimilated the information properly
information properly and understood it it's time to go one
and understood it it's time to go one step deeper right so I'm going to pause
step deeper right so I'm going to pause the video and come back all right I'm
the video and come back all right I'm back took a quick break cuz this is
back took a quick break cuz this is going on for a long time but I wanted to
going on for a long time but I wanted to actually grab my laptop here to give you
actually grab my laptop here to give you an example of um what I mean by
an example of um what I mean by relationships and objects just to drill
relationships and objects just to drill this point home and really showare what
this point home and really showare what it means so what you can see on the
it means so what you can see on the screen here I don't know if you can see
screen here I don't know if you can see this but this is my team so I run a
this but this is my team so I run a eight figure Consulting business called
eight figure Consulting business called Imperium acquisition and we have about
Imperium acquisition and we have about 14 well about 20 people on our team like
14 well about 20 people on our team like 14 called team members 30 indirect team
14 called team members 30 indirect team members so it rounds up and what this
members so it rounds up and what this looks like is like this so you can see
looks like is like this so you can see here I've listed out the objects right
here I've listed out the objects right in terms of the team members and then I
in terms of the team members and then I basically presented the relationships
basically presented the relationships between all of them because like I
between all of them because like I things were kind of getting out of hand
things were kind of getting out of hand with the company I was like what the
with the company I was like what the hell have I built and so I wanted to
hell have I built and so I wanted to understand it so that's just an example
understand it so that's just an example um like just an example want to give you
um like just an example want to give you so now it's time for us to actually
so now it's time for us to actually explore how to like how to know whether
explore how to like how to know whether or not something's true right because
or not something's true right because you know I've taught you how to process
you know I've taught you how to process information and understand things right
information and understand things right but now it's time to actually put some
but now it's time to actually put some rubber to the road so to speak and
rubber to the road so to speak and understand like if someone says
understand like if someone says something how do you know whether or not
something how do you know whether or not it's true right so basically what's
it's true right so basically what's going to happen is people are going to
going to happen is people are going to make
make arguments all right now I don't mean
arguments all right now I don't mean arguments is in like you know anger or
arguments is in like you know anger or hate filled speech that you know breaks
hate filled speech that you know breaks down communication what I mean is an
down communication what I mean is an argument is like a statement of truth
argument is like a statement of truth that human being is going to present to
that human being is going to present to you um and I'm going to give you some
you um and I'm going to give you some examples and we're going to get into it
examples and we're going to get into it so when it comes to an argument what we
so when it comes to an argument what we need to be able to do is we need to be
need to be able to do is we need to be able to examine arguments right in a
able to examine arguments right in a critical way because if someone says to
critical way because if someone says to you something that is not true and you
you something that is not true and you believe it now suddenly your life is no
believe it now suddenly your life is no longer in alignment with the objective
longer in alignment with the objective nature of the world which means that
nature of the world which means that your decisions and actions are out of
your decisions and actions are out of alignment with reality which means
alignment with reality which means you're going to suffer and so if you
you're going to suffer and so if you don't want to suffer you need to learn
don't want to suffer you need to learn to analyze arguments this takes a lot of
to analyze arguments this takes a lot of effort a lot of time um but it's
effort a lot of time um but it's possible okay so first thing is what
possible okay so first thing is what we're going to do is we're going to use
we're going to do is we're going to use the model that I just explained to
the model that I just explained to understand this because I've just given
understand this because I've just given you a piece of information that in order
you a piece of information that in order to be successful you have to examine
to be successful you have to examine arguments right so what we need to now
arguments right so what we need to now do is break down and assimilate this
do is break down and assimilate this information so we're going to start by
information so we're going to start by identifying the object of an argument
identifying the object of an argument right so you see how this works I'm
right so you see how this works I'm going to give you a live example right
going to give you a live example right so basically an argument is really
so basically an argument is really broken up into three things right so
broken up into three things right so just on my paper here um the first thing
just on my paper here um the first thing well basically it works like
well basically it works like this
premise conclusion right so what I've done here
conclusion right so what I've done here is I've taken information I've
is I've taken information I've assimilated it and now we have three
assimilated it and now we have three objects right and so basically when it
objects right and so basically when it comes to an argument a claim is
comes to an argument a claim is basically a statement of Truth a premise
basically a statement of Truth a premise is something that backs up that
is something that backs up that statement and the conclusion basically
statement and the conclusion basically just repeats the claim right and so like
just repeats the claim right and so like this is how it works so for example um I
this is how it works so for example um I could just say um cold
could just say um cold email doesn't work
email doesn't work doesn't
doesn't work
work because I didn't get let's just do
right so this is an example of an argument cold email doesn't work and
argument cold email doesn't work and that basically means cold email doesn't
that basically means cold email doesn't help people get clients cold email
help people get clients cold email doesn't work because I didn't get
doesn't work because I didn't get results so YouTube is better so what we
results so YouTube is better so what we have here is the claim which is cold
have here is the claim which is cold email doesn't work then we have the
email doesn't work then we have the premise which is because I didn't get
premise which is because I didn't get results and then we have the conclusion
results and then we have the conclusion which is so YouTube is better so really
which is so YouTube is better so really a conclusion is also a claim but what
a conclusion is also a claim but what they trying to do here is make the point
they trying to do here is make the point like the real argument of this argument
like the real argument of this argument is that YouTube is better than CA and so
is that YouTube is better than CA and so kind of the the claim can become the
kind of the the claim can become the premise for the conclusion but also the
premise for the conclusion but also the conclusion can become a claim right does
conclusion can become a claim right does that make sense so this is an example of
that make sense so this is an example of an argument another example of an
an argument another example of an argument could be um you know if we just
argument could be um you know if we just take you know the my Asma Theory right
take you know the my Asma Theory right that I talked about earlier where people
that I talked about earlier where people believed that you know the Bubonic
believed that you know the Bubonic plague and diseases were spread through
plague and diseases were spread through smell right it could be um smell
smell right it could be um smell spreads
spreads disease
disease because um I
because um I smelled a bad
need to wash was wash your hands believe it or
wash was wash your hands believe it or not before like during the during my
not before like during the during my asthma during that theory um doctors did
asthma during that theory um doctors did not wash their hands they perform open
not wash their hands they perform open surgery without washing their hands
surgery without washing their hands which is crazy to us now but at the time
which is crazy to us now but at the time it seemed like the right thing to do so
it seemed like the right thing to do so here we have um here we have the
here we have um here we have the claim smell spreads disease and then
claim smell spreads disease and then here we have the premise which is
here we have the premise which is because I smelled it and got sick and
because I smelled it and got sick and then here we have the conclusion so what
then here we have the conclusion so what you need to be able to do is like Define
you need to be able to do is like Define arguments into their three components
arguments into their three components which is basically um claim premise and
which is basically um claim premise and conclusion and then break it down and
conclusion and then break it down and ask ourselves well does this resemble
ask ourselves well does this resemble the truth is this person seeing reality
the truth is this person seeing reality objectively are they aligned with the
objectively are they aligned with the truth how do I know it's true right so
truth how do I know it's true right so let's actually walk through how to how
let's actually walk through how to how to sort
to sort of examine an argument this is the most
of examine an argument this is the most probably probably is the most important
probably probably is the most important thing that a human being can ever be
thing that a human being can ever be taught to do ever but for some reason
taught to do ever but for some reason the school system doesn't even like clip
the school system doesn't even like clip it it doesn't even it doesn't even touch
it it doesn't even it doesn't even touch base with it mainly because nobody knows
base with it mainly because nobody knows how to do this right but that's come the
how to do this right but that's come the point so how do we I'm going to put this
point so how do we I'm going to put this up here how do we
up here how do we examine an
examine an argument
argument well okay so the first
well okay so the first thing is
thing is Judge from all angles
Judge from all angles um the second thing is
um the second thing is um examine
motive and the third thing is going to be um well I suppose a motive kind of is
be um well I suppose a motive kind of is the third thing
um okay facts versus opinions so when it comes to analyzing an argument and
comes to analyzing an argument and understanding whether or not someone is
understanding whether or not someone is telling the truth here's the thing this
telling the truth here's the thing this is what people don't get right about
is what people don't get right about before we get into this is there's a
before we get into this is there's a very big difference between telling the
very big difference between telling the truth and being
truth and being wrong so if someone if someone says like
wrong so if someone if someone says like cold Emil doesn't work because it didn't
cold Emil doesn't work because it didn't work for me so it doesn't work or if
work for me so it doesn't work or if someone says that I don't wash my hands
someone says that I don't wash my hands because smell is how diseases spread or
because smell is how diseases spread or if someone says I sacrifice a child
if someone says I sacrifice a child every day so the sun rises tomorrow they
every day so the sun rises tomorrow they are telling the truth
are telling the truth this is the thing you have to understand
this is the thing you have to understand is they just because someone's wrong
is they just because someone's wrong doesn't mean they don't think they're
doesn't mean they don't think they're telling the truth there is a very big
telling the truth there is a very big difference between being wrong and lying
difference between being wrong and lying lying is when you utter words that are
lying is when you utter words that are out of alignment with what you believe
out of alignment with what you believe the nature of the world is but being
the nature of the world is but being wrong just means that you're not seeing
wrong just means that you're not seeing the world properly and so you have to
the world properly and so you have to remember this like just because someone
remember this like just because someone is wrong doesn't mean they're lying
is wrong doesn't mean they're lying because if you like if people are wrong
because if you like if people are wrong about stuff all the time I'm I'm wrong
about stuff all the time I'm I'm wrong about stuff all the time everyone is
about stuff all the time everyone is like it's it's very common right but if
like it's it's very common right but if I came to you and um and said the Earth
I came to you and um and said the Earth is flat because I'm a 1400 peasant
is flat because I'm a 1400 peasant farmer that can only just see the Earth
farmer that can only just see the Earth and it's definitely flat I'm going to
and it's definitely flat I'm going to come to you be like the Earth is flat
come to you be like the Earth is flat and I will have conviction in my tone
and I will have conviction in my tone because of the way my ego is going to
because of the way my ego is going to back up my belief right and I'll be like
back up my belief right and I'll be like the Earth is flat the Earth is flat the
the Earth is flat the Earth is flat the Earth is flat because on my farm if I
Earth is flat because on my farm if I stand there and I look I for as far as
stand there and I look I for as far as the eye can see all I see is flat so the
the eye can see all I see is flat so the Earth is definitely flat right now I am
Earth is definitely flat right now I am wrong but I am telling the truth
wrong but I am telling the truth so when it comes to examining people's
so when it comes to examining people's arguments you have to remember that just
arguments you have to remember that just because you might think they're wrong
because you might think they're wrong doesn't mean they don't think they're
doesn't mean they don't think they're telling right so that's kind of how it
telling right so that's kind of how it works so the first step here is to
works so the first step here is to basically judge the argument from all
basically judge the argument from all angles right so what's going to happen
angles right so what's going to happen when someone has an argument is if you
when someone has an argument is if you disagree with them you're going to have
disagree with them you're going to have your opinion and they're going to have
your opinion and they're going to have their opinion and you guys are going to
their opinion and you guys are going to see things in a very different way right
see things in a very different way right so for example this comes back to let me
so for example this comes back to let me get some other tens here
so let me explain this right so let's say um we're going to use an abstraction
say um we're going to use an abstraction here so let's say that right here um is
here so let's say that right here um is you know let's just draw this a second
you know let's just draw this a second here okay um right here we have an easel
here okay um right here we have an easel right and on the easel here we have this
right and on the easel here we have this big sheet of
big sheet of paper
paper right okay and on the sheet of paper um
right okay and on the sheet of paper um let's just say is a
let's just say is a drawing of um
drawing of um let's just say a smiley face right we
let's just say a smiley face right we have a smiley face and this is you know
have a smiley face and this is you know an artist is drawing this now here's the
an artist is drawing this now here's the thing right we've now got
people right let us rraw them
right let us rraw them closer okay so let's say that we've got
closer okay so let's say that we've got this person here this person here and
this person here this person here and this person here right so now let's then
this person here right so now let's then argue okay that this person here has
argue okay that this person here has blue glasses on
blue glasses on right this person
right this person here has red glasses on and this person
here has red glasses on and this person here has green glasses on Okay so we've
here has green glasses on Okay so we've got a blue drawing right but we've got
got a blue drawing right but we've got people with different shades of like
people with different shades of like different well let's just say the
different well let's just say the drawing B right but these people have
drawing B right but these people have different color glasses on different
different color glasses on different tints of glasses right and so what's
tints of glasses right and so what's going happen is reality is going to
going happen is reality is going to manifest differently to each person and
manifest differently to each person and so the first step to examining an
so the first step to examining an argument is to try and judge the
argument is to try and judge the argument from all angles from every
argument from all angles from every potential angle or every potential like
potential angle or every potential like perception that you can take on the
perception that you can take on the objective thing you're going to try and
objective thing you're going to try and take right and so this the thing is is
take right and so this the thing is is the person with the blue glasses on
the person with the blue glasses on right they are going to see a blue
right they are going to see a blue smiley face right but here's the thing
smiley face right but here's the thing right the person with the red glasses on
right the person with the red glasses on is going to their entire reality is
is going to their entire reality is going to be filtered through red red
going to be filtered through red red glasses and so what they're going to see
glasses and so what they're going to see over here is a red smiley face right but
over here is a red smiley face right but then here's the thing again because this
then here's the thing again because this is it people perceive stuff in different
is it people perceive stuff in different ways the person with the green glasses
ways the person with the green glasses on is going to have everything filtered
on is going to have everything filtered through Green Glass and so when they
through Green Glass and so when they look at the easel what's going to happen
look at the easel what's going to happen is they are going to see a green smiley
is they are going to see a green smiley face right and so now we've got these
face right and so now we've got these three people here who are going to argue
three people here who are going to argue to the High Heavens that what they see
to the High Heavens that what they see is correct when in reality
is correct when in reality objectively the smiley face could just
objectively the smiley face could just be
be black and they're all wrong right so
black and they're all wrong right so what you would need to do in this
what you would need to do in this instance right if you were a person
instance right if you were a person don't know if you can hear my doorbell
don't know if you can hear my doorbell there I changed the doorbell to the
there I changed the doorbell to the Titanic theme tune I thought it' be
Titanic theme tune I thought it' be funny but now it just kind of annoys me
funny but now it just kind of annoys me and interferes with my videos but I'm
and interferes with my videos but I'm going to keep rolling either way this is
going to keep rolling either way this is the um this is the level of um video
the um this is the level of um video production that you can expect with my
production that you can expect with my channel random Titanic doorbell start
channel random Titanic doorbell start going off anyway maybe you didn't hear
going off anyway maybe you didn't hear it maybe I just made it Mountain out a
it maybe I just made it Mountain out a mill but what your job here if if you're
mill but what your job here if if you're you know if you're here in all of your
you know if you're here in all of your high and mighty critical ability is you
high and mighty critical ability is you need to go to everyone and say okay well
need to go to everyone and say okay well you know let me put your glasses on and
you know let me put your glasses on and then let me put your glasses on let me
then let me put your glasses on let me put your glasses on and then eventually
put your glasses on and then eventually you know you're going to take all the
you know you're going to take all the glasses off and see that it's black and
glasses off and see that it's black and be like well guys look just take your
be like well guys look just take your glasses off and then you'll see right
glasses off and then you'll see right and so this is the thing is you need to
and so this is the thing is you need to understand that there are multiple
understand that there are multiple multiple
multiple ways and there's the doorbell again bear
ways and there's the doorbell again bear with me I'm going to come back in a
with me I'm going to come back in a second all right very sorry about that I
second all right very sorry about that I had to let the cleaners in um anyway so
had to let the cleaners in um anyway so how professional of me so basically the
how professional of me so basically the point here is there are multiple ways to
point here is there are multiple ways to see the same thing and if you're not
see the same thing and if you're not capable of stepping into other people's
capable of stepping into other people's shoes and seeing the argument from their
shoes and seeing the argument from their perspective from your perspective from
perspective from your perspective from other people's perspectives you're wrong
other people's perspectives you're wrong right so when it comes to the argument
right so when it comes to the argument of cold email work or not you need to
of cold email work or not you need to look at that from the perspective of
look at that from the perspective of someone that hasn't made it work and
someone that hasn't made it work and someone that has made it work and maybe
someone that has made it work and maybe someone that hasn't even tried it yet
someone that hasn't even tried it yet right and then from that you'll be able
right and then from that you'll be able to basically triangulate those opinions
to basically triangulate those opinions and become more objective right um for
and become more objective right um for example this is another example um if if
example this is another example um if if I um started feeling down and sad and I
I um started feeling down and sad and I thought I had depression which
thought I had depression which fortunately has never happened um but if
fortunately has never happened um but if that did happen I would go to multiple
that did happen I would go to multiple doctors and multiple psychiatrists I
doctors and multiple psychiatrists I would go to like five different
would go to like five different professionals to get five different
professionals to get five different angles to judge the argument from
angles to judge the argument from because if I went to a doctor and they
because if I went to a doctor and they diagnosed me with depression and said
diagnosed me with depression and said you need to take these pills um that's
you need to take these pills um that's an argument they would say okay you are
an argument they would say okay you are depressed so take these pills so you
depressed so take these pills so you don't have to be depressed anymore right
don't have to be depressed anymore right it's like I'm like okay well how do you
it's like I'm like okay well how do you know I'm depressed well because you said
know I'm depressed well because you said this this and yes so you can analyze it
this this and yes so you can analyze it but then what I would do is I would go
but then what I would do is I would go and get other people's opinions on that
and get other people's opinions on that thing so I'd go to other doctors I'd go
thing so I'd go to other doctors I'd go to psychiatrists I'd go to you know
to psychiatrists I'd go to you know natural healing people I'd go everywhere
natural healing people I'd go everywhere and then from that I would be able to
and then from that I would be able to have all angles of opinion and if
have all angles of opinion and if everyone agreed yes you have depression
everyone agreed yes you have depression then okay I have depression but if half
then okay I have depression but if half people agreed and half people didn't now
people agreed and half people didn't now I can actually analyze the argument and
I can actually analyze the argument and get to the bottom of it right so that's
get to the bottom of it right so that's that now the next thing is um basically
that now the next thing is um basically to analyze the motive right um and then
to analyze the motive right um and then this is this is quite an important thing
this is this is quite an important thing to do because you know incentive is um
to do because you know incentive is um one of the main things drives um like
one of the main things drives um like people lying or not lying incentive is
people lying or not lying incentive is just a strong reason as to why people
just a strong reason as to why people are wrong all the time so for example um
are wrong all the time so for example um you know the argument I made earlier
you know the argument I made earlier which I'm not actually making by the way
which I'm not actually making by the way I'm just giving you an example but the
I'm just giving you an example but the argument of cold
argument of cold email right doesn't work right so this
email right doesn't work right so this could be an argument that someone is
could be an argument that someone is making online right and the the problem
making online right and the the problem with this is like let's say that the
with this is like let's say that the person making this argument um is
person making this argument um is selling a course on how to build YouTube
selling a course on how to build YouTube for like how to build a YouTube organic
for like how to build a YouTube organic um channel for a business right and
um channel for a business right and their argument is cold email doesn't
their argument is cold email doesn't work because it didn't work for me but
work because it didn't work for me but YouTube worked for me so we have to look
YouTube worked for me so we have to look at this person's motivation we have to
at this person's motivation we have to look at whether or not they have an
look at whether or not they have an incentive to actually say the thing do
incentive to actually say the thing do they financially gain it doesn't have to
they financially gain it doesn't have to be Financial right but what do they gain
be Financial right but what do they gain by saying this argument is true so if
by saying this argument is true so if they're going out into the market and
they're going out into the market and saying hey C doesn't work it's there's a
saying hey C doesn't work it's there's a strong case to be made here where cold
strong case to be made here where cold email does work but they're telling you
email does work but they're telling you it doesn't because they want to say
it doesn't because they want to say their course on YouTube organic and it's
their course on YouTube organic and it's the same thing with me I'm I tell people
the same thing with me I'm I tell people cold emao works because part of my
cold emao works because part of my program is dedicated towards cold emao
program is dedicated towards cold emao although I also teach YouTube organic as
although I also teach YouTube organic as well but I know it works because I've
well but I know it works because I've experimented and tested with it but
experimented and tested with it but that's up that's up to you to decide
that's up that's up to you to decide right you need to do critical analysis
right you need to do critical analysis on what I say as well as everybody else
on what I say as well as everybody else um and so you need to understand the
um and so you need to understand the motivation another example right which
motivation another example right which is SU super super super prevalent um is
is SU super super super prevalent um is when doctors said that smoking is good
when doctors said that smoking is good for you right
for you right smoking is good for your health right
smoking is good for your health right this is what actual doctors said people
this is what actual doctors said people in white lab coats saying that smoking
in white lab coats saying that smoking was good right and that if you actually
was good right and that if you actually looked into this you would find money
looked into this you would find money trails to doctors being paid by smoking
trails to doctors being paid by smoking companies to say this so anytime an
companies to say this so anytime an authority figure says like something the
authority figure says like something the first place you need to look well after
first place you need to look well after judging from all angles the first place
judging from all angles the first place you need to look is the motive because
you need to look is the motive because my friend who had depression right well
my friend who had depression right well I put I'm not trying to colloquial
I put I'm not trying to colloquial eyesee depression by doing that but
eyesee depression by doing that but turns out he didn't actually have
turns out he didn't actually have depression he just had like a bad life
depression he just had like a bad life my friend went to a doctor and they
my friend went to a doctor and they diagnosed him with depression this is in
diagnosed him with depression this is in America by the way and the the doctor
America by the way and the the doctor prescribed him um anti-depressants like
prescribed him um anti-depressants like that and it turned out after we went
that and it turned out after we went through this process and analyzed this
through this process and analyzed this that the doctors like anti-depressant
that the doctors like anti-depressant pills they received the biggest
pills they received the biggest Commission on them we did some research
Commission on them we did some research and we found out that like the doctors
and we found out that like the doctors and I'm not I'm not pointing finger at
and I'm not I'm not pointing finger at doctors and saying all doctors are bad
doctors and saying all doctors are bad because in the hypocritic oath is it
because in the hypocritic oath is it rings pretty true Do no harm right but
rings pretty true Do no harm right but the doctor had an incentive to tell this
the doctor had an incentive to tell this guy to take anti-depressants right and
guy to take anti-depressants right and so the doctor couldn't really do his job
so the doctor couldn't really do his job objectively because the the incentive
objectively because the the incentive was in the way this is why apple does
was in the way this is why apple does not incentivize employees or give them
not incentivize employees or give them commission on sales if you go into an
commission on sales if you go into an Apple store all Apple store employees
Apple store all Apple store employees all people on the sales floor are not on
all people on the sales floor are not on commission they're on salary because
commission they're on salary because apple does not want to give um their
apple does not want to give um their employees the incentive to sell
employees the incentive to sell customers the wrong thing and so you
customers the wrong thing and so you need to be extremely careful here when
need to be extremely careful here when analyzing arguments get to the bottom of
analyzing arguments get to the bottom of the motivation and figure out whether or
the motivation and figure out whether or not like that argument is backed by
not like that argument is backed by incentive right um for example um the
incentive right um for example um the game changers documentary on Netflix
game changers documentary on Netflix about veganism right um turns out it was
about veganism right um turns out it was sponsored by beyond me or something like
sponsored by beyond me or something like that you know if you look you can find
that you know if you look you can find all these documentaries that claim that
all these documentaries that claim that there's a specific diet that's good for
there's a specific diet that's good for you or not um all of these research
you or not um all of these research journals and these P these papers that
journals and these P these papers that are published on your health they're
are published on your health they're always trying to sell a book or they're
always trying to sell a book or they're always being sponsored by a company to
always being sponsored by a company to do this research same thing is true for
do this research same thing is true for caffeine I don't drink coffee um I've
caffeine I don't drink coffee um I've done my critical thinking on this and I
done my critical thinking on this and I think it is very bad for you um I won't
think it is very bad for you um I won't get into the reasons why you can go and
get into the reasons why you can go and find them out for yourself trust me
find them out for yourself trust me there's plenty of them but everyone
there's plenty of them but everyone right now seems to to say that caffeine
right now seems to to say that caffeine is amazing and caffeine is great and
is amazing and caffeine is great and everything um but the issue is that like
everything um but the issue is that like it's not because like it's literally
it's not because like it's literally just stimulates your nervous system
just stimulates your nervous system forces your body to release chemicals
forces your body to release chemicals that indicate stress and caffeine right
that indicate stress and caffeine right now and coffee right now is where
now and coffee right now is where smoking was like 50 years ago everyone
smoking was like 50 years ago everyone thinks it's good for you all the doctors
thinks it's good for you all the doctors are publishing it all the prod when
are publishing it all the prod when everyone says something is really good
everyone says something is really good you you should probably watch out right
you you should probably watch out right unless they're saying that like you know
unless they're saying that like you know even then even then with diet like how
even then even then with diet like how do we know what's true anyway sorry for
do we know what's true anyway sorry for another day but my point is that someone
another day but my point is that someone that says that coffee is good for you
that says that coffee is good for you like you know you get these productivity
like you know you get these productivity YouTubers that say the coffee is really
YouTubers that say the coffee is really good for you and then it turns out
good for you and then it turns out they're sponsored by a coffee machine so
they're sponsored by a coffee machine so you just need to be careful just watch
you just need to be careful just watch out for it okay so the next thing is
out for it okay so the next thing is facts versus opinions um and I'm also
facts versus opinions um and I'm also going to put in
going to put in here number
here number four
four popularity but facts versus opinions is
popularity but facts versus opinions is a very simple one to the argument is the
a very simple one to the argument is the is someone actually like is the premise
is someone actually like is the premise to support the claim and arrive at the
to support the claim and arrive at the conclusion based on an opinion or a fact
conclusion based on an opinion or a fact and if it is an opinion is the opinion
and if it is an opinion is the opinion built on a fact so for example when
built on a fact so for example when someone says cold email doesn't work
someone says cold email doesn't work because it didn't work for me so YouTube
because it didn't work for me so YouTube oranic is better it's like well it what
oranic is better it's like well it what do you mean it didn't work for you like
do you mean it didn't work for you like how many Cod emails did you actually
how many Cod emails did you actually send what was your appointment booking
send what was your appointment booking rate how many different types of copy
rate how many different types of copy did you expect experiment with what
did you expect experiment with what Niche did you send them in right these
Niche did you send them in right these broad broad claims that are just
broad broad claims that are just basically opinion pieces not rooting any
basically opinion pieces not rooting any facts you're not going to get very [ __ ]
facts you're not going to get very [ __ ] so for example if I say to you cold
so for example if I say to you cold email works um so you should use it buy
email works um so you should use it buy my program that's the conclusion right
my program that's the conclusion right you you would be inclined to say why and
you you would be inclined to say why and I would say well because in the last
I would say well because in the last seven years I have send north of 200,000
seven years I have send north of 200,000 cold emails and made more than $8
cold emails and made more than $8 million with cold email and at present I
million with cold email and at present I have 670 students all using cold email
have 670 students all using cold email and B one to three appointments a day
and B one to three appointments a day with cold email and I know it works
with cold email and I know it works because I've seen it work not only for
because I've seen it work not only for me over the last seven years but nearly
me over the last seven years but nearly a thousand other people at this point
a thousand other people at this point and on top of that I've got other people
and on top of that I've got other people in the space who I can show you who are
in the space who I can show you who are using codo to get results then well
using codo to get results then well that's a pretty good argument right
that's a pretty good argument right obviously I have a motivation because
obviously I have a motivation because I'm selling something around cold email
I'm selling something around cold email so there's always that thing to filter
so there's always that thing to filter it through but at the same time it's
it through but at the same time it's like my opinion on cold email is based
like my opinion on cold email is based on fact and so I see people in the
on fact and so I see people in the agency space as well this is sort of my
agency space as well this is sort of my industry maybe you're not in agency
industry maybe you're not in agency industry but people in the industry are
industry but people in the industry are saying cold email doesn't work and then
saying cold email doesn't work and then I I'm like well why and they're like oh
I I'm like well why and they're like oh it just doesn't it's dead it's like
it just doesn't it's dead it's like people say this like cold email is dead
people say this like cold email is dead it's like okay well you know why and
it's like okay well you know why and then they're like oh because it doesn't
then they're like oh because it doesn't work anymore well you just said the same
work anymore well you just said the same thing you you've basically backed up an
thing you you've basically backed up an opinion with another opinion so you need
opinion with another opinion so you need to analyze this and ask yourself if
to analyze this and ask yourself if opinions are rooted in fact right so for
opinions are rooted in fact right so for example if I spoke to a peasant Farmer
example if I spoke to a peasant Farmer in the 1400s who believe the Earth is
in the 1400s who believe the Earth is flat and I said to him hey man um you
flat and I said to him hey man um you know why do you think the Earth is flat
know why do you think the Earth is flat he said well because when I look out
he said well because when I look out over there like I I don't really I can't
over there like I I don't really I can't see anything like it's just it's just
see anything like it's just it's just flat that's actually quite a good
flat that's actually quite a good argument but the thing is is we we need
argument but the thing is is we we need to do all all four of these things
to do all all four of these things because if we ask the peasant farmer
because if we ask the peasant farmer he's got the fact he's like look dude I
he's got the fact he's like look dude I I can't take a picture because cameras
I can't take a picture because cameras don't exist yet but I'm telling you if I
don't exist yet but I'm telling you if I just look out all I see is just flatness
just look out all I see is just flatness so the Earth has got to be flat because
so the Earth has got to be flat because like how could it be anything else cuz I
like how could it be anything else cuz I can't see anything else right but the
can't see anything else right but the thing is is we would need to judge the
thing is is we would need to judge the AR from all angles so we'd be like okay
AR from all angles so we'd be like okay well what if we can like get the angle
well what if we can like get the angle like I wouldn't believe the peasant
like I wouldn't believe the peasant farmer if I wasn't able to climb a
farmer if I wasn't able to climb a mountain and see like the curvature or
mountain and see like the curvature or be in a plane obviously planes didn't
be in a plane obviously planes didn't exist at that point but you get the
exist at that point but you get the point right you need to make sure you do
point right you need to make sure you do all these things so facts versus
all these things so facts versus opinions is someone like actually like
opinions is someone like actually like have they arrived at their conclusion or
have they arrived at their conclusion or have they arrived at their opinion
have they arrived at their opinion without bias or incentive by considering
without bias or incentive by considering all angles and are they actually rooting
all angles and are they actually rooting this in fact
this in fact right um another example I can give you
right um another example I can give you is um like my diet is heavily Carnival
is um like my diet is heavily Carnival based right so I eat lots of red meat um
based right so I eat lots of red meat um and whenever I tell someone that I eat
and whenever I tell someone that I eat lots of red meat they say who what red
lots of red meat they say who what red meat gives you cancer right and it's a
meat gives you cancer right and it's a very common reaction to to my diet cuz I
very common reaction to to my diet cuz I eat like a ton of meat like a ton of
eat like a ton of meat like a ton of meat more than most people eat in like
meat more than most people eat in like two months I eat in like a day and um
two months I eat in like a day and um and so I'll say I eat red meat I eat
and so I'll say I eat red meat I eat lots of red meat I'm basically on a
lots of red meat I'm basically on a Carnival diet and then they'll say well
Carnival diet and then they'll say well but red meat gives you cancer right and
but red meat gives you cancer right and then I'll say okay well I I completely
then I'll say okay well I I completely hear you um I'm open to analyzing this
hear you um I'm open to analyzing this argument why does red meat give you
argument why does red meat give you cancer and then they'll say oh because
cancer and then they'll say oh because you know like there's studies that show
you know like there's studies that show that it gives you cancer and then I'll
that it gives you cancer and then I'll say okay well specifically what studies
say okay well specifically what studies they're like well I don't know it's just
they're like well I don't know it's just like you know I read it you know it's
like you know I read it you know it's read me gives you cancer I'm like okay I
read me gives you cancer I'm like okay I hear you dude but like what
hear you dude but like what studies right it's the same thing with
studies right it's the same thing with people who don't like Andrew Tate right
people who don't like Andrew Tate right now my my opinion on Andrew Tate I'm
now my my opinion on Andrew Tate I'm pretty objective um I think some of the
pretty objective um I think some of the stuff is good some of it is bad um but a
stuff is good some of it is bad um but a lot of people hate Andrew Tate and you
lot of people hate Andrew Tate and you go to them and you say you know you say
go to them and you say you know you say oh I kind of like Tate and then they'll
oh I kind of like Tate and then they'll be like no I hate Andrew Tate you say
be like no I hate Andrew Tate you say hey I completely hear you um why do you
hey I completely hear you um why do you hate him oh because some of the stuff he
hate him oh because some of the stuff he says is so bad like some of the stuff he
says is so bad like some of the stuff he says is just awful towards women and
says is just awful towards women and then you know you'll go to the person
then you know you'll go to the person and say okay I get that but like
and say okay I get that but like specifically what has he said that you
specifically what has he said that you disagree with and then they're like oh
disagree with and then they're like oh he's just he's just a misogynist well
he's just he's just a misogynist well okay why is he a misogynist oh because
okay why is he a misogynist oh because he says bad things about women okay but
he says bad things about women okay but what does he say and then this person
what does he say and then this person like isn't able to actually list things
like isn't able to actually list things that he said now I'm not saying that
that he said now I'm not saying that Andrew Tate hasn't said bad things about
Andrew Tate hasn't said bad things about women um but my point is that like some
women um but my point is that like some of the stuff he has said about women is
of the stuff he has said about women is not good right there's some interviews
not good right there's some interviews with him like P Morgan interview and
with him like P Morgan interview and there some stuff he said that I disagree
there some stuff he said that I disagree with being misogynistic and stuff but
with being misogynistic and stuff but the thing is is like it's it's not until
the thing is is like it's it's not until you actually ask someone why that that
you actually ask someone why that that there's no Foundation to their argument
there's no Foundation to their argument in any way shape or form like the red me
in any way shape or form like the red me thing red me gives you cancer oh I hear
thing red me gives you cancer oh I hear you why you think think that oh because
you why you think think that oh because there's studies that show the they giv
there's studies that show the they giv you cancer okay well which study and
you cancer okay well which study and then the person could give a study and
then the person could give a study and be like oh this person at this
be like oh this person at this University in 2005 okay what were the
University in 2005 okay what were the variables for the study I don't know I
variables for the study I don't know I didn't really read it okay so now you're
didn't really read it okay so now you're basing an opinion on nothing like your
basing an opinion on nothing like your entire opinion of reality this is what
entire opinion of reality this is what happens when people don't don't
happens when people don't don't critically think things through your
critically think things through your entire orientation into the world is
entire orientation into the world is based off of absolutely nothing right
based off of absolutely nothing right and I could go there's so examples I can
and I could go there's so examples I can give you around this thing um but like I
give you around this thing um but like I used to think that being vegan was the
used to think that being vegan was the best thing in the world and then I tried
best thing in the world and then I tried it and it completely ruined me on my
it and it completely ruined me on my body and so now I don't think being
body and so now I don't think being vegan is good because I experimented
vegan is good because I experimented with it and so this is the thing like I
with it and so this is the thing like I actually will test things right I don't
actually will test things right I don't just take stuff at face value because
just take stuff at face value because you know I watched the game changers
you know I watched the game changers documentary and I was like this is about
documentary and I was like this is about being a vegan and I was like okay I'll
being a vegan and I was like okay I'll give it a go I tried it for 3 months got
give it a go I tried it for 3 months got very unwell very sick and then I kind of
very unwell very sick and then I kind of stopped and now I at carnival and I feel
stopped and now I at carnival and I feel a lot better um but you need to be able
a lot better um but you need to be able to release your attachment to these
to release your attachment to these opinions because someone say to me like
opinions because someone say to me like why is why is veganism good and I was
why is why is veganism good and I was like oh because Game Changer document
like oh because Game Changer document you said so and then I was like oh I'm
you said so and then I was like oh I'm being an idiot like that doesn't make
being an idiot like that doesn't make any sense at all right so so that's that
any sense at all right so so that's that so the fourth thing is popularity right
so the fourth thing is popularity right and this is basically like is this
and this is basically like is this opinion popular right because I can tell
opinion popular right because I can tell you from experience that the more people
you from experience that the more people put those pens on the floor the more
put those pens on the floor the more people that believe something to be true
people that believe something to be true the the less likely it is to actually be
the the less likely it is to actually be true right um and when when consensus
true right um and when when consensus prevails typically the idea falls apart
prevails typically the idea falls apart okay um and so you need to be very
okay um and so you need to be very careful of things that are popular and
careful of things that are popular and be very careful of things that Authority
be very careful of things that Authority like says because typically they can be
like says because typically they can be pretty wrong and for example um the
pretty wrong and for example um the housing crisis um the housing collapse
housing crisis um the housing collapse of you know the 2008 financial crisis
of you know the 2008 financial crisis where the entire US economy was backed
where the entire US economy was backed up by mortgage bonds and M Berry Michael
up by mortgage bonds and M Berry Michael bur um the one of the investors like
bur um the one of the investors like really smart guy he looked at the
really smart guy he looked at the housing market and thought yeah this is
housing market and thought yeah this is going to collapse in a few years I'm
going to collapse in a few years I'm going to short it and at the time
going to short it and at the time everyone thought he was insane because
everyone thought he was insane because houses were very popular and everyone
houses were very popular and everyone was like there's no way the housing
was like there's no way the housing market could fail because it's the
market could fail because it's the safest and that was an example right of
safest and that was an example right of a la critical thinking where you'd say
a la critical thinking where you'd say to someone like what do you think of the
to someone like what do you think of the housing market and then they'd say yeah
housing market and then they'd say yeah it's stable and it can never fail and
it's stable and it can never fail and then you can say why and then they
then you can say why and then they wouldn't really have an argument as to
wouldn't really have an argument as to why they' just be like well it's houses
why they' just be like well it's houses everyone needs houses well like why does
everyone needs houses well like why does that mean it's not going to fail right
that mean it's not going to fail right so Michael Barry if you watched The Big
so Michael Barry if you watched The Big Short he looked at this and he was like
Short he looked at this and he was like it's kind of not going the right way
it's kind of not going the right way I've seen the numbers I've seen the data
I've seen the numbers I've seen the data um and this is how people changed the
um and this is how people changed the world right this is how Darwin came up
world right this is how Darwin came up with his theory of evolution this is how
with his theory of evolution this is how like Newton Einstein wats and CRI like
like Newton Einstein wats and CRI like all these famous scientists basically
all these famous scientists basically just changed everything forever um it's
just changed everything forever um it's it's kind of like with um who was the BL
it's kind of like with um who was the BL that discovered um
that discovered um penicillin I can't remember his name I
penicillin I can't remember his name I think it was Joseph something thing or
think it was Joseph something thing or something I can't remember the guy
something I can't remember the guy discovered penicillin like no one even
discovered penicillin like no one even knew bacteria caused disease and then
knew bacteria caused disease and then this guy just put something in a Petri
this guy just put something in a Petri dish by accident and was like oh damn
dish by accident and was like oh damn like the disease is gone oh okay this
like the disease is gone oh okay this this might work right um and so that's
this might work right um and so that's that now the other thing that I want to
that now the other thing that I want to tell you is that it is
tell you is that it is possible it is possible for two things
possible it is possible for two things to be true at once right so for example
to be true at once right so for example um you can have sort of a duality here
um you can have sort of a duality here there's usually one better way to do
there's usually one better way to do something but it is possible for two
something but it is possible for two things to be true at once so for example
things to be true at once so for example um you know if someone says um cold
um you know if someone says um cold email right cold email can get you
email right cold email can get you clients and someone says YouTube organic
clients and someone says YouTube organic can get you clients right then it's
can get you clients right then it's possible both of these things can work
possible both of these things can work right and whether or not one is better
right and whether or not one is better than the other is Up For Debate but the
than the other is Up For Debate but the point here is a lot of people will just
point here is a lot of people will just polarize to this or this and I can give
polarize to this or this and I can give you a perfect example of this with C
you a perfect example of this with C acquisition
acquisition right where in client acquisition we
right where in client acquisition we have this um dichotomy of
have this um dichotomy of quantity right versus quality and
quantity right versus quality and there's this huge argument as to whether
there's this huge argument as to whether or not um we should send like lots of
or not um we should send like lots of emails or lots of messages and very few
emails or lots of messages and very few but very highly personalized ones right
but very highly personalized ones right the truth is that you can get clients
the truth is that you can get clients this way and this way and the best thing
this way and this way and the best thing to really do is what I call quan
to really do is what I call quan quality which is where we marry them
quality which is where we marry them both together and we send lots of emails
both together and we send lots of emails but very good ones right um another
but very good ones right um another example of two things being true at once
example of two things being true at once could be science right and
could be science right and religion so maybe you believe in God
religion so maybe you believe in God right but you also think that Darwin was
right but you also think that Darwin was right right why can't it be the case
right right why can't it be the case that God created natural selection right
that God created natural selection right so my point is like once again I don't
so my point is like once again I don't really have an opinion on a lot of stuff
really have an opinion on a lot of stuff and this channel is designed for me to
and this channel is designed for me to be um objective and without bias and to
be um objective and without bias and to teach you things so that you can better
teach you things so that you can better understand reality without my biases of
understand reality without my biases of what I think is right getting in the way
what I think is right getting in the way um but it's possible for you to believe
um but it's possible for you to believe in science and to believe in religion
in science and to believe in religion believe it or not two things can two
believe it or not two things can two conflicting things can both have
conflicting things can both have Credence and credibility at the same
Credence and credibility at the same time and just because you believe
time and just because you believe heavily in one thing doesn't mean the
heavily in one thing doesn't mean the other thing isn't right or true okay um
other thing isn't right or true okay um and that's you know a lot of the time
and that's you know a lot of the time you have to make a decision and you have
you have to make a decision and you have to to fall on them but another example
to to fall on them but another example um is you've got like the
um is you've got like the Democrats right and then in America
Democrats right and then in America you've got Democrats and you've got the
you've got Democrats and you've got the Republicans right and you know from my
Republicans right and you know from my political opinion would be well the
political opinion would be well the Democrats have some good stuff to say
Democrats have some good stuff to say and the Republicans have some good stuff
and the Republicans have some good stuff to say so what probably makes the most
to say so what probably makes the most sense here is to have a political party
sense here is to have a political party that marries both of these sides and has
that marries both of these sides and has some arguments from here and some
some arguments from here and some arguments from him right so two things
arguments from him right so two things can be good and true at the same time um
can be good and true at the same time um but a lot of people who are Republican
but a lot of people who are Republican hate the Democrats and a lot of people
hate the Democrats and a lot of people who are Democrats hate the Republicans
who are Democrats hate the Republicans and the problem with this is like when
and the problem with this is like when you take a side and when you form an
you take a side and when you form an opinion and when you get really rooted
opinion and when you get really rooted in a belief it blinds you and you
in a belief it blinds you and you immediately restrict your ability to see
immediately restrict your ability to see 50% of the information that may have
50% of the information that may have some credibility or may be useful to you
some credibility or may be useful to you right so just watch out for that when
right so just watch out for that when you're thinking critically it's very
you're thinking critically it's very important and a lot of people say this
important and a lot of people say this I've seen this in YouTube comments
I've seen this in YouTube comments before where I've made videos on um all
before where I've made videos on um all sorts of stuff like Andrew Tay for
sorts of stuff like Andrew Tay for politics religion stuff like that and I
politics religion stuff like that and I always don't take a side right I'm
always don't take a side right I'm like you know I'll always say like look
like you know I'll always say like look my doesn't matter here like and then
my doesn't matter here like and then people will be like oh he's so afraid to
people will be like oh he's so afraid to get canceled and like you know he
get canceled and like you know he doesn't have any opinions so we can't
doesn't have any opinions so we can't trust him and it's like you got those
trust him and it's like you got those people just don't get it they don't get
people just don't get it they don't get the point that it's possible to observe
the point that it's possible to observe something without taking a side right
something without taking a side right and it's possible to like actually look
and it's possible to like actually look at something without having to um
at something without having to um project your ego and your emotion
project your ego and your emotion emotional system onto it um but anyway
emotional system onto it um but anyway that's that's the funny thing is not not
that's that's the funny thing is not not taking aside is basically taking aside
taking aside is basically taking aside if you think about it um so the next
if you think about it um so the next thing we're going to talk about is
thing we're going to talk about is basically um you need to remove we've
basically um you need to remove we've talked about biases and stuff um there's
talked about biases and stuff um there's a there's a few biases to remove I'm
a there's a few biases to remove I'm going to list them out to you this is
going to list them out to you this is going to be a long video by the way but
going to be a long video by the way but you know we roll um so the next stage to
you know we roll um so the next stage to do when you're analyzing an argument
do when you're analyzing an argument right because we we've talked about
right because we we've talked about examining an argument and we've talked
examining an argument and we've talked about um basically how to um we
about um basically how to um we understand the components of an argument
understand the components of an argument which is claim premise and um conclusion
which is claim premise and um conclusion right and so we understand that like if
right and so we understand that like if we have the
we have the claim right and we have the premise here
claim right and we have the premise here hi that's okay thank you no worries
hi that's okay thank you no worries sorry um we have the premise right and
sorry um we have the premise right and then we have the
then we have the conclusion right and then the claim kind
conclusion right and then the claim kind of support of conclusion so we we
of support of conclusion so we we remember we have the object right and we
remember we have the object right and we have the relationships between these
have the relationships between these things and we also kind of have a
things and we also kind of have a timeline because we make the claim first
timeline because we make the claim first we make the premise second we make the
we make the premise second we make the conclusion third so we've been able to
conclusion third so we've been able to ass the information right um and I've
ass the information right um and I've explained how to basically um examine an
explained how to basically um examine an argument with those four principles I
argument with those four principles I just explained um which is judging it
just explained um which is judging it from all angles right and seeing it from
from all angles right and seeing it from different perspectives um examining the
different perspectives um examining the motive behind it um what else was there
motive behind it um what else was there I can't even do this video being my my
I can't even do this video being my my brain's gone you can rewind and rewatch
brain's gone you can rewind and rewatch but you know all of those things right
but you know all of those things right um different angles motivation facts
um different angles motivation facts versus opinions and um
versus opinions and um the last one that I drew in green that I
the last one that I drew in green that I could remember if we went back you get
could remember if we went back you get the point right we've been through that
the point right we've been through that Stu so now let's talk about biases so
Stu so now let's talk about biases so what biases do you actually need to
what biases do you actually need to remove in order to make sure that you
remove in order to make sure that you are being correct right and being
are being correct right and being objective well the first one is
objective well the first one is Authority right the second one is
Authority right the second one is consensus once again um I have to thank
consensus once again um I have to thank my mentor Sam for this information um
my mentor Sam for this information um but I've been able to understand it well
but I've been able to understand it well enough at this point in my life to teach
enough at this point in my life to teach it and that's thanks to Sam so thank you
it and that's thanks to Sam so thank you Sam um
Sam um religion
religion politics
yourself and emotion so these are the like there's other there's going to be
like there's other there's going to be other biases but these are the primary
other biases but these are the primary biases that will lead you to making a
biases that will lead you to making a wrong decision so Authority is an
wrong decision so Authority is an obvious one um you need to just operate
obvious one um you need to just operate on the premise that everyone is wrong
on the premise that everyone is wrong until proven right no matter how much
until proven right no matter how much Authority they have even me with this
Authority they have even me with this video you should challenge it challenge
video you should challenge it challenge everything I say all the time constantly
everything I say all the time constantly you you know if I make a statement ask
you you know if I make a statement ask yourself why critically think it through
yourself why critically think it through consensus like this means is it popular
consensus like this means is it popular right is um is basically like everyone
right is um is basically like everyone like is it the common is it the status
like is it the common is it the status quo is it just like tradition like I
quo is it just like tradition like I always say that tradition is basically
always say that tradition is basically peer pressure from people who are dead
peer pressure from people who are dead right so just because we did something
right so just because we did something ages ago why do we have to do it now
ages ago why do we have to do it now right um population this should actually
right um population this should actually say popularity right is it popular
say popularity right is it popular cultural bias right just because the
cultural bias right just because the argument fits into the current state of
argument fits into the current state of the culture doesn't mean it's right
the culture doesn't mean it's right because sometimes culture is wrong right
because sometimes culture is wrong right um religion just because it conflicts
um religion just because it conflicts religion doesn't mean it's wrong primary
religion doesn't mean it's wrong primary example of that Charles Darwin natural
example of that Charles Darwin natural selection right or um the Aztec right
selection right or um the Aztec right when they sacrificed people so the sun
when they sacrificed people so the sun would come up it's kind of like you know
would come up it's kind of like you know like for them it's kind of like it's a
like for them it's kind of like it's a religious argument but we want to be
religious argument but we want to be careful of that politics um if it
careful of that politics um if it doesn't fit into a political frame
doesn't fit into a political frame doesn't mean it's wrong um yourself if
doesn't mean it's wrong um yourself if it doesn't fit your belief systems we
it doesn't fit your belief systems we now know this is this is a big one it's
now know this is this is a big one it's wrong and the last one is emotion hit
wrong and the last one is emotion hit right so just because like it makes you
right so just because like it makes you feel sad doesn't mean it's right okay or
feel sad doesn't mean it's right okay or just because it makes you angry doesn't
just because it makes you angry doesn't mean it's right or wrong your emotional
mean it's right or wrong your emotional state basically has no real indication
state basically has no real indication of the honest objective nature of the
of the honest objective nature of the world so now what I'm going to do that's
world so now what I'm going to do that's my paper down I'm going to Freestyle the
my paper down I'm going to Freestyle the rest L um what we're now going to do is
rest L um what we're now going to do is explore um another method of thinking
explore um another method of thinking that concludes all of this right so the
that concludes all of this right so the first step that we have to do is
first step that we have to do is obviously understand we we've been
obviously understand we we've been through this right understanding
through this right understanding something is where we you know we have
something is where we you know we have the objects you know and the
the objects you know and the relationships and the timeline so we
relationships and the timeline so we actually know what we're dealing with
actually know what we're dealing with right um once we've understood something
right um once we've understood something we have to be able to examine something
we have to be able to examine something you know which is sort of like you know
you know which is sort of like you know um well those you know we had four four
um well those you know we had four four things around that you know which is
things around that you know which is like
like angles um it's going to be like opinions
angles um it's going to be like opinions versus facts you know and we had all
versus facts you know and we had all this stuff we just talked
this stuff we just talked about once we've understood and examined
about once we've understood and examined the next thing is to
the next thing is to question and this is really the
question and this is really the three-step process to thinking
three-step process to thinking critically right it's understanding what
critically right it's understanding what you're dealing with it's examining the
you're dealing with it's examining the argument based on motivation opinion
argument based on motivation opinion fact popularity and taking different
fact popularity and taking different angles
angles and then we actually question it so up
and then we actually question it so up until this point what we're doing is
until this point what we're doing is we're just trying to sort of gauge an
we're just trying to sort of gauge an examine right but now before we actually
examine right but now before we actually have stage four which is to decide right
have stage four which is to decide right can you see that there I think you can
can you see that there I think you can it's a little bit in the way so um well
it's a little bit in the way so um well I can just draw it down there so the
I can just draw it down there so the third stage is the question and then the
third stage is the question and then the fourth stage is to
fourth stage is to decide so before we decide whether
decide so before we decide whether something is true or before we decide
something is true or before we decide how to do something or behave on
how to do something or behave on something or integrate something into
something or integrate something into our life or reject information or accept
our life or reject information or accept an argument or before we do anything we
an argument or before we do anything we have to understand examine and question
have to understand examine and question because the decide thing is the easy
because the decide thing is the easy part the decide thing if if if I if
part the decide thing if if if I if someone gave me an hour of time I said
someone gave me an hour of time I said this earlier about one of the famous
this earlier about one of the famous scientists if someone gave me an hour to
scientists if someone gave me an hour to like critically think through and
like critically think through and analyze an argument or understand
analyze an argument or understand someone's perception and de whether or
someone's perception and de whether or not I wanted to integrate that into my
not I wanted to integrate that into my life I would spend probably you know 58
life I would spend probably you know 58 minutes right 58 minutes in this sort of
minutes right 58 minutes in this sort of Discovery phase here because it takes a
Discovery phase here because it takes a long time to break this all down and
long time to break this all down and then really the last 2 minutes is the
then really the last 2 minutes is the decision because the decision is is
decision because the decision is is instantaneous the decision will make
instantaneous the decision will make sense and immediately manifest once you
sense and immediately manifest once you have completed these sense right it's
have completed these sense right it's really just as straightforward as that
really just as straightforward as that it just B bang done straight away so the
it just B bang done straight away so the next stage is to question right and so
next stage is to question right and so in order for us to question
um right so let's just draw this again by the way if you're still with me
again by the way if you're still with me I commend you because this is no this is
I commend you because this is no this is no mean feet of there's no easy feet of
no mean feet of there's no easy feet of a video to make or watch
right okay so we have our stages of critical thinking here 1 2 3 and
critical thinking here 1 2 3 and four so once we've understood we can
four so once we've understood we can examine once we've examined We can
examine once we've examined We can question and once we've question we can
question and once we've question we can decide so the question that you're
decide so the question that you're looking to ask is why so there's a
looking to ask is why so there's a framework um in critical thinking there
framework um in critical thinking there there's a method of thought called
there's a method of thought called Socratic reasoning and brownie points
Socratic reasoning and brownie points for those of you who know might come up
for those of you who know might come up with that one drum roll please it's
with that one drum roll please it's going to be Socrates right so CTIC
going to be Socrates right so CTIC reasoning is basically where you ask why
reasoning is basically where you ask why until you get to the bottom or the root
until you get to the bottom or the root cause of the problem okay so for example
cause of the problem okay so for example you've seen me do this in live action a
you've seen me do this in live action a couple of times if someone says red meat
couple of times if someone says red meat gives you cancer I'd say why and then
gives you cancer I'd say why and then they'd say well because like there's
they'd say well because like there's studies that show that it like it does
studies that show that it like it does and that your stomach can't digest it
and that your stomach can't digest it okay why oh uh because like it's bad for
okay why oh uh because like it's bad for you okay well why is it bad for you or
you okay well why is it bad for you or because there studies and then what
because there studies and then what we're looking for is we're looking to
we're looking for is we're looking to catch people into a loop here right and
catch people into a loop here right and this is what people do when they are
this is what people do when they are wrong or when they don't have the truth
wrong or when they don't have the truth or when they don't like actually
or when they don't like actually understand things what will happen is
understand things what will happen is their argument will Loop right and so
their argument will Loop right and so this is how you know if a piece of
this is how you know if a piece of doesn't mean they're wrong by the way if
doesn't mean they're wrong by the way if someone Loops information doesn't mean
someone Loops information doesn't mean they're wrong it just means that they
they're wrong it just means that they haven't thought through which means
haven't thought through which means their argument hasn't been critically
their argument hasn't been critically analyzed which means that you can't
analyzed which means that you can't accept it as true or false right so by
accept it as true or false right so by asking why five times or as many times
asking why five times or as many times as you need to either you get to a point
as you need to either you get to a point of critical reasoning right which is
of critical reasoning right which is this thing is called critical
this thing is called critical reasoning or really a first
reasoning or really a first principle
principle right so you get back to you can see
right so you get back to you can see that one so by asking why enough times
that one so by asking why enough times we drill down we either get to a
we drill down we either get to a critical point of critical reasoning or
critical point of critical reasoning or first principle or what happens is
first principle or what happens is someone will Loop so once again for
someone will Loop so once again for example red meat gives you cancer why
example red meat gives you cancer why because there's studies that show that
because there's studies that show that it does um okay well like why did the
it does um okay well like why did the study show that it does oh because like
study show that it does oh because like your stomach can't digest it okay well
your stomach can't digest it okay well why does why can your stomach not digest
why does why can your stomach not digest it because there studies that show it
it because there studies that show it account right that's an example of a
account right that's an example of a loop another example would be cold email
loop another example would be cold email doesn't work um well why doesn't cold
doesn't work um well why doesn't cold email work well because I tried it um
email work well because I tried it um okay well like like Why didn't it work
okay well like like Why didn't it work because you tried it oh because like you
because you tried it oh because like you know people didn't respond oh why didn't
know people didn't respond oh why didn't people respond honestly like because
people respond honestly like because like well I tried it and I didn't
like well I tried it and I didn't respond right just that's another
respond right just that's another example of a loop right and so if if you
example of a loop right and so if if you discover a loop in your questioning of
discover a loop in your questioning of asking why enough times then basically
asking why enough times then basically the argument they have made has no
the argument they have made has no credibility it doesn't mean it's wrong
credibility it doesn't mean it's wrong like I said it doesn't mean it's
like I said it doesn't mean it's necessarily wrong it just means that
necessarily wrong it just means that it's not credible that it hasn't been
it's not credible that it hasn't been thought through and you shouldn't take
thought through and you shouldn't take it at face value for example smoking is
it at face value for example smoking is good for you why oh because like it
good for you why oh because like it stimulates your brain okay why because
stimulates your brain okay why because this this this right and you can even
this this this right and you can even with cratic reasoning get to a point of
with cratic reasoning get to a point of critical reasoning it does make sense
critical reasoning it does make sense but then you need to analyze and and
but then you need to analyze and and reason from up from the first principles
reason from up from the first principles right so sotic reasoning um when you do
right so sotic reasoning um when you do this you're going to piss people off
this you're going to piss people off people are going to get upset um but
people are going to get upset um but honestly it's the fastest way to drill
honestly it's the fastest way to drill straight down to the root cause of a
straight down to the root cause of a problem so I can give you an example
problem so I can give you an example right
right um so let's say that um you have a
um so let's say that um you have a problem right now in your business where
problem right now in your business where um you say I
um you say I can't get clients right and you're like
can't get clients right and you're like I can't get clients and then I'd be like
I can't get clients and then I'd be like okay well
okay well like why can't you get clients um
like why can't you get clients um because like no one buys from me right
because like no one buys from me right and then I'd be like okay well like why
and then I'd be like okay well like why why aren't people buying from you right
why aren't people buying from you right what's what's going on here and then the
what's what's going on here and then the reason would be like um my offer sucks
reason would be like um my offer sucks right and then I'd be like well like why
right and then I'd be like well like why like how do you know your offer sucks
like how do you know your offer sucks because like people don't respond right
because like people don't respond right people don't
people don't respond and then I'd be like okay well
respond and then I'd be like okay well why and be like um then they be like I
why and be like um then they be like I don't know really but then they be like
don't know really but then they be like why and they be like well because I'm
why and they be like well because I'm I'm not send I haven't emailed anyone
I'm not send I haven't emailed anyone yet this is kind of how it goes they be
yet this is kind of how it goes they be like I haven't emailed
like I haven't emailed anyone I haven't emailed anyone so the
anyone I haven't emailed anyone so the problem is I can't get clients but the
problem is I can't get clients but the route is because they haven't emailed
route is because they haven't emailed anyone so of course you can't get
anyone so of course you can't get clients because you haven't em emailed
clients because you haven't em emailed anyone but the problem is is people
anyone but the problem is is people think that it's because of their offer
think that it's because of their offer or because the market doesn't have the
or because the market doesn't have the money or because people aren't going to
money or because people aren't going to respond because Cod Emil doesn't work
respond because Cod Emil doesn't work but the real truth is they just didn't
but the real truth is they just didn't do it right another example could be um
do it right another example could be um like you know um I don't know like yeah
like you know um I don't know like yeah once again I can't I find it really
once again I can't I find it really difficult to get clients it's like why
difficult to get clients it's like why because like well my cold calling script
because like well my cold calling script doesn't work it's like okay well why not
doesn't work it's like okay well why not and then they'll be like well because
and then they'll be like well because like whenever I call people like it
like whenever I call people like it doesn't work it's like okay well why not
doesn't work it's like okay well why not and they'll be like well I I guess I've
and they'll be like well I I guess I've only really spoken to like three people
only really spoken to like three people but still like it's it's just not
but still like it's it's just not working well why have you only spoken to
working well why have you only spoken to three people because um well because
three people because um well because like I don't really want to do it well
like I don't really want to do it well why don't you really want to do it
why don't you really want to do it because honestly like I'm kind of just
because honestly like I'm kind of just like comfortable with my job right now
like comfortable with my job right now and I'm not that bothered about the
and I'm not that bothered about the business well why are you comfortable
business well why are you comfortable with your job because it's given me
with your job because it's given me enough money to make what I want and I'm
enough money to make what I want and I'm quite happy so we get to the route and
quite happy so we get to the route and the real reason you're not getting
the real reason you're not getting clients is because you're comfortable
clients is because you're comfortable with where you are right now it has
with where you are right now it has nothing to do with your script or
nothing to do with your script or anything it has everything to do with
anything it has everything to do with your comfort right and so this is
your comfort right and so this is basically what we call First a first
basically what we call First a first principle when you drill down through a
principle when you drill down through a problem by just asking why enough times
problem by just asking why enough times and you get to the bottom of the real
and you get to the bottom of the real root cause of the problem and I do this
root cause of the problem and I do this all the time you know I will do this
all the time you know I will do this with sales reps I'll do this with when
with sales reps I'll do this with when I'm hiring people I do this with clients
I'm hiring people I do this with clients I do it with my business partner my
I do it with my business partner my friends my family like if someone has an
friends my family like if someone has an argument to make I'll go through the the
argument to make I'll go through the the four-step well the the three-step
four-step well the the three-step process to analyze it um but then it
process to analyze it um but then it always just comes back to like why why
always just comes back to like why why why why why why why why why why why why
why why why why why why why why why why why why why why why and then you get to
why why why why why and then you get to the bottom of it and then you realize
the bottom of it and then you realize that their entire argument is a complete
that their entire argument is a complete lie and you know this is this is a sad
lie and you know this is this is a sad thing because you could talk to like a
thing because you could talk to like a 75-year-old um and they could say like
75-year-old um and they could say like you know oh money money doesn't grow on
you know oh money money doesn't grow on trees son like money is scarce and you
trees son like money is scarce and you should save your pennies I'd be like
should save your pennies I'd be like well why oh because back in my day like
well why oh because back in my day like money was scarce and no one made
money was scarce and no one made anything well why uh I don't know and
anything well why uh I don't know and then you realize that your entire life
then you realize that your entire life is built off of just I don't know just
is built off of just I don't know just because that's kind of how that's how
because that's kind of how that's how that is well why is why is it like that
that is well why is why is it like that well because that's how I've always
well because that's how I've always known it to be well why is it because
known it to be well why is it because you why is that why is it why is it
you why is that why is it why is it always what you've known it to be well
always what you've known it to be well because my dad told me that I didn't
because my dad told me that I didn't have like money was abundant and my
have like money was abundant and my parents told me that like money was
parents told me that like money was scarce and they my my parents never had
scarce and they my my parents never had any money so that's why money doesn't
any money so that's why money doesn't exist in abundance well why didn't your
exist in abundance well why didn't your parents have any money oh because my
parents have any money oh because my well my grandparents told them that
well my grandparents told them that money doesn't exist and then what
money doesn't exist and then what happens is we we develop these Cycles
happens is we we develop these Cycles you know of existence which typically
you know of existence which typically where you know your great grandparents
where you know your great grandparents tell your grandparents something and
tell your grandparents something and then and then they tell your parents
then and then they tell your parents something and then they tell you that
something and then they tell you that thing and then you tell your kids that
thing and then you tell your kids that thing and then you know your kids tell
thing and then you know your kids tell their kids that thing and this belief
their kids that thing and this belief system just doesn't escape the family
system just doesn't escape the family line and your job is to sort of break
line and your job is to sort of break this and be like well okay I didn't grow
this and be like well okay I didn't grow up with money or I didn't grow up with
up with money or I didn't grow up with anything but that doesn't mean that
anything but that doesn't mean that that's not the way the world works it's
that's not the way the world works it's just the way it didn't work for me or my
just the way it didn't work for me or my parents right and so when you actually
parents right and so when you actually ask why you can trace the issue or the
ask why you can trace the issue or the belief system back to core first
belief system back to core first principle which might have just been the
principle which might have just been the fact that your grandfather just didn't
fact that your grandfather just didn't know what the hell he was doing and his
know what the hell he was doing and his grandfather didn't know what he was
grandfather didn't know what he was doing either and this is how much people
doing either and this is how much people live right so cic reasoning is my
live right so cic reasoning is my favorite way of thinking because a it
favorite way of thinking because a it kind of annoys people and there's
kind of annoys people and there's there's an interesting um level of
there's an interesting um level of pleasure in watching someone's entire
pleasure in watching someone's entire life fall apart because you ask them why
life fall apart because you ask them why um it's kind of like you know I
um it's kind of like you know I obviously don't I don't get I'm not
obviously don't I don't get I'm not sadistic in that sense where I get
sadistic in that sense where I get pleasure out of people's lives falling
pleasure out of people's lives falling apart I didn't mean a l about you get
apart I didn't mean a l about you get the point yeah where if someone's got a
the point yeah where if someone's got a really strong argument they really
really strong argument they really believe something and you ask them why
believe something and you ask them why they'll get offended and typically if
they'll get offended and typically if someone's offended it's because they
someone's offended it's because they haven't fought through the thing and
haven't fought through the thing and they're embarrassed and they don't want
they're embarrassed and they don't want to admit to themselves or to you that
to admit to themselves or to you that their opinion and their entire life has
their opinion and their entire life has been predicated on and oriented around a
been predicated on and oriented around a false hood and so if the older you get
false hood and so if the older you get the worst this gets if you're 60 years
the worst this gets if you're 60 years old and you've been Republican your
old and you've been Republican your whole life right to admit that I'm not
whole life right to admit that I'm not saying Republican or Dem Democrat is the
saying Republican or Dem Democrat is the right way but if you're rep Republican
right way but if you're rep Republican well let's just let's let's take
well let's just let's let's take politics out of it because it's
politics out of it because it's obviously easy if you're 60 years old
obviously easy if you're 60 years old and you've been a vegan right um to to
and you've been a vegan right um to to admit that veganism is bad would be to
admit that veganism is bad would be to admit that you've wasted your entire
admit that you've wasted your entire life or that for your entire life you've
life or that for your entire life you've lived a suboptimal life and so it's more
lived a suboptimal life and so it's more painful to admit that you're wrong and
painful to admit that you're wrong and that your entire life has been a lie
that your entire life has been a lie than it is to actually acknowledge the
than it is to actually acknowledge the truth and live in a healthier way and if
truth and live in a healthier way and if you want my opinion on whether or not
you want my opinion on whether or not vegan is good or bad I can actually give
vegan is good or bad I can actually give you my opinion because tried the vegan
you my opinion because tried the vegan thing right I was vegan for about 6
thing right I was vegan for about 6 months um and it made me really unwell
months um and it made me really unwell it personally doesn't work for me I'm
it personally doesn't work for me I'm not saying that it won't work for
not saying that it won't work for everyone but for me in my individual
everyone but for me in my individual circumstan with my biology in my health
circumstan with my biology in my health I know that this diet does not work
I know that this diet does not work because I tried it myself for 6 months I
because I tried it myself for 6 months I gave it like a long shot and um it did
gave it like a long shot and um it did not work right um other people sure
not work right um other people sure whatever but for me I know it doesn't
whatever but for me I know it doesn't work and so in conclusion that's
work and so in conclusion that's basically how to think critically um I
basically how to think critically um I know that this is a long video and um I
know that this is a long video and um I didn't really intend for it to be this
didn't really intend for it to be this long but hey that's kind of the way that
long but hey that's kind of the way that it goes um if you are a agency and a
it goes um if you are a agency and a coach or consultant and you need help
coach or consultant and you need help get more clients there's a link in the
get more clients there's a link in the description you can click um it's going
description you can click um it's going to be a video of me trying to sell you
to be a video of me trying to sell you something for full transparency um you
something for full transparency um you may or may not feel ready for me to sell
may or may not feel ready for me to sell you something so by all means just don't
you something so by all means just don't click it I don't really care either way
click it I don't really care either way um but yeah if you need some help
um but yeah if you need some help getting clients we can help you with
getting clients we can help you with that we've we're pretty good at it but
that we've we're pretty good at it but like I said Pitch over I don't really
like I said Pitch over I don't really care I just hope that this video is
care I just hope that this video is useful and it adds value um so learn to
useful and it adds value um so learn to think critically um think like think
think critically um think like think things through analyze arguments
things through analyze arguments understand things so you start with
understand things so you start with understanding then you examine then you
understanding then you examine then you question and
then then you get to decide right I don't even think that spells decide dude
don't even think that spells decide dude my brain's just like my brain's not
my brain's just like my brain's not working but then only after you've
working but then only after you've understood examined and questioned do
understood examined and questioned do you really have the objective right to
you really have the objective right to decide whether or not the the thing that
decide whether or not the the thing that you're entertaining or the thing that
you're entertaining or the thing that you're dealing with is correct or false
you're dealing with is correct or false right um so that's everything I hope you
right um so that's everything I hope you enjoyed the video um have a great day
enjoyed the video um have a great day and I'll see you in the next
and I'll see you in the next [Music]
[Music] one hey everyone it's Charlie Morgan
one hey everyone it's Charlie Morgan here uh welcome back to the Y board in
here uh welcome back to the Y board in this video I'm going to explain how to
this video I'm going to explain how to completely destroy your competition and
completely destroy your competition and how to actually just wipe them out and I
how to actually just wipe them out and I know how to do this because this is what
know how to do this because this is what I've done in my market so when I started
I've done in my market so when I started my company Imperium acquisition 3 years
my company Imperium acquisition 3 years ago there were maybe 20 to 30
ago there were maybe 20 to 30 uh big players who were helping agency
uh big players who were helping agency owners coaches and Consultants with
owners coaches and Consultants with client acquisition that's what we do and
client acquisition that's what we do and when I started I was looking at them and
when I started I was looking at them and looking at the competition and um I
looking at the competition and um I thought okay well let's go to town on
thought okay well let's go to town on these people and now in my market
these people and now in my market there's only really maybe two or three
there's only really maybe two or three serious contenders that I know of us
serious contenders that I know of us included so what I'm going to do in this
included so what I'm going to do in this video is explain my strategy and for
video is explain my strategy and for Philosophy for entering a brand new
Philosophy for entering a brand new market that you have never been in
market that you have never been in before and taking out the top players as
before and taking out the top players as an underdog as someone who hasn't got
an underdog as someone who hasn't got any experience in the market or might
any experience in the market or might not know much more than the people
not know much more than the people because when I started my business I
because when I started my business I looked at the biggest comp competition
looked at the biggest comp competition and you feel a sense of
and you feel a sense of intimidation now they're my friends the
intimidation now they're my friends the biggest guys right and you know we go to
biggest guys right and you know we go to each other for advice and you'll often
each other for advice and you'll often find that when you find a worthy
find that when you find a worthy competitor someone who actually can like
competitor someone who actually can like stand your March so to speak that
stand your March so to speak that collaboration is more effective than
collaboration is more effective than competition and so there's a few
competition and so there's a few competitors in my space that I respect
competitors in my space that I respect um but most of them 80 90% of them we
um but most of them 80 90% of them we just wiped out and I know this to be
just wiped out and I know this to be true because a lot of them work as
true because a lot of them work as marketing managers nowadays they've just
marketing managers nowadays they've just been destroyed because of our program so
been destroyed because of our program so in this video I'm going to explain My
in this video I'm going to explain My Philosophy so really the philosophy or
Philosophy so really the philosophy or the strategy for doing this it's all
the strategy for doing this it's all just underpinned by one thing and that
just underpinned by one thing and that is the
is the product now before you have shiny object
product now before you have shiny object syndrome and plan to click off the video
syndrome and plan to click off the video after your neurotic monkey brain is
after your neurotic monkey brain is being satiated in terms of curiosity I
being satiated in terms of curiosity I would just finish watching the video
would just finish watching the video because I'm going to explain how to
because I'm going to explain how to build a good product and how to actually
build a good product and how to actually beat these people uh and if you can't be
beat these people uh and if you can't be bothered to sit through and watch a
bothered to sit through and watch a video that explains how to get a product
video that explains how to get a product and you'll just you're just planning on
and you'll just you're just planning on clicking on a video on the right hand
clicking on a video on the right hand side how the hell are you going to do
side how the hell are you going to do anything right so just pay attention so
anything right so just pay attention so really it's all about the product
really it's all about the product because when you boil it down like a
because when you boil it down like a business is really just a a vehicle for
business is really just a a vehicle for the delivery of value from an entity to
the delivery of value from an entity to an individual and that individual can be
an individual and that individual can be a business or it can be a person because
a business or it can be a person because typically businesses are people you're
typically businesses are people you're selling to people and so your product is
selling to people and so your product is basically your business's value delivery
basically your business's value delivery system and since the only real purpose
system and since the only real purpose of a business existing or being alive is
of a business existing or being alive is to deliver value then the thing that
to deliver value then the thing that delivers that value is pretty damn
delivers that value is pretty damn important and the problem is in fact
important and the problem is in fact this isn't a problem this is an
this isn't a problem this is an opportunity the opportunity is this in
opportunity the opportunity is this in the current climate in the current
the current climate in the current online business climate there are what
online business climate there are what we what we would call Market
we what we would call Market inefficiencies where there are certain
inefficiencies where there are certain markets full of groups of
markets full of groups of people like this you know this is a
people like this you know this is a market and there's all these people all
market and there's all these people all these all these people in the market
these all these people in the market let's just say these are all people
let's just say these are all people right and we've got markets right now
right and we've got markets right now with lots and lots of people in them and
with lots and lots of people in them and you know the thing is is when you have
you know the thing is is when you have markets that have lots of people in them
markets that have lots of people in them obviously they've got an opportunity to
obviously they've got an opportunity to make money there however there's a lot
make money there however there's a lot of inefficiencies at the moment
of inefficiencies at the moment because um how do you even
because um how do you even spell I don't even know how to spell how
spell I don't even know how to spell how I've just lost the ability to spell
I've just lost the ability to spell efficiency that is absolutely
efficiency that is absolutely embarrassing and reprehensible let's
embarrassing and reprehensible let's just say this says inefficiency how do
just say this says inefficiency how do you spell efficiency oh yeah there you
you spell efficiency oh yeah there you go so lots of inefficiency so what does
go so lots of inefficiency so what does this mean inefficiency is
this mean inefficiency is when the the market has um what we would
when the the market has um what we would call
needs and there's competitors inside of this Market let's just say these are all
this Market let's just say these are all of the people competing you know in this
of the people competing you know in this market so let's just say I'm just going
market so let's just say I'm just going to give you the example of what I did
to give you the example of what I did here and let's just say that this is the
here and let's just say that this is the smma market which helps you know I'm the
smma market which helps you know I'm the business is I will show you how to get
business is I will show you how to get clients for your smma when I came into
clients for your smma when I came into this Market there's a ton of people the
this Market there's a ton of people the market has a need because all these
market has a need because all these agencies need clients but the thing is
agencies need clients but the thing is is this need is being like if if this is
is this need is being like if if this is the need ometer right if this is the
the need ometer right if this is the need ometer and the need ometer measures
need ometer and the need ometer measures how well these needs are being met and
how well these needs are being met and this being 0% and this being 100% met
this being 0% and this being 100% met then what was happening when I came into
then what was happening when I came into this Market there was an objective sort
this Market there was an objective sort of Truth where all of these people who I
of Truth where all of these people who I was competing with they were maybe
was competing with they were maybe meeting the need at like you know
meeting the need at like you know 20% like they weren't really meeting the
20% like they weren't really meeting the need they were meeting it but because
need they were meeting it but because there was no one to check them because
there was no one to check them because there was no one to set a standard or to
there was no one to set a standard or to set a bar they are all getting away with
set a bar they are all getting away with delivering really crappy products and
delivering really crappy products and selling really bad things for really
selling really bad things for really high prices and that flew in that market
high prices and that flew in that market for years and years because there was no
for years and years because there was no one to check them and so what you do
one to check them and so what you do when you compete with these people I'm
when you compete with these people I'm just going to grab different pen here
just going to grab different pen here what you do when you compete with these
what you do when you compete with these people is you come into the market like
people is you come into the market like this and all you have to do to beat them
this and all you have to do to beat them is meet the need at a higher level and
is meet the need at a higher level and what will happen is because all of these
what will happen is because all of these people are pretty incompetent because
people are pretty incompetent because they haven't really had anyone to check
they haven't really had anyone to check them the incentive has just been to sell
them the incentive has just been to sell something for as much as they can for as
something for as much as they can for as little as work as they can for as long
little as work as they can for as long as they possibly can cuz that's kind of
as they possibly can cuz that's kind of just human nature I don't blame them
just human nature I don't blame them it's just incentive right what happens
it's just incentive right what happens is when you meet a need at this level
is when you meet a need at this level here which means that your product is
here which means that your product is essentially better you're delivering
essentially better you're delivering more value you're getting faster better
more value you're getting faster better results with more variety then the thing
results with more variety then the thing is is these people they don't have the
is is these people they don't have the competence to meet the need at the same
competence to meet the need at the same level and so what starts to happen is
level and so what starts to happen is all of the customers if this is the if
all of the customers if this is the if this is the market here represented by
this is the market here represented by all of the people in the market what
all of the people in the market what happens is the market starts to develop
happens is the market starts to develop a bias towards your business and your
a bias towards your business and your product and this is how monopolies form
product and this is how monopolies form so this is why for example in the if you
so this is why for example in the if you take the e-commerce industry I don't
take the e-commerce industry I don't know the specific statistic but I'm
know the specific statistic but I'm assuming Amazon probably owns half of
assuming Amazon probably owns half of all e-commerce um traffic or half of all
all e-commerce um traffic or half of all e-commerce sales in the world they have
e-commerce sales in the world they have a what you could call in in a market
a what you could call in in a market that large a monopoly it's the same
that large a monopoly it's the same thing with apple and you know they sure
thing with apple and you know they sure they've got the odd competitor with
they've got the odd competitor with Samsung but they have a monopoly where
Samsung but they have a monopoly where the majority of sales or they've got
the majority of sales or they've got equal to or a majority of sales in the
equal to or a majority of sales in the entire Market are attributed to their
entire Market are attributed to their value delivery system and the reason
value delivery system and the reason monopolies form if you study these big
monopolies form if you study these big businesses is because what happens is
businesses is because what happens is they enter a market and they simply find
they enter a market and they simply find a way to meet the need at a higher level
a way to meet the need at a higher level than anybody else is capable of doing
than anybody else is capable of doing and so the question then becomes okay
and so the question then becomes okay well I get the strategy I get how it
well I get the strategy I get how it works how do you do this how do you come
works how do you do this how do you come in and meet the need at a higher level
in and meet the need at a higher level well this is why there's a huge
well this is why there's a huge opportunity in the online infos space
opportunity in the online infos space right now and the online space in
right now and the online space in general because this is going on in near
general because this is going on in near enough every single Market this is
enough every single Market this is happening everywhere this is like I can
happening everywhere this is like I can give you an example I've got a friend of
give you an example I've got a friend of mine um who runs a business in a
mine um who runs a business in a specific Niche I won't say which Niche I
specific Niche I won't say which Niche I don't want to start calling people out
don't want to start calling people out here but he runs a business and and
here but he runs a business and and basically this Niche is like an online
basically this Niche is like an online it's an industry that is um that
it's an industry that is um that typically used to be a brick and water
typically used to be a brick and water inperson business model and that
inperson business model and that business model has since transitioned to
business model has since transitioned to online and this person was explaining to
online and this person was explaining to me his business and his product and it's
me his business and his product and it's a pretty product and he's he's just
a pretty product and he's he's just starting this business and he's showing
starting this business and he's showing a lot of promise I think he'll go very
a lot of promise I think he'll go very far and he then showed me the product of
far and he then showed me the product of all the other people serving that Market
all the other people serving that Market at this point in time like right now and
at this point in time like right now and their products they just suck
their products they just suck objectively they suck but the thing is
objectively they suck but the thing is is the market doesn't know they suck
is the market doesn't know they suck because products are either good or bad
because products are either good or bad on a contrast of scale I'm going to say
on a contrast of scale I'm going to say that again products are good or bad on a
that again products are good or bad on a contrast of
contrast of scale now what does this mean because
scale now what does this mean because how do you know of a product is good or
how do you know of a product is good or not well like I said before it comes
not well like I said before it comes back to um how well it meets the needs
back to um how well it meets the needs of the market that's the objective uh
of the market that's the objective uh measurement of a product but a product
measurement of a product but a product is only going to be good or only going
is only going to be good or only going to be bad in relation to another
to be bad in relation to another product and so what started to happen in
product and so what started to happen in my business when I first started it you
my business when I first started it you know three years ago I built this
know three years ago I built this incredible program that help people with
incredible program that help people with client acquisition and people started to
client acquisition and people started to buy it as they do I'm just going to make
buy it as they do I'm just going to make sure I'm focusing here people started to
sure I'm focusing here people started to buy it as they do and what happened over
buy it as they do and what happened over time is people started saying oh my God
time is people started saying oh my God this is like leaps this is like light
this is like leaps this is like light years ahead of this person's course or
years ahead of this person's course or this person's course and when people
this person's course and when people start saying that about your product you
start saying that about your product you know you're going to have this
know you're going to have this exponential curve because what's going
exponential curve because what's going to start to happen is the market will
to start to happen is the market will just bias towards you it really is the
just bias towards you it really is the the the kind of the law of the universe
the the kind of the law of the universe and so going back to what I was saying a
and so going back to what I was saying a minute ago products work on a contrast
minute ago products work on a contrast of scale so someone doesn't know they're
of scale so someone doesn't know they're being Miss served in a market where
being Miss served in a market where there's lots of um inefficiency and so
there's lots of um inefficiency and so coming back to this diagram that I have
coming back to this diagram that I have like this where you've got all of these
like this where you've got all of these people in the market and they're all
people in the market and they're all selling something they're all selling a
selling something they're all selling a course or they all have an agency on how
course or they all have an agency on how to do this that or the other but the
to do this that or the other but the thing is is objectively they all suck
thing is is objectively they all suck but because they all suck at the same
but because they all suck at the same level and there's no one to check them
level and there's no one to check them the the market which is this big you
the the market which is this big you know this big group of people here just
know this big group of people here just represented by this red squiggle it's it
represented by this red squiggle it's it doesn't know the market is clueless it
doesn't know the market is clueless it can't see clearly it can't it can't know
can't see clearly it can't it can't know that these people are undeserving them
that these people are undeserving them because it has nothing to compare it to
because it has nothing to compare it to and so this is what I mean when I say
and so this is what I mean when I say that products are only good or bad in
that products are only good or bad in comparison to another and so my product
comparison to another and so my product is only good because it's better than
is only good because it's better than everybody else's and everybody else's
everybody else's and everybody else's product is only bad because it's worse
product is only bad because it's worse than mine and I believe that I know that
than mine and I believe that I know that to be true because I've spent like near
to be true because I've spent like near enough 18 months in a room locked in a
enough 18 months in a room locked in a room working on my product and I know
room working on my product and I know that no one else does that so I know
that no one else does that so I know it's good and so when you enter a market
it's good and so when you enter a market and when you see the inefficiency you'll
and when you see the inefficiency you'll notice that the bar is not being set
notice that the bar is not being set very high and it's pretty damn easy to
very high and it's pretty damn easy to do that and so what we're going to be
do that and so what we're going to be doing now is actually exploring the
doing now is actually exploring the strategy on how to raise the bar and how
strategy on how to raise the bar and how to get better and the truth is that
to get better and the truth is that really it comes down to a couple of
really it comes down to a couple of things the first one is
things the first one is effort and the second one is
effort and the second one is reinvestment there might be a few more
reinvestment there might be a few more and we'll just we'll keep going but so
and we'll just we'll keep going but so the first thing um well really I I
the first thing um well really I I honestly would say the third one is
honestly would say the third one is love um the first way that you raise the
love um the first way that you raise the bar and you destroy your competition by
bar and you destroy your competition by basically building something that's
basically building something that's better than them and by the way when you
better than them and by the way when you build something that's better than them
build something that's better than them it will take the market maybe two years
it will take the market maybe two years to catch up markets move slowly and they
to catch up markets move slowly and they will recognize value and bias towards
will recognize value and bias towards value but that will happen over time and
value but that will happen over time and what what will happen is your business
what what will happen is your business will scale like this it will go real
will scale like this it will go real real real slow real real real real slow
real real slow real real real real slow and then depending upon the level of
and then depending upon the level of intensity at which you've raised the bar
intensity at which you've raised the bar is that that will depend on the level of
is that that will depend on the level of intensity at which you scale because
intensity at which you scale because you'll start to get a network effect
you'll start to get a network effect here where you'll scale real slow real
here where you'll scale real slow real slow real slow and then suddenly out of
slow real slow and then suddenly out of nowhere you'll just Spike up and I know
nowhere you'll just Spike up and I know this is true because this is actually
this is true because this is actually what happened with my company with
what happened with my company with Imperium acquisition where we built this
Imperium acquisition where we built this program called easy grow and you know
program called easy grow and you know really in the first um 2
really in the first um 2 years um we we went from you know maybe
years um we we went from you know maybe zero Grand a month to like 200k a month
zero Grand a month to like 200k a month which sounds like pretty extreme growth
which sounds like pretty extreme growth but growth is only once again extreme
but growth is only once again extreme contrasted to the later growth that
contrasted to the later growth that happens and so we went from Z to 200
happens and so we went from Z to 200 Grand a month in over like 2 years like
Grand a month in over like 2 years like linear growth which is still pretty
linear growth which is still pretty impressive for businesses 2 years old
impressive for businesses 2 years old but then what happened um really in
but then what happened um really in February of last year so February of
February of last year so February of 2023 is we did a massive program update
2023 is we did a massive program update and suddenly we went from doing 200
and suddenly we went from doing 200 Grand a month to like a million a
Grand a month to like a million a month like within like the space of a
month like within like the space of a year and so this actually works and this
year and so this actually works and this actually happens but it just takes the
actually happens but it just takes the market some time to acknowledge that oh
market some time to acknowledge that oh this person's got the best thing we
this person's got the best thing we should go and buy from them and that's
should go and buy from them and that's what starts to happen and so the first
what starts to happen and so the first thing that you do to achieve this is
thing that you do to achieve this is effort a product is an output okay if we
effort a product is an output okay if we if we reason from first principles here
if we reason from first principles here we ask ourselves what is this well
we ask ourselves what is this well what is the input of your program or
what is the input of your program or your business like your product itself
your business like your product itself well really it's just it's just effort
well really it's just it's just effort and what it what effort is is an
investment of time and energy that's really what effort is is
energy that's really what effort is is it's you basically just investing your
it's you basically just investing your time and energy into the thing and so
time and energy into the thing and so the easiest way conveniently and simply
the easiest way conveniently and simply the easiest way to beat someone and
the easiest way to beat someone and build something that's better than them
build something that's better than them um about better than their thing is to
um about better than their thing is to just put in more time and energy that's
just put in more time and energy that's literally it that's how I did it I just
literally it that's how I did it I just sat down and thought H okay so it looks
sat down and thought H okay so it looks to me like everyone who's selling a
to me like everyone who's selling a course here may have put like a couple
course here may have put like a couple of weeks or at at top they put one month
of weeks or at at top they put one month into this program so I can see they've
into this program so I can see they've cut Corners they've left things out it's
cut Corners they've left things out it's not complete there's there's lots of
not complete there's there's lots of complexity left for people to figure out
complexity left for people to figure out questions are left unanswered you can
questions are left unanswered you can you can tell when someone hasn't really
you can tell when someone hasn't really bothered right and so the easiest way to
bothered right and so the easiest way to beat them is just to bother and so I
beat them is just to bother and so I looked at my competition did a little
looked at my competition did a little audit on them I bought all the courses
audit on them I bought all the courses when I went into the market um and
when I went into the market um and looked at them all and thought okay well
looked at them all and thought okay well I can probably do a better job than this
I can probably do a better job than this and then all I did was just work on the
and then all I did was just work on the program for 18 months I just put in 18
program for 18 months I just put in 18 times more more time than the previous
times more more time than the previous person before me and lo and behold now
person before me and lo and behold now my program my product is probably 18
my program my product is probably 18 times better than anybody else's and
times better than anybody else's and like for example there's a module in my
like for example there's a module in my program called acquisition Genesis which
program called acquisition Genesis which is the the introductory video that
is the the introductory video that explains how high ticket client
explains how high ticket client acquisition works from first principles
acquisition works from first principles it's it's like it's a 11 video series
it's it's like it's a 11 video series consisting of 30 hours of content and I
consisting of 30 hours of content and I know for a fact that each hour of
know for a fact that each hour of content in that module or in those
content in that module or in those videos took me 30 hours to make it took
videos took me 30 hours to make it took me 900 hours to make 11 videos and
me 900 hours to make 11 videos and that's like I saw I spend more time on
that's like I saw I spend more time on one video typically than most people
one video typically than most people spend on their entire course and so
spend on their entire course and so that's how you beat people
that's how you beat people and effort really is about depth depth
and effort really is about depth depth of understanding because you might be
of understanding because you might be selling a marketing agency service you
selling a marketing agency service you could I don't know what you're selling
could I don't know what you're selling exactly I don't know what product you
exactly I don't know what product you have it's probably like some sort of
have it's probably like some sort of online thing but really it's just effort
online thing but really it's just effort it's just going really deep on your
it's just going really deep on your thing so I did this I did the same thing
thing so I did this I did the same thing when I was like running Mark marketing
when I was like running Mark marketing agency for gyms which was my first
agency for gyms which was my first business called North flow Consulting I
business called North flow Consulting I I just basically obsessed over YouTube
I just basically obsessed over YouTube Facebook ads I obsessed over it I made
Facebook ads I obsessed over it I made it my entire life mission to just
it my entire life mission to just understand that platform so well and to
understand that platform so well and to put to put so many more hours into it
put to put so many more hours into it than everybody else it's really not hard
than everybody else it's really not hard to beat people it's not hard to destroy
to beat people it's not hard to destroy your competition all you have to do is
your competition all you have to do is put in more effort than them it
put in more effort than them it literally is that simple and all you
literally is that simple and all you have to do is just learn more than them
have to do is just learn more than them about your thing and care more about
about your thing and care more about your thing than they do and you'll beat
your thing than they do and you'll beat them it's not like there's it's not to
them it's not like there's it's not to do with like crazy weird business
do with like crazy weird business strategy and you know wild this and that
strategy and you know wild this and that like you just do more work than them on
like you just do more work than them on the thing that matters because I know
the thing that matters because I know that like what was happening with my
that like what was happening with my market when I came in is all of the
market when I came in is all of the people who were selling these crap
people who were selling these crap courses they were off buying cars and
courses they were off buying cars and like going on out on parties and like
like going on out on parties and like worrying about like their IM Personal
worrying about like their IM Personal Image and buying expensive clothes like
Image and buying expensive clothes like I knew it I I saw it I saw I was like
I knew it I I saw it I saw I was like these guys are going to be really easy
these guys are going to be really easy to be um and we did we just we just came
to be um and we did we just we just came in and just absolutely steamrolled them
in and just absolutely steamrolled them and I just one by one I just every now
and I just one by one I just every now and then I'd go and check on their
and then I'd go and check on their Facebook profiles or YouTube channels
Facebook profiles or YouTube channels and they they just stopped
and they they just stopped posting and that happens because someone
posting and that happens because someone comes along who just was willing to put
comes along who just was willing to put in more effort than them and so it's not
in more effort than them and so it's not hard to beat people who to put more
hard to beat people who to put more effort in the second rule to building an
effort in the second rule to building an incredible product is reinvestment and
incredible product is reinvestment and so this is a philosophy that I've been
so this is a philosophy that I've been using a strategy that I've been using
using a strategy that I've been using that I've borrowed from lots of other
that I've borrowed from lots of other Industries the thing the problem with
Industries the thing the problem with the online industry is it exists in this
the online industry is it exists in this weird bubble where people don't apply
weird bubble where people don't apply General business principles and
General business principles and strategies if you look at a software
strategies if you look at a software business or I mean God any successful
business or I mean God any successful business that works on a global scale
business that works on a global scale you'll usually find they have a research
you'll usually find they have a research and development department or at least
and development department or at least some they invest they reinvest into
some they invest they reinvest into their Pro program into their value
their Pro program into their value delivery mechanism they take the money
delivery mechanism they take the money they create a feedback loop where they
they create a feedback loop where they create they take the money that they've
create they take the money that they've made and they reinvest that into their
made and they reinvest that into their value delivery system so that becomes
value delivery system so that becomes better so they can deliver more value to
better so they can deliver more value to get more people on board and to get more
get more people on board and to get more money to increase that value flow when
money to increase that value flow when your business exists purely for the
your business exists purely for the purpose of you making money you lose but
purpose of you making money you lose but when your business exists purely for the
when your business exists purely for the purpose of making other people money or
purpose of making other people money or helping other people solve their problem
helping other people solve their problem then you will win because what I do with
then you will win because what I do with my money in my business is I actively
my money in my business is I actively reinvest in my program I'm just going to
reinvest in my program I'm just going to Tap Screen so I'm one of the only people
Tap Screen so I'm one of the only people I know who actually does this with a few
I know who actually does this with a few exceptions where when a client gives me
exceptions where when a client gives me money I allocate a certain percentage of
money I allocate a certain percentage of that money to reinvesting into their
that money to reinvesting into their experience and so I can give you an
experience and so I can give you an example of this right now on my payroll
example of this right now on my payroll I have an individual who is his
I have an individual who is his full-time role is to do research and
full-time role is to do research and development into outbound acquisition
development into outbound acquisition systems for appointment booking all he
systems for appointment booking all he does 8 10 hours a day is research new
does 8 10 hours a day is research new ways to get appointments through cold
ways to get appointments through cold email and cold calling and cold dming
email and cold calling and cold dming and he's been doing that now for for a
and he's been doing that now for for a while and he's he builds new modules he
while and he's he builds new modules he updates things in the program he finds
updates things in the program he finds problems before they happen for clients
problems before they happen for clients and I've got some dude just full I mean
and I've got some dude just full I mean his name is Will he's actually one of my
his name is Will he's actually one of my close friends I love him to bit but he's
close friends I love him to bit but he's a demon he'll just like he'll just focus
a demon he'll just like he'll just focus on just this one problem and another
on just this one problem and another example we pay external coaches to come
example we pay external coaches to come in and Coach our clients and so what's
in and Coach our clients and so what's happening in the Market at the moment is
happening in the Market at the moment is we're seeing this dratic sort of
we're seeing this dratic sort of Paradigm Shift really where we're going
Paradigm Shift really where we're going from um we're really going from people
from um we're really going from people focusing on money to people focusing on
focusing on money to people focusing on like care and actually loving their
like care and actually loving their clients and what's happening is we've
clients and what's happening is we've got this transition here of of business
got this transition here of of business model really where I honestly think that
model really where I honestly think that the way that we're going to move and the
the way that we're going to move and the way that all markets move is towards
way that all markets move is towards businesses that provide the most value
businesses that provide the most value right but I think what's going to happen
right but I think what's going to happen is we as as time goes by is all of these
is we as as time goes by is all of these markets that can be monopolized like the
markets that can be monopolized like the way that we did it with our Market all
way that we did it with our Market all these markets that can be monopolized
these markets that can be monopolized will and they'll be monopolized by
will and they'll be monopolized by people who put more effort into their
people who put more effort into their programs and who actually just invest
programs and who actually just invest into their program like take 10 take God
into their program like take 10 take God just even 10% of the money that you make
just even 10% of the money that you make and put that back into buying new
and put that back into buying new modules for your program or your or your
modules for your program or your or your service or whatever it is and I'm
service or whatever it is and I'm talking about building a courses and
talking about building a courses and maybe you've got a different thing but
maybe you've got a different thing but these principles still apply and then
these principles still apply and then really the third thing that I found to
really the third thing that I found to be pretty damn helpful for building
be pretty damn helpful for building something that's better than everybody
something that's better than everybody else is love and honestly that sounds
else is love and honestly that sounds cringey and it sounds strange but what I
cringey and it sounds strange but what I found is that if you just want to make
found is that if you just want to make 10 grand a month or even 100 Grand a
10 grand a month or even 100 Grand a month um you can do that without loving
month um you can do that without loving what you do you want to make 10K a month
what you do you want to make 10K a month you want to make 100 Grand a month like
you want to make 100 Grand a month like you just you just want to make money and
you just you just want to make money and have a lifestyle and go and sit on a
have a lifestyle and go and sit on a beach and Bali you're going to get your
beach and Bali you're going to get your love from your lifestyle that's fine you
love from your lifestyle that's fine you know your love and your happiness is
know your love and your happiness is either going to come from your work or
either going to come from your work or from your
from your lifestyle okay now obviously you're
lifestyle okay now obviously you're going to get love and happiness from
going to get love and happiness from family members and stuff but but really
family members and stuff but but really you kind of got to pick like where are
you kind of got to pick like where are you getting your love from are you
you getting your love from are you getting your love from doing meaningful
getting your love from doing meaningful work or from having meaningful things
work or from having meaningful things that the the work gives you the problem
that the the work gives you the problem is is that if you that this is fine the
is is that if you that this is fine the lifestyle is fine if you want to get to
lifestyle is fine if you want to get to 10K a month even if you want to get to a
10K a month even if you want to get to a 100K a month it's fine but if you want
100K a month it's fine but if you want to
to monopolize and Destroy and
monopolize and Destroy and Conquer you need to love your work it's
Conquer you need to love your work it's near enough I don't think I know anyone
near enough I don't think I know anyone I know quite a lot of um people who are
I know quite a lot of um people who are very successful and I don't think any of
very successful and I don't think any of them I'm talking like top of their game
them I'm talking like top of their game like complete conquerors destroyers
like complete conquerors destroyers right you know Destroyer World whatever
right you know Destroyer World whatever I don't know any of them that don't love
I don't know any of them that don't love what they do you have to love your work
what they do you have to love your work you don't have to if you want to just
you don't have to if you want to just build a lifestyle but if you want to
build a lifestyle but if you want to have it all and just destroy everyone
have it all and just destroy everyone and conquer the the market that you're
and conquer the the market that you're in and build a monopoly and build an
in and build a monopoly and build an Empire then you kind of have to love
Empire then you kind of have to love doing that because it's extremely
doing that because it's extremely painful and also you have to sacrifice
painful and also you have to sacrifice pretty much everything that isn't work
pretty much everything that isn't work family and health like when I look at my
family and health like when I look at my life right now all I have in my life is
life right now all I have in my life is my work my family and my friends
my work my family and my friends obviously and my health those are the
obviously and my health those are the only three things that I focus on
only three things that I focus on everything else has been sacrificed even
everything else has been sacrificed even including my Call of Duty kill death
including my Call of Duty kill death ratio I stopped caring about that a long
ratio I stopped caring about that a long time ago you know you need to stop think
time ago you know you need to stop think like I tried to start learning languages
like I tried to start learning languages sacrificed because I love work more than
sacrificed because I love work more than I love learning languages the only two
I love learning languages the only two things I love more than work are my
things I love more than work are my family and my body because I need those
family and my body because I need those two things they're pretty damn important
two things they're pretty damn important everything else that isn't those two
everything else that isn't those two things
things has been sacrificed and all that energy
has been sacrificed and all that energy has been put into work and so if you
has been put into work and so if you want to destroy your
want to destroy your competition you have to build something
competition you have to build something that's better than them and you have to
that's better than them and you have to deliver value in a way that is that
deliver value in a way that is that supersedes theirs and you do that by
supersedes theirs and you do that by putting in more effort reinvesting money
putting in more effort reinvesting money back into your program or to your
back into your program or to your product and operating out of a place of
product and operating out of a place of love because when I'm building my
love because when I'm building my program and I'm spending like three I
program and I'm spending like three I spent 3 weeks on a video the other day
spent 3 weeks on a video the other day called apocalyptic Imperial scale it's a
called apocalyptic Imperial scale it's a 3 Hour 3 hour 30 minute video
3 Hour 3 hour 30 minute video that explains how to like scale and that
that explains how to like scale and that thing sent me to the edge of the
thing sent me to the edge of the darkness I'm telling you I had to look
darkness I'm telling you I had to look the devil in the eyes for that one it
the devil in the eyes for that one it was horrible hell to make super painful
was horrible hell to make super painful it really sucked but now like what you
it really sucked but now like what you realize is the the pain that you put
realize is the the pain that you put into your your
into your your product is kind of it's like an exchange
product is kind of it's like an exchange where you're putting pain into your
where you're putting pain into your product and the amount of pain that you
product and the amount of pain that you put in alleviates an equal amount of
put in alleviates an equal amount of pain on your customer's side and Jeff
pain on your customer's side and Jeff Bezos calls this eating your customers's
Bezos calls this eating your customers's complexity where you want to make things
complexity where you want to make things as easy for the customer as possible and
as easy for the customer as possible and so it's a pretty simple exchange here
so it's a pretty simple exchange here because the
because the more the more that I put into my if this
more the more that I put into my if this is like a um if this is an exchange if
is like a um if this is an exchange if this is
this is me and this is my
customer and there's a there's a line between
between us and then this is obviously the
us and then this is obviously the product so let's say that I put in 50
product so let's say that I put in 50 units of
units of pain to you know to build this product
pain to you know to build this product and solve this
and solve this problem well by putting in these 50
problem well by putting in these 50 units of pain into my product what my
units of pain into my product what my what my customer can do is they can go
what my customer can do is they can go into this product and they can take
into this product and they can take those units of pain out of their life so
those units of pain out of their life so what this means is when my customer
what this means is when my customer comes in and they look at this product
comes in and they look at this product and they start using this product what's
and they start using this product what's going to happen is the 50 units of pain
going to happen is the 50 units of pain that I put in are going to be
that I put in are going to be transferred through the product into the
transferred through the product into the Prospect and it's going to alleviate the
Prospect and it's going to alleviate the pain because if I spend 50 units of pain
pain because if I spend 50 units of pain solving the problem for them then it's
solving the problem for them then it's worth 50 units of pain for them to buy
worth 50 units of pain for them to buy it to solve that problem so you're
it to solve that problem so you're exchanging pain basically and so the
exchanging pain basically and so the more pain you put into your product
more pain you put into your product typically the more pain that you can
typically the more pain that you can solve for a prospect because you're
solve for a prospect because you're putting in your time and energy and
putting in your time and energy and you're sacrificing things in your life
you're sacrificing things in your life so that they don't have
so that they don't have to and if you learn how to do this and
to and if you learn how to do this and you put lots and lots of pain into
you put lots and lots of pain into product eventually you'll build
product eventually you'll build something that's so good that alleviates
something that's so good that alleviates so much pain for someone because you put
so much pain for someone because you put so much in like the pain has to come
so much in like the pain has to come from somewhere they might as well come
from somewhere they might as well come from you because you can exchange pain
from you because you can exchange pain for money it's kind of like the infinite
for money it's kind of like the infinite money glitch it just hurts so yeah
money glitch it just hurts so yeah that's how I did it
that's how I did it [Music]
[Music] by so who can tell me what actually is
by so who can tell me what actually is scale I mean the answer is literally on
scale I mean the answer is literally on the screen so I'm going to hide it sly
the screen so I'm going to hide it sly but but what scale someone tell me um
but but what scale someone tell me um customer time something like that
customer time something like that not quite what is it Define it at first
not quite what is it Define it at first principle because if you want to do it
principle because if you want to do it you have to know what it is come on
you have to know what it is come on making more money yeah kind of scale at
making more money yeah kind of scale at first principle is an increase of volume
first principle is an increase of volume that's all it is so you're like how do I
that's all it is so you're like how do I scale you've got your kpis all you have
scale you've got your kpis all you have the answer is just increased scale so
the answer is just increased scale so I'm going to I'm going to show you guys
I'm going to I'm going to show you guys how to do this because basically when I
how to do this because basically when I came to world's Mastermind in April last
came to world's Mastermind in April last year we were doing about 4 to 400 to 500
year we were doing about 4 to 400 to 500 Grand a month and we've near enough
Grand a month and we've near enough doubled the business in about a year so
doubled the business in about a year so we've gone from 400 to like 800 900 and
we've gone from 400 to like 800 900 and I've been spending the last month really
I've been spending the last month really on this document figuring out like how
on this document figuring out like how we did it and what mental models and
we did it and what mental models and stuff you use seldom is it about ads or
stuff you use seldom is it about ads or funnels or copy or sales scripts it's
funnels or copy or sales scripts it's all about mental models and how you see
all about mental models and how you see it and how you think and this is the
it and how you think and this is the main thing I learned from Sam ens is
main thing I learned from Sam ens is like it's about how you see it and [ __ ]
like it's about how you see it and [ __ ] like that so we're going to go through
like that so we're going to go through this thing so we'll start by defining it
this thing so we'll start by defining it so scale at first principle in a
so scale at first principle in a business contracts is basically just an
business contracts is basically just an increase in size I think we can all
increase in size I think we can all agree on that it's just taking something
agree on that it's just taking something you've already got and just expanding it
you've already got and just expanding it and really like the online business
and really like the online business thing we can break into three buckets so
thing we can break into three buckets so another first principle that we can
another first principle that we can Define that we absolutely know to be
Define that we absolutely know to be true that we can reason from to get a
true that we can reason from to get a gauge to this thing is we have three
gauge to this thing is we have three systems in our businesses and nothing
systems in our businesses and nothing else you could argue you've got
else you could argue you've got operational backend but acquisition and
operational backend but acquisition and conversion which is getting more clients
conversion which is getting more clients increasing market share more
increasing market share more appointments more leads this is the
appointments more leads this is the stuff that you guys want right this is
stuff that you guys want right this is what everyone thinks scale is but
what everyone thinks scale is but there's two more things that everyone
there's two more things that everyone forgets value deliv dely which is more
forgets value deliv dely which is more results better results more support more
results better results more support more questions from clients more testimonials
questions from clients more testimonials better product and then this is really
better product and then this is really the component of what you need to
the component of what you need to increase and then the third thing is
increase and then the third thing is infrastructure so this is what happens
infrastructure so this is what happens what you need to build as a result of
what you need to build as a result of increasing the size of these two things
increasing the size of these two things you need more systems bigger team more
you need more systems bigger team more operations more standard operating
operations more standard operating procedures more communication so in
procedures more communication so in April last year we had 14 people and now
April last year we had 14 people and now we've got 30 so we've had to double the
we've got 30 so we've had to double the size the team we double the size of the
size the team we double the size of the business it's linear it makes relative
business it's linear it makes relative sense so the playbook for scale is so
sense so the playbook for scale is so simple you find a value delivery system
simple you find a value delivery system that works this should be your number
that works this should be your number one priority which you have in toe right
one priority which you have in toe right where your product actually works you
where your product actually works you can actually get people results you
can actually get people results you shouldn't be focused on building funnels
shouldn't be focused on building funnels or making sales scripts or writing copy
or making sales scripts or writing copy or getting appointments the first thing
or getting appointments the first thing that you have to know is finding
that you have to know is finding something that actually works because
something that actually works because you can figure out all the marketing you
you can figure out all the marketing you can figure out all the sales but if you
can figure out all the sales but if you send traffic to a jam it won't move and
send traffic to a jam it won't move and you're just going to rip people off and
you're just going to rip people off and people are going to get pissed and
people are going to get pissed and they're you're going to get in trouble
they're you're going to get in trouble so you can't scale without it so
so you can't scale without it so shortterm yes you can make a bunch of
shortterm yes you can make a bunch of money by just selling a scam and then
money by just selling a scam and then you can leave but I'm assuming you guys
you can leave but I'm assuming you guys don't want to do that so first thing is
don't want to do that so first thing is you find something that works then you
you find something that works then you find an acquisition or conversion system
find an acquisition or conversion system that works on a micro level so scale is
that works on a micro level so scale is macro and like you can you can invert
macro and like you can you can invert that and sort of reverse engineer it to
that and sort of reverse engineer it to say that what works in the micro will
say that what works in the micro will work in the macro so if you think about
work in the macro so if you think about something like a virus like covid how
something like a virus like covid how covid behaves with a 100 people in a
covid behaves with a 100 people in a room is how it will behave with a
room is how it will behave with a billion people it's fractal right
billion people it's fractal right everything works on this sort of fractal
everything works on this sort of fractal scale where what you see happens in the
scale where what you see happens in the small will happen in the large so if in
small will happen in the large so if in the small you can't sign clients you
the small you can't sign clients you can't get appointments you can't get
can't get appointments you can't get results if you try and just increase
results if you try and just increase size and volume well you yourself
size and volume well you yourself because you just can't get any of that
because you just can't get any of that stuff on a bigger scale and you're going
stuff on a bigger scale and you're going to lose a bit of money so the third
to lose a bit of money so the third thing you have to do is basically just
thing you have to do is basically just drastically increase the volume of
drastically increase the volume of inputs into your acquisition systems so
inputs into your acquisition systems so once you know you can get results and
once you know you can get results and you know you can get customers scale is
you know you can get customers scale is literally just increasing the volume of
literally just increasing the volume of inputs so this could be how many emails
inputs so this could be how many emails you send or what how how much you spend
you send or what how how much you spend on ads for example right now with Brian
on ads for example right now with Brian we're trying to scale from $1,500 a day
we're trying to scale from $1,500 a day to 6K A Day In AD span cuz I want to get
to 6K A Day In AD span cuz I want to get to like 1.5 mil a month and I was like
to like 1.5 mil a month and I was like how do I do that I've got working
how do I do that I've got working systems I'm just going to I'm just going
systems I'm just going to I'm just going to push it through and then the last
to push it through and then the last thing you do is you have to accommodate
thing you do is you have to accommodate the increase of clients with
the increase of clients with infrastructure and this is this happens
infrastructure and this is this happens as you go there's not much skill
as you go there's not much skill involved in infrastructure building it's
involved in infrastructure building it's just when you need to hire people and
just when you need to hire people and you get the hang of it so with scale
you get the hang of it so with scale what we're doing is a f and proof of
what we're doing is a f and proof of concept blah blah blah exciting exciting
concept blah blah blah exciting exciting so what I've been able to Define is
so what I've been able to Define is basically what I've called conditions
basically what I've called conditions for scale because scale is you cannot
for scale because scale is you cannot achieve it unless you have a set amount
achieve it unless you have a set amount of things in the company this means we
of things in the company this means we need certain business conditions to
need certain business conditions to achieve it so you need to have good
achieve it so you need to have good initial conditions because if your
initial conditions because if your business is broken in the micro and you
business is broken in the micro and you just increase the volume of it then it's
just increase the volume of it then it's going to be even more broken in the
going to be even more broken in the macro right scale is like it applies
macro right scale is like it applies pressure to a system so these are the
pressure to a system so these are the six things you need results a product
six things you need results a product that actually gets results offer the
that actually gets results offer the positions a product to resonate with a
positions a product to resonate with a market psychology appointments that
market psychology appointments that actually like show up um shows that
actually like show up um shows that actually show up sales grip and then
actually show up sales grip and then profit margin that's healthy so for
profit margin that's healthy so for example if you if you're doing 100 Grand
example if you if you're doing 100 Grand a month you're operating on a 10% margin
a month you're operating on a 10% margin when you try and get to a millim month
when you try and get to a millim month you're going to be on like a 1% margin
you're going to be on like a 1% margin because profit shrinks with size
because profit shrinks with size typically although not always so these
typically although not always so these are the conditions um and this is really
are the conditions um and this is really only for an info business if you do not
only for an info business if you do not have these six things in toe in a micro
have these six things in toe in a micro little structure doing like 30 to 100
little structure doing like 30 to 100 Grand a month you ain't going to be able
Grand a month you ain't going to be able to scale so then it comes down to the
to scale so then it comes down to the question of like how do you validate
question of like how do you validate those conditions how do you actually
those conditions how do you actually know like okay well I've got client
know like okay well I've got client results but how do you know you need a
results but how do you know you need a metric there needs to be something
metric there needs to be something definable that you can track right that
definable that you can track right that actually makes sense so first of all you
actually makes sense so first of all you need to have a refund rate of less than
need to have a refund rate of less than 5 to 10% so you know the first thing is
5 to 10% so you know the first thing is results the first thing you need as a
results the first thing you need as a condition is results so how do you
condition is results so how do you validate that because like you know
validate that because like you know someone could say I get client results
someone could say I get client results like well you've had one client how do
like well you've had one client how do you know the thing is going to work at
you know the thing is going to work at scale so 90% of your clients are
scale so 90% of your clients are nightmare free so this is a huge metric
nightmare free so this is a huge metric that we've been sort of tracking with
that we've been sort of tracking with Imperium and easy grow is like if more
Imperium and easy grow is like if more than one out of 10 of your clients
than one out of 10 of your clients complain moan or drag their feet that's
complain moan or drag their feet that's just going to you're going to if you
just going to you're going to if you scale volume you're just going to scale
scale volume you're just going to scale the problem so that's thing you have to
the problem so that's thing you have to bear in mind with scale you're not just
bear in mind with scale you're not just scaling the business you're scaling the
scaling the business you're scaling the problems within the business and so if
problems within the business and so if you're struggling to deal with them on
you're struggling to deal with them on this small scale now when you apply
this small scale now when you apply volume that thing is going to be out out
volume that thing is going to be out out a bloody hand dispute rate less than
a bloody hand dispute rate less than 2.5% if that's not true then stripe will
2.5% if that's not true then stripe will just destroy you so that's a big one
just destroy you so that's a big one average collection on at least 50% of
average collection on at least 50% of receivable cash on payment plans so if
receivable cash on payment plans so if you charge 10 grand your lifetime value
you charge 10 grand your lifetime value on any payment plan you collect on
on any payment plan you collect on average needs to be at least 50% and
average needs to be at least 50% and your average order value on day one cash
your average order value on day one cash collected is at minimum 2 25 to 50% so
collected is at minimum 2 25 to 50% so what this means is if I charge 9600
what this means is if I charge 9600 which I do for my program I need to be
which I do for my program I need to be collecting on average at least 2500 to
collecting on average at least 2500 to $5,000 upfront in cash if I don't do
$5,000 upfront in cash if I don't do this and I try and scale ads I get
this and I try and scale ads I get because I'm it's I can't liquidate my ad
because I'm it's I can't liquidate my ad spend it's cting me too much money I'm
spend it's cting me too much money I'm I'm operating a loss and I might not
I'm operating a loss and I might not even collect on the money are you
even collect on the money are you counting the 50% on cash uh payment
counting the 50% on cash uh payment plans from the total contract or from
plans from the total contract or from the 50% from besides the first uh so
the 50% from besides the first uh so these are two separate metrics so this
these are two separate metrics so this is lifetime value this one here and then
is lifetime value this one here and then this is just day one I know so but on
this is just day one I know so but on the on the so the 50% you mean from to
the on the so the 50% you mean from to contract so you mean 50% collect of the
contract so you mean 50% collect of the 9600 yes
9600 yes yeah how do you validate your offer or
yeah how do you validate your offer or if you've buil more than 120
if you've buil more than 120 appointments with it it's valid that's
appointments with it it's valid that's the number that I've come up with I
the number that I've come up with I think if you've and it and it comes into
think if you've and it and it comes into how we tie this into the appointments
how we tie this into the appointments and how youal sales system as well so
and how youal sales system as well so basically what I'm saying is if you guys
basically what I'm saying is if you guys want to scale and grow these are your
want to scale and grow these are your priorities this is what you focus on and
priorities this is what you focus on and then once you've got all this in tow you
then once you've got all this in tow you press a button and then you just you
press a button and then you just you increase your ad spend by like three
increase your ad spend by like three fold and your business increases by
fold and your business increases by threefold it's not difficult to scale
threefold it's not difficult to scale it's hard to find these conditions
it's hard to find these conditions people think that scaling is this weird
people think that scaling is this weird like scary abstract weird thing it's
like scary abstract weird thing it's like I don't know how to do it but once
like I don't know how to do it but once you find these you just press a button
you find these you just press a button and then you sit back and you just make
and then you sit back and you just make a ton of money so appointments if you're
a ton of money so appointments if you're running a cold system like an a cold
running a cold system like an a cold outbound appointment booking system you
outbound appointment booking system you need to have an appointment booking rate
need to have an appointment booking rate of at least 2.5% on the system if you're
of at least 2.5% on the system if you're running ads you need to have a cost per
running ads you need to have a cost per strategy session of a $200 maximum which
strategy session of a $200 maximum which is how much we pay per call hours is
is how much we pay per call hours is what like $150 $50 or something show or
what like $150 $50 or something show or book this is just book call book Because
book this is just book call book Because the show comes in in a second here you
the show comes in in a second here you validate the other one as well this is
validate the other one as well this is every single metric uh ads 1.5x on day
every single metric uh ads 1.5x on day one cash collected and 3X row on
one cash collected and 3X row on Lifetime collection so our ad row
Lifetime collection so our ad row lifetime collection is I believe 3.7 at
lifetime collection is I believe 3.7 at present and day one is sort of around
present and day one is sort of around here um so Bas bear in mind I'm basing
here um so Bas bear in mind I'm basing these metrics of what I know works
these metrics of what I know works because this is what I've done so this
because this is what I've done so this isn't some like Theory crafting like oh
isn't some like Theory crafting like oh it might be that like I actually know
it might be that like I actually know this to be true because this is what
this to be true because this is what I've done for myself appointment booking
I've done for myself appointment booking rate 2.5% well we don't do the we just
rate 2.5% well we don't do the we just cut the cold outbound team but it was 4%
cut the cold outbound team but it was 4% before yeah yeah we cut the outbound
before yeah yeah we cut the outbound I'll explain that in a second outbound
I'll explain that in a second outbound you said completely yeah why because
you said completely yeah why because the conversion rate on outbound
the conversion rate on outbound appointments was
appointments was 10.23% and the conversion rate on paid
10.23% and the conversion rate on paid out appointments was 19.3% so it was
out appointments was 19.3% so it was costing us three times the amount of
costing us three times the amount of money to get an appointment through ads
money to get an appointment through ads but it was twice as likely to convert
but it was twice as likely to convert and also we collected way more cash in
and also we collected way more cash in the back end so this is the problem when
the back end so this is the problem when you isolate a metric like cost per cool
you isolate a metric like cost per cool and think I'll just focus on the cost
and think I'll just focus on the cost per cool no it's just profit so that was
per cool no it's just profit so that was why we got rid of it um so the show rate
why we got rid of it um so the show rate 60% show rate on these 120 appointments
60% show rate on these 120 appointments you've booked anything you you can get
you've booked anything you you can get get away the 50% show rate but what will
get away the 50% show rate but what will happen when you have a sales team and I
happen when you have a sales team and I can attest to this is you'll have a 60%
can attest to this is you'll have a 60% show rate on average that's industry
show rate on average that's industry standard I think we can all agree but
standard I think we can all agree but you'll have a 50% call conducted rate
you'll have a 50% call conducted rate because what's going to happen is your
because what's going to happen is your reps are going to take backtack calls
reps are going to take backtack calls and every now and then one of their
and every now and then one of their calls going to run over and they're
calls going to run over and they're going to miss the next meeting and that
going to miss the next meeting and that might not be picked up by another rep so
might not be picked up by another rep so your cool conducted rate will be 50%
your cool conducted rate will be 50% which is why you have to have some
which is why you have to have some margin here um sales if you don't have a
margin here um sales if you don't have a conversion rate of 25% I know David you
conversion rate of 25% I know David you said 20 so you probably know more than
said 20 so you probably know more than me but I say if you can't convert 25%
me but I say if you can't convert 25% yourself personally you don't deserve to
yourself personally you don't deserve to scale because you're going to train a
scale because you're going to train a rep and any rep you train is going to
rep and any rep you train is going to convert nearly half as bad as you I
convert nearly half as bad as you I think that's pretty much always the case
think that's pretty much always the case they'll do 60 to 70% at Best of what you
they'll do 60 to 70% at Best of what you can do so if you can't do much they're
can do so if you can't do much they're going to do nothing at all so if you
going to do nothing at all so if you have a rep taken call they should be
have a rep taken call they should be converting at at least 15% ideally you
converting at at least 15% ideally you want more but you know I found you can
want more but you know I found you can scale a 15% conversion rate jine and
scale a 15% conversion rate jine and then profit if you have an info business
then profit if you have an info business and you're not sitting at 50% margin
and you're not sitting at 50% margin you're doing something ser seriously
you're doing something ser seriously wrong because it's really not difficult
wrong because it's really not difficult to achieve that like you're either
to achieve that like you're either overspending on something or I mean if
overspending on something or I mean if you don't have that I I don't know you
you don't have that I I don't know you can you going have to go and see a
can you going have to go and see a doctor something wrong with your brain I
doctor something wrong with your brain I don't know so is this all making sense
don't know so is this all making sense any questions so far for the profit is
any questions so far for the profit is that month on Monon cash or Revenue
that month on Monon cash or Revenue month on month cash for outbound Charlie
month on month cash for outbound Charlie you're referring to cold email C DMS
you're referring to cold email C DMS cold calling yeah all sorts of anything
cold calling yeah all sorts of anything that's cold and by the way I am going
that's cold and by the way I am going somewhere with this I've got a
somewhere with this I've got a whole I I hope you're going to like it
whole I I hope you're going to like it cuz it's going to be cool is there
cuz it's going to be cool is there another question just for is the
another question just for is the standard setting at 15% for a rep to be
standard setting at 15% for a rep to be acceptable
acceptable yeah yeah we tried to mandate a minimum
yeah yeah we tried to mandate a minimum 18% and then the guy what happened with
18% and then the guy what happened with the Reps is they just started focusing
the Reps is they just started focusing on safety as opposed to aggression so
on safety as opposed to aggression so they take Le less calls and they try and
they take Le less calls and they try and do like less so they could just have
do like less so they could just have their conversion rate increase so now I
their conversion rate increase so now I just have a minimum unit minimum cash
just have a minimum unit minimum cash which is 12 units and $24,000 a month if
which is 12 units and $24,000 a month if they don't hit that two months in a row
they don't hit that two months in a row they're gone so the only way you book
they're gone so the only way you book appointments now is ads and YouTube
appointments now is ads and YouTube organic and organic and email list no
organic and organic and email list no Cod at all none at all as of last week
Cod at all none at all as of last week are you going to stop teaching Cod no
are you going to stop teaching Cod no cuz we still got so we've actually Okay
cuz we still got so we've actually Okay so we've still got a micro system um my
so we've still got a micro system um my my research and developer for outbound
my research and developer for outbound organic will he still runs a loom system
organic will he still runs a loom system that does like 100 a day so we might get
that does like 100 a day so we might get like one or two just so we've got this
like one or two just so we've got this constant testing thing going on CU as
constant testing thing going on CU as soon as you stop doing what you teach
soon as you stop doing what you teach after 2 years your knowledge is Obsolete
after 2 years your knowledge is Obsolete and so we have to keep it going
and so we have to keep it going somewhat um so those are the
somewhat um so those are the requirements to scale if you have them
requirements to scale if you have them you can literally 2x to 20x the business
you can literally 2x to 20x the business in probably 6 to 12 months I say 20x
in probably 6 to 12 months I say 20x like if you're doing like 40 Grand a
like if you're doing like 40 Grand a month right now you just bang go to like
month right now you just bang go to like 800 Grand a month literally in 12 months
800 Grand a month literally in 12 months it's probably possible um so here's the
it's probably possible um so here's the thing if you don't have those things
thing if you don't have those things then your focus needs to be on getting
then your focus needs to be on getting them you don't need to worry about
them you don't need to worry about anything else accept from those metrics
anything else accept from those metrics I don't i' I've thought about this long
I don't i' I've thought about this long and hard I don't think there's another
and hard I don't think there's another metric other than these that really
metric other than these that really matter there might be a couple of little
matter there might be a couple of little ones here and there but really I I'll
ones here and there but really I I'll explain it all in in a minute so why do
explain it all in in a minute so why do you need those things well there's
you need those things well there's something called strain or stress
something called strain or stress whatever you want to call it because if
whatever you want to call it because if you don't have those conditions you
you don't have those conditions you cannot scale why well I'm going to stand
cannot scale why well I'm going to stand in the way why do you guys think that
in the way why do you guys think that you need those conditions to scale mhm
you need those conditions to scale mhm then it's clear what you need to work on
then it's clear what you need to work on yes kind of
yes kind of because problem yeah exactly and I'm
because problem yeah exactly and I'm going to give you I'm going to give you
going to give you I'm going to give you a metaphor that is chef's kiss mate I
a metaphor that is chef's kiss mate I came up with this one myself very proud
came up with this one myself very proud of it so if you're out of kpi you're
of it so if you're out of kpi you're going to be scaling problems this is
going to be scaling problems this is because scale applies stress or strain
because scale applies stress or strain to your business and the components of
to your business and the components of it so it's like I said if you have a
it so it's like I said if you have a problem in the micro and you just apply
problem in the micro and you just apply volume to it you're just going to blow
volume to it you're just going to blow that problem out of proportion you're
that problem out of proportion you're not going to able to deal with it when
not going to able to deal with it when you try to scale any issue that is
you try to scale any issue that is existing in the business will be
existing in the business will be Amplified by the exponent of the scale
Amplified by the exponent of the scale and probably multiplied by two
and probably multiplied by two weaknesses create exposure for example
weaknesses create exposure for example if you have 30 successful clients but
if you have 30 successful clients but you have a problem with client support
you have a problem with client support which means every single client is
which means every single client is asking you questions and you can't seem
asking you questions and you can't seem to get your head above water well if you
to get your head above water well if you try and scale the business by five times
try and scale the business by five times then that problem will probably be
then that problem will probably be multiplied by 10 you're going to have
multiplied by 10 you're going to have 300 people coming at you you can't even
300 people coming at you you can't even deal with 30 like you have to smooth
deal with 30 like you have to smooth these cracks out before you grow so
these cracks out before you grow so scale is achieved by increasing volume
scale is achieved by increasing volume we know this through the business when
we know this through the business when you increase the volume you put more
you increase the volume you put more strain on the processes this is is BAS
strain on the processes this is is BAS basically pressure if your systems are
basically pressure if your systems are weak the pressure will break them it
weak the pressure will break them it will fall apart so I got a visualization
will fall apart so I got a visualization for you so imagine that your business is
for you so imagine that your business is a
a submarine and this is where it is right
submarine and this is where it is right now so sub 100 Grand a month you haven't
now so sub 100 Grand a month you haven't really scaled 100 Grand a month is not
really scaled 100 Grand a month is not scale a million a month isn't really
scale a million a month isn't really scale to be honest but in the info world
scale to be honest but in the info world this is how I measure it right it's
this is how I measure it right it's abstractive this is where you are right
abstractive this is where you are right now if you have what you can see here is
now if you have what you can see here is a little white crack everybody see that
a little white crack everybody see that is it is it clear enough good this
is it is it clear enough good this represents a problem but because you're
represents a problem but because you're not scaling the problem doesn't hurt
not scaling the problem doesn't hurt that much you you know like the odd
that much you you know like the odd client messages you or you get the odd
client messages you or you get the odd dispute or you get the odd refund rate
dispute or you get the odd refund rate or you know your ad calls cost has gone
or you know your ad calls cost has gone up a little bit this month it's a small
up a little bit this month it's a small problem it doesn't hurt too much but
problem it doesn't hurt too much but it's there and something's out of kpi
it's there and something's out of kpi because of it and what happens is as the
because of it and what happens is as the submarine submerges and this represents
submarine submerges and this represents scale okay so as we go deeper and deeper
scale okay so as we go deeper and deeper into the market and we get more
into the market and we get more customers pressure is applied to the
customers pressure is applied to the submarine and any little crack in the
submarine and any little crack in the submarine will get bigger with pressure
submarine will get bigger with pressure and then eventually it'll break the
and then eventually it'll break the thing so this is 30 grand a month but my
thing so this is 30 grand a month but my support kind of sucks and this is 300
support kind of sucks and this is 300 Grand a month my support really sucks
Grand a month my support really sucks and you know and it will just completely
and you know and it will just completely break the thing apart so that's how you
break the thing apart so that's how you have to visualize these little problems
have to visualize these little problems so yeah I've kind of just explained it
so yeah I've kind of just explained it though I won't B going through it again
though I won't B going through it again so yeah metrics reveal weaknesses
so yeah metrics reveal weaknesses weaknesses reveal incompetence and
weaknesses reveal incompetence and incompetence reveals you so if you have
incompetence reveals you so if you have any of these it's your fault it's
any of these it's your fault it's because you lack a skill or a belief
because you lack a skill or a belief system or a piece of knowledge that you
system or a piece of knowledge that you should have and if you don't have it
should have and if you don't have it it's kind of your fault so not to give
it's kind of your fault so not to give you too much of a Trippy diagram here
you too much of a Trippy diagram here but I couldn't find anything else so
but I couldn't find anything else so what I was talking earlier about the
what I was talking earlier about the micro and macro and fractal thing does
micro and macro and fractal thing does that all make sense to you guys you get
that all make sense to you guys you get the like what happens in the small what
the like what happens in the small what happen in the big you see we make sense
happen in the big you see we make sense we clear good so yeah these are the
we clear good so yeah these are the conditions blah blah blah fractal
conditions blah blah blah fractal fractal I've already explained that we
fractal I've already explained that we don't have to worry too much about
don't have to worry too much about that so like you know the reason this
that so like you know the reason this works is because everyone in the market
works is because everyone in the market is the same like all of you guys are
is the same like all of you guys are coaches Consultants or most of you are I
coaches Consultants or most of you are I can predict that there are patterns
can predict that there are patterns between all of you guys in terms of like
between all of you guys in terms of like how how much money you will have in your
how how much money you will have in your bank or what sort of offer will resonate
bank or what sort of offer will resonate with you or who mentored you or what
with you or who mentored you or what YouTube channels you watch or what keeps
YouTube channels you watch or what keeps you up at night what you worry about
you up at night what you worry about what your dreams are how I can get you
what your dreams are how I can get you to schedule an appointment what problems
to schedule an appointment what problems like markets have like affinity and you
like markets have like affinity and you can use that Affinity to group people
can use that Affinity to group people into this bucket and then you can
into this bucket and then you can obviously understand on a mass level and
obviously understand on a mass level and that's how we scale so now let's talk
that's how we scale so now let's talk about the actual steps okay how we
about the actual steps okay how we scale so scale is very easy it's very
scale so scale is very easy it's very simple step one is finding favorable
simple step one is finding favorable business conditions so those are the key
business conditions so those are the key performance indicators I talked about
performance indicators I talked about you know the 60% show rate the 50%
you know the 60% show rate the 50% profit margin the 15% rep conversion
profit margin the 15% rep conversion rate the 25% personal conversion rate
rate the 25% personal conversion rate etc etc so you find these step one all
etc etc so you find these step one all of you guys if you had these right now
of you guys if you had these right now you wouldn't be paying attention to this
you wouldn't be paying attention to this because you'd already be a million a
because you'd already be a million a month so all of you individually in your
month so all of you individually in your business don't have these and if you do
business don't have these and if you do then you're very lucky because all you
then you're very lucky because all you have to do is step two which is just
have to do is step two which is just increasing the volume of input through
increasing the volume of input through the system and that's the easy part this
the system and that's the easy part this is the fun part because this is just
is the fun part because this is just messaging Brian on slack saying hey can
messaging Brian on slack saying hey can we spend an extra 20 100 Grand a month
we spend an extra 20 100 Grand a month on ads and
on ads and then and then once you've done that then
then and then once you've done that then it's just about building operational
it's just about building operational infrastructure to manage chaos so scale
infrastructure to manage chaos so scale brings a lot of chaos you're going to
brings a lot of chaos you're going to bring a lot of mess you're going to need
bring a lot of mess you're going to need operations managers operations
operations managers operations assistants you're going to need media
assistants you're going to need media buyers you're going to need support
buyers you're going to need support staff you're going to need coaches
staff you're going to need coaches you're going to need it's it's messy but
you're going to need it's it's messy but you can deal with it so Step One is
you can deal with it so Step One is engineering working systems that create
engineering working systems that create favorable condition for different
favorable condition for different components of the business that won't
components of the business that won't break Under The Strain or stress of
break Under The Strain or stress of significant volume increase this is
significant volume increase this is where 95% of your work is going to come
where 95% of your work is going to come 99% even so hands up who doesn't have
99% even so hands up who doesn't have those
those kpis there should be everyone right
kpis there should be everyone right because that's why you're here that's
because that's why you're here that's why you're learning today right so step
why you're learning today right so step two is the actual Act of scaling this is
two is the actual Act of scaling this is understanding the below diagram and
understanding the below diagram and pulling levers to increase the input
pulling levers to increase the input flows through the business to produce
flows through the business to produce the output you then take the output and
the output you then take the output and feed it back in to create more input so
feed it back in to create more input so this is how a system works this is my
this is how a system works this is my sound alums from wish diagram um so this
sound alums from wish diagram um so this is basically your business that first
is basically your business that first principle so what is the input of a
principle so what is the input of a business like what do we actually put
business like what do we actually put into this machine to make money and
into this machine to make money and print money well it's sorry well value
print money well it's sorry well value well value is the output technically but
well value is the output technically but well it's attention so at very first
well it's attention so at very first principle the first place that you start
principle the first place that you start if this is money and this is you making
if this is money and this is you making money through your business the thing
money through your business the thing that has to happen at the beginning is
that has to happen at the beginning is someone has to pay you some sort of
someone has to pay you some sort of attention
attention because if you ask yourself like what is
because if you ask yourself like what is the what is the Catalyst or the Genesis
the what is the Catalyst or the Genesis of a B2B business relationship how does
of a B2B business relationship how does that begin how does any relationship
that begin how does any relationship begin it's attention it's some it's
begin it's attention it's some it's eyeball or ear or God forbid mouth being
eyeball or ear or God forbid mouth being the first thing you know that gives you
the first thing you know that gives you attention so what we do is we take the
attention so what we do is we take the nich's attention through advertising or
nich's attention through advertising or through ads or whatever and then we
through ads or whatever and then we catalyze that through these business
catalyze that through these business conditions so those key performance
conditions so those key performance indicators that I listed out in order
indicators that I listed out in order someone's going through these systems
someone's going through these systems zigzagging through and once they've been
zigzagging through and once they've been through those favorable conditions that
through those favorable conditions that allow us to scale we make money and then
allow us to scale we make money and then what we do if we're smart which you all
what we do if we're smart which you all should be is you take the money and you
should be is you take the money and you reinvest it into getting more attention
reinvest it into getting more attention and then we just repeat this thing
and then we just repeat this thing infinite money glitch and that's that's
infinite money glitch and that's that's literally business 101 but this is where
literally business 101 but this is where everyone goes wrong it's not about
everyone goes wrong it's not about getting this and it's not about making
getting this and it's not about making this and it's not about doing this it's
this and it's not about doing this it's about finding these things so you can
about finding these things so you can get more of that to get more of that to
get more of that to get more of that to put it back into that obviously we
put it back into that obviously we operate in a market as well which is
operate in a market as well which is pretty notable thing to say so yeah step
pretty notable thing to say so yeah step three obviously after step one and two
three obviously after step one and two is just building infrastructure you know
is just building infrastructure you know it's like cash flow management system
it's like cash flow management system systems to track internal metrics
systems to track internal metrics testimonials websites all that crap that
testimonials websites all that crap that that comes when you when you start to
that comes when you when you start to scale so yeah if you've nailed step one
scale so yeah if you've nailed step one you can just increase ad spend Outreach
you can just increase ad spend Outreach or just do more content it's pretty
or just do more content it's pretty simple so all right so you get it
simple so all right so you get it scalings easy blah blah blah it's
scalings easy blah blah blah it's pressing a few buttons however finding
pressing a few buttons however finding the conditions is hard so the question
the conditions is hard so the question is then like how do you find these
is then like how do you find these conditions like how do you isolate these
conditions like how do you isolate these and know what works and figure out
and know what works and figure out specifically like what levers do I have
specifically like what levers do I have to pull and what do I have to press
to pull and what do I have to press That's the next logical question right
That's the next logical question right everyone can understand that basic
everyone can understand that basic information but how do you actually find
information but how do you actually find it Well really there's four disciplines
it Well really there's four disciplines that you need to understand to make that
that you need to understand to make that happen the first one is focus which is
happen the first one is focus which is concentrating your energy and time into
concentrating your energy and time into one thing and asymmetries the second
one thing and asymmetries the second thing is throughput which is
thing is throughput which is understanding how value flows through a
understanding how value flows through a business and how to fix the botton X and
business and how to fix the botton X and that's those are the two things we're
that's those are the two things we're going to talk about cuz I actually
going to talk about cuz I actually haven't finished this yet um the third
haven't finished this yet um the third thing in systems which is systemizing
thing in systems which is systemizing parts of your company for repeatability
parts of your company for repeatability sustainability maintainability and
sustainability maintainability and predictability and then the last one's
predictability and then the last one's economics which is metrics and just
economics which is metrics and just tracking things and making sure you got
tracking things and making sure you got it all right if you nail these
it all right if you nail these abstractions that's really all you need
abstractions that's really all you need to do so where are we we know that scale
to do so where are we we know that scale is an increase in size we know we cannot
is an increase in size we know we cannot increase in size what is broken on a
increase in size what is broken on a small level and that's what we know that
small level and that's what we know that we know that to be true it's first
we know that to be true it's first principle but how do we fix the problem
principle but how do we fix the problem well you learn how to focus you learn
well you learn how to focus you learn how to measure through put you learn how
how to measure through put you learn how to build systems and you learn how to
to build systems and you learn how to use economics if you now those four
use economics if you now those four things like this is literally how I did
things like this is literally how I did it I'm just telling you what worked for
it I'm just telling you what worked for me and got me it's like 800 Grand a
me and got me it's like 800 Grand a month right so the first one's Focus now
month right so the first one's Focus now you should all be relatively familiar
you should all be relatively familiar with this one but I'll just give you a
with this one but I'll just give you a little little little overcap so what's
little little little overcap so what's the first principle of focus well in
the first principle of focus well in life we have energy and we have time we
life we have energy and we have time we have caloric potential and we have hours
have caloric potential and we have hours in the day and that's all we have really
in the day and that's all we have really you could argue I have a house and I
you could argue I have a house and I have money but no you don't you have
have money but no you don't you have money you have energy and time we're all
money you have energy and time we're all the same we will have the same amount of
the same we will have the same amount of time and the same amount of energy
time and the same amount of energy roughly but as you've noticed some
roughly but as you've noticed some people's results are anything but the
people's results are anything but the same why why why can it be the case that
same why why why can it be the case that someone becomes a billionaire and
someone becomes a billionaire and another person is just a a postman
another person is just a a postman nothing wrong with being a postman but
nothing wrong with being a postman but why is there such a massive discrepancy
why is there such a massive discrepancy between what people do right if we've
between what people do right if we've all got the same thing well it's focus
all got the same thing well it's focus focus is a force multiplier which
focus is a force multiplier which basically multiplies the effects of time
basically multiplies the effects of time and energy so essentially really all you
and energy so essentially really all you have is time energy and you're going to
have is time energy and you're going to use this time and energy to isolate
use this time and energy to isolate problems solve them find favorable
problems solve them find favorable conditions so you can increase in scale
conditions so you can increase in scale and make money so if we have a finite
and make money so if we have a finite amount of these resources you can look
amount of these resources you can look at it like this imagine that you have a
at it like this imagine that you have a bank every morning right it's filled up
bank every morning right it's filled up with a finite amount of the two
with a finite amount of the two currencies that you have when you're
currencies that you have when you're born so when not in the morning but when
born so when not in the morning but when you're born there's a bank and in that
you're born there's a bank and in that bank you have energy and time and that's
bank you have energy and time and that's all you have every day whether you like
all you have every day whether you like it or not you spend a small percentage
it or not you spend a small percentage of these finite currencies and you spend
of these finite currencies and you spend a little bit every day until you die so
a little bit every day until you die so when you die you've used up all your
when you die you've used up all your time and energy so that's really all
time and energy so that's really all you've got whether you succeed or fail
you've got whether you succeed or fail or how heavily you succeed or fail is
or how heavily you succeed or fail is down to how well you spend these two
down to how well you spend these two currencies and focus is a bargaining
currencies and focus is a bargaining power or a coupon that you can use to
power or a coupon that you can use to get way more for your spend so focus is
get way more for your spend so focus is kind of like the the thing that makes
kind of like the the thing that makes these things actually worth
these things actually worth something so look at it like this with
something so look at it like this with the focus thing because successful
the focus thing because successful people know how to concentrate these
people know how to concentrate these resources and when they do they win it's
resources and when they do they win it's very simple so let's say we got three
very simple so let's say we got three three people right and they're all given
three people right and they're all given a book to read in one hour person a
a book to read in one hour person a reads 40 pages in an hour person B 10
reads 40 pages in an hour person B 10 person C 8 80 why do the results differ
person C 8 80 why do the results differ so much if we give three people the same
so much if we give three people the same time in the same book with the same font
time in the same book with the same font size and the same Pages why can one
size and the same Pages why can one person read 80 but another person only
person read 80 but another person only read 10 like why that's just like that's
read 10 like why that's just like that's that's what the [ __ ] how does that
that's what the [ __ ] how does that happen well it's because of Focus right
happen well it's because of Focus right so if someone has four units of focus
so if someone has four units of focus they're going to read 40 pages but if
they're going to read 40 pages but if they have one unit of focus they're
they have one unit of focus they're going to read 10 and 8 it will be 80 so
going to read 10 and 8 it will be 80 so this person here is twice as successful
this person here is twice as successful as this person here or eight times as
as this person here or eight times as successful as this person here purely
successful as this person here purely because they know how to focus they know
because they know how to focus they know how to concentrate those Resources with
how to concentrate those Resources with more effect and not get distracted so
more effect and not get distracted so that's the that's the point I'm trying
that's the that's the point I'm trying to make with the focus thing because
to make with the focus thing because everyone likes it and you can use this
everyone likes it and you can use this same model with like business success
same model with like business success and income and how much
and income and how much time and you can see how Focus saves you
time and you can see how Focus saves you time as well because here this person
time as well because here this person could spend three years in business and
could spend three years in business and or this person here could spend three
or this person here could spend three years in business but have a focus unit
years in business but have a focus unit of one and make 3K a month but this
of one and make 3K a month but this person here could spend a year in
person here could spend a year in business so like a third of the time but
business so like a third of the time but have a nine unit of focus and make 9k a
have a nine unit of focus and make 9k a month so focus is the common denominator
month so focus is the common denominator that massively impacts the discrepancies
that massively impacts the discrepancies we see in people's results so why the
we see in people's results so why the hell does this even
hell does this even matter so what is it well you can look
matter so what is it well you can look at it like this diagram I'm sure a few
at it like this diagram I'm sure a few of you have already seen this one before
of you have already seen this one before it's an easy way to explain it you can
it's an easy way to explain it you can put your energy and time into lots of
put your energy and time into lots of directions and make an inch of progress
directions and make an inch of progress in 10 directions or you can put all of
in 10 directions or you can put all of that can say all those inches which
that can say all those inches which sounds horrible you can put all of that
sounds horrible you can put all of that energy and time into One Direction and
energy and time into One Direction and make all of this progress but just in
make all of this progress but just in one thing and you know as humans we tend
one thing and you know as humans we tend to Value people who are very good at
to Value people who are very good at just one thing as opposed to someone
just one thing as opposed to someone who's just very good at a few different
who's just very good at a few different things right no one ever built an Empire
things right no one ever built an Empire figuring out how to half learn French
figuring out how to half learn French whil also starting a business you
whil also starting a business you know so would you rather be average
know so would you rather be average everywhere or great somewhere well
everywhere or great somewhere well that's obviously the answer right and
that's obviously the answer right and then we obviously have this in the macro
then we obviously have this in the macro and the micro as well so you know you
and the micro as well so you know you can focus in the minute or the hour but
can focus in the minute or the hour but in the macro you can focus in the year
in the macro you can focus in the year or the decade so focusing in the hour
or the decade so focusing in the hour means that you're just reading the book
means that you're just reading the book and that's all you're doing for an hour
and that's all you're doing for an hour but focusing in the decade means that
but focusing in the decade means that you're just working on one business with
you're just working on one business with one Niche and that's all you do for 10
one Niche and that's all you do for 10 years and that's how you win so macro
years and that's how you win so macro focus is obviously avoiding shiny
focus is obviously avoiding shiny objects saying no to stuff blah blah
objects saying no to stuff blah blah blah but now I hear what you're saying
blah but now I hear what you're saying how do I know what to focus on
how do I know what to focus on so this is where the kicker comes in
so this is where the kicker comes in because you you this is the problem you
because you you this is the problem you have and I have to go all through these
have and I have to go all through these first principles to help you understand
first principles to help you understand this so now that you understand the
this so now that you understand the first principles and everything what do
first principles and everything what do you focus on how do you know what to
you focus on how do you know what to work on and what to pinpoint that's
work on and what to pinpoint that's going to give you the biggest return and
going to give you the biggest return and the biggest leverage in the business
the biggest leverage in the business well let me introduce
well let me introduce you to symmetries so you should have a
you to symmetries so you should have a goal this is what we call the POA star
goal this is what we call the POA star this is your guiding North principle the
this is your guiding North principle the one thing that you get up in the morning
one thing that you get up in the morning for MS to be a billionaire for example
for MS to be a billionaire for example I'm sure you all know what your goal is
I'm sure you all know what your goal is that's the main thing right now you
that's the main thing right now you should have a vision and a mission if
should have a vision and a mission if you don't have a goal because the only
you don't have a goal because the only way to know what to work on is to have a
way to know what to work on is to have a goal because the goal sets the
goal because the goal sets the conditions for the thing that you're
conditions for the thing that you're going to do if you don't know what
going to do if you don't know what you're working on you don't know what
you're working on you don't know what you want well you can't optimize you
you want well you can't optimize you can't be like oh I should do this to get
can't be like oh I should do this to get that because there's no cause and effect
that because there's no cause and effect relationship so let's talk about
relationship so let's talk about asymmetries is these things if you get
asymmetries is these things if you get who knows what a symmetry is anyone
who knows what a symmetry is anyone understand asymmetric leverage don't be
understand asymmetric leverage don't be afraid
afraid okay put a small get
okay put a small get exactly sounds a bit questionable when
exactly sounds a bit questionable when you put it all actually
you put it all actually but all right so look once you've
but all right so look once you've defined your goal you need to F I'm
defined your goal you need to F I'm talking to you specifically here Mr Blue
talking to you specifically here Mr Blue it's yber right y okay y so once you've
it's yber right y okay y so once you've defined a goal you need to figure out
defined a goal you need to figure out what gives you the most leverage so we
what gives you the most leverage so we who knows what Leverage is we know we
who knows what Leverage is we know we can all sort of Define leverage it's
can all sort of Define leverage it's like being able to put on something to
like being able to put on something to get a result cause an effect so you need
get a result cause an effect so you need to focus on as symmetries so asymmetries
to focus on as symmetries so asymmetries are basically things in your business
are basically things in your business that you can work on whereby the output
that you can work on whereby the output which is measured as your progress
which is measured as your progress towards your
towards your goal is extremely disproportionate to
goal is extremely disproportionate to the input and the input of any action in
the input and the input of any action in your business is your time and your
your business is your time and your energy Focus concentration and the
energy Focus concentration and the output is the progress towards the goal
output is the progress towards the goal that you're having so a symmetry looks
that you're having so a symmetry looks like
like this where if this is the input and this
this where if this is the input and this is the output this is asymmetry where
is the output this is asymmetry where you put something small in and you get
you put something small in and you get something very very big out where you
something very very big out where you know the cost is little but the output
know the cost is little but the output is extremely disproportionate in
is extremely disproportionate in relation to the amount of investment
relation to the amount of investment that you put in antia symmetry which is
that you put in antia symmetry which is what most people do this is why most
what most people do this is why most people are unsuccessful is they they
people are unsuccessful is they they spend their time doing things that
spend their time doing things that require a ton of time and energy we
require a ton of time and energy we don't actually get them anywhere like
don't actually get them anywhere like I'm sure you guys have all done this
I'm sure you guys have all done this before where you work on something in
before where you work on something in your business where it takes you like
your business where it takes you like months and then you launch it or deploy
months and then you launch it or deploy it and you're like oh it hasn't really
it and you're like oh it hasn't really done anything that's an example of anti-
done anything that's an example of anti- asymmetry and that's not what you want
asymmetry and that's not what you want you want you want asymmetry like this so
you want you want asymmetry like this so you need to find asymmetries you need to
you need to find asymmetries you need to find the thing where you can put the
find the thing where you can put the smallest amount of this in but get the
smallest amount of this in but get the biggest amount of this out and if you
biggest amount of this out and if you just focus on that every single day then
just focus on that every single day then you're going to be putting nothing in
you're going to be putting nothing in but getting everything out and that's
but getting everything out and that's basically what I've kind of found over
basically what I've kind of found over these last 12 months so I'll give you
these last 12 months so I'll give you some examples of asymmetry because
some examples of asymmetry because abstractions are great to speak about
abstractions are great to speak about but hard to understand so we'll make it
but hard to understand so we'll make it concrete so who's heard of the Carolina
concrete so who's heard of the Carolina Reaper the chili the hottest pepper in
Reaper the chili the hottest pepper in the world right an example of asymmetry
the world right an example of asymmetry could be eating like a tiny tiny tiny
could be eating like a tiny tiny tiny piece of a Carolina Reaper it's a tiny
piece of a Carolina Reaper it's a tiny piece but it's going to burn you alive
piece but it's going to burn you alive that's asymmetry right small little
that's asymmetry right small little thing extreme pain another example could
thing extreme pain another example could be one offensive word there could be
be one offensive word there could be someone on the planet who doesn't find
someone on the planet who doesn't find anything offensive but you say one small
anything offensive but you say one small little word a couple of syllables and
little word a couple of syllables and now they're beside themselves of
now they're beside themselves of absolute hatred that's an example
absolute hatred that's an example another example could be buying someone
another example could be buying someone a tiny gift and then they love you
a tiny gift and then they love you forever you know cutting out one this is
forever you know cutting out one this is what I did recently like cutting out one
what I did recently like cutting out one type of food could cure 80% of your
type of food could cure 80% of your health problems you want to look for
health problems you want to look for these small little things that give you
these small little things that give you these huge results you know one random
these huge results you know one random social exchange on a public transport
social exchange on a public transport not that any of you would ever be on
not that any of you would ever be on public transport but you know one tiny
public transport but you know one tiny exchange on public transport could get
exchange on public transport could get you your dream could get you your dream
you your dream could get you your dream career so just talking to some random
career so just talking to some random person that could lead to like a job
person that could lead to like a job that you've wanted forever just because
that you've wanted forever just because you spent 5 minutes talking to someone
you spent 5 minutes talking to someone some examples I can give you in my
some examples I can give you in my business
business so real life business examples that have
so real life business examples that have happened recently um you can attest this
happened recently um you can attest this first one one YouTube video could take
first one one YouTube video could take me 25 minutes to make it's not much time
me 25 minutes to make it's not much time energy this very small investment but
energy this very small investment but get me 500 appointments and this could
get me 500 appointments and this could be converted into probably 250 conducted
be converted into probably 250 conducted calls and you know maybe like I don't
calls and you know maybe like I don't know like 50 50 closed deals so like
know like 50 50 closed deals so like couple hundred grand like 400 Grand or
couple hundred grand like 400 Grand or something so just spending 25 minutes
something so just spending 25 minutes can make me 400 Grand that's an imetry
can make me 400 Grand that's an imetry another example could be I could spend 5
another example could be I could spend 5 minutes on a YouTube thumbnail just an
minutes on a YouTube thumbnail just an extra 5 minutes but it could double the
extra 5 minutes but it could double the amount of views that I get on that video
amount of views that I get on that video and by doubling the amount of views I
and by doubling the amount of views I get double the amount of appointments in
get double the amount of appointments in theory not always one Higher could get
theory not always one Higher could get me from 400 Grand a month to million a
me from 400 Grand a month to million a month and this is what happened or you
month and this is what happened or you know one week of well that's a stupid
know one week of well that's a stupid example but you know an example is the
example but you know an example is the offer the offer a huge asymmetry so I
offer the offer a huge asymmetry so I spent maybe two to three days on my
spent maybe two to three days on my offer to get it straight which is 20
offer to get it straight which is 20 clients or your money back and a full
clients or your money back and a full $5,000 wire on top of that blah blah
$5,000 wire on top of that blah blah blah it's I spent two three days on that
blah it's I spent two three days on that and it's booked itook it's booked us
and it's booked itook it's booked us like 20 to 30,000 appointments it's
like 20 to 30,000 appointments it's that's a two that's a symmetry and a
that's a two that's a symmetry and a half like 24 well what would that be
half like 24 well what would that be maybe like 20 hours of invested time and
maybe like 20 hours of invested time and energy so what is that Charlie the eums
energy so what is that Charlie the eums off is that how you structured your
off is that how you structured your current business and the way you show it
current business and the way you show it to people well the off your offer is
to people well the off your offer is positioning yeah and you're positioned
positioning yeah and you're positioned relative to other people in the market
relative to other people in the market and you just restructured that in this
and you just restructured that in this Imperium is offering it yeah so you know
Imperium is offering it yeah so you know it's like an offer is basically just
it's like an offer is basically just outcome time frame risk reversal and
outcome time frame risk reversal and using words that are synonymous to other
using words that are synonymous to other offers that make it look different so we
offers that make it look different so we basically guarantee 20 clients paying
basically guarantee 20 clients paying clients in six months and if people
clients in six months and if people don't get that we give them back all
don't get that we give them back all their money and then we send them $5,000
their money and then we send them $5,000 on top of that and then we also give
on top of that and then we also give them six months of free coaching so I'll
them six months of free coaching so I'll just be like pay on results it's kind of
just be like pay on results it's kind of not but it works right so that's an
not but it works right so that's an example or you know week two of Sam
example or you know week two of Sam oven's Consulting accelerator so I you
oven's Consulting accelerator so I you know that's a 20-hour mindset training
know that's a 20-hour mindset training it made me a millionaire so you have to
it made me a millionaire so you have to look for these tiny things that you can
look for these tiny things that you can do it doesn't have to be small for
do it doesn't have to be small for example like me working on my product
example like me working on my product takes all my time and energy like all of
takes all my time and energy like all of it but the reward is so gargantuan in
it but the reward is so gargantuan in contrast that it doesn't matter um so
contrast that it doesn't matter um so yeah so that's those are a symmetries
yeah so that's those are a symmetries and that's basically how you how you
and that's basically how you how you find leverage and how you get a load of
find leverage and how you get a load of results yeah one one question and this
results yeah one one question and this is very good it said you booking 1.5000
is very good it said you booking 1.5000 call a month m is that true like now
call a month m is that true like now yeah about that we got like yeah we've
yeah about that we got like yeah we've got like 11 sales reps and what's
got like 11 sales reps and what's your to
your to get so we've we've had to re-engineer it
get so we've we've had to re-engineer it it's going to we're going to spend like
it's going to we're going to spend like 130 to 140 Grand a
130 to 140 Grand a month your cost by call is quite low no
month your cost by call is quite low no it's like 150 bucks but we get a lot of
it's like 150 bucks but we get a lot of traffic for YouTube yeah yeah so okay so
traffic for YouTube yeah yeah so okay so how do you find these so we're actually
how do you find these so we're actually going to start getting to some some
going to start getting to some some bolts and taxs here because this is all
bolts and taxs here because this is all Theory and this is all great you guys
Theory and this is all great you guys came in for actual advice right so how
came in for actual advice right so how do you find asymmetries in info
do you find asymmetries in info businesses well we don't really have to
businesses well we don't really have to look much further than the metrics that
look much further than the metrics that I talked about earlier so really if we
I talked about earlier so really if we do this here I've got a table of really
do this here I've got a table of really these are the main asymmetries measured
these are the main asymmetries measured measurable in metric form for an info
measurable in metric form for an info business right so the thing is is you
business right so the thing is is you need to actually have enough data but
need to actually have enough data but you guys all should so if you over 30
you guys all should so if you over 30 clients you've buil more than 120
clients you've buil more than 120 appointments and More Than 3 to 6 months
appointments and More Than 3 to 6 months have elapsed since you started you can
have elapsed since you started you can do this exercise so these are ranked in
do this exercise so these are ranked in order of importance so I've ranked the
order of importance so I've ranked the most asymmetrical metric at the top and
most asymmetrical metric at the top and the least at the bottom this is still a
the least at the bottom this is still a very very asymmetrical metric to track
very very asymmetrical metric to track and thing to focus on but these are
and thing to focus on but these are really the main things that you need to
really the main things that you need to have in place to scale okay so these are
have in place to scale okay so these are the key performance indicators and I
the key performance indicators and I know that these are true and they work
know that these are true and they work because it's is exactly what I used with
because it's is exactly what I used with some margin to get to a million a month
some margin to get to a million a month right so your refund rate is the most
right so your refund rate is the most important metric you have in your
important metric you have in your business buy a mile what will said
business buy a mile what will said earlier about starting with the product
earlier about starting with the product and the result is the main thing you can
and the result is the main thing you can get everything right you can have the
get everything right you can have the best funnel the best vssl the best
best funnel the best vssl the best copywriters the best sales team the best
copywriters the best sales team the best onboarding process but if you don't get
onboarding process but if you don't get people results it's all for nothing
people results it's all for nothing because they're all going to charge back
because they're all going to charge back Stripes going to shut you down your
Stripes going to shut you down your reputation is going to be destroyed so
reputation is going to be destroyed so this is why the things that I focus on
this is why the things that I focus on that I think are the most asymmetric are
that I think are the most asymmetric are the metrics that track your customer
the metrics that track your customer success now
success now customer success and info is tricky to
customer success and info is tricky to track because you don't know people are
track because you don't know people are doing the work you don't know people are
doing the work you don't know people are like actually doing what you say they do
like actually doing what you say they do but what we do is we start with a refund
but what we do is we start with a refund rate our refund rate for Imperium is
rate our refund rate for Imperium is 0.42% which means that if we sign 200
0.42% which means that if we sign 200 clients maybe one of them will ask for a
clients maybe one of them will ask for a refund and half the time they don't even
refund and half the time they don't even deserve it so that's how you know you've
deserve it so that's how you know you've got a good product so you can tick that
got a good product so you can tick that one off so what you need to do is you go
one off so what you need to do is you go through this list and you put your
through this list and you put your metric in here and if it's in kpi then
metric in here and if it's in kpi then this is a favorable condition that you
this is a favorable condition that you have to scale which means you don't have
have to scale which means you don't have to work on it so what you're doing is
to work on it so what you're doing is you're coming through here with the kpis
you're coming through here with the kpis and then you're isolating the things
and then you're isolating the things that are out of kpi that if you scale
that are out of kpi that if you scale will destroy you and then you fix them
will destroy you and then you fix them and that's how you know what to focus on
and that's how you know what to focus on of course he's left as soon as I get to
of course he's left as soon as I get to that
that point I've got I've got a question mind
point I've got I've got a question mind yeah
so I Crescendo right up [Applause]
there I was just saying these are the metrics that you need to look up
metrics that you need to look up so if you look at these in order of
so if you look at these in order of importance and you're looking to try and
importance and you're looking to try and find these what you're doing here when
find these what you're doing here when you look at these metes is you're
you look at these metes is you're exposing weaknesses you're exposing that
exposing weaknesses you're exposing that little crack in the submarine that if
little crack in the submarine that if you push down to the bottom of the
you push down to the bottom of the Marana trench it will destroy and you'll
Marana trench it will destroy and you'll blow up and be in that disaster that was
blow up and be in that disaster that was in the news recently which I won't get
in the news recently which I won't get into because it's not a funny joke um
into because it's not a funny joke um but this is how you expose your
but this is how you expose your weaknesses so you start with your refund
weaknesses so you start with your refund rate and then your dispute rate which
rate and then your dispute rate which you find in stripe your nightmare rate
you find in stripe your nightmare rate which is like how many of your clients
which is like how many of your clients make you want to kill yourself and then
make you want to kill yourself and then if these are in kpi then you move on to
if these are in kpi then you move on to the next so you're just going through
the next so you're just going through here to find out where you're weak and
here to find out where you're weak and if you're out of kpi then you Circle no
if you're out of kpi then you Circle no and now you know what to work on and
and now you know what to work on and once all of these are in kpi all you
once all of these are in kpi all you have to do is increase volume it's
have to do is increase volume it's literally that simple now you could all
literally that simple now you could all make the argument yes but I could make
make the argument yes but I could make this more efficient and I could try and
this more efficient and I could try and get to a 100 bucks a call or I could try
get to a 100 bucks a call or I could try and get my conversion rate to 40% yes
and get my conversion rate to 40% yes you can and you can make the system more
you can and you can make the system more efficient by increasing these key
efficient by increasing these key indicators and reducing them or
indicators and reducing them or manipulating them but fundamentally this
manipulating them but fundamentally this is what I found to get to eight figures
is what I found to get to eight figures with a 50% margin and bring home 500
with a 50% margin and bring home 500 Grand a month taxfree
Grand a month taxfree profit these are the numbers that we've
profit these are the numbers that we've used so I know it works so yes you could
used so I know it works so yes you could say well technically I want my
say well technically I want my collection rate to be 65% because the
collection rate to be 65% because the systems then 15% more efficient but yes
systems then 15% more efficient but yes you you work on those things so what you
you you work on those things so what you then do step four of scale is you fix
then do step four of scale is you fix these to KCK kpi you increase the volume
these to KCK kpi you increase the volume then you fix the infrastructure that
then you fix the infrastructure that comes with the the the chaos of scale
comes with the the the chaos of scale and then you come back to these and
and then you come back to these and figure out where you can find more
figure out where you can find more leverage you find where your weakest so
leverage you find where your weakest so for example if your average order of of
for example if your average order of of price is
price is 26% everything else is way within kpi
26% everything else is way within kpi then you pick the weakest metric and you
then you pick the weakest metric and you work on that but generally speaking a
work on that but generally speaking a 50% margin at a mill a month I wouldn't
50% margin at a mill a month I wouldn't with anything I'm just going to print
with anything I'm just going to print money at that point I'm not going to
money at that point I'm not going to mess around with it at all because you
mess around with it at all because you can increase a metric here but destroy
can increase a metric here but destroy everything else so that's how to know
everything else so that's how to know what to work on
what to work on don't with the pipe don't with the pipe
don't with the pipe don't with the pipe don't the crack pipe mate no don't want
don't the crack pipe mate no don't want to do that so you know look at all these
to do that so you know look at all these and then write the metric down and then
and then write the metric down and then is it in kpi or not and then you Circle
is it in kpi or not and then you Circle the ones that are out of kpi and then
the ones that are out of kpi and then you make a list of them and then you go
you make a list of them and then you go to town on fixing them and I've got a
to town on fixing them and I've got a mental model that shows you how to fix
mental model that shows you how to fix them in a second as well are you
them in a second as well are you currently out on K any of yours no we're
currently out on K any of yours no we're all in everything's within kpi so what
all in everything's within kpi so what so what are you hoping to scale to
so what are you hoping to scale to what's your 2 Mill month right now I
what's your 2 Mill month right now I want to break it that's my mission with
want to break it that's my mission with easy grow right now with the ads and
easy grow right now with the ads and everything of course Brian's gone now
everything of course Brian's gone now brilliant
brilliant it like my my goal at the moment with
it like my my goal at the moment with easy grow is to because we got one
easy grow is to because we got one product right I want to find the point
product right I want to find the point of diminishing returns with ads the peak
of diminishing returns with ads the peak most optimal point of efficiency of AD
most optimal point of efficiency of AD spend where we can do this on a 50%
spend where we can do this on a 50% margin and just Contin continue that
margin and just Contin continue that scale and are you going to keep it cash
scale and are you going to keep it cash flow business you take money out of or
flow business you take money out of or are you going to sell it that's a secret
are you going to sell it that's a secret a secret no it's not really a secret I
a secret no it's not really a secret I don't know yet when you're making like
don't know yet when you're making like four five mli year in profit you don't
four five mli year in profit you don't have to think too much about that like I
have to think too much about that like I might sell it eventually if I get an
might sell it eventually if I get an offer that makes sense I'll sell it if I
offer that makes sense I'll sell it if I don't I won't but when you've got a a
don't I won't but when you've got a a machine that just prints money why just
machine that just prints money why just run it for as long as you can like if if
run it for as long as you can like if if someone came along and offered me a
someone came along and offered me a certain number for Imperium to buy it
certain number for Imperium to buy it I'd be like yeah of course but if they
I'd be like yeah of course but if they came along and offered the number didn't
came along and offered the number didn't make sense I'd be like no so I'm not
make sense I'd be like no so I'm not like I'm not thinking too much about
like I'm not thinking too much about that right now we're just stacking cash
that right now we're just stacking cash this is why I wear Crocs and wear a
this is why I wear Crocs and wear a Casio I want as much cash as I can
Casio I want as much cash as I can possibly get so that when another Co
possibly get so that when another Co happens I can just like druple my money
happens I can just like druple my money all I care about is just cash cash cash
all I care about is just cash cash cash cash as much cash as possible because
cash as much cash as possible because that's where the leverage comes from so
that's where the leverage comes from so this is a pretty good way to make a
this is a pretty good way to make a bunch of cash you've sold just you've
bunch of cash you've sold just you've sold all like expensive any watches or
sold all like expensive any watches or any I never bought any I've got a
any I never bought any I've got a Mercedes obviously the Palm is quite
Mercedes obviously the Palm is quite expensive but I justify that because Bo
expensive but I justify that because Bo and I both there which means that it's
and I both there which means that it's basically just one big meeting room and
basically just one big meeting room and then we both got our offices there and
then we both got our offices there and stuff and it's quiet and peaceful that's
stuff and it's quiet and peaceful that's expensive but other than that like huh
expensive but other than that like huh how much is that the it's like 30 grand
how much is that the it's like 30 grand a month so your goal in to close the gap
a month so your goal in to close the gap between where you are now where you want
between where you are now where you want to be which is this billionaire which is
to be which is this billionaire which is this goal yours is to stack as much cash
this goal yours is to stack as much cash as possible and then wait for a crash
as possible and then wait for a crash and then invest that money in crashing
and then invest that money in crashing assets buses or
assets buses or properties scale that way so look put it
properties scale that way so look put it this way so I I had this this idea uh
this way so I I had this this idea uh long time ago um I came up with this
long time ago um I came up with this idea that true pain manifests when the
idea that true pain manifests when the universe presents you with an
universe presents you with an opportunity that you did not have the
opportunity that you did not have the character to prepare for to prepare for
character to prepare for to prepare for so my biggest fear is something coming
so my biggest fear is something coming along like a golden opportunity of a
along like a golden opportunity of a lifetime and I haven't got the cash
lifetime and I haven't got the cash energy or time to put into it so I can
energy or time to put into it so I can get the I can I can just get I can shut
get the I can I can just get I can shut down the business and get the energy and
down the business and get the energy and time like about that but I want as much
time like about that but I want as much cash as possible so that when something
cash as possible so that when something big comes along I could have opportunity
big comes along I could have opportunity to start like a company or a platform or
to start like a company or a platform or this is also why I'm building the
this is also why I'm building the audience as well because if you have
audience as well because if you have cash and attention you can basically
cash and attention you can basically become a billionaire with anything
become a billionaire with anything pretty much in this day and age so
pretty much in this day and age so that's why and this is how you make as
that's why and this is how you make as much cash as bloody possible and you
much cash as bloody possible and you know the end game is the billionaire
know the end game is the billionaire thing and it's not because I want you
thing and it's not because I want you know power and all this it's just
know power and all this it's just because I feel that's how you complete
because I feel that's how you complete the game that's level 126 on
the game that's level 126 on RuneScape yeah you know that's like
RuneScape yeah you know that's like that's the top of the top once you've
that's the top of the top once you've done that it's like okay I'll go and
done that it's like okay I'll go and chill on a yacht now so why we so so
chill on a yacht now so why we so so does so does that all make sense does
does so does that all make sense does this clarify like CU this is literally
this clarify like CU this is literally if you if you just have this and that's
if you if you just have this and that's all you have and that's literally all
all you have and that's literally all you need to scale now yes there's some
you need to scale now yes there's some other little nuances like you need to
other little nuances like you need to have an aura ring and blue light
have an aura ring and blue light blockers and all that crap but if you
blockers and all that crap but if you have these you're good um question um I
have these you're good um question um I was going to ask about traffic I mean
was going to ask about traffic I mean all all these things are fit in right
all all these things are fit in right it's just like traffic at the top that
it's just like traffic at the top that also solves a lot of problems you have
also solves a lot of problems you have any kpis for that do especially like
any kpis for that do especially like organic CU I wanted to ask you
organic CU I wanted to ask you that in with bringing people through
that in with bringing people through this entire pipeline right do you track
this entire pipeline right do you track the traffic that you're getting sa from
the traffic that you're getting sa from I will let me show you something um I'll
I will let me show you something um I'll I'll answer that but inadvertently in
I'll answer that but inadvertently in about maybe 10 minutes if that's okay um
about maybe 10 minutes if that's okay um yeah okay so this is a key I'll share
yeah okay so this is a key I'll share this document with you guys you can have
this document with you guys you can have it this is a key for like how to
it this is a key for like how to actually find these metrics and where to
actually find these metrics and where to track them and where to get the data and
track them and where to get the data and stuff like that but generally speaking
stuff like that but generally speaking at first principle I can say because
at first principle I can say because I've done it if you have those things
I've done it if you have those things you can get to a millim month I don't
you can get to a millim month I don't know if they can get you to two Mill
know if they can get you to two Mill months because I haven't done that yet
months because I haven't done that yet but eight figures I know is possible
but eight figures I know is possible with those numbers I want to understand
with those numbers I want to understand your thought process around you know
your thought process around you know obviously I know you're stack cash I get
obviously I know you're stack cash I get that but like how you how are you run
that but like how you how are you run you run your life on like the bare
you run your life on like the bare minimum minimum you can live with but
minimum minimum you can live with but the company pays for the house cuz
the company pays for the house cuz technically it's an office and then I
technically it's an office and then I just make 10 grand a month personally
just make 10 grand a month personally and I just live within my means in that
and I just live within my means in that I don't like because this is why having
I don't like because this is why having a business partner is great we've got
a business partner is great we've got like a Chinese wall between taking money
like a Chinese wall between taking money out of a company if I get an Impulse to
out of a company if I get an Impulse to buy a Lamborghini I've got to go and ask
buy a Lamborghini I've got to go and ask Bo dad can I have a Lambo and he'll be
Bo dad can I have a Lambo and he'll be like no and if he wants to go and buy a
like no and if he wants to go and buy a watch or something crazy I'll be like
watch or something crazy I'll be like why do you want that and he'll be like
why do you want that and he'll be like yeah I guess you're right so like I make
yeah I guess you're right so like I make 100 Grand a year personally and Bo and I
100 Grand a year personally and Bo and I do not touch the company money the
do not touch the company money the company money we don't treat it like
company money we don't treat it like it's our money and that's how you have
it's our money and that's how you have to have that perspective and discipline
to have that perspective and discipline if you want to do something huge if you
if you want to do something huge if you want to just have a lifestyle you don't
want to just have a lifestyle you don't have to do that you can make like you
have to do that you can make like you know 20 30 40 Grand a month but I know
know 20 30 40 Grand a month but I know that if the company's good I will always
that if the company's good I will always be good and that's why I focus on it
be good and that's why I focus on it like that so let's carry on because now
like that so let's carry on because now the question is how do you like how do
the question is how do you like how do you fix these and how do you like
you fix these and how do you like actually figure out what drives them and
actually figure out what drives them and what pushes them forward and stuff like
what pushes them forward and stuff like that question 12 appoints is there a
that question 12 appoints is there a month just total total total total so
month just total total total total so this is something you can do that Sam
this is something you can do that Sam recommends that I did that was really
recommends that I did that was really helpful Sam ens it's called 100 units at
helpful Sam ens it's called 100 units at time where you basically just become
time where you basically just become more cognizant and aware of your time I
more cognizant and aware of your time I won't go through it now because I don't
won't go through it now because I don't think that any of you guys well maybe
think that any of you guys well maybe you can you basically just set an alarm
you can you basically just set an alarm for half an hour every day and then
for half an hour every day and then track what you've done in that last half
track what you've done in that last half an hour because until you make the
an hour because until you make the unconscious conscious it will rule your
unconscious conscious it will rule your life you will call it fate so it's a
life you will call it fate so it's a pretty simple exercise and then I've got
pretty simple exercise and then I've got a spreadsheet here you can visualize how
a spreadsheet here you can visualize how it's tracked where every single half an
it's tracked where every single half an hour interval you put in what you've
hour interval you put in what you've done and then you categorize it into
done and then you categorize it into like entertainment or sleeping or
like entertainment or sleeping or exercise and then you define it as value
exercise and then you define it as value or waste and this is how you optimize
or waste and this is how you optimize your time to focus on the things yes I
your time to focus on the things yes I started to actually track my time like
started to actually track my time like every hour and uh or be or
whatevered outo as I started to tra my time I was like oh [ __ ] I'm wasting time
time I was like oh [ __ ] I'm wasting time here I'm doing those tasks there and
here I'm doing those tasks there and then I could see the tasks I needed to
then I could see the tasks I needed to like
like handle that helped me a lot yeah it's
handle that helped me a lot yeah it's just numbers man like a business one of
just numbers man like a business one of these info businesses is literally just
these info businesses is literally just a collection of numbers and when you
a collection of numbers and when you make that paradigm shift and you
make that paradigm shift and you actually just see it like I look at my
actually just see it like I look at my business cuz you ask what is business is
business cuz you ask what is business is it the people yeah you could argue that
it the people yeah you could argue that but a business to me is just a bunch of
but a business to me is just a bunch of spreadsheets and if those spreadsheets
spreadsheets and if those spreadsheets are saying the right thing then I'm
are saying the right thing then I'm going to make a ton of money seriously
going to make a ton of money seriously like it's it's not it's not the product
like it's it's not it's not the product it's not the office It's You could argue
it's not the office It's You could argue it's the team right but if you just if
it's the team right but if you just if the numbers make sense then you just
the numbers make sense then you just print money you know so let's talk about
print money you know so let's talk about throughput so throughput is the next
throughput so throughput is the next mental model because this is how to
mental model because this is how to conceptualize and understand how to
conceptualize and understand how to isolate the metrics even further and how
isolate the metrics even further and how to even like how you hone in and and fix
to even like how you hone in and and fix the damn thing who's had a throughput
the damn thing who's had a throughput before Brian will yep okay cool so okay
before Brian will yep okay cool so okay we kind of established there's three
we kind of established there's three systems in your business that must be
systems in your business that must be working for scale to happen acquisition
working for scale to happen acquisition I.E can I get appointments and get them
I.E can I get appointments and get them to show up conversion I.E can I sell
to show up conversion I.E can I sell them and make money on the front end of
them and make money on the front end of that sale and value delivery do they not
that sale and value delivery do they not ask for their money back you know these
ask for their money back you know these three things you're going to be fine how
three things you're going to be fine how do we measure these three things we use
do we measure these three things we use the metric Logistics explain at a macro
the metric Logistics explain at a macro business sorry a macro level one of
business sorry a macro level one of these info businesses is those three
these info businesses is those three systems so in that order and what we can
systems so in that order and what we can do is we can start to view this business
do is we can start to view this business like a
like a pipe okay so you can start to actually
pipe okay so you can start to actually look at the business like a pipe now
look at the business like a pipe now earlier on this is a little memory test
earlier on this is a little memory test for all of you what did I say was the
for all of you what did I say was the first principal input of a business who
first principal input of a business who can remember awareness yes attention and
can remember awareness yes attention and awareness so this tap here represents
awareness so this tap here represents your market and the little liquid coming
your market and the little liquid coming out of it represents attention this is
out of it represents attention this is the first first thing that you have to
the first first thing that you have to work with you know in ancient times they
work with you know in ancient times they talked about like Alchemy like turning
talked about like Alchemy like turning base Metals into gold was kind of what
base Metals into gold was kind of what we're doing here in business is we're
we're doing here in business is we're turning attention into cash and that's
turning attention into cash and that's literally at first principle we're doing
literally at first principle we're doing so what happens with your business
so what happens with your business whether you like it or not at first
whether you like it or not at first principle is the first pipe in your
principle is the first pipe in your business is acquisition can I capture
business is acquisition can I capture this attention in some way shape or form
this attention in some way shape or form funel it to get people to book a call
funel it to get people to book a call and essentially start the customer
and essentially start the customer Journey the second pipe is conversion
Journey the second pipe is conversion can I take those calls get them to show
can I take those calls get them to show up and have them give me money for the
up and have them give me money for the product and then the third thing that we
product and then the third thing that we established in this little Trifecta is
established in this little Trifecta is value delivery can I actually do what I
value delivery can I actually do what I say I can do and then you have yield so
say I can do and then you have yield so yield is the thing that comes as a
yield is the thing that comes as a result of throughput this is the cash
result of throughput this is the cash The Profit all that fancy stuff that we
The Profit all that fancy stuff that we want so the water represents value so
want so the water represents value so what's happening with this system is
what's happening with this system is value is flowing through the system and
value is flowing through the system and we're defining the the flow of this
we're defining the the flow of this thing as the flow of value so when I
thing as the flow of value so when I talk about throughput I'm talking about
talk about throughput I'm talking about about the flow of value or more
about the flow of value or more importantly the conversion of value so
importantly the conversion of value so we convert the am I passing out or is
we convert the am I passing out or is that thing shaking a little bit oh F
that thing shaking a little bit oh F having a fit or something and I was like
having a fit or something and I was like Jesus Christ so okay so blah blah blah
Jesus Christ so okay so blah blah blah okay so you can look at your business on
okay so you can look at your business on a global macro level like a big boy
a global macro level like a big boy these are the main systems but you can
these are the main systems but you can also look at your business on a micro
also look at your business on a micro level on a more local level so this for
level on a more local level so this for example is the throughput system or the
example is the throughput system or the three-stage process for the conversion
three-stage process for the conversion of acquisition so we start with getting
of acquisition so we start with getting attention which could be a YouTube ad or
attention which could be a YouTube ad or could be YouTube organic and then we
could be YouTube organic and then we convert the attention into interest
convert the attention into interest which is pretty simple and
which is pretty simple and straightforward where you know if you
straightforward where you know if you send a cold email to someone you've got
send a cold email to someone you've got their attention because they've opened
their attention because they've opened the email the interest is the reply and
the email the interest is the reply and then we we convert the interest into
then we we convert the interest into appointments so you reply to my email
appointments so you reply to my email I'm going to send you a reply to convert
I'm going to send you a reply to convert you into an appointment and then the the
you into an appointment and then the the yield of that is getting people to show
yield of that is getting people to show up so this is the this is the system of
up so this is the this is the system of acquisition attention to interest
acquisition attention to interest interest to appointments appointments to
interest to appointments appointments to shows and then we have the same thing
shows and then we have the same thing for
for conversion so the input of conversion is
conversion so the input of conversion is obviously the the output of the last
obviously the the output of the last system which is shows so we start with
system which is shows so we start with qualifying and discovering and then we
qualifying and discovering and then we pitch and answer questions handle
pitch and answer questions handle objections and then close so these are
objections and then close so these are the three stages of the conversion
the three stages of the conversion system and then the yield of this system
system and then the yield of this system or the yield of the throughput is
or the yield of the throughput is closing deals and making money and then
closing deals and making money and then you can see on a value delivery
you can see on a value delivery perspective so you know we start with
perspective so you know we start with the onboarding system the first part of
the onboarding system the first part of value delivery is getting a client on
value delivery is getting a client on board and then we give them information
board and then we give them information through our programs or through our
through our programs or through our courses and then we give them support
courses and then we give them support and then the yield of that is client
and then the yield of that is client results so you can see how like how easy
results so you can see how like how easy it is to understand info businesses and
it is to understand info businesses and how they work when you can
how they work when you can compartmentalize them into these
compartmentalize them into these sections and you can understand the
sections and you can understand the throughput the yield the input the
throughput the yield the input the output and how to get what you want
output and how to get what you want because this gives you serious Clarity
because this gives you serious Clarity on what to work on so you can get a bit
on what to work on so you can get a bit deeper with this I'm not going to get
deeper with this I'm not going to get into these too much because you guys
into these too much because you guys should get the point by now
should get the point by now um so this is a pretty
um so this is a pretty interesting metaphor that I'm going to
interesting metaphor that I'm going to use Barrel foret or foret pipe and bank
use Barrel foret or foret pipe and bank so what you want to do this is what I've
so what you want to do this is what I've done got me to eight figures is
done got me to eight figures is visualize your Market is a huge barrel
visualize your Market is a huge barrel of water okay everybody got that image
of water okay everybody got that image in their head big old brown barrel of
in their head big old brown barrel of water in the same way the water needs to
water in the same way the water needs to be filtered before it can be Drank in
be filtered before it can be Drank in the wild or something this raw value
the wild or something this raw value needs to be converted many times before
needs to be converted many times before it can be cashed in on so the water in
it can be cashed in on so the water in the bowel is attention this is these the
the bowel is attention this is these the eyeballs and the hypothalamus of your
eyeballs and the hypothalamus of your brain and then putting that onto your
brain and then putting that onto your product so the rawest form of value
product so the rawest form of value straight from the barrel is attention
straight from the barrel is attention now we can't make we can't attention
now we can't make we can't attention isn't money to us it's not really that
isn't money to us it's not really that valuable sure like everyone says
valuable sure like everyone says attention is money but attention is
attention is money but attention is money when it's been converted 100 times
money when it's been converted 100 times so in the same way that you know if you
so in the same way that you know if you found a random Barrel in the street
found a random Barrel in the street somewhere you probably wouldn't drink
somewhere you probably wouldn't drink from the water inside of it you probably
from the water inside of it you probably filter it first and use a filtering
filter it first and use a filtering system so we need to filter this water
system so we need to filter this water water and converted to make money so ads
water and converted to make money so ads content and outreach are all faucets
content and outreach are all faucets that you can attach to the bottom of the
that you can attach to the bottom of the barrel to start extracting value from it
barrel to start extracting value from it so I'm about to give you my business in
so I'm about to give you my business in a complete um
a complete um diagram M this thing took that's a
diagram M this thing took that's a distiller yeah so I want to try
distiller yeah so I want to try and um actually I know what I can do
and um actually I know what I can do here um I was hoping you guys would have
here um I was hoping you guys would have that reaction cuz I spent like four
that reaction cuz I spent like four hours on this bloody
hours on this bloody thing so this is how
thing so this is how the machine works and when you look at
the machine works and when you look at this is literally like this is literally
this is literally like this is literally my
my business it's literally the business and
business it's literally the business and I get quite excited about it in case you
I get quite excited about it in case you can't tell so you can't really you can
can't tell so you can't really you can okay you guys can't really read this but
okay you guys can't really read this but I'm going to explain so here we have the
I'm going to explain so here we have the market here we have the barrel of water
market here we have the barrel of water right we got we got the niche we've got
right we got we got the niche we've got the market we've got the attention of
the market we've got the attention of the the aggregation of every single
the the aggregation of every single human that we can possibly sell to in
human that we can possibly sell to in this Barrel now we have to extract that
this Barrel now we have to extract that attention and extract that value to
attention and extract that value to begin the pipeline flow so this here is
begin the pipeline flow so this here is what we would call throughput right so
what we would call throughput right so you know earlier I showed you guys the
you know earlier I showed you guys the pipes and like at a little level we got
pipes and like at a little level we got three pipes it's all cute it looks nice
three pipes it's all cute it looks nice blah blah blah well this is the full
blah blah blah well this is the full machine and this is every single step of
machine and this is every single step of conversion or filtering that this water
conversion or filtering that this water has to go through to either become
has to go through to either become profitable or drinkable or a client
profitable or drinkable or a client right so the tap represents Brian Ward
right so the tap represents Brian Ward okay Brian turns this tap on for me by
okay Brian turns this tap on for me by running my ads so you can get this from
running my ads so you can get this from by the way this is the system
by the way this is the system specifically for ads because this is the
specifically for ads because this is the main one we now use you could have the
main one we now use you could have the same thing for outbound or paid or
same thing for outbound or paid or inbound but you have the tap and the tap
inbound but you have the tap and the tap basically is ads or Outreach or content
basically is ads or Outreach or content so some way to tap into this Barrel
so some way to tap into this Barrel who's seen The Hunger Games The Hunger
who's seen The Hunger Games The Hunger Games part two part two so there's this
Games part two part two so there's this scene where they're all thirsty and they
scene where they're all thirsty and they need a drink and one of the donors or
need a drink and one of the donors or sponsors sends them the like faucet and
sponsors sends them the like faucet and they send them this thing they knock
they send them this thing they knock into the tree and then the tree starts
into the tree and then the tree starts giving them water Outreach ads or
giving them water Outreach ads or content that's your faucet that's how
content that's your faucet that's how you tap into this thing and get into it
you tap into this thing and get into it the first stage of conversion for my
the first stage of conversion for my system for ads is the hook so the very
system for ads is the hook so the very first thing that could go wrong with
first thing that could go wrong with this machine and prevent the flow of
this machine and prevent the flow of water and value through the whole system
water and value through the whole system for me and B to basically have a nice
for me and B to basically have a nice life is the hook so the first 5 Seconds
life is the hook so the first 5 Seconds of the ad if I this up the machine and
of the ad if I this up the machine and system doesn't work this diagram here
system doesn't work this diagram here represents every single thing that needs
represents every single thing that needs to work in your business for you to make
to work in your business for you to make money or at least make the money I've
money or at least make the money I've made which is like 50% marginate figure
made which is like 50% marginate figure I know it to be true because I've done
I know it to be true because I've done it right so we start with the hook then
it right so we start with the hook then we make the offer okay this is the
we make the offer okay this is the second most important thing in the
second most important thing in the machine um then we have the call to
machine um then we have the call to action link it's a shame that actually I
action link it's a shame that actually I can I can just zoom in a little bit here
can I can just zoom in a little bit here and we'll go we'll go through
and we'll go we'll go through it better you can all see that okay cool
it better you can all see that okay cool so attention comes in we hook the
so attention comes in we hook the attention right we've got the fish on
attention right we've got the fish on the line yippy yipp do right the little
the line yippy yipp do right the little floats gone to the bottom of the water
floats gone to the bottom of the water we make the offer if the offer Works
we make the offer if the offer Works people click the link if they click the
people click the link if they click the link then they opt in if they opt in
link then they opt in if they opt in they watch the vssl now couple of things
they watch the vssl now couple of things can happen they can either go straight
can happen they can either go straight to the calary form and schedule an
to the calary form and schedule an appointment or they don't go straight to
appointment or they don't go straight to the form so we have to email them
the form so we have to email them retarget them and rehook them to get
retarget them and rehook them to get them to schedule so this is the first
them to schedule so this is the first thing that has to happen for the value
thing that has to happen for the value to flow through the system now I cannot
to flow through the system now I cannot have any Boton X in here otherwise
have any Boton X in here otherwise nothing's going to flow through the rest
nothing's going to flow through the rest of the the machine right is this all
of the the machine right is this all making sense does this also clarify what
making sense does this also clarify what your business actually is and what it
your business actually is and what it does good okay so the next thing that
does good okay so the next thing that happens okay so what basically the or
happens okay so what basically the or the I don't know if you can tell the
the I don't know if you can tell the difference from where you are but the
difference from where you are but the yellow represents um acquisition the
yellow represents um acquisition the orange represents conversion which is
orange represents conversion which is sales and then the red represents value
sales and then the red represents value delivery so remember I said there's
delivery so remember I said there's three systems and they can all be B on
three systems and they can all be B on to different points these are the points
to different points these are the points that which they can be bought out so
that which they can be bought out so once we got someone to schedule we call
once we got someone to schedule we call them to confirm the schedule then we
them to confirm the schedule then we confirm their call with an email and
confirm their call with an email and then we get the rep to reach out and
then we get the rep to reach out and introduce themselves through email and
introduce themselves through email and then we send them cly reminders and then
then we send them cly reminders and then they show up so this here up until this
they show up so this here up until this point this is the acquisition system to
point this is the acquisition system to get appointments and this is the very
get appointments and this is the very first thing that can go wrong so I could
first thing that can go wrong so I could bottleneck at the vsl section if my vssl
bottleneck at the vsl section if my vssl sucked I could bottleneck at the show
sucked I could bottleneck at the show system if this little pipeline didn't
system if this little pipeline didn't work properly if we stop sending
work properly if we stop sending confirmation emails and Cali reminders
confirmation emails and Cali reminders then suddenly the throughput is cut off
then suddenly the throughput is cut off at this point and no more value can flow
at this point and no more value can flow through the system and go to the rest of
through the system and go to the rest of the process because we bought an NE here
the process because we bought an NE here does that make sense good so then we
does that make sense good so then we move on to the next stage in the
move on to the next stage in the pipeline which is the conversion stage
pipeline which is the conversion stage so we start by stating the agenda on the
so we start by stating the agenda on the sales call this is where we say what
sales call this is where we say what we're going to do on this call is blah
we're going to do on this call is blah blah blah slap you about emotionally and
blah blah slap you about emotionally and then I'm going to try and sell you
then I'm going to try and sell you something right then we qualify them
something right then we qualify them then we discover their problem then we
then we discover their problem then we pitch them then we answer their
pitch them then we answer their questions they have about the program
questions they have about the program then we pitch the price then we handle
then we pitch the price then we handle their objections then we negotiate a
their objections then we negotiate a payment term then we discuss financing
payment term then we discuss financing or we discuss the actual getting the
or we discuss the actual getting the payment so sending stripe link then we
payment so sending stripe link then we set their expectations and then we send
set their expectations and then we send them a contract then they request to
them a contract then they request to join school then we configure stripe in
join school then we configure stripe in the back end to get their payment set up
the back end to get their payment set up then we wait 24 hours and then we Grant
then we wait 24 hours and then we Grant access so this is the conversion system
access so this is the conversion system now once again by being able to First
now once again by being able to First principle every single step someone goes
principle every single step someone goes through to become a client here or to
through to become a client here or to actually close from an appointment to a
actually close from an appointment to a sale is very important because now if
sale is very important because now if there's ever a problem with any if I
there's ever a problem with any if I have a problem where one day I wake up
have a problem where one day I wake up and in the last week I made the sales I
and in the last week I made the sales I usually would make all I have to do is
usually would make all I have to do is look at this diagram and then each
look at this diagram and then each little section will have a metric ass so
little section will have a metric ass so they don't all have metrics because
they don't all have metrics because you're not going to measure the stripe
you're not going to measure the stripe configuration like operations manager
configuration like operations manager did you manage to set that maybe you
did you manage to set that maybe you would I don't know but it becomes very
would I don't know but it becomes very apparent very quickly what the problem
apparent very quickly what the problem is and this is how you have to think if
is and this is how you have to think if you want to just go out of nowhere so
you want to just go out of nowhere so that's that now once we've done this
that's that now once we've done this we've got the client this is the bit
we've got the client this is the bit that everyone wants to get right okay
that everyone wants to get right okay we've all got the clients blah blah blah
we've all got the clients blah blah blah fantastic so now it becomes about value
fantastic so now it becomes about value delivery okay I'm just going to zoom out
delivery okay I'm just going to zoom out a little bit here so now it becomes
a little bit here so now it becomes about value delivery because now we have
about value delivery because now we have to convert so okay I I'll recap so we
to convert so okay I I'll recap so we have gone so far from raw attention
have gone so far from raw attention which is just defined as the five senses
which is just defined as the five senses being put onto our business in some way
being put onto our business in some way shape or form we've gone from raw
shape or form we've gone from raw retention all the way through this
retention all the way through this pipeline to actually having cash in the
pipeline to actually having cash in the bank and having commitment from a client
bank and having commitment from a client to pay future payments y I'm just
to pay future payments y I'm just curious for the why you wait
curious for the why you wait M because you have to let the emotion
M because you have to let the emotion settle if you give someone access to
settle if you give someone access to your program immediately after they've
your program immediately after they've signed if their expectations of the
signed if their expectations of the program are in any way shape or form
program are in any way shape or form Miss misset you've got someone on such
Miss misset you've got someone on such an emotional high after they've bought
an emotional high after they've bought that they need to sleep on that emotion
that they need to sleep on that emotion to become a little bit more rational
to become a little bit more rational because if they join the program on that
because if they join the program on that emotional high and it doesn't quite if
emotional high and it doesn't quite if they come in in the community someone's
they come in in the community someone's like I haven't booked an appointment
like I haven't booked an appointment today then they're so much more
today then they're so much more emotionally vulnerable and then they're
emotionally vulnerable and then they're going to be like I want a refund it's
going to be like I want a refund it's not going to work but if they sleep on
not going to work but if they sleep on it they never ever dispute or ask for
it they never ever dispute or ask for anything different ever so we've gone
anything different ever so we've gone from raw value and we've through puted
from raw value and we've through puted this through the whole system to a close
this through the whole system to a close Yip to do now the hard part starts which
Yip to do now the hard part starts which is actually delivering results and
is actually delivering results and getting value into these people's lives
getting value into these people's lives so how do we do this well once again
so how do we do this well once again yours truly have defined it so we start
yours truly have defined it so we start with the intro video in the program this
with the intro video in the program this is where someone joins the program they
is where someone joins the program they get access to the course and the first
get access to the course and the first thing they do is they see the thing that
thing they do is they see the thing that says click here watch here this is where
says click here watch here this is where you have to start and this sets their
you have to start and this sets their expectations this is a very very
expectations this is a very very important video because this sets the
important video because this sets the conditions for their entire journey
conditions for their entire journey through the rest of the pipeline so if
through the rest of the pipeline so if you this up you've bottlenecked the
you this up you've bottlenecked the value delivery process if you don't have
value delivery process if you don't have this you've bottlenecked the value
this you've bottlenecked the value delivery process it has to be succinct
delivery process it has to be succinct then we get them to do an introduction
then we get them to do an introduction Post in the community and then they have
Post in the community and then they have to go through something called
to go through something called acquisition Genesis which is basically
acquisition Genesis which is basically the module we have at the beginning that
the module we have at the beginning that nearly killed me to make that explains
nearly killed me to make that explains how client acquisition actually works
how client acquisition actually works because we help people with client
because we help people with client acquisition that's what we do in case
acquisition that's what we do in case you can't tell right um so they go
you can't tell right um so they go through this first then they go through
through this first then they go through sales Transcendence which is our mindset
sales Transcendence which is our mindset module now once they get to this point
module now once they get to this point we once again have this weird little
we once again have this weird little thing where it's there's other things
thing where it's there's other things they can do so usually what's going to
they can do so usually what's going to happen is someone's going to either go
happen is someone's going to either go into outbound systems which is basically
into outbound systems which is basically using our cold Outreach methods to get
using our cold Outreach methods to get clients or they're going to go into
clients or they're going to go into something called Consulting Nana so
something called Consulting Nana so Consulting Nana is the module that I
Consulting Nana is the module that I made recently this is what this
made recently this is what this ironically this module here that I'm
ironically this module here that I'm teaching you guys is designed to be in
teaching you guys is designed to be in consultant NaNa which is why I've been
consultant NaNa which is why I've been making it at the moment it's taking me
making it at the moment it's taking me four months um but they can go into
four months um but they can go into consult NaNa which explains how to
consult NaNa which explains how to structure a course how to build a course
structure a course how to build a course God this sounds like a pitch so I'm
God this sounds like a pitch so I'm going to shut up but you get the point
going to shut up but you get the point so if they go through that then they'll
so if they go through that then they'll build their program they'll launch their
build their program they'll launch their program they'll come back to the
program they'll come back to the outbound or the Sales Systems so they
outbound or the Sales Systems so they start with the outbound systems usually
start with the outbound systems usually like they want to get cold cold
like they want to get cold cold appointments then they build the S
appointments then they build the S system so they know how to convert them
system so they know how to convert them and then usually a lot of people don't
and then usually a lot of people don't bother because they have so many
bother because they have so many appointments from here that they don't
appointments from here that they don't need them but some clients will mess
need them but some clients will mess around with the imbalance systems and
around with the imbalance systems and then the paid systems now this is the
then the paid systems now this is the big the big juicy boy time this is the
big the big juicy boy time this is the one pipe that people forget in their
one pipe that people forget in their value delivery process it's time once
value delivery process it's time once you've given people or once I've given
you've given people or once I've given people all this stuff here it can take
people all this stuff here it can take like 6 to 12 months before they come
like 6 to 12 months before they come knocking like dude I make like 100 Grand
knocking like dude I make like 100 Grand a month now one of our clients Cindy L
a month now one of our clients Cindy L started with us making two grand a month
started with us making two grand a month she was one of our first clients so
she was one of our first clients so three years was elapsed and she's now
three years was elapsed and she's now making 250 Grand a month and it took
making 250 Grand a month and it took time it takes a lot of time so for some
time it takes a lot of time so for some people it might take a week some people
people it might take a week some people it might take a year but you need to
it might take a year but you need to give it time and if you don't give it
give it time and if you don't give it time and you try and like panic and
time and you try and like panic and people aren't getting results I see this
people aren't getting results I see this of a time where people are like my
of a time where people are like my clients aren't doing the work they're
clients aren't doing the work they're not getting results well how long they
not getting results well how long they been in the program oh like two weeks
been in the program oh like two weeks bro like give it two years man and then
bro like give it two years man and then what happens is the last stage of the
what happens is the last stage of the pipeline is the clients will get their
pipeline is the clients will get their first results and then from this they're
first results and then from this they're going to post wins we're going to get
going to post wins we're going to get trust pilot reviews and client
trust pilot reviews and client interviews so this is just a little
interviews so this is just a little stage in their journey of conversion to
stage in their journey of conversion to cash that ironically feeds back into the
cash that ironically feeds back into the the thing at the beginning and then um
the thing at the beginning and then um and then it's just results so they get
and then it's just results so they get more results more results more results
more results more results more results and then here's the the final pipe is
and then here's the the final pipe is the following because this is the final
the following because this is the final method of restriction that someone could
method of restriction that someone could impose on your business if they trigger
impose on your business if they trigger the
the guarantee right so I have this risky
guarantee right so I have this risky guarantee where after six months if
guarantee where after six months if someone hasn't got 20 clients I give
someone hasn't got 20 clients I give them back not only all of their money
them back not only all of their money but I have to I'm legally obligated to
but I have to I'm legally obligated to refund them $5,000 as well so I can go
refund them $5,000 as well so I can go net negative on every client I sign
net negative on every client I sign never have because it works because we
never have because it works because we build [ __ ] that's pretty [ __ ]
build [ __ ] that's pretty [ __ ] incredible but this is the final stage
incredible but this is the final stage in the pipeline so if someone doesn't
in the pipeline so if someone doesn't get results all of this is for nothing
get results all of this is for nothing because they can trigger the guarantee
because they can trigger the guarantee and the value is going to be cut off and
and the value is going to be cut off and it's kind of like putting a Hoover at
it's kind of like putting a Hoover at the top of the pipe and the value is
the top of the pipe and the value is going to be sucked out and it's all gone
going to be sucked out and it's all gone it's all for nothing alternatively
it's all for nothing alternatively another method of value here is a
another method of value here is a mastermind upsell or renewal so we do
mastermind upsell or renewal so we do yearly billing where people renew every
yearly billing where people renew every year and so if we get them enough
year and so if we get them enough results and build enough rapport with
results and build enough rapport with them they'll join The Mastermind which
them they'll join The Mastermind which is not beginning yet but we're going to
is not beginning yet but we're going to start with next year they'll renew and
start with next year they'll renew and they won't trigger the guarantee and
they won't trigger the guarantee and when this
when this happens we make some money
happens we make some money and that's the system that's everything
and that's the system that's everything you need to have in tow to get to a
you need to have in tow to get to a Miller month I can't tell I can't attest
Miller month I can't tell I can't attest or tell you if it works a bigger level
or tell you if it works a bigger level than that because like I said I haven't
than that because like I said I haven't done it but I got a pretty strong
done it but I got a pretty strong inkling it does if my theory of just
inkling it does if my theory of just increasing volume is is sound then that
increasing volume is is sound then that should in theory make sense because when
should in theory make sense because when you have all of the all of these numbers
you have all of the all of these numbers should in theory hold kpi regardless of
should in theory hold kpi regardless of how much volume goes through
how much volume goes through them now they might not a
wait I missed something I missed something you guys will notice this
something you guys will notice this little diagram here so this is the this
little diagram here so this is the this is the reinvestment flywheel because if
is the reinvestment flywheel because if you've done this once you're going to
you've done this once you're going to want to do like 10 million times so you
want to do like 10 million times so you take the money that you've made and then
take the money that you've made and then you put it back in to Brian Ward's brain
you put it back in to Brian Ward's brain and you get more value to flow and then
and you get more value to flow and then you you do it again and again and again
you you do it again and again and again and again and again and before you know
and again and again and before you know it in 5 years you've made like 50
it in 5 years you've made like 50 million and then a crash comes along you
million and then a crash comes along you made a billion
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