This content details how leveraging AI, specifically tools like Claude Code, can revolutionize content creation by dramatically reducing time and effort, enabling rapid channel growth, and generating significant income for creators, even those balancing demanding personal lives.
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balancing between being a mom, content
creation. It took about 24 to 48 hours
for just one video versus right now I
have about six different AI agent
working under me. Only takes maybe an
hour a day. I grew my channel really
fast. Like within a month, 200
subscribers to 10,000 subscribers. Now I
get paid 5.5K monthly retainer. I just
signed up another 3.5K sponsorship deal.
After watching this video, you can
actually create the exact same system.
>> Sandy, this is where I wanted to begin
because you've gone from 200 to over
12,000 subscribers in the last month
using AI to help create your content.
And so where I wanted to begin, if
someone watches this video to the end,
what is the value that they will take
from this conversation you and I are
about to have?
>> That's a good question. the value
they're going to get if I if they watch
this video until the end is they're
going to have the exact system that I
personally use to grow my channel for
200 subscribers to 12,000 subscribers
right now. So the exact system that I
personally use, they're going to get the
exact blueprint of how I did it and they
can copy it after watching this video.
>> Yeah. You know, I because I I know that
in your uh system you use Claude, you've
used CL Claude code, Claude Co-work. Can
you just share with people
what has been the outcome, the results
you've got both in terms of saving time
and also in terms of the content with
using AI in your content?
>> So, I've been a content creator since
2018. So, I grew my channel to 550K
across three platforms, YouTube,
Instagram, and Tik Tok. But my channel
was so random. I taught Korean to
Spanish speakers. So, I'm like, what can
I do? Okay, let me just go ahead and do
that. It was just too random to a point.
Um, I gave up to be honest because I did
everything super manually. But not only
that, I wasn't able to generate any
money from it. So, I had that experience
in the past where I would say I kind of
failed. Even though I grew my channel,
well, before I grew my channel, I feel
like I was a failure. But even though I
grew my channel, I still feel like I was
a failure. But specifically with AI this
time, it was a gamecher because I
started my channel about five months
ago, but I really deep dive into it
about two months ago. started using
Claude and Claude co-work even Claude
co-work or Claude code and I grew my
channel really fast like within a month
200 subscribers to like you said 10,000
subscribers and that is because of
claude code I I specifically use that a
lot and that really changed the whole
thing this time now I have a client um
and I get a lot of inbound lead people
are coming to me asking if I can work
for them for their company. And also a
lot of sponsorship deals. Like I've been
I just signed up another 3.5K
sponsorship deal. But for a beginner
that I just barely started, I'm happy
with where I'm at. Um and to be really
transparent, my client work is the SEO
automation business and I got paid
$3,000 towards the beginning. Now I get
paid 5.5K monthly retainer. And
honestly, I use claw code to automate
the whole process. It only takes maybe
an hour a day. Um, my client will not
like this if they watch this, but what
can I say? Let's just So, to answer your
question, it's been a game changer. This
time specifically is a lot different
compared to back in 2018 when I started
my content creation journey.
>> Yeah. You know what? and and Sydney as
well. I was so excited for this
conversation and I told you this when we
spoke earlier, your story is so
relatable I think to people in the sense
that yes, you're doing content now in
the last few months, but the reason you
quit was also because you had like
struggled just balancing everything in
your life while trying to do content
manually and like having children and a
job and like all of these other
commitments. And I think for the person
that's sitting at home listening to
this, you feel that where it's like,
okay, I have my job that I have to go to
and I'm trying to like juggle making
this YouTube video or making this
Instagram post and it can feel so like
unmanageable and overwhelming. and
you're someone that's actually navigated
that while still putting out highquality
content that to your point is getting
you leads in your business, brand deals
for your content, etc. And I just think
it's such a cool thing.
>> Yeah. No, thank you. Thanks for saying
that because uh for those of you who's
listening, I have three kids that are
seven years old, six years old, and two
years old, and they are wild. I'm not
just saying they're just one of those
reading the book type of kids. No,
they're running everywhere. I lost them
a couple of times. I had to like go
everywhere to find them. They're wild
kids, right? They're not going to like
it if they listen to this later. But
what can I say there?
But from that being said, I was just
busy of being a mom. So, when I first
started content creation journey back in
2018, that's after I had my first child,
two months after. I was a stay-home mom.
I got little depressed. Postpartum
depression is real and I had that and I
I had to do something to get out of that
life, right? Like I love having kids but
I just have to do something on my own.
That's when I started content creation
journey. So I thought to myself, you
know what? How can I stand out? What is
something that I'm doing different or
what am I different compared to what
others don't really have? Which was
language. Like I speak three languages.
That's how I started it. But the thing
is even though I did start content
creation journey, I felt even more
trapped a little just because everything
was so manual balancing between being a
mom content creation. I feel bad
whenever I'm staying away from my kid,
right? And I just got really overwhelmed
to a point even though I grew my
channel, I still didn't make enough
money. And as soon as I was pregnant
with my second son, giving labor after a
year, I'm like, I'm done. I can't do
this anymore. And this is kind of funny
because I was reading a book for my son
the other day, my two-year-old. Have you
ever heard heard of this book before?
>> Yeah, I think I read that as a kid. Yeah.
Yeah.
>> Yeah. The hungry caterpillar. But the
caterpillar actually went into the
cocoon phase, right? But this is where I
was. I was just really depressed. So
before the caterpillar became butterfly,
I just gave up. Like this is not what I
can do. But I feel like right now where
I'm at, so different. Because to be
honest, with three kids juggling with
full-time work and also client work, I
couldn't do any of this. I feel like I
was going crazy until I learned how to
manage or learn code, right? I'm not
affiliated by clot at all organic, but
as soon as I learned how to use AI with
my daily work, like my full-time job and
also content creation, my client work, I
actually have more time now, which is
surprising. So I feel like this where I
was I was really slow and I was only
here for only couple of I would say
about a month that's it before it was a
two years before when I started content
creation journey but now it's only a
month with AI and now I feel like I'm
here finally with AI. So I thought to
just share that with you guys. It's been
very helpful.
>> Yeah. No, it it resonates. And um we're
going to get into your system and how
you built it um and show people how to
do it. But before we do, could you just
take us behind the scenes for a second?
Because you mentioned that when you were
doing content manually to a certain
extent, like you felt trapped just in
the amount of time that it would take
and also balancing that with other
commitments. And so and and Claude code
has really been like a great unlock
there in terms of getting you back time.
Can you just kind of compare and like
contrast for people what it would look
like making content uh manually in the
old way you were doing it versus what it
looks like now like in terms of your
operations. Just take us behind the
curtain for a second.
>> Yeah, that's a good question. So let me
share that with numbers. I like numbers,
statistics, the actual comparison. So
back in 2018, I had to do the research
manually. What that means is download uh
another app, whatever you call it, cuz I
manage Tik Tok and Instagram. So I had
another account that I pretty much
follow every single competitor. I call
it another creator that are in similar
niche and see what's popping out, what's
an outlier video, what's actually
working for them versus what's not
working for them. Studying that manually
itself took
such a long time. I would say about at
least 14 to 16 hours before I actually
come up with a good idea to publish
because when I first started, I just
published random stuff. I'm like, how to
say hi in Korean? you know, like one of
those stuff. And I found out, dude, I'm
going to fail real, real bad. So, I just
better try to copy other people's
format. That's when I study other
people's format and I kind of copied the
idea. One of my video pop up after that.
That's how I was able to grow my older
channel. So, just that process alone 14
to 16 hours, right? But after that, you
actually have to record a video and I
didn't really have a script. So even
recording took forever. So instead of
recording for an hour, let's just say it
took maybe 3 to four hours because I'm
just rambling, talking a lot and just yapping.
yapping.
So that's a lot. But after that, what
happens is editing video took about 6 to
8 hours for me to edit the video. all
the process that I had um in the
thumbnail is very crappy but also very
manual process using Photoshop
about maybe 24 to 48 hours for just one
video. So it took a long time that's why
I was only able to produce maybe one
video in 3 weeks because I was busy
fulfilling my other work which is being
a full-time mom back then. I couldn't do
that versus right now I have about six
different AI agent working under me
right or working with me so just get the
outlier video they do that and just
today I got an email I get email every
single day from AI saying that this
video is popping up you got to learn
from this video and then this video is
popping up this is the reason why this
video is popping up so they got they get
the outlier video which I can cover that
a little bit um but they sent send me an
email. So I get an idea and after
getting an idea I click the button and I
simply generate that content into my
style because I don't want to just copy
and paste. I want to copy their format
but I want to make that into my my own
video with my own opinion. So AI
actually does that because AI knows me
to this point like they know my channel,
my audience, my voice. Just simply cop
just click the button and I'll get the
full script. That's it.
So simple. And after that, I get a
thumbnail generator as well. So, I click
the thumbnail generator. Again, it's
copying the format of what's working out
there and changing into my own style.
You have to change a couple of times,
but it's a lot faster compared to when I
did it manually, which took about 2
hours, but now it only takes what, less
than 10 minutes to do. So,
>> you know what? before we get into it cuz
you mentioned you have like uh seven uh
agents like working on different tasks
for you. Can you talk about like your
your first kind of light bulb moment
with this system where you kind of that
first agent that you created and it
almost like you saw the future in that
moment of like okay cool this is what
this could be and I'm actually going to
commit uh more to it. Can you can you
take us to that moment? So, before Sandy
gets into the AI content system that she
created for you guys, I want to share an
AI tool that I've been using for all of
my design. It's called Gamma Imagine.
And I think about it as my AI design
partner. And so, a few days ago, I
wanted to create like a visual that I
could use at the end of my Instagram
reels. I didn't want to have to spend
hours figuring out how to use a new tool
and then not doing it that well and then
going back to the drawing board. And so
I took the idea that I had, typed it
into Gamma Imagine, and I just want you
guys to see some of the stunning visuals
that it managed to come up with. They're
pretty cool if I say so myself. And the
thing that I love about Gamma is that
you can iterate on your ideas in the
moment. You simply just type what
changes you want to make and on the spot
it makes those adjustments. And so if
you're someone like me that hates that
manual design process, I encourage you
to do what I did and try out Gamma
Imagine, there's a link to use Gamma
Imagine in the description of this
episode. Thank you to Gamma for
sponsoring the show. And let's get back
to the episode.
>> I think every single person has felt
that or even thought about that at least
once, including myself. Like what if AI
replaced me? And that's when I learned I
need to build my personal brand. I need
to get back there and tell people who I
am, where I stand, and what I'm good at.
And one of the ways was social media.
So, but again, back in 2018, it took
forever. So, I had that fear of if I
start again on top of my full-time job,
three kids, I don't think I can make it.
So, I learned to kind of automate a lot
of different things through Claude at
first, right? But then I learned there's
a thing called claude code. Like, what
is cloud code? Is that coding? I'm not
good at coding. That was my first
thought. But as soon as I learned how
the claw code operates, which is super
easy way in native language, we can tell
AI agent to work on everything behind
us. It's pretty much like uh like a
senior software engineer working for you
and you're just telling them what to do.
That's how I see it. So my first project
was automate social media account, but
it was way too complicated. So it didn't
really work. So I gave up. But in couple
of weeks after creating social media
post and then I just thought about what
are some of the things that I do
manually the AI can replace
to save time. Okay, this was the
important part manual process the AI can
do for me to save my time.
>> Yeah. You know, so so we're gonna we're
gonna get into it. You're gonna share
your screen. Um, as you do that, can you
also share with people I guess because
especially if someone's listening and
they're non-technical that they're not
used to using these tools, I think it
can sound like incredibly complicated.
Even just the fact it says Claude code,
>> you're like, "Oh god, I you you kind of
you're like, I don't I don't do the
coding day." Um,
so in terms of getting started, can you
just share with people how much like
time and then also money I guess does it
cost to get started with this?
>> Yeah, that's a great point. H time
timewise, it's a little bit different
depend where they are. But something
that I do want to tell the audience is
that I am not technical at all. But this
is what I can promise people if you have
a little bit of openness to AI and
learning how to use it. It's going to be
so easy. It's not going to be difficult
at all. Um you're going to have some
sort of huddles towards the beginning.
You have to learn the system, learn how
to talk to AI. And when whenever you get
the crappy result, you're thinking to
yourself, h this is why I don't use AI.
But you can improve that. It it just
takes a little bit of time. It took
about I started learning AI um December
of last year. So to where I'm I'm at
maybe four months even even that. So it
will take less than six months for you
to master at AI. I'm not master at AI
but I feel like I made couple apps
through it and I automate my life
through that. So you can get to that
point for sure.
>> Yeah. It's powerful and and you're uh
you're very reassuring. Um, you know
what? Let's let's let's get into it.
What would you say uh someone wants to
automate their content and do it in a
way where they actually generate
results, whether that's leads for their
business, an audience that buys from
them. Uh what is the step one? Like
where do they begin?
>> So you asked me um you asked me another
question. How much money does it cost?
Right. So to answer your question to
creating the whole content system, it
says about $20 a month, but this is
excluding the actual clot code. Um cloud
code you can start the very basic tier,
but the tier that I'm at is 100 bucks a
month. But let's go over the system. So
I have everything in here like the steps
behind it and kind of explaining what
are some of the reasons why we should be
using this. But just think of this as
like a GPS. This is exactly where I was
the before, right? I wasn't really sure
where to go. Like should I go with this
direction? I was so random column. I was
doing some cooking Korean food to like
giving tour to soul to like anything
just random that I can think of. That's
where I was hoping that something stick.
I was like ah hopefully it goes viral.
That's where I was before. But now I
feel like I just stop guessing. I have
um some sort of guide because if this
content is working for other people,
it's going to work for me. That's where
I'm at. But again, we're not copying the
whole thing. So, we're we are going to
talk about that. Uh but before we talk
about it,
these are some of the tools that I'm
going to mention throughout this video
and you're after watching this video,
you can actually create the exact same
system. Okay. So, can I share what I
have first? So that might be helpful for
people before I explain that.
>> Yeah. Perfect. So this is what I built
just a couple days ago and it took about
I would say one or two days for me to
build it because this is from my past
experience. What really helped me and if
you're just starting out I would
definitely get a personal brand deal
before. Meaning, whenever you're
creating content, I don't want you to
just create the random content because
that can easily feel like a AI slop
videos cuz I've been there. I I created
so many AI slot videos, I felt so
horrible. I'm like, what am I even
doing? I have no purpose. So, what's
really the different differentiator like
the main difference that you can do
amongst others, especially with AI slot
videos, is you have to build your
personal brand. You have to have
intention behind creating content. So
you don't even have to use um this
website. I mean I just put this for
free. Everybody can use it. But you
don't have to. You can simply go to
Claude and ask that. But if you're a
beginner, I actually use this framework
called ikiguai. So ikiguai is a Japanese
Japanese concept for the well-being who
you are. So you're finding yourself.
That's what this is talking about. The
Harvard Business School recently did a
study based on this icky guy framework.
This is pretty much talking about what
do you really love to do, right? What
are what do you love? Let's just say I
love teaching. I'm just saying something
very simple. So just to demonstrate this
one for this video. What are you good
at? I am good with learn. I'm good with
teaching. I'm just saying random stuff.
You know what are you really good at and
passionate? Whenever you're answering
these questions, I always want you to go
back to past 10 to 20 years and just
think about your past experience instead
of just your job. What did you really
enjoy to do? Right? That's based on your
past experience when you're a teenager
or when you're just graduating from
college. What did you really enjoy to
do? because that I feel like that's
where a lot of people were more genuine
if that makes sense instead of being
corrupted by society, right? You can
just be more yourself a little bit. The
world needs to learn. Yeah, go ahead.
>> I was going to say when people are
giving their answers, I know purely for
the demonstration, you're giving a very
simple response. Would you recommend
that they actually go pretty detailed?
like are are you really sitting down and
like really kind of typing out or even
speaking out to your computer like AI um
like going detailed into these answers
to get the best response?
>> That's a really really good question
Callum because I thought about this as
well. This is my recommendation.
If you are just starting out and you're
a little bit lost not knowing what to
do, you're like, I don't even know what
kind of content I do. I am a realtor.
Like I know that. But instead of
defining you with your job right now, I
want you to really think about who you
are. And in order for you to do that,
this is what I recommend. Get a grab a
notebook and a pen, you know, pen and a
paper pretty much and go to a quiet
place. Write down those questions that I
just barely asked you physically writing
down. There is a power of physical
physical like handwriting into
something. There's I believe there's a
connection with brain and the actual hen
moment writing moment or something. Um
but there is a power of doing everything
back in the day analog back in the style
instead of typing it. So that's my
recommendation is get as detailed as
possible. Come up with a couple
different examples that you had in the
past like real scenarios that happened
to you that change your life a little
bit. Right? So you can just come up with
that little bit and then what you need
to do is actually typing all of that
into AI. You can speak to AI, type to
AI, um but have AI get all the details.
So for the sake of this video, I type
something very simple, but for you,
you're going to write something long.
Okay. For AI to understand exactly who
you are.
>> Yeah. No, I I think it's so great. And I
I love the the recommendation of
actually like taking yourself out of
your like usual space and sitting down
somewhere intentionally with a notepad
and a pen and writing it out. And then
one of the things that I do is I use um
and this is not a they don't sponsor the
show, at least not yet, but I use uh
Whisper Flow and I will speak to my
laptop and the AI will like dictate it
out because I'm someone I prefer like
speaking even then more than writing. Um
but I think the process that you
outlined is like a great way to get that clarity
clarity
>> 1,000%. Again, I don't want you to be
another AI slot video and you can very
easily to feel that way or look that way
if you have no intention. Right? So this
is the reason why this process that I'm
telling you right now is getting the
personal guidance, personal brand
blueprint is very crucial.
>> What is the output that it's working on Sandy?
Sandy?
>> What is the output that this is working
on right now? >> Yeah.
>> Yeah.
>> Okay. the output that's working on right
now the I'm actually building um the AI
is building the blueprint. So I actually
use Claude for this AI because Claude is
the best with personal branding. Um I
use different platforms. I use
Perplexity Chat GPT and even Gemini
they just sound way too AI to be honest.
Um they're just too nice. Like when I
asked Chachi PT tell me about this and
Chachi PT is like oh you know what
that's a great idea you know just super
positive all the time and I said be
critical and then they were like oh you
know what this can do but actually
that's a great idea. It just never gave
me critics versus Claude was very sharp.
Claude is like hey I don't give a crap
this is what it is you know type of vibe
which I loved. That's why I wanted to
use Claude for this personal branding
piece. But to go back to your question,
it talks about the brand position. So,
pretty much when you're creating
content, it's important to speak to your
audience and brand positioning is very
important for that because if you're
just speaking to a lot of different
random people, Gemini is not going to
recommend your video anymore. In 2026,
they changed the whole YouTube
algorithm, especially this year because
now AI is learning the algorithm instead
of, you know, people manually doing it.
Meaning back in the day, I probably
asked this too, my friends. I will come
to my friends and say, "Hey, this is my
channel. Can you subscribe?" You know,
even my mom, family, can you do this for
me? like but that's not working this
year because if you do that let's just
say my mom likes just watching Kdrama as
an example and all of a sudden she's
watching AI automation then what it does
is it's telling Gemini hey people who
watch Kdrama they also like AI
automation because of my mom right then
what that means is whoever was is
watching Kdrama they're actually
uh showing my content AI automation
content to them and they don't even
click it impression goes down and
eventually I don't perform as well. So
what I'm trying to say is speaking to
your audience directly is so important
more than more so than any other years
in the past. It's going to get even more
important because AI is learning it
nowadays. Yeah, that's that's actually
really interesting and I and I didn't
know that which is um it's like the
intention piece like using AI with
intention becomes more important because
it's like rather than just trying to hit
any audience, it's like knowing exactly
who your audience, your target customer
buyer is is incredibly important so the
algorithm can then serve it directly to
that person and more of that sort of
person as well. Mhm. Yeah, that's that's
very important. That's why knowing your
ideal customer avatar is very important.
Like I just came up with 30 to 50 year
old professional. Obviously, if you put
more detail, this has got to be more
detail, right? And your own brand voice
is very important too. But not only that
is showing your content pillars. So
after getting the brand voice, yes, I
know myself Sandy, what do I do? You
actually have to create content. That's
the next step. You have to I call it
inside out method which means now you
know yourself you have to present
yourself outside to the outside world
through content. So it's giving the
exact content pillars like these are the
content that you can create that's going
to resonate with your audience. That's
what this is talking about. Does that
make sense so far? >> Yeah.
>> Yeah.
>> Okay. So, let's go back here. Um, and
I'll showcase what I built and then I'll
go over exactly what those are with you.
Okay. Um, the content studio. Let's see.
So, this is what I built every single
day. I actually have couple videos that
I uh added here. I added Mr. Beast just
to for those, you know, everyone
everybody knows Mr. Beaks,
but let's just put Nate Herk. Um, who's
the other
who's the other creator that you watch a
lot, Colum, for you?
>> Let's do
let's do earn your leisure.
>> So, this is what I'm seeing right now.
So, I'm going to copy their this right
and then share this tab again. Add. Perfect.
Perfect.
Save and refresh.
So what it does is now that on your
leisure is also my outlier video.
Meaning if I want to mimic what they do,
kind of see what kind of format that
works, but then transfer everything into
my own style, it's going to tell me what
video is popping up versus what video is
not popping up. And I'll tell you
exactly how I came up with the outlier
score in about a minute, but you get the
point. It's like the title pattern is
really good with this. the thumbnail is
is analyzing the thumbnail and also the
hook after um AI kind of analyzing this
video. If you want to watch this, then
you just click watch and then you can
you can just see exactly what they did
over here. But if you're like, I don't
have time to watch this, but I think
this looks good. Then what you're going
to do is just click this button right
here, generate your own version. Okay?
And then AI is going to generate to your
own version. Do you have any questions
so far?
Yeah. So, it's actually analyzing and
giving you an assessment of why it
thinks that this video was an outlier.
>> Correct. Why this is an outlier versus
why this is not an outlier. Correct. So,
it AI is Go ahead. And then I was going
to say and then from your using your
personal brand blueprint, it can then
help you directly recreate something
which is similar like it takes the those
outlier elements but puts it in your own style.
style.
>> That's that is the main difference right
there because some people they're asking
Sandy is that mean you're just copying
what other people do? like you're
copying the format to be honest because
I don't recommend being original in
something. I do recommend being
authentic though. Okay, there's a main
difference between being original and
being authentic. If you are just pushing
for original, it's going to take
forever. Remember the back to
caterpillar and cocoon analogy that I
put? You're going to stay in that cocoon
phase forever if you're trying to be
original all the time. You're copying
what's actually working, their
framework, but changing everything into
your own style and then you become
whatever original authentic from that
perspective. That's exactly what I did
with all of my videos that popped out,
you know, that were that went viral. I
just copied other people's format, but
then put my own spin into it, my own
explanation, my own thought. Um, and I
got AI's help to do that. So >> yeah,
>> yeah,
>> you know, it's actually it's like the
the secret of content and it's something
that I didn't know before I started
doing this channel, but as we've grown
and as I've sp also spoken to like other
big creators,
the secret is that like everyone is
doing this like everyone is looking at
other people's videos that outperformed
in their niche and using certain
elements in their own video so that they
can get higher performers Like that is
the formula like that is what people are doing.
doing.
>> Yeah. Exactly. That's what the YouTube
strategists recommend um since you know
10 years ago 15 years ago and that's
exactly what Mr. Beast does. Even the
top creator of YouTube he even look at
other people other people's channel
what's popping up and then he copies the
idea change into his own style. That's
what he does. Again we're copying the
format not the actual thing right. It's
it's such a good point and I'm going to
I'm going to let you continue so we can
we can go through the steps. Um, but you
mentioned that the the bar for being a
creator and like an influencer is
getting lower because of uh workflows
and technologies like Claude code and
what you can build with it. But the
interesting thing, I was just thinking
about this as you were speaking, Sandy.
I think 99% of people that are doing
content are not doing it in the way that
you are and like using this workflow.
And so there's actually like a unique
opportunity right now if you can use AI
with intention to like build your brand
in the way that you've done, which is
like pretty quickly. you've ended up
getting clients off the back of it and
uh without the time that you used to
have to dedicate to it in the in the past.
past.
>> Yeah. You know what that's very
interesting you said that because I
mentioned this earlier with you. It only
took about one or two days to build this
app for me, right? But there's something
missing missing piece that I didn't
mention. including all the AI related
videos out there. They just say, "Oh,
only took what 24 days or five hours to
for me to create this website." But
something that they never mention is
their background and their story and
their experience. Meaning, I've been a
content creator since 2018. I know
what's working. I know what's not
working. So, I had that in my brain. I
just spit it out to AI and AI built it
for me. So that's the piece that I I
didn't mention which is your background
is so different compared to other
people's. So what you create is going to
different compared to others because of
your knowledge. That is the main
differentiator. Yeah,
>> I think that's such a good point.
>> Mhm. Thank you. But going back to this,
if you look at this, let's just say this
is the first outlier video because Nate
Herk is doing really well uh with this
100 hours of testing cloud code
anti-gravity. Let's just say I want to
do this into my own style. Then you
click the generate your own version and
AI is going to think about this. What is
doing is again there is a seven
sevenstep hook analogy that I put over
here the framework and I came up with
that framework after studying for you
know days, months and years of how other
people use it. The hook I just came up
with like the hook analogy of you know
what you have to have a good the first
sentence when you first start your
YouTube content you know this column
right for yourself too you have to have
something appealing and after that you
have to have authority like who are you
like telling who you are to the audience
and then you're promising the audience
if you stay until you and I did this
earlier too it's like if you stay watch
this you're going to get this and then
pretty much I'm sure you're going to do
something like what I show you at uh
during this process, you're going to put
that towards the beginning so it sounds
interesting, right? So most people do
that. YouTubers, they think the same. Um
but for people who's just starting out,
they don't know and they just always
start with, "Hi, I'm Sandy." And then
this is me. We're going to talk about
this and just sounds so boring to be
honest. I was there. I've been there. I
even this like little heart Korean
things like, "Hey, love you." I was
like, "What? What? What was I doing?" just
just
like what was I doing? So this this
framework right here is AI is exactly
telling you you should be talking about
this so that your content can pop up
right but you're using framework of
what's actually worked. So combining
your framework and uh other creators
framework together and see what's
actually working. Does that make sense?
>> Yeah. And and that was like a it's funny
that you say that because it was a
learning for me as well. there's
actually like a a structure of content
where uh you hook and like keep people's
attention. And so like in the beginning,
we don't think about it like that. We're
just like we just have this message that
we want to share, but it's much more
effective if you can kind of have it
within this structure that you outlined.
And I the AI can actually help take your
idea you from the idea to like it's
actually structured
um in the right way that you keep
people's attention
>> 100%. You have to have a structure you
have to have a system. If you don't have
a system when it comes to creating
content most people fail because of that
and I failed because of that. Meaning if
you are random each time you create
content, including the time amount of
time that you spend, it's very easy to
get overwhelmed,
right? And it's very easy to for you to
give up because the result you're going
to get is not similar. And that's where
a lot of people get frustrated. Like
myself back in 2018, I spent eight hours
to create five minute content. And if I
only got, I don't know, like 300 views
as an example, instead of being
grateful, I compare myself with my older
video and say, I hit,000 views. Why am I
only hitting 300 views and I spend 8
hours to editing this video? And you get
frustrated and you just give up, right?
But if you learned what other people are
actually doing and then learn their
strategy, learn their framework, copy
that, you're going to get somewhat
similar result. not and not as much as
others but somewhat similar that's going
to help you but not only that you save
so much time so you're not overwhelmed
right that's the beauty of AI you save time
time
>> you know one one thing I I wanted to ask
you because you mentioned in 2018 when
you were doing content and you were
getting like followers and views but you
weren't making like much money off the
back of those followers and views and
then if we contrast that with like your
recent experience like you recently
closed a brand deal for 3,000.
Congratulations on that.
>> Um, you're getting like SEO clients for
your business.
>> I guess
what would you owe that difference to?
Because I think that there's a lot of
people even that are listening that are
like, I don't necessarily care about
getting the most followers or the most
views, but I do want to get leads for my
business or inbound or brand deals or
like they want to make money from the
content they're producing. And so what
is it that I guess what is the
difference in terms of the content that
you're putting out?
>> So the main difference between 2018 and
right now 2026
is I only did one step of eeky guy back
in 2018 which is what am I good at?
That's the only thing that I focused on.
I didn't necessarily focused on what
does the world need? What does the world
willing to pay me? I didn't focus on
that part. Right? I only focus on how
can I stand out. That's why when you're
starting out, that personal blueprint
guide is so important because without
knowing who you are, what you're good
at, but also what the world what the
world is willing to pay you and what the
world actually needs, that two-piece,
you're not going to be as successful.
And if you're like me, you're like, I
don't need a huge follower. I just want
to generate money. I want to have a lead
that will that I want to have a lead or
followers that are willing to buy my
services, my product. You have to have
that personal blueprint and then
eventually this the whole system will
guide you to there. I did the exact same
thing. I knew where I wanted to go,
which is related to AI strategies for
content creation since I've been doing
content for a while. I I think that
point that you make about it's the it's
the intersection of the two of like what
you love and then also what the world
needs. And I think the mistake the trap
that I fell into that I see a lot of
other people especially when they're
starting out with content they they do
one or the other. So they either go all
the way into like it's what you love.
It's like the creative like it's like
the artist. like it's like I just talk
about what I love and it doesn't really
resonate or there's no like uh you can't
monetize it because no one's really
wants that or they go completely into
what the world wants um or like where
there's demand and then they can't be
consistent because it's like they don't
really care about it so it feels like
this chore to create it. Um, and so it's
like that there's that perfect
intersection in the middle of like what
you love and what you care to talk about
and then also what the world needs. And
in that intersection is like this uh
powerful personal brand.
>> Yeah, I love that cuz I I sometimes
think about Picasso the artist, right?
The really famous Picasso. Like wouldn't
that be nice if he got paid when he was
alive? Like he got famous after he died
and I don't want that life. I want to
get paid while I'm alive.
Like we all got to live. And so that's
very important um section right there.
You got to do what you love, what you're
good at, but also find what the world
needs and what they're willing to pay.
So that's that's you need to find it.
Nobody can answer that for you. That's
the beauty of it of this because that's
how you can differentiate yourself with
anybody else. It's the story that
differentiate you versus other people.
And what AI doesn't have is the story,
right? So that's very important that you
train your AI who you are, what your
story is behind this. Does that make sense?
sense?
>> Yeah, it does. Let's go to the let's go
to the next next step.
>> Yeah. So I love that. So here's the
script now. Um it came up with a title.
It's like I testify AI coding tools for
non techies. Obviously, you can change
your title as well, but then just it
came with the title and as well as the
seven different hooks right here like we
talked about the pattern interruption,
the hook and the mirror to viewers,
which is you're recognizing the viewer.
You're speaking directly to the
audience. That's the framework that we
talked about. And also reveal the
opportunity like, hey, this is what
nobody's telling you, but if you watch
this, you're going to learn this. Sounds
familiar, right?
exposing the gaps which is creating the
curiosity and promise the transportation
for them. If you I promise if you do
this you're going to change it's going
to change your life type of thing. Um
and authority who am I and then you
transition into the next one. And here
is the body. But this is good. But
what's what gets really interesting is
if you click action you can actually
open the teleprompter. And
And
this is going to save so much time
because back then what I had to do is I
had to manually copy all the
teleprompter and then like even
analyzing what I'm going I'm going to
say and all that. But this has all of
this right here. So it's easy for me to
look at it while I'm recording a video.
This this is exactly what I do. Um let
me actually share a couple channels.
Give me one second.
There are a couple videos that I
uploaded over here. Do you see my Yeah,
you see it. So, this video right here,
you know, 32K view in a month. And this
is when I only had 200 subscribers. 32K
for 200 subscriber is a lot. And 85. And
then I share a couple screens. This one,
cloud code concept, learning about cloud
code update, app design, what's the best
AI? This one I use exactly this method
right here. All of this I read the
teleprompter the AI created for me into
my own spin. Not only that,
what if I want to um let's see what if I
want to screen share to the viewer,
right? Just like kind of how I'm doing
right now. It also has the screen share
one just created for you. You can change
this into your own style. This is my
style. I like brown. I like something
simple. A little animation here and then
examples. You can change this into your
own style obviously, which I'll walk you
through how you can do that for
yourself. But this is so much easier. So
instead of doing manually on Canva
trying to figure this out all at once.
So this alone saves so much time. And
that's also exactly what I did with my
channels over here. Anytime when you
have screen share, I just ask claw code
to make something for me. That's what it is.
is.
>> Yeah. You know, so so you mentioned that
um you actually used the the
teleprompter and the screen share to you
use this exact process to create some of
your most popular video videos that have
got tens of thousands. Uh the biggest
one on your channel has 85,000 views and
you had a few hundred subscribers at the
time. Um, I'm curious though if you take
us behind the scenes because we saw that
uh AI like Claude came up with the kind
of the script and the outline based on
that outlier performing video.
Did you go directly from what Claude
gave you to the final, I guess, video
script that you uh read out or was there
like a layer or a step in between of how
you got to like the final uh version?
>> Yeah, that that's a really good question
right there. So, this specific video
right here, so yes and no. The reason
why I say yes and no is this these two I
was just building the content AI system
right here. Honestly, I I did everything
live in this video, the content on
autopilot video. And while I was
building that, I was like, "Oh, this is
actually really really good. I'm going
to use this." So, I used it for this one
Claude 23 concept as well as Claude 2.0
and this one as well as well as this. I
didn't use this for clawed website
because I created this specific video
based on the comment what people
actually needed. So that's another thing
when people are commenting on your
channel they can they always say Sandy
this is good but I wish we had this
feature I wish you explain more about
this. So that's the reason why I created
this video specifically which I didn't
really use claude a lot for this but
this specific things uh teaching about
claude concept cl point um clot code 2.0
know this is specifically from the
framework that I use which is finding
outlier video transforming into my own
style and my audience is nontechnical
people like myself so I had to explain
something really simple so AI just came
up with a couple different analogy and
when you're looking at the comment they
said oh you explain really easily simple
term that's because I asked the AI
exactly how to create something like
that you know come up with a content
like that so yes and no mhm You're using
the interesting,
yes, you can look at other people's
outlier videos. You can also look at
your own ones and then use that as
inspiration for the next video. And then
you can also use the comments
from people to then give that back to
the AI and kind of get in this
conversation to come to like the perfect
final script that's also kind of
addressing people's specific concerns or
questions that they've had from past videos.
videos.
>> Yes. Yes. I think comment is one of the
best way that you can find uh different
great ideas. So my own comment not only
that people commenting in my channel but
also I go to my other creator's channel
my in my niche and read their comment.
So when I got this website idea I
actually got this idea from another
creator and I found out this creator and
amongst other creators don't really talk
about how can they actually make money
using this method. So that's how I was
able to get this idea. It's like you
know what if you don't really know how
to make money using clawed website. Let
me teach you. And that's I I believe
that's the one of the reasons why
actually it's this video right here. I
believe that's actually one of the
reasons why my video popped up. Um and
then it has 8 what 98.2 outlier score in
here is because I talked about that. And
if you look at any other videos in the
past, I only had what 500 views, 300
views. Um, it was even even lower before
then. Only like 20 views, 30 views, and
then this video just popped up because I
found that opportunity to grow, right?
That's the important piece. You find the gap.
gap.
>> Yeah. Can can you explain the the
outlier score for someone that might not
be familiar with like the significance
of that? Can you explain that?
>> Yeah, sure. Let me actually go over here.
here.
So, every single platform has a
different outlier score, but pretty much
what this is talking about is based on
the channel and based on the videos that
you created in the past, is your video a
lot better? Like, do you have a higher
view number, right? Are people more
clicking your video like impression and
then the click through um click-through
rate? So pretty much are people clicking
your video versus any other video? So as
an example, when I first published my
video right here, I only had like 150
views, 100, you know, like 100 views
more or less. But then this video right
here, it popped up. That's why my
outlier score is a little bit higher
because they they're saying to YouTube,
hey, Sandy, this video about don't learn
nan in 2026 is actually people are
clicking. they're more interested in
watching this versus any other uh videos
that she has. In average, she's actually
doing a lot better, right? So, it's
average uh your content, right? And then
versus what this is doing on average
and if times by 100. That's what it is.
That's how you get this outlier score.
>> Yeah, it's really useful. You know,
before you go on, I think a lot of
people have fear about creating like an
AI slop or AI taking too much of their
content. So, I guess I'm just curious
how you get to the how you know it's
time to like, okay, now I'm ready to
record and it's going to be
higherforming, not AI slop.
>> Yeah, 100%. So for people who is just
starting out, I think the biggest thing
the biggest challenge that they they
have right now because they are not even
the caterpillar phase. They're probably
in cocoon phase not knowing everything's
dark and not knowing where to go. But
for them um publishing more content is
better because now they're they don't
even know where they stand. They don't
even have a lot of followers or if they
have little followers but they feel
stuck. I want you to just publish more
content. The reason why I'm saying that
is because this formula right here, just
doing what they have over here, um, open
the screen share and then just kind of
reading it and then putting into your
own spin. This will do. Uh, just kind of
open this and putting into your own
words into your spin. This will be just
perfect for them just to get started,
right? Because I think the faster they
put out the content, they learn more
from doing that and they can change into
their own style. But people like me or
you and um who kind of has their own
voice now and then they know what their
audience wants and they don't want to
use the exact thing over here. What they
what I recommend to do is save this as
PDF PDF and then give this to AI and
then change your into own style. It's
like, "Hey AI, hey Claude, I like the
complicity level, the C over here, but I
wish you can change this into a little
bit more easier term for me to explain
to my audience." That's where I'm at
right now. I get AI's help to generate
the big format and then I kind of
personalize it even more even more
detail so that um I can talk to my
audience straight, right? So it doesn't
feel like two AI. Yeah,
>> that's interesting. So, it's not you
like manually rewriting what AI has
given you. It's more that you're using
AI and teaching AI how you personally
like to write. Like you're educating it
so that it can write the content. And I
guess that's saving you more time down
the line versus like rewriting each
individual thing that it gives you.
>> Correct. That's why uh when you go back
to the personal branding piece, you
asked me a really good question. Can I
just be simple or should I write as much
as possible? My recommendation was
writing as much as possible because the
more you teach AI who you are, the
better it's going to write to your own
style and that's how you can
differentiate yourself amongst any other
AI slot videos talking about the same stuff.
stuff. >> Yeah.
>> Yeah.
>> Okay. Interesting. Interesting. Okay.
What's the what's the next what's the
next step?
>> All right. When it comes to AI tools, I
just really don't like um having I
really don't like it whenever I have to
use multiple different tools. I feel
really behind whenever there's a new
videos talking about learn this tool,
it's perfect for this, learn this,
perfect for this. But not only that,
actually having to subscribe and go to
here and there. It just I feel like I
was creating a system to for me to
become ADHD. That's how I felt, right?
So instead of in that I just put
everything into one place. I'm using
Nano Banana Pro. I had claw code put
Nano Banana Pro in here. So this is a
thumbnail version right here. So again,
you wrote the script and then you have
all the teleprompter that you can have
screen share. And this is what AI
recommend to do. So this is what Nate
had for his thumbnail like claw code and
this. And my recommendation is putting
your face. But this is not my face. Um,
AI doesn't know my face just yet, but do
you see it? I is using kind of similar
but not the exact same because again,
you're copying the format. You're not
copying exactly the same thing because
if you were to put the exact same
thumbnail as Nate, then people are going
to say, I think I saw that thumbnail.
You know, that's when people become a copycat.
copycat.
But you're copying the format. If you
don't like some of it, it's like, nah,
she looks way too fake. Let's just
change it. You can change adjust the
prompt over here and generate again. So
this is what I created with what I came
up with because again I don't want to go
to another platform and then do this and
here that's just too overwhelming. So I
just put everything in one place. Yeah.
>> Yeah. That's actually that's really
interesting. So those those videos that
you mentioned like the
uh the the clawude like concept like the websites
websites
um the highest performing video that was
on your channel about like how to
automate your system the thumbnails on
those videos and I guess someone could
do the same on like if they wanted to
have thumbnails for their Instagram like
reals or whatever those were generated
using AI. was thumbnail generated using
Okay, I want to make sure I understood
your question correctly. Are you talking
about this thumbnails? My thumbnails
that I have are this generated using AI.
Is that your question? >> Yeah.
>> Yeah.
>> Yes. The answer is yes. Yeah.
Yeah.
>> That's pretty amazing that we're at that
point that you can you can use AI.
>> Yeah. It only took maybe u maximum 20
minutes before my channel. But all of
this is um Adobe Photoshop and it took
hours, believe it or not.
>> And that was you manually trying to do
it. And if you And if you go if you go
to your your Sandy Lee AI, like all of
this, these look all professionally made.
made.
>> Mhm. And I use Nana Banana Bro.
>> Yeah. People spend thousands of dollars
to to make thumbnails that look like this.
this.
>> Yeah. Exactly. And some of it I again
copied the framework of what it worked
but then changed into my own style and
some of it I just had it straight from
Canva. It's like this is the framework
they had. That's why I didn't I don't
think I performed really well because I
didn't have a reference. Having a
reference is so important especially if
you want to grow your channel. Again
this is what I was talking about being
original and being authentic. You can be
authent as authentic as you want and
need and you should be authentic. But
being original, I don't know if you look
at this is I'm the proof. If you're
original right here and this one right
here, you're not going to perform as
well. I was super original. Just my face
over here, I didn't perform as well.
This one
where it popped up, this one, I wasn't
being original. I just put into my own
spin. I I have multiple other people
talking about cloud website, but what
they didn't talk about is how to sell AI
website. So, I just put my own spin into it.
it.
>> Yeah. It's this balance between like
science and art, right? Like it's like
this balance between being like an
artist that you're creating. That's the
authenticity. That's putting your own
spin, but then the science is knowing
what's working right now. And it's like
when you get that balance right, you
have really high performing content.
100%. And there's something that a lot
of people are kid missing. They all talk
about YouTube algorithm, right? It's
like I want I want to make sure
algorithm pushes me. So as an example
like Nick Sarrive, uh he's one of the
guys that I follow in AI niche and I
have a lot of friends who follows him.
But then my friend come to me and say,
"Hey Sandy, your ch your video just
popped onto my feed. What?" Like you're
a YouTuber now. And that was pretty cool
to see because whoever is watching his
channel, they're also YouTube is also
suggesting my channel to them. So that
was actually a cool connection for me to make.
make. >> Yeah.
>> Yeah.
>> Yeah, that is cool. You know, so with
the with the thumbnails cuz you
mentioned that um it took you about 20
minutes to make these. Can you explain
to people what is happening in that 20
minutes? cuz to me that signals the
first thing that the like nano banana
gives you is not necessarily the
thumbnail you're using. I'm assuming
that you're going like back and forth to
get to the uh you're giving it feedback
and then it's giving you a new output to
get to the final one. What is that process?
process?
>> So let's go back here again
as an example. Let's just say I want to
do cloud code website.
So it's like, okay, this video seems
like they're doing well. He has 8,000
subscribers. Let's do popular video.
This is actually one of the one of the
outlier video that I got my idea from.
So if you have the Vid IQ Chrome
extension, this is all I watch. See if
this video is popping up or not, right?
This is the outlier video. And you just
click this thumbnail and download it.
And after you download this thumbnail,
you go to um Gemini. You go to Gemini
and then open Nano Banana Pro. Okay,
this is where the Gemini is at. Like you just click gemini.google.com
just click gemini.google.com and you just copy the thumbnail that you
and you just copy the thumbnail that you just barely had. And what I will do is
just barely had. And what I will do is I'll put my picture right next to it and
I'll put my picture right next to it and say this one right here. It says no code
say this one right here. It says no code website. So instead of putting no code
website. So instead of putting no code website, I want to put um I want to put
website, I want to put um I want to put something different. And instead of his
something different. And instead of his website that he created, I want to put
website that he created, I want to put my website that I created.
my website that I created. That's how I came up with this right
That's how I came up with this right here. So from his website style, claude
here. So from his website style, claude code actually made this. So instead of
code actually made this. So instead of putting um no code website, I put cloud
putting um no code website, I put cloud website. Do you see that? And this is
website. Do you see that? And this is the website that I actually built right
the website that I actually built right here that has, you know, New Balance
here that has, you know, New Balance just to demonstrate how cloud code can
just to demonstrate how cloud code can do. And I just put it over here and I
do. And I just put it over here and I put my face. So this is very different
put my face. So this is very different compared to his um compared to this one
compared to his um compared to this one right here. Very different. But I copied
right here. Very different. But I copied a format that works because if you look
a format that works because if you look at this, he emphasized website over
at this, he emphasized website over here. He emphasized claude. And not only
here. He emphasized claude. And not only that, he actually put the website that
that, he actually put the website that he put in the background. So I copied
he put in the background. So I copied the format and then just put my own spin
the format and then just put my own spin into it. M. And so were you actually you
into it. M. And so were you actually you put the image I guess of yourself in
put the image I guess of yourself in there. Like even the New Balance thing I
there. Like even the New Balance thing I guess you instructed it to put like a
guess you instructed it to put like a like a laptop and all of that. That was
like a laptop and all of that. That was how all of that kind of came together.
how all of that kind of came together. >> Mhm. Yeah. That's exactly how I did it
>> Mhm. Yeah. That's exactly how I did it just here in Gemini. I had to go back
just here in Gemini. I had to go back and forth a couple times. But while I
and forth a couple times. But while I was doing that, I'm like, you know,
was doing that, I'm like, you know, there's got to be easier way to do this.
there's got to be easier way to do this. So that's how I came up with just
So that's how I came up with just putting over here, putting a thumbnail.
putting over here, putting a thumbnail. And again, this is not perfect. You're
And again, this is not perfect. You're going to get non-perfect one at first
going to get non-perfect one at first and you're going to keep changing. It's
and you're going to keep changing. It's like I don't really like this. Change
like I don't really like this. Change this into this and I wish there's a
this into this and I wish there's a clawed uh just like this. I wish there's
clawed uh just like this. I wish there's a claw little emoji whatever behind
a claw little emoji whatever behind this. And you keep asking AI to revise
this. And you keep asking AI to revise and change into the thumbnail that you
and change into the thumbnail that you really desire.
really desire. >> Yeah. And you would say Nano Banana Pro
>> Yeah. And you would say Nano Banana Pro is the best because I know there's so
is the best because I know there's so many like AI tools and I think that's
many like AI tools and I think that's one of the things that kind of um like
one of the things that kind of um like scares people in this in this like the
scares people in this in this like the AI landscape is there's so many tools
AI landscape is there's so many tools that do similar things you know there's
that do similar things you know there's so many tools that can do like image
so many tools that can do like image generation but for you on the thumbnails
generation but for you on the thumbnails it's been going on Gemini and Nano
it's been going on Gemini and Nano Banana Nano Banana Pro has been the most
Banana Nano Banana Pro has been the most effective. Mhm. That's Yeah, I would say
effective. Mhm. That's Yeah, I would say yes. If you were to do something, start
yes. If you were to do something, start from scratch being very original. So, if
from scratch being very original. So, if you have a poor packaging, which is
you have a poor packaging, which is thumbnail, title, and the hook, your
thumbnail, title, and the hook, your video is not going to pop up. It doesn't
video is not going to pop up. It doesn't matter how good your video is, people if
matter how good your video is, people if people are not clicking your video, it's
people are not clicking your video, it's not going to get there. So, that's the
not going to get there. So, that's the reason why even um I think Mr. Beast has
reason why even um I think Mr. Beast has his own video thumbnail studio, you
his own video thumbnail studio, you know, because he knows the importance of
know, because he knows the importance of video thumbnail. But going back to your
video thumbnail. But going back to your question, Nano Banana Pro is the best
question, Nano Banana Pro is the best one if you are trying to copy the format
one if you are trying to copy the format of other people and then mixing into
of other people and then mixing into your own spin. It's it's I've seen the
your own spin. It's it's I've seen the most and the best result out of changing
most and the best result out of changing into your own style from the original.
into your own style from the original. >> Yeah, that's interesting. That's
>> Yeah, that's interesting. That's interesting. I'm going to I'm going to
interesting. I'm going to I'm going to start using that. That's actually a
start using that. That's actually a really good insight.
really good insight. >> Yeah, you should or you should have your
>> Yeah, you should or you should have your team use it or whatever and use it and
team use it or whatever and use it and then see how it goes. Um, and make sure
then see how it goes. Um, and make sure to use your own like real face because
to use your own like real face because if you use like a fake picture,
if you use like a fake picture, then it can it can look very AIish. So,
then it can it can look very AIish. So, make sure when you're doing that instead
make sure when you're doing that instead of changing the pose like this, right?
of changing the pose like this, right? Then it can look very AI. Then you just
Then it can look very AI. Then you just actually do the pose and just have them
actually do the pose and just have them change into transparent background and
change into transparent background and actually use your picture because that's
actually use your picture because that's when you can tell this is AI versus oh I
when you can tell this is AI versus oh I don't even know is this AI? Yeah. Uhhuh.
don't even know is this AI? Yeah. Uhhuh. >> Yeah. That's interesting. Okay. That's
really good. >> So having a system is very important.
>> So having a system is very important. And if you want to study your competitor
And if you want to study your competitor like who's the other one that you look
like who's the other one that you look at a lot? Do you look at diary of CEO by
at a lot? Do you look at diary of CEO by any chance or no?
any chance or no? Yeah. Or you don't really look or what
Yeah. Or you don't really look or what about the other guy earn your you look
about the other guy earn your you look at this channel more
at this channel more >> ear or like I don't know like J Shetty
>> ear or like I don't know like J Shetty the CEO there's so many J you could do
the CEO there's so many J you could do Jetty
Jetty >> okay sure gotcha I think this is his
>> okay sure gotcha I think this is his YouTube so let's analyze it oh maybe I
YouTube so let's analyze it oh maybe I should put dot
should put dot there you go he had a J sherry podcast
there you go he had a J sherry podcast dot so the other thing that I like to do
dot so the other thing that I like to do is I like to look at I don't want to say
is I like to look at I don't want to say competitor but then they are kind of but
competitor but then they are kind of but they're a good competitor because if
they're a good competitor because if your audience is watching their channel
your audience is watching their channel that means YouTube is also going to push
that means YouTube is also going to push your channels because especially if
your channels because especially if you're in a similar niche and your
you're in a similar niche and your audience is watching their channel of
audience is watching their channel of that similar topic you should also talk
that similar topic you should also talk about that. So look at the competitor
about that. So look at the competitor over here J Shett's video the secret
over here J Shett's video the secret reveal. This one is super viral. He only
reveal. This one is super viral. He only posted four days ago and um this one
posted four days ago and um this one went really viral. be a super
went really viral. be a super communicator. Apparently, people really
communicator. Apparently, people really like to watch that. Shorts, I don't
like to watch that. Shorts, I don't really count that. Um, but this one is
really count that. Um, but this one is just average. Parents get this wrong.
just average. Parents get this wrong. You know, I guess most people are not
You know, I guess most people are not really into talk listening to that, but
really into talk listening to that, but it's not bad. But you get the point.
it's not bad. But you get the point. You're kind of analyzing people's uh
You're kind of analyzing people's uh channel and see what's working and
channel and see what's working and what's not working and you can watch it,
what's not working and you can watch it, see, and figure that out. Now if you
see, and figure that out. Now if you want to go one step further like you
want to go one step further like you talked about let's just say you have
talked about let's just say you have your team but then you want them to
your team but then you want them to really analyze really well right then
really analyze really well right then you can go to cloud code and have that
you can go to cloud code and have that um your own experience your knowledge
um your own experience your knowledge and put that into cloud code and it will
and put that into cloud code and it will do it for you so as an example if your
do it for you so as an example if your team actually analyze not only uh let's
team actually analyze not only uh let's just pretend they're analyzing their
just pretend they're analyzing their intro jetted intro I don't have it in
intro jetted intro I don't have it in here but you can feed the clock code and
here but you can feed the clock code and then have clock code personalize it
then have clock code personalize it where it can break down JS Shed's intro
where it can break down JS Shed's intro where you can you can copy the format
where you can you can copy the format next time, right? So yeah, that's one
next time, right? So yeah, that's one thing that you can do. You can
thing that you can do. You can definitely personalize it. But one other
definitely personalize it. But one other feature that I do want to mention, I
feature that I do want to mention, I think this is very important for most
think this is very important for most people.
people. The purpose of creating content is for
The purpose of creating content is for you to make money. Okay, I'm not going
you to make money. Okay, I'm not going to lie. I'm not going to be one of those
to lie. I'm not going to be one of those people. It's like, "Oh, you do do good
people. It's like, "Oh, you do do good for the world." Yeah, yeah, you should.
for the world." Yeah, yeah, you should. you should do good for the world, but
you should do good for the world, but you also need to make money to serve
you also need to make money to serve other people. Like if you're hungry, how
other people. Like if you're hungry, how would you serve others? That's my
would you serve others? That's my standpoint. So, it's very important for
standpoint. So, it's very important for you to make money. And whenever you're
you to make money. And whenever you're creating authentic content, um not
creating authentic content, um not original, I say authentic, so not
original, I say authentic, so not authentic content. You can make money.
authentic content. You can make money. People are going to you're going to get
People are going to you're going to get so many inbound. I even I as a 12,000
so many inbound. I even I as a 12,000 subscribers which is not huge account I
subscribers which is not huge account I get so many subscriber or I get so many
get so many subscriber or I get so many sponsorship emails every day which I
sponsorship emails every day which I don't know if they're all legit but you
don't know if they're all legit but you know I get so many emails and also
know I get so many emails and also people who are wanting me to actually
people who are wanting me to actually work for them. They're like Sandy can
work for them. They're like Sandy can you actually do this for my company? Can
you actually do this for my company? Can you do this? I get a lot of inbound but
you do this? I get a lot of inbound but it's going to take it's going to get
it's going to take it's going to get there. Remember the cocoon phase from
there. Remember the cocoon phase from Caterpillar? you're gonna you're gonna
Caterpillar? you're gonna you're gonna feel like I'm stuck a little. So when
feel like I'm stuck a little. So when you're there, what you can do is you can
you're there, what you can do is you can do outbound as well. So I call it
do outbound as well. So I call it inbound outbound method. One of the best
inbound outbound method. One of the best way to do it is whenever you're creating
way to do it is whenever you're creating content for your YouTube channel, just
content for your YouTube channel, just paste it here. So I'll just give you an
paste it here. So I'll just give you an example. Let's just say I want to paste
example. Let's just say I want to paste this one.
this one. Sorry. I want to paste this YouTube um
Sorry. I want to paste this YouTube um link over here. So I'm going to copy the
link over here. So I'm going to copy the link. So, you took one of your videos
link. So, you took one of your videos and you p took the link.
and you p took the link. >> Yeah, you can take other people's videos
>> Yeah, you can take other people's videos as well, but it's not going to sound as
as well, but it's not going to sound as authentic, right? Because you have to
authentic, right? Because you have to have your own spin into it. That's why I
have your own spin into it. That's why I like to put my own video in it and then
like to put my own video in it and then I'm going to focus on six different
I'm going to focus on six different angles for LinkedIn. The reason why I
angles for LinkedIn. The reason why I chose LinkedIn versus Instagram is
chose LinkedIn versus Instagram is because I feel like Instagram, a lot of
because I feel like Instagram, a lot of people hang out for fun, but LinkedIn is
people hang out for fun, but LinkedIn is a lot of people hang out for fun for
a lot of people hang out for fun for work. if that makes sense. So, a lot of
work. if that makes sense. So, a lot of yeah, a lot of business owner, decision
yeah, a lot of business owner, decision makers, they hang out there. Some
makers, they hang out there. Some companies, they allow you to be on
companies, they allow you to be on LinkedIn um because they think that's
LinkedIn um because they think that's workrelated, which is true. That's why I
workrelated, which is true. That's why I want to grow my LinkedIn channel. This
want to grow my LinkedIn channel. This is the challenge that I personally have
is the challenge that I personally have to see is inbound out outbound method
to see is inbound out outbound method work, which I think that's going to
work, which I think that's going to work. And I've seen other people do that
work. And I've seen other people do that that's been really successful that has
that's been really successful that has little followings even. So, if you're
little followings even. So, if you're just starting out, use this inbound
just starting out, use this inbound outbound method.
outbound method. >> And and to be clear, the inbound
>> And and to be clear, the inbound outbound method is essentially you take
outbound method is essentially you take LinkedIn, which is the platform where,
LinkedIn, which is the platform where, to your point, that's where, you know,
to your point, that's where, you know, chief marketing officers or people that
chief marketing officers or people that are like senior in companies and control
are like senior in companies and control like marketing budgets or, you know, uh
like marketing budgets or, you know, uh they'd want to work with you. Uh they
they'd want to work with you. Uh they want to be like a client for your
want to be like a client for your business. You post on LinkedIn and build
business. You post on LinkedIn and build a following
a following there, but you're using in order to post
there, but you're using in order to post on LinkedIn, you're just using the
on LinkedIn, you're just using the content that you've already produced for
content that you've already produced for YouTube. And this AI system will produce
YouTube. And this AI system will produce content for LinkedIn. You grow your
content for LinkedIn. You grow your following on LinkedIn and then that
following on LinkedIn and then that actually is what brings this inbound
actually is what brings this inbound leads to your business.
leads to your business. >> Both. Yes. Correct. I love that.
>> Both. Yes. Correct. I love that. Inbound, outbound. Inbound leads can
Inbound, outbound. Inbound leads can come through anywhere, especially your
come through anywhere, especially your email, right? People are going to send
email, right? People are going to send you email for that. But this LinkedIn
you email for that. But this LinkedIn strategy is a little bit more of both
strategy is a little bit more of both inbound and outbound. More so outbound
inbound and outbound. More so outbound than inbound because if you're just
than inbound because if you're just starting out, you probably have not many
starting out, you probably have not many followers on neither platform, nor
followers on neither platform, nor YouTube, nor LinkedIn. But LinkedIn, I
YouTube, nor LinkedIn. But LinkedIn, I feel like it's a little bit faster for
feel like it's a little bit faster for you to grow, a little bit easier for you
you to grow, a little bit easier for you to grow. There is a system behind this.
to grow. There is a system behind this. um YouTube it can take a little bit
um YouTube it can take a little bit longer. That's the reason why I'm saying
longer. That's the reason why I'm saying if you are in that cocoon phase, you
if you are in that cocoon phase, you don't really know where to go next, but
don't really know where to go next, but you have to earn money right away, then
you have to earn money right away, then use this outbound method using LinkedIn.
use this outbound method using LinkedIn. However, if you're putting so much time
However, if you're putting so much time creating content on YouTube, let's just
creating content on YouTube, let's just say you have a full-time job or or if
say you have a full-time job or or if you're full-time parent, um you don't
you're full-time parent, um you don't really have a lot of time. So you don't
really have a lot of time. So you don't especially you don't if you don't
especially you don't if you don't especially you don't have time to manage
especially you don't have time to manage two different platforms. That's where
two different platforms. That's where I'm at right now. That's why I built
I'm at right now. That's why I built this system that it's easier for me to
this system that it's easier for me to just post on LinkedIn. That's what it
just post on LinkedIn. That's what it is. I can put in the different angles
is. I can put in the different angles and then just post it and see where it
and then just post it and see where it goes. And for people who actually watch
goes. And for people who actually watch my uh post or click, like, share,
my uh post or click, like, share, whatever they did, who engage into my
whatever they did, who engage into my post, I'm going to reach out to that
post, I'm going to reach out to that person and see if they might be
person and see if they might be interested in my services. That's the
interested in my services. That's the outbound. Yeah.
outbound. Yeah. >> Interesting. Interesting. And so I guess
>> Interesting. Interesting. And so I guess to that the point you made in the
to that the point you made in the beginning of like the AI slot because I
beginning of like the AI slot because I think LinkedIn specifically, I've seen
think LinkedIn specifically, I've seen so many people post and to me as a
so many people post and to me as a viewer, I'm assuming it's the same for
viewer, I'm assuming it's the same for others. It's so obvious to me that they
others. It's so obvious to me that they used AI to write the post. Like it has
used AI to write the post. Like it has those, you know, AI will always give you
those, you know, AI will always give you the emojis and it will give you the, you
the emojis and it will give you the, you know, like the hyphen, like the dash.
know, like the hyphen, like the dash. Um, so I guess how are you using AI in a
Um, so I guess how are you using AI in a way to post on LinkedIn, but it doesn't
way to post on LinkedIn, but it doesn't look like it's actually it's not clearly
look like it's actually it's not clearly AI wrote this whole post.
AI wrote this whole post. >> Yes, that's a really good point and
>> Yes, that's a really good point and that's part of the reason why I have it
that's part of the reason why I have it in six different framework right here
in six different framework right here because I don't know what framework will
because I don't know what framework will work in my LinkedIn, but something that
work in my LinkedIn, but something that I make sure AI doesn't do is those
I make sure AI doesn't do is those emojis and those dashes. It's like don't
emojis and those dashes. It's like don't do not put those dashes. You sound so AI
do not put those dashes. You sound so AI you know I was very particular about
you know I was very particular about that. So if you look at over here let's
that. So if you look at over here let's just take a look at this really fast
just take a look at this really fast like six tool you you can learn anyone
like six tool you you can learn anyone can learn 1 2 3 4 5 six this is actually
can learn 1 2 3 4 5 six this is actually the framework that people do people use
the framework that people do people use in LinkedIn and that's working. So what
in LinkedIn and that's working. So what I had AI do is that I had AI like claw
I had AI do is that I had AI like claw to do deep research of other channels on
to do deep research of other channels on LinkedIn to see to analyze their post
LinkedIn to see to analyze their post and to see what's actually working,
and to see what's actually working, what's not working. They might use AI,
what's not working. They might use AI, but like as an example, this type of
but like as an example, this type of uh what's it called? Like thumbnail you
uh what's it called? Like thumbnail you call it, right? Just kind of looking
call it, right? Just kind of looking like a whiteboard and people put it
like a whiteboard and people put it that's been popping up a lot. Yeah.
that's been popping up a lot. Yeah. Graphic. and that's been popping up a
Graphic. and that's been popping up a lot on LinkedIn. I guess people think
lot on LinkedIn. I guess people think that's pretty cool compared to any other
that's pretty cool compared to any other uh design. So, I just put that as a
uh design. So, I just put that as a generate thumbnail to see if this works.
generate thumbnail to see if this works. But going back to your question, that's
But going back to your question, that's the reason why it's very important to
the reason why it's very important to train AI to sound like you, right? And
train AI to sound like you, right? And in this case, AI knows who I am because
in this case, AI knows who I am because I already train this specific AI with my
I already train this specific AI with my personal bulletprint and my own video,
personal bulletprint and my own video, which is me. So, yeah, that's the
which is me. So, yeah, that's the difference.
difference. But another thing is if you're getting
But another thing is if you're getting engagement out of the post that only
engagement out of the post that only took what
took what I don't know 1 minute, 2 minutes. Hey,
I don't know 1 minute, 2 minutes. Hey, that's working right. So why not? So my
that's working right. So why not? So my suggestion is just to do it and then you
suggestion is just to do it and then you change it. Do it and change it. Do it
change it. Do it and change it. Do it and change it instead of keep making try
and change it instead of keep making try to make sound perfect. You're going to
to make sound perfect. You're going to be behind if you do that. I can
be behind if you do that. I can 99 9 95% say that you're gonna get
99 9 95% say that you're gonna get behind if you are not using AI to help
behind if you are not using AI to help you create content. It's gonna be so
you create content. It's gonna be so late in about couple of months. I think
late in about couple of months. I think everybody's just jumping on it right
everybody's just jumping on it right now. So, it's important just to do it
now. So, it's important just to do it and then change it into your own style
and then change it into your own style later.
later. >> Yeah. Yeah. Yeah. You know, it's funny
>> Yeah. Yeah. Yeah. You know, it's funny before we get out of here and before we
before we get out of here and before we go to the the Claude code um piece
go to the the Claude code um piece >> because you you mentioned the personal
>> because you you mentioned the personal brand blueprint and I think that that's
brand blueprint and I think that that's been like the recurring theme is like
been like the recurring theme is like the importance of that initial work with
the importance of that initial work with the personal brand blueprint with this
the personal brand blueprint with this system that you've created. Is it
system that you've created. Is it actually possible for someone once
actually possible for someone once they've made a certain number of videos
they've made a certain number of videos to come back and almost like update the
to come back and almost like update the personal brand blueprint
personal brand blueprint uh that the AI is using with some of the
uh that the AI is using with some of the learnings about, you know, maybe they've
learnings about, you know, maybe they've had some learnings or there's um they
had some learnings or there's um they want to more clearly articulate their
want to more clearly articulate their voice and they have like an updated
voice and they have like an updated document, they can actually then feed
document, they can actually then feed that back into the AI. So over time the
that back into the AI. So over time the personal brand blueprints actually
personal brand blueprints actually getting more personalized.
getting more personalized. >> Mhm. Yes. I think that's the beauty of
>> Mhm. Yes. I think that's the beauty of um using agentic workflow and using AI
um using agentic workflow and using AI agent to work for you. You can keep
agent to work for you. You can keep change it. Right now I have a system we
change it. Right now I have a system we call it markdown file which is MD file.
call it markdown file which is MD file. I don't know if you heard of it before.
I don't know if you heard of it before. It's pretty much like a notion document,
It's pretty much like a notion document, right? the AI that's how you tell AI
right? the AI that's how you tell AI save this information this is about me
save this information this is about me this is about this project right you're
this is about this project right you're feeding that information to AI but you
feeding that information to AI but you can change that information the AI
can change that information the AI learns every single time you talk to
learns every single time you talk to them so that's what I do every single
them so that's what I do every single time if I change something I just say
time if I change something I just say update my MD file to cloud code so that
update my MD file to cloud code so that it has a better understanding of what
it has a better understanding of what I'm trying to work on which is very
I'm trying to work on which is very important don't forget to do that it's
important don't forget to do that it's like if you hire somebody new, let's
like if you hire somebody new, let's just say you hire a thumbnail designer,
just say you hire a thumbnail designer, instead of having them do be creative
instead of having them do be creative and then do random stuff or you verbally
and then do random stuff or you verbally tell them once, you probably have given
tell them once, you probably have given them specific instruction. So kind of
them specific instruction. So kind of similar to that, you're telling AI
similar to that, you're telling AI exactly what to do and then if you have
exactly what to do and then if you have some update, you're also telling them
some update, you're also telling them through that file. So going back to your
through that file. So going back to your question, yes, you can definitely
question, yes, you can definitely customize it.
customize it. >> Yeah, it's like you're training it,
>> Yeah, it's like you're training it, you're training AI like an employee.
you're training AI like an employee. That that's I had a guest come on
That that's I had a guest come on recently and say it like that and it it
recently and say it like that and it it clicked.
clicked. >> Yeah,
>> Yeah, >> it is your employee. Yeah, the best
>> it is your employee. Yeah, the best employee.
employee. >> I love human obviously, but for a lot of
>> I love human obviously, but for a lot of people like who like myself, it's really
people like who like myself, it's really hard to hire someone because we have
hard to hire someone because we have we're limited on budget. But not only
we're limited on budget. But not only that, it takes a long time for me to
that, it takes a long time for me to hire somebody. So I'm a huge believer
hire somebody. So I'm a huge believer that AI can't replace human but they can
that AI can't replace human but they can replace repetitive work right. So um I
replace repetitive work right. So um I hired six people to start my project for
hired six people to start my project for my client work and none of them worked
my client work and none of them worked because uh communication issues and then
because uh communication issues and then like this issue that issue and that's
like this issue that issue and that's when I learned to use cloud code to do
when I learned to use cloud code to do that and that was actually that was
that and that was actually that was working because what they were doing is
working because what they were doing is very repetitive right and I asked cloud
very repetitive right and I asked cloud code to do the same and then they
code to do the same and then they replaced it with a faster time so it
replaced it with a faster time so it worked for me as a solo printer.
worked for me as a solo printer. And if you're just starting out,
And if you're just starting out, definitely definitely use AI. Hire AI
definitely definitely use AI. Hire AI for yourself. Yeah. you know, even as
for yourself. Yeah. you know, even as even as you've just shared it, Sandy,
even as you've just shared it, Sandy, it's probably I don't even know what the
it's probably I don't even know what the estimated like cost would be if you were
estimated like cost would be if you were to hire these roles separately, but if
to hire these roles separately, but if you think about what you've shown from
you think about what you've shown from like research to scripting uh to editing
like research to scripting uh to editing to creating thumbnails to like
to creating thumbnails to like repurposing and posting on LinkedIn,
repurposing and posting on LinkedIn, that's probably like a 10 probably
that's probably like a 10 probably closer really to like a $20,000 a month
closer really to like a $20,000 a month like media team.
like media team. >> It is. It is. It's very expensive. Yeah,
>> It is. It is. It's very expensive. Yeah, >> it's a unique opportunity right now. You
>> it's a unique opportunity right now. You know, Sandy, you've been amazing first
know, Sandy, you've been amazing first off. So, thank you. And before we get
off. So, thank you. And before we get out of here, because I think it will be
out of here, because I think it will be uh valuable to people and even going
uh valuable to people and even going back to what we mentioned earlier where
back to what we mentioned earlier where you were where like a lot of people will
you were where like a lot of people will watch this video and it will be
watch this video and it will be inspiring and like in ideas will fire
inspiring and like in ideas will fire off in their mind of like what they
off in their mind of like what they could build and what content they could
could build and what content they could make and this system and then they like
make and this system and then they like there'll be no follow through. And so
there'll be no follow through. And so for me, I've had that experience. And
for me, I've had that experience. And one of the things that was really
one of the things that was really important was like taking action like
important was like taking action like immediately, like getting to that step
immediately, like getting to that step one. And so if someone has like a few
one. And so if someone has like a few hours, you know, a couple hours this
hours, you know, a couple hours this weekend or maybe it's like a slow Friday
weekend or maybe it's like a slow Friday at work, um, and they have some time
at work, um, and they have some time after seeing this video,
after seeing this video, what would you say is like the first
what would you say is like the first action item that they should take having
action item that they should take having just seen what we've done that would
just seen what we've done that would just start building momentum for them
just start building momentum for them and also their personal brand, their
and also their personal brand, their business.
business. >> I love that. The very first thing that
>> I love that. The very first thing that they should do if they watch this, the
they should do if they watch this, the very first thing that's exactly what I
very first thing that's exactly what I did when I first started, I only had two
did when I first started, I only had two to three hours a day with full-time job
to three hours a day with full-time job kids and my eventually client work. What
kids and my eventually client work. What you should do is uh writing down those
you should do is uh writing down those eeky guy framework that I talked about.
eeky guy framework that I talked about. What are you good at? What do you love
What are you good at? What do you love to do? What does the world need? What
to do? What does the world need? What are they willing to pay? Right? You can
are they willing to pay? Right? You can go to um I will also share that with
go to um I will also share that with you. You can go to my personal framework
you. You can go to my personal framework that's free. People just use it,
that's free. People just use it, download their PDF if they wish to. Um
download their PDF if they wish to. Um you can go there and then do it by
you can go there and then do it by typing on laptop. But I do recommend
typing on laptop. But I do recommend again you go you grab a pen and paper,
again you go you grab a pen and paper, go to a quiet room and actually
go to a quiet room and actually physically write it down. There's a
physically write it down. There's a beauty into that. you'll think of
beauty into that. you'll think of something that you never thought of as
something that you never thought of as if you're typing. So do that first and
if you're typing. So do that first and after you're doing that, type into AI
after you're doing that, type into AI and then talk to AI a little bit more
and then talk to AI a little bit more and just have a concise system or
and just have a concise system or personal brand file and then feed that
personal brand file and then feed that into cloud code and see where you go.
into cloud code and see where you go. That's how I was able to create
That's how I was able to create something like this because again I'm
something like this because again I'm not technical. I don't but I don't have
not technical. I don't but I don't have this mental block anymore. I'm open to
this mental block anymore. I'm open to it. I'm open to learn. So, going back to
it. I'm open to learn. So, going back to your question, if you're if you only
your question, if you're if you only have two hours and you have a little bit
have two hours and you have a little bit of time, if you can start something is
of time, if you can start something is get that personal blueprint ready and
get that personal blueprint ready and then when once you're done, if you have
then when once you're done, if you have more extra time, open claw code and copy
more extra time, open claw code and copy and paste so you can start the content
and paste so you can start the content creation journey right away.
creation journey right away. >> Yeah,
>> Yeah, >> Sandy, you are a star. And and for
>> Sandy, you are a star. And and for everyone, we're going to share um those
everyone, we're going to share um those resources and everything that Sandy's
resources and everything that Sandy's kind of shown in this demonstration.
kind of shown in this demonstration. We'll put it in the link in the
We'll put it in the link in the description. Um Sandy, thank you so
description. Um Sandy, thank you so much. Yeah, thank
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