The rapid advancement of AI is creating a significant economic shift, a "K-shaped economy," where individuals and businesses must proactively adapt by embracing AI to thrive, rather than being replaced by it.
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This is your last chance to get rich
before AI changes everything. Elon Musk
said there's a high chance that we enter
in what's called a K-shaped economy
within 5 years. The people with assets
get massively richer. The people who
depend on a paycheck get way poorer. We
live in a world where a 17-year-old with
a laptop can build what used to take 50
employees 5 years ago. I launch a new AI
company every month and I see it with my
own eyes. The barrier to entry has never
been lower. So, in this video, I'm going
to show you how to figure out where you
sit in this shift right now. How to
completely rethink the way you work so
AI works for you instead of against you
and a brand new market that AI created
that's going to pave the way for the
next wave of billionaires. Starting with
where you sit right now. Point number
one, three categories of replacement.
There's only three ways AI is replacing
people right now. Not next year, right
now. Category number one, AI first
people, they're just replacing other
people. I mean, one person using AI does
the work of five who don't. If someone
walks into your company and outproduces
five other people, those five are gone.
Category number two, AI is replacing
complete departments. No human in the
loop anymore. Customer support,
bookkeeping, content, AI handles the
whole function end to end. The job still
exists. It's just people inside of those
departments just aren't doing it. And
category number three, AI is replacing
entire businesses. The thing you sell
stops being what people pay for.
Translation agencies gone. Basic tax
prep done. Designers done. Software
companies are getting absolutely
decimated. Done. AI doesn't do it
cheaper. It makes the whole freaking
thing unnecessary. So now you're
probably thinking, "AI can't do what I
do. I am a specialist. I've got tons of
experience and all this background and
I'm an artist. Well, you might just not
know of some AI tool that already does.
And even if you think it can't, it will.
Just look how much it's grown. And
you've heard it time and time again. AI
won't replace you, but someone using it
will. So, now we see how people are
getting replaced with those three
levels. But most people hear this and go
into defense mode. But the people who
actually get rich from this, you, they
don't play defense, they play offense.
Let me show you what that looks like.
Point number two, AI first thinking.
Replace yourself before someone else
does. The people on the winning side of
this aren't protecting their old way of
working. They're saying to themselves, I
need to change what I focus on. I'm
going to give that to the AI cuz the
truth is I wasn't adding any really
unique and different value, but I'm
going to set myself up where while I get
that time back, I'm going to go and do
something different. These people are
disrupting themselves. They're actually
saying, "I know I don't have a job in
the future." And then they replace their
own processes with AI before somebody
does it to them. It's first principle
thinking. Grab a blank piece of paper, a
blank slate, and ask yourself, "As the
AI gets better, what part of my job is
not needed?" If you had no career right
now, you had nothing. What would you
build today with AI? That's what your
weekend should be looking like. The
people doing 10 times more, 10 times
faster got there by replacing themselves
first. Nobody had to ask them to do
this. You should be looking to disrupt
yourself. You need to ask yourself, if
somebody was competing against me with
10 times more AI experience than me, how
would they do it? Don't let that person
figure it out cuz they're out there
doing it right now. You just don't know
about them yet. Have you not seen all
the layoffs? Meta rumor they're going to
lay off 20% of their team. Block, which
was Square, Jack Dorsey's company, laid
off 40% of his team. All AI related. The
wave is starting. Get ahead of it. And
just so you know, this story repeats
itself every single time there's a major
shift. You know, they say history
doesn't repeat itself, but it rhymes.
Radio refused to believe television was
going to be the future. Gone. Newspaper
refused to believe the internet would
replace print. Gone. Billboard
companies, I mean, nobody's going to
take us. Facebook ads replace them.
Gone. Blockbuster, we all know the
story. Believe that streaming wasn't
coming. Netflix said, "Hold my drink.
Watch me cook." Boom. Scratch that. Next
thing you know, Blockbuster's going
bankrupt. They all chose to protect
their old way of doing business instead
of saying, "Hey, why don't I be the
person that disrupts my own business
model before everybody else?" Another
frame is to think about competing
against 10 other companies. How would
you use AI to compete against them? Do
that. That reframing that thinking is
called first principles. And every
single one of the examples I just gave
got replaced by someone who thought that
way. They saw where the world was going.
They said, "I can see the trend line and
I will get there first." So, what do you
actually do about this? Well, here's the
exercise I did with my whole team. First
thing is I asked them to write down
everything they do in a typical week.
I'm talking about the workflows. It's
not about the roles anymore. It's about
the workflow. So, write down all the
unique little different things you do.
The second step is go through each one
of those items, everything wrote down,
and ask yourself, if I was starting from
zero today, would I do it this way or
would I have AI handle it? or what part
of it could it be handled by AI. Then
the third step is anything AI could
handle. That's what I replace first. For
example, going through your emails,
negotiating things for you,
coordinating, writing like you,
researching stuff. Literally, honestly,
everything. There's so many things that
even 2 months ago, a month ago, it
couldn't do that now it does better than
a human. And number four, and this is
the goal, is that you should only be
doing things that AI can't do for you.
So think about it. You know what AI
can't do? I call it hard for computers,
easy for humans. It's things like
talking to people, negotiating feelings,
cracking a joke, understanding the
nuance in things. It's anytime there's
humans involved. The good news, you just
have to free up your time so you have
time to talk to them. And look, if you
want my help to build this out, I
actually built a playbook that walks you
through every step of building AI into
every department inside your business.
Just find me on Instagram and DM me the
word AI business and I'll send it right
over to you. So now you've rethought how
you work, how you operate, but we have
to do the same exercise with what you
sell because that's where the real money
is. Point number three, sell impossible outcomes.
outcomes.
Everybody's racing to sell AI chat bots,
AI assistants, AI calling tools. They'll
be commoditized in the next 18 months.
You do realize this. The other day I was
doing my Kings Club program and there
was a hundred kids and 37 of them were
all starting AI phone services for local
businesses. Why? Because their dad or
their mom or somebody told them to do
it. The real money isn't selling AI
tools. It's in selling the results that
couldn't exist before AI. It's not how
do I use AI to be able to do something I
do today cheaper. It's what can I offer
now that nobody else could have offered
before. Either the cost structure or the
complexity or you didn't even know how.
You're not competing with other people
in that instance. The thing you're
selling didn't exist until you built it.
At Martell Ventures, my AI venture
studio, we just launched yet another
company that's already at a million
dollars in run rate with two people, a
business lead and a technical lead. And
the reason why is they're building a
solution that you couldn't even do
before. Technically, it wasn't feasible.
The complexity, the data, the analysis,
it required AI to make it happen. No
massive full-time team, no $10 million
in funding, no massive data
infrastructure, not even an office, two
people, a million in revenue in a few
weeks. The big reframe for you to
consider is that in a world where AI
solves every problem. Then the problem
to solve is knowing what problem to
solve. It's a sequencing problem. The
right sequence equals success. So, how
do we find the right problem we're
solving in the age of AI? The first
thing you have to do is find a painful
problem. I'm talking hair on fire,
bruise, open wound, thirsty in a desert.
Like, I've got pain. Do you have a pill
that solves it? Cuz guess what? AI will
never change that. That will always be a
needed piece of the recipe to win.
Number two is look up the people
currently fixing that problem and
understand how their solution looks,
right? Just like go interview their
customers, be a secret shopper, call
them up, fill out the form, talk to
them. The third step is ask yourself,
how can I use AI to do this in half the
time, twice as fast, way cheaper,
better? The answer is there. And guess
what? If you don't know, ask the AI. And
then lastly, go to step four, which is
pre-ell it. Describe it like it already
exists. See, the problem has always been
not can you build it, it's does anybody
want to buy it? Where do they hang out?
How do I find them? do that first before
you go invest all this time and energy
to build something to know that there's
a market and there's validation. If
someone pulls out their wallet and pays
you for it, build it. And if they don't,
you just saved yourself months of
building something nobody wanted in the
first place. So, you've rethought how
you work. You've rethought what you
sell. But there's this one more shift
that's coming that almost nobody's
talking about yet. And the people who
see it first are going to own the next
decade. Point number four, sell to
agents, not just people. AI agents, AI
agents, AI agents. It's like the new
hotness. But most people don't
understand what it means. It's very
simple. You have a program that is
powered by AI, and it runs in a place,
call it your computer, and it does
things for you. What's crazy is that it
can do everything, which means it can
also make decisions on what tools it
use. It can make decisions on how much
it's willing to spend based on what you
told it as a budget. So now all of a
sudden the AI is making decisions on
buying, not the human. Do you understand
how different this is? Let me give you
examples. I've paid for 13 different
tools in the last 10 days. Okay? 13
different APIs, services, data
providers. I didn't make that decision.
The AI told me it was the best based on
what I was trying to build. It went and
signed up for me. It set up my account
for me. I didn't buy the agent bot. In
the next year or two, people won't shop
for themselves anymore. They'll have a
single AI agent that does it all. They
find, they compare, they buy it all on
your behalf. You're no longer just
selling to humans. You're selling to the
AI agents. McKenzie projects that that
market alone will hit 3 to 5 trillion
with a T by 2030. Whatever you sell
today, you need to think about how AI
agents will find you and buy from you.
And it's different than the way humans
do it. Coinbase, which is one of the
largest crypto exchanges in the world,
they knew that agents were eventually
going to need to buy things. So, they
built a new feature called a Gentic
wallet. That's a real thing. The head of
engineer literally said like in the
future, it's not a person. It's the
agent that's going to decide how much
they're going to spend and what they're
going to do and how they're going to
save their money. Sounds crazy, but
that's not a future thing. That's a now
thing. It's here right now. Wouldn't you
make that trade knowing how good AI is?
is like when you ask it a question and
it gives you like perfect recall. Do you
think maybe it knows personal finance
better than you? Maybe. Do you think
it'd be cool if you could just give it
something you want to buy and all of a
sudden it goes and does all the work,
researches it, finds the best deal,
negotiates the discount code, and all of
a sudden it has access to a limited
amount of funds and it just buys things
on your behalf. That's a today thing.
Your business has to get ready for those
agents looking for people like you if
you get ready so they can find you and
buy from you. Think of it like this. You
have vendor A. Okay, it's a beautiful
website. The pricing says contact us for
a quote and they can fill out a form and
there's services described in vague
marketing language. An AI agent can't
buy from that company. It doesn't know
what you sell. It doesn't know how much
it costs. It doesn't even know where to
start. Then you've got vendor B. Think
about it. Offer is spelled out on the
homepage clearly, simple. The services
are clear. The pricing, the turnaround,
how to get started is literally click
click here and get a token. An AI agent
can read vendor B's website. it can
compare it to 10 other options and make
the buying decision in seconds. So now
when you go to update or build a new
website, your offer dock, a landing
page, whatever it is, you have to keep
these two things in mind. One, did I
spell out the offer in plain structured
terms? What do you do? What does it
cost? What do the clients get and how
fast? And made it available to agents to
find and scan that. That's a technical
feature on your website. And two, don't
try to get fancy. The agent doesn't care
how beautiful your website, how many
parallax effects and animations you got
going on, and how much you spend on it.
They just want to know, is it clear, and
can I understand it? This might feel
like it's early, but early is exactly
where the money is. Now, this isn't
about panic, and it's about playing
offense, not defense. In 5 years from
now, people are going to look back on
this moment, and they're going to ask
themselves, I could have been early to
the internet like 1999. Did I take
advantage of it? Or Bitcoin in 2009.
Imagine if you want to mind a thousand
bitcoins what your life would look like
today. So, you don't need to be a tech
person. The cool part is AI can be the
tech person for you. You don't need to
write code. AI does that for you, too.
You just need to see the shift like I
just explained it to you and move before
everyone else does. Being early is how
we win in today's market. So, do me a
favor. I've shared a lot of things that
can help you move your life forward,
integrate AI, even start the next wave
of businesses. Okay? I just need you to
leave a comment below and let me know
what's the one thing you're going to
take action on today. And remember, if
you're having a hard time integrating AI
into your business, just DM me the word
AI business on Instagram and I'll send
you my full playbook for free. Now, if
you want to see with your own eyes
exactly how I'm going all in on AI this
year, click here and I'll see you on the other
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