This content is about the art and strategy of creating buzz and anticipation for product launches, emphasizing a "feminine sales" approach that focuses on connection, value, and building desire before the direct sales pitch.
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here at launch secrets. The limit does
not exist bonus call and you are about
to meet if you have not met it yet.
You're about to meet my business shark
business ninja. We went deep into the
heart into the soul into life artistry
on the limit does not exist. And then
today we're going to have some fun and
set you up for an incredible march. It
is money march. This is the famous
30-day sell your heart out feminine
sales challenge. We're gonna sell like
we breathe. And I thought, what would be
the perfect class to do before you set
up to sell every day? And who's already
committed to selling every day? Drop it
in the chat. Yes, to selling every day
in March. Before you do that, let's
learn how to create buzz and
anticipation so that people are dropping
in the chat. They're texting you.
They're banging at your door. They're
like, "Tell us the offer. Just tell us
the freaking offer." And if you haven't
noticed, I looked at the chat bot, which
chat box, which by the way, I'm obsessed
with. I have chat box FOMO. So, I read
the chat box after this. So, if
something is landing, if you're having
good time, if you want to share
something with me, I will see it because
I'm [laughter] like, I just wish that I
could be hanging out with you guys in
there as well. But as you saw in the
chat box on adm limit does not exist.
People were asking they were like when
are you going to share the offer with
us? Like please tell us what the offer
is. Shos did you see that? So today is
going to be how you can do that so that
before you put out an offer people are like
like
wanting to buy. They already have their
card out. They're already like I wonder
if I could swing this. They already want
to join. And so this has been happening
already with Money March for the past
like month. I've been seing it. I've
been in the pre-launch. I've been in the
pre pre-launch. And I'll talk about what
those things are today. So, people are
like, "Where is the link to join?" Would
you like before you start selling to
build anticipation and desire for what
you have before you even put it out
there? Is anybody like me and you didn't
learn launching and you winged it? Good
for you. Like, go us, right? Because
some people never do this. and you put
something out totally randomly and you
were like I have this thing and I'm so
excited and people maybe if they even
responded they were like we're so
excited for you and then you were
[gasps] and it just felt kind of like
this it was supposed to be this climatic
moment but what do we know about a
climax? We got Lou here we got some of
our pleasure feminine women in here.
What do we know about a climax? Does it
just come out of the blue? [laughter]
Just a climax come out of the blue. No,
the best climaxes come build. There's a
lot of buildup.
There's a lot of tension. When someone
said, "Why does this process the sales
process always make me feel anxious?"
And I said, "Oo, it can make you feel
anxious, but it's supposed to make you
feel like you're anticipating something.
It's supposed to kind of feel edgy for
you, and it's supposed to draw you
closer to a point of decision. And most
people never actually let themselves get
to that point of decision. And that is
the bravery of getting people to the yes
and the no. Right? That's the
invitation. That's your launch. But
there is so much that happens before
that so that the yes is absolutely easy
so that you feel confident. So that
people are like ask me. Have you guys
ever been in a relationship where you
are wanting someone to ask you to go to
the next step and you're like, "Okay,
hold back from asking where is this
going?" Like, [laughter] "Okay, I'm just
going to You want that person to
propose, right? You're like really
hoping that this person makes an offer
to you." So, this is why I love the
courting process. This is why I love the
sales process because yes, you know, you
can meet someone on the street and be
like, would would you marry me? Right?
You look good. You look like you might
be a great life partner, but it it kills
the magic. And I think that when we call
seduction, when we call the art of
flirtation, when we call courting and
dating manipulative, I just think we've
totally lost the plot. Like [laughter]
if if dating and courting and seduction
is manipulative, then we have made
everything that is feminine and womanly
wrong. Because men reign, most men
should say, in in the physical
push, you know, in the in the hunters.
They go and they DM all the people and
they close them and they're they're
ninja. They do sales their way and it's
cool. They're sharks, right? We know how
to move people with our energy, with our
influence, with the art of flirtation,
seduction, and story and and buildup,
right? So, we're going to go through
that process today. Are we excited?
Drop in the chat how you're feeling
about launching. I want to know. I have
some notes over here because I have like
nine pages of notes and we will be [gasps and laughter]
[gasps and laughter]
I really like I can't even believe it's
I I miss teaching so much. You have no
idea. This is just the beginning of
money March, which is going to be the
whole month of just not holding back at
all. So, I want to know
is are any of my vortex clients here today?
today?
Have you guys shifted your relationship
to launching? Have you like what's been
going on with you when you're launching
my vortex, my inner circle mastermind?
We have some of you here. We have our
vortex alumni here. Do we have anyone
who it is their first money march or
someone it is their fourth third money
march? Drop in the chat. Like we have
fun. It's a living brave party, don't
we? First, second, first, second, first.
Oh my gosh, this is so cool. Third.
Cool. Okay,
we are in for the ride of a lifetime. Do
we have anybody who has already joined
Money Marge platinum or someone who has
been in the money march upgrade before?
Do we? It is closing tomorrow. And I
also have a special announcement which
is we have a call after this, a coaching
call with me for top affiliates
that was capped at 50 people and we have
some spaces left. It was for people who
invited more than 10 to the limit does
not exist. Also, if you need any
support, email team at
shashandraven.com. We will get you all
the links. So, people who use their
affiliate link and invite more than 10
people. We have a coaching call with me
after this. But I decided to invite the
platinum the new platinum members to
that call since we have some space and
to surprise you guys because as part of
the launch sequence, the postlaunch is
always over [ __ ] deliver, right?
Overd deliver for your people. So, I
will see our top affiliates and the
money march platinum after this call at
1 p.m. And if you don't have the link,
just email us. So, I will talk more
about that offer that expires tomorrow
at the end of this session, but it is an
upgrade of a four weeks of coaching with
me and a bunch of other stuff during
Money March. Money March is the 30-day
sales challenge where I do like a voice
note every day and there are weekly live
calls and prizes for selling. Okay, so
so
yes, you are here. every single person
right now because you shared about the
woman does not exist. And I just want
you to know like I have been going crazy
in my inbox like clicking on every
single one. Like if you get something
with like probably spelling errors [laughter]
[laughter]
spelling errors AND IT'S JUST LIKE I
LOVE YOU. NO, NOT IT'S ME. Like if
there's no [laughter]
if there's nothing that's like from
Jella, it's me. It's always me. If
there's nobody, like if it doesn't say
anyone else's name, I have like it's
just been so much fun. I've been wanting
to be in my DMs. I've been wanting to
connect with you guys. It was like a mad
dash to watch all of the shares. So, I
just want to say like thank you so much.
This the response has been so
overwhelming and it is like such a cool
application of these principles that
we're taking to the next level this
money march. Like when you pour into
people, you invest in the universal bank
and it comes back tfold. and just thank
you for being the ones who are just the
[ __ ] OGs. You guys are like ride or
dies. And it takes a really brave, really,
really,
honestly someone so powerful and sturdy
in themselves to link arms with other
powerful women. So, can we just go let's
give ourselves a pat on the back? Yes.
Like, I'm just celebrating you and the
journey that it took for you to be the
kind of person who gets to link arms
with other powerful women and like
celebrate that publicly. That's a really
big deal. It took me a long time to be
able to do that. And I always knew if
I'm feeling generous, if I'm feeling
like I want to share about my mentors
and other people and the communities I'm
in from the rooftops, that means I'm
like in this generous open spirit. And
for me, that's always an indication that
I'm not in this like protective mode.
I'm not in the scarcity mode that I'm
connected to a state of abundance and
that more is coming to me. I was like,
"Okay, I'm in a good season right now."
Like, yeah. So, that's always a great
sign. So, I'm celebrating you for that.
Thank you. just thank you so much. Um,
so this is called launch secrets. How to
create demand and buzz for any new offer
and the behind the scenes of my master
plan. [laughter] Okay, these are the
master plans. I think sometimes people
watch me and they're like, I think they
think they know what I'm doing. And I
will tell you sometimes a lot of the
things I'm doing are intuitive and then
I reverse engineer it for you guys and
I'm like, oh my god, I wasn't even doing
that like strategically. It was just
intuitive. And really, that's what I
love about business is helping you guys
get back to the heartbeat of what a
business is, which is the art of
relationships, which is just like be a
good human, pour into people, work on
your selfmastery and mastery of your
skills and your tools, build value, and
get nerdy about like how you can make
the marketing, the sales, and art. But
typically, like so many of the things
that we'll talk about today are just
really relationship principles that they
become like second nature. So you don't
have to be so in your head when you're
launching and making content. So today
we'll go probably for two hours straight
into our coaching call for the platinum
members and for our top affiliates.
Um let's see. Yes, yes, yes. Um okay.
okay.
So I want to hear in the chat how are
you feeling about launching? Like so I
want to share this is the process of
taking someone from an idea something
from an idea to something that can be
sold. This is like everything that
happens before you invite someone into
an offer. Okay. This is how you like
flirt with possibility to seeing an idea
through. Okay. Has anybody here ever
launched something pretended it never
happened or launched something and moved
on after 3 days or launched something
and launched five other things at the
same time? or launched something and
your resistance came up and told you you
were bored or told you you already moved
on or told you there was another idea
that was better. Have you ever launched
something and [laughter and gasps]
the momentum was there and then it died
and you were like and it just kind of
like fizzled out. Who here has ever
launched something and it was beyond
your vision board. Like I am telling you
it was like this is working and it is
like and things started compounding like
people were joining and then more people
were joining and then it just felt like
it felt like magic. You were like oh my
gosh like it kept compounding.
Okay. My first 10K so close also that
the best feeling ever. Yes. Okay. Would
you like to learn how to do that every time?
time?
Yeah. Yeah. No. Let me know. Let me know
in the chat. Would you like to learn how
to never fear your launches, the ones
that feel like magic, being a fluke,
that you know how to create buzz and
demand for any offer? [snorts]
Because this is the journey that I have
gone through and I'm going to share with
you everything I know. So, a few people
when I would do launches and launch
events, people would trickle into my
offers. Like people would kind of I knew
how to build a movement and I knew how
to build a brand and I knew how to build
energetic resonance and alignment. And
that's a lot of what we're doing in
category 1 inside the platinum program
is building the foundations of the
movement, the community. But in terms of
the launch plan, I didn't really nail
this part. I was just building goodwill
with people. I didn't know how to take
people to create buzz for an offer and
create an immediate yes. This started
happening for my core offer in November
2023, which was when I had my first
multiple sevenf figureure month, which
was insane, a multiple seven figure
sales month. I never even had a 500k [clears throat]
[clears throat]
month because I nailed this launch
process. And then ever since we've had
huge launches in June 2024, I was
literally in the hospital. June, July,
some of you might have come in there. I
was in the hospital hooked up to Ivy's.
We had a $600,000 launch from my
hospital bed. No, September 2024, Living
Brave Live, we did 2.2 million in two
weeks. October after that, we did
another million-doll launch. In January
2025, we did another million-dollar
launch. In March 2025, we did a $4
million launch. In a in May, we did
another million- dollar launch. In
August, we did another million- dollar
launch. In September, we did a $4
million launch. And then I took five
months off for the book. Okay? So, like
something clicked [laughter] and we have
figured something out. But I want to
take you back, I guess maybe you'll see
yourself in some of these stories. I
want to take you back to 2020 2020 when
I launched the Living Brave 8week
program. Now, does anybody I'm going to
go into teacher mode. Does anybody see
just off the bat what is wrong with the
Living Brave 8week program? Okay. Is
there a compelling hook there? Am I
selling a transformation? Am I selling a
result? No. Okay. The Living Grave 8week
program and I got guidance to have a
launch party. The only thing is I didn't
have certainty that this whole thing
would work. And I was like 95%
committed. 98% committed. And didn't we
talk about when the limit does not exist
that 98% commitment is like a lot harder
than 100% commitment because all of your
energy goes into am I doing this? Am I
not? Oh my god, what are they going to
think? And you have an exit plan. And so
I had that kind of exit plan. I was
like, "Well, I might sign up for this
program, but like maybe if this launch
works out because then I'll have the
money to do it and you know, and so
that's where my energy was going, not in
like having an extraordinary launch,
right? So, I didn't have certainty that
anyone would join this freaking offer or
this business." And so, I was hedging,
but I still kind of did it, which is the
worst thing. You know how I talked about
the champions way like either go all in
or don't do it at all is out of
self-respect to yourself. So, this I was
hedging. I didn't really talk about this
party to anybody. It was like, is the
party happening? I was like, it's kind
of So, I like told a couple people about
it, which made the party just really
[ __ ] awkward. Has anybody had a
really freaking awkward launch and a
really awkward launch party? Because you
halfway [laughter] did it, right? And I
really honestly I wished I hadn't done
the party when I was at the party and I
had made two posts. I had two posts and
I had this launch party. You know what
the post said? Po said, "I am so excited
about my new business. [laughter]
There are two spots left."
Okay, so this is when people don't get
this kind of coaching and they see what
works. A big announcement, which is
actually even at the highest level not
what does it. Connection is what does it
intimacy is what does it. people knowing
that you understand their fears, their
challenges, their dreams, their goals
and desires. It's not the big branding.
It's not the big thing that you do. It's
not the big story sequence slide. Okay.
But I thought that would be the thing.
This really cool picture. I launched my
business and two spots left because
people think sometimes that urgency is
what a launch is and that sells. But
here's what I'm going to just b like I'm
going to bust this myth for you. When
people say urgency and bonuses and all
that don't sell things and they're like
highle buyers don't, you know, buy
urgency and scarcity. These people um
what they're saying to you because I
don't hate money and I don't hate
bonuses. I am a highle client. Um I like
those things. I don't know who they are
working with, right? But what they are
saying to you when they say that is that
you don't sell people with a bonus. You
don't meet a guy and he's like, "Look at
this really fat diamond." Right? It
makes it better. [laughter]
[gasps] Like, you're sold on him, right?
You're already sold on the offer. So,
what urgency and scarcity and all that
do when it's authentic, when it's not
authentic, it just repels people because
it's static in the signal, right? It's
not real. And people feel that. But when
it's real, what it does is it gets
people off their freaking butt, which is
what you want to do, which is not
manipulative, which is at the end of the
day a [ __ ] courtesy to all. Which is
why I'm closing I will close the doors
for money march. I will close the doors
for platinum tomorrow because I want you
to have that experience of needing to
say yes or no. And then what's great
about giving people that experience of
needing to say yes or no is that the
next time you give them an option, they
will move faster. Okay, [laughter] so we
are going to get to all of that today.
Anyway, it was obviously crickets. Um,
in fact, I didn't really have the sales
part figured out, which is what we're
going to figure out inside of Money
March together. I was like, I don't know
how to have a sales convers. I don't
even know if you're going to apply. I
don't know if I'm going to have a call
with you. So, not only was the launch
not like there was no launch, there was
just one post and one weird party, but
the sales part wasn't figured out. So,
some of you are like, "Oh, I remember
that in the beginning of my journey."
But some of you are here. You've made
six figures, seven figures in your
business. Drop in the chat. Have you
made six figures in your business?
Multiple six figures in your business.
Seven figures in your business. Anybody
had a six-figure launch? Anybody had a
seven figure launch? Yes. Oh my gosh,
you have amazing leaders in here. So,
you probably relate to that story early
in the journey. However, you might
relate to this, which is I was at a
place in my journey where I had made
millions of dollars, millions of dollars
in my business.
And I was doing a joint launch with
someone who used to be a mentor of mine.
We were like, "This would be so fun."
Like a joint venture, right? A JV
launch. And she had made millions in her
business. And we were like, "This is
going to be amazing."
Okay. [laughter] We called it, we were
like, "Well, we're successful. We have
an engaged community, right? So, we
called it the mentor." And we started
promoting it. And we were so excited
about it. And I'm telling you, I was up.
I was working. I I remember feeling like
I'm I'm [clears throat] pushing more
than I usually do with this, right? And
I'm I'm writing the emails, we're doing
the post, but no one was buying.
And it seemed like only we were excited.
Have you ever had this experience?
[gasps] And it's like, I'm really
excited. I'm actually going hard. I'm
not hedging. And we were trying so hard.
It's not that we didn't show up. Even
though we both had established brands,
it was the only time I have not followed
through on an offer that I said I was
going to do in my entire business
because like one person joined and it is
the only time we said maybe we just take
the sign that we're not meant to do
this. Like I always say, it's not a
failure until you stop. Basically, you
don't end the launch until you end the
launch. But this was the one time in six
years, over six years. So I did not know
why that did not work. I thought
alignment the universe right now I know
exactly what happened strategically
in 2022
because we didn't follow
the launch secrets
the living brave launch secrets master
plan. Okay. So [laughter and gasps] let
me give you let's think about this for a
second. The best companies in the world
don't hope that it goes well. Have you
ever done this? You're like I'm just
going to hope. You're like, "I'm
launching a new offer. I hope it goes
well." Just let's just delete this. We
love hope. We want to get our hopes up,
but this is not what we're riding into
money march with. Okay? We don't hope
around here. We have sharp level
strategic action plans. So, do we want
to hope it goes well or do we want to
engineer it so that people are already
engaged and paying attention by the time
you make the offer? [snorts] Hollywood
knows how to do this. Does Hollywood
just put out a movie and you're like,
"Oh [ __ ] this movie just popped up.
I've never heard about it before. Do you
No, they release a trailer six months out.
out.
Six months before and then their actors
go on a press tour before the movie's
out and get everybody excited about it
and they leak certain things and there
are all these trailers and videos and
then what do they do? There's a huge
opening night. There's an event that
people go to and there's so much press
and so much media around it, right? So,
if you hadn't heard about it in the
pre-launch, now that the movie has
launched, you're like, "Oh, everybody's
at this event." And then it creates
social proof, right? And it creates
momentum because all these people are at
this event. They don't just hope that it
goes well and then hope that the viral
effect takes on. They make sure that
that happens because there's one night
where the doors open. And so the
difference just between an offer and a
launch is that a launch just like
[snorts] an offer has a deadline at the
end, the launch has an opening, a grand
opening that creates like a oh my gosh,
it's Christmas. Like do does Apple say
hey you guys like Steve Jobs in his day
was the master performer at his
launches? Was he like yeah we're working
on something you know we'll get it to
you sometime next week. Sometime next
week I'll let you know. No, he said on
September 23rd, we will revolutionize
the iPhone. Like, this is big language.
On September 23rd, mark your calendar.
And people are like, "Oh my god, it's
September 22nd." Right? That the date is
burned in their brain. And he talked a
big game, right? And then they delivered
on that. So,
did you notice that I did this
[gasps and laughter] February 21st,
February 21st, February 21st? Like, this
is the date. This is the date that we're
going live, right? Of course, we want
that date burned in people's brains. And
I actually remember I went I went and I
saw Jamie, who might be here today, uh
the gut goddess, and we did this crazy
energy clearing. It was awesome. But I
was like I told her this story, and I
was like, "Yeah, actually, okay, long
story short, my dentist told me that I
should take anxiety medication for for
for [laughter]
patients that are feeling anxiety during
their dentist work." And I had this
thought in my head and I thought I am
not someone who is an anxious person. So
what did I do? You will never act in
align out of alignment with the identity
you have for yourself. So I decided I
was going to become the chill rocket
ship. And I literally told her like I
just chilled out instantly. And she was
like what just happened? And I was like
I popped one of those pills in my brain.
[laughter] She was like what? She's like
can you teach me how to do that? And I
was telling Jamie this story and she's
like, "You should have told her to come
to your class on February 21st at 10:00
a.m. Saturday." And I [laughter] was
like, it just gave me such a yes, I have
burned this date in people's brains. I'm
like, that's exactly what I was thinking
of telling her, Jamie. [laughter]
It's like, well, I know exactly where to
direct people. So, the date is burned in
their brain. So, side story. Okay. Are
we ready for the living brave launch
formula? Are we ready for the living
brave launch formula? >> [laughter]
>> [laughter]
>> the launch secrets. We won't we won't
call it a formula. Okay. The art form.
So, I'm going to give you this in an
unexpected way and then I'm going to
apply it to your business. So, [snorts]
I'm going to take you behind the scenes
of how I fell in love with Christian,
but you have to promise me that some of
these things are confidential. Okay?
[laughter] That you that you will not
tell him. [laughter]
Okay? Let's talk about the pre
pre-launch. Okay? I want you to write
this down. pre pre-launch.
Then there's a pre-launch,
a launch, and a post-launch. That's four
things. I'm going to [snorts] take you
behind the scenes of Christian ice
pre-launch. Okay. I'm on the phone one
day swiping on Hinge, and I see this man
who catches my eye. Maybe you had this
kind of feeling. You saw this woman on
social [laughter] media [gasps] and she
was crying. She was in a tutu. She was
saying some crazy [ __ ] I don't know.
But you were like, "Whoa, hold up." You
know, swiping on Hinge. Oh,
there's this kind of cute guy and he
said something quite interesting to me
that caught my eye that was different
than everybody else. And so there was
something different about him and he
said something that spoke to me directly
and it was this low commitment decision
like I wasn't going to go meet him in
person, right? But it was like, "Oh,
let's let's have a conversation, right?"
And it was easy to interact and easy to
chat on the app. And he made me laugh.
He made me laugh. We connected and I
decided that I liked him. We asked each
other questions. Okay. Like do you want
like say
okay were the questions. Do you want
kids in your life? If you were to find
the person, would you want kids? If you
were to find the person, what would that
relationship be like for you? Right?
What would a great relationship be like
in your eyes? But notice neither of us
said, "Do you want to have kids with me?
[laughter] I'm looking for my soulmate.
You would you like to sign a soul
contract with me right now?" Right? If
we said, "If you were going to be in a
relationship, what would be important to
you?" And what is the pre pre-launch
for? This is for gathering data. And the
most important part of your pre
pre-launch for your and honestly for the
entire launch for this matter is to be
in conversation with people because no
one wants to be talked at. No one wants
to hear buy my stuff, buy my stuff, buy
my stuff, right? People get countless
marketing messages every day. Just like
do you want to be cat called? Right? I
mean I think the last time I was cat
called I was like pregnant. I was
actually walking out of um was it a
Living Brave Live event?
What event was it? Anyway, I got cat
called on the streets. It hasn't
happened in a while. And I turned around
and they saw my pregnant belly and they
were like, "Oh [ __ ] she's pregnant."
But anyway, that time I thought it was
pretty funny. But typically, you don't
want you don't want to be cat called,
right? Especially if you're someone
who's always getting cat called, right?
You want someone who actually sees you
having a conversation with you. Now, the
second you look salesy without me
knowing you and liking you and trusting
you first, I have already tuned you out.
All right, this is why my 8week program
didn't work. Not only did I not have a
hook, there's so much I want to share
with you today, right? Not only did I
not have a good hook, big idea, and
offer and story, which is what we're
hashing out when I'm talking about the
category of one program and platinum and
the micro movement method. That's all
about having a hook, a big idea, an
offer, a level 10 offer, and your story,
right? That builds your brand, that
builds like the bones of all of this.
But on top of that, I also did not build
anticipation. I did not test
interest and it was completely random.
So, I tried to sell scarcity, not the
transformation. And again, as I said
before, urgency and scarcity close
people after they already bought in, and
it comes at the end. So, Christian and
I, we were in conversation. and we
realized we liked each other. Okay, you
know, he's gathering important data
that's going to be very important for
the pre-launch, right? And he's
gathering all this data and then he
enters the pre-launch phase, right?
Gathered all this data that he's going
to now co-create these dates based on
what I told him. Now, [laughter] we have
selected this is a person that I might
want to date. So, we start dating and
this is where he showed me how much of a
high value man he was. Okay? He showed
me I know what I'm doing. He showed me I
know what you need and he showed me and
I can give it to you. He actually gave
me evidence that he knew what he was
doing. He knew what I needed and he
could give it to me. He could deliver.
And I started thinking before he even
asked, I would like to go deeper with
this person, right? Like I wonder what
the next steps are. I wonder when
they're going to share the [ __ ]
offer, right? When are they going to
share the damn offer already? So, I was
discovering who he was in pieces, not
all at once, right? Which made it even
more exciting. Was isn't it like you
don't give it all away at once, but it's
like this, oh my gosh, I'm getting to
know more and more and more about this
person, this courting process. And this
is the part you can't tell. [laughter]
Even if I wanted to go all the way, even
if I asked for the offer,
let me tell you the secret. He said when
he asked me to sleep over for the first
time, he said, "Don't worry. I have this
strict rule about the first date."
[laughter] So, about the first
sleepover. Okay. And I'm like, "Oh my
god." So, even if I wanted to go for it,
the doors were closed. Sorry, you can't
join. There's a wait list. Keep binging
the content. Can I buy? No, not yet. I'm
sorry. Oh, yeah. Stick around. Right.
Oh. Oh my gosh. Buzz, anticipation,
desire. [laughter]
So, now I'm excited. Like, now we're all
excited for the doors to open because
even if you want to join during the
pre-launch, you can't. Oh my gosh, when
is this offer going to open? [laughter]
Now, would it have worked without this
cording process? We will never know.
However, the reason that courting,
flirting, dating is a thing is because
it works. Okay, this is how demand and
buzz is built. This is how anticipation
is built. And sometimes a courting
process is really short, right?
Sometimes you'd be like, "I just binged
10 episodes of your podcast and someone
just texted me this morning. Oh my god,
I read the book. I want to encore how do
we work together?" Right? Of course, but
also that's because you condensed
intimacy through having long form
content and having a movement and having
a brand that did all these things for
you. The book social proof, um,
expertise, um, connection, like all of
the things also that you're doing during
the launch. Okay. Sip of this water. How
are we doing? How are we doing? Are you
enjoying this? Okay.
And now
then you have your launch. [snorts] This
is the invitation to commitment.
You would be wise not to stay in limbo
here. [snorts] People shy away here. Oh
my god.
You guys, if you've done this to the
detriment of your dreams and the people
that you're meant to serve, you want to
get to the yes and the no. And [snorts]
you want to make an incredible offer
with a shiny diamond ring. Okay? There
is going to be an event. There is going
to be a clear kickoff. There's going to
be the wedding, right? There is going to
be something you're excited about and
you want to share about this decision
you have made with all of your people
because when you say yes, it is an
identity shift. Do you give people this
opportunity to say yes? And when they
say yes, it is like just like they just
got engaged. They want to tell everybody
because they're walking into a new era
of their lives. They're saying yes to a
transformation. They're saying yes to an
identity shift. They're saying yes to a
new era. Right? So, we got the launch
and then we've got the post launch.
Now, the second you get into a committed
relationship with someone and you start
farting around and you start and you
start snapping at them, what happens? Is
this a guaranteed thing? Abso [ __ ]
later on. The post-launch is the most
important thing, right? Of course they
can still [laughter] leave. [gasps]
What is No. Okay. The post launch is
when you actually receive all of the
fruits of the launch. This is when it is
the juiciest part of the relationship,
the post-launch. And yet, this is where people
people
they stop the launch. They stop, they
forget there's a fourth part, right?
Someone who has said yes to you already
is so worth over just pouring into
because they are going to be a lifelong
client. They are going to be a member of
your your movement. They are your 1%
person and you tend to that
relationship. This in the posant is
where you overd deliver.
You overd deliver like crazy. Okay.
And you give people something to look
forward to
the wedding, right? You're like, we are
going to invite all of our favorite
people and we are going to do this
thing. We're going to have this moment,
this commitment, right? This kickoff,
this launch. and then overd deliver and
continue to tend to that relationship
because someone who is already a
customer is
10 times more value in your in your
ecosystem. It is we talk about high cash
flow, low maintenance. This is the way
to have a low maintenance business and
this is why I have over 100 alumni
clients and more to come. Okay. Now,
are we ready to apply this to our
businesses? If you're ready, drop a
ready emoji [laughter]
in the chat box. Yes.
Born ready. Awesome.
So, a launch in your business is a
period of prolonged divisibility
and promotion of an offer.
What is demand?
Demand, I am an economics nerd, okay? We
have demand for things that are rare and valuable,
valuable,
right? And so, we get paid well for
things that are rare and valuable.
something if you can get something kind
of anywhere it becomes a commodity and
commodities price compete right because
there's not a whole difference the only
thing they can kind of do is like build
a strong brand around it [snorts] right
but when you have a service when you
have a product when you have something
that is rare that is not like anything
else and that is valuable to people they
want it they'll invest in it they care
about this thing people pay for what's
rare and valuable Okay. Now, if you are
available all the time, if you can buy
this all the time, if you are available
all the time, if you bend over
backwards, right? If you [laughter]
if you don't have if you don't even if
you don't value your work, what's that
going to do to the perceived value?
What's that going to do to your demand?
Right? A lot of the strategy that people
talk about when it comes to dating is
actually mimicking what a highv value
person would do, right? It's like if I
will drop my entire life to go hang out
with you tonight every single night when
I don't even freaking know you, right?
Like what does that say about how I'm
willing to just drop my life? So the
same thing when it comes to sales, a lot
of the times you might think, oh, this
is a strategy, right? But if someone has
a lot of options, if someone is really
has a standard for working with people
who are all in on themselves, is this
person like if I don't respond to
someone with 20 messages to me arguing
against their dreams and I'm not
convincing them to join my program and I
actually just maybe respond with
something short or wait until tomorrow.
It's not a strategy, right? It's what
you you do when you're in demand, when
you're high value. And that's why a lot
of people sometimes do kind of shady
things where they're like there are
literally people I know that they block
off their calendar and they make it look
like they don't have any availability
for like 3 months later because of
perceived demand because they want to
look like a high value, right?
[laughter] So there is like how you
mimic high value. But what's crazy is
sometimes when you actually set
standards and boundaries for yourself
and you don't bend over backwards and
you don't always be available, you
actually become that person. And
Christian is, you know, we always say
like be, do, have. Christian likes to
say do, be, have. It's easier to act
your way into a new way of being than be
your way into a new way of acting. So
it's like if we want to have the thing,
we have to be. We have to embody it and
we have to act like it first. So
sometimes when you mirror some of these
behaviors, you actually become right
that high value person. So that that
little tangent here, but you we need to
have a clear and compelling offer where
the math maths and this when it comes to
like I said before when it comes to the
actual offer, your big idea, um the
story of your offer, the hook, this is
something that I am going to dive deep
on you guys with inside of platinum. So,
if this is like you love my way of
teaching business, this is the month you
want to blow it up and you feel like you
would really benefit from having those
foundations in place as we pour fuel on
the fire of your sales, platinum is
going to be a great place for you. But
for today, I will share that first the
math the math needs to math. Like I went
from 100k months to multi-million dollar
months because I stopped focusing
primarily on a $99 offer and I started
focusing on my core transformational
offer. [snorts] And that changed
everything, right? Right? And it doesn't
mean that you can't have low ticket and
all this. I would love to answer your
questions in some kind of coaching space
when it comes to that because I have so
much to say on it. But we want a clear
offer with a clear A to B
transformation. And does that mean it's
not multi-dimensional? Absolutely not.
Right? But you have to challenge
yourself to say what does this actually
mean? What does this actually look like
for people? Right? How does this get
people from where they are to where they
want to go in a new way? [snorts] And
what makes it rare and valuable, which
makes it in demand, is that it's better
than the alternatives. So you have to
show people that you understand what
their alternatives are and they don't
like their alternatives or else they
would have taken them already. So you
need to show them the gaps and the
issues with the alternatives,
right? And this is what I call your big
idea. Okay? This is the single most
important thing in your business. And
again, there's going to be an entire
workshop um around this in platinum
during money march on crafting your big
idea. This is going to be the premise of
your sales message, of your marketing
message, and it is the overall promise
and opportunity of your launch. So the
overall promise and opportunity of your
launch is the same overall promise and
opportunity of your offer.
Then you need a story. And your story is
your brand, right? A story, your a brand
is a story. people think of when they
hear your name, right? And so, we've got
to have this story.
Why this offer? Why do you care about
this? Why is this important to your
client? Right? How do you know this?
Like, how does it work? Your story. And
it could be your personal story. It
could be something that you've done for
someone else. Your story is their story
with a happy ending. Okay? So, we need
to have a a story of how you even came
across this. If I'm just like, "Here's
how to have, you know, um, if I I share
with you today, here's how to have this
amazing launch." Like, what's going to
be more compelling if I share with you I
used to launch like this and and you're
saying, "I'm launching like that right
now." And I said, and I was told all of
these different ways to launch, right?
But I have a new opportunity. I have a
new framework I've developed. And I
started to give you some insight into
it. And you go, "Whoa, that actually
sounds really different. I feel like now
I have belief that it could work for me,
right? And now I'm inviting you into
this offer. So, you need to have a clear
and compelling story around this
and you need to know how to get
attention. This is about the art of
having a strong hook. Um, we have a
literal hook generator inside of the
vortex. And I'm not going to spill like
what we have created and what we are
creating, but we have a literal hook
generator inside of the vortex. If
you're in the vortex, use that. Um, but
what I'm also going to do is I have this
workshop. It's like a three-hour
workshop I did for Money March VIP last
year, and people said it was worth the
entire $2,000 in investment. It's called
the throughine, and it helps you craft
your brand message, your marketing
message, and your sales message. And I'm
going to include that in the platinum
program because I want you guys to get
really clear before we even do that
workshop on big idea on your brand
message, your marketing message, and
your sales message and how these are all
distinct and different. And with your
marketing message, this is where your
hooks come in. But you generate your
hooks from understanding your big idea
brand message, right? And then you see
how you can then translate that into a
sales message. Because when you lead on
the front end with your sales message,
you want to lead with the hook and then
you want to have a strong compelling
sales message. So you guys will get
access to the through line inside of the
platinum program. [laughter]
[laughter]
I'm just going to keep making this offer
better. I'm like just the people who
move first are the people who get
rewarded the most. So okay, now we've
got the pre. Let's see. Now, I'm going
to really break down these four parts to
your business. Are you ready? Get your
notes out. Get your notes out. Start
taking notes ferociously. Okay. A launch
is broken into four parts. We're going
to start with the pre- pre-launch. And
I'm going to give you specific examples
on how to do this in your business. So,
the pre- pre-launch, remember when I
said Christian and I were like flirting,
we were on hinge talking back and forth,
low commitment conversation. If you were
to be in a relationship, what would it
look like? So, the pre- pre-launch is
when you're in a conversation with your
people and you are informing them that
something is coming without selling them overtly.
overtly.
And honestly, this isn't some weird
ninja strategy. Like, I did this without
being like I'm in the pre pre-launch.
It's just something intuitively like I
posted after Living Brave Live and I
said, "Hey guys, I just started writing
my book. Like I'm taking all of like my
tools and my frameworks over the past
five years. I'm putting them into a
format anyone can use. What has been
your favorite thing you've learned from
me? What are some questions you have for
me? What would you love to see in this
book? So does that inform people I'm
writing a book. Here's what it's about.
Here's who it's for. And it also asks my
audience, my diehard loyal people to
co-create with me. So [snorts] this is
when you're gathering feedback. This is
when you're testing different hooks.
This is when you're seeing what problems
people have, what experiences they are
craving. So, if you see, I'm always
constantly, and I don't only do this in
the pre- pre-launch, but I'm constantly
pulling my audience. I'm constantly
testing different things. And I'll give
you some examples of what I've done so
you can do it, but I'll give you an
overview of what this is. And this is
where your diehard people co-create your
launch and your offer with you. Where
people, and here's the thing, people
support the thing that they help create.
Did you guys feel more invested in the
book because you helped create it?
[laughter] Right? Like, and even this is
even something I always do, like even
before the limit does not exist class, I
pull what do you guys want me to focus
on the most during the class because
first of all, I actually want to build
it based on what you're saying, right? I
want this to be a collaborative process
with you. And I'm also testing
which angles are working and I'm testing
which way I say it is working for you.
Right? So you do that like with ads.
Sometimes Christians will do eight
different hooks at a time and one of
them pops off. Right? For me I do that
organically. I see wow people really
love this reel. Wow people really voted
on this poll. And if you're like well
people don't vote on my polls and stuff
yet they will. And if you don't have
dieh hard fans yet, that's what we're
going to be doing inside of Platinum,
right? Like if you This is where your
dieh hard fans get involved. But that's
where we're going to actually build the
community and the dieh hard fans so
people are actually engaging and giving
you this feedback. Um, so this is where
you judge how receptive a market is
going to be to your offer and you also
see the objections that they have
without saying what are your objections,
right? So, this is why this joint
venture offer I did didn't work because
we guessed that people would want it.
Like, we just thought the universe
doesn't want us to do this. No, we did
[laughter] not get We probably We could
have pulled people. We could have seen
what they wanted. We could have seen
what they were really interested in. We
could have seen what they were most
inspired about. We could have seen what
they valued the most. We could have seen
what their questions were, what their
challenges were. We didn't do any of
that. We guessed that people would want it.
it.
They didn't, right? And so we also did
not have a compelling big idea.
Again, we're going to talk much more
about the big idea inside of Platinum,
but the big idea is like, where am I
going and how is this new? How is this
different? There was no new opportunity.
It really didn't besides the fact that
there's always a new opportunity with
you being you and that no one else is
you. And the more you dial up your
weird, the more that is just built in,
right? But it wasn't like explicit new
opportunity. Um, there wasn't a strong
hook. I [clears throat] mean the the the
name of the book, the limit does not
exist as a hook, right? But also the
science and strategy of hacking the
improbable. There are only four limits
in between you and this life. Like this
built a $25 million business. All of
that is pretty like wait what? Right?
[snorts] But the mentor that's not
really [laughter]
that's not going to make anyone go,
"Wait, what?" And
the story, our story, oh my god, we work
together. It's so great. What does it
have to do with the client? What does it
have to do about where the client is at
that we see and understand them? What
does it have to do with where the
client's going to be?
None of it. We literally were lacking
all of it. And we were both
multi-million dollar business owners.
So, okay. [gasps] [laughter]
[laughter]
So, the offer also wasn't juicy enough.
Again, I want to help craft your offers
with you. Join the coaching experience.
But what we did, we made an offer and we
thought that was going to sell the offer
is having maybe an early bird. Again,
you want every single piece of your
offer to feel like it actually ties
directly to an experience people are
wanting to have. It solves an exact
problem that they want to have. Your
offer is a logical of offer and every
single piece of the offer is more
valuable than the price point. If you
see what I did with my crazy offers,
this is a standard, right? So, we didn't
have a juicy offer. Now, what you also
do in the pre pre-launch is you document
the journey of what you're creating and
you take them behind the scenes with you.
you.
[snorts] Did I do this with my book?
Well, I don't know how not to do this,
you guys. Like, because I'm like, well,
this is what I'm doing right now, so I'm
going to tell them about it. But, you're
working on something. You're creating
something. You're documenting the
journey. People want to know how you
earned it or learned it. If you want
someone to value something that you are
selling them, don't just give them and
teach them. When I say, "Well, I
actually learned this through $2 million
invested in myself, through testing this
with tens of thousands of clients,
through falling on my face, literally
like countless times, through 50
different launches, and I'm going to
tell you the most important things. Are
you going to listen a little bit
closer?" Right? Even if I tell you
probably a more compelling story with
like maybe go deeper into like verse the
whole overview of course right so that's
kind of what you're doing when you're
documenting your journey of making
something of learning something you're
showing people how you earned it how you
learned it now here's what I might say
if I was in the pre pre-launch of Money
March right I'm compiling everything
that I've learned from billionaires
sales mentors my experience closing
almost $30 million in sales into a
program for people who want to pour
momentum on their sales but don't want
to do it in this like pushy masculine
way. And I'm curious what questions you
would have for me when it comes to sales.
sales.
Would you be like, "Oh my god, that's so
cool." Even if I said like, "And I'm
going to make it cost less than like a
good lunch and coffee and I'm going to
coach you every day. You know, I have
this crazy idea, but I just want to make
sure I include everything for you guys,
right?" So it's like wow that I would
love to tell you like what your
questions are when it comes to sales.
Even an ask me anything thing. You can
email this. You can put this on whatever
channels you connect with people. Now
again pull your audience. I always do.
What do you most want to learn from me?
And this is where I'm testing every
single hook. I'm understanding where my
people are and where [clears throat]
what they want.
So when I was testing first for my
micromovement method, I was like, do you
want to build an empire? Do you want to
build a movement? Do you want to People
want to build a boutiqueified business?
And I was like, what? Like I made up
this word boutified. People were like,
yes, that's exactly what I want. I would
have never known that until I was
pulling people. Um, so you can say, what
are you most interested in learning? And
here's where you can list also your
expertise. This is building authority
expertise. And people are going, oh,
damn. Right? You can list your
accomplishments. Like, what do you guys
most want to learn about? How I sold out
a 10,000 person event? How I wrote a
best-selling book in 5 months? How I
healed my gut and love my body for the
first time in decades? How I closed this
much in sales on my own. Then this
positions you and it actually lets you understand
understand
both what people actually want to hear
from you and in what way you word it
that they're attracted to. [snorts]
Because sometimes I'll do the same exact
thing worded in different ways. So I'm
testing the actual verbiage. And
sometimes it's like, "Oh, what angles?"
And then people, "Oh, that doesn't seem
like I'm bragging, but I am." Right?
Maybe it does, but it doesn't really
matter because we can, [laughter] right?
But it's also like, "Yeah, what do you
guys want to learn from me?" Right? So
you can do that. You can say, "What
would you most want me to cover?" And
you can look at different things that
you might teach, different angles you
might have for your launch, for your
offer, right? the exact process for
turning your deepest shame into your
greatest power. How to stop dimming
around people. I would start with the
thing that leads with, "Oh, I've
actually done this, right?" And then
what do you most want mo most want me to
cover? Um how to stop dimming around
people, right? Like and how to um
convince like how to basically get
someone to do something without
convincing them. How to get high on air
every day and like program yourself for
happiness, the physics of making
miracles the norm. Like I would do these
like four or five things, right? And I
would have people vote. Sometimes I even
have people vote for the names of
programs. Do you want this to be called
fun money or quantum nonsense or and
then I will see like, oh wow, my people
love this. Right. Okay. I did this for
my book title. Even when I was feeling
wishy-washy, like I started to doubt
myself writing this book because there
were so many micro decisions. I'm still
like recovering. [laughter] I am like I
I started being like
help me on every word. know [laughter]
this like all of this you guys did with
me. I was like starting to feel like
wobbles about unreasonable joy. I was
like should it be nonsensical joy? It
was like nope. 70% of them said that I'm
sticking with it. Don't even think about
it. Show but I always just go to my
audience and to my people. So [snorts]
okay, what do you feel is most in your
way? You self-sabotage, self-doubt, stop
and go circumstances, money, time and
energy. other people not them not
believing in your dreams or rules,
formulas, credentials, professionalism.
Now, for me, like this is just getting
data right on my audience and I'm also
giving my my framework to them. So,
whatever you have, it could be something
like, hey, I have this really cool
technique that I just came up with and
it just helped my client do this. It
just helped me do this. or oh my gosh,
you know, I am going to I realize I
built this thing and I I want to show
other people how to do it. I put a
course together with my method. I put a
product together. I just want to make
sure it's the best product for you,
right? I want to make sure I cover
everything. What's your number one
challenge when it comes to this? And you
can poll them. You can ask questions.
You can do all that. You can do actually
talk to people about it.
Yeah. So,
that's a pre pre-launch. Are we clear?
Do we feel clear? Yes. So, I see your
faces. [laughter] I see your faces. Go
like this if you feel clear.
[laughter] Okay. Are we ready for the
pre-launch phase, the cording dating
phase? My favorite. This is where
excitement is. In fact, for you as a
business owner, most people choose to
feel anxiety during this period, but
this is actually where excitement lives.
Because once you achieve the thing, you
don't feel excited anymore. who here has
had a big launch, hit a big milestone
and instead of feeling excited,
it's just like, oh, here it is. And you
have to feel grateful and then you have
to dream another dream and you have to
work on excitement, right? So actually
the space in between you being here and
having the thing and people might say
yes and what might happen next. That's
the most exciting place because
excitement lives in the unknown. Once
something is known, it's not exciting
anymore. And so I love the pre-launch
because if you allow yourself to have
some self leadership and your chill
rocket ship and you get in a space that
reminds you of who you are and you don't
start spinning to your husband or your
friend or whoever it is that knows
nothing about what you're doing and you
start worrying and you start feeding
those thoughts and energy and action.
You start focusing on what's not working
and you start maybe hedging. Okay,
you're going to go, I get to be excited
because we're in the unknown, but it is
also where my fear lives, but also where
my leadership lives because we don't
need leadership when things are certain.
We need leaders who are willing to be
actually delusional. And delusion,
delusional means I am acting in
alignment with my focus, energy, and
action with something that literally
does not exist yet. Like I'm going to
act as if this is a full program.
Literally no one signed up yet. like
that. That's why you can lead because
you're delusional and that is a skill
and that is something that is
contagious. Get around other delusional
people as close as possible. So your
pre-launch is where you are gradually
romancing the market with high value content.
content.
Now remember I said Christian showed me.
He knew what the [ __ ] he was doing. He
knew I knew. He knew what I needed and
that he could deliver. Right? And this
is where you are cording, delivering
value and positioning yourself in
anticipation of an offer. So you tell
again this is where you have that
engaging story about what you know and
who you are and your products and
services and why they matter. Um now a
lot of people use the word authority. I
like to use the word anti- authority
because I like they have been told like
what to do and they're in this box and
so I'm like come in be that anti-
athority like breaking people out of the
box giving them something they didn't
even know was possible and you do that
through what people often associate with
authority right expertise. So you show
your expertise, you show that you're
embodied, right? And you tell stories
and you share how you came to these
realizations, right? You give value and
you always give a story on like how how
this applies, how you came to this
realization. People go, "Oh my god, that
was so helpful. Thank you so much."
Right? That helped me have this little
breakthrough. It helped me see things in
a different way. Now
you are positioning a new opportunity.
You are teaching and you are showing
transformation. Whether it's your own
transformation, whether it's client
transformations, you're showing
transformation. And this is also where
you start to seed social proof. All
right? Did you see even as I started
talking about Money March, I I'm I'm
sharing like screenshots and people
talking about the book, I'm talking
about like people from Money March last
year, right? Like everything people are
saying, they're like, "What?" Even that
in and of itself is enough for people to
go, "What is this thing?" Right? When
someone's in their expertise and you're
like they know what they're doing and
their social proof,
like that's a really good recipe, right?
What you're also doing in your
pre-launch is building community because
people being a part of something when
you have an event. I like to launch and
we're not at the launch yet, right? But
I like to launch with an event because
it creates a shared community. Often I
like to do a multi-day thing. I'm doing
a 30-day thing coming up, right? like
the a level of community that occurs and
when you do this and when you're
connected consistently to people, not
only are they connected to you, but
they're connected to each other. And so
when you're a part of something, you
want to act in alignment with the values
of that community. [snorts] And so are
you much more likely to go deeper,
right? Once you are a part of this
community or part of this movement, you
act in alignment with the values of this
community. Of course, right? And so
you're also building connection. And
this is where you are being a human.
This is where [laughter] you are not
like performing vulnerability but I
don't know has anyone here like had a
absolute perfect moments for the last 30
days. Like of course not right. So you
show up and you are yourself and people
like people. People feel home with
people. People are a thousand times more
likely to trust a person, right? to
believe a person that they feel is like
them that has built a relationship with
them. And for me, it's like that has
just been the only way that this is
sustainable for me. Like I don't want to
have a job. Like I want to have a
community that I do life with that I'm
obsessed with and I'm like, "Oh my god,
what earrings should I buy? Oh my god,
guys. This crazy thing just happened."
And I want to look at your stuff and
like I miss this so much writing my
book. Like I was looking at your guys'
stories and like, "Oh, this person sold
this business. They're changing their
name here. They're in this thing. I'm
like, "Oh my gosh, like I'm so excited."
Right? Because like that's what makes
this whole thing worthwhile. Right? So
that's what you can actually schedule in
for yourself if that's your style. Also
to connect with people during your
pre-launch. And this is where you are
getting people excited for something to
look forward to. February 21st, 10 a.m.
Mountain Sand. March 1st. March 1st.
March 1st. March 1st. All right. And
this is where reciprocity starts to kick
in. It really kicks on. probably the
climax is the day of your launch. But
reciprocity is a very basic human
instinct. When someone gives you a
present like on Christmas or on Hanukkah
or on Hansa or whatever you celebrate,
right, where where it is custom to give
gifts and you don't have a gift for
them, do you feel like what do you feel inside?
inside?
Tell me, drop in the chat, what you feel
inside and I'll have a bite of this. Awkward.
Awkward.
Oh [ __ ] [laughter] Yeah. Cringe. Okay.
So, we feel weird when people give to us
and we don't give back. Of course,
because the human law of reciprocity,
we give value, people give it back,
right? We are good people. People are
good people. Like, that's why you guys
are all here, right? Like we're good
people. We're like, "Oh my gosh, this
thing supported me. I'm drinking this
amazing tea. Do you want to hear about
this tea? I [ __ ] love this company. I
can't believe I could just buy this tea
and it could come to my house." Right?
Like we do this. We want to tell people
about things that have changed our
lives. You want to support things that
have supported us. Okay? And so when you
give, people want to give back. So
reciprocity starts to kick in before you
even make an offer. Now, you're also
building trust. And trust is built
through time. And yes, you can condense
time. like when someone says I just
listened to five hours of you [laughter]
in one day, right? But like time with
people. So this is why like multiple
days, this is why um when you do the job
of doing this before, you're always
building trust with people. Then your
launches are like there's this like
grease and like butter on them, right?
They're so much easier because you build
trust with people over a long time. Um,
and this is why people who want to keep
like starting and restopping and
starting a new account and doing this,
I'm like, you do not understand the
currency of trust that you build with
people. Like, I booked out my client
roster. I had a $20,000 month my first
month in business doing life coaching
because I had been building trust with people who my aunt joined my program. My
people who my aunt joined my program. My um this a woman in the year older than
um this a woman in the year older than me in high school joined one of my
me in high school joined one of my programs. Someone I met traveling joined
programs. Someone I met traveling joined my programs. like cuz these people had
my programs. like cuz these people had trust with me. Someone said, "Oh my god,
trust with me. Someone said, "Oh my god, I know you from college. I have a friend
I know you from college. I have a friend going through a hard thing like that
going through a hard thing like that really like this is the most valuable
really like this is the most valuable thing." So, I would say your pre-launch
thing." So, I would say your pre-launch there's no like you can break the rules,
there's no like you can break the rules, right? I would say there's no right or
right? I would say there's no right or wrong way, but 5 to 12 days is the sweet
wrong way, but 5 to 12 days is the sweet spot for me. Like if I'm below 5 days, I
spot for me. Like if I'm below 5 days, I feel kind of like rushed, you know?
feel kind of like rushed, you know? [laughter] I think I did five days for
[laughter] I think I did five days for the limit does not exist because I was
the limit does not exist because I was like okay we need to do money march you
like okay we need to do money march you know we need to fit this. Um but I
know we need to fit this. Um but I remember like the first time I launched
remember like the first time I launched my first program the empowered business
my first program the empowered business accelerator because before that I was
accelerator because before that I was just doing private mentorship with
just doing private mentorship with people on their life and then I started
people on their life and then I started doing some business mentorship. My first
doing some business mentorship. My first program was like how to launch your
program was like how to launch your online business and not be a weirdo with
online business and not be a weirdo with sales and have a storydriven brand,
sales and have a storydriven brand, right? And so I remember I gave myself
right? And so I remember I gave myself like two weeks for the to promote this
like two weeks for the to promote this like event I was doing to launch it and
like event I was doing to launch it and I wish I had like five more weeks. So
I wish I had like five more weeks. So right it's I was like oh my god like it
right it's I was like oh my god like it all felt so overwhelming. There's a big
all felt so overwhelming. There's a big learning curve but I would say now like
learning curve but I would say now like 5 to 12 days is the sweet spot if you
5 to 12 days is the sweet spot if you have also something like that said I've
have also something like that said I've broken this rule when I was really sick
broken this rule when I was really sick in my pregnancy. So like March I think
in my pregnancy. So like March I think it was sorry it was my sexy it was my
it was sorry it was my sexy it was my half birthday on May 10th and I did not
half birthday on May 10th and I did not lead that program until
lead that program until June. So it was like five weeks [snorts]
June. So it was like five weeks [snorts] of promoting New Money Millionaire um
of promoting New Money Millionaire um when I did that. So and it was fun for
when I did that. So and it was fun for me because I was like listen I don't
me because I was like listen I don't think I can stop throwing up for another
think I can stop throwing up for another month but I want to start selling
month but I want to start selling something. So hope to see you in five
something. So hope to see you in five weeks. And I gave you know exciting
weeks. And I gave you know exciting reasons for people to keep joining. Um,
reasons for people to keep joining. Um, video is my favorite always because
video is my favorite always because again people connect with people. You
again people connect with people. You can do written, you can do email, you
can do written, you can do email, you can do social media. Use all the things
can do social media. Use all the things that you have. Um, and a pre-launch
that you have. Um, and a pre-launch looks like value. It looks like posts I
looks like value. It looks like posts I made recently. Why the most successful
made recently. Why the most successful people are shameless,
people are shameless, right? And then I go into
right? And then I go into a piece of expertise around that. And
a piece of expertise around that. And then I tie that to, oh my gosh, building
then I tie that to, oh my gosh, building anticipation for this upcoming event.
anticipation for this upcoming event. Um, what if you're playing small without
Um, what if you're playing small without even realizing it, right? There are only
even realizing it, right? There are only four limits that hold you back from you
four limits that hold you back from you and your next level and I'm teaching and
and your next level and I'm teaching and I'm inspiring, right? So, I'm telling my
I'm inspiring, right? So, I'm telling my story, right? There's something there's
story, right? There's something there's value. You cannot give too much value.
value. You cannot give too much value. If you are afraid people won't buy
If you are afraid people won't buy because you're giving too much value, I
because you're giving too much value, I want you to know that most people will
want you to know that most people will not buy ever. [laughter] Actually, like
not buy ever. [laughter] Actually, like 80% of the market like doesn't buy
80% of the market like doesn't buy anything, 15% buy a lot of things.
anything, 15% buy a lot of things. That's why fe fearing competition is so
That's why fe fearing competition is so silly because actually the best people
silly because actually the best people 15% of people buy a lot of things. Like
15% of people buy a lot of things. Like they buy multiple things at once and
they buy multiple things at once and then 5% buy absolutely everything.
then 5% buy absolutely everything. You're just like that's it. That's why
You're just like that's it. That's why all the stores always prop up next to
all the stores always prop up next to each other, right? Because those best
each other, right? Because those best buyers are like I'm going to walk in
buyers are like I'm going to walk in here and I'm going to walk in here and
here and I'm going to walk in here and I'm going to it's art. I'm going to buy
I'm going to it's art. I'm going to buy from all the different places. Okay? So,
from all the different places. Okay? So, never worry about giving too much value
never worry about giving too much value as long as we're going to talk about
as long as we're going to talk about this month like you're going to create
this month like you're going to create strategic gaps, right? Like if I'm here
strategic gaps, right? Like if I'm here and I'm I would be lying to you if I
and I'm I would be lying to you if I said like, "Oh, and that after today,
said like, "Oh, and that after today, right, you're going to have everything
right, you're going to have everything you need to like absolutely scale your
you need to like absolutely scale your micro movement." No, because it's been a
micro movement." No, because it's been a two-hour class, but I know that I can
two-hour class, but I know that I can give you really powerful coaching around
give you really powerful coaching around launching. but out of service to you, to
launching. but out of service to you, to me, to this movement, I'm going to sell,
me, to this movement, I'm going to sell, right, my platinum offer, and I'm going
right, my platinum offer, and I'm going to clearly and distinctly tell you the
to clearly and distinctly tell you the difference between what I'm teaching
difference between what I'm teaching here, what I'm teaching there, what you
here, what I'm teaching there, what you get here, what you get there, right? And
get here, what you get there, right? And so that's what that's what you are
so that's what that's what you are doing. Um
doing. Um when you are giving value as long as you
when you are giving value as long as you are creating
are creating strategic gaps that there's people
strategic gaps that there's people understand they're walking past business
understand they're walking past business uh they're walking past economy and
uh they're walking past economy and there's also business class people will
there's also business class people will upgrade as long as there's an upgrade
upgrade as long as there's an upgrade and the upgrade is attractive and the
and the upgrade is attractive and the upgrade gets you there quicker faster
upgrade gets you there quicker faster easier with more fun with more play with
easier with more fun with more play with more joy with whatever kind of network
more joy with whatever kind of network whatever kind of experiences whatever it
whatever kind of experiences whatever it is that people value they will upgrade
is that people value they will upgrade You can never give too much value.
You can never give too much value. You're only building trust with people.
You're only building trust with people. You're only building goodwill. You're
You're only building goodwill. You're only pouring into the universal bank.
only pouring into the universal bank. Now,
Now, what you're doing here is you're showing
what you're doing here is you're showing people that you understand them, right?
people that you understand them, right? You understand their fears, their
You understand their fears, their challenges, their dreams, or their
challenges, their dreams, or their desires. And the pre-launch is where you
desires. And the pre-launch is where you can also set it up so your hot audience
can also set it up so your hot audience can pre-order.
can pre-order. So, this is actually what I did on my
So, this is actually what I did on my birthday. [gasps] We'll talk about what
birthday. [gasps] We'll talk about what happened after this. [laughter]
happened after this. [laughter] On my birthday, November 10th, I
On my birthday, November 10th, I actually allowed my hot audience, so my
actually allowed my hot audience, so my like loyal people are the ones who build
like loyal people are the ones who build with me, who are like going back and
with me, who are like going back and forth, who are answering the polls,
forth, who are answering the polls, right? And then your hot audience, the
right? And then your hot audience, the people who are like, "Oh, I'm waiting to
people who are like, "Oh, I'm waiting to buy something from you. I'm like,
buy something from you. I'm like, they're warmed up. They've been here for
they're warmed up. They've been here for a while. They trust you. They I've been
a while. They trust you. They I've been loving your valuable content." These are
loving your valuable content." These are the people who will pre-order and these
the people who will pre-order and these are the people who are going to start
are the people who are going to start creating buzz and social proof. And so
creating buzz and social proof. And so this is where some people do a wait list
this is where some people do a wait list or some people actually allow people to
or some people actually allow people to join early.
join early. This is where you can, you know, join a
This is where you can, you know, join a wait list. You can pre-order. There's
wait list. You can pre-order. There's some kind of special bonus for joining
some kind of special bonus for joining here. And it's not a transaction. It's
here. And it's not a transaction. It's like, oh my god, I'm a part of this. It
like, oh my god, I'm a part of this. It feels like there is some kind of
feels like there is some kind of identity in pre-ordering. Maybe you only
identity in pre-ordering. Maybe you only allow certain people to pre-order. Maybe
allow certain people to pre-order. Maybe it's exclusive invitation. Like people
it's exclusive invitation. Like people do this with brands that they love.
do this with brands that they love. They're like, "Oh my god, I put down
They're like, "Oh my god, I put down deposit and I pre-ordered the Cybert
deposit and I pre-ordered the Cybert truck." Right?
truck." Right? This is your your people are
This is your your people are pre-ordering. On my birthday, I posted
pre-ordering. On my birthday, I posted um
um yes, on my birthday, I posted this. Ah,
yes, on my birthday, I posted this. Ah, the limit does not exist is available
the limit does not exist is available for pre-order. Watch all the way through
for pre-order. Watch all the way through to hear the summary, the four main
to hear the summary, the four main reasons people shrink instead of expand.
reasons people shrink instead of expand. So, I gave some value and I said, um,
So, I gave some value and I said, um, this is my life's work over the past six
this is my life's work over the past six years. Every sentence has earned its
years. Every sentence has earned its place like for9.99 on pre-order. And
place like for9.99 on pre-order. And then I said
then I said um like that they got some exclusive
um like that they got some exclusive bonuses for pre-ordering. They got VIP
bonuses for pre-ordering. They got VIP access to this event that I'm going to
access to this event that I'm going to run when I launched the book, which is
run when I launched the book, which is the one that I just did, right? And I
the one that I just did, right? And I gave them like a couple other things as
gave them like a couple other things as well. So thousands of people pre-ordered
well. So thousands of people pre-ordered now because I had building been building
now because I had building been building relationships with people for so long
relationships with people for so long and I did the pre pre-launch, right? We
and I did the pre pre-launch, right? We became a number one bestseller on Amazon
became a number one bestseller on Amazon on my birthday before Atomic Habits. And
on my birthday before Atomic Habits. And I still have the screenshot [laughter]
I still have the screenshot [laughter] on my birthday. I didn't even know that
on my birthday. I didn't even know that that was possible. People told me that
that was possible. People told me that like everything in the pre-order counts
like everything in the pre-order counts towards day one launch. So, I didn't
towards day one launch. So, I didn't actually know until I started talking to
actually know until I started talking to a friend. I was like asking about Amazon
a friend. I was like asking about Amazon strategies like, you know, you're
strategies like, you know, you're already a like a bestseller, right? And
already a like a bestseller, right? And I had no idea. So, that's what happens
I had no idea. So, that's what happens when you do the free launch, right? when
when you do the free launch, right? when you build a movement, and this happened
you build a movement, and this happened in my pre-launch, right, when people
in my pre-launch, right, when people started pre-ordering. Now, having a
started pre-ordering. Now, having a relationship with people,
relationship with people, like building the movement, um, this is
like building the movement, um, this is like fuel on everything. Like, it works
like fuel on everything. Like, it works a hund times more, right? This is like
a hund times more, right? This is like fuel on the fire. So, we've gone from
fuel on the fire. So, we've gone from the pre-launch. Now, we are in the
the pre-launch. Now, we are in the launch. Are we ready for the launch?
launch. Are we ready for the launch? Okay.
Okay. The launch now is the invitation to an
The launch now is the invitation to an expiring offer if you are wise.
expiring offer if you are wise. [laughter]
[laughter] [gasps] So if you do not have an
[gasps] So if you do not have an expiring offer, you will cut your launch
expiring offer, you will cut your launch sales in half. Now social proof is super
sales in half. Now social proof is super important during the launch because what
important during the launch because what you've already talked to people about
you've already talked to people about the big idea. They already know what the
the big idea. They already know what the offer is. It's already a clear promise.
offer is. It's already a clear promise. They already trust you. They already
They already trust you. They already feel like they're getting value. They
feel like they're getting value. They already feel the reciprocity,
already feel the reciprocity, connection, community kicking in. Right
connection, community kicking in. Right now is where we're doubling down on
now is where we're doubling down on social proof. And I haven't even done
social proof. And I haven't even done this with [snorts] guys. I've I have not
this with [snorts] guys. I've I have not done this [laughter] with with the with
done this [laughter] with with the with the platinum group. But this is people
the platinum group. But this is people are joining. People are celebrating. Oh
are joining. People are celebrating. Oh my god, people are waiting out the door.
my god, people are waiting out the door. Other people are joining. Our primal
Other people are joining. Our primal instincts get in. We're like, "Fuck, I
instincts get in. We're like, "Fuck, I want that." Other people are right. Like
want that." Other people are right. Like the results that people are getting,
the results that people are getting, you're overcoming objections. You're not
you're overcoming objections. You're not necessarily like having to inform them
necessarily like having to inform them all over again about the offer.
all over again about the offer. Although, you know, don't underestimate
Although, you know, don't underestimate probably I think 75% of my vortex
probably I think 75% of my vortex doesn't even know what my offer, what
doesn't even know what my offer, what the platinum offer is. Some of you
the platinum offer is. Some of you probably still don't even know what it
probably still don't even know what it is. So, don't underestimate how much you
is. So, don't underestimate how much you need to also keep telling people the big
need to also keep telling people the big idea and what the offer is. But a lot of
idea and what the offer is. But a lot of the times in this launch, once you make
the times in this launch, once you make the offer, it's about overcoming any
the offer, it's about overcoming any kinds of objections they might have and
kinds of objections they might have and um and also artfully, right? And social
um and also artfully, right? And social proof. So
proof. So yes, then you build momentum off of the
yes, then you build momentum off of the social proof of your launch event,
social proof of your launch event, right? You do an event. It's amazing.
right? You do an event. It's amazing. You give value and now there's all this
You give value and now there's all this social proof and all this momentum
social proof and all this momentum around it. And yes, you're excited,
around it. And yes, you're excited, right? When you make your invitation,
right? When you make your invitation, you're excited, but you don't make that
you're excited, but you don't make that mistake. You know, I'm so excited. What
mistake. You know, I'm so excited. What I'm excited for you, right? What's in it
I'm excited for you, right? What's in it for them? What's in it for them? Why do
for them? What's in it for them? Why do you make this for them? Why is this the
you make this for them? Why is this the next thing for them? And so you open
next thing for them? And so you open cart for like gosh, there's no rules,
cart for like gosh, there's no rules, but either 24 hours up to 7 days. 24
but either 24 hours up to 7 days. 24 hours up to 7 days. Um, and this is your
hours up to 7 days. Um, and this is your big day, right? And you lead with the
big day, right? And you lead with the transformation [laughter] and the result
transformation [laughter] and the result of your offer. You don't lead with, if
of your offer. You don't lead with, if you have a course or something like
you have a course or something like this, there are six modules, 12 videos,
this, there are six modules, 12 videos, four bonus PDFs, right? You lead with a
four bonus PDFs, right? You lead with a result, a single result so vivid that
result, a single result so vivid that they see themselves in it. Right? After
they see themselves in it. Right? After this experience, you're going to know
this experience, you're going to know exactly how to take any idea in your
exactly how to take any idea in your head and turn it into a soldout offer
head and turn it into a soldout offer within two weeks. Right? You're like,
within two weeks. Right? You're like, "Okay, I understand that." So, we're
"Okay, I understand that." So, we're going to have a promise and you're going
going to have a promise and you're going to have reasons to join, right? You're
to have reasons to join, right? You're going to have authentic urgency and
going to have authentic urgency and scarcity. You're going to have pricing
scarcity. You're going to have pricing perhaps. Like, there are different ways
perhaps. Like, there are different ways you can do this. People usually think
you can do this. People usually think pricing is the way you do this, but in
pricing is the way you do this, but in fact, it's the weakest out of all of
fact, it's the weakest out of all of them. Like, yes, it works, but there are
them. Like, yes, it works, but there are actually other ways to create healthy
actually other ways to create healthy urgency and scarcity. Bonuses that
urgency and scarcity. Bonuses that expire, if they are really attractive
expire, if they are really attractive bonuses that are actually expiring, like
bonuses that are actually expiring, like you have to follow through on all of
you have to follow through on all of this, right? Like, then this really
this, right? Like, then this really works to move people or the cart is
works to move people or the cart is closing forever. In fact, I did that
closing forever. In fact, I did that [snorts] with um with a iteration of the
[snorts] with um with a iteration of the club last year. I was like, it is
club last year. I was like, it is closing like I mean it's closing like
closing like I mean it's closing like forever, like forever and never.
forever, like forever and never. [gasps and laughter] Um so again, that
[gasps and laughter] Um so again, that might not that probably doesn't work if
might not that probably doesn't work if it's an offer that you want to do
it's an offer that you want to do multiple times over. Cart closing
multiple times over. Cart closing forever. Um but I know that Merryill is
forever. Um but I know that Merryill is actually doing that with one of her
actually doing that with one of her offers right now and it's like the last
offers right now and it's like the last time people can join. So that's huge.
time people can join. So that's huge. But there can be bonuses. There can be
But there can be bonuses. There can be things you're delivering on. Um I have
things you're delivering on. Um I have my pitch architecture gets kind of
my pitch architecture gets kind of savage. It gets kind of crazy. If anyone
savage. It gets kind of crazy. If anyone is in the vortex and you have access to
is in the vortex and you have access to the seven figure pitch, this is like a
the seven figure pitch, this is like a one and a half hour training where I go
one and a half hour training where I go through like nine elements of a kickass
through like nine elements of a kickass pitch. So if you are at a place where
pitch. So if you are at a place where you need you want to like dial in,
you need you want to like dial in, that's something to start thinking
that's something to start thinking about. This is just like the overall
about. This is just like the overall like this is the basics of making a
like this is the basics of making a pitch, right? Um, we also have challenge
pitch, right? Um, we also have challenge secrets inside the vortex. Um, this is
secrets inside the vortex. Um, this is like a three-hour class on how to build
like a three-hour class on how to build out a challenge. We have one to many
out a challenge. We have one to many sales. We have high converting events,
sales. We have high converting events, which is how to build trust, belief, and
which is how to build trust, belief, and desire in 30 different ways on the
desire in 30 different ways on the actual event itself. Um, that's gold.
actual event itself. Um, that's gold. It's like six figures in value. Like
It's like six figures in value. Like right there, I'm like this is like the
right there, I'm like this is like the money vault. But the gist is that the
money vault. But the gist is that the vast majority of people will put a
vast majority of people will put a decision off if you give them the
decision off if you give them the choice.
They will. Who has done it? I have so done it. And there's probably like 1% of
done it. And there's probably like 1% of people [snorts] the most ambitious
people [snorts] the most ambitious people who like always lead themselves
people who like always lead themselves and they're always on their own timing
and they're always on their own timing and they don't need like they're just so
and they don't need like they're just so self- led. And I'm like that sometimes,
self- led. And I'm like that sometimes, but even I often need a decision point.
but even I often need a decision point. [snorts] Like this is where you have to
[snorts] Like this is where you have to face the yes or the no, right?
face the yes or the no, right? Especially when it comes to spending
Especially when it comes to spending money. So one of the key objections of a
money. So one of the key objections of a launch is to get people to make a
launch is to get people to make a decision.
decision. Is to get people to make a decision. So
Is to get people to make a decision. So there's a consequence if you don't jump
there's a consequence if you don't jump in and purchase before the end of the
in and purchase before the end of the launch. Right? And if people are not
launch. Right? And if people are not moving but they are really interested
moving but they are really interested 99% of the time it's because we didn't
99% of the time it's because we didn't do this powerfully. [snorts] If someone
do this powerfully. [snorts] If someone is like they are in they're so excited
is like they are in they're so excited they applied they spent the time like
they applied they spent the time like I mean there are so many things we can
I mean there are so many things we can talk about but I will say that like this
talk about but I will say that like this will solve that problem 99% of the time.
will solve that problem 99% of the time. Scarcity that's authentic. Um, and if
Scarcity that's authentic. Um, and if you actually have a cart closed and you
you actually have a cart closed and you actually follow through on this and you
actually follow through on this and you actually don't worry about, oh my god,
actually don't worry about, oh my god, am I selling too much? And you go ahead
am I selling too much? And you go ahead and you go three emails last day of the
and you go three emails last day of the launch. I'm going [ __ ] ham. We're
launch. I'm going [ __ ] ham. We're going crazy. I'm going to be like, I'm
going crazy. I'm going to be like, I'm going to help people see that they have
going to help people see that they have to make a decision. You will double your
to make a decision. You will double your launch signups the last day. Always.
launch signups the last day. Always. Like I always double my launch signups
Like I always double my launch signups on the last day because there I stop
on the last day because there I stop doing go and then yeah sign up by the
doing go and then yeah sign up by the end of the week and then just fizzle out
end of the week and then just fizzle out and only the super ambitious go-getters
and only the super ambitious go-getters first movers join. But all those people
first movers join. But all those people who need to be closed are not closed.
who need to be closed are not closed. And
And God I want to do a whole class on
God I want to do a whole class on closing [laughter] on closing for you
closing [laughter] on closing for you guys but we'll talk about closing inside
guys but we'll talk about closing inside of money march. Okay. So this is just
of money march. Okay. So this is just how we work. Deadlines are freeing.
how we work. Deadlines are freeing. Deadlines personally are freeing. We
Deadlines personally are freeing. We talked about this. I talk about it in
talked about this. I talk about it in the book. I also talk about it inside of
the book. I also talk about it inside of the limit does not exist. Like deadlines
the limit does not exist. Like deadlines are so freeing. Oh my gosh. Because
are so freeing. Oh my gosh. Because Pareto's law you will work will expand
Pareto's law you will work will expand the time allotted for its completion.
the time allotted for its completion. And so for you deadlines are freeing for
And so for you deadlines are freeing for other people deadlines are freeing. So
other people deadlines are freeing. So we want to double down on social proof,
we want to double down on social proof, right? Not just screenshots, like faces,
right? Not just screenshots, like faces, names. Usually I bring up clients to
names. Usually I bring up clients to talk to you guys. Like I I have not gone
talk to you guys. Like I I have not gone ninja on sales [laughter] yet, but like
ninja on sales [laughter] yet, but like I will bring up clients and I will
I will bring up clients and I will showcase my clients and I will have them
showcase my clients and I will have them talk about the transformation that
talk about the transformation that they've been through because first of
they've been through because first of all, it's inspiring. It's value focused.
all, it's inspiring. It's value focused. And second,
And second, this is so much more powerful than a
this is so much more powerful than a screenshot I could share because you're
screenshot I could share because you're like, "Oh my god, this person is like
like, "Oh my god, this person is like actually real, right? And this person
actually real, right? And this person was feeling the same exact thing I was
was feeling the same exact thing I was feeling. And this person is like someone
feeling. And this person is like someone that I want to be connected with." And
that I want to be connected with." And it just changes everything. So when you
it just changes everything. So when you share faces, names, videos, stuff like
share faces, names, videos, stuff like that. Um, now we're moving into, are we
that. Um, now we're moving into, are we ready for part four? We're moving into
ready for part four? We're moving into postlaunch.
postlaunch. Okay? And this is delivery above and
Okay? And this is delivery above and beyond what people said yes to.
beyond what people said yes to. You want to al so for the people who
You want to al so for the people who said yes, you want to give them
said yes, you want to give them something to like it's like the wedding
something to like it's like the wedding like there's a kickoff. There's
like there's a kickoff. There's something really exciting. You deliver
something really exciting. You deliver above and beyond what you promised.
above and beyond what you promised. They're so happy that they said yes.
They're so happy that they said yes. Often people are so happy they said yes
Often people are so happy they said yes that they join for another round if you
that they join for another round if you are if you make that offer. Like people
are if you make that offer. Like people join the vortex which is my inner circle
join the vortex which is my inner circle mastermind. someone asked in the chat at
mastermind. someone asked in the chat at living brave life and then they join
living brave life and then they join alumni like right after because they're
alumni like right after because they're like oh my god I'm I'm enjoying this so
like oh my god I'm I'm enjoying this so much that's actually when people want to
much that's actually when people want to buy more from you so that's that process
buy more from you so that's that process and now you will stay connected to
and now you will stay connected to people who said no and you do not be
people who said no and you do not be sassy to people who said no you do not
sassy to people who said no you do not be weird to people who said no you do
be weird to people who said no you do not act like they wasted time none of it
not act like they wasted time none of it you just see it's all part of the
you just see it's all part of the journey every every maybe becomes a Yes,
journey every every maybe becomes a Yes, every someday becomes a yes, but only if
every someday becomes a yes, but only if you make sure it does. And that's
you make sure it does. And that's through you
through you continuing to transform, to be in your
continuing to transform, to be in your mastery, to take it higher and higher
mastery, to take it higher and higher and higher, and to follow through.
and higher, and to follow through. Because what happens is the next time
Because what happens is the next time they're going to be 10 times more likely
they're going to be 10 times more likely to jump in because you've built trust
to jump in because you've built trust with them, because you've built belief
with them, because you've built belief with them, because now they want it.
with them, because now they want it. They've seen other people have it.
They've seen other people have it. They've noticed that they stayed in a
They've noticed that they stayed in a very similar place, right? And now they
very similar place, right? And now they want it even more because they're
want it even more because they're feeling pain, because they're feeling
feeling pain, because they're feeling desire because So now they feel
desire because So now they feel anticipation for the next time because
anticipation for the next time because they can't join at any point, right? So
they can't join at any point, right? So anticipation, it's already closed. They
anticipation, it's already closed. They miss the window. And it's very important
miss the window. And it's very important that you do close the cart, right? They
that you do close the cart, right? They were or you the offer expires and the
were or you the offer expires and the next time they're going to be 10 times
next time they're going to be 10 times more likely to join. Okay. Now,
more likely to join. Okay. Now, [laughter]
[laughter] the most important thing when it comes
the most important thing when it comes to the micro movement method, the last
to the micro movement method, the last and final piece is energetically back it
and final piece is energetically back it like a ninja. Okay, which is probably I
like a ninja. Okay, which is probably I will say like you don't need even in my
will say like you don't need even in my like seven figure pitch architecture
like seven figure pitch architecture which has like all these different
which has like all these different bullet points which are so cool and like
bullet points which are so cool and like you know this whole three-hour like
you know this whole three-hour like challenge secrets class and all this
challenge secrets class and all this crazy stuff you can do like this is not
crazy stuff you can do like this is not the reason that people don't go off and
the reason that people don't go off and do big things because in fact some of
do big things because in fact some of the people I know that make millions of
the people I know that make millions of dollars like have barely like onetenth
dollars like have barely like onetenth of the strategy
of the strategy but what they are doing is they are
but what they are doing is they are holding building the vibe. They just
holding building the vibe. They just keep going. They just keep going.
keep going. They just keep going. They're just daring to lead. They're
They're just daring to lead. They're daring to be embarrassed. They're daring
daring to be embarrassed. They're daring to fail. They're daring to like they're
to fail. They're daring to like they're testing new things. They're trying new
testing new things. They're trying new things. And like launching and why
things. And like launching and why people don't do it and why they're just
people don't do it and why they're just like, I'll let people trickle in
like, I'll let people trickle in is because not only is it that moment
is because not only is it that moment for them, but it's a moment for you
for them, but it's a moment for you to propose to someone, right?
to propose to someone, right? it feel like sometimes you're putting
it feel like sometimes you're putting yourself out there like I still feel
yourself out there like I still feel every time I go to make an offer like
every time I go to make an offer like there's always voices there's always
there's always voices there's always resistance there's always all of that
resistance there's always all of that and it's your willingness Christian
and it's your willingness Christian always says success is your willingness
always says success is your willingness to be humiliated and I would say I'm
to be humiliated and I would say I'm like that's why shame slang is the
like that's why shame slang is the foundation of everything because you're
foundation of everything because you're a lot less afraid of being humiliated
a lot less afraid of being humiliated you're a lot less humiliated when you
you're a lot less humiliated when you don't feel like a loser when you don't
don't feel like a loser when you don't feel like a failure. When you know who
feel like a failure. When you know who the [ __ ] you are. When you've been
the [ __ ] you are. When you've been through the darkness. When you've met
through the darkness. When you've met yourself there, when you know that
yourself there, when you know that you're a champion, when you know that
you're a champion, when you know that the reason you can do this is because
the reason you can do this is because you do the things other people aren't
you do the things other people aren't willing to do because you don't make
willing to do because you don't make your results and the world you see
your results and the world you see around you mean anything like your past,
around you mean anything like your past, what you've done before, a failure, make
what you've done before, a failure, make that mean or solidify a story about
that mean or solidify a story about yourself that is anything less than you
yourself that is anything less than you are a vortex of infinite possibility.
are a vortex of infinite possibility. You are connected to magic and miracles
You are connected to magic and miracles and infinite possibility and you choose
and infinite possibility and you choose to feed on the quantum level, on the
to feed on the quantum level, on the energetic level, on the action level,
energetic level, on the action level, the reality that you want to create and
the reality that you want to create and you allow yourself to be a human having
you allow yourself to be a human having a human experience along the way. Like
a human experience along the way. Like that is the most important thing. And so
that is the most important thing. And so I remember the first time someone told
I remember the first time someone told me that they were in launch mode. I
me that they were in launch mode. I asked them to hang out. I was like,
asked them to hang out. I was like, [laughter and gasps] "Do you want to go
[laughter and gasps] "Do you want to go get a coffee or a drink?" And they were
get a coffee or a drink?" And they were like, "I can't. I'm in launch mode."
like, "I can't. I'm in launch mode." And they couldn't hang out with me. And
And they couldn't hang out with me. And this was like 2022 and I was like, wait,
this was like 2022 and I was like, wait, but like
but like wouldn't that be the best like wouldn't
wouldn't that be the best like wouldn't wouldn't the best time to be launching
wouldn't the best time to be launching be when you're having fun be when you're
be when you're having fun be when you're like on vacation hanging out with
like on vacation hanging out with friends? Like it just didn't compute to
friends? Like it just didn't compute to me. I was like so I started like I
me. I was like so I started like I launch like launch when you're on
launch like launch when you're on vacation, launch with joy, launch with
vacation, launch with joy, launch with ease. Like because yeah, you could do
ease. Like because yeah, you could do all these things, right? But what's
all these things, right? But what's going to be better? you meticulously
going to be better? you meticulously planning out all the emails behind your
planning out all the emails behind your computer screen like energetically just
computer screen like energetically just like zapped especially if your energy is
like zapped especially if your energy is connected to your business or if you're
connected to your business or if you're out and you're like okay this program is
out and you're like okay this program is about joy I'm going to go live the most
about joy I'm going to go live the most joyful life okay like what is but part
joyful life okay like what is but part of the micro movement method is like
of the micro movement method is like what is your big idea and then lead that
what is your big idea and then lead that big idea like go live the thing that you
big idea like go live the thing that you advocate for at a level you've never
advocate for at a level you've never seen anyone else lead like live it at so
seen anyone else lead like live it at so for me like when I was launching the
for me like when I was launching the vortex
vortex Um, the last time I opened doors to it 5
Um, the last time I opened doors to it 5 months ago at Living Brave Live, I was
months ago at Living Brave Live, I was like, "Okay, so I could do all the
like, "Okay, so I could do all the launch things and follow up, right?" Or
launch things and follow up, right?" Or I could go I just told I just stood on
I could go I just told I just stood on stage and told everybody to go make the
stage and told everybody to go make the move. I'm telling everybody to make the
move. I'm telling everybody to make the move.
move. And now what is my next move? Like if
And now what is my next move? Like if I'm telling them to make the move, where
I'm telling them to make the move, where am I holding back on making the move?
am I holding back on making the move? The best thing I can do is live a story
The best thing I can do is live a story so good. It drives the launch.
so good. It drives the launch. [laughter]
[laughter] It makes this launch so fun. What's the
It makes this launch so fun. What's the story I want to tell? What's the big
story I want to tell? What's the big idea now? Let let me lead it at a level
idea now? Let let me lead it at a level that stretches me and scares me, right?
that stretches me and scares me, right? Because that's the way I'm going to move
Because that's the way I'm going to move people, right? Like it could be all
people, right? Like it could be all these all little hooks and things I
these all little hooks and things I could say or it could be like I'm
could say or it could be like I'm literally embodying it, right? And that
literally embodying it, right? And that became the story. That became the
became the story. That became the marketing message is like keep oning.
marketing message is like keep oning. Don't let resistance win. Don't let the
Don't let resistance win. Don't let the snapback win. Don't shrink back, right?
snapback win. Don't shrink back, right? Like go all in. Like upgrade your
Like go all in. Like upgrade your identity. Feel what happens when you do
identity. Feel what happens when you do that, right? So that's exactly what I
that, right? So that's exactly what I did. And we did this crazy like it was
did. And we did this crazy like it was literally like within one to two hours
literally like within one to two hours notice. We had our commercial flight was
notice. We had our commercial flight was delayed. We chartered a private jet. I
delayed. We chartered a private jet. I texted my best friend, my dad. I I
texted my best friend, my dad. I I literally ordered Chick-fil-A and two
literally ordered Chick-fil-A and two bottles of champagne to the plane. I was
bottles of champagne to the plane. I was like, I don't care how much it is. We
like, I don't care how much it is. We [gasps] got on the plane. We were like,
[gasps] got on the plane. We were like, my videographer came in. We're doing
my videographer came in. We're doing post-prouction on the plane. It felt so
post-prouction on the plane. It felt so badass and it was so scary and so am I
badass and it was so scary and so am I insane and oh my god, is this going to
insane and oh my god, is this going to pay off? Does it make sense? You know,
pay off? Does it make sense? You know, all of that. I made a real on that plane
all of that. I made a real on that plane that got seen by like 9 million people.
that got seen by like 9 million people. I did not know that was going to happen.
I did not know that was going to happen. And that night, you can't make this [ __ ]
And that night, you can't make this [ __ ] up. I got in bed. I checked my Stripe
up. I got in bed. I checked my Stripe app and I had a $300,000 payment
app and I had a $300,000 payment notification. And that was three times
notification. And that was three times bigger than anything I had ever gotten
bigger than anything I had ever gotten paid in my life. And I felt in that
paid in my life. And I felt in that moment very excited. And when I'm
moment very excited. And when I'm excited and when crazy [ __ ] happens to
excited and when crazy [ __ ] happens to me, I want to share it with you guys
me, I want to share it with you guys because that's what I've been doing for
because that's what I've been doing for six years. Literally every single day
six years. Literally every single day when whether I'm throwing up in a bucket
when whether I'm throwing up in a bucket or we are having our biggest sales
or we are having our biggest sales month, I tell you about it. And so I
month, I tell you about it. And so I went to tell everybody about it and I
went to tell everybody about it and I felt
felt this snapback and I actually deleted it.
this snapback and I actually deleted it. I actually deleted the post because I
I actually deleted the post because I was so I felt like shame come up. I felt
was so I felt like shame come up. I felt old fears come up. I felt like I was
old fears come up. I felt like I was going to be rejected by my community. I
going to be rejected by my community. I felt like I had gotten too big. I felt
felt like I had gotten too big. I felt like I was going to trigger them. I I
like I was going to trigger them. I I and I had to lead myself through not
and I had to lead myself through not just a financial move but also an
just a financial move but also an identity expansion holding the energy
identity expansion holding the energy right when you get in your own way maybe
right when you get in your own way maybe if someone had said who do you think you
if someone had said who do you think you are like you're so not relatable I had
are like you're so not relatable I had to hold the energy through a launch and
to hold the energy through a launch and I had to decide to continue to expand
I had to decide to continue to expand and so I told myself that if I held my
and so I told myself that if I held my community to such a like if I saw my
community to such a like if I saw my community so low How disrespectful would
community so low How disrespectful would that be to them if I held back who I was
that be to them if I held back who I was because I thought they couldn't handle
because I thought they couldn't handle it because I thought like how how rude,
it because I thought like how how rude, how disrespectful do I see them so so
how disrespectful do I see them so so low? Absolutely not. The reason I am
low? Absolutely not. The reason I am where I am is because other women have
where I am is because other women have celebrated. They've gone first and
celebrated. They've gone first and they've shared loudly and proudly. And
they've shared loudly and proudly. And so I'm going to do the same thing. I'm
so I'm going to do the same thing. I'm going to raise the bar. I'm going to
going to raise the bar. I'm going to show us what's possible. I'm going to
show us what's possible. I'm going to tell the truth, right? And so that whole
tell the truth, right? And so that whole story is in the book, but I want to
story is in the book, but I want to share that because holding the energy
share that because holding the energy and continuing to encore and not let
and continuing to encore and not let your own internal stuff, other people,
your own internal stuff, other people, the launch not going as planned, like
the launch not going as planned, like your own insecurities, doubts, and
your own insecurities, doubts, and fears. This is like probably the the
fears. This is like probably the the most [gasps and laughter] difficult, you
most [gasps and laughter] difficult, you know, part of the journey where we stop
know, part of the journey where we stop stopping. And we talked about this on
stopping. And we talked about this on lump does not exist live. Someone in the
lump does not exist live. Someone in the chat said, and I'll have to fact check
chat said, and I'll have to fact check this, but like you know when you have to
this, but like you know when you have to land a plane and then take off the
land a plane and then take off the plane, that landing and takeoff is like
plane, that landing and takeoff is like 90% of the energy, right? And so when
90% of the energy, right? And so when you see someone continuing to go, this
you see someone continuing to go, this is someone who is like riding on escape
is someone who is like riding on escape velocity. So you want as much as you can
velocity. So you want as much as you can to not even when everything just wants
to not even when everything just wants to hide and go and just watch a movie
to hide and go and just watch a movie and turn everything off in the middle of
and turn everything off in the middle of your launch, like don't do that to
your launch, like don't do that to yourself because you love your future
yourself because you love your future self. because you are connected to the
self. because you are connected to the version of you who is reaping the
version of you who is reaping the benefits of you staying committed,
benefits of you staying committed, holding the energy. Okay?
holding the energy. Okay? Yes, there will be errors. There will be
Yes, there will be errors. There will be human errors. There will be tech errors
human errors. There will be tech errors like when Amazon cancelled thousands of
like when Amazon cancelled thousands of my pre-orders, [gasps]
my pre-orders, [gasps] thousands of pre-orders, all of that
thousands of pre-orders, all of that that I work so hard to all of those
that I work so hard to all of those pre-orders. And it's okay, right? There
pre-orders. And it's okay, right? There will be times where you totally flop
will be times where you totally flop your pitch and it's okay. Like I have
your pitch and it's okay. Like I have absolutely gotten weird. Like the whole
absolutely gotten weird. Like the whole point of Money Marge is like stop being
point of Money Marge is like stop being a weirdo with sales and start to sell
a weirdo with sales and start to sell like you breathe because the more you do
like you breathe because the more you do something the less likely that you're
something the less likely that you're going to be a freaking weirdo with it,
going to be a freaking weirdo with it, right? However, sometimes something's
right? However, sometimes something's going on. And I swear like as as as
going on. And I swear like as as as recent as this year, I stood up in front
recent as this year, I stood up in front of 100 people and like made an offer and
of 100 people and like made an offer and felt like what the hell just happened.
felt like what the hell just happened. Like I don't know [laughter] something
Like I don't know [laughter] something in my body was so off, right? And I
in my body was so off, right? And I texted Christian after and I was like,
texted Christian after and I was like, "Oh my." He said, "How did it go?" And I
"Oh my." He said, "How did it go?" And I said, "You know, honestly, I think I
said, "You know, honestly, I think I [laughter] kind of flopped." And he
[laughter] kind of flopped." And he said, "That's part of it. That's part of
said, "That's part of it. That's part of the job. And that's why you can do what
the job. And that's why you can do what you do. If you want to be a performer,
you do. If you want to be a performer, if you want to be a salesperson, if you
if you want to be a salesperson, if you want to be someone who leads people,
want to be someone who leads people, part of the job and the reason you can
part of the job and the reason you can do the job is you don't always get to
do the job is you don't always get to nail it. Like that's why it's so awesome
nail it. Like that's why it's so awesome when you do. Like there are certain
when you do. Like there are certain times where I'm just like, "Oh my god,
times where I'm just like, "Oh my god, this is magic. I can't believe that
this is magic. I can't believe that happened." You know, and like that is
happened." You know, and like that is what makes it so magical. Because it's
what makes it so magical. Because it's really not every time. So it's not
really not every time. So it's not certain. You don't always nail it. It
certain. You don't always nail it. It feels uncomfortable. That's why not
feels uncomfortable. That's why not everyone does it and that's why almost
everyone does it and that's why almost no one does it successfully. That's why
no one does it successfully. That's why you can. There is such a high upside
you can. There is such a high upside because most people don't have the inner
because most people don't have the inner strength. And so if you can just have
strength. And so if you can just have the inner strength and you're willing to
the inner strength and you're willing to go through that, there is a huge
go through that, there is a huge premium, right? But if it was certain
premium, right? But if it was certain and if you always got to nail it, then
and if you always got to nail it, then everyone would do it and then everyone
everyone would do it and then everyone would do it and you wouldn't have the
would do it and you wouldn't have the rewards, right? So, I had a client, this
rewards, right? So, I had a client, this was on a vortex call yesterday,
was on a vortex call yesterday, a vortex experience call, and she was
a vortex experience call, and she was she has made hundreds of thousands of
she has made hundreds of thousands of dollars in her business. And she was
dollars in her business. And she was like, I'm resisting launching and tell
like, I'm resisting launching and tell me if you feel seen in this because she
me if you feel seen in this because she didn't want to look like she was like, I
didn't want to look like she was like, I know this is crazy, but this is the
know this is crazy, but this is the power of coaching because you say stuff
power of coaching because you say stuff out loud, right? And you hear yourself
out loud, right? And you hear yourself and we all mastermind and coach and
and we all mastermind and coach and connect with each other. But she was
connect with each other. But she was like, I don't want to look like a
like, I don't want to look like a failure to the clients who are watching
failure to the clients who are watching me, right? Because like these people are
me, right? Because like these people are watching me. Have you guys ever felt
watching me. Have you guys ever felt like that? Like whether it's your
like that? Like whether it's your audience or people and they're like,
audience or people and they're like, "Oo, still no one signed up." So you
"Oo, still no one signed up." So you don't kind of do it. You do it halfway,
don't kind of do it. You do it halfway, but you literally create the thing
but you literally create the thing you're afraid of.
you're afraid of. And so it's like, what if I look bad,
And so it's like, what if I look bad, right? And here's what I told her. Okay,
right? And here's what I told her. Okay, this is the game. Like yes, there's the
this is the game. Like yes, there's the shames slinging piece we already
shames slinging piece we already covered. It's like if I have nothing to
covered. It's like if I have nothing to defend, I'm not on the defense. If I
defend, I'm not on the defense. If I have like if I don't feel like a loser
have like if I don't feel like a loser and a failure, I'm a lot more likely to
and a failure, I'm a lot more likely to be willing to fail fail and be willing
be willing to fail fail and be willing to lose, right? But this is the game.
to lose, right? But this is the game. And so professional athletes,
And so professional athletes, rock stars, do they perform in front of
rock stars, do they perform in front of a lot of people?
a lot of people? Yes. Entire arenas of people, they get
Yes. Entire arenas of people, they get paid to perform in public. that's why
paid to perform in public. that's why they get paid. That's why they get seen.
they get paid. That's why they get seen. That's why they get recognized. And so I
That's why they get recognized. And so I told her, you are playing the game.
told her, you are playing the game. You're like a professional athlete.
You're like a professional athlete. You're a performer, [snorts] right? And
You're a performer, [snorts] right? And people, the people who are watching you,
people, the people who are watching you, the people who should really care about
the people who should really care about your clients, the people who are in your
your clients, the people who are in your inner circle, they're watching their
inner circle, they're watching their favorite player play the game,
favorite player play the game, right? It's not actually your life on
right? It's not actually your life on the line. Believe it or not, you're
the line. Believe it or not, you're playing a game, but [laughter] you're
playing a game, but [laughter] you're not going to [gasps] die. It's crazy.
not going to [gasps] die. It's crazy. You fail and you flop and then you
You fail and you flop and then you realize you're still here. Oh my god,
realize you're still here. Oh my god, you could just keep going. No one even
you could just keep going. No one even is paying attention. But like they're
is paying attention. But like they're watching their favorite player. Okay.
watching their favorite player. Okay. And who was it? The David Beckham movie
And who was it? The David Beckham movie where he literally kicks the ball into
where he literally kicks the ball into the wrong like he had lost the World
the wrong like he had lost the World Cup, right? Like that's and and some
Cup, right? Like that's and and some people did definitely turn on him and he
people did definitely turn on him and he went through like a horrible time. I
went through like a horrible time. I think he got death threats. Why can he
think he got death threats. Why can he be David Beckham? If he's like, I'd like
be David Beckham? If he's like, I'd like to be David Beckham, but I don't want to
to be David Beckham, but I don't want to perform in front of people because I
perform in front of people because I might mess up, then he can't be David
might mess up, then he can't be David Beckham. So, part of what you need to
Beckham. So, part of what you need to reconcile within yourself is like there
reconcile within yourself is like there are no solutions, only trade-offs. Which
are no solutions, only trade-offs. Which means that you have to be willing to
means that you have to be willing to mess up. You have to be willing to fail.
mess up. You have to be willing to fail. You have to be willing to do that.
You have to be willing to do that. That's why you can do it.
That's why you can do it. >> [snorts]
>> [snorts] >> You have to have the inner strength, the
>> You have to have the inner strength, the inner self-love, the fortress, which you
inner self-love, the fortress, which you talk about in the book, right? And so
talk about in the book, right? And so know that people are watching their
know that people are watching their favorite player. And I know I'm someone
favorite player. And I know I'm someone who if my favorite player doesn't have
who if my favorite player doesn't have their star show, right? If they kick the
their star show, right? If they kick the ball the wrong way, like I am not going
ball the wrong way, like I am not going to turn on them. I'm not going to say,
to turn on them. I'm not going to say, "Oh my god, I don't like this player
"Oh my god, I don't like this player anymore." I wouldn't be a true fan. So
anymore." I wouldn't be a true fan. So if you build true fans, like you don't
if you build true fans, like you don't have to be perfect for them all the
have to be perfect for them all the time. like that's you're their favorite
time. like that's you're their favorite player. That's how they're watching you.
player. That's how they're watching you. Like [laughter] it's okay that you don't
Like [laughter] it's okay that you don't nail every game. And so someone who
nail every game. And so someone who isn't in the arena at all, do they have
isn't in the arena at all, do they have fans at all? Like here's the thing.
fans at all? Like here's the thing. We're so worried about losing the fans,
We're so worried about losing the fans, but if you don't get in the arena, do
but if you don't get in the arena, do you have fans?
you have fans? You don't even have fans. I don't have
You don't even have fans. I don't have to worry about losing them. Okay? If you
to worry about losing them. Okay? If you stop getting in the arena,
stop getting in the arena, you will lose your fans. you will you
you will lose your fans. you will you will lose attention and stop playing and
will lose attention and stop playing and you lose them anyway. The most important
you lose them anyway. The most important to person to worry about by the way
to person to worry about by the way because we're all worried about what
because we're all worried about what other people are going to think and what
other people are going to think and what they're seeing in our launches. The most
they're seeing in our launches. The most important person to worry about is you
important person to worry about is you because you set the standard for
because you set the standard for everyone else. So when you follow
everyone else. So when you follow through, when you back yourself, when
through, when you back yourself, when you invest in yourself with focus,
you invest in yourself with focus, energy, action, investment, money,
energy, action, investment, money, energy, time, follow through no matter
energy, time, follow through no matter what, when it makes no sense. When you
what, when it makes no sense. When you play in accordance to a big future, you
play in accordance to a big future, you are building like you can lie to
are building like you can lie to yourself all day long, but if you are
yourself all day long, but if you are taking action based on the past and
taking action based on the past and based on the reality that you see in
based on the reality that you see in front of you, you don't actually believe
front of you, you don't actually believe yourself. You are bullshitting yourself.
yourself. You are bullshitting yourself. And unconsciously, you will know that.
And unconsciously, you will know that. And so if you are not making the moves
And so if you are not making the moves you know you need to be making then the
you know you need to be making then the most the the the biggest risk is you are
most the the the biggest risk is you are losing respect and reputation with
losing respect and reputation with yourself.
yourself. And the surge of energy energy that you
And the surge of energy energy that you feel when you go to do something brave
feel when you go to do something brave like I know I've made investments before
like I know I've made investments before and I feel this surge of energy it's me
and I feel this surge of energy it's me and me. It's because I'm proud of
and me. It's because I'm proud of myself. It's because I respect myself.
myself. It's because I respect myself. It's because I'm building a reputation
It's because I'm building a reputation with myself. Right? And that is what is
with myself. Right? And that is what is the foundation of everything else. No
the foundation of everything else. No matter what the results are, right? And
matter what the results are, right? And so during a launch, you really have to
so during a launch, you really have to realize that you're playing a game.
realize that you're playing a game. You're testing things. Make it fun. Make
You're testing things. Make it fun. Make it fun. [laughter] And really, how easy
it fun. [laughter] And really, how easy can we make this? How much fun can we
can we make this? How much fun can we have? How chill can we be? How can we
have? How chill can we be? How can we surprise ourselves and others with how
surprise ourselves and others with how we respond to the situation? And I have
we respond to the situation? And I have found that like if you are doing it,
found that like if you are doing it, it's because you want to do it. And I
it's because you want to do it. And I have like don't you can stretch this in
have like don't you can stretch this in some of the most pressureful situations
some of the most pressureful situations and make it fun and constantly asking
and make it fun and constantly asking yourself what are you feeding? What are
yourself what are you feeding? What are you feeding? What if it doesn't work?
you feeding? What if it doesn't work? What if it doesn't work? Oh my god. Or
What if it doesn't work? Oh my god. Or like yes, you can do that. What if only
like yes, you can do that. What if only two people send you can absolutely do
two people send you can absolutely do that but you are like playing a doomsday
that but you are like playing a doomsday tape on purpose. It is like the most
tape on purpose. It is like the most wild thing that you would do this right.
wild thing that you would do this right. And so what are you feeding? What if it
And so what are you feeding? What if it works? What if there's someone right
works? What if there's someone right around the corner who is ready to buy?
around the corner who is ready to buy? And yes, it is tough. As I've said, you
And yes, it is tough. As I've said, you are literally being delusional, right?
are literally being delusional, right? That's how you make it happen. What
That's how you make it happen. What makes you impressive is you be and do
makes you impressive is you be and do and then you have. You don't have
and then you have. You don't have evidence. You don't wait to have the
evidence. You don't wait to have the evidence to show up. You don't wait to
evidence to show up. You don't wait to be successful to claim a seat at the
be successful to claim a seat at the table and invest in your dreams. Most
table and invest in your dreams. Most people have it backwards.
people have it backwards. You live the story you are proud to tell
You live the story you are proud to tell on stage.
on stage. That's how you get invited to speak,
That's how you get invited to speak, right? And so that's what we've got to
right? And so that's what we've got to do when we're leading ourselves
do when we're leading ourselves powerfully through money march through
powerfully through money march through this launch. You need to be devoted to
this launch. You need to be devoted to being connected to people, to
being connected to people, to communities, to mentors that are
communities, to mentors that are positive, that make you feel limitless,
positive, that make you feel limitless, that make it fun, that remind you you
that make it fun, that remind you you get to play, that remind you of
get to play, that remind you of possibility.
possibility. So, how to get the most out of Money
So, how to get the most out of Money March and make launching super freaking
March and make launching super freaking easy.
easy. Well, what I would never go without
Well, what I would never go without first, don't be too cool for school,
first, don't be too cool for school, okay? [laughter]
okay? [laughter] Like, don't be too cool for school.
Like, don't be too cool for school. Everyone at the top who stays at the
Everyone at the top who stays at the top, I will tell you, is a constant
top, I will tell you, is a constant learner. Now, I have seen people at the
learner. Now, I have seen people at the top and then they need to be the coolest
top and then they need to be the coolest person. They're too cool for school and
person. They're too cool for school and all of a sudden they are no longer at
all of a sudden they are no longer at the top. People at the top, they're
the top. People at the top, they're always constantly learning. So, don't be
always constantly learning. So, don't be too for cool for school. Get mentorship.
too for cool for school. Get mentorship. Be in community. Lean in. Get support.
Be in community. Lean in. Get support. Allow yourself to be a student. I have
Allow yourself to be a student. I have done this since day one. I keep doing
done this since day one. I keep doing this. I'm like a nerdy student. I'm
this. I'm like a nerdy student. I'm going to blow up the chat box every room
going to blow up the chat box every room I'm in. Like, I don't care if I'm the
I'm in. Like, I don't care if I'm the only one, right? Like, I'm going to be
only one, right? Like, I'm going to be connected. I'm going to be inspired. I'm
connected. I'm going to be inspired. I'm going to learn from people. And I would
going to learn from people. And I would never I would never go a day without it
never I would never go a day without it because the reason why I went from that
because the reason why I went from that first 0 launch flop to that $20,000
first 0 launch flop to that $20,000 month is that I got in a community. I
month is that I got in a community. I got in a community. I got coaching. I
got in a community. I got coaching. I got mentorship. I took it seriously. and
got mentorship. I took it seriously. and I had people holding me accountable,
I had people holding me accountable, right? And I had the actual tools and
right? And I had the actual tools and training. So, do that. Make sure that
training. So, do that. Make sure that you have people where you can lean in
you have people where you can lean in and you can ask questions and you can
and you can ask questions and you can share your wins and you can do all sorts
share your wins and you can do all sorts of stuff that aren't your boyfriend,
of stuff that aren't your boyfriend, your husband, like or and I'm I will say
your husband, like or and I'm I will say it like you will inevitably calibrate to
it like you will inevitably calibrate to the people you hang out with, right? And
the people you hang out with, right? And so you might have friends who are like
so you might have friends who are like amazing people, but if they are at an
amazing people, but if they are at an old level in your business, if they are
old level in your business, if they are not where you want to be in business, if
not where you want to be in business, if they are where you currently are in
they are where you currently are in business, they might be great
business, they might be great encouragement, but they're probably
encouragement, but they're probably going to have mindsets that make you
going to have mindsets that make you wobble and they are going you're going
wobble and they are going you're going to literally calibrate to their focus
to literally calibrate to their focus and energy and action. You're going to
and energy and action. You're going to start acting like them and no one's
start acting like them and no one's really going to move ahead, right? And
really going to move ahead, right? And so you want to look at can I be in
so you want to look at can I be in connection and get advice and see like a
connection and get advice and see like a pendulum clock if I can start sinking up
pendulum clock if I can start sinking up with people who don't stop and who keep
with people who don't stop and who keep going and who hold the energy. So build
going and who hold the energy. So build strong relationships and you get to do
strong relationships and you get to do this inside of money march and this is
this inside of money march and this is really why I designed the platinum group
really why I designed the platinum group for deeper connection. But no matter
for deeper connection. But no matter what on these sessions like you are
what on these sessions like you are going to build relationships with people
going to build relationships with people in your industry even people who could
in your industry even people who could be seen as competitors.
be seen as competitors. Okay? [snorts] So instead of competing
Okay? [snorts] So instead of competing you realize I'm going to help you build
you realize I'm going to help you build a category of one brand right but
a category of one brand right but instead of competing you support each
instead of competing you support each other. And so you realize that we don't
other. And so you realize that we don't actually live in an infinite pie world
actually live in an infinite pie world in a finite pie world. We instead of
in a finite pie world. We instead of fighting over pieces of the pie we just
fighting over pieces of the pie we just make a bigger pie. We expand [laughter]
make a bigger pie. We expand [laughter] the market. We expand the industry. Like
the market. We expand the industry. Like the people who are winning, there are
the people who are winning, there are people they could be seen as
people they could be seen as competitors, but they support each
competitors, but they support each other. They team up together and the
other. They team up together and the lift gets lighter for everybody, right?
lift gets lighter for everybody, right? So have support. Um,
So have support. Um, and let's see.
and let's see. As I said, like that's really what got
As I said, like that's really what got me from my $0 to 20K. And then my first
me from my $0 to 20K. And then my first group launch was a 50k launch. Like that
group launch was a 50k launch. Like that was a proper launch. The other one is
was a proper launch. The other one is just a onetoone. Um,
just a onetoone. Um, you don't realize it. The biggest I want
you don't realize it. The biggest I want to tell you why money march is so
to tell you why money march is so condensed and it's 30 days and I want
condensed and it's 30 days and I want you to take immediate action is the
you to take immediate action is the biggest cost that you have as an
biggest cost that you have as an entrepreneur is opportunity cost. You
entrepreneur is opportunity cost. You probably heard money loves speed. Money
probably heard money loves speed. Money loves speed. Money loves speed. You can
loves speed. Money loves speed. You can do all the things right but I move so
do all the things right but I move so quick. I make decisions quick. Money
quick. I make decisions quick. Money loves speed. Right? And so as you heard
loves speed. Right? And so as you heard on Christian's call like opportunity
on Christian's call like opportunity cost opportunity cost is the cost of
cost opportunity cost is the cost of doing like of not basically the second
doing like of not basically the second best option right so if you are staying
best option right so if you are staying put then the opportunity cost is what
put then the opportunity cost is what you what you lose out on by not making
you what you lose out on by not making the move and so like Christian said on
the move and so like Christian said on his call he paid off 60k in credit card
his call he paid off 60k in credit card debt in a click in a single click after
debt in a click in a single click after having a $300,000 month in his business
having a $300,000 month in his business right and he was so happy that he didn't
right and he was so happy that he didn't put off his dreams and waste more time
put off his dreams and waste more time and there are times where I look back
and there are times where I look back and I'm like I was so hesitant, right?
and I'm like I was so hesitant, right? But I didn't see I kept delaying this
But I didn't see I kept delaying this thing. Like I didn't I couldn't
thing. Like I didn't I couldn't understand how much like time my energy
understand how much like time my energy and my focus is my most valuable
and my focus is my most valuable resource. And that's why I tell you guys
resource. And that's why I tell you guys just test just keep going just get
just test just keep going just get feedback. When Christian said you know I
feedback. When Christian said you know I invested in every course I saw every
invested in every course I saw every coaching program I got around people who
coaching program I got around people who had what I wanted. I had no plan B. I
had what I wanted. I had no plan B. I just absorbed it all because I saw the
just absorbed it all because I saw the opportunity cost of not doing it. He had
opportunity cost of not doing it. He had the vision of like one day I'm just
the vision of like one day I'm just going to pay this debt off in like a
going to pay this debt off in like a single minute. So I'm not going to waste
single minute. So I'm not going to waste my time right now worrying and
my time right now worrying and overthinking and stretching. I'm just
overthinking and stretching. I'm just going to keep trying things. I'm going
going to keep trying things. I'm going to keep learning from all the people.
to keep learning from all the people. I'm going to sleep on couches. I'm going
I'm going to sleep on couches. I'm going to use leverage, right? And this
to use leverage, right? And this community, this group is the best
community, this group is the best leverage that you could possibly have.
leverage that you could possibly have. So
So when we talk about the concept of a
when we talk about the concept of a mastermind, this concept has been around
mastermind, this concept has been around forever. It's been around before
forever. It's been around before Napoleon Hill. Come on. Women have been
Napoleon Hill. Come on. Women have been masterminding forever in in circles
masterminding forever in in circles together. Okay, this is the quality of a
together. Okay, this is the quality of a mastermind is determined by the quality
mastermind is determined by the quality of the people in it and the level of
of the people in it and the level of community. And the best masterminds have
community. And the best masterminds have a strong ethos and tangible sense of
a strong ethos and tangible sense of community. And why this works is because
community. And why this works is because it creates a powerful sense of identity.
it creates a powerful sense of identity. If you just go to like learn something,
If you just go to like learn something, [snorts] right? Then that's one thing.
[snorts] right? Then that's one thing. Sometimes people are going to get. Have
Sometimes people are going to get. Have you ever been in a group like that where
you ever been in a group like that where everyone's just trying to get something
everyone's just trying to get something [snorts] versus you join and there's a
[snorts] versus you join and there's a strong kind of moral code. There's a
strong kind of moral code. There's a sense of community. So now everybody has
sense of community. So now everybody has a new sense of identity like an
a new sense of identity like an operating system, right? And we're all
operating system, right? And we're all leaning in and supporting each other and
leaning in and supporting each other and there are hot seats. This is where
there are hot seats. This is where someone goes on a hot seat and they'll
someone goes on a hot seat and they'll get coaching and they'll get support
get coaching and they'll get support from everybody else in the group, right?
from everybody else in the group, right? And it becomes that rising tides lifts
And it becomes that rising tides lifts all boats, right? And that's what I have
all boats, right? And that's what I have designed whether it is mine that you
designed whether it is mine that you join. I would highly recommend creating
join. I would highly recommend creating this for yourself. this what I've done
this for yourself. this what I've done in the money march platinum mastermind
in the money march platinum mastermind and this is what the vortex is for the
and this is what the vortex is for the whole year and vortex you'll meet them
whole year and vortex you'll meet them inside of the money march platinum uh
inside of the money march platinum uh mastermind so this is when everybody is
mastermind so this is when everybody is focused on giving and uplifting and if
focused on giving and uplifting and if you just focus on giving and uplifting
you just focus on giving and uplifting other people you will receive too if you
other people you will receive too if you build a culture and a community where
build a culture and a community where everyone is giving and receiving what h
everyone is giving and receiving what h is everybody is giving and uplifting
is everybody is giving and uplifting each other everybody will receive they
each other everybody will receive they will all receive 10 times more and you
will all receive 10 times more and you set that standard right So creating
set that standard right So creating culture of accountability of connection
culture of accountability of connection of ideas drives everybody forward. Now
of ideas drives everybody forward. Now we have a little bit of time left. I
we have a little bit of time left. I want to check in and see how everybody
want to check in and see how everybody is doing. Can we shake it off?
is doing. Can we shake it off? [laughter]
[laughter] [gasps] Can we shake it off? Can we get
[gasps] Can we shake it off? Can we get excited? Yes. I see Celia. Sierra
excited? Yes. I see Celia. Sierra Merrill is here. We still have over 111
Merrill is here. We still have over 111 112 people. Wow. Thank you guys. This
112 people. Wow. Thank you guys. This has been such a fun call. It felt really
has been such a fun call. It felt really good to get them visible.
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