Transcription YouTube :
Foundations of Digital Marketing and E-commerce: Introduction to Course 1

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Transcription de la vidéo

now that you have some idea of what to

expect in this program as a whole I'd

like to tell you a little more about

what's in store for you in this course

we'll start with the basics exploring

what e-commerce and digital marketing

are and what people in these industries

do on a day-to-day basis

we'll also cover some of the core skills

for success in digital marketing and

e-commerce roles including some you

might already have and how this program

will help you build them

then we'll explore the current landscape

of job opportunities

you'll learn about some of the

opportunities available for entry-level

job Seekers and the responsibilities

that go with them this information

should get you thinking about your

interests and how they can help you find

a fulfilling career path

later on in the course we'll explore

some tools for engaging potential

customers and driving online sales

we'll find out what goes into creating

digital marketing strategies and

discover some tactics they can use to

reach customers like digital ads email

and social media

lastly we'll cover why it's important to

measure and interpret the results of

those tactics and how businesses use

those insights to improve their overall strategies

strategies

we'll also provide a few more career

tips to keep in mind as you continue on

to the next course that's all coming at

you down the road right now we're going

to go over some resources that will help

you get the most out of this program

I'm so excited for you to start this

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