0:01 When we talk about a new specific topic
0:03 and we use an analogy, we technically
0:06 still let the same point come across to
0:07 the market, but we're using an analogy.
0:10 So instead of 200,000 people, three
0:11 billion people can understand it. I'll
0:12 give you an example and this is going to
0:14 work for you a lot as well. Let's say I
0:15 explain this right right now people are
0:17 watching and as an example I can tell
0:18 you, okay, cool. We have top of the
0:19 funnel ads. You get followers, you
0:21 convert them with a set and then you
0:22 need to have middle of the funnel
0:23 conversion to get these people to pay.
0:24 How many people can understand
0:26 specifically that line that I said?
0:27 >> Very few because you have to be educated
0:29 in the niche and yeah. So, as an
0:30 example, when I say, "Okay, I have a
0:32 bucket of water 3 miles away from my
0:34 house. I walk to that lake. I fill it up
0:36 with water, but there are a lot of holes
0:38 in the bucket. I walk back home with the
0:40 holes in the bucket." Then I come home,
0:42 there's no water left. I now use two
0:44 different examples that technically
0:45 means the exact same thing. I just
0:46 didn't relate them with each other. So,
0:49 using analogies is one thing in which
0:51 you can make sure that the point comes
0:53 across to the market because you relate
0:54 it with the ads part. I like that. I
0:56 like that, bro. And then, bro, you can
0:59 really focus on the ability to attract a
1:01 broader market while still being niched.
1:04 >> And what's crazy is that you give your
1:07 ICP the aha moment because sometimes I'm
1:09 doing reals and I'm like, [ __ ] this is
1:11 so specific. What if my audience doesn't
1:13 like who is my ideal audience doesn't
1:14 actually understand this concept just
1:16 yet cuz I have clients where they're
1:17 like, okay, like what's a converting
1:19 mechanism? What's X? What's Y? And then
1:20 I'm thinking to myself, like, hold on a
1:22 second. If I'm making videos so specific
1:24 with different kind of, you know, um,
1:26 words and everything, my ICP might not
1:27 even be able to understand it. >> Yes.
1:27 >> Yes.
1:29 >> But you give them the aha moment. >> Correct.
1:29 >> Correct.
1:30 >> So now they're able to understand what
1:31 you're saying.
1:33 >> And the biggest part is now we're
1:35 talking about copy. So when you know
1:36 what you're talking about verbally,
1:37 you're talking about what you just said
1:39 verbally, talk about ICP, whatever. We
1:40 talk about the content I just showed
1:42 you. We use an analogy. When you
1:44 replicate and when you combine it with
1:47 the the visual expectation, you'll
1:50 create way more conversion. The best way
1:52 to get buyers from the videos that
1:54 you're making is the things that you're
1:56 verbally talking about need to make
1:58 sense with what you're visually showing.
1:59 As an example, let's say you're talking
2:02 about you make uh $250,000 a month as an
2:04 example, right? You do that with all the
2:06 implementation with the but then you're
2:09 here just in a background with whatever
2:12 with a very generic background with
2:13 curtains. It wouldn't relate with what
2:14 you're visually seeing.
2:16 >> Does that mean you need to show off? No.
2:18 But it needs to show some level of
2:19 authority. The reason why we're here in
2:21 this room is because it's a very nice
2:22 background. We're here together right
2:24 now. We came to this nice studio. We
2:26 have nice lights. So, it comes across
2:28 more professional. So, people instantly
2:29 perceive that with, okay, cool. The
2:31 things that you're showing make sense.
2:32 >> Higher perceived value, right?
2:33 >> Exactly. And then when you talk about
2:35 analogy, back to this point, two people
2:36 have the power of three. So, let's say
2:38 you're pulling something with two
2:39 people, you have the power of three
2:41 people. When you're pulling alone, it's
2:43 going to be very tough.
2:44 >> This goes with content as well. So, you
2:46 need to make sure the only thing that I
2:47 see because you have conviction. the
2:49 things that you talk about make sense.
2:51 The only thing I have seen because I
2:52 checked your Instagram before, the
2:54 things that you're showing, I don't feel
2:56 like it's visually appealing in terms of
2:58 quality with the things that you're
2:59 talking about.
3:00 >> Okay. So, is that why in certain
3:02 variations you're using my boards,
3:03 you're using just something where you
3:04 could visually write it down? Because if
3:06 I'm talking like this about a niche
3:08 specific topic, if they're not able to
3:09 like actually visualize it, it just
3:11 makes it 10 times harder for them to
3:12 actually understand what the message is. Correct.
3:12 Correct.
3:14 >> Correct. Because when they visually can
3:16 see something, they'll be able to relate
3:17 with that topic, which means it
3:19 increases pretention. If you're talking
3:21 about something alone, how hard is it
3:22 for people to understand to not visually see%.
3:23 see%.
3:24 >> You know, the reason why this is the
3:26 case is because when you're not showing
3:28 something visually, your brain needs to
3:30 picture something in its head to think
3:31 about potentially something
3:32 >> and making your audience work so early on.
3:33 on.
3:34 >> Making your brain work. People don't
3:36 want their brains to work. They just
3:37 want to see something.
3:48 >> Correct. Yeah.
3:50 >> When you talk about myro videos, who do
3:51 you think people think on?
3:52 >> Yeah, for sure. You, bro. Yeah.
3:53 >> When people talk about story sequences
3:55 and acquisition,
3:57 >> nobody else has [ __ ] done it.
3:59 >> And then to be super honest, have I
4:00 invented that?
4:01 >> Probably not.
4:02 >> I don't know. There's probably been a
4:04 guy that that sold through story
4:05 sequences before I did, but I don't
4:08 [ __ ] care. I claimed it. Every single
4:10 time people see Myro videos, every
4:12 single time people see similar story,
4:13 it's like, "Oh, you got that from the
4:14 >> They always relate back to the founder
4:15 or back to the
4:17 >> the pioneer." The pioneer. So, the most
4:19 important thing is every single buyer
4:20 will ultimately buy from the person
4:22 that's on top. Another thing, very
4:23 important, this is the most important
4:26 one, documented content versus
4:28 non-documented content. Every single
4:30 person in the market is creating
4:33 documented content. This is undocumented
4:36 content. When I see your content right
4:39 here, you were going to sit down to
4:41 create this specific reel. You took your
4:44 time out of the day to sit down to talk
4:47 about a topic to ultimately have the
4:49 goal of selling your product towards the
4:51 market. So, people know that you
4:53 intentionally sat down to record this.
4:55 Unconsciously, people start to think you
4:56 have the time to just sit down on a
4:59 daily basis to force yourself because
5:00 nobody likes to make content, sit down,
5:02 script something out. Nobody does, bro.
5:03 We want to do our work. We want to do
5:06 what we're good at doing and we want to
5:08 showcase that while we're doing our
5:09 thing. So, we want to document it while
5:10 we're doing our thing.
5:11 >> And do you feel like that that
5:14 indirectly tells your audience that
5:16 you're too busy to just sit down and
5:17 sell and you're Yeah.
5:19 >> How do you have the [ __ ] time? I
5:20 don't have time to do this. The only
5:21 thing that I'm doing is I'm doing my
5:23 [ __ ] with you right now. Recording a 1
5:25 hour video specifically right now. And
5:27 I'll clip this up and show from contest.
5:28 You think I have time to script out
5:29 something for three hours and then sit
5:31 down with you and say, "Okay, you know
5:34 what, Gary? Okay. Three, two, one. Okay. >> Yeah.
5:34 >> Yeah.
5:35 >> [ __ ] no.
5:37 >> Where's the fine line of doing
5:39 documented and undocumented? Because
5:40 that's where I want to be able to have
5:41 that kind of balance, right?
5:42 >> If you want to maintain authority, you
5:44 never have to make documented content.
5:46 Why would you make documented content?
5:48 Every single thing and value that I do
5:50 to the market is undocumented. I do my
5:53 thing anyways and I clip the short form
5:54 out of it. YouTube videos are always
5:57 documented, but not really because we're
5:58 not having any in frame here. People are
5:59 watching right now. They like the video,
6:00 but they don't have any idea what we're
6:02 talking about. when it comes down to a
6:03 frame, right? Whereas most people start
6:05 the video with, "Okay guys, today we're
6:06 going to talk about the offer. We're
6:07 going to talk about this. We're going to
6:07 talk about
6:09 >> Yeah. It's very standard, very salesy."
6:11 >> The only thing that we reframe it
6:12 instead of, "Okay, the camera's on.
6:14 We're talking." It's like we're talking
6:16 and the cameras are on.
6:17 >> Yes. Exactly.
6:18 >> So, we could have this exact same
6:19 conversation right now if the cameras
6:20 weren't on.
6:21 >> Yeah. Very different frame. Yeah.
6:24 >> So, that means you have the authority,
6:26 >> meaning people perceive it like that. I
6:27 didn't made this real where I said,
6:29 "Okay, three, two, one, we'll go." You
6:31 know, this was just a clip out of a
6:32 >> That's that's like probably like the
6:33 biggest thing that I've just had so far
6:34 in terms of mental shift is
6:37 understanding that you can make
6:38 undocumented instead of documented
6:40 because for me it's too documented sometimes,
6:40 sometimes,
6:42 >> bro. Too documented.
6:44 >> It it is. And but that's what most
6:45 people have, right? And then the other
6:47 thing that I want to tell you is when
6:49 you just document what you do, your
6:51 sales calls, your client calls, your
6:52 life, the the fact that we're here
6:54 sitting down, the the YouTube video,
6:57 whenever you just document document your
6:59 [ __ ] anyways, you save yourself time. >> Yeah.
7:00 >> Yeah.
7:03 >> Because trust me, everybody knows
7:05 scripting a real, sitting down to record
7:07 that you're over procrastinating. You
7:09 don't want to do it. It needs to be
7:10 perfect in your mind. You need to redo
7:12 it seven. Nobody likes that. and you're
7:14 unconsciously spending five hours on
7:16 creating one reel. Whereas this was
7:18 literally 30 seconds of work because I
7:20 was doing my thing anyways. Yeah. When I
7:22 do a long form, the flow state I get
7:24 into, especially on a client fulfillment
7:26 call, bro, I'll go an hour just flow
7:28 stating and I'll spit so much value and
7:30 I'm like, [ __ ] this is amazing for
7:32 real. Right. And I think I know exactly
7:34 what you mean because the flow state I
7:35 get when I'm like, let's say 45 minutes
7:36 speaking in a long form content, I'm
7:39 spitting value versus 3 2 1 record. >> Exactly.
7:39 >> Exactly.
7:41 >> It's so much more different. It's almost
7:42 more authentic when you're in a flow
7:45 state and in your flow state the people
7:46 recognize that from short form. You're
7:48 completely yourself.
7:50 >> You are who you are talking about your
7:52 experience. So the effect will hit 10
7:54 times harder than you forcing yourself
7:56 to record something. And you save
7:57 yourself time because you don't have to
7:58 script anything anymore.
8:00 >> You save a lot of time, brother.
8:01 Especially like if you have like the
8:02 proper SOPs for your editing, you have
8:03 the proper everything.
8:05 >> Absolutely. It's it's it's literally
8:07 it's terrible. It's absolutely terrible.
8:10 I just I I have less YouTube videos with
8:12 me speaking to someone else in person,
8:14 but more so on like a video or whatever
8:15 it might be. So, do you feel like
8:16 there's a way where like say for
8:18 example, I have a long form content with
8:20 me and aro board talking about X topic.
8:22 How could I make that undocumented? Cuz
8:24 I feel like it might be a bit tough
8:25 sometimes. No, like if for example, I
8:27 have a 30-minute video talking about a
8:28 topic on a myro board. I want like let's
8:30 say 1 minute out of that. You need to
8:33 shift your mindset from just doing what
8:35 you do. Because the moment you do by do
8:37 your thing by not thinking about you
8:39 doing your thing, it always becomes the
8:41 best thing. As an example, when you're
8:43 not thinking about recording something
8:44 and you're just doing your client call
8:46 and you're very active on that client
8:47 call talking, then afterwards you think
8:49 like, [ __ ] I wish I've clicked this up.
8:50 >> I should have recorded
8:52 >> that thought then you did the right
8:53 thing. So you should just record
8:55 anything you do anyway. Okay.
8:56 >> That's why you always say like your
8:58 story sequence idea goes into a real
8:59 goes into a YouTube and then you just
9:01 backtrack. I've been doing that with
9:03 myself and my clients. And I do see
9:04 exactly what you mean, bro. It's been
9:06 helping me a lot.
9:07 >> Legend. I'm very happy with that, bro.
9:09 You see, I make this and then I talk
9:10 about one specific niche topic. This one
9:12 I talked about the profile funnel. Cool.
9:13 This profile funnel relates back into a
9:15 story. Boom. The story relates back into
9:18 a u highlight. And then it could go back
9:20 into a YouTube video. We're recording a
9:21 video right now. This will be an hour
9:23 video. Yeah. Right. Of how I helped my
9:24 clients scale to XYZ. And then people
9:26 can see this video and be like, "Wow,
9:27 okay, cool. This is very interesting.
9:28 Um, I want to know more about what he
9:30 does." And then people go to my reels.
9:32 They'll see clip of reels from us
9:33 talking about this stuff and they see
9:35 YouTube they see a video. Today was a
9:38 [ __ ] amazing day of Gary whimper eat
9:39 some food. We did this. We did this. And
9:41 then we'll formulate that into a YouTube
9:43 video. And then we say, "Oh, what what
9:44 did we talked about? We talked about the
9:46 fact that nothing beats selling towards
9:49 qualified audiences. Same with what we
9:50 talked about in the beginning." So it's
9:53 it's a replicated system of repetition
9:56 into diversifying the content that you
9:58 make instead of sitting down to create something.
9:59 something.
10:00 >> And did you have a kind of a kind of
10:02 shift that made you realize like you're
10:04 going from too documented and now you
10:06 want to go back to more undocumented
10:08 because I feel like I don't know like
10:09 did you have a shift that made you
10:10 realize that
10:12 >> you you know what the real shift is? The
10:16 real shift is you the the moment you
10:19 change as a person internally and you
10:21 grow as a person internally, you will
10:24 see the difference in the contra.
10:26 >> This is super hard to explain. You won't
10:28 change by making documented content
10:29 because you force yourself to do
10:31 something. When you level up as a person
10:33 and you keep documenting what you do,
10:35 people see the shift in content because
10:37 you level up as a person and you learn
10:39 and that is true authenticity that
10:41 people no matter some people will
10:42 recognize. I see everybody's content.
10:44 I'm like on a conscious level, I can
10:46 understand 100% of it. Yeah,
10:49 >> right. You could as well. But 99% of
10:50 people that see your content, even
10:52 though they like this is the question
10:54 you ask yourself, right? If you ask the
10:57 if I ask my whole audience, 97,000
10:59 people, why don't you pay me? Why don't
11:01 you buy from me? Only 7,000 people could
11:02 give me an answer on that.
11:04 >> Yeah. The other 90 have the same reason
11:06 as these 7,000 people, but they're
11:08 unconscious about it. Every time you see
11:09 something, you get a feeling with it.
11:12 You got a like it's like it's like you
11:14 walk into a you walk into a perfume
11:15 store, right? Yeah. You walk in here,
11:16 you're like, "Yo, I got to get out of
11:18 this [ __ ] ASAP." Or like, "Oh, yo, this
11:20 smells good. I want to walk into this
11:22 store." And then there's so many selling
11:24 points when it comes down to smell, when
11:26 it comes down to verbal, so voice. And
11:27 that's so important.
11:29 >> So that's how you level up. When you
11:30 level up as a person, you don't have to
11:31 force yourself to do anything.
11:33 >> So your front end is an extension of the
11:35 person you are in your personality.
11:38 Therefore, by the like not not only the
11:39 longer you are in business, but the more
11:41 business maturity you get, what happens
11:43 is your personality starts to, you know,
11:45 elevate and so does your content and
11:46 what you're saying and what you're not saying.
11:47 saying.
11:49 >> And the only difference there is that
11:51 differentiates the people that are
11:54 actually authentic and real into growing
11:55 as a person, which relates and reflects
11:57 on their business instead of trying the
11:59 people that try to force it because most
12:00 people try to [ __ ] force it.
12:01 >> Yeah. And then that's how you get an
12:04 audience of people that you're selling.
12:05 Like you're selling to them, but they
12:06 don't even realize that they're being
12:08 sold to.
12:08 >> My G,
12:09 >> you got it.
12:11 >> That's [ __ ] bro. The wavelength right
12:13 now is is is insane. That's >> Wow.
12:13 >> Wow.
12:14 >> We're in flow state
12:16 >> now. So this will be an extremely
12:18 profitable documentation that we can
12:20 clip. You know what I mean? And like
12:20 we're not thinking about creating
12:21 anything. We're just
12:24 >> not even Yeah. We're talking. Yeah. So
12:27 yeah bro in this matter quality will
12:30 never like quality of actual production
12:32 will be way less valuable than quality
12:34 of the things that you're talking about.
12:35 So you have three levers. You have
12:37 volume quality quality. You have volume
12:39 in the amounts of content that you
12:41 create. You have quality in the things
12:43 that you say within the content itself
12:44 >> because of the copy. Yeah.
12:46 >> And you have quality in how good is the
12:47 lighting, how good is the editing. Got it.
12:48 it.
12:50 >> The quality of the editing and etc. All
12:52 that stuff is the least important one.
12:55 >> I agree. then volume. Because listen, I
12:58 made a lot of money. We made $2.5
13:00 million last year. We made [ __ ] $3
13:02 whatever million dollars this year,
13:05 right? The only difference is I made no
13:08 more than 60 reels.
13:11 >> You can see this this like you can these
13:13 are all the reels that I've created.
13:16 Under 100 reels I created in total in
13:18 total under 100 reels and under 25
13:21 YouTube videos. So volume quality
13:23 quality quality editing style quality
13:25 lighting right the actual proportion in
13:26 which you create content least important
13:27 then volume is the least important
13:28 because it doesn't matter if you post
13:30 one really a week or two you as long or
13:32 or [ __ ] 10. You can post 10 but if
13:33 they're all scripted and forced it's
13:35 never going to be the same one [ __ ]
13:38 one that gets 174k likes 5k likes with
13:39 people that actually show interest in an
13:41 amazing topic and the latest one is the
13:42 quality of the content you create. But
13:45 if you're earlier on into your business
13:47 career, whatever it might be, online
13:48 presence, because for me, I only have
13:51 about 2.5 2.2K followers, right? So in
13:52 that case, would you still say that the
13:54 volume of reals that I would post
13:56 compared to someone at let's say your
13:57 level, like would that not obviously defer?
13:58 defer?
14:00 >> That will absolutely be different, but
14:03 the reason why I I need to start posting
14:05 more volume because I have figured out a
14:06 process that works for me. So, as long
14:08 as I be able to document more content in
14:11 a very natural way, I'll be able to
14:12 constantly evolve in the things that I'm
14:14 creating. Okay. For people that are
14:15 starting out, I wouldn't even say you're
14:16 starting starting out, right? You need
14:17 to you're in a part where you need to
14:18 level up. >> Yeah.
14:18 >> Yeah.
14:19 >> That's a different part, right?
14:20 >> Yeah. For sure.
14:23 >> You need to focus literally focus is
14:24 zero on volume. >> Okay.
14:25 >> Okay.
14:28 >> Zero. Because the reason why my brand is
14:30 super authentic is because you have two
14:31 different people. And Alexi says this
14:32 and this the only thing that I
14:34 completely disagree with with him. He
14:36 says, "Sit down and efficiently plan
14:38 your content. Friday afternoon, you sit
14:40 down from 12:00 to 3 p.m. and you work
14:41 on everything you create." This is what
14:42 we just talked about. It's forced. But
14:44 what if I just document my life and
14:46 accordingly along the way, I'll just
14:47 showcase this, showcase this. I'm
14:49 traveling there. I'm doing this. You're
14:51 also thinking about you're taking them
14:53 on that real human journey of what
14:55 you're experiencing, which is so much
14:57 more authentic and so much better. and
14:59 your brand comes across as super real
15:02 instead of doing that force where you
15:04 because this is also the thing that
15:06 people love to see someone grow. The
15:08 biggest thing that you can focus on is
15:10 people the growth. So specifically
15:12 people want to see you do good. People
15:14 want to see you do good. So you're doing
15:16 a lot better when you're constantly
15:18 doing different things, evolving,
15:20 talking about different things every
15:22 single day. Because if you this Friday
15:24 sit down and record 10 reels and you
15:26 post one every week, people still think
15:28 you're exactly the same in 10 weeks from
15:30 now because you post the same [ __ ] It's
15:32 the same background. It's the same. You
15:32 see what I mean?
15:33 >> Yeah, I see what you mean.
15:36 >> So that's why creating something new. I
15:37 want to check I want I want you to check
15:38 out this reel.
15:40 >> Only way to keep making a lot of money
15:42 all the time is having new offers,
15:44 having new content. Like even though
15:47 this would work super well for me now,
15:49 let's say the top one, right? these type
15:50 of reels that I make, every three months
15:52 I create something new. People like
15:54 improvement. When you're actually
15:55 following a brand and you see someone
15:57 grow, people want to be part of that.
15:58 That's the most important thing. So, you
16:00 always want to create new [ __ ] Creating
16:02 new stuff and always making things
16:04 better is probably one of the biggest
16:06 things that you can do for branding to
16:08 make your brand. So, what's crazy is
16:11 that it's not just them seeing you grow
16:13 and seeing your content get better and
16:14 better and you get better as a person,
16:15 but at the same time, I feel like it has
16:17 a psychological effect of, okay, well,
16:19 his content is getting better. He's
16:21 getting better as a person. The business
16:22 must be getting better. Let me actually
16:23 hop on the business because it's
16:26 actually getting every single person
16:28 wants to hop on a on a [ __ ] uh on a train.
16:29 train.
16:30 >> It's like a rocket ship that's just going,
16:31 going,
16:32 >> you know what I mean? Like, why does
16:34 crypto or Bitcoin works like this? The
16:36 moment it goes up, you want to buy in
16:38 because it's going up and up and up. But
16:39 who wants to [ __ ] you know what I mean?
16:41 >> People have FOMO because they see how
16:42 much it's working. Yeah.
16:44 >> You want you want to focus on creating
16:46 new [ __ ] rather than doing repetitive
16:47 [ __ ] that's working.
16:49 >> Trust me. So when something is working
16:50 for the first time, you're obviously not
16:51 going to say, "Yo, I'm not going to do
16:53 this anymore." Like I do myro videos
16:55 still. It works, right? But I constantly
16:57 create new [ __ ] Look, everything here
16:58 looks different than everything here
17:00 again already with my talking ads. The
17:01 reason why I win and in all honesty is
17:02 because I have the most data. I know
17:04 exactly what I need to say to get
17:05 somebody to pay me. >> Yeah,
17:05 >> Yeah,
17:08 >> I know exactly what I need to say for
17:10 someone to pay me money. The the main
17:11 frame of what we're talking about here
17:13 now with content, you're going to go
17:16 from literally this having different
17:18 components in a company and then you
17:21 being this working on each individual
17:23 component here and that one and this one
17:26 and this one and this one to you being
17:28 the main character doing the [ __ ] you do
17:30 anyways. And then this will all be
17:31 distributed opponents get hit
17:34 regardless. Exactly. Exactly. And if you
17:35 look at business like that, you play it
17:37 on [ __ ] levels where people that make
17:39 billions play it at because how will you
17:41 always ever be able to constantly
17:43 distribute your time, outsource it,
17:45 distribute your time to be able to build
17:47 something like this where you do your
17:49 [ __ ] while you build a team around doing
17:51 that [ __ ] that will then be distributed
17:52 in these phase
17:53 >> and it's all interlin in a way where
17:55 it's just gives you the ultimate
17:56 leverage possible.
17:58 >> Exactly, bro. Exactly. And this is
17:59 everything that you need because
18:00 obviously this thing is probably going
18:02 to, you know, deliver me so many
18:04 quantity short forms. One long and how
18:05 long did it took me an hour? >> Yeah.
18:06 >> Yeah.
18:07 >> You know, instead of [ __ ] doing
18:09 mapping everything out and then
18:10 >> you see what I mean? >> Yeah.
18:11 >> Yeah.
18:13 >> So, yeah, I think content is [ __ ]
18:13 important, bro.
18:14 >> Way smarter. Way smarter.
18:16 >> You understand this [ __ ] bro? You're
18:16 you're done.
18:18 >> Yeah. I didn't view it that way. I
18:19 didn't look at it that way before,
18:22 right? and the growth like the linear
18:24 growth and the effect that it has. It's
18:25 amazing because then while you're
18:27 growing with the reals, you're growing
18:28 with the YouTube, which by the way, bro,
18:30 kudos to you. The YouTube videos you
18:31 used to make a year ago compared to
18:33 right now. Hats off, bro. And I I I
18:34 don't compliment people often in the
18:37 space, bro. But truly, bro, like
18:38 compared to a year ago, same with story
18:40 sequences, same with reals. That's why I
18:41 paid you. >> Exactly.
18:41 >> Exactly.
18:42 >> That's why I paid you, bro. Game is
18:43 game, bro.
18:45 >> Exactly. No, that that's very true. And
18:46 what you're saying is very very true
18:48 because it's constantly changing, right?
18:51 Again, everything is adapting. So, it it
18:53 and now let me tell you this. It doesn't
18:55 only works on an upsert, like an upwards
18:57 spiral when it comes down to, okay,
18:59 cool. Um, like, wa, Nick is always doing
19:01 better. It also works in reverse. When
19:04 people see, okay, [ __ ] Nick produces
19:05 this now, but let me go back to his old
19:08 videos where he was doing this. Then
19:10 they think, holy [ __ ] [ __ ] this guy
19:13 was this three years ago. He is now
19:15 doing this. He did that in just three
19:17 years. So it works reverse as well
19:19 because people can look back to the old
19:22 you and see how you grew. >> Yeah.
19:22 >> Yeah.
19:24 >> That's why I say the best thing that you
19:26 can ever do, the best business model is
19:28 capture your progress. >> Yeah.
19:28 >> Yeah.
19:30 >> Because people now see, okay, this
19:31 wasn't Nick three years ago. Nick three
19:33 years ago, he wasn't lying about the
19:35 moment he said in three years ago he
19:36 didn't have any money in his bank
19:37 account. Because they can look at this
19:38 how to find and train and manage
19:40 appointment setters through online jobs.ph.
19:41 jobs.ph.
19:42 >> Yeah. Yeah.
19:44 >> You know, that's [ __ ] ridiculous. I
19:46 was doing a little team call with the
19:48 three of my first clients.
19:50 >> Yeah. So for me documenting my progress
19:52 something that I have to do more have to
19:53 do more. Yes.
19:55 >> Like now Nick is doing this type of
19:57 content. They're like what did he do to
19:59 create so much better whatever. You know
19:59 what I mean?
20:01 >> But also I feel and bro this is going to
20:03 be crazy to say. I feel like when you
20:04 tell your audience, oh I used to make
20:06 10K a month this that whatever. And you
20:08 would just talk about it versus you
20:10 showing them they're like holy [ __ ]
20:12 Okay. No. Like this guy was actually
20:13 exactly where I was at. And that creates
20:15 a level of relatability. Why? Because if
20:17 I'm not good at making content, I'm
20:18 making, you know, 10 15,000 a month and
20:20 I'm managing setters and I see your
20:21 content from a year ago and I'm like,
20:23 "Wow, he's the exact person a year ago
20:25 that I am now today and now he's there."
20:28 You create that factor of relatability. >> Yes.
20:28 >> Yes.
20:31 >> And then credibility as well as
20:33 >> trust. The biggest currency right now is
20:34 trust. When I say I'm going to make
20:36 100,000 in one of my videos, you'll
20:37 never believe it, but one of my videos
20:39 uh in in my YouTube videos, I said I'm
20:41 going to make $100,000 a month. So when
20:43 people watch that back and now they know
20:45 I make $100,000 plus way more, they can
20:47 really in instantly relate with that and
20:48 be like, "Yo, holy [ __ ] this is [ __ ]
20:50 ridiculous." Yeah. Like it's insane that
20:52 what this guy is selling is absolutely
20:53 true. Because
20:56 >> not only from a perspective of um actual
20:59 reality, we went from 100k, 200k to now
21:01 making over 300k a month. This guy
21:03 believed so much in himself. He got to
21:03 this point. It's
21:04 >> confidence and conviction sells.
21:05 >> That's why you need to talk about how
21:06 much you make.
21:08 >> Yeah. Only reason why people don't want
21:09 to talk about the amount of money that
21:12 they make in all reality is fear. I'll
21:15 tell you why. It it could be some form
21:17 of disbelief in yourself. I'll tell you
21:21 why. When you talk about you comfortably
21:23 saying, let's say you make 80, 100K,
21:26 people 200K, 5K a month, whatever the
21:27 amount is that you're making, but let's
21:29 say you're comfortable talking about the
21:30 amount that you make, which I've always
21:32 done from the start when I was making
21:35 5,000 to now making [ __ ] millions,
21:38 right? Always. is when you're just
21:39 internally when you're not comfortable
21:42 about talking about it, you probably not
21:44 100% confident in the ability to get to
21:46 the next level. I'll tell you why. When
21:48 you know for a,000%
21:51 right in two weeks, let's say you're
21:52 making 100 grand now. Let's say for a
21:54 th000% in three months, you'll be making
21:56 200. And in a,000% in these six months,
21:58 you'll be making a million a month. You
21:59 don't mind saying it now because you
22:00 know what I mean?
22:02 >> You speak it out loud because um
22:03 >> this could just be an example of
22:04 >> you know it's going to come true, right?
22:06 >> Exactly. But I know you're you are very
22:07 confident in what you do and you show
22:08 that in your content. That's why it's so
22:10 good. That's why people pay you because
22:12 you get a lot of referrals from people. Yeah.
22:12 Yeah.
22:14 >> The main form of acquisition is referrals.
22:14 referrals. >> Yeah.
22:15 >> Yeah.
22:17 >> Um which of course is not consistent,
22:18 sustainable. You want to be able for it
22:20 to be more predictable, which is what I
22:21 tell all my clients, right? That's why
22:22 having a system where it will deliver
22:24 you leads coming in from the organic or
22:27 from paid is much more reliable and
22:28 consistent because it's more predictable
22:29 compared to referrals.
22:30 >> So what's the main problem? Well, so
22:31 right now is that I have leads coming in
22:33 and I have clients coming in and the
22:34 clients that have closed for my agency
22:35 as well as for my consulting because I
22:37 have two main offers like for context is
22:39 I have the consulting which is like for
22:41 info owners that are making less than
22:43 20k a month or when I get started as
22:44 well and I help them out and then I
22:46 crossell them 6 months afterwards to my
22:48 agency when they're already making a
22:49 good 30 40k a month and I give them
22:51 active management right with the setters
22:53 the closers daily team meetings all that
22:53 kind of stuff
22:55 >> done with you done for you. >> Yeah.
22:55 >> Yeah.
22:58 >> Okay. And you'll obviously get a lot of
22:59 referrals for your agency because it's
23:00 going really well. >> Yes,
23:00 >> Yes,
23:01 >> referrals are great. So, obviously get a
23:03 lot of referrals. Getting referrals is
23:05 never bad. Understand that. The main
23:07 foundation of you proving yourself that
23:08 you have a great product is getting
23:08 referrals. Okay.
23:10 >> So, know for a thousand% that you're
23:11 very good at what you do because you get
23:12 referrals. Yeah.
23:14 >> Second thing, you want to be able to
23:16 become now you're the main character in
23:18 delivery, which is important. >> Yes.
23:18 >> Yes.
23:20 >> You are you have several components in
23:22 the company. Sales and then conversion
23:23 when it comes down to content. >> Yeah.
23:24 >> Yeah.
23:25 >> And you have delivery. Tell me the
23:26 question you want to ask me.
23:28 >> So, in the selling, I mean, I'm doing
23:29 everything myself. Like, I'm hopping
23:31 them on sales calls, but the thing is is
23:33 I'm not taking that many sales calls per
23:34 week because as much as I'm getting
23:36 followers and I'm getting leads coming
23:38 in for my content, I feel like my DM
23:40 setter, which I take accountability is,
23:42 is not at the highest level as he should
23:43 be. Therefore, there's less conversion
23:46 happening. I see the main reason of
23:47 what's happening right now is because
23:48 for the people that and especially you
23:50 now you're extremely good at referrals
23:52 meaning you get a lot of referrals
23:54 meaning you get amazing clients but you
23:55 don't have any predictability because
23:57 there are no clients coming yet for the
23:58 agency specifically that you want to get
24:00 from the content as an example your
24:02 brand I do that's my main stream of
24:04 income including the referrals so you
24:05 need to add that as an add-on
24:06 >> that's what I'm saying like a whole
24:07 different pipeline of people coming in
24:09 besides just the referrals which will
24:11 just like blow up the business bro and
24:12 increase it so much
24:13 >> and I'll tell you why that happens you
24:14 have three different components. You
24:15 have sales, you have content and you
24:17 have delivery. That are the main
24:19 components. This is obviously conversion
24:21 and traffic and then you have delivery.
24:23 Fill in for a product for whatever. Now
24:25 the main thing you you are the main
24:26 character here. You've already solved
24:28 this problem, right? >> Yes,
24:28 >> Yes,
24:29 >> you've already solved this problem. It's
24:30 good because you get referrals. Now you
24:32 haven't solved these two problems. Maybe
24:33 this one. Yes, you have solved this
24:34 problem, right? Check mark 100%
24:36 attention at the same time every single
24:39 time. This is solved. But here maybe
24:41 it's 25%.
24:42 >> Meaning you now should put focus on
24:44 this. The moment you start to put focus
24:45 on making more content and better
24:47 content, automatically what's going to
24:48 happen is
24:49 >> that will diminish, right?
24:50 >> Yeah. And it's not even it will
24:52 diminish. It will maintain its standard
24:54 because you do what you're doing. But
24:56 you it will diminish in terms of mindset
24:58 and frame where you put your time
25:00 towards. So it won't diminish in terms
25:02 of results, actual results as long as
25:03 you maintain the stability in here with
25:04 the right people which you do have. >> Yes.
25:05 >> Yes.
25:06 >> Right. So you still keep getting
25:09 referrals. Now your mind is projected.
25:10 You have two different levels. the
25:12 actual reality of the the technicalities
25:13 of what you're working on and your mind
25:15 your mind is now purely on fulfillment
25:17 and improving certain things. We just
25:18 for 20 minutes talked about content. So
25:20 you now know what you need to do. When
25:21 you start to put your brain on creating
25:22 more content and you start to become
25:24 that authority level within your
25:26 content, you put your attention on
25:28 making content. So you'll become better
25:31 at doing that. So people instantly start
25:33 to relate with you as making more
25:34 content documenting your story.
25:35 >> Yeah. It's like because I nailed the
25:37 fulfillment so well because of my
25:39 referrals because of the result. It's as
25:41 if I go on autopilot for the delivery
25:42 and then my mind goes more towards the
25:44 content, the posting, and the
25:46 fulfillment still takes care of itself.
25:46 I see what you mean.
25:47 >> Because you need to now learn because a
25:49 business without sales is in a business,
25:51 right? Like the person with the most
25:53 insane delivery, with the shittiest
25:54 content will always make less than the
25:56 person with the biggest sales cycles and
25:58 the biggest sales conversion, the
25:59 biggest content conversion with the guy
26:01 that does the shittiest content. >> Y
26:01 >> Y
26:04 >> right. We both are very heavily on
26:05 fulfillment to make sure that our
26:06 clients get the best experience.
26:07 >> Yeah, bro. That's all I care about right
26:09 now. But you cannot lack on content
26:10 because of that. >> Yeah.
26:10 >> Yeah.
26:12 >> You always need to make sure that when
26:14 you focus on content, you do the right
26:15 thing accordingly and not lose out on
26:16 the other thing. That's the most important.
26:17 important.
26:18 >> 100%. Because for me, it's always going
26:19 to be client results over cash every
26:21 single day. Every single day.
26:22 >> Yes. Exactly. But the the most important
26:24 thing is you have the ability to utilize
26:25 your client results and package that in
26:26 the front end. >> Yeah.
26:26 >> Yeah.
26:28 >> To be able to show client results. You
26:29 What do you think I'm doing here?
26:32 Clients. Clients. Clients. Clients.
26:33 Clients. Right. I showcase client
26:36 results. Look. Okay. Nice. Nice. Nice
26:37 client results. >> Yeah,
26:38 >> Yeah,
26:39 >> right. I know people make 40k a year. I
26:42 know people 40k a month.
26:43 >> Yeah. You like him?
26:44 >> He's a G.
26:45 >> Yeah, he's a very cool guy. It comes to
26:47 next climate tree. But you see the
26:48 point? I'm constantly posting client
26:49 results. Even when we go to this channel
26:51 and I go to Nick setting testimonials,
26:53 you can see that I have thousands of
26:56 [ __ ] wins and so many testimonials
26:59 that I show every single [ __ ] month.
27:00 >> Oh, I can work with this client. I work
27:01 with this client, you know? And you can
27:03 start using all your credibility you
27:05 have from these clients. Yo, I work with
27:06 this client. I work with this client.
27:07 I've done this for this client. And
27:09 look, I got so many referrals. And now,
27:11 because I make [ __ ] $80,000 a month,
27:13 I want to get to $200,000 a month. I
27:15 want to utilize that content into
27:16 getting more clients. And because you
27:17 make that content, you'll get more
27:18 clients. I think the most important
27:20 thing for me as well is having content
27:21 where I'm actually with my clients,
27:23 which obviously some can be attained,
27:24 some can't cuz they're a bit more
27:26 further away. I have the exact idea.
27:28 Like right now in Dubai I'm with one of
27:29 my closer one of my setters and I was
27:31 thinking of doing a presentation where I
27:32 have like say for example like my laptop
27:34 on a TV with my actual team that just
27:36 has credibility that has authority. So
27:38 just doing that as wellassive
27:40 >> and make it undocumented and then it's
27:41 like I'm taking my audience alongside
27:43 the journey with me my own personal life
27:45 and then I have my editor with SOPs that
27:47 I gave out to them then do specific
27:48 content and clip that up. >> Yeah.
27:49 >> Yeah.
27:51 >> You know what's interesting bro? See how
27:53 [ __ ] fast you're picking up on [ __ ]
27:54 like just as an example right?
27:56 >> Yeah. This relates with working with
27:57 amazing people.
27:59 >> Yeah. Yeah, it does.
28:01 >> How many times do I need to explain
28:02 things to people when you're working
28:03 with the wrong client,
28:05 >> bro? It makes delivery hell.
28:07 >> You you can you same for you to clients
28:09 you have. Same for me to clients I have.
28:11 I tell you to do certain [ __ ] and
28:13 because of the [ __ ] that I set, you'll
28:14 implement it and you'll get amazing
28:16 [ __ ] results. Is that only because of
28:18 my I'm not going to take all the credit.
28:20 >> Yeah. It's because of who you are as a
28:23 person and it's because of how you take
28:25 the knowledge and implement it. That's
28:27 why your fulfillment becomes so much
28:28 easier when you attract the right
28:31 clients and your content will decide the
28:33 type of clients that you attract. Yes.
28:34 >> Based on the things that I talk about,
28:36 the people that I show, the visual, right?
28:36 right?
28:38 >> I was literally about to say, yes,
28:40 >> the verbal attract amazing.
28:42 >> Yeah. You showing them and only showing
28:43 them, but you're also talking about them
28:44 and listening out to different
28:45 characteristics. And then what's going
28:47 to happen is that on a subconscious
28:49 level, your audience will want to relate
28:51 and want to have similar characteristics
28:52 to what you were talking about so they
28:54 could then join you eventually, which is
28:55 exactly what was happening.
28:58 >> When you showcase Shelby Sap, she
29:00 showcas women. Do you think she attracts
29:01 men with their content? She doesn't
29:03 because she sells to women and she shows
29:04 that she talks about the things that
29:05 women want.
29:06 >> Yeah, the boss babes, right?
29:09 >> Easy, right? Like it's it life is so
29:11 easy. Content is so easy in attracting a
29:12 person. You just have to do a couple
29:13 things. You have to talk about things
29:16 they like. You have to show things they like
29:16 like
29:17 >> and you have to make them hear things
29:19 they like. Three things. It's easy. And
29:20 then you attract that person.
29:22 >> If you have a testimonial and you have a
29:24 testimonial with an 18-year-old young
29:26 kid, you're going to attract younger people.
29:26 people. >> 100%.
29:27 >> 100%.
29:28 >> When you have a testimonial with a guy
29:30 that is 30 years old and has capital,
29:31 you're going to attract people that are
29:33 more sophisticated with capital up front
29:34 to invest
29:36 >> and more serious will execute more, less
29:37 distraction, serious about business.
29:39 >> The only thing that people need is
29:42 people pay me because of my brain. >> Yeah.
29:42 >> Yeah.
29:44 >> Right. people pay you because of your
29:47 brain, right? Or you could utilize and
29:49 structure in a way where people pay you
29:51 because of your work. But the problem
29:54 there is you can use and people can
29:56 adapt your brain through evergreen
29:58 assets. There's so many different ways
29:59 you can package that
30:01 >> for people to get the right
30:03 implementation for them to scale. >> Yeah.
30:03 >> Yeah.
30:05 >> Second point is when you leverage your
30:07 own time, you won't be able to do that.
30:08 I was literally about to say because the
30:10 fact that I give my methodology to my
30:12 clients, my time is then okay because
30:13 they know what story sequences are for.
30:14 They know what the YouTube videos are
30:16 for and that's it.
30:18 >> Easy. And and the problem you have when
30:19 you utilize your own time is it's
30:21 amazing. You can help people but you
30:23 cannot you you leverage you trade your
30:24 time for money which is exactly the
30:26 reason why we're entrepreneurs and we're
30:26 not willing to do that. >> Yeah.
30:27 >> Yeah.
30:28 >> It's the whole point. That's why I said
30:29 I'm not going to sit down. Why would I
30:32 ever sit down for two hours to record a
30:33 real to sell something? I'm not doing that.
30:34 that. >> Yeah.
30:34 >> Yeah.
30:35 >> I'm here to have an amazing time with
30:37 you. Cool. Cameras are up anyways, but
30:39 I'm hoping to provide you low value.
30:39 Yeah, for sure.
30:41 >> And then [ __ ] leave, eat some food, and
30:42 and
30:42 >> Yeah, just [ __ ] off.
30:44 >> Do our thing. You know, I want to I want
30:45 to do my thing. I got to play paddle
30:46 tonight. I have other [ __ ] to do. You
30:48 think I have time to sit down for 2
30:50 hours record?
30:52 >> People need to know you're busy. People
30:54 need to know you're on your mission by
30:55 doing what you preach you're doing, not
30:59 by you sitting down to force yourself.
31:00 >> It contradicts. Yeah, it contradicts 100%.
31:01 100%.
31:03 >> Not even a joke. Me and a team spent
31:06 $500,000 building this since January the
31:10 1st. Wow. 2025. And what we've built is
31:12 literally going to change the entire
31:13 market based on the fact that we have
31:15 found a solution that works really well.
31:16 As an example, right,
31:18 >> the biggest problem people have in their
31:20 info business right now is they focus on
31:22 the ability to always attract new attention.
31:23 attention. >> Yeah.
31:23 >> Yeah.
31:26 >> Right. Every single person get caught
31:27 and gets interest the moment you talk
31:30 about something new. More leads, more
31:33 clients. Yeah. more. But the moment I
31:34 tell you, you know what? What if you
31:36 look at what you currently have? You
31:38 have a pot. Let's say you have this is
31:39 your business, right? You like new
31:42 leads. You need more calls. You want
31:44 bigger teams. But what if you look at
31:46 what you have right now? You know that
31:47 you don't need something new to already
31:48 triple your business.
31:49 >> Make the most out of what you have. Right.
31:50 Right.
31:52 >> Exactly. The problem is people never
31:53 really realize that they can get some
31:55 that they can get a lot about the things
31:57 they have. as an example. Right now, the
32:00 biggest thing when you make $10,000 a
32:02 month, you do math. Let's say you're
32:04 making $10,000 a month. Okay? Yeah,
32:05 currently you need to have a lot more ad
32:06 spend, a lot more content to get to
32:08 $40,000 a month. But let's say you just
32:10 fix the internal things in the business.
32:11 You have the same ad spend, the same
32:13 content, and the same team. Nothing
32:15 changes. The only thing that changes is
32:18 you can get your show up rate from 60 to
32:20 80%. Which is not a massive increase,
32:22 very realistic. your booking rate from
32:23 10 to 20%.
32:24 >> And your closing rate from
32:26 >> and your closing that this is like a
32:28 minimal change you're making. You can do
32:30 the calculations. You can go to chatbt
32:31 script and say yo what's the outcome if
32:33 I change these things you forex your
32:34 business. This is something that I was
32:36 doing with the team because last year
32:40 204 at the end I was frustrated. I flew
32:42 the team out Isaiah the boys. >> Yeah.
32:42 >> Yeah.
32:44 >> And I was strategizing. I was thinking
32:46 okay cool. How can we separate ourselves
32:48 from the market by focusing on solving
32:49 problems that are different compared to
32:51 anybody else? Every single person in the
32:53 market right now is trying to solve the
32:54 same problems. Every single person is
32:56 trying to make better ad scripts. Every
32:58 single person is trying to optimize for
33:00 a better content. Every which is true,
33:02 which is reality. But what if you not
33:04 only focus on solving that problem, what
33:06 if you start focusing on solving the
33:07 internal problems in the business? So I
33:08 made that plan. I was like, "Okay, cool.
33:11 I did the math. I was shocked by how
33:13 fast everything can increase the moment
33:15 I just optimize these small things in
33:16 the business. It can 4x the business
33:18 internally. If we're doing the 300 now,
33:20 we would do 1.2 2 million by just
33:21 optimizing these. >> Yeah.
33:21 >> Yeah.
33:24 >> Super simple. So we build a software
33:27 which is called Machi and Machi is
33:29 something that our team has custom built
33:31 and we implement custom for our clients
33:33 that has amazing features to save your
33:36 setter lots of time to make a whole
33:39 complete command operating hub for your
33:40 clients for yourself
33:41 >> which I would need bro because I have so
33:42 many clients with so many setters and
33:44 >> you have clients with a lot of setters
33:46 you have so many DMs and the best part
33:49 is now what what what what for example a
33:51 lot of different um like again when
33:52 you're using your setter right now
33:53 what's going happen is your setter needs
33:54 to manually tag people. >> Yes.
33:55 >> Yes.
33:56 >> Constantly manually tag and then cool.
33:58 Yeah, a lead is closed, but what happens
33:59 when a lead is closed? The setter
34:01 obviously forgets to tag that person,
34:03 right? The setter is not going to tag
34:05 that person manually. Okay, cool. This
34:07 lead went from warm to closed. >> Yeah,
34:07 >> Yeah,
34:09 >> they're going to forget that [ __ ] So
34:11 what we've done is we've integrated a
34:14 custom AI that automatically based on
34:16 the style of the conversation which AI
34:20 reads assigns a custom tag and when the
34:22 moment the moment a lead go the moment
34:24 lead goes from a new lead to a qualified
34:27 lead it changes that automatically. You
34:28 can connect this with canal you can
34:30 connect this with your payment processor
34:32 extremely easy with one click of a
34:34 button. The moment that happens, this
34:37 will automatically change towards win,
34:38 which is one of the most efficient
34:40 things ever because now you don't have
34:43 to focus on all these manual assignments
34:45 anymore. This just all goes automatic. >> Yes.
34:45 >> Yes.
34:47 >> The other problem you have is, you know
34:49 what, Jerry, listen. I'm your setter.
34:50 I'm telling you, yo, can you send this
34:51 guy a quick voice now?
34:52 >> Because uh
34:55 >> I saw that the the feature, bro,
34:57 >> can I see a quick voice a lot because h
34:59 you know what? Like this guy just needs
35:00 some personalization. What if that is a
35:02 solution you can solve? I've had, bro,
35:03 I've been asked that so many times just
35:05 last month. That's my exact pain that
35:06 you just targeted, bro.
35:08 >> Now, what happens? Your setter can
35:11 manually type a message and say, "Hey,
35:12 boys." That's insane.
35:15 >> All good. Currently in the car,
35:19 >> whatever. This is what your setter does.
35:20 You don't have to give your setter
35:22 access to your Instagram anymore. You
35:23 don't have to, you know, show them the
35:24 girls you're texting. That's not a
35:26 problem anymore because this will all be
35:29 managed from one specific hub. What
35:31 happens now is when you type this, you
35:32 click on this voice note button. It will
35:35 automatically transform this text into
35:37 your custom voice. So the setter can say
35:39 any [ __ ] thing they want and it will
35:41 be transformed into your voice. Now how
35:43 much harder would that hit the prospect?
35:45 >> Of course, response rate is is way more
35:47 increased. Yeah, bro.
35:49 >> Everything is going way better. Yeah.
35:51 >> So now we'll be able to create complete
35:52 scale while people not thinking there's
35:54 any setter involved in this process.
35:56 Your setter wakes up not with having
35:58 thousands of leads in their inbox. No,
36:00 it's all structured by all priority
36:02 people unread. What you can even do is
36:05 you can filter by qualified lead. So
36:06 your setter wakes up, clicks on
36:09 qualified lead, show results, and now it
36:11 can see all the qualified leads that it
36:13 has. We recently installed this new mod
36:13 but as an example,
36:14 >> so no one is getting missed.
36:15 >> New lead,
36:17 >> shows all the [ __ ] new leads. These
36:19 are all the new leads. This one AI
36:22 software can 100% increase the cash in
36:23 your business without adding a single
36:25 dollar into your ad spend. But by just
36:28 optimizing inside the interior, the
36:29 inner part of the business and think
36:31 about the indirect results this will
36:33 bring your setter is more happy. Your
36:35 setter will make double the amount of money.
36:36 money.
36:37 >> And guess what? When the setter makes
36:38 double the amount of money, you make
36:39 double the amount of money.
36:40 >> Of course, it's a byproduct.
36:42 >> Exactly. Your team is more happy. You
36:43 have a more sustainable team. and you'll
36:46 be able to actually provide people value
36:48 actually properly structuring something
36:50 and then guess what you know what like
36:52 it's fun right it's amazing we have all
36:53 the new leads everything automatically
36:54 tech we can send voice we can do
36:56 everything we can manage everything from
36:57 here your setters don't need to get
36:58 access to your Instagram anymore but the
37:01 main thing every single week you get
37:03 reports so you can see as a business
37:05 owner instead of you being involved in
37:06 anything the only thing you do when
37:08 you're literally done working on a
37:10 Sunday evening you sit down right
37:12 >> sit sit down with the team for an hour
37:14 you say guys Look at all the numbers
37:15 business overview. You can see the
37:17 amount of total new leads. You can see
37:18 the total amount of qualified leads. You
37:20 can see the calls that were booked from
37:22 these leads. You can see how the setter
37:24 performed. You can see the amount of
37:27 times of the day most people in your DMs
37:28 were active.
37:29 >> So you know that
37:32 >> when to post, you know, right? Reply
37:35 rate. You can see the reply rate from
37:37 specific messages. We right now have a
37:38 calculation where we can see
37:41 specifically the reply rate of to
37:42 several openers. So with one of our
37:44 clients specifically here, Daniel, what
37:46 the main thing that we saw was
37:48 >> one opener got a 40% open rate. The
37:50 other one is at 69% open rate.
37:51 >> So right, it was no.
37:53 >> You have to understand this is the only
37:54 thing that you have to understand,
37:55 right? When we have a revenue calculator.
37:56 calculator. >> Yes.
37:56 >> Yes.
37:58 >> Let's say your open rate doubles. You
38:00 literally have double the calls. >> Yeah.
38:01 >> Yeah.
38:02 >> And literally double the sales. >> Yeah.
38:03 >> Yeah.
38:04 >> Which is double the money.
38:06 >> You go from 100 to 200 grand just by
38:07 changing the open.
38:09 >> No extra dollar. That's the craziest
38:10 part, bro. Like you're not adding.
38:12 You're just I'm not adding anything.
38:14 Instead of a,000 DMs received,
38:15 >> you're just refining on the interior.
38:17 >> Thousand DMs received, but not a 100
38:19 responses, 200 responses. And you can
38:21 see as much as simple as this 45 grand,
38:23 right? You increase your AOV slightly
38:25 more because now we know what the market
38:26 wants. So we can specifically play into this.
38:27 this.
38:29 >> Second thing, you show a break. Cool.
38:32 Only 5% your conversion rate 40% and
38:34 your booking rate 5%. You literally make
38:35 four times the money. Y
38:37 >> by changing small things in the company
38:39 that people need. And this is something
38:40 that most people aren't aware of. And I
38:41 think this is going to be amazing because
38:41 because
38:43 >> and what's nice is that now you can also
38:45 track the amount of inbounds you're
38:47 getting in and that can correlate to
38:48 okay what stories did I post on
38:51 Wednesday what content or reals did I
38:52 post on this day that made me get this
38:54 many inbounds and that will literally
38:56 tell you everything you have to know
38:58 about what content to post this is
39:01 exactly and you're thinking in in next
39:03 level um upgrades because it's not only
39:05 the direct data we have it's the it's
39:07 the things that we can do with the data%
39:09 it's the way our team becomes happy by
39:11 actually working out of a great and
39:12 organized environment. It's the ability
39:14 for us as founders to know, okay, cool.
39:15 You know what? I know exactly what for
39:17 content to make. Now, it it's just very
39:18 interesting to see exactly what's
39:20 working. The main common objections,
39:21 what are the main objections within the
39:23 DMs? Is it a timing objection, a
39:25 financial objection or trust objection?
39:27 Opener, which which opener work really
39:29 well, which follow-up scripts work
39:31 really well. The moment we realize with
39:32 Daniel, the client is in, you know,
39:33 we've done that.
39:34 >> Okay. Okay. Cool.
39:34 >> Killing it. Crushing it.
39:37 >> He's crushing. He's doing $150, $200,000
39:39 a month. He started like 6 months ago.
39:41 does did 10k a month. Um, but the thing
39:43 that we saw is, okay, when we utilize
39:46 Airbnb in the follow-up scripts, we
39:49 start to see a massive increase in his
39:51 reply rate because the reply rate was 6%
39:54 before. So, six out of the 100 people
39:57 replied to his follow-up. Now, 29.4%
39:59 does that. We can see the scripts that
40:00 are working. We can see the call to
40:01 action. We can see everything. It's
40:03 [ __ ] ridiculous. what we've built is
40:06 going to completely revolutionize the
40:08 [ __ ] info industry because this is
40:09 the thing that people need to build the
40:11 core foundation. You also have to
40:12 understand the other thing, right? You
40:13 use it, you know how it works,
40:15 everything you just said. But the main
40:16 thing when the foundation of the
40:18 business is built, right? The foundation
40:19 of the business is built, you know what
40:20 you're doing. You know what you're
40:23 talking about every single thing, right?
40:25 >> Then you will never have fear of
40:26 spending more money on ads anymore
40:27 because you know it converts anyways.
40:29 Let's say your center is a little bit
40:31 [ __ ] and your even your closer is [ __ ]
40:32 but you know your data. You know what
40:34 the conversion points work. You know
40:35 that the actual text strips that you
40:37 know everything. You know that people
40:38 going to show up. You know your booking
40:39 rate is high anyways right away, right?
40:41 Based on everything that you do based on
40:44 the conversation or the organization and
40:45 the data that we have. You're going to
40:47 make money anyways. So now what if you
40:49 do have a good setter and you do have a
40:50 good closer in place. This will
40:51 obviously replace in a couple months.
40:53 This will replace a setter completely. >> Yeah.
40:53 >> Yeah.
40:55 >> Completely. You don't need a set. >> Yeah.
40:55 >> Yeah.
40:56 >> Right. What if you have an amazing
40:58 closer? you have this in place, you
40:59 literally don't need to do anything anymore.
40:59 anymore. >> Yeah,
41:00 >> Yeah,
41:01 >> because constantly, as you can see here,
41:03 you get data every single day. So, we
41:04 have a Slack channel, right, with our
41:05 clients and we can see exactly what's
41:07 going on. We can see the the data that
41:09 people have on a daily basis, the amount
41:10 of leads that they got, the messages
41:12 that they got, the calls that are booked
41:14 in, the calls that are still the
41:15 potential qualified leads, the people
41:17 that are in contact with. So, it's all automated.
41:17 automated. >> Yeah.
41:18 >> Yeah.
41:19 >> It's just changing the whole market of
41:21 the the projection of what we're working
41:22 on. And I think that's [ __ ] going to
41:24 be next level. The thing that people
41:25 need is data.
41:27 >> Yeah. So, whenever this is open, like if
41:28 it's open now, let me know. I have a
41:30 couple clients that for sure want to
41:32 >> like get on with this, bro. 100%. >> Absolutely.
41:32 >> Absolutely.
41:33 >> It'll help you. It'll help me. It'll
41:34 help my clients. Everyone wins.
41:35 >> It helps everyone, bro. What are we
41:37 doing with info? What are we actually
41:38 selling? We're selling information. >> Yeah.
41:39 >> Yeah.
41:40 >> Right. We're selling information. And
41:42 some people do it in a legit way. Other
41:44 people, they don't. But we're all
41:45 selling information. >> Yeah.
41:45 >> Yeah.
41:48 >> We're selling something non-tangible.
41:50 So, what is the biggest benefit of what
41:51 you can add to something that is not
41:54 tangible? It's data. It's making
41:56 something tangible because when you do
41:57 make something tangible and you can do
41:58 you have the ability to predict something.
41:59 something.
42:00 >> Yes. When it's predictable, that's when
42:01 you can scale.
42:02 >> That's the moment you can just double
42:03 the ad spend. That's it. >> 100%.
42:03 >> 100%.
42:06 >> Easy. Literally, you described having
42:07 multiple setters in Machi is the
42:09 solution because you can manage it. >> Yeah.
42:09 >> Yeah.
42:11 >> Like what I want to give you a different
42:12 answer. The main thing is you want to
42:13 have an operational hub of where you can
42:15 manage and you want to be efficient as [ __ ]
42:15 [ __ ]
42:17 >> Birds view, right? And then I'm able to
42:19 make data based I mean choices based off
42:21 data. That's the You can have multiple
42:23 people and you can organize everything.
42:24 You can have different lists and
42:25 different you can have their separate
42:27 chat for setters. So it automatically
42:28 adds a conversation to each specific
42:30 setter. So setters don't manually need
42:32 to choose. Okay, cool. I want to have
42:33 this lead. I want to have this. No, it
42:35 automatically spreads it out to each
42:35 setter. Yes.
42:37 >> Which is [ __ ] amazing. Business is
42:38 not about profit. Business is about time.
42:39 time. >> Yeah.
42:39 >> Yeah.
42:41 >> I'd rather have free time, make 50%
42:43 profit than have 90% profit working in
42:44 the trenches.
42:46 >> Yes. The only way you become capable in
42:48 becoming bigger and making more money is
42:51 the ability to translate to people how
42:53 you can save yourself time and translate
42:54 your skill set so you can duplicate
42:56 yourself. Yes. And I feel like sometimes
42:59 especially in the agency space when
43:01 you're working so much on active work in
43:03 the trenches you don't have time to sit
43:04 back and think for a second. The best
43:06 choices I've made and ideas I've had was
43:09 either when I was flying or like say for
43:10 example 3 days ago I was on the balcony
43:12 with an amazing view which I'll show you
43:13 afterwards the palm and I'm just
43:15 thinking pen and paper and I'm thinking
43:16 I'm thinking I'm thinking
43:18 >> why because I have a team to be able to
43:20 do the work that I used to do but now
43:21 they understand how to do it. >> Exactly.
43:21 >> Exactly.
43:23 >> And you're thinking in systems and I'm
43:25 always thinking in exponential. How
43:28 could I do one exponential input for as
43:30 many outputs as possible? Exactly.
43:31 That's how I think in business and
43:32 that's how I got my setters and my
43:35 closers and people in my team to think.
43:36 >> But that's like the external part.
43:37 That's what you're doing with the
43:38 content now. That's what you're gonna
43:39 do. You're gonna be able to produce what
43:41 you do while distributing in four
43:42 different formats instead of sitting
43:44 down for one reel, sitting down for one
43:45 YouTube video. It's the key, bro. >> Yeah.
43:45 >> Yeah.
43:47 >> And um
43:48 >> yeah, crazy shift on content though.
43:50 Like this past hour, bro. Crazy shift on
43:52 the content. I now know exactly what I
43:53 have to do and it's going to really
43:54 really help a lot. You'll see my content
43:56 in the next month, two months, three
43:57 months. It's going to change
43:58 >> next level, bro. It's gonna grow and
44:00 it's gonna be really [ __ ] pumped.
44:01 Next time we're gonna talk, it's gonna
44:02 be at a quarter million a month, bro.
44:03 >> Let's get it, bro.
44:04 >> I know it's gonna come
44:06 >> easy. No, I'm happy with this, bro.
44:08 Let's [ __ ] eat some food. I'm dead,
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