This content analyzes the unconventional success of streamer "Caso" (Kason) on Twitch, contrasting his approach with the typical "spectacle" driven model of top streamers, highlighting that genuine connection and personal values can lead to significant achievement.
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The cost of becoming Caso. Excuse me. deport
deport
The bigger it is, the louder it is, the
more expensive it looks, the better it
performs. Look at the top of Twitch
right now. It's flooded with
>> me right there. I see me. the more
expensive it looks, the better it
performs. Look at the top
>> I saw ME RIGHT THERE. LOOK AT US RIGHT
THERE. WE'RE RIGHT THERE. WHAT GAME WAS
I PLAYING? AM I A NERD enough to know
exactly what game that is? Guess I am.
That is literally the witch and the
missing babies that we played two games
ago. I remember that staircase.
This is new. This is new. That was the
game from 2 days ago. I remember the
staircase. Y'all remember it? Twitch
right now. It's flooded with
million-dollar mansions, celebrity
subathons, streamers buying their 10th
dream car. Everything seems to be built
around the question of how much money
can we burn on camera. And then there's
this guy. THAT WAS INTERESTING.
YO, WAIT. THIS IS HIGH QUALITY. BRO GOT
MOTION. THIS HIGH QUALITY. MY BAD. Let
me quit pausing.
>> money can we burn on camera. And then
there's this guy.
Caso is interesting because on paper,
he's doing almost everything wrong. His
production quality is kind of garbage.
>> Caso, where did he come from? 200,000
VIEWERS PLAYING FALL Guys yesterday.
>> Yeah, wasn't even zoomed in or cropped.
>> His setup isn't designed to be
>> Wait, was that real? everything wrong.
His production quality is kind of garbage.
garbage.
>> Caso, where did HE COME FROM? 200,000
VIEWERS PLAYING FALL Guys yesterday.
>> Yeah, wasn't even zoomed in or >> this?
>> this?
>> His setup isn't designed to be some
massive content quit your job. Level
two, you're living large. And at level
three, you're the of the top 1%. Now,
there's no direct translation from
Twitch viewers to money. So, [music] for
the sake of the example, we're going to
say you reach level one at around 100
viewers. Once you're there, you can take
the leap to streaming full-time. Which
getting there sounds totally reasonable.
It's not. Somehow convincing 100 people
to watch you live [music] is brutal. In
the past year, 18.4 million people
opened up Twitch and broadcasted live on
the platform. GODLY.
>> YOU TO GUESS how many of them actually
made it to level one. Seriously, throw a
number out there. The answer is 165,536.
>> crazy. That's less than 1% for every
person who gets to level one there's a
100 that don't. Every big streamer you
see today spent days, weeks, if not
months streaming to an audience of zero.
I mean take Jinxy for example. He
streamed to just five viewers for a year
and a half before he ever made it. Five
viewers? He's grinding. And I'm throwing
all of these numbers at you for a
reason. Because without [music] them you
wouldn't understand how truly insane
what happens next is. Okay, so hate to
interrupt myself here, but let's say
you're like Kason, don't love your day
job. Maybe you're not all that
interested in streaming.
>> Cuz in like 24 hours y'all took me from
nothing to to crazy. You see Kason hit
level one in the first hour of his first
ever stream. And he didn't just get
lucky. Hey y'all came through deep from
the top, man. In the days before he went
live for the first time Kason was
already laying the groundwork. He spent
days filming and editing clips of him
playing NBA I I did that. I did that.
And on September 10th, 2022 he uploaded
22 videos to TikTok. The next morning he
woke up to over 10,000 followers and a
comment section flooded with one
question. So that night [music] he went
live for the first time and the
floodgates opened.
>> When I look down and I see 126 viewers,
bro, I cannot believe it. That that was
crazy. Clock into the 9-5, hit the
second job, cut a few lawns, then come
home and stream until he couldn't keep
HIS EYES OPEN. >> YEAH.
>> YEAH.
THAT'S WHAT I WAS DOING.
FROM THAT DAY ON YOU GOT SOME INSIDE
information or something, buddy? You're
a little too accurate with this. The
same routine. Clock into the 9-5, hit
the second job, cut a few lawns, then
come home and stream until he couldn't
keep his eyes open. I can't I don't want
to go to sleep, man. I don't want to go
to work, man. Facts. I want another
bill, dog. All I want to do is make
bills and play 2K forever. I got to go
to work. Yeah. After each stream he'd
find the best moments, clip them, and
fire them back on the TikTok. The loop
fed itself. Inside a week he'd blown
past 100,000 TikTok followers. Every
stream was pulling 500 plus concurrent
viewers. Dude, did you call the boss
quit? This your life now, cuz? Dude,
imagine. And the number that actually
mattered He was making more money
streaming at night than he was at his
day job. And now y'all literally just
donated more than I make in a week in
one night.
Bro. But Case kept his head on straight.
What shows up overnight can also [music]
disappear overnight. So, before he quit
his day job, he needed proof that this
wasn't a fluke.
>> Hold up real can also disappear
overnight. So, but I'm actually so based
it's crazy. Oh my goodness. Yeah. Yeah,
I know my ball buddy. Only thing I would
redo now Only thing I don't disagree
with here today is I'd probably go Chris
Paul top 30. I'd move KG up to top 15.
And I would move Steph Curry up to top
15 probably.
But this was a few years ago, so. Kobe?
I didn't rank Kobe yet, but you already
know where Kobe was going to be. Before
he quit his day job, he needed proof
that this wasn't a fluke. So, he made a
deal with his chat. Hit 5,000 Twitch
subs and he'd quit his job.
>> Yep. This we'll remember forever, you
feel me? This the day we going to
remember forever.
I remember this
Full-time Case on the building and I'm
laying in their mouth, too. Within just
a few weeks, it was a done deal. Case's
fan base was new, but dedicated. And
they wanted to see him push through this
thing full-time. Like I said, I've been
dreaming of wanting to be a streamer or
content creator since I was 13 years
old. I finally took the leap, bro. I was
there. You was there, We. Yep, he was
there, too, Amaya. Yep.
Now, it wasn't all sunshine and rainbows
from here. His internet was still
garbage, genuinely bad. Streams would
lag or even just end because of the
connection bottlenecks. You see what I
deal with? And when you're trying to
build an audience, that's the kiss of
death. If your stream ends, they move on
to the next.
Eventually, numbers started slipping.
For a couple months, it looked like
maybe the whole thing was
Maybe Double had already popped. Oh, I
seen the numbers when I very first
started. The hype was there cuz I first
blew up. Had like 9, 800 viewers every
night. Then y'all seen it dip to like,
you know, 150. I was like, I got to do
It's different or it's it's going to go
under. Then he picked up a different
game, Hogwarts Legacy. It was kind of a
weird choice. It had a totally different
audience from the 2K crowd, but but he
streamed it anyway. Clipped a moment and
posted it to TikTok. Oh my goodness,
it's the TikTok that saved me. Chat,
this is the TikTok that saved me right here.
here.
THIS SPECIFIC ONE RIGHT HERE. I WAS UP
ALL NIGHT PLAYING HOGWARTS, DUDE. AND I
LOOK OUT THE WINDOW AND THE AND THE SUN
WAS I COULD SEE THE SUN. IT WAS LIKE
7:00 IN THE MORNING. THIS WAS THE TIKTOK
THAT SAVED ME RIGHT HERE. LOOK, I SEE
THE sun peeking through the window a
little bit.
Sleep schedule gone now. Got to make
Hufflepuff proud though. >> [laughter]
>> [laughter]
>> It is what it is. Yep. That one video
alone pulled in over 18 views. Just like
that, he's back. Viewership climbs to
600. Keeps climbing month after month.
Every week another clip going viral.
Another wave of new viewers swarming
straight to the stream. >> races.
The snowball was rolling again. By May
2023, Caso was averaging over 2,500
viewers. A legitimate name in streaming
culture. If you don't know who he is,
you got to be living under a rock. And
this is level two. At level two, you're
starting to live large. You're in big
boy money territory. At this point,
you're not going to bed afraid the whole
thing vanishes overnight. All right,
man. I got to Nah, I still would. With
over 2,500 average viewers, Caso was
sitting somewhere just inside the top
1,000 streamers on Twitch. [music]
Incredible by any measure, but
>> When was this again? When did you say
this was? 2023? February? Probably like
March? April? inside the top 1,000
streamers on Twitch. Incredible by any
measure, but remember, Twitch is stacked
top-heavy. And when I say top-heavy, I
mean it. Bro got like some inside
information or something. My heart's
This is crazy. At any given moment,
there are about 3 million users on
Twitch watching content. When you break
down the viewer distribution by channel
rank, the picture gets pretty clear. Out
of the millions of channels on the
platform, the top 250 pull over half the
viewership. That's the difference
between level two and level three. While
it seems like the easiest jump on the
ladder here, it's actually the most
difficult. There's a specific blueprint
nearly every streamer has followed to
make this jump. Here, I'll break it down
for you. What you're looking at right
now is five of the biggest streamers on
the planet, each at the moment they were
averaging exactly 2,500 viewers. Pay
attention to the setups. None of them
are exciting. The rooms are pretty
basic. The camera quality kind of sucks. >> goodness.
>> Bro looks entirely different now. The
camera quality kind of sucks.
>> Do y'all remember WHEN NINJA WAS A HALO
BRO? NINJA WAS A HALO BRO.
>> PAY ATTENTION TO THE SETUPS. None of
them are exciting. The rooms are pretty
basic. The camera quality kind of sucks.
There's no production value. They look
like what they are, just guys streaming
from their bedrooms. Now fast forward to
when those same streamers are pulling
10,000 viewers a night. Everything's
changed. The lighting's dialed in. The
cameras are crisp. The rooms look
intentional. This is the blueprint
kicking in, and it all starts with one
realization. At this level, streaming
isn't just a job anymore. It's a
business, and like a business, the goal
is to make as much money as possible.
The internet, for whatever reason,
craves a spectacle. And the spectacle
game is pretty easy to play. You've kind
of just got to spend money to make
money. The setup is just the start. Next
comes the move to LA. Buy the mansion,
drop the I just bought my dream car
video, hire a dozen editors to pump out
clips around the clock. By the time
you're clearing 50,000 viewers, it turns
into an optimization race. Every stream,
every upload, every second of content is
engineered to milk the cash [music] cow.
The longer you stay on the top, the more
efficient it becomes, and weirdly, the
more the internet praises you for it.
But the spectacle only works if people
are still looking. Relevancy is the
whole game. The second your numbers dip,
the money goes with it. So, you're
forced to stay visible. You hit the
podcast circuit and post some on Monday
and blank on Thursday. You show up to
every mainstream streamer event. You
become a permanent fixture in the
conversation because the conversation is
the product. And the fastest way to stay
in the conversation is to stand next to
someone bigger than you. Take those same
five streamers and pull up their biggest
streams of all time. Ninja, Fortnite
with Drake. Adin Ross, the Donald Trump
I I remember that. THE ONE NINJA PLAYED
FORTNITE WITH DRAKE BACK IN THE DAY,
BRO. That was like the craziest thing in
the world at the time. Do y'all remember that?
that?
What year was that, dude? On stream,
they pulled over a million concurrent
viewers. That's the blueprint. I'm not
necessarily saying it's bulletproof or
guaranteed, but it's the safe route.
Every streamer who's made it to the top
250 has run some version of that exact
playbook based on constant evolution.
But, Case so ignored this approach
altogether. His strategy is quite
literally the opposite in just about
every possible sense. The last time we
talked about Case, so he was fresh off
of Hogwarts averaging 2,500 viewers. So,
let's run that same comparison from
earlier and fast-forward to when he's at
10,000. When was I at that? Not much has changed.
changed.
>> How do you know? Sure, he did buy a new
house, but he moved from a trap house to
a trailer just across town. Either way,
at the end of the day, his computer
monitor Oh my goodness. I know I know
you did not. the vacuum cleaner holding
up the back of THE MONITOR. I KNOW YOU
DID NOT THROW THAT IN HERE. MONITOR IS
STILL BEING HELD UP WITH A VACUUM
CLEANER. Cuz I don't have the vacuum
cleaner holding up the back of the
monitor, it'll fall over. Just a
clarification, that is a floor steamer,
not no regular vacuum cleaner. And then
back here are my PCs. You can tell
they're being held up by books as well.
And the camera quality seems to somehow
have gotten worse.
>> Is that still the setup?
monitor, it'll fall You want to know
what's funny though?
This PC right here, I still use this.
I'm actually using that right now. I'm
using my Starforge for gaming and I have
that plugged in, too. Because I plugged
it in last second that one day I was one
day when the internet kept going off,
and I plugged it in one day, and I just
I never unplugged it. It's still I'm still
still
using it. GOT THAT THING FROM BEST BUY
FOR LIKE $2,000.
YEP. Showed it. PCs
PCs
>> It's sitting right there. up by books as
well. And the camera quality seems to
somehow have gotten worse. Yeah, my
stream quality is actually so crispy. It
looks like it's in 4K. Since Hogwarts,
he's continued to stream four to six
nights a week. Same time, same chat,
rotating through whatever random games
he feels like. Supermarket Simulator,
Granny, Dress to Impress. Yeah.
>> What is this? Oh, man.
>> Why is IT ON MY FRONT PAGE? PLANET.
Games a normal person wouldn't think to
stream. But then you watch for 5 minutes
and you start to get it.
>> This is the funniest dude on the
internet right now. He just plays the
most random games.
>> Kacey, where did he come from? 200,000
viewers playing Fall Guys yesterday.
>> Because the game isn't the point. The
chat isn't there for the games. They're
there to watch him fall out of his chair
for the 10th time this month and narrate
it like he's describing a car accident.
>> with the five.
>> ALMOST KILLED ME. NO! YO,
YO,
CHAT, THE CHAIR IS DEAD, DUDE. TO WATCH
him get jump scared by a horror game and
scream at a volume that blows up the mic.
mic.
And that's why it worked. By January of
2024, Kacey was averaging over 50,000
concurrent viewers every single night,
making him the number three ranked
streamer on all of Twitch. Yo, this
video is good. Like my mind is weird.
Like in my mind, I still don't have the
thought of like I still made it. Yeah,
because in my mind, I feel like if I
have that thought and tell myself that I
made it, you don't want to get like
lazy. It's going to go downhill.
>> YEAH. OH MY GOODNESS, THAT'S EXACTLY
what I think. Kalita with the five,
thank you. I mean By every metric the
industry actually uses
>> Bro, gets me. DON'T I DUDE, NOBODY GETS
ME LIKE THAT. Y'ALL KNOW WHAT I'M
SAYING? Y'ALL UNDERSTAND WHAT I'M SAYING
WHEN I SAY THAT RIGHT THERE?
NOT NOT WHAT I'M SAYING HERE, BUT WHAT I
WAS saying there. You don't want to get
like lazy.
>> It's going to go downhill.
>> Yeah, it's almost like you can never be
I've always had the thing it's like you
always have like a limiter on like the
certain happiness level I can get to
because if I get to like a certain
happiness level, something bad's going
to happen. So always got like a limiter
on it. Do y'all do that, too? You know
what I mean? By every metric the
industry actually uses, Kacey was
underperforming. He's leaving growth on
the table at every possible turn. He
doesn't invest in new setups. He doesn't
upgrade his gear and has no real plan to
optimize himself. Every analyst will
tell you he could be twice the size he
is if he just ran the playbook like
everyone else. And honestly, they're
probably right. But here's the thing.
Kacey never looked at any of that and
felt like he was losing something.
Buying a house in the hills, pulling up
in a supercar, collecting all the things
that say you've made it. None of that
ever seemed to be important to him. And
there's nothing wrong with wanting those
things. A lot of creators go in with
exactly that goal in mind. But Kacey
sits in this rare category of someone
who actually reached that I made it
moment and genuinely doesn't want it.
>> It was never about like being huge. It's
like cuz I It didn't matter the money. I
just wanted to do what I love for a living.
living.
>> Facts. I did. Yeah.
>> pinching pennies to make it. But as long
as I get to stream every day instead of
go to work, I was cool with that. But to
be clear, it's not like he's allergic to
money. He's the number three streamer on
Twitch. The guy is doing just fine. But
there's a difference between making
money and squeezing every last cent out
of your audience. He's never done any
kind of subathon. He doesn't say yes to
every brand that comes knocking and he
doesn't manufacture drama to give the
numbers a little bump. The way he sees
it, you can't leave money on the table
if it was never what you sat down for. I
made that. Some of my most favorite jobs
I ever had were the jobs where I were
was making pennies. Yo, I'm not even
finna lie to y'all.
>> Facts. I think y'all just donated more
than my week's paycheck in one night.
September 14th, 2022,
bro. Bro, what How do you get this? I'm
talking about sitting in the parking lot
of the dollar store, having to call my
mom be like, "Hey, can you spot me $50
for food for of the week?"
>> YEP, AND MATTER OF FACT, NOT ONLY WAS IT
A DOLLAR STORE, YOU GOT THE SPECIFIC
DOLLAR STORE RIGHT. IT HAPPENED IN A
FAMILY DOLLAR. BRO EVEN GOT THE DOLLAR
STORE RIGHT. BRO COULD HAVE PUT A DOLLAR
GENERAL. NO, BRO EVEN GOT THE HAPPENED
OUTSIDE OF A FAMILY DOLLAR. ON THE
LEFT-HAND PARKING LOT. IN ONE NIGHT. I'm
talking about sitting in the parking lot
of the dollar store, having to call my
mom be like, "Hey, can you spot me $50
for food for the rest of the week. And
she would spot me that 50 every time.
But you know what? >> [music]
>> [music]
>> I was happy. Like if I could turn this
into something
and just be able to do this with y'all
every day, that'd be a dream come true.
Yeah, I was broke.
But it was all right cuz the job was
cool. Dude, I'm not worried about Twitch
ad revenue. I would rather people have a
good viewing experience than make a
extra, you know, whatever
[clears throat] amount.
>> Yeah, I agree with that, too.
So that's the money half of the
blueprint. The mansion, the super car,
the optimization is half of the
blueprint. for his relevancy.
The streaming world has a short memory,
and the way you fight that is by staying
in the conversation. Podcasts, events,
collabs, it all comes down to the same
idea. Stand next to someone bigger than
you, and you get to share some of their
spotlight. Well, if you thought he was
underperforming on the money side of the
blueprint, just listen to this. In 3
years as one of the biggest streamers on
the planet, he's done exactly one
traditional collab, Jinxy. [music]
What's the furthest you've ever
traveled? My boy Jinxy's the only dude
to ever get me out to crib to go do
something. That's my boy right there.
That's my boy right there, man. Not
going to lie. Look at us. traditional
collab, Jinxy. [music] What's the
furthest you've ever traveled? Florida.
Then that was one time
>> THAT'S THE HOMIE LAYNA LASER RIGHT
THERE, TOO.
FLORIDA. Then that was one time to go to
Jinxy's house. And that collab is almost
word for word the only existing footage
of Case so outside of his own house. My
friend brought this up yesterday to me
when we were when we were chilling. He
said it's crazy that Jinxy is literally
has the only recorded footage of me
outside of my
He's the only one.
>> Yeah? That's got me out of my room.
Matter [music] of fact, it was the first
time he'd ever left the state he was
born in. So this is the first time
you've ever been out of Besides the one
time I went to Branson, Missouri when I
was a kid and almost drowned. Florida.
Or out of Arkansas, my bad. Wow. It's
just I don't know. I'll be getting
homesick. I get away from home for too
long, I'm just man. I don't know.
Over the last 3 years, Case has won five
different awards. And the Streamer Award
goes to Case. Case. Case.
He hasn't shown up to a single one in
person. Mr. Beast weed you? Oh, yeah,
yeah, I talked to him, yeah.
I can't even go on a Mr. Beast video due
to air due to fear of airplanes. Ain't
that bad, Chad? Yeah. According to the
blueprint, all of those things just come
with the daily life of being in the top
1%. But Caso was avoiding all of it. And
when you stack it all up, not going to
award shows, turning down the collabs,
even the fact that he's only left the
state of Arkansas once, you start to
wonder if there's more to it than just
not caring. Chad, I didn't tell y'all
this, bro. When I was changing setups to go
go Yeah.
Yeah.
>> from the trap house into the trailer, I
was literally
a mental wreck for like a week straight.
Because I don't know if anybody else has
this, but dude, I have like some form of
horrific OCD that I've had for years
that if something even mildly changes,
I'm going to die. That's true. You see,
OCD is one of the most misunderstood
conditions out there. People hear the
word and picture someone who just likes
things clean and organized. And while
that can be a part of it, that's not
exactly what it is. At its core, OCD is
anxiety. For Caso, moving into a new
house meant moving into an environment
that was full of variables his brain
hadn't had the chance to map out.
>> Yep. When I take my hat off and put it
on the counter, same spot every night.
If it goes in a different spot, I'm
dead. Yeah. Everything becomes
unpredictable. And for someone with OCD,
an unpredictable environment is one
thing that can't be controlled. Each
unknown stacks on top of the last until
his brain is sent into overdrive. Chad,
here's something more for you. Every
time I would leave the work in the
morning, I would go outside my house,
and I would have to check that my
doorknob was locked 37 times. I would
have to start my drive to work, take a
block back around to my house, and check
it another 11 times. So did. And then I
could go to work.
Which explains why his setup has barely
changed over the years.
>> Yep. It's one of the places where his
brain already knows the answers to all
the questions. It's his rules at his
pace, all in an environment that makes
him most comfortable. But that need for
predictability doesn't stay contained to
his house. Follows him everywhere. I
went out in public three times in a row.
I got recognized all three times. I
never went outside again, though. Some
people broke came up like, "Hey, yo, can
I GET A PICTURE?" I DON'T remember his brother.
brother.
Started looking all man, dude, I was
about to pass out, man. Outside of that
room, he controls nothing. Who's around
it, how they got there, whether someone
grabs his shoulder before he sees it
coming. None of it is up to him. I DON'T
GO OUT IN PUBLIC. I DON'T. NEVER. When
he's at home, it's easier to manage
because well, he's in his own house. But
in public, there's no way to make the
unknown stop. It's not only
uncomfortable, but also insanely
overwhelming. You would have a better
chance of actually winning the Powerball
lottery than ever seeing me in public.
That's how rare it is. No joke. The
blueprint says the path forward will
Hey, he right though. There ain't a big
chance. always around a constant state
of evolution. The more you change, the
newer things are, the more people are on
the watch. But for Kacey, that path has
never really been accessible the same
way it is for everyone else. And yet,
here he is. I'm going to be almost a
thousand away from Man, no. Say it ain't so.
so.
This is a moment in history. No, this is
This is A MOMENT 10 MILLI.
BEHIND EVERYTHING, the awards, the
numbers, the journey from a race mill to
the number three spot on Twitch, almost
nothing has actually changed. You
definitely going to do this full-time?
Hey, I hope so, CJ. That'd be a dream
come true for your boy, man. Maybe my
parents don't have to work no more,
either. That'd be a dream come true.
Hey, they ain't. Me, too, bro. He's been
grounded in the fact that streaming was
never about being the very best. It was
always about building a life worth
living for himself and for the people he
loved. About being the very best. It was
always ABOUT BUILDING
>> DOG, WHERE DID YOU GET THIS PICTURE?
BRO. HE'S BEEN grounded in the fact that
streaming was never about being the very
best. It was always
>> even KNOW WHAT THIS PICTURE IS. for
himself and for the people he loves. >> I know
>> I know
>> one. Wait, Mom, we're about to hit 10 million.
million.
I can't believe what I'm seeing. Oh my
goodness. I can't believe what I'M SEEING.
SEEING.
WE'RE ABOUT TO HIT 10 MILLION.
NO WAY WE'RE ACTUALLY ABOUT TO HIT IT.
WE DID.
WE HIT 10 MILLION, BABY. >> [screaming]
>> [screaming]
>> LET'S GO.
10 OF THEM THINGS.
HIS MOM WAS THERE BEFORE any of this
made sense. SHE BROUGHT ME SOME BALLOONS
IN HERE.
UH-OH, NOT THE BALLOON. SHE BROUGHT ME
SOME BALLOONS. NOT THE BALLOON SITUATION.
SITUATION.
BALLOONS. You didn't see it. Get get get
get up there with it. Before all of the
awards and money, before tens of
thousands [music] of people were waiting
for him to go live, she was the only one
who pushed him to try streaming in the
first place.
>> Yep. THAT'S A GOD DOGGONE PLAY
[screaming] BUTTON. YEAH, IT IS. YOU'VE
HAD THIS?
WHAT? It wouldn't be possible without
y'all, Chad. You know who else it
wouldn't be possible without? My mom.
Come stand in front of the camera. LOOK
AT THAT.
PLAY BUTTON. [screaming]
W, MOM. AND HIS DAD, the man who spent
his whole life doing the kind of work
nobody claps for.
>> My dad, for example, like, dude, his
whole life just working. He's had
multiple back surgeries, multiple wrist
surgeries, multiple foot surgeries, all
from just working his whole life.
>> The man he watched and worked alongside with
I told y'all he looked like Mr. Clean.
His whole [music] life.
>> The man he watched and worked alongside with
with
>> I told y'all he looked like Mr. Clean.
Told you. with no complaints. [music] I
worked with my dad, and we were both
maintenance men. Maintenance ain't easy
work. You're crawling under sinks,
you're changing faucets, you're crawling
up in attics, all that, just nasty. The
same man that taught him how to work was
eventually the one who told him to quit
his regular job and do what he loved.
>> Yep. I remember the night we hit 5,000.
I was like, [music] all right, tomorrow
I'm going to call my boss. I remember I
got him to call cuz I was scared. Like,
hey, boss, you know, I'm I'm playing
video games for a living, but it'd sound
better coming from my dad because you
know, my dad was essentially like his
right-hand man. Yeah. Yep. But So, when
streaming became a reality, he made sure
that the two people who spent their
lives building him up never had to work again.
again.
>> What has been like the most fulfilling
thing you've ever been through in your
career? Just that everybody gets to
chill and have to get away from the jobs
they hated and everything like that and
we could all just chill and do this. But
that that that's the best thing. I
wouldn't say they're retired cuz they do
cuz they don't want to just chill and do
nothing. They do a lot of stuff for
them. Like my dad, if I need something
to go get or something, he goes and gets
it. My mom handles all the background. Yeah.
Yeah.
If you ask Case, that's the whole story
right there. In a world where overnight
success has a way of quietly hollowing
people out, Caseum never let any of it
change him. The only thing I want to be
is a place for people to go for 4 hours
a night, forget about life, you know,
crack some jokes, have a good time,
[music] and just just chill out.
>> And that's why this story isn't over.
Caseum has already crossed the line that
mattered the most. He turned his dream
into real life. He helped his family
stop working. He became the place he
always wanted to be for others. So,
whatever happens next is just icing on
the cake. Yo, W video, man. Wow, that
was good.
>> of this since I was a kid, bro. Y'all
for real low-key making dream Y'all for
low-key making dreams come true, bro.
Yo, W video, MAN. THAT WAS GOOD. BRO,
THAT WAS ACTUALLY A REALLY GOOD
DOCUMENTARY TYPE DEAL. THAT WAS GOOD.
BRO, HAS SOME PICTURES I DIDN'T EVEN
KNOW ABOUT IN THERE, TOO. LIKE, WHAT WAS
THAT? THAT WAS A GREAT VIDEO. SHOUT OUT
GOLF CART. That was good. Look, there's
some polite people in the comments, too,
man. Look how nice they are in the
comments, man. Look at that, bro. Bro, W
video. That was actually like that was
goated. I didn't even know about this
TILL MY MOM JUST PUT IT ON the pin
thing. Yeah, GO GIVE THAT A LIKE. THAT
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