YouTube-Transkript:
Good Business Writing Habits by Dianna Booher - Part 1

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Videozusammenfassung

Summary

Core Theme

Your writing is a powerful, often more impactful, reflection of your personal and company brand than face-to-face interactions, and developing strong, efficient writing skills is crucial for success in today's marketplace.

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does your writing say about your

personal brand or that of your company

for all the words you speak during the

average day

my guess is that you write with far less

confidence and often less fluently

yet your business and your brand depend

on what your writing can deliver

attention grabbing mail and letter to clients

clients

prospects and suppliers and marketing

collateral such as brochures flyers

website copy packaging copy marketing

plans and chances are you blog tweet and

post to facebook and comments on linkedin

occasionally you may even write an

article white paper or a check

in a nutshell your writing reflects the

essence of your personal presence as

much as your face-to-face interactions

no i take that back your personal

presence as reflected through your

writing has become more powerful than

face to face because the audience

reaches become wider than ever before

the tips that i'm about to share with

you provide pointers on

writing well

and doing it quickly

you want to think before you write

not as you're right

writing as you think generally means

you'll do two or three or even more

drafts or worse you'll hit send and

forward a first or often incomplete

jumble of ideas or information think

think

and then write

make your bottom line

your opening line

what i mean by that

avoid the once upon a time structure of

going through all the details in the

background before you get to the point

writing skills have never been more important

important

in today's marketplace with social media you

you

your writing skills have to stand out if

you decide yours are too bland to set

you apart

spice them up to generate a little sizzle

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YouTube-Transkript:Good Business Writing Habits by Dianna Booher - Part 1