Digital products offer a highly accessible and profitable path to passive income, with a proven three-part framework for building a sustainable online business.
Mind Map
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I'm about to cover what I believe is the easiest form of passive income.
In fact, in the last year, I've made $363,000 and $24,000, selling mostly passively from
digital products like eBooks, Memberships, Courses, and more.
There are so many reasons why I think digital products make for the easiest form of passive
income.
For example, you don't need product samples, there's no shipping costs, and you make the
product one time and you can sell it again and again and again.
Not to mention, the profit margins are 80 to 90% plus and the list goes on.
I'm going to cover different types of digital products, how much you can make from selling
them, how to sell digital products, and what platform I use to sell my digital products
on.
If you're new here, Hiya Molly, I started as a broke college dropout with just 81 cents
to my name, this was my car, and I leveraged that into a multiple six figure per year
photography studio.
Then I started creating digital information products for other photographers, and I grew
that into a $2 million per year online education company.
And now I help contact creators just like you to monetize your content with digital information
products, so you can help your following on a deeper level and make a full time living
doing what you love.
Now when I first started selling digital products in 2014, I started with what I think is one
of the easiest digital products and that is eBooks.
In fact, that's what I recommend to all of my beginner students as well.
They're quick, easy, and free to make, not to mention they're easier to sell because
of the lower price point being about $99 or less per eBook.
Now one of the very first eBooks I made was called Model Call, and over about four year
period, we did over $500,000 in sales from that eBook, and that eBook was priced around
$49 to $59, and that's with no paid advertising.
Now that is the power of solving a powerful problem for your followers.
And I also created a productivity eBook and an email marketing eBook as well.
So why did I create so many eBooks?
Well I knew the power and I knew how to sell them, so I knew that I could duplicate that
success over and over again, and I did just that.
Now once I had those selling people started asking me about templates, so I decided to create
some digital templates for sale.
Now I had to use Photoshop because this was back in the day and we did not have Hanva,
and I was making these templates for photographers, and Photoshop was their software of choice.
Here's a photo of one of the first template packs that I ever made.
Now once I sold some of those, I discovered another type of digital product called an online
course.
Now online courses take more work and more time to create.
However you're helping your followers solve an even bigger and deeper problem, so you're
able to price them at a premium price, somewhere between $297 and $1,997 or more.
Now even though they're more work to make, it is definitely worth the effort, especially
because of the premium price point, because that is how I was able to scale my business.
Of course selling something for $1,997 can be a lot easier to reach that 7 figure mark
than selling an eBook for 49 bucks.
But that is still a great way to get started, but I also wanted to share with you my journey
with online courses, so that you know when you're ready you can scale with an online
course and really hit the 6 or 7 figure numbers.
And of course here's proof of one of the first online courses I ever made, yes you can
laugh.
Listen I was just starting out, we didn't have cool stuff like system.io or canva, so cut
me some slack.
Now after launching several online courses and doing well over $8 million in sales,
I decided to launch a new course called profitable courses.
And in the last couple of years I've enrolled 538 students for around $1,997 each, which
comes out to around just over $1 million in revenue.
Now if I had sold that same amount of a $49 eBook, I would have $26,000 instead of just
over $1 million in revenue.
Now of course I still think an eBook is the best one to start with, it's easier to sell
or you're going to build your confidence with more sales, but I just want to show you
the power of scaling with a premium priced online course.
Now most recently I decided to start an online membership and go against whatever
one else was telling me they were telling me it's so hard, it's hard to sell, nobody
wants to buy a membership anymore, blah, blah, blah.
But I knew that the materials I wanted to teach would be best taught inside of a membership
because it wasn't something where like you reach the finish line of growing your following
or you reach the finish line of growing your e-nellist, right?
There's always more followers to be gained, there's always more e-mail subscribers to be
gained, there's always more sales to be made, and there's always new strategies that I'm
testing and then the ones that work I share with my members.
So I knew that this content would be best inside of a membership and so I did go ahead
and created it and I called it Freedom Creator Club.
So far I've enrolled 64 students at $294 per year and I've enrolled 58 students at
$49 per month.
So that's a total of $21,000 cash up front but that does not include the recurring payments
from monthly and from yearly and we're doing about a few thousand dollars every single
month in recurring revenue from this membership and it only continues to grow and the best
part is every single month.
I'm not starting my business over at zero sales.
I know that I have that nice cushion that I'm starting with every single month.
Now memberships might not seem as exciting as an e-book or a course but I'm telling you
that the longer you have them and the more students you enroll the more exciting they
get because of that recurring revenue.
Now those are just four of the 54 different types of digital products that are out there.
So if you want the full list of 54 different types of digital products completely for free,
go in the description below this video and download my free PDF now that we've gone over
some different types of digital products and different ideas for digital products, let's
talk about how to sell these digital products.
And I know there are tons of different videos out there on the web with different ideas
of how to sell digital products.
You might be feeling a bit overwhelmed at this point.
So I'm here to deliver some happy news for you.
I have one three part framework that I'm going to share with you so that you can learn
once and for all how to sell your digital products online by following this simple yet effective
three part framework.
Now serious warning, this is not a get rich quick.
You're not going to make money tomorrow and you are going to have to put in the work
up front.
What I'm about to share with you is going to make you that real money.
Okay.
What I'm about to share with you is going to help you truly make enough to do your content
creation or your business full time.
This three part framework has been working for me since 2014.
It is truly tested works for me and my students and can work for you as well.
And if you're willing to put in that work up front for about one to three months, you
can truly start living that passive income life and make a full time living doing what
you love so it is so beyond worth it.
Now I just want to show you guys the proof of what happens when you put that work it up
front and the benefits you can reap once you get those passive sales flowing.
Now this is me sipping coffee and the Netherlands with my cousin.
Here's me getting ready to take a bath that my butler drew for me.
Yes, a butler that I had on texting speed dial at an all inclusive resort in Mexico that
my husband and I went to.
And here's me getting ready to speak on stage of spoken at conferences all around the
U.S. and here's me and my husband Aaron flying first class for the very first time.
And here's a screenshot of my favorite thing ever when I paid off all of my student loans
and my husband's student loans.
And here's me horseback riding in Los Angeles with my mom and my aunt.
And here's me standing in front of my second two comical hub award that I received for
earning over one million dollars with a digital product.
And of course the best part is helping all of my students make lots of money along the
way because we all know that money equals freedom.
And these are just a few samples of the things I've been able to do because of the foundations
of passive income that I've built.
I've been to over 28 countries.
So guys, I'm not sharing this to brag.
I truly want to show you that this is possible.
You can do this.
You're not going to have these results tomorrow.
You're not going to have these results any even five days.
But if you put in the foundations of this work, you can reap the benefits in just a few
months.
Okay.
So now really decided if this is what you want because I'm here to tell you that it is
possible and you do deserve it.
Okay.
Here's the simple yet effective three part framework for selling digital product.
Number one, grow a following.
Number two, move those followers to email list subscribers.
Number three, find a platform to sell on that you own and you're not going to have to
give up listing fees and seller fees like something like Etsy.
I'm going to share with you guys the exact platform that I use and recommend.
And really quickly before we go into more details on the three part framework, I want
to share with you guys that growing an email list is 40 times more effective at making
sales than social media.
So please go in the description below and download my totally free funnel template that
I've created just for you so you can offer your followers of freebie in exchange for
their email to get them on your email list.
Okay.
So growing a following, how did I do this with my very first online education company for
photographers?
I started with blogging and Pinterest point blank.
I already had a lot of experience with blogging because of my photo business.
That's how a lot of photographers get more clients is through blogging and the whole
photo community in general was really about blogging when I started in 2014 and then Pinterest
came out on the scene.
It was pretty big and I was able to use that to generate traffic to my blog.
Now things are a bit different today just like they always change ebb and flow with social
media.
So for this business, I decided to grow my following on YouTube and a little bit on Instagram.
But YouTube is my main source.
Now how did I do this?
And I know everyone out there's like pick a niche post-consistent content because that's
the stuff that's easy to share on video.
But the truth is that there is a lot of work that goes into building a following especially
on YouTube.
But really what you need to do is you don't have to do exactly what I did.
You just need to choose one to two social media platforms to post on.
So pick one that you like, pick one that you're going to enjoy posting on.
And yes, you do need to find a niche, but I don't think you need to find your niche before
you start posting.
If you're not sure what your niche is, just start creating content around things that
you like and see what resonates.
And then the content that takes off, you can make more content like that.
And that will inevitably help you find your niche.
And of course, you do want to post consistently, but I'll give you guys a really quick tip
here.
This works for any type of social media.
It could be Instagram, it could be TikTok, it could be YouTube.
Okay, I started creating videos, just creating whatever I wanted in my channel grew little
by little.
But once I took the time to really research the posts that were doing well within my niche
on TikTok, Instagram and YouTube, and then model those topics, see how they were delivering
that video, what topics were they covering, who are they speaking to, and really model
what has already been proven to work.
That is when my appounds exploded.
On TikTok, I was able to go from about 200 to 8,000 in just a couple of months by using
the search feature and searching for videos on topics in my niche, seeing their video delivery
pacing, what their topic was about, what the comments were saying, and really making
my own content that was modeling that, but still unique because I knew that that was
proven to do well.
So you don't have to start from scratch.
In fact, I'm telling you all those influencers with hundreds of thousands or millions of followers
they are using this technique of modeling.
Okay, so number two is to grow an email list.
This one in my opinion is pretty easy.
What you need to do is, of course, grow that following and then offer them a freebie of
something that they're going to want, like a free ebook or a free checklist or a free
template, something that they're going to want and is going to help them, but also something
that's going to attract to you the right ideal clients that you want.
And that's exactly why I created my free freebie share funnel.
Say that 10 times fast.
So if you go in the description below this video, you can download a totally done for you funnel
that's going to help you to move your followers to email subscribers.
Now why am I offering this as a freebie?
Number one, it's going to help you.
Number two, I know you're going to make a lot more sales if you have email subscribers.
And number three, I know that I'm going to attract my ideal clients who are content creators
because I'm telling you that this funnel is going to help you move your followers to
email subscribers.
So what must you have in order to think this review is for you?
Followers, aka, you're most likely a content creator.
And number three is you're going to need a platform to sell with.
Now I recommend system.io.
As promised, there is a link to a totally free account for you below this video.
And I use this for everything in my business.
I use this for website hosting, blog hosting, email marketing, automated systems, funnels,
checkup pages, hosting my digital products.
It is literally an all in one tool.
And you can have a totally free account for up to 2000 email subscribers.
Now I have well over 2000 email subscribers.
So I pay for their most expensive account, which drum roll is still only $99 a month and
comes with everything totally unlimited.
So to sum this up, I grow a following.
I move them to email subscribers.
I use system.io to host and sell through email marketing to my existing email subscribers.
And yes, it really can be that easy.
You can even set up automations like I have where when someone joins my email list, I have
four months of content that goes between nurturing and selling that gets my digital products
in front of my followers.
Nothing you know different types of digital products and how I sell them.
You might be wanting to learn my exact strategy that helped me earn over $8 million in digital
products sales to date.
But how do you do that?
Well, it all starts with watching this video next year because when you pair with you
just learn with what's in this video, it's going to be so much more powerful.
See you in the next video.
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