This content is a motivational and instructional session focused on business growth, particularly emphasizing sales strategies, mindset shifts, and community building within the "Money March" program. It aims to empower attendees to overcome limiting beliefs, elevate their offerings, and achieve significant financial and personal transformation.
Mind Map
انقر للتوسيع
انقر لاستعراض خريطة الذهن التفاعلية الكاملة
There ain't no party like a live living
brave party. If you showed up live here,
if you're watching on the replay,
pretend you're live with us. What does
that mean? It means you honor your pul
this experience. You lock the door. You
tell everybody that you have at least
two hours to not be bothered. It's going
to be in service to you and everybody
that you love in your life. You are
going to, unless you're taking a cute
boomerang of this event, you know how it
goes. You will be throwing your phone
across the room. You'll be present and
you'll be present in the chat. You'll
meet some freaking friends. You're going
to learn a ton today. It is going to be
a fire hose. This is going to be stuff
that is going to support you not only
for the next 30 days, for the rest of
your career. And I I literally designed
this class for my highest level clients.
Like like you guys should come because
these are the frameworks that I really
need you to know so I can coach you
really well. So I can like really coach
you. I don't have to like go through all
the training. So congratulations. Holy
[ __ ] Look around. Look around this. Are
you [ __ ] kidding me? These are the
coolest people in the world. I'm like, I
don't know how I'm supposed to have a
life because all I want to do is drop in
the Facebook group. If you get like
messages on your posts or your DMs that
are kind of incoherent and like some
misspelling and there's no from anyone,
it's me. That's cuz I'm like race to see
the stories before they die out. Race to
be in the group. Also do the training.
Also like uh I'm a mom and I have a book
party for my bestselling book tonight.
Like what's going on? So money March is
the month where we want to make a lot of
money, right? So it's a lot. Like we're
a lot. Are you Do you feel like you're a
lot? I don't know. Like I feel like this
is a space for women who, you know, they
have a lot. They have a lot of feelings.
They might not be a lot like me, but
you're a lot in your own way. And so
we're going to channel all of that
energy and fire that we've built inside
of Money March. We got right with our
business. We got clear. We dropped into
our femininity. We saw, "Oh my god, your
joy is valuable. The vibes matter. He
saw that you can slay your shame so you
start bellighting towards your dreams.
There is nothing shameful about sharing
your gifts with the world that have been
implanted on your soul to share that
it's selfish not to go out there. I
always felt since day one of living
brave, I know that my message could
actually save someone's life. Do you
feel like your message could actually
save someone's life? Like whether this
has literally saved their life or it
could completely change the trajectory
of their life. And if that's the case,
then the fact that I would not do this
is ridiculous,
right? And from there, instead of just
this obligation energy, there's actually
when we get out of our own way, there is
a joy, there is a energy, there's a
vitality, there's a natural essence
since we had as kids, we want to dress
up. Not the same thing. We want to share
our art with the world. We want to make
[ __ ] because aside from money, it's a
joy and a relief and a prize of being a
human living in this world where there's
a lot of suffering and pain and it's
hard, right? We owe it to ourselves. And
then, oh my god, we get to play this fun
game of business. We get to make fun
money changing people's lives and do
whatever the f we want with it. Okay, if
you're in for this kind of reality,
drop yes in the chat and scream yes,
wherever you are. All right, Liz, I
didn't see you scream. Yes,
I can see you. All right, so I've got my
notes. I've got so much for us today.
So, first, you know, ain't no party like
living brave party. I need you to drop
where you're coming in from. I need you
to drop where who's representing here?
Do we have first timers here today?
Anybody's first? You came on quite a
day. Anyone's first day. Anybody's
zillionth call? Anyone like, "Yo, I am
year five in the vortex inner circle."
Anyone? Like, I was in Club 365 all last
year. Any fourth time money marchers?
Yeah, this chat is insane. I literally
have chat chat box FOMO. I don't know
how much longer this is going to be
sustainable, but I read the entire chat
box after the call because I literally
want to be there with you guys. Okay,
first timer. First time first time
2021 Merrell's here. We got Vortex here.
Year two, Vortex. Let's go in platinum
second year. Yes. Okay. We have our
vortex is here. We've got cloud 365 and
we have platinum in the house. Make some
noise if you join money march platinum
because we are going to talk about that
today at the end. Some of you have been
messaging me like okay
what is this thing? So I'm glad I got
you live. I'm going to give you a ton of
value and then if you stay until the end
I'll talk about what that is. So how has
money march been for you? Are you
feeling the mania? Has it has it
infiltrated your system at all? Are you
feeling the magic? Are you feeling one
word to describe this experience? Drop
in the chat. One word to drop to
describe this experience. Have you sold
every day? If you've sold every day, say
I. Say, I am a shame sales ninja. Yes.
How many challenge points have you been?
Not only selling every day, but you're
like, I'm doing the challenge points. I
wrote the email and I look naked. I
didn't do that on purpose, but I kind of
like it. Um, I did the I did the let my
stories die out and share a seven-part
series. Like, did you do all these
things? Did you drop your reflection in
the group? Are you just like, "Oh, I'll
just listen. I don't need to do the
homework." Is that you? I know I've been
the cool girl sometimes, but this is
like not a cool girl community. This
like not a community to be a lurker.
It's not a community like be too cool
for school. Like the people who are
rising, they're rising together. They're
pouring into this community. They're
letting themselves be seen. And they're
being the best freaking student. And I
know that's where I am right now because
I never stop being a student. So today,
be a student. Lean in. Be the person
that you would love to have on your live
stream. We ask in the chat just to keep
the energy focused that there's no
links. And what we do in the Facebook group
group
is we have a a pinned post at the top
that's just like all your Instagrams and
stuff. So you can go in there. But the
best thing like this is a principle in
life. When you pour in, it comes back.
When you are just this rockstar, people
are like, "Who the [ __ ] is this? And how
do I get to know them? And how can I
find this person?" They want to
collaborate with you and work with you,
right? Like we don't want to be shoving
the hands down the shirt. So now,
who's going to win money march? Oh, you
know, there's like grand finale prizes
including I haven't shared this before
that someone is going to want a spot on
the private luxury overnight retreat
here in the cozy mountains of Colorado.
Those it's going to be our five top
affiliates and there's going to be also
some money march winners, people who do
the bonus points, the challenge points.
We're going to have crazy prizes. you
always do like spa days and and programs
and events and experiences. So
participate it's for your own benefit so
you actually sell and make money and
have a life-changing transformation. I
just want to gify that for you. This
isn't about affiliate sharing or
anything. It's just for literally
participating. Okay. So today is about
product people pathway. This is a
framework that actually started
developing last year
um right before right before living
brave live. And if some of you know I
haven't run an event since living brave
live. So I have spent the last five to
six months working on my book. The only
people that I've been coaching keeping
my light on is my vortex. And so I've
been sharing with them all the
frameworks and behind the scenes. I
actually haven't shared this before. So
why am I leading this class? And you're
like, "Okay, why is this woman saying
that she's going to share this what she
shares with her six-figure clients,
everything, no gatekeeping, um stuff
that I put blood, sweat, tears,
literally lots of them, sometimes no
time for tears, two and millions
invested in this with you basically as a
free bonus one, selfish reasons. Okay,
let me just come clean about this." So,
I have a private group called the
Platinum Group inside of Money March
that I opened before Money March. We're
going to reopen. I'm going to give you
the offer today. But my vortex inner
circle is there and I've coached many of
them for a long time, especially over
the past six months on a lot of the
stuff. Um, but as the questions started
rolling in because we have Q&A's on
Fridays and we have some live calls. I
was like, let me start coaching early.
You know, I was like, I started coaching
on Monday and I was like, wait, there
are some like actual baseline
foundations that we need so that I can
coach you like an absolute ninja, right?
Like I want to apply the framework
specifically to your business so you
take action, get an ROI today, not
having to do all the trainings. I'm
like, let me give you all of the all of
the material, all of my most refined
strategies and frameworks so then I can
like coach you on that so selfishly.
That's why I was like, this is going to
make all of our lives so much easier.
And let's see, I have become a
completely different person since money
march last year. Like writing a book.
Has anybody here written a book? Drop in
the chat. What's your book called? Yes,
tell us how was that journey for you?
So, my brain reorganized. I know it
sounds weird, but like I'm still someone
who can just riff and tangent, but I
I've become methodological.
I have to look up that word, but like
very methodological in my thinking. So,
like one thing needs to lead to another.
It needs to stack. I need to make sure
there's structure. Like it completely
changed how I think. And so, I relisten
back to Money Marge and I'm like, I need
more. They need more structure. They
need more steps. They need more clarity.
I'm like, I don't even know where to
begin. I'm going to do a live class with
them. Right. So, this is going to be
People have obviously loved Money March.
I mean, millions of dollars inside Money
March. It's served now. We have over 75
hundred people have come through the
doors. But now, selfishly, I want you to
win. Why do I want you to win? BECAUSE
THEN I GET REALLY HAPPY. I get really
happy when you win. And then you share
your testimonials and then I get even
happier. And then more epic people join
with your epic stories of
transformation. And now too, I freaking
love this. Like, I'm such a nerd. I feel
so privileged that you guys want to hear
me talk about this stuff. Like, I am
obsessed. Like, this is what I was
talking about at the dinner table last
night with Christian. This is what I was
talking about with my dad and my mom
this morning. Like, I'm like, let's talk
product people pathway. Like, I'm such a
nerd. So, I'm having the time of my
life. Um, and during Money March, really
the vibe is that I pour so much into you
guys. I want to model that for you. I
create offers so good that they it
literally none of it makes sense so that
my results don't make sense and your
results don't make sense. The whole vibe
is nonsensical energy, action and
results. So third, I am freaking
obsessed with you guys. Like I love this
community so much. I want to serve you.
I have likely been where you are on your
journey. And like for me, just sales has
completely changed my life. This
community beyond sales has completely
changed my life with how it's been there
for me through like every season of my
life. And I'm like I feel like today is
kind of a big day and it's right before
I'm about to get my period. So I'm like
really just I want you guys to connect
to the energy of living brave in the
community here. And just I love you guys
and I really want you to win and
succeed. And especially when it comes to
sales like sales has changed my life.
It's changed thousands of women's lives
in this community. It's changed their
family, the trajectory of their entire
course of their family
line and all of the thousands of people
that they are meant to serve with their
work. So for me, like that selfishly why
I'm doing this because nothing makes me
happier than that. And I want you guys
to freaking change the world with your
work. And you can't do that unless
you're research. You're going to need a
bigger budget to create this
extraordinary life for you and everybody
in your orbit and your family, right?
So, if you leave here with nothing but
this today, the million-dollar piece of
advice that I got from my first coach,
and if you've been here for a while,
maybe you know, okay, my first coach,
and it scared the [ __ ] out of me to make
that investment, by the way, I had made
no money. And she told me this one
thing, millions of dollars worth of
advice. It helped me break through a
zero launch, almost nothing in my
business for a year and a half to a
$20,000 month with no in between.
Start
selling. Start selling. And then she
should have added, "And don't stop until
you die." No, but oh, by all means. By
all means, do not sell on the days that
you do not want to make money in your
business, right? However, if you do want
to wake up like an alarm clock with a
stripe symphony of payments every
morning, then you got to sell like you
breathe, right? And so later, that first
20k month became million-dollar
launches, became evergreen engines,
became compound continuity models, which
means you can get paid every month when
you don't even do events and sell more
and more and more every month, right?
But the through line that I'm going to
talk to you about today is the same.
Sales is the current that keeps
everything flowing. So whether you are
building your first offers or you have
already made eight figures today is
going to have immense immediately
applicable value to you. Now someone
asked in the Facebook group they were
like you know my goal this year is to
file my LLC and I'm like don't do it
don't do it and I comment like
do not have your goal to be file your
LLC. Your goal should be to make money
because you don't have a business when
you file your LLC. Maybe you do by the
government standard. You have a business
when you make money, right? And I did
not file my LLC until I made $1 million
in my business. And I built a multiple
sixfigure business with a PayPal link.
Does anybody here have PayPal? PayPal
link. And I hosted my courses on Google
Docs. Okay. I have never ever made
something before I sold it. I've always
sold it and then made it. So, who here
is done with productive procrastination?
If you are done with productive procrastination,
procrastination,
yes, raise your hand. go crazy. Okay, so
I'm going to break down some of my
signature frameworks today in a way that
I never have before. And you know it's
good when I feel the urge and the
inclination, which is ridiculous, to say
this material is proprietary content and
cannot be redistributed or reproduced in
any way. I see you. Okay. So, can you do
me a favor and be a legend and go ham in
the chat? Droplet lands, as I said, be
present. And after this breakthrough
event, I want you to post your
breakthrough, your aha moment, your
testimony, this experience, this free
bonus inside money march, something that
I didn't promise as part of the main
offer, and tell all the people who
weren't here, if you recommend to those
who aren't live to tune in, okay? And
that will be a bonus point. So, anybody
come in here after March 1st and you
need some bonus points, okay? So, that
will be a bonus point if you drop in the
group and you just share about today and
you encourage everybody who wasn't here,
if you have an amazing experience to
join inside of the free community. So, I
have two rules before we start this
whole month together. Okay, we have two
very serious rules. One, we say sorry.
We say sexy. I'm sexy about that. We say
sexy, not sorry. We save the sorryries
for when we're like actually really
sorry. So, you're not going to say sorry
for like taking up space and being
yourself. Okay. So, it's sexy, sexy,
sexy, sexy. two, we're like gonna have a
lot of fun. Okay, we're gonna have a
[ __ ] ton of fun. You're going to bring
joy and fun back into your business.
Okay, now can we talk about the
affiliate group for a minute? Just a
minute. Just a hot minute. Who here is
here because someone else invited you to
Money March? This is the craziest
affiliate program I've ever run. I have
never seen people lead like this. I've
never seen people move like this. Now
you guys, 626 of you are here through
somebody else sharing this with you
because they thought that you could
benefit from this, inviting the people
that they want to see win in this
community. Now, I said on the affiliate
call, imagine every artist,
entrepreneur, visionary leader in your
life that you love their business
growing 10 times bigger. Like, is that a
world that you want to live in? like,
"Holy [ __ ] I want to live in that kind
of world where like all my artist
friends and all of my entrepreneur
friends are freaking killing it." So,
thank you for building that world with
me. If you shared drop shared in the
chat and if you were brought by someone,
drop their name again in the chat so we
can let's yell their names. Let's like
give them so much love. Alinka shared
shared Jared. Amazing. Who brought you?
Tamar, Lindsay, Lisara, Kristen. Oh my
gosh. Amazing. Kelsey, Andrea Crowder,
Lena Rammy, Sarah, Andrew Crowder. I'm
here because of Lindsay Corsel, Lindsay,
Shaina Rasin. Awesome. I love you guys.
I just want to say thank you so much. I
want to pour into you and make it just I
want I really want to just lift you up
and you guys will see this community is
a community of absolute unicorn
snowflake leaders and you can learn from
every single one of them. So, this month
is also all about uplifting the amazing
clients in our community. Today we
actually have a small little panel at
the end where we're going to bring up
some of our rockstar leaders who have
like kind of like taken these principles
and like 10xed and 100xed and they're
going to share with you exactly what
they did. So are you are you excited for
that? Not just to hear from me. I want
to hear from someone else. Yes. Okay. So
those of you also how was launch
secrets? Did you enjoy that? Those of
you who shared about the class with an
IM graphic, something super simple. You
fill out this form. We can drop it in
the chat. We'll send it in the email.
It's how to create buzz and demand for
any offer before you pitch it. It's a
four-step kind of process that I did.
Um, again, if you want to buy it, it's
222. You can DM me. Some people have
done that, but if you just want to share
about it, you can get access. And I
think that's going to be a really great
compliment to this class and everything
we run in money march. So, now the real question,
question,
am I showing
during the money march challenge? Like,
do you have any guesses? Do you have any
guesses? Is there ANY DOUBT IN YOUR MIND
IF I'M GOING TO BE SELLING MONEY? NO,
NO, NO, NO, NO, NO, NO. I am not
selling. Okay, I'm not going to be
selling. I'm going to be an absolute
ninja, absolute ninja mode. I'm going to
make an offer so insane that I am so
excited for me, for you, for everybody
whose lives are going to be a lot better
because of it. So, I will be announcing
a new way to go deeper with us. Treat
yourself in the upgrade of the year.
Money March platinum and the cloud 365.
It's combined offer with new additions
that I haven't even shared for people
who already joined. If you're curious,
stay until the end. This is going to be
a limited time offer. The doors will
close. Last year, people were actually
really trying to bang down the doors.
And I was like, it is closed. You can't
join. And we do
lock the door, throw away the key. So,
who here personally knows the power of
coaching? how impactful it is not just
to listen to coaching but to actually
claim a seat at the table and get
hands-on support. If this is kind of
like what you do for work or like you
kind of get that this stuff usually
starts at like a multiple five figure
investment with living brave cuz you
know you can ask one question get the
clarity that you've been begging for go
triple your investment that day right
this is a very common experience but
today I'm going to give you such a good
offer that I'm going to tell you when I
actually shared it with my parents this
morning my mom who if you guys read my
book or know anything about me is very
frugal where she's she knows it about
herself she's like you know oh my god I
got the car rental down from 125 to 86.
And I'm like, "Mom, you've told me that
six times and I'm so happy for you."
Right? She was just like appalled. Like,
I don't tell her what I'm spending. You
know, it's just like I can tell it makes
her very uncomfortable. And when I told
her the offer for today, she was like,
"Are you sure that's enough? That's high
enough? Like, are you are you sure?
Like, are you sure? Like, shouldn't that
be priced higher?" I was like, "Mom, I'm
going to tell them that. Thank you for
this." And my dad said, "I'm excited for
them because you are removing all of the
pain of them making this investment and
making this move today." So that's how
much value we put into it. So I'm going
to run through it really, really quick
and then we're going to go more in depth
so we can dive right into the training.
But for those of you who have to jump
off, it's four weeks of premium
mastermind and coaching including a
private Telegram group. This is honestly
the first time I've done something like
that since last Monday, March. There are
two platinum only live sessions entire
year. If you guys like the daily voice
notes, it's an entire year of that
inside of actually I recorded it when I
went from a 100K month to a $2 million
month in one year. I recorded a behind
thescenes training every single day. So
that's in the club which has sold for 5K
on its own. We have the throughine class
which is a three-hour workshop on
creating absolute clarity in your brand
marketing and sales message. We've got
high converting events which I haven't
shared about before. So this actually
has been logged in the vortex vault. I
have some of my like really advanced
scaling trainings inside the vortex
because they're so powerful that I'm
scared sometimes on who I give them to.
But this is really about building trust,
belief, and desire so that people are
buying your offers while they're on
calls with you. And it's not just the
philosophy of what builds trust, belief,
and desire, but like 30 secret things
that I do in every conversion event so
people are going to buy while you're
live. There's a category of one, a new
program on how to build your movement,
your brand. Um, and a special bonus
that's gonna expire this weekend and
it's a ticket to Living Brave Live. And
if you already have a ticket to Living
Brave Live, you get an extra one. You
could package it, sell it, do whatever
you want with it. So, that sounds like
like a 10 to 20k offer at least, right?
Wouldn't you think that that sounds like that,
that,
right? Yeah. Okay. It's not that. It's
not that. This will leave everyone in
shock. Okay. And what I'm going to say
to you is that a lot of you are eyeing
the vortex. You have questions about the
vortex. Um, I have crazy news that if
you join the platinum group and end up
applying and getting accepted into the
Vortex at the completion of Money March,
you will be able to put your entire
investment towards the Vortex inner
circle. But the cool thing about it is
your year in the Vortex won't start
until the end of Money March. So, you're
essentially getting the entire
mastermind month and everything else in
it for free. The exclusive sessions, the
private training, and all of that. So,
okay. Are you guys ready to dive in? Are
you guys ready to dive in? I want to see
an emoji in the chat. I don't know. I
don't see you moving. I feel like I'm
about to be moving for this training.
Yes. Now,
when one of my mentors was doing
multiple six figures in a month, who
here has hit multiple six figures in a
month? Who here is eyeing multiple six
figures in a month? I was doing six
figures in a month. Okay? And I asked
myself, what do I need to do? Who do I
need to be to get where she is? Right?
And when I really sat with it, I
thought, I don't have a money block. I
don't think I need to change who I am.
I'm I'm available. I'm open. Shame has
BEEN SLAYED. I AM READY. Feel like I'm I
think I'm ready. I don't need to. I
don't believe my nervous system needs
prepping. Like, I don't know about you,
but I feel more nervous about not having
a bajillion dollars in the bank. Like, I
am more nervous than not having the
funds to share my gift with the world.
Right. And now some of you it it is a
real thing that of course there's the
fear of the success and the nervous
system stuff, but really what feels
scary is not a lot of money. It's not a
lot of success. It's the things that you
fear come with it, right? It's the
people problems. It's the circumstantial
problems. It's the big system cultural
problems, right? And for that,
we're all about that in this book. Okay?
Like all about that in this book. So get
this book. Now, I do at the end of the
day, can we all just agree that it is
scarier not to have access to free
flowing finances than live the life you
want, give back generously, and build
the mission that wakes you up in the
morning so you can help more people.
Like, can we get an amen? Can we get an
amen in the chat? Yes. Yes. Okay.
Anyway, I saw that the biggest
difference between this mentor of mine
and me was that that she was making
multiple six figures a month, right? She
had the pathways for people to pay her
that much. And she was standing behind
those pathways, like backing them and
doing that consistently. See, she had
these 30k packages that she sold often.
And meanwhile, my highest package was
$10,000. And I thought to myself, hey,
I'm a 30K buyer, right? Like, in fact,
I've invested more than that in my
transformation in a single click. So, I
can obviously get behind a $30,000
offer, right? And then I asked myself,
okay, could I create $30,000 worth of
value and stand behind that value? Could
I help someone get $30,000 worth in
value? Well, let's see. I had helped
women go from waking up crying every day
to waking up non-stop laughing every
day. Anybody of you have helped people
create things like this you feel like it
maybe is worth more than $30,000 to go
from crying every day to waking up
laughing every day. And people find
soulmate love like after years of
disappointing relationships. people
build multiple six-figure businesses
from scratch. People go from six figure
years to six figure months at that
point. And I was like, okay, yeah, I
think I definitely can help someone
create value, right? And it didn't have
to be everyone that would be a match to
that offer. But that month, I created
the pathways for people to pay me
$300,000. I stood behind those pathways,
consistently, got past all the
frustration and all of the shame and all
the embarrassment, the stuff we've
already talked about, and I did $300,000
in sales that month.
That was 2021, right? Ain't the first
rodeo here, okay? This is 2021. And I
realized this is actually not different
than how I jumped from a 20k month to an
100k month. I saw someone else had done
it and I hired a woman who had done it
and we talked and she helped me get in
the energy of a easy six-figure month
and I saw that all I needed was a
pathway and to back that pathway
consistently and so I sold a 10k offer
10 times
and what is that? Let's do the math.
What is it? It's a six-figure month,
right? And my audience didn't change,
you guys. I didn't change. I had the six
figure month. It wasn't a big mind
drama, right? In fact, I realized it's
not that much different than how I went
from a $0 or just a few hundred a month
a month month at best to a 20k a month.
I was selling a $75 one-off calls that
were not leading to clients, right? They
were like shame slang breakthrough
calls. I I would do a few of them, a
couple of them maybe a month for a few
months. And then I hired someone who had
a six-figure business and I felt like an
absolutely insane person, right? because
I invested 14 times my monthly income
into my non-existent business. But it
turns out that was the only thing that
actually made my business legit, right?
It was my point of no return. I was
like, "Shit, okay, I got to make this
work." And so, after years of limbo,
after waiting for clarity, a click of a
payment button got my butt to gear and I
created a simple offer and I got in a
group of people making the pathways
backing those pathways consistently and
I charged $2.4,000 for three months of
We all start somewhere, right? And then
I did, you can do six months for
$45,000, right? And I filled this up. In
one month, I brought on 12 clients. I
booked out my business doing life
coaching. Shame slang. I didn't change.
My audience didn't change. It was a
simple sales architecture that I put
into place. So, do you are you guys do
you want to put in the sales
architecture for yourself?
Do you know? Do you? Yes, we want to do
that today. Okay. Move your body. I
swear you're going to you're going to
absorb it more if you allow yourself to
move. So, there are only three ways to
make more money. And I'm not the first
one to say this. It is the way that I'm
going to say it in my own voice.
Do you know what they are? Very simple.
This is why the real [ __ ] is like the
inner game because this is easy. Okay.
One, you're going to Let's start with
one. We're going to dive much deeper on
this stuff, okay? But let's simplify
first. Higher prices.
You have higher prices. That's one way
to make more money. And let's talk about
this, you guys. Inflation is insane.
Okay? Inflation is actually insane. I
went to go buy houses like 3 years ago.
The same houses are three times more
expensive. I was looking into wedding
stuff literally three years ago.
Everything's doubled in price. So, it is
actually criminal. Like I would say it
is criminal that women have most of
their money sitting in cash when you
could be generating a return on your
investment. The first place to invest in
is yourself. You are your greatest ROI.
Instead, money is literally sitting
there deteriorating in value. It's like
half as valuable. It's a third as
valuable. And so what you need to do
with your offers is like literally
before I even tell you anything like
you're worth it and all this stuff give
you any strategy like just to keep up
with insane inflation, you should be
raising your prices. Second, you should
be raising your prices to reflect the
value of your work is increasing. And
this happens through your experience.
This happens through training. This
happens through investing in yourself in
so many different ways. Time, energy,
resource, money, the people you work
with, the everything, right? And often
you'll find that when you have something
really good that's rare and valuable,
which is there's demand for things that
are rare and valuable, and you learn how
to demonstrate that value, which we're
going to talk about today. It's much
less price elastic. Econ nerd here, I'll
talk about that is it's much less price
elastic than you think. So that means
that people's buying behavior isn't as
affected by price as you think. In fact,
it's usually the other pieces like
conversion and nurture and messaging and
all of that that's the actual issue when
you realize like change the prices. You
think lowering your prices is going to
get more people to buy. That's not it,
right? It's going to be actually
changing the architecture that we're
going to talk about today, right? But
for me, I found a lot of my coaching
isn't really as price elastic as you
thought. You go, "Oh, wow. I just lifted
the price 5k and people are buying just
as much if not more." Every year my
inner circle rises in price again and
again, right? And every year it gets
exponentially better to reflect that.
And every year more and more people want
it, right? So it has to go up if more
and more people want it, right? And so
every offer platinum is going to go up
next year. Everything's going to go up
because this is just the nature of the
game. Now, and when you're making your
spaces better now, when people are
selling to the lowest common denominator
in their audience, right? The people who
are never are never going to buy or the
people who will only buy if it's only
barely free or the ones who are price
shopping right now. They're not yet
diehard fans who value your work the
most and are you are the only option for
this is what most people do. And so,
they start pricing for that person,
right? Who's the loudest person who's
saying like, "I can't afford it. I can't
afford it." Right? and that person who's
really never going to mind, right? So,
we have higher prices. We have two sell
to more people. Okay? And I always look
at it like this. Marketing or some
people call it lead genen. I don't
really like that. I'm like I don't know.
I'm going to tell you the way I like to
look at it. Okay? Marketing or lead
genen, it's like gathering lemons. Okay?
People follow you, they see you, they
opt in, they join your free list, they
join your um a class with you. This is
where it's like a low commitment thing.
They're in your orbit now. They're in
your ecosystem, right? Your front end,
like social media, email, stuff like
that. Lemons is the art of gathering attention.
attention.
Now, sales
is specifically the moment that someone
actually pulls out their credit card to
buy. And this is called conversion,
right? And this happens through your
sales pathway. This is like your
lemonade crusher machine. This is your
lemon crusher. Okay? This is where
lemons turn into lemonade. So no matter
how many lemons you have, you know these
people with massive followings and you
don't know how to turn it into lemonade,
there's no use, right? You just got like
a lot of lemons and no matter how good
your lemonade crusher is, right? Your
sales pathway, which we'll talk about
today, if you don't have lemons, you
have no lemonade. Is this like clicking
in some way for you? So you see, okay,
I'm gathering clemens on my front end
social media. And then I have this sales
pathway that does the nurture and the
conversion for me. So most people think
it's an amount of lemons issue. If you
are someone who has blame the amount of
lemons, I don't have enough lemons for
my lemonade. Lady, there's you're
literally in a lemonade forest right
now. Okay? Like look at where you are.
Anyway, if there are only more people
and I'm going to tell you 9.9999999
out of 10 times it's not that. Like I
had an eight figureure business with
20,000 followers 20,000 followers. I had
a million-doll business with 5,000
followers. And let me tell you, some of
those are people who never buy. Some of
those are my family members. Some of
those are people I met traveling eight
years ago. You know, some of those are
like weird people who write those weird
things on your live streams. Okay, I had
a thousand people on my email list with
a million dollar business. People with
20 times the following hire me because
they aren't making the same money.
Right? So yes, more lemons is an
important part of sales. We're going to
touch on that today. More lemons is al
is a brand and marketing conversation.
So we have brand marketing sales. We're
going to break down today.
More lemons is a brand and marketing
conversation. Turning le and they make
your conversion better. Okay. Now
turning lemons to lemonade is a
conversion conversation. So this is
literally exactly what I built out in
the platinum group. If you are thinking
of joining, I just developed this
product people pathway mastery vault
where it's all about your brand in
category one. It's all about your
marketing in the through line and it's
all about your conversion and high
conversion events so that you can apply
and go deeper on this stuff. Okay. Now
the brand is where you build a cult-like
following in your high cash flow, low
maintenance empire with the
infrastructure to go to the moon without
clunky overhead and complexity. And this
is what I call the micro movement
method, right? And this entire new
course called category of one that's
included in platinum is about building
that undeniable brand so people are
thinking of you even when you're not
selling. Okay. Messaging is getting
people frothing at the mouth over what
you have. They're really curious.
They're frothing at the mouth. They're
like, "What is she going to sell?"
Right? And the high converting events is
the 30 specific style things I do and
you can implement to get people to take
their cards out and buy while you're
live. So, these three classes I've built
and developed. They are like 10 hours.
Today, I'm going to have at least
probably two or three hours with you.
Um, things that cost me literally
hundreds of thousands of dollars to
learn and develop and help my clients
make millions. And there are literal
little bonuses that you get as a part of
this offer. So, is anyone excited about
that? Cuz I'm excited about that. Okay.
Now, we have we're still we're not even
product people pathway yet. We have
higher prices, sell to more people.
Third, sell more to the same people.
Okay. So, who here has bought an alumni
year from me? You can raise your hand or
drop in the chat. You've ra you've
bought a second, third, fourth year of
the same program. Okay. Who when they
checked out for money march, did you
click that you were going to buy quantum
nonsense? Did you buy the rockstar
affiliate training? Did you buy Brave
AF? Who here has bought more than one
thing from us? And you actually intended
to buy one thing, but you left the shop
with a couple things. Yes. Like when you
go to McDonald's, I don't know if anyone
goes to McDonald's, but you know, in the
past and they say, "Would you like fries
with that?" And you go, "Well, [ __ ] I
think I'd like to dip my fries in this
ice cream cone. This makes the whole
experience better. Thank you very much
for asking, giving me the special
offer." Right? Of course. So, this is
sell more to the same people. And this
is where your job really is to increase
the average order value because the
people who are already buying from you
are your best customers. So many people
miss out on this. And this actually how
some of my clients like doubled their
business is just realizing, oh my god, I
can better serve the people here. I can
serve them more stuff, right? I can
resell to them. This is so cool. So with
congruent offers that make your clients
lives better and easier. So offers like
upsells, downells, cross cells, slide
sales. I always like when these bro
marketers get into like cross reverse
sells. I'm like I don't know like
whatever it just means sell more to the
same people. Okay. It's like things that
increase the client experience and help
them get even more value from the
initial thing that they bought from you,
right? So, this is like a VIP upgrade.
Say you bought a course on how to apply
makeup like a pro. If you find a good
one, let me know. Okay. Would you The
best upsell would be professional
makeup. Oh my god, this makes my life so
much easier and better. A course on how
to garden like a pro. They're like, here
are the highest quality seeds. Do you
want to add that to it? Or like [ __ ]
Yeah, that makes my life better. So
again, this is something that I want to
nerd out with you on. I'm some of you
have probably heard me say this like
five minute hot seat at Living Brave
Live for my Vortex experience. My client
Susanna, she had gotten all this
material, but she just asked me a
question. This is why I love actually
being able to coach you guys on her
affiliate program and on the plane ride
home, she just applied what I said and
she made $20,000 in the airplane, which
I think is more than she had made in an
entire month. So don't underestimate
this stuff. Like literally it was just
how she could craft an offer
specifically for her. She had a
certification program. How she could
craft the next level for her clients and
she had her biggest day in business.
Right. So are we ready for product
people pathway the warm-up that
40-minute warm-up? How was that? Are we
ready for this? Has anyone already had a
breakthrough today? Already made a
decision today? Give it to us. Yes.
Okay. Okay, I'm putting my money back in
my shirt though because I feel like it's
Okay, product. We're going to start with
product. Okay, what to sell. This is the
most important piece of all because
product on the demand side comes down to
a message that people respond to
and an offer that they want to buy,
right? And so Christian and I were
nerding out on this. I wish he was here.
He was like, "Message market fit and
product market fit are like the two
things that you have to nail, right?"
And if you guys were on launch secrets,
it's like I talk about testing, test the
message, test the offer, right? And it's
kind of like people talk about product
market fit like the female orgasm. Like
if you have to ask if you found it, you
probably haven't yet, right? So like
this is going to be something that when
you hit it, you're going to know that
you hit it. People are like, "Yes, yes,
yes, yes, I want that." Right? So this
is going to be your message that people
respond to and an offer that they want
to buy. So the transformation, the
outcome that I want is believable. I
want this thing and this is an offer
that I want. So let's start with the
product message, right? We're going to
focus on this most uh most today when it
comes to this. So you must have a big
idea with a core promise. And this is
one of the if we don't have this, first
of all, if you're not right with your
business, you're not loving your life,
you're not embodied in your work, you're
not like fully committed. I mean, that's
all first, right? We got through that in
the pregame money march. Now, when it
comes to your actual business,
the big idea and the core promise of
what the heck, like this A to B
transformation, and I don't mean that
you need to go get micro specific on
that one thing that's going to change,
right? I mean that you can paint a
picture of where people are. Like you
can actually paint that not in abstract
terms, but like what does it actually
feel like and look like for someone
before your offer and after your offer?
And how are you going to get them there
in a unique way? Can you paint that
picture for them? Right? So if you say
like heal your wounds, who's buying the
heal your wounds program? I don't know.
Someone who's already really bought in
on that. Right? If I say slay your
shame, that's better, right? because it
doesn't sound like something you've
heard a million times. It sounds like
it's also something I've tested and
people really are like respond to,
right? It's a different way to say that.
But what actually sticks is like, you
know, laying on a thin mattress in Nepal
feeling like my life is over, right?
Feeling like I had lost all of my
confidence that I couldn't even speak in
a room of new people to top podcast 22
wearing unapologetic multi-millionaire.
Like you absolutely see that, right? and
linking those two things to my offer to
my unique vehicle, right? I'm dumped and
heartbroken to engaged in 6 months,
right? Stomach pain and fatigue and not
being able to play with my child because
I'm so stressed to so much energy that I
actually cut out coffee. I'm oh my god,
I want to make love with my partner five
times a week. I have no bloat in an
actual photo of before and after. Like,
do you see this is different? Like,
where are we going? And so one of my
clients, Annie, we were doing a copy and
conversion lab. Who here has done copy
and conversion labs with Christian and
the vortex? It's insane. It's like a no
I mean I have cried with feedback from
Christian before. Typically that's what
happens for me. I just cry and then I
have the breakthrough. So anyway, he
comes in, he just gives it to people
straight. And so Annie had this like
powerhouse mastermind and we were like
h like does that feel very compelling?
Right? And so we thought about her big
idea for her people like in what unique
way because could you talk about the
transformation? So we changed it to
beyond the hands and this is for people
who are practitioners. They work with
their hands, right? So it's like let's
go beyond the hands. This speaks to what
people really want. They want to build a
business that's beyond their hands. They
want to they want to go beyond that.
They're tired of like this being the
only vehicle that they build up their
businesses. And she just had like this
crazy launch. I don't even know. I think
it's Annie, you'll have to tell us. But
it's definitely the biggest launch that
she's ever had and she has dozens of
people in and lots of applications. So
we are celebrating you Annie. But you
see this like one little shift. Okay. So
this is why something like couch to 5k
works. It was like a challenge and
people go I'm going to get off my couch
and run a 5K. Like I'm very clear on
what's going to happen, right? So now
this should be a tested outcome or
experience that people actually want. So
you guys know
that people need sisterhood. They need
the embodied pelvic floor. They need to
be in their heart. They need to do hip
thrusters. Okay, of course we know this,
but we have to test what people will
actually pay for because just like
Christian goes, "Do you want to do hip
thrusters?" He was like, "Listen, hip
thrusters are so important. Do you want
to do them?" And I look at that hip
thruster machine. I'm like, "You know
what? I'm good." Right? What he has to
do is he has to play with messaging. So
he played with the flat butt thing. like
you know why those people have those
pancake butts because they don't do
those hip thrusters and if you want I
don't know he could get very descriptive
with what I want and I'm like I'm in on
the hip thrusters right so a lot of the
times as the expert you start selling
your vehicle because you know that's
what people need but people don't buy
the process they buy the transformation
they buy the feeling they buy the result
and listen you gather lemons which is
eyeballs on you through interesting
funny, valuable marketing. The point of
marketing is in large part not to
convert. In large part is to create curiosity,
curiosity,
to create trust and to create
visibility, right? Lemonade on the other
hand is what you get through why would I
actually buy this? Like what will this
do for me? So you guys need to answer
this question for your core offer before
we do anything. Why would I buy this?
What will this do for me? Okay, so
Christian calls this the jobs to be done
framework. What am I hiring this thing for?
for?
What is it that they are really buying?
Oh my gosh, this is the most amount of
people we've ever had live. Are you guys
enjoying this? Because I'm having the
[ __ ] time of my life. I'm so happy
right now. Hi. If you just popped on, I
love you. I'm so happy to be here. Is
this helpful? Drop helpful in the chat.
This is helpful. Give me a little pep.
I'm going to have a sip of water. You
guys dump water all over you. I'm very
very tempted but I won't.
Okay, mom of water. Drop in the chat.
Helpful. My business is about to blow
up. Okay, so what are people really
buying? Because you might be like, I
know what people are buying. So when I
started working with Britney, who might
be here today, I was hanging out with
Britney yesterday. She does production.
She does style. She helps brands
innovate. So she was like, I sell innovation.
innovation.
Okay. Do people buy innovation?
Do most people buy innovation? Does
Britney think innovation is very
important? Does Britney love innovation?
Does Britney think this is exactly what
I'm selling? Of course. Now, they they
don't. The answer is no. They do not buy
innovation. Now, do they buy creative
Yeah. Are they going to buy like
premium? Are they going to pay premium
for, you know, creative production and
styling? Because a lot of people do
that, right? So there are they do that or
or
what people pay for is the thing that
translates into solving real problems
that cost people time, energy, quality
of life and real solutions that tangibly
increase their money, time, energy, and
quality of life. So people pay for
luxury of speed, experiences they can't
have elsewhere for status, right? And so
what Britney is really selling is the
power of unconscious influence. her
clients becoming the person who people
can't stop watching, who grabs attention
before you say a word. Brand experiences
that increase visibility, that increase
sales. They buy the feeling of complete
confidence in their look and their
identity. They buy more sales. They buy
time saved not worrying and stressing at
their events, right? And they buy status.
status.
So the best way to sell for her would
say imagine and paint the picture of
what it feels like to walk into a room,
own your stage, make your pitch, people
are drooling at the mouth. They you have
this power about you. You feel
absolutely confident when you share your
voice. People listen like you feel like
the outside reflects the inside, right?
Your event, imagine waking up. There's a
whole team there. They're tying
everything for you and you can just
practice your speech like
I'm in. And I am in by the way. Okay. So,
So,
imagine that's going to be probably one
of our money march homework assignments
is to do like the imagine dot dot dot
dot. Now, products that are in demand
and with demand means higher prices,
supply demand curve, right? Demand goes
up, price goes up, they are rare and
valuable. So, that means that they get
people to where they want to go in a way
that is a new way. And this is why I
always say I don't create mini me
because it doesn't work, right? I help
people build their own category of one
because the truth is like we want to
bring something new, something fresh,
something completely our own. Our our
vehicle, our big idea can't be what
people have heard before a million
times. So you don't need to niche down.
You don't need to pick your one thing.
What you do need is a sticky big idea
and a brand unlike any other. And that's
the foundation of your movement. And
again in category of one. I am like
gonna reach through the screen if I've
got to join us in category of one inside
platinum. We're going through niche
brand marketing offers and the
infrastructure to build a seven to nine
figure company. And you might think nine
figures is so far away from me. But
literally like six years ago I thought
maybe in 40 years I can become a
millionaire. So we're also going to talk
about how to collapse time around making
money. All right. So it comes to this.
Why have a new vehicle in a big idea?
Because people have tried to get what
they want, haven't they? Right? And so
even saying my signature method is
better than nothing. This is what I had
when I built a multiple six-figure
business. Shame slang. I would say I
have a program with my signature method.
And for me, in my head, it was shame,
story, shift. All right? So you have to
look at what makes your vehicle, the
path that you get your people from A to
B, right? the experience they have, what
happens when they use your product, the
journey you take them through, what is
most different from what they've tried
and dial that difference up like no
other. Right? You need to reflect this
through your brand, through your
marketing, and through your sales
message. And these are all three
different messages that stack. So your
brand message attracts. It's what
creates like what I call a field of
resonance around your work. It's when
people are like, I'm going to work with
that person someday. And it's that way
that someone just knows like you're my
person. I love this person. I want to
share about this. This is a brand. This
is a movement. It attracts. It's about
identity. And a lot of people are really
good business people, but it's really
heavy. They have to use like a lot of
hard conversion tactics because they
don't have a brand.
Brand is where sales is very easy. Like
it's like I already love you. Let's go.
I already trust you. Right? It's about
identity. I feel a part of this movement
that you're creating. So for example, um
anyone know Brian Johnson? Right? He has
a company like a billion dollar health
company and this the slogan the tagline
is don't die and it's all these crazy
ass people who are like we're not going
to die like they are totally this is an
identity right this is anti- status quo
for me your shame is a source of your
power right like this is like wait what
like shame this is like different this
is some kind of identity that I'm going
to step into um shout out to vortex
client Jessica the nice girl funeral
you're like what and she literally has
an event where it's like death to the
nice girl. We're going to have a
funeral. Okay, think of Emily Bingham.
Your grief can be joyful. Your grief can
be a portal for your own self-discovery.
And it can be you can celebrate as you
do this. You can exercise to heal your
grief. Like what? Right? And so this is
your brand. Your marketing message is
how you make that sticky and tangible so
it doesn't just go over people's heads,
which is what it will do, right? If you
don't do this. So people stop scrolling.
That's your marketing message. Your
sales message sells. That's why you
should buy this. And then a good offer closes.
closes.
That's a whole other three-hour
training. Okay. Good offer closes.
Marketing. Brand message. Okay. Wait.
Brand message attracts. Marketing message
message
is how you stop the scroll. Sales
message sells. And a good offer closes. So
So brand,
brand,
as I said, we want to create a brand
where you don't look and sound like
anybody else. You become the obvious
choice for your people. It's about
building a diehard community that wants
to share about your stuff from the
rooftops. That is the category of one
program. Then we have marketing, the
gathering of lemons, right? That is the
throughine class and conversion. That's
high conversion events. So I just made
that as a bonus for the platinum
program. I'm going to tell you more
about it, but I want to tie it here,
which you'll see why I'm doing that. I
want to break down exactly what I'm
doing, right? So, you just have this.
Okay, now I understand where I'm going
to go deeper on this. So, now that you
have your core promise and your big
idea, you need an offer that
encapsulates your core message. Right?
So, we have our product, we have our
message, we understand that there's
three levels of messaging, right? And
now we need an offer that encapsulates
that core message. Like if I help people
get from here to here in this unique
way, then I'm going to have an offer to
give them and it's going to do that for
them, right? Like this is the embodiment
of my message. This offer makes
everything real easy, right? And so it's
what gets people the big promise. So
life becomes
dramatically easier.
Oh my god, life becomes so much easier.
Like I'm telling you,
10 times easier. I probably This is
where I need to work half as much as I
used to work making 10 times less. This
is where I was able to have like a niku
baby two months early while leading a
program like
I can make content on the fly. I can
launch bunch of things at once. When
your offers are the same message
packaged in a different way. When
instead of trying to take people to
Morocco and Paris and Australia and
Colorado all at the same time, you're
like, "We are all going to Colorado
September 6 through 8 for 115." No, I'm
just kidding. We are all going We are
all going one place. And here I have a
couple different options. We've got
economy, we've got business class, we've
got first class, but we're all going the
same place. Okay. So, everybody wants to
go to the same place.
We're all going from A to B. So, you see
what I'm doing here? You see how I do
this? I have my money march. I'm talking
about the platinum group. I'm talking
about the vortex group. Right? So, for I
the message for artists, female
entrepreneurs, visionaries building high
cash flow, low maintenance businesses
along a masterpiece life with the art of
feminine sales, the living brave way,
right? Like all it's the same. I'm not
like this is for you if you are broke
and tired. This is for you if you're at
10k months. This is for you if you want
to transform the relationship with your
family, right? It's it's the same. You
can even get it for as you can get a lot
of it for $6. Okay. So, well, not this
one. I think this one's a little bit
more, but you know, the the the Kindle
version. Okay. And economy is [ __ ]
awesome. If economy is awesome, throw
something in the air. Come on, let's
make some noise.
Okay. Is economy epic? I'm never going
to get over it. I'm never going to get
over the fact that you could literally
get on a plane and get to Paris from
Colorado today and that I could watch
Pretty Woman
and eat ice cream while doing that
alongside like birds in the clouds.
That's insane. Okay. However, when you
walk past first class, there is
definitely a difference.
I don't know about you, but like you
might feel fine walking through first
class because it's not for everybody,
but for some people who are like on the
verge of like, "Oh, we should have
upgraded." Do you feel a little uncomfortable?
uncomfortable?
We're going to talk about the key to
conversion, which you guys are, it's
going to be big. It's the first time my
clients have never heard me talk about
this. I'm excited to bring it to you
today. But the destination didn't
change, right? The experience did. We
went the same place, but I got a good
night's sleep. I wrote three emails. It
made me $30,000. I had an incredible
conversation with a venture capitalist
that I was sitting next to. I boarded
the plane first. I got offers. I got
bonuses like check bags and shorter
lines, world-class service, and I got
the identity of someone who goes first
class. Okay, so we're going to talk
about seeking to your high level buyer
because people all value different
things. Okay, so there are certain
things I don't value. I'm not a premium
buyer for it. For that, I'm definitely a
premium buyer. Someone would look at it
and they look at it like, well, the cost
of the food. I'm like, no, you don't
understand what I value. Right? You're
going to find that people value a lot of
things more than money. Your premium
clients, they're not just looking to
save money. They're looking for what
they value more than money, right? And
there are so many things that I just
named that are so valuable about that
first class experience, but we all went
the same place. Okay? And once you go
first class, I don't know, you never
really go back. You know what I mean? So
anyway, I had a client named Bridget and
we started working together and her
offers were like segmented. So it was
like her low ticket offers were for
beginners, whatever your industry is,
and then her mid-level offers were for
like if you she was doing business
stuff. She like if you've made 10K in
your business and then her high level
for was for advanced people. And I was
like this makes no sense. I was like
let's change this. So it's all the same
offer. So you just attract your dream
client for every piece of the puzzle.
And then when she did that, right, she
was going from 100k a month. She had
100k a week, right? Nothing changed. Her
audience didn't change. She didn't
change. It was product people pathway,
right? So we said, let's just make it
the same message so that your best
client can just go into all of them,
right? And ascend. And so we'll talk
about that more today. Now, what to
sell? Continuing on. Are we having fun?
If you're having fun, put a smile on
your face. I can see you. Rachel P is
here. Tory Wigum is here. Rachel Relle
Vargas is here. Sarah is here. I love
you. Melissa Herrera. Donica, you're
looking so like chilly. maybe want to
lay down, but I don't actually think
that would work for me, but I really
want to join you. Okay, so there are
four different kinds of businesses. You
might have heard me talk about this
before. It's one of the most important
things I could share with you. So,
listen even more closely if you've heard
this. There is a low cash flow,
lowmaintenance business.
What is this business? This is no
business. Okay? Low cash or low
maintenance. We do nothing. We make no
money. This is no business. Then there
is a high c there's a low cash flow high
maintenance business. Now has anybody in
like year one or two of your business or
anyone been here for a while? This is
when you are going for it, right? It's
like this not a lot of cash flow. It's
high maintenance, right? This is
sometimes when people don't get out of
this and when people feel like god this
is a lot of high maintenance for low
cash flow. You have fallen into the low
ticket trap. So, this is when your low
ticket offers are not strategically placed.
placed.
This is when they're not strategically
placed. They eat into the sales of your
core offer. They distract you. They take
your energy. They take your time and
they don't actually convert. You just
have them there thinking that people
will buy the best stuff. It's not the
case, right? And so, they drain you.
They're operationally heavy. And they
attract clients who value your work the
least. Okay? Now, you can see Money
March is a very strategically placed low
ticket offer. I'm going to talk about
that today.
Now you have high cash flow,
high maintenance. Okay, we had low cash
flow, low maintenance, low cash flow,
high maintenance, and we have high cash
flow, high maintenance. Who here has a
high cash flow, high maintenance
business? Yeah, I mean, you've got
premium prices. You're making money, but
it is heavy, heavy delivery. You are the
bottleneck of your business and you feel
it. And everyone needs to talk to you or
speak with you to get the core promise
Is this anybody feeling like that's me?
Okay. Yes. And why most people stop
here? But there's a fourth option. And
this is a high cash flow, lowmaintenance
business. And here's why people don't do
it. Because they don't allow many people
to pay them premium prices at once. And
if you don't do that, then a lot of
people can't have premium experiences
and transformations all at once. They
only let a little amount of people pay
them premium prices. And then they're
like, "Everybody else can pay me a
little." Like, it's it's bonkers, right?
So many women do this. They cap
themselves, right? They say the
bottleneck and they make up all kinds of
excuses as to why they must stay stuck.
No, Josh, I must stay stuck with my cash
flow and impact in the world. And why? I
need to touch everything. It's great to
work. If you look at companies like Tony
Robbins, a lot of you are in the
coaching world. Not everybody in here,
by the way. There are so many different
industries here, but Tony Robbins,
world's most famous coach in every
single category. So, by the way, you
don't need to pick one thing. Um,
hundreds of millions of dollars in a
coaching brand per year. And there is
one event, it costs $6,000 to attend
each event. And the room is full of
6,000 people. And you're telling me that
is not possible? I call [ __ ] right?
It has been tested. It works. You can do
it. and we're going to talk about that
on Monday. So, who is committed to
filling out the form and coming to
Monday's call, the week one bonus prize
call because we're going to go much
deeper on that on how to do this on
Monday and leverage, right? So,
to have a lot of success, you need a lot
of people paying you premium prices.
Unless you have massive scale like Amazon,
Amazon,
like Netflix, right? You need a premium
level 10 offer that you are so obsessed
with that you were so confident in. You
know it's worth 10 times the value. And
this can be in whatever form you want.
It can be a designer bag. It can be a
coaching program. It can be in-person
experiences. It can be consulting work.
Like it could literally whatever it is.
It could be media production. Like you
just need your level 10 offer that
solves your core problem in the way that
you as the expert know it's going to do
it best. And people don't buy the
aspects. They don't buy the way it's
delivered. people buy what this will do
for me, right? And then you're the
expert. You know how to best deliver
that. So, and get creative, okay?
Because that's actually where you break
into the market, too, because it's not
just message fit, it's product market fit. They go, "This is exactly the way
fit. They go, "This is exactly the way that I've been wanting to consume this.
that I've been wanting to consume this. I've been wanting to have this offer,
I've been wanting to have this offer, right? So, you have to be willing. Be
right? So, you have to be willing. Be willing to go first. Be willing to break
willing to go first. Be willing to break the rules." So, let's let's bring it
the rules." So, let's let's bring it back to Britney, shall we? Is Britney
back to Britney, shall we? Is Britney here today? Let's bring it back to Brit.
here today? Let's bring it back to Brit. All right. She is my bestie and my
All right. She is my bestie and my creative director who I was hanging out
creative director who I was hanging out with yesterday. And so she started when
with yesterday. And so she started when we when she started, she had a low cash
we when she started, she had a low cash flow, lowmaintenance business. See, this
flow, lowmaintenance business. See, this woman is incredibly successful. Who here
woman is incredibly successful. Who here is like has been a college athlete?
is like has been a college athlete? Anybody who's like a badass athlete? Um,
Anybody who's like a badass athlete? Um, not me, by the way. Like I am deathly
not me, by the way. Like I am deathly afraid of my friends asking me to play
afraid of my friends asking me to play pickle ball, you know? I'm just like I'm
pickle ball, you know? I'm just like I'm Anyway, is like just do you want to
Anyway, is like just do you want to athlete? Right. And so she was doing her
athlete? Right. And so she was doing her coaching business and it was like doing
coaching business and it was like doing you know well but see she had on her
you know well but see she had on her soul a calling to do something new
soul a calling to do something new something that she had no evidence for.
something that she had no evidence for. She wanted to stop coaching and she
She wanted to stop coaching and she started she wanted to do something that
started she wanted to do something that she had always dreamed of doing. And so
she had always dreamed of doing. And so we met and it was the first time that we
we met and it was the first time that we like hung out as friends. I was like I
like hung out as friends. I was like I want to make more friends in Denver. So
want to make more friends in Denver. So I like got coffee with her. She had been
I like got coffee with her. She had been in my programs a couple years earlier
in my programs a couple years earlier and she was like I really want to do
and she was like I really want to do like styling. like I want to do like
like styling. like I want to do like creative production and media but she
creative production and media but she had been running like business
had been running like business mastermind stuff you know and she had no
mastermind stuff you know and she had no clients in this business that she wanted
clients in this business that she wanted to do like creative direction media
to do like creative direction media production so therefore she had a low
production so therefore she had a low maintenance low cash flow business now
maintenance low cash flow business now this is how you turn a lowmaintenance
this is how you turn a lowmaintenance low cash flow business into a business
low cash flow business into a business right you do this thing so first imagine
right you do this thing so first imagine in a relationship you're in a
in a relationship you're in a relationship right your business like a
relationship right your business like a relationship and you don't want to be in
relationship and you don't want to be in the relationship
the relationship or at least the current version of your
or at least the current version of your relationship ship and you know that in
relationship ship and you know that in your bones if you continue on this way,
your bones if you continue on this way, this person cannot give you what you
this person cannot give you what you need
need that you cannot give them what they need
that you cannot give them what they need and you are really in love with someone
and you are really in love with someone else or you know that your relationship
else or you know that your relationship would need to change for it to work and
would need to change for it to work and you're stalling because you're afraid
you're stalling because you're afraid that the next thing won't work out or
that the next thing won't work out or because you don't know exactly how to
because you don't know exactly how to make the transformation the transition
make the transformation the transition yet. What kind of a relationship is that
yet. What kind of a relationship is that going to be? What kind of business is
going to be? What kind of business is that going to be? Right? So that's what
that going to be? Right? So that's what Britney was feeling. So I said why not
Britney was feeling. So I said why not leap yesterday? like if we could time
leap yesterday? like if we could time travel, we could do it yesterday, so
travel, we could do it yesterday, so you're going to do it now. So, you're
you're going to do it now. So, you're hired and you have two weeks and we have
hired and you have two weeks and we have an event. Okay? Like, how about you do
an event. Okay? Like, how about you do this for me, right? And so, she embodied
this for me, right? And so, she embodied the chill rocket ship and she built the
the chill rocket ship and she built the plane as it was landing. And at first,
plane as it was landing. And at first, in this new creative direction media
in this new creative direction media company, she was doing a lot of work for
company, she was doing a lot of work for a little money, but she had a business.
a little money, but she had a business. Oh my god. So, what was this? Low cash
Oh my god. So, what was this? Low cash flow, high maintenance, right? And this
flow, high maintenance, right? And this is where most people get stuck and give
is where most people get stuck and give up. They're like, "This sounded good in
up. They're like, "This sounded good in my head.
my head. Now that I'm doing it, why am I doing
Now that I'm doing it, why am I doing coffee runs for people? Like, why am I
coffee runs for people? Like, why am I up at 3:00 a.m. putting out a fire in my
up at 3:00 a.m. putting out a fire in my business?" Right? And so, this is where
business?" Right? And so, this is where most people get stuck, but not her
most people get stuck, but not her because also we were in close proximity
because also we were in close proximity and she was in my vortex, right? So, she
and she was in my vortex, right? So, she made a strategic decision that was going
made a strategic decision that was going to free her time, pay off all of her
to free her time, pay off all of her debt that she thought was going to take
debt that she thought was going to take her years to pay off in a single click.
her years to pay off in a single click. She sent me a video of it. I will share
She sent me a video of it. I will share it with you guys if she gives me
it with you guys if she gives me permission of click paying off her debt
permission of click paying off her debt in a single click. Made her business
in a single click. Made her business sustainable with motherhood. Built her
sustainable with motherhood. Built her level 10 offer and did more in a day
level 10 offer and did more in a day than she would make in some years.
than she would make in some years. Right? What she did? You guys want to
Right? What she did? You guys want to hear what she did? Okay. She focused
hear what she did? Okay. She focused only on her best clients, the ones who
only on her best clients, the ones who valued her work the most and therefore
valued her work the most and therefore would pay the most premium prices. and
would pay the most premium prices. and with premium rates she could overd
with premium rates she could overd deliver for them. So it became 20k 50k
deliver for them. So it became 20k 50k minimum to work with her and a few
minimum to work with her and a few people even paying six figures for the
people even paying six figures for the year and I became one of those people.
year and I became one of those people. All right so now it was no longer low
All right so now it was no longer low cash flow high maintenance it was high
cash flow high maintenance it was high cash flow and still high maintenance
cash flow and still high maintenance though but a better kind a better kind
though but a better kind a better kind of high maintenance. instead of doing
of high maintenance. instead of doing coffee runs, she's backstage ordering
coffee runs, she's backstage ordering around a team, right? And so now this is
around a team, right? And so now this is where most people stop. They're like, I
where most people stop. They're like, I I have cash flow. This is everything I
I have cash flow. This is everything I ever wanted, but I'm also totally burnt
ever wanted, but I'm also totally burnt out and I can't think, but it's totally
out and I can't think, but it's totally fine. And um without me, everything will
fine. And um without me, everything will crash and burn, but it's totally fine. I
crash and burn, but it's totally fine. I have a successful business. Look, I've
have a successful business. Look, I've made millions. Okay, so now Britney's
made millions. Okay, so now Britney's job, what we're doing is finding a way
job, what we're doing is finding a way to let lots of people pay her company
to let lots of people pay her company lots of money and give them a premium
lots of money and give them a premium experience, right? That's the only way
experience, right? That's the only way this actually works long term. So to
this actually works long term. So to remove herself as the bottleneck from
remove herself as the bottleneck from her business. And so yesterday we were
her business. And so yesterday we were brainstorming about five different ways
brainstorming about five different ways that she can do this. And it's really
that she can do this. And it's really not going to be that hard. Like how can
not going to be that hard. Like how can how do you make more money? Three ways,
how do you make more money? Three ways, right? How can Britney make more money?
right? How can Britney make more money? She can do these three things or a combo
She can do these three things or a combo these three things. Now she can creep
these three things. Now she can creep keep increasing her rates to make more
keep increasing her rates to make more money and go super super super premium
money and go super super super premium and there'd be demand for it, right? It
and there'd be demand for it, right? It could just go [ __ ] bonkers wild,
could just go [ __ ] bonkers wild, right? She could absolutely do that and
right? She could absolutely do that and keep it super simple. Or she could sell
keep it super simple. Or she could sell more to the same people, which in in
more to the same people, which in in part ways she's done. She can have diff
part ways she's done. She can have diff different complimentary things like,
different complimentary things like, "Oh, you got a shoot with us? Do you
"Oh, you got a shoot with us? Do you want a capsule wardrobe?" Like, "Oh, we
want a capsule wardrobe?" Like, "Oh, we could package that." "Oh, do you want to
could package that." "Oh, do you want to produce your event with us?" "Oh, are
produce your event with us?" "Oh, are you looking for a videographer? Oh, I
you looking for a videographer? Oh, I have a contact." And then she gets a cut
have a contact." And then she gets a cut of that referral fee. "Oh, do you want
of that referral fee. "Oh, do you want to do something for your clients? I have
to do something for your clients? I have another contact." Cut of that referral
another contact." Cut of that referral fee. Right? Some of you who started
fee. Right? Some of you who started promoting Living Brave, you're like,
promoting Living Brave, you're like, "Oh, this so easy. It's already
"Oh, this so easy. It's already something I'm doing." You're getting
something I'm doing." You're getting literally income streams through that,
literally income streams through that, right? you're selling something to your
right? you're selling something to your people that you're selling something
people that you're selling something new. You're selling more to the same
new. You're selling more to the same people, right? And so people spend more
people, right? And so people spend more and more and more with her the same
and more and more with her the same people or she can sell to more people.
people or she can sell to more people. Okay? And this is typically what people
Okay? And this is typically what people think about when they think about scale.
think about when they think about scale. So through building out assets and
So through building out assets and operations where she is not the
operations where she is not the bottleneck. So she can do a group, she
bottleneck. So she can do a group, she can get I mean this thing's going to be
can get I mean this thing's going to be sold out by the end of this. She can get
sold out by the end of this. She can get 20 people and do a couple events with
20 people and do a couple events with them throughout the year, right? She can
them throughout the year, right? She can do a one to many kind of experience. She
do a one to many kind of experience. She can do exactly what she does with her
can do exactly what she does with her premium clients with a big group, right,
premium clients with a big group, right, through a she could literally launch a
through a she could literally launch a magazine where people pay to advertise
magazine where people pay to advertise and it's super high profit margin,
and it's super high profit margin, right? She can there are so many things
right? She can there are so many things that she can do to scale. She can build
that she can do to scale. She can build out an agency even more. She can use
out an agency even more. She can use tech. She can use teams. She can use
tech. She can use teams. She can use media. She can use people to streamline
media. She can use people to streamline to codify the results so that she can
to codify the results so that she can take on more clients. Now, sip of water.
take on more clients. Now, sip of water. Okay,
Okay, drop in the chat what kind of business
drop in the chat what kind of business you have and I'm going to give you a
you have and I'm going to give you a secret like I have a high cash low
secret like I have a high cash low maintenance business but um there are
maintenance business but um there are certain things in certain seasons where
certain things in certain seasons where it feels high maintenance right and
it feels high maintenance right and there are certain seasons where you are
there are certain seasons where you are stretching and you go okay I'm going to
stretching and you go okay I'm going to find out a way to make this more and
find out a way to make this more and more and more and more lowmaintenance
more and more and more lowmaintenance right it is a journey it is a process
right it is a journey it is a process you are never done right this is why
you are never done right this is why there's never like a level where you're
there's never like a level where you're just done working on your business okay
just done working on your business okay we have no cash.
we have no cash. Okay. What kind of business? Let's hear
Okay. What kind of business? Let's hear if it's low low maintenance, low cash
if it's low low maintenance, low cash flow. Low maintenance, high low cash
flow. Low maintenance, high low cash flow, high maintenance, high
flow, high maintenance, high maintenance, low cash low, high cash
maintenance, low cash low, high cash flow, high maintenance. Rob in the chat.
flow, high maintenance. Rob in the chat. High cash flow, low maintenance. Yes.
