The internet is shifting from search engines to answer engines, and businesses must optimize their online presence for AI recommendations to capture a new wave of free traffic, moving beyond traditional SEO.
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You're probably missing out on the
biggest wave of free traffic your
business has ever seen. Seriously, your
competitors right now are probably all
locked in that old soul crushing system
of paying loads of money for Google Ads
and Meta Ads when actually there is a
quiet revolution happening and there is
a sneaky way in around the back door
which I'm going to share with you. So,
what if I told you that your ideal
clients are already asking for your
services, but instead of asking a
friend, they're asking AI. They're going
to places like ChatgBT, Claude,
Perplexity, and the AI that is built
right inside their phones and they're
typing in things like this. What is the
best roofing contractor in Dallas or
what is the best dentist in London? Or
who is the best business coach for
firsttime founders? This is happening
every single day. But here's the
question that really matters. When AI
gives an answer, is it recommending you?
For the vast majority of business
owners, the answer to that is a hard no.
Their websites and their entire online
presence are built for a world that is
completely vanishing before our eyes.
And although they are everywhere online,
they are completely invisible to this
massive new wave of clients. And they
are completely missing the wave. So in
this video, I'm going to show you
exactly why. And I'm going to give you
the exact step-by-step playbook to fix
it. So by the end of this video, we are
going to restructure your entire online
presence so that when someone goes onto
AI and they ask for help in your field,
your business is the one that it
recommends. And just to let you know,
this is not some really techy schmecky
fancy stuff. These are just cheeky
little hacks and tweaks that I'm going
to teach you which are going to make a
massive difference. And they're going to
turn AI into your personal 24/7
recommending machine. And it costs
nothing but a little bit of smart
effort. Now, I know this stuff works cuz
I live and breathe this stuff every
single day. I'm a keynote speaker on AI.
I own two AI SAS businesses. I'm a gold
SAS award winner with High Level for the
work that I've done. And day-to-day I
work with multi-million dollar business
owners and show them exactly where they
can implement AI and automation in their
business. And I've actually coached
hundreds of other people and shown them
exactly how to do the same. So the
strategy that I'm going to tell you
today is not theory. It's not just
something that's made up. This is a real
world playbook that actually gets
results. And so let's get into the good
stuff. So firstly, the paradigm shift.
Now before we can grab all of this free
traffic, you have to fundamentally
change how you think about the internet.
For 20 years, we've been obsessed with
one thing, SEO, search engine
optimization. And all we're thinking
about is like, how can I climb the
ranks? How can I please the Google
algorithm? And we were basically trained
on the internet being this entire kind
of competitive library, and we just need
to like fight for attention all the
time. But that era is completely over.
We are moving from a world of search
engines into a world of answer engines.
So if you think about it, when you go to
Google and you ask a question, it gives
you a whole list of places where you can
go and find that answer. You have like
all these links to click and you can
click on that and then you have to
search that website and then you might
find the thing and then you have to
click on something else and basically
it's just a directory that gives you a
load of links. But an answer engine like
chat GPT does something completely
different. You ask it a question and it
just gives you the answer. It's not
telling you where to go to find the
answer. It's just going to give it to
you right there. So what it does is it
goes and scour the internet and goes on
all these pages and looks through all
this stuff and finds the information
that it wants and then it brings it back
to you in a nice neat package and says
there you go that's what you want. So
this is why it's such a monumental shift
because if you are not in that single
answer then you are invisible. There's
no second page. There's no like climbing
the ranks over time and you know
eventually you're going to get to to the
top. You need to be that answer. So
you're either the recommendation or you
don't exist in that conversation. So,
how does AI decide who to recommend?
It's not magic and it's also not random
either. It's actually a process of
digital vetting. So, what it actually
does is it kind of works on like a
scoring system. So, when it goes out to
find the answer, it's going to scour the
internet and look across a few different
pillars and you're going to get a score
based on all of those pillars. And then
the highest score basically is the one
that wins. So, what we actually want to
do is we want to see how we can get you
scoring really high in all of these core
pillars that AI search checks against.
So the first pillar that makes up the
foundation of this entire strategy is
clarity. The first question that AI is
going to ask is can I understand with
100% clarity what this business does,
who it does it for, and what problem it
solves. So if your website is full of
like loads of vague language and it's
super fancy and super fluffy and you
can't really figure out what it does or
who it's for or what problem it solves,
then AI is literally going to be like
next I'm going to go for someone else.
So basically, however smart AI is, it
also gets really confused with kind of
vague navigation and it really doesn't
like bulks of text. It kind of looks at
that. I'm the same to be honest. If I
get an email that's like a whole load of
text, I'm like, I don't want to read
that. I just haven't got the attention
span for it. And AI is kind of the same.
It looks at all this text and it's like
woo, I don't want to read through that.
And then it goes on to somewhere else.
So it needs structure and clarity above
everything else. The second pillar is
proof. Once it understands what you
claim to do, it's going to dig a little
deeper and it's going to say, "Okay, so
are they actually good at it? Where is
the proof? Let me see whether this is
for real or not." Because AI loves
credibility. So, this is where it puts
on its little detective hat and it has a
little look through and it goes, "Hm,
where's the testimonials? Where's the
evidence? Where's the case studies?
Where's the reviews?" And that's really
what it's looking for there. and
basically it's hunting for what the SEO
world would call EAT, which basically
stands for experience, expertise,
authoritiveness, and trustworthiness.
So, if you have positive feedback and
you've got kind of third party
validation, you're on to a winner. AI
absolutely loves that. So, I actually
have a lot of experience with being
recommended by the likes of Chat Gvt and
Claude and some of my best opportunities
have come through these channels. So my
SAS that I set up, I have a white label
version of high level. I set this up two
years ago and at the time I was all in
with it. I was actually with Kajjabi and
I switched over for to high level and at
the time I wrote all these blogs about
how high level or my SAS made for more
AI was so much better than Kajjabi and I
wrote all of these things all the time.
Then when Kajjabi changed their pricing
model, thanks very much Kajjabi. Loads
of people started going to chatbt and
saying, "Hey, what is a good alternative
to Kajjabi?" Bing, loads of my content
came up and AI started recommending made
for more AI. So suddenly I got all of
these people joining my SAS because they
were looking at this as a really good
alternative to Kajjabi. And every call
that I was getting on, I would always
say, "How did you find me?" And they'd
say, "Oh, chat GPT recommended you." I
was like, "Yes, thank you so much." But
also, I've had incredible opportunities.
I was invited to be an AI expert on a
huge BBC TV show which I can't name but
that was an incredible opportunity. I've
also asked to be a keynote speaker at
another huge television company. Again,
I'm not able to disclose it but these
incredible opportunities have come to me
because I've optimized how I'm showing
up online and chat GPT is constantly
recommending me. And the most powerful
thing about these large language models
recommending you is that the conversion
is so much higher. I could be number one
on Google and people are still going to
go and click on other links and have a
little scour about. But if you ask a
question and chat GBC comes back with a
direct answer and it says Carly Meers is
the best for this. Made for more AI is
the best for this. This company is the
best for this. You just take it cuz
you're like okay cool. I asked the
question I got the answer that I wanted.
So it's super high conversions and it's
a really really powerful source. And the
third pillar is helpfulness. Finally,
the AI is going to ask, does this
business approve its expertise by being
genuinely helpful? So, it looks for
businesses that share their knowledge,
they share thought leadership, they put
a lot of value out into the world, and
they share that knowledge freely. So,
it's going to prioritize those
businesses that share really in-depth,
genuinely valuable content that answers
real world questions from real people,
and they basically see this as a sign of
authority. So, are you just selling? Is
all of your messaging about like buy
this, buy this, this is why we're the
best. Or are you actually serving and
educating your market? So clarity,
proof, helpfulness. That's the formula.
So the reason why you're not getting
traffic from AI right now is probably
because you are failing in one of these
areas. Okay. So let's dive in a little
bit deeper into pillar one. We're going
to be looking at structuring your
website for AI discovery. So this is
where the real work starts. And
honestly, this is the most critical part
of the whole thing. If you get this
right, you are already way ahead of your
competition. So what we want to do is we
want to take your website, specifically
your main service pages, the ones that
really say a lot about what you do and
we want to restructure them so that AI
can understand them properly. So large
language models, they need clean, really
structured phrasing, and they kind of
need like logical hierarchy so that they
can see exactly what your page is about.
And they don't actually read your
website in the same way that a person
does. So they don't just read it in
order like this. they are going to scan
it super super quick and they are
looking for really specific signals. So
our job is to just give them the signals
in the cleanest and easiest way
possible. So this process is sometimes
called answer engine optimization AEO or
it's also sometimes called generative
engine optimization GEO. So let's look
at a bad example of this. So imagine
like a painters website and the main
headline says something like this.
excellence in every brush stroke. And
then below that, there's like this
really big pretty picture of this lovely
modern house painting. And then the next
paragraph says, "For over 15 years,
Johnson's painting has been providing
unparalleled quality and customer
satisfaction. We leverage cuttingedge
techniques and premium materials to
transform your vision into a reality."
That sounds lovely, doesn't it? Sounds
like some kind of like Jane Austin
novel. Clearly, I've not read a lot of
Jane Austin novels, but you know what I
mean. It's like super fancy. So it
sounds nice and it sounds lovely. But to
AI it's basically useless. Excellence in
every brush stroke. AI translates that
as I have no idea. I don't know what
that means. I don't know what you do.
Unparalleled quality is so subjective.
It's not like they are really good at
this thing. It's like they say that
they're quite good at this thing. That's
not good for AI. That is a low score for
AI. And transform your vision into a
reality that's again just super vague
and super fluffy. So, if an AI is
scanning that page, they're going to
look at it and they're really not going
to know what's going on. Are they like a
painter? Are they a portrait painter?
Are they a painter for like houses and
stuff like that? Are they a commercial
painter? What do they actually do? So,
instead of having all that kind of fancy
stuff, what we want to do is rebuild
this page. We can do it in a completely
different way and AI is going to get it
straight away. So, first of all, the H1
title tag. This is basically like your
digital billboard. So, the most
important element on any page is your H1
heading. So, this is the biggest signal.
Remember, we're sending signals to AI
here. We're just trying to give it
exactly what it wants straight away.
This is the biggest signal that you can
send about your page's purpose. And it
needs to be super simple and super
descriptive. So, your H1 should never be
like a fancy slogan. It should be a
literal description of your customer,
your service, and your location. So,
instead of having excellence in every
brushstroke, you're going to have
interior and exterior house painting for
homeowners in Scottsdale, Arizona, or
for homeowners in Hampshire, England.
So, do you see the difference? When AI
is scanning through this straight away,
it's like, "Okay, I know what they do. I
know who they do it for, and I know the
where they do it." So, to be honest,
this isn't just good for AI. This is
also good for any human that lands on
your page. They're going to get instant
confirmation that they're in the right
place. People's attention span is so
short, and they don't really want to go
and be scrolling down. They want to know
in that first sentence, am I in the
right place? So, for example, if you're
a business coach, don't just say that
you're a business coach. So say you're a
business coach for e-commerce founders
scaling to seven figures or maybe you
are a business coach for health
professionals that are just starting
out. Now the second one is your opening
paragraph. So this is the answer first
intro. So right after the headline, your
first paragraph is the next most
important step and you basically have to
adopt an answer first or summary first
approach. So the first 100 words they
need to summarize the problem that you
solve, the solution you provide and the
outcome to the client. So, instead of
saying, "For over 15 years, Johnson
painting is blah blah blah blah,"
whatever fluff I said before, instead
we're going to say this. I'm going to
read it off my screen so that I can get
all the words right. Is your home's
faded or peeling paint making it look
tired and killing its curb appeal? This
is so American. I would never say that
in the UK, but I'm going with it.
Johnson Painting provides professional
interior and exterior painting services
for homeowners in Scottsdale, Arizona.
We handle everything from prep to final
cleanup, delivering a flawless,
long-lasting finish that protects your
investment and makes you fall in love
with your home all over again. So, it's
not completely robotic. There is still a
little bit of like, you know, something
in there, but it's still telling you
exactly what they do. So, let's break
down why this works so well. It starts
with the problem, faded or peeling
paint. It clearly states the solution,
professional interior and exterior
painting services. It reinforces the who
and the where, homeowners in Scottsdale,
Arizona. And it ends with a
transformation, protects your
investment, and makes you fall in love
with your home again. So, this structure
is incredibly easy for both people and
AI to understand. And it gives them all
the context that they need to categorize
your business correctly. I'm going to
give you all of these things, by the
way. I'm going to give you this whole
little script. So, you can just take
this, put it into chat GBT, put in your
own website copy, and then get it change
it for you. So, the next step is H2
subheadings. And this is basically the
skeleton of your page. Okay. Okay, so
after your H1 and your intro, you then
have to break up the rest of your page
with clear and descriptive H2
subheadings. So again, we don't want a
giant wall of text. We're going to break
this up into super simple, digestible.
This is how I think of it, right? You
know, when AI is going around and it's
searching for the information. It's kind
of like if you had a list of stuff, say
you're doing a home build or something.
I'm looking out my window right now and
I'm doing a big house renovation. That's
why it's on my head. Um, say you have a
list of stuff and the builder says to
me, "Carly, you need to get this paint.
You need to get these nails. you need to
get this type of wood and you need to go
and get these screws. I'm like, "Okay,
off I go." So, I go to the DIY store and
I turn up and I'm like, "Hey, I need
these things." And instead of the guy
just showing me around and saying, "Here
you go. Here you go. Here you go. Here
you go." He's just going to be like,
"Yeah, sure. Walk around." And there is
just loads of everywhere. And I'm
like, "I have no idea where to find this
particular screw, this particular
thing." And what's actually going to
happen because I've got zero patience is
I'm probably going to walk out of there
and go to a smaller hardware store cuz
I'm going to be like, I don't care about
that. I don't want to go and spend hours
searching through that that store to try
and find those particular screws. I
can't be asked with it. So, that's
exactly what AI does. If it needs to
search too long and if it needs to like
look through and decipher and try and
figure out what's going on, it's just
going to walk straight back out of there
again. So, that's what we don't want to
do. We're trying to keep it on the page
and we're trying to just give it
everything that it wants straight away.
So, here are the most essential H2
elements that every page should have.
So, first of all, our service includes.
This is where you really want to just
put bullet points, like no sentences at
this point. You just want to be it
includes this, it includes this, it
includes this, it includes this. Really
nice, clear bullet points. The second
one, who is this for? Now, most people
actually skip this, but the reason it's
so important is that a it's going to
attract the people that you do want, and
it's going to repel the people that you
don't want. Have you ever had like
people applying to work with you and
you're like, you are not my ideal
client. like no I don't want to or like
you get on a Zoom call or a discovery
call and you're like how have you booked
on a call with me? This is not you're
not right for this service at all. So we
want to actually attract the right
people and repel the wrong people. And
that's what this section does. So who is
this service for? The next one is our
proven five-step method. Now it doesn't
need to be five steps, could be three
steps, could be six steps, however many
steps you want to put in there, but by
showing that you actually have a process
and a method and a framework that you
take people through in order to get that
result. That's how you kind of build
that trust and authority. So you're
basically going to say first step you do
this, second step you do this, third
step you do this, fourth step you do
this. So really nice and clear. They can
be like, okay, if I work with these
people, this is the process that I'm
going to go through. So the next one is
the transformation. This is where you
talk about the benefit for them. You
don't want to talk about you. You don't
want to say we are excellent at doing
this. We have 25 years experience in
doing this. You are going to say what
transformation they are going to get.
The transformational promise is so so
important. I used to do this all the
time when I was selling courses. Before
we even created the courses, the first
thing we would do is figure out what is
the one transformational promise that
you are giving to that client. So this
is where you're going to um put out that
transformational promise so that they
can clearly see okay once I go through
that five-step framework, this is the
transformation that I'm going to get at
the end of it. The next one is
frequently asked questions. These are a
gold mine. Now, I used to think that
having these frequently asked questions
at the bottom of my website, I used to
like just bung them right down the
bottom. And I used to be like, well, you
know, they're kind of just there because
you're meant to have them. This is
probably like the juiciest part of the
whole thing because don't forget these
frequently asked questions are the exact
questions that your ideal clients are
asking on chat GPT. So, if you can think
about what those exact questions are,
and perhaps you're getting these
questions all the time. If you're
getting people emailing in and asking
questions, commenting on your Facebook
posts and asking questions on your sales
calls, one of the greatest ways to
figure out what kind of questions to
include in these is going on your sales
calls or your customer service calls,
take the transcript, put it through
chatbt and say, can you turn this into a
really thorough FAQ section? Then you're
going to get the actual answers that
people are asking, which is super
powerful. And with the answers, again,
you want to make them super clear. Don't
be fluffy. Don't be fancy. Don't be
writing it in a very corporate language.
Write it in very natural kind of
everyday language because that's the how
they want the answer given to them. You
basically want to match the tone of the
question that's being asked. And then
finally, you want to have super clear
calls to action. So you'll see this as
CTA. And this is where it is so easy for
them to buy. They don't need to scroll
down and figure out, oh, do I click that
link? Or never ever have it where it's
like, if you are interested in this,
please call this number or please email
us here. Make sure you have some kind of
contact form or make sure you have a big
clear button and lots of buttons. I have
a button at the top that's like a sticky
header so that even when they're
scrolling that button is always there.
Then I have a button under the next bit
and then a button on the next bit. You
can't go too crazy with the buttons to
be honest. This call to action needs to
be super super clear. So not only does
this help them buy, but it also
reinforces to AI that this is a specific
service that someone can purchase. So,
by following this structure, the H1
heading, the answer first intro, the
descriptive H2s, and the clear CTAs, you
are turning your website, which is kind
of just like a confusing brochure, into
an actual machine readable document.
You're literally like, "Here you go.
Here's everything you need." Now, if
you're not sure how to do this, one of
the best website builders that I use is
High Lee. I'm an affiliate of High
Level, and I use High Level for
absolutely everything. My website, my
funnels, my landing pages, my forms, my
calendars, my entire business is run on
High Level. So, if you are looking for a
really easy way to build these kind of
pages, HighLevel has something called
Funnel AI and you can actually just put
in all the text and it's going to go and
build all the pages for you. I have
actually got an entire video talking
about AI employee with High Level um
where I do a whole tutorial on it. But
if you want to do this, then this is a
great way of, you know, really easily
switching up your website. You don't
need to pay a really fancy schmancy
website designer and pay loads of money.
You can actually just use something like
High Level Funnel AI, put all the copy
in there that you get from the prompt
and then bish Bosch. So, if you do want
to try High Level, I've got a 30-day
free trial. It's usually 14 days, but if
you click the link below uh in my
description, you can actually try for 30
days. Some of the other things that I'm
going to be talking about a little bit
later on, you can also do with high
level. So, really recommend that you
give that a try. Okay, just quickly, I
just want to jump in here because we
have covered a lot, right? I've given
you a lot of information there and
you're probably frantically writing
notes like H1, H2, what does she say
about CTA, AEO, GEO, there's so many
O's. Um, and I want to actually make
this really easy for you. I want you to
be able to with all of my videos, I want
you to be able to take the information
and implement it straight away. So, what
I've actually done is I put all of this
in a document. You can actually just
download everything that I'm talking
about. You can take exactly what I spoke
about about the H1, the H2s, the intros,
and you can actually take your website
copy, put it into chat GBD, then paste
in the prompt that I'm going to give you
and say, can you change the copy and
make sure that it follows this formula.
Um, so I'm going to give you everything
that I'm speaking about, even with
pillar 2 and pillar three. All you need
to do is there's a link at the bottom of
this video. Click that link and then you
can download all of these resources and
you'll get all of that. So anyway,
before you panic and and stop and start,
just watch it through. It's all good.
Okay, let's get back to it. Okay, so now
you've checked the box for pillar one
tick. We have done that, but we are only
partway through. We've got so much more
to cover and I told you that we're going
to do a deep dive in this. We're going
all into it. So the next step is we want
to prove to AI that you are actually
good at this. This is where we build
unshakable trust and authority. So now
AI actually understands what you do. It
understands who it's for, but it's now
asking the question, should I actually
trust these people? And in the world of
all this slick marketing and all these
big claims and income claims and all of
this kind of stuff, AI is super super
skeptical. It's basically like the UK of
the technology world. Everyone in the UK
is super skeptical. If you try and sell
anything, they're like, I don't believe
you. Um AI is basically like British and
basically it's going to look for the
objective third party proof to validate
your claims. So this is where your proof
engine comes in. You basically need to
build a system for generating and
showing off evidence that you deliver on
your promises. So without this, even the
clearest websites, even if you've done
all of those things that I just said, is
still not going to get recommended
because it doesn't answer this very
valuable question, which is why should I
trust you? So there's two parts of this
powerful proof engine. One is your
review ecosystem and the second one is
your on-site social proof. So the first
bit is to master your review ecosystem
and we're going to start with Google
business profile. So for any local
business, Google business profile is the
absolute foundation of your proof
strategy. And AI models lean heavily on
sources like this. So they're going to
go through and they're going to look at
Google business profile. They're going
to look at Trust Pilot. They're going to
look at Yelp. They're going to look at
all of those things like that and say,
"Do they have a substantial amount of
reviews that really back up what they
say they do?" So there's a few steps
that you need to do here. You need to
first of all complete your Google
business profile. So this sounds really
obvious, but you wouldn't believe the
number of businesses that don't have a
complete profile. And again, AI sees
this as a little bit of a red flag and
it's like next, let's move on. So, you
want to make sure that it's got your
business name, the address, the phone
number, and this needs to be identical
to what is on your website as well. The
two need to match. If there's
inconsistencies, then that erodess
trust. AI is like, hm, something's fishy
going on. I don't like this. Um, so you
need to make sure that the two match.
And again, you want to use really
precise categories for every single
service that you offer. The second one
is that you want to build a review
generating machine. Now, most people
just rely on kind of sending out an
email themselves like manually saying,
"Oh, hey, you know, you came to see us 4
months ago. Can you write us a review?"
And no one's bothered about writing a
review 4 months after they've had the
service. Like people have moved on with
their lives. So, what you want to do is
you want to build a machine where as
soon as they've had that service, that
review request goes out. Now, I know
what you're thinking. A lot of people
when I speak to them about this are
like, "Oh, I don't know if I want to do
that, though, cuz like what if it's a
negative review?" All businesses get
negative reviews. um and they're really
worried about kind of proactively asking
for that in case they get negative
reviews. But there's actually a really
smart funnel you can do. So, I had this
with my business. You can actually send
out a review. It's not a direct Google
business profile review link. It's
actually just a form that you create
yourself inside your CRM. With me, it's
high level. It's a form and then they go
and click some stars and of what their
experience was like. And then anything
that's three stars to five stars, three
stars or above, they then get sent to
the Google business profile to leave
their actual review on my page. If it's
below that, then it redirects them and
sends them to a customer feedback form
where they can just, you know, share
their experience and say why that wasn't
good. In terms of them, they're still
sharing their feedback and you're still
listening, but you're not publicly
directing everyone to your Google
business profile. And that's a really
great way of just kind of managing that
a little bit while still having that
automation. The third one is to respond
to every single review. This is so
important. If someone's taken the time
to put their feedback on there and you
haven't responded, then again, AIC this
is a red flag, but also it's kind of
just shitty service. You definitely want
to make sure that you're doing this, but
again, it takes time. So, with high
level, you can use something called
reviews AI. And this is where you can
actually build like an AI agent. You can
change the tone, the way they speak. Are
they super empathetic? Are they not
empathetic? are they? Whatever it is,
something that matches your business and
that AI agent is going to step in and
respond to those reviews all the time.
You can even have it set so that it will
go back to all of your past reviews. So,
if you've got hundreds of reviews
sitting there that you haven't responded
to, it will actually go back and respond
to all of those as well. And again, this
is really going to boost your profile
and AI is going to love this. And
lastly, make sure that you keep your
profile active. So, make sure that
there's posts, there's photos. You know,
AI loves photos, but also just for
credibility. the more photos and the
more kind of social proof you've got on
there, the more it's going to show that
you are you genuinely care about this
and you genuinely do what you say you
do. Okay, so that's one part. Google
business profile is one part of it. But
what about the proof on your actual
website? So one way of doing this is,
you know, you can do the standard thing
of just taking a screenshot of a message
that someone sent you and putting it on
your website. That's fine. But actually
a better way of doing this is to embed
the text, embed that testimonial within
your website copy. So, for example, if
we're talking about those H2 subheadings
that we spoke about before, with your
five-step process or something like
that, you could actually embed in there
um kind of copy and paste a testimonial
that you got from someone and just say,
"Our client Sarah said she had an
amazing experience, blah blah blah, and
she would never go to someone else
again." So, the copy is actually going
to be within the copy of your website.
Um, and again AI is going to love that
because they can just go in, grab that
and take that straight away to chat GBT
and they can just share that as an
answer. Have you ever seen on chat GBT
when they say things like other
customers have had these experiences and
they actually take that exact bit of the
testimonial? Um, so it's a really easy
kind of grab and go for AI. The second
one is to level up from testimonials to
case studies. So instead of again just
putting a a testimonial on there and you
know Sarah said blah blah blah, you can
actually have a case study. I actually
love to do these on YouTube. YouTube is
super powerful. YouTube is the second
highest cited source for the likes of
chat GBT and large language models,
which means that when it's looking for
its information, it's going to go and
it's going to see YouTube and actually
bring that video in and share that in
the thread in chat GBT. I actually get
loads of people sign up to High Level
because of the tutorials that I've done
on High Level on my YouTube. So, this is
a really powerful source for me. So
instead of having just a normal
testimonial, you could have like a
video-based case study where you are
interviewing that person. You're asking
them questions and saying this is, you
know, what was your position when you
started after going through our
five-step process? What was it now? What
was the transformation that you got? Um
that's going to be super powerful. And
if you optimize the headline of that
video as well and make sure that that's
optimized for the question that they're
asking on chat GBT, again, they're going
to be grabbing that and bringing that
straight in. And the main things you
want to cover in here is kind of any
measurable outcome. So anytime you can
say something like this is the exact
thing that we got them. We got them this
number of clients or we increased the
value of their house by this much or
whatever it is. Any kind of measurable
thing you can put in there is really
going to add some credibility. But also
be super clear on the solution that you
provided within that case study. So this
is the exact thing that we did for this
client and this is the exact
transformation that we got. So do you
see the power in that? It's super
specific. It's super outcome focused.
And if you had a case study like this
for every single service that you offer,
then it doesn't matter what they're
asking on chat GBC, regardless of what
service it is, they're going to be
feeding these case studies to the people
that are asking that question. So we
have clarity, we have proof, and the
final pillar that separates a good
business to a recommended in the eyes of
AI business is helpfulness. Now AI's
primary job is to give the user the best
possible answer. So it has a natural
bias towards businesses that prove their
expertise by being generous with their
knowledge. So if you think about it, if
you needed a plumber and you had two
websites and there's one website which
is like super salesy, we're the best
plumber in the west and blah blah blah
and it's just like that like really
salesy language or there was another one
and they had loads of content about how
to fix your leaky pipe. If this happens,
this is how I would do this and they had
loads of kind of knowledge and you know
helpful articles and things like that.
you're naturally going to go towards
that person because you think they
clearly know what they're doing. They,
you know, showcased their expertise and
that's who I want to go for. So, this is
why having a content strategy and
particularly one that is like very howto
tutorial-based focused is a critical
part of being found by AI. So, everyone
says that blogging is done. Like there
was the days of the bloggers and no
one's really talking about blogging
anymore. And in terms of like blogging,
blogging just as a standalone business
model, then you know there's more fun
stuff that you can do. But in terms of
AI search, blogging is super super
powerful. So instead of just thinking of
it as like a blog, you now want to think
of this as an expertise library. And the
goal of these blogs is not to sell, is
actually to solve. So the goal of these
blogs is to create content that answers
the very question that these people are
asking. So what I would do, you know,
our FAQs that we spoke about before and
we went to chat GBT and we got all our
sales calls and we put them through AI
and we got all these ideas about
questions that our ideal clients are
asking. Take that question and now write
an entire blog about that one question
like go deep into it. The best way you
can actually do this is this is how I
love to do it the most is actually talk
the answer. So I have the question here
how do I implement AI and automation
using high level for example with me.
Then I would actually just voice note
the answer and I would say well the best
way to do this is and I would imagine
that I'm sitting in a coffee shop
opposite someone and they've just asked
me that question. What would I say back
to them? Again, I wouldn't use fancy
language. It wouldn't be really
corporate. It wouldn't be well thought
out. I would literally just blah blah
and I would just tell them the answer to
that question. And that's why voice
noting is really good because you can
kind of just speak so naturally. So,
what you can do is you can voice note
into a kind of voice recorder or
whatever it is and then take that
transcription and turn that into a blog
post. Super easy. You want to do that
for every single question. Now, as I
said before, I used to do this for my
SAS, so my software. And what I started
to do was actually compare my software
with all the other biggest players in
the game. So, I'd look at Kajjabi. I'd
look at all these other people and I'd
say, uh, Made from AI versus this or how
to do this versus this. And I would say
like, you know, what has the best course
builder? What has the best funnel
builder? And this is what I just used to
create loads of blogs like this. And
naturally, that's just brought people
back to my business. And again, with
these blogs, just like you did with your
website, you want to structure the copy
of these pages exactly the same. So, you
want to have your clear H1 headline. You
then want to have your intro. You then
want to have your H2 subheadings, loads
of bullet points, why should they trust
you, break down the topic logically,
break it down into like a three-part
process, have tables, have comparison
charts, anything like that, AI
absolutely loves. And just have the same
structure that we use for the website
with these blogs. And don't be scared
about putting out too many of these
blogs. Just think of it as like feed.
You are literally feeding the AI engine.
Every time you create one of these
blogs, you are just throwing a little
bit more wood on the fire. You're like,
"There you go. There you go." I kind of
think of this like I always take my kids
to the farm and we go around and we feed
all the animals and you just get this
big bag of food and you're just going
around and you're feeding all the
animals. That's how I kind of think of
this. Like every time I've got a blog,
I'm just like feeding the AI. I'm like,
"There you go, have a little nibble.
There you go. Have a little nibble." So
just keep kind of creating these blogs
and think of it like feeding the
animals. That was a weird analogy, but I
hope you get what I mean there. And then
once you've got those blogs, we are
going to go even further with it. We now
want to go deeper into that kind of
thought leadership expertise content. So
you could turn that into a YouTube
short. You could record a long video for
YouTube just like I'm doing right now
and get that chopped into shorter
videos. It could be a series of LinkedIn
posts. So AI also loves LinkedIn. You
could literally take one blog post and
turn it into five LinkedIn post or
Facebook posts or whatever. So make sure
that you have that one blog post. This
has all come from one question by the
way and you are literally going to turn
that into kind of all of these pieces of
content and just be omniresent across
the internet so that whenever someone is
asking that question AI is like pick
pick and it's taking all of your stuff
because it cannot ignore you. It is so
clear what you do. It's so clear who you
serve. It's so clear the problem that
you solve and you are absolutely
everywhere. That's really what you want
to do. Okay, so let's bring this home,
shall we? I'm getting giddy now. The
internet is going through the biggest
shift that it has been in decades. And
we are moving from this kind of messy
list of blue links into direct answers
that are delivered by AI. So if you are
trying to win this game of getting
discovered by AI and you're using all of
the old SEO tactics, then you're going
to lose. You're going to be invisible
and you have to completely change how
you're thinking about the internet. So
let's just recap. The first one we have
is clarity. You're going to overhaul
your website so that AI can instantly
find out who you are, what you do, where
you do it, and how you do it. The second
one is proof. You're going to build the
machine that gathers reviews and
instantly tells AI that you are credible
and you do exactly what you say you do.
And lastly, helpfulness. You're going to
stop writing boring blog posts and
instead, you're going to be fueled by
the questions that people are asking.
and you're going to start to build an
expertise library that is filled with
genuinely helpful content that proves
your authority and it builds trust. Now,
I love this because this is a new truly
authentic way of doing digital
marketing. It really is a case of
whoever is the best at what they do,
whoever is truly credible, whoever isn't
bullshitting their way through all of
these false claims and whoever actually
adds the most value and gives the most
knowledge, they are going to win. So,
you want to be that person. So, you now
have the blueprint. I want you to take
it and implement it straight away
because something really interesting is
happening. This is the foundation of a
whole new shift of how we get discovered
online. But there is a whole new layer
of this which is with chat GPC ads. If
you're interested in this whole kind of
AI search aspect, I actually recorded a
video last week talking about the fact
that chat GPC ads are coming and how you
can capitalize on this gold rush that is
about to happen in the AI space. But the
first thing you have to master is
getting your organic AI search nailed
down. So definitely check out that video
after, but I don't want you to not take
action on this. So remember, I've put
together all the prompts for you.
Everything that I've just covered, it's
in a document. Click the link below and
you can find it there. You can also find
my 30-day free trial for High Level if
you want to dive in and have a little
bit of a helping hand with the tech and
a little bit of juicy AI there. But
ultimately, if you love this video,
subscribe, like, do all of that good fun
stuff. I've got so much more that I want
to share with you, especially around
this topic. And when chat GBT ads coming
out, I'm gonna be going deep into that
and I cannot wait to share it with you.
So have a wonderful week. I'll see you
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