what if you could figure out exactly
what niches were most profitable with
the lowest competition at any given time
before you ever started posting products
for sale then what if I told you that
you could figure it out quickly for free
and that by using this method you'd
never run out of ideas or struggle to
figure out exactly what to make and post
next this is the exact strategy that
I've used to post mugs t-shirts posters
wall art and all kinds of products and
each time that I post I know that my
products have the best chances of
getting sales whether it's with paid ads
or organic traffic and it helps me get
sales on all of my products in less than
half the time by taking out all the
guess work the truth is that regardless
of what product you're selling the only
thing that matters is the positioning
and the design to get that product to
sell most niches are oversaturated and
too competitive to sell in so in this
video I'm going to give you my exact
three layer strategy for finding golden
pocket niches that you can use to get
sales today and into the future the
whole process is really simple we just
need to SE down what's already working
for the product we're selling and then
identify golden pocket niches to sell in
the way that we can do this is by
looking at velocity how well a
particular Niche performs over a short
recent period of time for example if a
product was just posted 2 months ago and
it's already getting great traction it's
a sign of great velocity and that that
Niche is a good Niche to sell in but if
a product has gotten a ton of sales but
it's been active for several years then
it's likely not as hot as it once was
and it could be a more saturated Niche
the greater the velocity the better your
chances are of getting sales today and
having that listing rank early on so
that it continues to sell into the
future and by the way this focuses
towards Etsy print on demand because
it's what I teach but this product
research method applies to any other
sales channel that you might have and
now that you understand that you have to
understand what the objective actually
is with Etsy print on demand the goal is
not to have just one product that sells
like crazy and makes you millions of
dollars but instead it's to have a
catalog of products where each one sells
occasionally of course we want those
bestselling listings but everything
sells in waves and eventually even the
best sellers will slow down over time so
we want an evergreen catalog that lasts
for as long as we want to do business
for if you can get to the point where
each listing you post makes you a few
hundred or a few thousand in profit each
year then all you have to do is post
more listings that means that the goal
is to have a proven system to post
products for sale in these golden pocket
niches so that each one will sell
occasionally that way is we build up our
shop instead having just one product
that our entire business relies on we
can have a collection of products that
all sell occasionally I always say that
it only takes one listing to really pop
off and change your life forever but it
takes posting lots of listings before
you post that best seller you're always
just one listing away but to actually
get there you need a strategy to post
every listing in a niche with great
trajectory so that it has the best odds
of success the way that you figure out
what we'll sell is by looking at what
other people are actively selling you're
not going to have this huge op Epiphany
where you magically know what will work
it's simply by researching your
competitors now there's three levels of
research that we can do to figure out
what niches have the best velocity the
first is the shop level we can find
entire shops that have a good overall
velocity for example if you come to Etsy
and just search for the type of product
that you're selling you're going to get
a huge list of results now you'll notice
that next to each listing you'll see a
little star with a number next to it and
that's how many overall reviews that
shop has gotten now typically bigger
shops are going to have more than 2 to
3,000 reviews so we're only looking for
that type of shop since you'll typically
get one review for every 7 to 10 sales
we're only looking at Shops with over
2,000 reviews to help filter out
successful ones we don't need to look at
the tiny new shops that aren't working
yet then when we finally find a listing
that meets our criteria we can click
through it and we can actually come
visit the shop and then scroll all the
way down to the bottom to see when this
shop started so for for example this
shop has done 14,000 sales and they just
started last year in 2023 now if we
compare that to a shop like this one
where they've done over 20,000 sales but
they opened their shop in 2010 you can
see that this first one has a much
higher velocity because they've made a
lot more money in a much shorter amount
of time it'd be smarter to emulate what
this shop is doing because even though
they've made less overall sales they've
made more money in a shorter amount of
time it has a much higher velocity so
when we find a shop like this we can
follow it or we can copy the address so
that we can save it for later now you
can save these shops in a ton of
different ways but if you use canva to
make your designs you can just create
one of these whiteboards and it's
basically just a big empty whiteboard
space where you can just paste the link
to the shop in if you give it a second
to load you can see that you have this
nice little bookmark where you can
quickly go back and visit the shop
whenever you need inspiration of course
you can also use a shop research tool to
quickly see more stats and details about
particular shops which can be super
helpful because sometimes scrolling
through all of the options can take a
while now the second level of Niche
research is at the listing level we can
find winning niches right inside a high
velocity shop like this one so all we
have to do is come down to the bottom
where they have their reviews section
and what we can do is filter these
reviews out by most recent now this is
going to show us what customers are
actively buying and reviewing like right
now this week today by looking at these
most recent reviews and paying attention
to the thumbnail and seeing which
products customers are buying over and
over we'll be able to see which products
are most likely their best sellers now
this one seems to be coming up fairly
often and just by reading the title it
looks like it's a hiking Explorer
camping Niche shirt so I can click on it
and see how this listing is actually
performing we're mostly looking at how
many total reviews this particular
listing has gotten now I can even take
this a step further by filtering out
this specific listings reviews by the
most recent and then scrolling all the
page and you'll be able to see the date
that this listing got its very first
review and that gives you an idea of how
well this listing has been performing
over time now since clicking through all
the reviews takes quite a while you
could also use a listing analyzer tool
to speed up the process and see how many
sales how much revenue and how a listing
is performing over time this particular
listing got its first review about 9
months ago so that should give you a
rough idea of how well this particular
Niche is performing right now now an
important reminder here is that while we
are looking for Niche ideas we're also
looking for the type of mockups that are
working on winning listings and Design
Elements and everything that's helping
this listing sell so well even things
like the keywords that they're using in
their titles now the third and best
level of research is looking at the
listing to shop ratio these are the
hardest to find but if you can find a
single listing that's performing really
well and generating the majority of a
Shop's sales it can be a sign of an
extremely profitable Niche opportunity
so for example this listing has
generated more than half of the total
reviews for this entire shop meaning
it's clearly an outlier and a top
performer now I wish there was a clear
way to find these type of listings but
it's just the more you look at High
Velocity shops and high velocity
listings the closer you'll get to
finding outliers like this one then
again when you find a winning listing
like this one that people are actively
buying and leaving reviews on every
single day you want to save it so you
can copy the listing link and you can go
into your dashboard and you can paste
the link in and save it for later with a
nice little thumbnail so that you never
run out of ideas because remember not
only is this a golden Niche opportunity
to sell products in but you can also
take inspiration from the mockup the
design and every element that's making
this listing perform so well now I also
wanted to leave you with a bonus that I
talk about in my course the sixf figure
storefront which is ID identifying
templates the best thing you can do when
you're searching for niches to sell in
during this process is keeping an eye
out for golden pocket niches with
template designs for example if we know
that this is a high velocity listing and
it's inside a high velocity shop then we
can take this type of design and use it
as a template for inspiration for
different types of designs meaning that
I could take this design and switch this
out for yoga instructor or something
like that change the definition and the
graphic and have a completely new
product based on what's already working
but if you want to learn more about
designing and print on demand in general
you can check out this video next and
